Top 23 Worst Marketing Fails of Each Year (2000 - 2022)
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- Опубліковано 4 січ 2023
- These marketing campaigns blew up...for all the wrong reasons. For this list, we’ll be looking at a failed corporate branding, advertising, or promotional scheme from every year since 2000 until 2022. Our countdown includes Nike's Horror Ad, “All I Want for Christmas Is a PSP”, Hyundai's Car Safety Ad, “Live for Now” Pepsi Commercial, Balenciaga Teddy Bears, and more! How many of these marketing campaigns do you remember? Let us know in the comments below.
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How many of these marketing campaigns do you remember? Let us know in the comments below.
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What about Disney’s marketing towards the LGBTQ+ community or lack of?
the pepsi and the heineken one
You didn't do the top 23 Marketing fails of each year, you only did one from each year. Why the misleading headline?
I never saw any of these except on this channel. Wait. I misspoke. I do maybe remember the Red Lobster one.
@@erzaender Black Lives Matter is a terrorist organization, no better than the K.K.K.
As someone that rolls their eyes that masked killers are always able to catch up to their victims without even trying to run in horror movies, I actually thought the Nike ad was funny
I think that one would of gone over better now, if they showed a bunch of people running away from a killer.
I will never understand why people think the ad is misogynistic. She escapes danger on her own without needing anybody else to save her. That's a *positive* female trait! Did the people who complained ever hear of slasher movies?
@@shf500it’s just the modern society’s love for outrage and virtue signaling.
@@cesarlin "A person is smart but people are dumb panicky animals and you know it." - Agent K from Men in Black
@@shf500 It’s because the trope itself is, even if the ad didn’t show it. That said, it’s a funny subversion of it so the only problematic part I see is it airing during a family program like the Olympics
the worst is that Balenciaga refused to take responsibility and accused the advertising agency.
Oh, that isn't nearly the worst thing about Balenciaga's choices. Go over the props on their ads with a magnifying glass. One of them, a document in a purse, is considered a win for kiddie pornographers. Considering how much attention is paid to everything in that kind of ad, there's no way it happened on accident.
@Amanda StJohn That’s what really annoyed me! The issue here isn’t that kids were in the adverts as Balenciaga seems to claim. There are plenty of other designers with kids in their campaigns that have no controversy whatsoever.
The issue is the bears being in bondage outfits for literally no reason and there being props which are literally entirely about child pornography.
Also going to add, this does not mean I think the other props like wine etc were appropriate either, but this fundamentally should never have been allowed as a campaign in the first place.
@@amandastjohn4735 Maybe you can help me out, bc I seem to be confused. I looked up US v Williams, and the way I'm reading this is that the decision said that prohibiting pandering of child pornography (whether you actually possess child pornography or not) does not infringe on 1A rights. What that means is that people do NOT have the right to pander child pornography, whether they actually possess it or not. So, it upheld that pandering child pornography is illegal.
How is that a win for child pornography creators?
That suicide car ad. I can’t *believe* that got through *how many* MBAs & ad executives? Not *one* person thought “this could be triggering or insensitive?”
Or just plain evil.
But if the car did anything remotely exciting like a handbrake turn, it would have been instantly banned.
I was wondering the same thing.... Like how many PR reps and marketing people does Hyundai have and how many people did that go through to get onto the Air?
I just can't imagine the pitch meetings where people actually thought these were good ideas.
Like the SSnickers ad.
Yes! That’s exactly what I was thinking as well. I almost feel like some of them wanted to cause controversy.
The only so called celebrities to have been directly related in some way in two of the most controversial marketing campaigns, The Kardashians. Even though Kim may have apologised on behalf of the company, an apology from someone like her is just a little tough to take seriously for some reason.
And the fact that she’s still in partnership with them after that should tell you something.
I feel the whole thing was done on purpose. Not way the "props" were accidently placed there and had that much significance to the "theme"
I always crack up when I hear about the LifeLock guy getting his identity stolen because he was an idiot 🤣🤣🤣
What if he used that as a way to get out of debt? Or a way to not be held accountable for any crazy cash interactions? Oh sorry your honor my identity was stolen 14 times
Not only do I remember that commercial but over the years I occasionally wondered what ever happened to him (because I stopped seeing his SSN)...
as someone who loves pop culture, this list is so entertaining. as a graphic designer studying advertising, this list is horrifying 😂😂😂
As someone who is in marketing, I agree with your latter statement 😂😂😂
The Pepsi one, I remember how everyone made fun of it
Prob bc ppl would think it couldn't solve world problems with a drink
Why did people make fun of it I don’t see anything wrong with it
@@KidTriggerdo you live in the States?
