I HATE Corporate Design.

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  • Опубліковано 24 жов 2022
  • 🥛🥛 NEW GAMERSUPPS FLAVOR COMING 10/28 - gamersupps.gg/schlatt
    Schlatt explains why he hates logos now. For the second time. This time he’s angrier.
    Twitch: / schlatt
    Twitter: / jschlatt
    Instagram: / jschlatt
    🧢 Buy a BIG GUY hat!
    schlatt.co
    Firefox, Microsoft Edge, Google, Microsoft, Corporate Design, Big Tech Art Style, Corporate Memphis Art Style... I can go on and on. The oversimplification of company logos really grinds my gears in this long rant vid where Schlatt complains for 20 minutes straight. At least I am releasing my Gamersupps flavor soon so I am happy about that.
    Edited by wheatskins: / wheatskins_
  • Розваги

КОМЕНТАРІ • 9 тис.

  • @jonahhashopeRN
    @jonahhashopeRN Рік тому +61892

    I loved meeting Schlatt at the side of highway 3, he crawled out from an underpass and stabbed me in the feet. He then proceeded to scream NYC #1 while walking away. Best fan interaction ever 😁✨

    • @jschlattLIVE
      @jschlattLIVE  Рік тому +28536

      Nice meeting you!

    • @GARGAMUNDA
      @GARGAMUNDA Рік тому +5599

      So kind of “him”

    • @walrusgiraffe3440
      @walrusgiraffe3440 Рік тому +4157

      I love New York (please let my family go Schlatt)

    • @spazzzyyy
      @spazzzyyy Рік тому +1100

      @@jschlattLIVE are you jay shlat

    • @TheHimikoToga
      @TheHimikoToga Рік тому +577

      @@jschlattLIVE bro come to England so I can meet you

  • @TedNivison
    @TedNivison Рік тому +30230

    reminds me of when Schlatt & Co. turned their company logo to a picture of a statue of a monkey with big golden balls and then changed it back 6 hours later

  • @superpac2081
    @superpac2081 Рік тому +10359

    these logos are actually quite fitting because it reflects how soulless the actual corporations are

    • @lewisbaitup6352
      @lewisbaitup6352 Рік тому

      Yeah, pretty coat of paint or not, there's no soul in these companies. We're run by the souless.

    • @Bigman-to2jn
      @Bigman-to2jn Рік тому +185

      I have been scarred ed by the 2013 Super Bowl commercial

    • @amethystgmd
      @amethystgmd Рік тому +23

      @@Bigman-to2jn SAME

    • @lewisbaitup6352
      @lewisbaitup6352 Рік тому +42

      @jschIattLive 🅥 guys we better listen, it's schlut speaking

    • @kinseydesignsbrands
      @kinseydesignsbrands Рік тому +60

      As someone who used to design logos for Fortune healthcare and finance corporations, I 100% agree with this statement.

  • @chrisblass4954
    @chrisblass4954 9 місяців тому +1431

    After all the Twitter/X bullshit that’s been going on, we need a part 2 to this video

    • @sharkbyt8806
      @sharkbyt8806 9 місяців тому +21

      I was about to say this

    • @ladycavalier
      @ladycavalier 6 місяців тому +9

      Fr

    • @Roblox_mrtomas
      @Roblox_mrtomas 6 місяців тому +1

      I ain't calling it X. What a Stupid name. Twitter is way better. CHANGE IT BACK! I miss old roblox logo It wouldve been S Tier but they changed it to a 8 year old drawing black logo. E Tier.

    • @Bunny_Bill
      @Bunny_Bill 4 місяці тому +18

      I bet his head exploded when he found out it wasn't a joke. I need to see it.

  • @Nelsonplink
    @Nelsonplink 6 місяців тому +251

    13:14 Schlatt saying "Make no mistake, we live in a dystopian. It's just a whole lot more boring." goes so hard.

    • @YourFavDrone
      @YourFavDrone Місяць тому +5

      Bro is escaping the matrix💀💀 (but it did go hard)

  • @Memu_
    @Memu_ Рік тому +4999

    I like how the scripting style is a lot like his old video essays even though his delivery is like a modern Schlatt vid
    edit: Now that I think about it this video is suspiciously similar to Aztro's video on the same topic

    • @TheHimikoToga
      @TheHimikoToga Рік тому +66

      Glad I’m not the only one who noticed this

    • @emily-tg8wk
      @emily-tg8wk Рік тому +60

      i miss the old video essays so much

    • @uglen7420
      @uglen7420 Рік тому +11

      @Bully peter this is a bot too, do not like this comment (nor click the link)

    • @lunard8690
      @lunard8690 Рік тому +5

      May i suggest the newest Pokemon to search on UA-cam "THE SCHLEEVEE" it's like the SCHLANKET but alive

    • @schlim6763
      @schlim6763 Рік тому +1

      amen brother

  • @WordFyle
    @WordFyle Рік тому +514

    16:50 as a graphic designer, I love this and this is what I wish my clients wanted more, these vibes instead of corporate shit

    • @MrGamelover23
      @MrGamelover23 4 місяці тому +5

      The new logo looks nice, but didn't they just make the surrounding container look more boring by being dull? Isn't that exactly what people were complaining about? I mean, I agree. It totally looks more earth-friendly. Somehow it makes it look like it's made of biodegradable stuff instead of the obvious plastic. But it also looks much more boring as a result. Definitely think the actual logo itself looks much better though. When he showed the before and after, it looked like it was reversed.

    • @Frixworks
      @Frixworks Місяць тому +4

      ​​@@MrGamelover23No, it feels more earthy, with the toned-down, matte colours. It's more relaxed, "natural".
      Not everything has to be exciting, it's yogurt, not racecars.