The even parody it in The Boys season 3
@@donovanlocust1106 no I live in Canada
I've never seen that moldy burger ad before EVER and I wish I could go back 2 minutes and KEEP HAVING NOT SEEN IT.
It's really disgusting now that I think about it. Who gave the green light for that anyways?
@@grahamdamberger7130 I remember seeing a video where someone took a McDonald's burger and made a time lapse of it over a period of time (maybe a month?) and there was literally no change since it's so full of chemical stuff. The commercial reminded me of it, and honestly, I'd rather have a burger that grows moldy in a month...
The ad could have worked if they had a competitive burger next to it not changing, to demonstrate the point
That was my first time seeing that commercial and I'll have a whopper right now.
I'm surprised they didn't mention the obvious issue with the Budweiser ad also implying (though perhaps not on purpose) that predators can remove 'no' from her vocabulary.
No one on this planet will forget the Pepsi incident
Most won't remember it in fact, most countries never saw it.
I suppose you're technically correct, it's impossible to forget something you were never aware of...
@@beardyface8492 I know, I'm one of them I just heard it later
The what ??
5:41 "but it radiated Steve Buscemi" LOL
AKA. the “how do you do fellow kids” boomer guy
@@emoji3266 god bless that man
17:28 Basically the Nasty Patty from SpongeBob
aka “The most diabolical Krabby Patty ever spawned!”
Send me some brass knuckles, you're not getting them back. Not sorry. 🤣
Maybe next game, they'll add a switchblade. Or perhaps a hand grenade. Or maybe a Beretta.
Bud Light the beer that gives off a real Rapey Vibe.
isnt that alcohol in general?
The Mr T snickers adverts were funny.
I loved them!
I agree! Absolutely hilarious!
Love the Mr T ads ,hilarious
They really wanted me to pay for stamps and packaging to bring back their brass knuckle.
You probably wouldn't be able to do that either, Those who received them also found themselves in legal hot water for trying to send them back, since that's transport of an illegal weapon.
I have to say though, the Mr. T commercial is hilarious!
It's a shame we can't just have fun and have a joke anymore far too many pc babies with thin skin now.
I agree, the Mr T, snickers ads were hilarious, even my millennial offspring, took the ad in good humour.
I remember the social security number one. That was really dumb
The 2022 marketing fail with the teddy bears made me think of impractical jokers "sexy beasts"
Wow! I knew about the Lifelock guy sharing his social security number along with the predictable results, but I had no clue that the company itself was fined as a result of that stunt. Talk about an own goal!
Some of these seem like genuine blunders but Balenciaga knew what they were doing.
And the Kardashians/Jenners will never turn down the money.
It is so strange seeing society evolve (or possibly DEvolve)... through ads.
Definitely devolve no one can have a laugh anymore otherwise the pc babies will complain about their precious feelings getting hurt. They should really just grow a thicker skin they are jokes. They are meant to offend.
I loved the Mr T one, it was funny
The Susan Boyle one was legitimately funny.
Agreed😅
I’m from the U.K. and I remember the Dasani Water advert…. It was so funny…😂😂😂😂😂
what she failed to say during that part was here in America we 2 know that spunk is another way of saying sperm
Baalenciaga knew exactly what they were doing!!
OK , grandma
@@donovanlocust1106 ok pedo
@@aligekido1507 🍼👶🏻
@@donovanlocust1106 are you looking for a baby
Mf pedo
@@donovanlocust1106 3 gross and inappropriate things in one ad…and you think it’s an accident? Willfully ignorant
LMAO at EA Games distributing brass knuckles and being dissed for it, because it's "a dangerous weapon" while you can buy a gun on every corner in the U.S. This uproar would make perfect sense outside the U.S. but not in it.
Go try to buy a gun and test this premise.
@@mrpants5462 No need to. If you are not a criminal and have money for a nice glock it isn't that hard. Or did I imagine all those mass shootings by teenagers, running wildly with semi-automatic weapon...
Walmart sells guns, for forks sake, a damn department store. 😂
@@marikothecheetah9342 what about the millions of defensive uses of firearms per year.
@@mrpants5462 What about it? As I said, the whole situation with EA Games was just ridiculous, since brass knuckles are nothing compared to guns which are easily accessible in the U.S. I just called out hypocrisy and that's all.
It might surprise you but there are other countries besides the US. Shocking, I know.
In reference to the Spirit ad, I also noticed another possible issue “Check out the oil on our beaches (bitches)”??
I like that one better😂
There used to be a diaper commercial for “ overnight “ disposable diapers. Unfortunately, I can’t remember the brand but I believe that it might have been Pampers. They had these butterflies flitting around and a voiceover saying “ catch one, two, three, even four or more!” Supposedly butterflies but the connotation was that you could put that diaper on your baby and not have to change it for about two days. It got pulled.
That whopper looks like the krabby patty that Mr krabs and spongebob fed the health inspector
The Nasty Patty!
I don’t remember the company or the year but there was a commercial during he Super Bowl talking about how people died in accidents
Ok. #susanalbumparty broke me, hahaha
At least we have the hilarious SNL spoof of the Pepsi commercial
2019 should have been the Gillette “toxic masculinity” ad that cost the company $8 billion.
Made me never buy anything from them ever again.
That figure is disputed just based on the grounds of “correlation does not equal causation” especially as they had been losing money for years at that point mostly due to increased competition
@@MrZer093 may they lose even more
Aww... People being told they shouldn't be assholes...
@@fromthehaven94 well so stop it then.
I remember that Nike chainsaw killer ad terrified my little brother when it aired during the Olympics.
My little sister was the same, she would burst into tears and run into her room terrified and my dad couldn’t use the chainsaw to prune in the garden there after 😐 GG Nike…
I can name two commercials off the top of my head:
1) Toyota 4 Runner (2011) where a 5 year old speaks that he doesn’t tolerate dorkiness and that his parents should just buy the new 4 Runner.
2) Luvs diaper commercial (same year) where their new style is a disposable diaper that looked like denim jeans.
Yeah I remember that first one and was like "what an entitled little twerp"
I remember the jeans diapers, and SNL did a skit with "thong diapers". That was hilarious.
@@leilaabouzeenni3580 my favorite was when they made fun of adult diapers with ''Oops I Crapped My Pants''
Really good episode
I love the mr t ads
Number 1 has even caused Epic Games to not want to put Balenciaga themed cosmetics back into Fortnite
oh no. what a traversty xD
Huh
Misogynistic violence? That’s the dumbest thing I’ve ever heard.
Wow. I do remember some of those. I sure wish I had gone to the Red Lobster Crab legs deal, I was here then and I can't believe I missed it, dang it. Plenty Upsies were happening !!
Kendal Jenner getting paids millions of dollars to do a commercial and its only used once. You know she got that money whole and not as x amount of times the commercial was shown on networks.
No one w the influence she has would ever agree to be paid based on how many times a commercial runs. Anyone in show business w clout gets paid for the job, regardless of the outcome.
I still have that brass knuckle, no plans to ever return it
Just baffling how some marketing companies can be so incredibly tone deaf, time and time again.
Easy, it's called "Ethnocentric marketing", essentially, they don't change the way their ads are presented from country to country, regardless of the fact that different countries have different slang, attitudes towards certain demographics, etc. Something that's harmless in one country is considered super offensive in another. This happens a lot with international companies. It isn't the case for all companies, mind you, but several of these examples are because of that.
@@Rainbowdragon2 Well said. 👍
Thanks for explaining the snickers ad lol
4:40 spunk has that interpretation here as well
That last one. The public should have been just as outraged at the parents who would put their kids in those sort of photos.
Well those parents are probably the types to go to child beauty pageants because they like “the plot”
I think the Pelton commercial with the wife looking fearful about failing as if her husband was threatening her.
The Kendell Jenner "Pepsi Can" ad is a riff on the 1967 news photo of a college student offering a flower to an MP during the March on the Pentagon protest; it, unfortunately, relied upon forgotten history... KDM
It’s still incredibly tacky for a corporation to insert itself in like that
@@MrZer093 Indeed, not the smartest move; but one might argue somewhat Forrest Gump-like in its use of history... thanks for the comment... KDM
@@MrZer093 I thought the ad was stupid but people losing their damn minds over it was just as stupid.
Lol I remember those lifelock commercials.
I thought that Mr. T advert was hilarious!!!!
Life lock SSN reminds me of Jennys phone number.
So many of these are hilarious.
Can't live without spunk lol
The Gillette one where they tried to jump on the Me Too bandwagon and lost £7 billion in share price was hilarious.
The Gillette one was kind of sad, really. Their commercial was good, it was basically "be kind to each other and don't be a creep", but men couldn't deal with that without shitting their pants and crying.
I'll be honest, if I saw that Pepsi ad without hearing about it beforehand, I would have thought it was okay.
Pretty interesting. Failed Ad Campaigns are nothing new, it would be interesting to some historic failures from the past. I don't mean ads that would be considered offensive today, but rather multi-million-dollar campaigns that totally failed at the time. For example, The Edsel, Ford Motors biggest flop.