  • @King-wk8eu
    @King-wk8eu 9 місяців тому +133

    The aggresiveness in "Schlatt's" "YOU WILL DIE IF YOU LOOK LIKE THIS" always gets me

  • @jimflint2654
    @jimflint2654 Рік тому +3747

    I'm glad his editors are keeping the channel alive. The Deepfake is getting better every video. RIP Schlart 1998 - 2021 (struck by a sober driver)

    • @gracified16
      @gracified16 Рік тому +130

      he died drunk driving 🙏

    • @tiiamaria_
      @tiiamaria_ Рік тому +129

      he died a hero, may his life honor the road of texas and the names from the incident of "1999"

    • @boomrangyt
      @boomrangyt Рік тому +28

      *sober crasher

    • @the_new_abnormal17
      @the_new_abnormal17 Рік тому +6

      this is actually hilarious /gen

    • @badaimerlolz
      @badaimerlolz Рік тому +4

      I'm not so good on schlatt lore pls help

  • @alisonparker440
    @alisonparker440 Рік тому +3762

    Shlatt managed to say everything the art community has been screaming about Alegria for years. 😭😂

  • @cheezeebutter452
    @cheezeebutter452 Рік тому +320

    A company had a small little idea: “hey, let’s simplify our logo to a modern aesthetic. Setting us apart from all the rest.”
    And then every other company in existence had that exact same idea all at the same time.

  • @smincesmeat316
    @smincesmeat316 9 місяців тому +26

    I remember the iSnack thing. It was actually their experimental vegemite and kraft cheese mixture. They quickly ditched the name for ‘cheesybite’, which is a far more palatable name and makes me consider whether or not the whole thing was a psyop so that the public would more readily accept cheesybite.

  • @lucaswickmansound
    @lucaswickmansound Рік тому +4294

    I love that Schlatt’s main way of pinpointing history is just saying “before” and “after” 9/11

    • @Whispitt
      @Whispitt Рік тому +81

      *why is before and after in quotes*

    • @TheGrundigg
      @TheGrundigg Рік тому +242

      @@Whispitt symbolises togetherness.

    • @Majima_Nowhere
      @Majima_Nowhere Рік тому +84

      He's kind of right, though. The '90s way of life ended on 9/11.

    • @steVENOM
      @steVENOM Рік тому +54

      @@Majima_Nowhere as did many people's lives!

    • @IStevenSeagal
      @IStevenSeagal Рік тому +11

      Still wrong though. I would say after 2007 everything went to shytter. Music, film, wrestling, comics, animation, videogames....

  • @TheSirRolfe
    @TheSirRolfe Рік тому +3518

    I'm glad Schlatt brought up the Staples logo reveal. That shit the funniest thing a company has ever done.

    • @SaHaRaSquad
      @SaHaRaSquad Рік тому +161

      And you can bet the executives thought this was a brilliant idea after hours of their "sophisticated" design circlejerks.

    • @Slurp_Nation
      @Slurp_Nation Рік тому +64

      @@SaHaRaSquad i thonk it was actually kinda irony on their part, seeing as how they made an unreasonably big deal out of it

    • @noahdrucker3076
      @noahdrucker3076 Рік тому +21

      @@Slurp_Nation I honestly don't believe these corporate people are capable of the few ounces of self awareness it would take to do something like that ironically.

    • @andersonsharp1570
      @andersonsharp1570 Рік тому +1

      Some one tell bager

    • @Blodwynnn
      @Blodwynnn Рік тому +6

      fuckin fake fireworks and standing ovation because they figured out how to make three fourths of a rectangle in illustrator. reality is grim

  • @rogueone8194
    @rogueone8194 Рік тому +74

    I wish Schlatt made more videos like this tbh

  • @SpicyCook
    @SpicyCook 10 місяців тому +47

    I studied graphic design in college and wrote heavily about this stuff, good to see I’m not the only one hating the ill-proportioned people.

  • @Dalynx09
    @Dalynx09 Рік тому +3050

    This has to be the only time Schlatt has ever been a normal person

  • @alisonparker440
    @alisonparker440 Рік тому +1703

    I love how Schlatt said one thing he liked and instantly went back to hating

    • @drowsy_hk
      @drowsy_hk Рік тому

      @beyond your imagination i’m gonna finally release inside you if you don’t stfu

  • @alainaherzog2445
    @alainaherzog2445 Місяць тому +3

    Dude, I was at a youth group two weeks ago, and they showed us a video...THEY TURNED JESUS INTO ALEGRIA!!!

  • @SwimFroggies52341
    @SwimFroggies52341 5 місяців тому +10

    I dont think I'll be able to emotionally accept this last image at the end, it's just so beautiful yet deadly to my eyes. I feel the font of each letter through my veins, each punctuation, comma, apostrophe, period. So moving. I am in shambles, I am flooding the earth with my tears (which was also the cause for the Great Drowning Of Men in 1219) I feel so much passion from this image. And the piercing "Dawn of 1,2,3 day" sound from Majora's Mask made my heart jump outside my rib cage. It was overall just nothing but an epic and emotional rollercoaster.

  • @maliceegg
    @maliceegg Рік тому +1745

    "you don't have to reinvent the wheel... especially if the wheel is fucking rolling" is actually a banger line.

    • @SonnyLetsPlay
      @SonnyLetsPlay 9 місяців тому +17

      Unless the wheel belongs to a car in which a family of four is driving in 99

  • @Jackson-bm9mo
    @Jackson-bm9mo Рік тому +1014

    Every corporate graphic designer watched the American psycho business card scene and took it completely seriously

    • @cartercravillion
      @cartercravillion Рік тому +58

      Including the “watermark” that isn’t even there

    • @stephen42007
      @stephen42007 Рік тому +2

      This is the scene my mind immediately jumped to

    • @cord2706
      @cord2706 Рік тому +4

      @im sacred to make the joke funnier get rid of the explanation, trust me on this

    • @austinkentner1771
      @austinkentner1771 Рік тому +1

      @@cord2706 the guy made over 100 comments pretty sure he is a bot as well

    • @iamacatperson7226
      @iamacatperson7226 Рік тому

      @@cord2706 it's a bot

  • @Sick-cada
    @Sick-cada 9 місяців тому +15

    I actually personally like the Firefox logo, specifically the second to last one, which is still used as the logo on the mobile app. There's something about it that's just aesthetically easing to me

    • @willow-wingsalt9442
      @willow-wingsalt9442 8 місяців тому +2

      I like the colors, sure, and i’d be fine if they just did a redesign of the color palette and slightly stylizing the fox more. But. How can they actually get rid of the FOX? The swirl is awful.

    • @Ghostly-dr4ny
      @Ghostly-dr4ny 2 місяці тому

      @@willow-wingsalt9442the last logo isn't the actual logo, it's the logo for the Mozilla foundation.

  • @ChristineGneussPhotography
    @ChristineGneussPhotography Рік тому +8

    10:50 'There is a saying in this world... ' had me screaming; Tears at 13:23 'This is Arial, Bro...' - You are a delight.

  • @nerdly745
    @nerdly745 Рік тому +3561

    “I hope that sound confused you. Fuck you, that’s why” is now my favourite line of subtitles ever.

  • @cherrypepsi2815
    @cherrypepsi2815 8 місяців тому +8

    The "firefox" logo thing is a complete misinterpretation of what it is but ofc it doesn't take away from the point
    the "removal of the fox" never actually happened, and that swoopy line design is just the logo for the firefox _suite,_ not the browser itself. Mozilla still uses the :// logo they've always used, and firefox still has the fox. Just the package of everything from firefox relay to the browser itself is housed under that swoopy design

  • @epic_noob1
    @epic_noob1 9 місяців тому +4

    Dont we all want to go on a 19 minute and 36 second rant about how companies changed they're font

  • @Damp75
    @Damp75 Рік тому +3696

    I'm really loving this original never before seen content Jshlussy

    • @Kanzen1
      @Kanzen1 Рік тому +148

      JSHLUSSY???

    • @bigmanbeans8513
      @bigmanbeans8513 Рік тому +37

      WHAT

    • @screenedat0m
      @screenedat0m Рік тому +77

      On one hand I fucking hate the meme of adding ‘-ussy’ to any and every word, but on the other hand… man is Jshlussy a fucking beautiful word LMAOO

    • @Maxims1
      @Maxims1 Рік тому +20

      It's great to see Jshloggy branch out in other forms of content instead of remaining a reaction channel

    • @Jellyshark39
      @Jellyshark39 Рік тому +4

      Jschlussy?? 💀💀💀

  • @tables..
    @tables.. Рік тому +903

    it is actually pretty sad to watch all of these companies just devolve into one huge mess of Arial font text

    • @TommyTom21
      @TommyTom21 Рік тому +5

      Patch rick

    • @icebird76
      @icebird76 Рік тому

      Arial? Do you mean sans-serif or without the tails?

    • @TommyTom21
      @TommyTom21 Рік тому +8

      @@icebird76 Arial is the specific font, sans serif is basically the category that Arial falls under.

    • @__lasevix_
      @__lasevix_ Рік тому +4

      @@TommyTom21 Arial isn't quite the font either though.. most of them are just related to Helvetica about the same as Arial is

    • @cheeseburgermonkey7104
      @cheeseburgermonkey7104 Місяць тому

      _GIVE ME BACK MY SERIFS GODDAMNIT_

  • @aichaamara392
    @aichaamara392 9 місяців тому +13

    100 MILLION DOLLARS JUST FOR TO TYPE 3 LETTERS AND A SHADED SQUARE WHAT THE HELLLLLLLLL
    THATS 35 MILLION DOLLAR PER THING WHYYYYYY
    10:00

  • @jacquelinelugo5518
    @jacquelinelugo5518 8 місяців тому +5

    It's the same way I feel about when the Open Floor Concept became so popular. Like every home was Blue/Grey with a little island and no walls separating the kitchen. I'm tired of modern looking homes, they all look like High End Dentist office waiting areas to me. Where is the warmth, the colors, different styles. When Ikea Floor displays look better than the houses being up for sale. You know its a problem

  • @dilEmmaClaire
    @dilEmmaClaire Рік тому +5477

    As a graphic designer, I am so glad Schmitt talked about the horror of Alegra corporate minimalism

    • @THESLlCK
      @THESLlCK Рік тому +55

      as a verified witht he emoji thing in my title, blah blah blah my opinion is important blah blah

    • @colstonish2168
      @colstonish2168 Рік тому +257

      @@THESLlCK what 💀💀

    • @parselucas
      @parselucas Рік тому +60

      @@THESLlCK yeah what do you mean

    • @felxpog7750
      @felxpog7750 Рік тому +55

      @@THESLlCK weirdo

    • @midlemannn3095
      @midlemannn3095 Рік тому +46

      @@THESLlCK Elon Stan????/??/?

  • @Oldmangamess
    @Oldmangamess Рік тому +2159

    As a graphic Designer with 6+ years of graphic design experience all I can say is Schlatt hits it over the head with a nail with this one. The Warner Brothers logo is so versatile with the redesign now unlike the old one.
    For someone who didn’t take a graphic design classes Schlatt understands a lot of design principles.

    • @Elephantsaresupreme
      @Elephantsaresupreme Рік тому +76

      I think it aort of shows how shit the logos are that even people who know jack about graphic design can point out flaws with the design

    • @Oldmangamess
      @Oldmangamess Рік тому +68

      @@Elephantsaresupreme The only misconception is the fire fox one is because the last logo is for their parent company but the logo is still a fox

    • @forsetha
      @forsetha Рік тому +7

      What confuses me is that they still use the old shield logo for their home video releases.

    • @dat_fast_boi
      @dat_fast_boi Рік тому +15

      @@forsetha iirc, a lot of these modern redesigns are the way they are to make it easier to resize them for websites etc. and have it still be legible, so it kinda makes sense they'd use the more specific logo in movies instead; it doesn't matter if it's legible, it's huge and famously used at the start of their movies, so yeah.

    • @MuhammadUsman-mi4jk
      @MuhammadUsman-mi4jk Рік тому +12

      “Schlatt” brought up a lot of the points around brand recognition and differentiation one of my marketing professors did. He’s got to be a natural marketer

  • @meesmellink2514
    @meesmellink2514 2 місяці тому +2

    its actually so nice hearing someone talk about things theyre interested in, i could watch this forever

  • @stewdotart
    @stewdotart Рік тому +2

    I adore logo and design discussions and am so happy to listen to Schlingo's rant about my favorite thing.

  • @MaskedArab
    @MaskedArab Рік тому +9832

    We should also change the way the year “1999” was designed in the calendar so we could make people stop questioning the atrocious crimes that were committed in that year !

    • @akemi6730
      @akemi6730 Рік тому +31

      Hehe true

    • @Icyy4406
      @Icyy4406 Рік тому +37

      Bro your videos are the best :D

    • @SunIsLost
      @SunIsLost Рік тому +8

      Yea

    • @connermclovin4127
      @connermclovin4127 Рік тому +6

      Hey man I know you already said this in your IG story, and you get this question a lot but When is your new video dropping?

    • @leo_v8214
      @leo_v8214 Рік тому +3

      We need a collab between these two

  • @sheepsheep9499
    @sheepsheep9499 Рік тому +5375

    Seeing the Firefox logo change makes me feel like I'm a schizophrenia patient and seeing things differently with time and it scares me

    • @shvrkkii
      @shvrkkii Рік тому +111

      Firefox is actually a good redesign imo, it makes the fox look more like fire, has a nicer color scheme and the newest version is much more readable on smaller screens. i keep seeing this same image blasting the "newest" logo with no fox when that's a separate logo for Firefox the brand not Firefox the browser, literally downloading it shows it's not the case :p

    • @bluzzard
      @bluzzard Рік тому +56

      @@shvrkkii Its for firefoxes suite not firefox browser actually mozilla has a fire logo tho

    • @shvrkkii
      @shvrkkii Рік тому +4

      @@bluzzard ah I was mostly right, edited to replace Mozilla branding w Firefox branding

    • @RGC_animation
      @RGC_animation Рік тому +38

      For those that don't know, Firefox still has the fox and the blue ball, it's Mozilla, the parent company that turned into an orange circle.

    • @bluzzard
      @bluzzard Рік тому

      @@RGC_animation bro just hit this thread with the same comment

  • @maddieford345
    @maddieford345 Рік тому +4

    I love when Schlatt makes vids like this and reminds us that he came up as a video essay UA-camr

  • @2015_ChevroletExpress
    @2015_ChevroletExpress 9 місяців тому +5

    17:25 yeah I agree the new roblox logos suck but from 2017 to 2005, those were the best and the most nostalgic roblox logos imaginable

  • @alex-ht8tp
    @alex-ht8tp Рік тому +2565

    "alegria" means happiness in portuguese but ngl I kinda die inside every time I see that art style

    • @Indiekidsophie
      @Indiekidsophie Рік тому +132

      It also means joy in spanish but yet again it makes want to punch my chair

    • @LeMargot
      @LeMargot Рік тому +4

      @Tiago Santos igualmente.

    • @Oreo_Is_a_Hazbin
      @Oreo_Is_a_Hazbin Рік тому +3

      @@Indiekidsophie And alegria is also cheerfulness in Italian

    • @Indiekidsophie
      @Indiekidsophie Рік тому +12

      @@Oreo_Is_a_Hazbin I think it means something positive in most languages that come from Latin

    • @dr3ww_
      @dr3ww_ Рік тому +10

      my surname is alegria 💀 i was a little pissed that i share a name with that shitty art style

  • @Leinks173
    @Leinks173 Рік тому +3083

    I think I actually lost braincells while watching them un-staple the staple in staples.

    • @blackmesaresearchcorporati6764
      @blackmesaresearchcorporati6764 Рік тому +190

      Hey guys check it out! We un-stapled the staple! On a completely unrelated note check out all these papers! *Drops all of them cuz the staple wasn't FUCKING STAPLED*

    • @larareid2276
      @larareid2276 10 місяців тому +17

      ​@@blackmesaresearchcorporati6764 Literally 💀💀

    • @Coristic121
      @Coristic121 10 місяців тому +23

      i started seeing red

    • @dabestgrimmreaper4
      @dabestgrimmreaper4 9 місяців тому +13

      i can't unsee the old staples logo; no matter how hard they try to unstaple it; it's permenantly there for as long as i read the word...

    • @TheKingOfCrocs
      @TheKingOfCrocs 8 місяців тому +2

      Too many staples

  • @Ur_FavMil1408
    @Ur_FavMil1408 9 місяців тому +2

    this is my fav schlatt video and always will be

  • @zelmodevito
    @zelmodevito 9 місяців тому +1

    the end really inspired me, the way he said and i quote "limited time flavor lays wavy funyuns onion flavored funyuns onion flavored rings". just brings a tear to my eye

  • @wyldonkey2064
    @wyldonkey2064 Рік тому +1297

    Im currently in school studying graphic design and I’ve felt the same way about logos like these for years. Sometimes its better for you to just keep your logo. If your company is a decade old or older, dont change whats already working, you’ve made it this far for a reason. The world is gravitating to more simplistic logos, but dont make it so simple that you remove the uniqueness from it

    • @marka1784
      @marka1784 Рік тому +21

      I am also studying graphic design in school as well and my instructor had brought up very similar points to this video how things are becoming more simple with logos.

    • @Goofygooberston
      @Goofygooberston Рік тому +16

      Amen. I work a graphic design job & thank god that my supervisor is a good guy and can talk some sense into the small businesses that come to us asking for a complete change in housestyle. Change isn't bad, but it is bad if it completely strips your identity as a business away.

    • @beastmasterbg
      @beastmasterbg Рік тому +5

      The problem is that companies hire graphic designers. They create a great design in the beginning. Great, now give some bullshit excuse to make the designer to work because ,what are you paying him for? That's the problem doing work where theres no need

    • @w9eful982
      @w9eful982 Рік тому +16

      @@beastmasterbg i don't think you have any idea what you're talking about

    • @Vysair
      @Vysair Рік тому +1

      they removed the soul 🗿

  • @traviethecoyote9121
    @traviethecoyote9121 Рік тому +2297

    Schlatt is the only person to make a 20 minute video on company logos and be so relatable

  • @mayo9407
    @mayo9407 2 місяці тому +2

    Every now and then I come back to this video and it not only makes me realize all the stupidity happening around me, it also helps me steer clear of it, being a rookie digital marketer.
    I have no credibility but I am really thankful Schlatt makes videos like this once in a while
    Please make more of these or a bit more often, Big Guy

  • @lauralawson2292
    @lauralawson2292 5 місяців тому +1

    these videos are great, keep up the good work!

  • @Clinderoth
    @Clinderoth Рік тому +181

    “you don’t have to reinvent the wheel every single time, especially if the wheel is rolling” is a really good quote.

    • @dragonusmolamola4140
      @dragonusmolamola4140 Рік тому +4

      @Chad 007 did you forget to be a bot for a sec or is that link a rickroll

    • @Craglicious
      @Craglicious Рік тому

      @@dragonusmolamola4140 shitty cooking video, these people should try making good content instead of botting all of UA-cam

  • @oliverlarosa8046
    @oliverlarosa8046 Рік тому +810

    I love that Schlatt is steadily becoming the ultimate business man. It's as hilarious as it is terrifying.

    • @thegreatestoctopus9739
      @thegreatestoctopus9739 Рік тому +5

      It's more terrifying than hilarious, have you ever heard of the incident of '99?He has a lot of other "activities" prior to it and he did it without being famous and rich, if he ever becomes a successful bisnessman, than God help us all, he will be unstoppable

    • @LuckyAngel_girl
      @LuckyAngel_girl Рік тому +1

      i love that tommy literally copied shlatt and everything about him-even advertizing.......even the MUSIC

  • @ThatSpaceToaster
    @ThatSpaceToaster Місяць тому +3

    I do graphics design as a hobby and yes the trend is bold or tall sans serif font. When I design a logo for a concept website I take the boring sans serif font and put in blender to make a interesting shape to look at. Logo design is an art not a excuse for rotating something 5° degrees.

  • @ethanbrausen8598
    @ethanbrausen8598 9 місяців тому +2

    you know i loved this video so much that I had to scroll back down just to make sure I liked it
    schlett always brightens my day with his rants, soothin voice, and damn good chops

  • @COWMAN0412
    @COWMAN0412 Рік тому +374

    The people one honestly is horrific. Schlatt just made me realized that every time I see them I actually get annoyed and unreasonably angry but never realized that until now

    • @bigboodayy1345
      @bigboodayy1345 Рік тому +4

      no you guys just like to copy other people's opinions

    • @ToastyEggs
      @ToastyEggs Рік тому

      @@bigboodayy1345 pl

  • @opossummom
    @opossummom Рік тому +379

    "Deathbed portrait" is such an insanely funny and niche insult, I love it

  • @facelessmw9804
    @facelessmw9804 8 місяців тому +1

    I hate how the Pringle’s guy lost his hair and that beautiful hopeful sparkle in his eyes

  • @reticenthope7022
    @reticenthope7022 Місяць тому +3

    This makes me feel a bit better about the assignments ive been turning in for my graphics design class

  • @cosmicspacething3474
    @cosmicspacething3474 Рік тому +543

    15:48 had me actually laughing out loud. They were trying to make cinematic trailer levels of hype over an unfolded staple in a logo. Even the audience sounds like they’re only pretending to care, cause they really don’t.

    • @water7962
      @water7962 Рік тому +4

      @just i c e no

    • @LilacMonarch
      @LilacMonarch Рік тому +28

      If I were in that audience I would have laughed. I wouldn't care if it got me in trouble, that is one of the stupidest things I've ever seen

    • @simonghoul3602
      @simonghoul3602 Рік тому

      I can't believe it's here
      ua-cam.com/video/y6120QOlsfU/v-deo.html

    • @cftm4976
      @cftm4976 Рік тому +3

      The fucking music too 😭😭

    • @pink_sky_morning4842
      @pink_sky_morning4842 Рік тому +3

      It sounds like the Endgame trailer, except I haven’t watched the Endgame trailer.

  • @MajkiMoo
    @MajkiMoo Рік тому +380

    As soon as I thought, "Hey, we used to guess brand names based on just the logos without the text, there were apps for that back when I was in high school", Schlatt mentioned it, and I felt a deep connection with this man. Probably because we're the same age.

    • @DanimationYT
      @DanimationYT Рік тому +12

      yeah those games were great back then. I used to play some for game logos, and pokemon. good time wasters between classes.

  • @MarioWolfBroa
    @MarioWolfBroa 4 місяці тому +6

    18:12 yup and now they are dead

  • @krzysztofsamus739
    @krzysztofsamus739 9 місяців тому +1

    Thank you Schlate for the information, I agree and wow your parting words left me in schambles.

  • @tmcosby
    @tmcosby Рік тому +916

    Man jschlatt has really improved himself since 1999, hopefully all those families can rest easy and move on from their tragic loss.

    • @Ghost-wn9gd
      @Ghost-wn9gd Рік тому +1

      @just i c e bro I thought it was gonna be a Rick roll

    • @jimbodestroyer1324
      @jimbodestroyer1324 Рік тому +1

      Loss of virginity

    • @roger5059
      @roger5059 Рік тому

      Haven't you read the pinned comment?

  • @buddon
    @buddon Рік тому +380

    As a marketing major this was incredibly entertaining, thanks big guy

    • @kiwiyomi3824
      @kiwiyomi3824 Рік тому +8

      these bot replies are absolute garbage
      yeah, i'm no marketing major but this was still v entertaining to watch

    • @artoro8
      @artoro8 Рік тому +2

      UA-cam sucks so f'in bad how can you not get rid of these bots jeezus christ

    • @illurinatibeans4667
      @illurinatibeans4667 Рік тому +1

      @@artoro8 They've let copyright abuse run rampant for the entirety of their platform's lifespan. What makes you think that they'd bother getting rid of bots in the comments?

  • @thebrain9685
    @thebrain9685 8 місяців тому +1

    ' ' Limited Time Flavor Lays Wavy Funyuns Onion Flavored Funyuns Onion Flavored Rings. ' ' - Schaltt

  • @neillboyz6488
    @neillboyz6488 8 місяців тому +1

    you really opened my eyes to the fact that everthing is exactly the same. i kinda knew it but this proved it.

  • @merlinstarhugs
    @merlinstarhugs Рік тому +497

    Fun fact, firefox does not use the last logo, the fox is still visible, the orange circle is just the logo of the parent company, Mozzila.

    • @merlinstarhugs
      @merlinstarhugs Рік тому +14

      @ReduxFlakes I literally use Firefox as my main browser, when people say Firefox they are 99% of the time referring to the actual browser.
      Also the new logo is based

    • @leandru7
      @leandru7 Рік тому +24

      Not exactly. Mozilla uses a different logo, but you are right that the browser still uses the fox logo. The simplified one is for the overall Firefox brand, which includes more than just the browser. The simplified logo actually makes sense for representing the whole brand, because the other Firefox services use logos that are symbols using the orange and purple colors, so the simplified logo unifies them in a way that makes sense.
      But the browser *still uses the fox logo.*

    • @merlinstarhugs
      @merlinstarhugs Рік тому

      @@leandru7 that's exactly what I said

    • @crushbeast29
      @crushbeast29 Рік тому +3

      Still crap compared to what it used to be.

    • @TommyAgramonSeth
      @TommyAgramonSeth Рік тому +2

      @@merlinstarhugs no it's not, Mozilla Foundation uses the "moz://a" logo, the logo for Firefox as a brand applies to Browser and Monitor (and formerly Send and Lockwise)

  • @abyssaltheking
    @abyssaltheking 9 місяців тому +1

    schlatt please make more rants in the future

  • @paladynee
    @paladynee 9 місяців тому +2

    This video is the most hilarious video i've seen in a long time. You made me laugh, like, A LOT. Thank you!

  • @originalname8541
    @originalname8541 Рік тому +591

    If I had a nickel for every time schlatt released a video complaining about company logos I'd have two nickels which isn't a lot but it's weird that it happened twice

    • @Bruhley
      @Bruhley Рік тому +36

      I was looking for this comment because I thought I was going crazy thinking he had already made one of these videos and I couldn’t find it

    • @saikinist
      @saikinist Рік тому +2

      firefox still haunts me

    • @HattedTim
      @HattedTim Рік тому +1

      I'm pretty sure this is a reference and to that I say "CURSE YOUUUUUUU"

    • @lo66ie60
      @lo66ie60 Рік тому

      Underrated comment

    • @freeeeplay
      @freeeeplay Рік тому

      @@saikinist The browser itself still has the fox.
      The circle logo I guess is for its whole "brand" ? Something I don't really get but, Firefox browser itself still has foxxo

  • @mudsy7660
    @mudsy7660 Рік тому +334

    I’m a graphics design major is Phoenix and everything being pushed to students is how to simplify logos. But I’ve noticed the younger aged students in my classes have been putting out colorful fun logos and designs, hopefully we start to see this more in the mainstream.

    • @skippykishi7851
      @skippykishi7851 Рік тому +7

      This just goes to show college is a racket and waste of money.

    • @noahdrucker3076
      @noahdrucker3076 Рік тому +19

      @@skippykishi7851 It really depends what you're taking. Whatever this guys doing sounds like a complete waste of time.

    • @chadwell69
      @chadwell69 Рік тому +1

      @@noahdrucker3076 ong. Shit like engineering and computer science can be really helpful. Medicine and law is basically mandatory. But if you're studying a gender studies or liberal arts degree you need to be conscripted into the military.

  • @Bubblyman445
    @Bubblyman445 9 місяців тому +5

    Bro twitter just turned into X wtf

  • @otherhenry
    @otherhenry 4 місяці тому +3

    the 2013 GoDaddy commercial is almost as terrible as what "schlutt" did in '99

  • @ub5168
    @ub5168 Рік тому +889

    Hey schlatt, I’m a graphics designer myself and have been in graphic uni for years. The reason why design choices have all these “complex” reasons is because we were taught to give them those. U could literally not get away with saying u did something because u just wanted to. U HAD to have some kind of fake “deep” meaning behind every pixel u moved

    • @harryreynolds3057
      @harryreynolds3057 Рік тому +92

      thats just art in general as well. your work has to have a deeper meaning other than, it was interesting to make and looks good.

    • @ThunderTheBlackShadowKitty
      @ThunderTheBlackShadowKitty Рік тому +74

      They're teaching graphic design wrong then. You shouldn't have to have a """deep""" reason for making a logo look objectively better by giving it details. More often than not it simply isn't that deep and it's just for aesthetic pleasure. A good graphic designer goes based off of what looks aesthetically pleasing. They do not concern themselves with deeper meanings. That is intended for philosophers.

    • @thedoggo6618
      @thedoggo6618 Рік тому +71

      @@harryreynolds3057 bro my highschool art teacher actually said "if you don't put deep meaning into your work then it's meaningless"
      Art schools drill this shit as far down the chain as they can

    • @nanamoke1357
      @nanamoke1357 Рік тому +34

      @@ThunderTheBlackShadowKitty You missed the point of the comment. It's not about what the designer was actually thinking when creating the graphic, it's for PR, making the reasoning behind the design change sound more sophisticated so they aren't slammed for just saying "It looked good, so I changed it".

    • @ThunderTheBlackShadowKitty
      @ThunderTheBlackShadowKitty Рік тому +22

      @@nanamoke1357 I didn't miss that, and it flat out doesn't make sense either. In that scenario, the ideal choice is for the graphic designer to threaten their teacher/boss and insist the design they made is good and that it doesn't require a specific reason to exist nor be used. The graphic designer should force their design to be accepted if it means having an objectively better design that is more aesthetically pleasing. Reasoning be damned.

  • @JelloTalks
    @JelloTalks Рік тому +888

    Fun fact: Pringles doesn't sell potato chips. Because their snack isn't actually deep fried slices of potato, they are required to label their product as "potato crisps" instead.

    • @h0shi_
      @h0shi_ Рік тому +14

      WHAT😧

    • @mr.nerd3.142
      @mr.nerd3.142 Рік тому +87

      Pringles are the plywood of potato chips. Taking the off cuts and scraps and pressing them all together to make new boards, or in their case chips.

    • @anchovyacquirer
      @anchovyacquirer 10 місяців тому +8

      ​@@mr.nerd3.142i was thinking particle board more tbh

    • @jayfrost9183
      @jayfrost9183 9 місяців тому +2

      ​@@anchovyacquirertbh I was thinking of osb lol

    • @ThatDigitalDemon
      @ThatDigitalDemon 9 місяців тому +7

      welp, as I live in the UK, every american "chip" is a "crisp".

  • @corthanar1
    @corthanar1 3 місяці тому +2

    If home depot ever changes their logo they will get an immediate increase in gasoline sale

  • @Designwithvedant
    @Designwithvedant 7 днів тому

    The fact that this video could actually have real world impact on designs is crazy to me. I'm a design major aimed towards "Brand Identity Design" basically, someone who deals with company's branding and "redesigns"

  • @petnamedsteve6794
    @petnamedsteve6794 Рік тому +1270

    This just goes to show that Schlatt could never be replaced. If a man is able to make rating boring ass logos genuinely entertaining and in a way unique and relevant, you’ve got yourself something special. Bringing topics people never knew they were thinking and making a point in a way that it is entertaining and engaging can always be a hit or miss. This guy has gotten it right each time. Great video Schlatt and keep up with the great work.

  • @Trto7
    @Trto7 Рік тому +740

    Jschlatt is so original and wise. He’s like the old wizard you would meet in a fantasy game that would give you the best life advice ever.

    • @xplitegaming8295
      @xplitegaming8295 Рік тому

      @im sacred the irony.

    • @xplitegaming8295
      @xplitegaming8295 Рік тому +1

      @im sacred you have become the very thing you swore to destroy.

    • @naurrii
      @naurrii Рік тому +1

      and then steal your kidney and stab you in the chest leaving a coupon for gamersups in your organ's place

    • @hendrix232
      @hendrix232 Рік тому +1

      Schlatt: here take this adventurer
      Everyone: what is this cum?
      Schlatt: NO ITS FUCKING TIDDY MILK. DRINK MY TIDDY MILK

    • @hendrix232
      @hendrix232 Рік тому

      @МеаtСаnуоn 🅥 also why are you pretending to be meat canon?

  • @isaacfoster5940
    @isaacfoster5940 9 місяців тому

    Why is every video a masterpiece?

  • @TheEmoProphet
    @TheEmoProphet 8 місяців тому

    Fun video my guy!

  • @immortal6180
    @immortal6180 Рік тому +700

    The Google rant was by far the most relatable thing lol

    • @BalderDye
      @BalderDye Рік тому +4

      Bro you didn't even have time to watch more than the google rant at the time you commented.

    • @Watburnt
      @Watburnt Рік тому

      @@BalderDye it wa in The first minute of the video

    • @BalderDye
      @BalderDye Рік тому +1

      @@Watburnt Astute observation comrade

    • @jacksoncarter2917
      @jacksoncarter2917 Рік тому +2

      "here is the clip..." 🤓

  • @imsonicnoob2112
    @imsonicnoob2112 9 місяців тому +1

    IShow, this stream changed my life. My entire view of everything that exists in this world, in fact, even in the entire universe. I can never look at anything I know the same way again. This stream represents emotions that most humans could never understand. But I can. Thanks to this stream I was awakened to many things previously considered unimaginable. Thank you for this exquisite stream, I will never forget this experience

  • @therealthermic
    @therealthermic 4 місяці тому +1

    I loved this schlockumentary

  • @Doge-lb8dq
    @Doge-lb8dq Рік тому +382

    every time Jslut uploads my day gets 10 times worse

  • @Shizulupus
    @Shizulupus Рік тому +550

    I’m honestly pretty amazed by the effort he did for this video to show us this

  • @plex_3673
    @plex_3673 Рік тому

    Shlatt, your voice and choice of music for this video had me nodding off to sleep way too much.

  • @smelyfart800
    @smelyfart800 8 місяців тому

    someone finally gets it.

  • @sxtxnst
    @sxtxnst Рік тому +390

    I love how the passion really gets to him and sometimes you can see him really getting into it that you start seeing a bit of his sanity disappear.

  • @Hario338
    @Hario338 Рік тому +648

    I'm studying to be a graphic designer and this video kinda encapsulates EXACTLY whats wrong with the industry at the moment, I just hope that once I'm in the industry and my generation starts to make an impact, we add alot more character into our logos. We need it.

    • @novacaino
      @novacaino 8 місяців тому +25

      It's the apple effect. Clients actively ask to copy apple's branding. It drives me insane.

    • @Hutch2Much
      @Hutch2Much 7 місяців тому +12

      @@novacainoand they do it worse. i actually kinda like apple’s branding, its sleek and actually has thought put into it. everybody else? just makes it flat with rounded corners and assumes that all there is to it

    • @MrGamelover23
      @MrGamelover23 4 місяці тому +1

      ​@@novacainoDo you actually have proof or are you just speculating?

    • @MrGamelover23
      @MrGamelover23 4 місяці тому +1

      Not a graphic designer, but I took a class on graphic design and read some articles from a professional called Logos by Nick. The fact that the logos need to work in black and white as well as in color means that certain character elements like gradients just straight up wouldn't work. This means that ultimately the shape is the most important part. And so the people in charge probably place way more emphasis on recognizability than character because ultimately it doesn't matter if the logo lacks character, it still does its job. Even if you think it looks more bland, you still recognize it. If anything, videos like this are just free advertising for logos and companies that you were never going to think about beforehand. No such thing as bad publicity as long as it doesn't make them lose money. Making your logo black and white is the logo design equivalent of flipping the canvas for artists. Those logos he showed at the end that he actually likes, like the In-N-Out in Home Depot logos, are all pretty flat and minimalistic, but they're also recognizable into eye-catching, even a black and white (you can actually test this by switching your phone to monochromatic mode.)

  • @raz562
    @raz562 10 місяців тому

    Would like to add that when the USAF got guns on their Phantom, TOPGUN was started as well. Where pilots learned to position themselves on dissimilar aircraft, for a better probability of kill with gun and/or missiles

  • @nahmate_
    @nahmate_ 8 місяців тому +1

    Hey big man how you doing i hope your doing amazing because you deserve the best your always so amazing and a great ytber cause you never let all the hate get to you and i want ro thank you sm for that for allways posting such great content big man have an amazing day. ❤❤❤❤

  • @samkrahn3957
    @samkrahn3957 Рік тому +314

    It sucks that people watch Schlatt’s TikTok reaction videos way more than the videos he actually cares about making

    • @enzoarweq4525
      @enzoarweq4525 Рік тому +9

      hey idk if u saw his reddit reply but he mentioned that he loved making all of his content, yes even the reaction ones

    • @stupidlix
      @stupidlix Рік тому +12

      i dont like the tiktok reaction videos at all lol, i guess its because thats not why i really started watching his vids

  • @chizzicle
    @chizzicle Рік тому +538

    Actual best "schlatt" video all year. Interesting, educational, and funny, and he really seemed like he cares about the subject

    • @noahdrucker3076
      @noahdrucker3076 Рік тому +3

      Honestly though I get why he cares so much. Whether we like it or not, we live in materialistic money driven world. We live our lives constantly interacting with logos and the products they create. If I'm going to be bombarded with logos all day long I at least want those logos to be good.

    • @elizabethsimon9000
      @elizabethsimon9000 Рік тому +1

      Sounds like a teacher's comment on an essay 😂

  • @perishedsins
    @perishedsins 8 місяців тому +1

    7:58 I almost checked my Discord, and then I remembered I have it set to Do Not Disturb, so I realized it was the video at the same time your message popped up. lmao

  • @yolomolo2736
    @yolomolo2736 8 місяців тому

    Who knew shlatt would make a logo sequel

  • @7LoavesOfBread
    @7LoavesOfBread Рік тому +628

    wow what an original video I definitely haven't seen something similar like this before. good work schlatt :)

    • @nothinkin69
      @nothinkin69 Рік тому +33

      So many bots in the replies

    • @Blastrodon
      @Blastrodon Рік тому +18

      @@nothinkin69 it's like there's more and more of em by the day

    • @nothinkin69
      @nothinkin69 Рік тому +5

      @@Blastrodon multiplying every second

    • @Memu_
      @Memu_ Рік тому +9

      This is definitely way higher in quality though

    • @yowtfputthemaskbackon9202
      @yowtfputthemaskbackon9202 Рік тому

      this is just plainly amazing the bots are getting so out of hand

  • @abaddonarts1129
    @abaddonarts1129 Рік тому +217

    I swear Schlatt's made this video like 3 times already, and I'm absolutely happy to watch it again

    • @Memu_
      @Memu_ Рік тому

      Aztro also made basically the same video already too just a while ago

  • @TheBuffoons-uc3bt
    @TheBuffoons-uc3bt 7 місяців тому +1

    bro my older cousin was obsessed with the OG tom and jerry and when i was born i watched those same recording on CN it was sooo old it still had the dam bugs bunny characters and Scooby do running through that little ninja warrior course

  • @DaxSudo
    @DaxSudo 8 місяців тому

    The Gap logo change is something I as a developer would resign in protest over if they asked me to change the website.

  • @TheSameYellowToy
    @TheSameYellowToy Рік тому +299

    Thank you for pointing out the atrocity that is Alegria. Every time I have ever seen Alegria art, it makes me feel dead inside.

  • @seograt963
    @seograt963 Рік тому +396

    I think that the reason Schlatt dislikes logos is because the reason he did what he did in ‘99 was because of logos.

    • @ingenuity23
      @ingenuity23 Рік тому +7

      holy fuck the bots are so much worse

    • @texys5848
      @texys5848 Рік тому +1

      @@ingenuity23 they like to bombard terrible comments

    • @ArDeeMee
      @ArDeeMee Рік тому +1

      There are no bot comments visible to me right now… I‘m so happy… 😢

  • @user-ft4ml3lf1w
    @user-ft4ml3lf1w 2 місяці тому +1

    The m&m’s killed me… I am sorry TOGETHERNESS!!!