"check out the oil on our beaches" during a major oil disaster- thats just hilarious. If you can't laugh about that then humanity is doomed
Pepsi believing they could stop Racism & Police Brutality with a soda was just FN Stupid. 🤦🏿♂️
I know Right?
Pretty sure it was more than just the soda that was the problem...
At least coke had bill Cosby
Like that made things better?!
Mrs Obama I did it!
I stopped racism!!’
The 2022 Jumbo WK controversy commercial. The Netherlands' supermarkt Jumbo made a video commercial during the WK 2022. This video starts with positive with dressing in orange, singing and dancing. But in one scene there is the construction of the WK stadium. As people were told, many worker immigrates were injured and died while building the WK stadium
11:29 had me DYING 😭😭
The snickers/Mr T ads were right on point and should be brought back to saturate the airwaves
Seriously.
Uhhh...
}cough cough -incel- cough{
Dr pepper 10 commercial s are almost as good.
As a huge Burnout franchise fan, this is brand new to me and a game saying such thing looks more ironic than influential
I loved Burnout Revenge so much
honorable mentions: maple story popsicle ice drop but the banned including china, malaysia, vietnam, brunei, indonesia, and japan.
lucky me! pancit canton variants banned across the europe and africa.
"Why would you want to invent something else?"
My thoughts on so many "new directions"
You are getting money, people know who you are, and you have a reputation with the products or services you provide.
be careful how you say new-d-irections
The Boys poked fun at the Pepsi ad by having A Train do the exact same thing and I cackled
i think one for this year would be the Apple ad where they crushed a bunch of art supplies and musical instruments under a giant press.
9:44 made me laugh. Also that carbon emissions ad is WILD
There are rarely any moments where marketing succeeds with me, I am not impressed or driven to buy really anything
what a sad way to live
@@mattalan6618 I'm more sad for the people who get swindled into buying unnecessary garbage and waste their money 🤣
@@mattalan6618 How is there anything sad about that? I feel the same. I don't care about advertising. If I want something, it's because I know it's good/useful, not bc of an ad.
You have an over inflated sense of self, then. Advertising isn't just working on your conscious thoughts. It appeals to your subconscious biases and unconscious decision making. No one is above influence.
@Kayla Donn Richardson That's not what I was saying here. The latter of which you mentioned is true for many people; however, you don't know me personally, so you can't say any of that about me specifically without knowing me.
Out of all these EXTREMELY inappropriate commercial campaigns and all of these are terrible, the absolute worst one was the Handui commercial whose claim that you couldn't commit suicide via carbon dioxide with this car. The Kendall Jenner one is so on point with that superficial family. They probably don't know what the fuss was about.
9:45 I don't think the oil was the offensive thing about this ad. Surely the offensive thing was the 'beaches'? They wouldn't do that today...
What about the Pelaton Wife Hostage?
How is Tropica's 09 logo and package rebrand not on this list. The entire sector saw a double digit drop that year.
Good call.
Thank you for your journalism and integrity.
Japanese and Thai commercials were laughing at them and said "suckers"
20:34 - May have?
It's apparent that their campaign did offend people.
Own the apology!
Washing powder ad:
- Black man goes in, Asian man comes out: "Racist"
- White Italian man goes in, Black guy comes out: "Slightly problematic "
So that Kenner commerical was the inspiration for A trains commercial in "The Boys"?
To be fair to Lego they don't just do Rainbow Capitalism during June. Trust me I see people bitching constantly about spotting pride and ally flags on figures shirts and on vehicles all the time. Plus they did a good course correction when the differently abled community took issue with something. Many years ago, the first wheelchair piece produced was for a grandpa figure in a Duplo set. The community got upset and Lego was quick to issue an apology, not realizing what kind of issue this would be. Not long after the first wheelchair piece was introduced in the Lego City people pack "A Day at the Park" set. There it was just a normal looking man in the wheelchair having fun with everyone else. They didn't even put him front and center on the packaging but rather just meshed him in with everyone else.
Same with Target, they support the community year round and include lgbtqa+ people in their ads and tell people to suck it when they throw fits about it.
Bit weird that an old man in a wheelchair is offensive... Kind've ageist
Like I understand people wanting representation, but thats not something they should have apologised for. Simply releasing that new set should have been enough.
@@mrheyfuckoff1 I thought it was a bit over reactionary myself. But I think the explanation was that they thought it only showed that older people at the end of life needed wheelchairs. I'm not a part of that group so I don't really know their POV, so I just prefer to think of how Lego took a simple action to make things right and didn't make a big deal about it.
People will call anything misogynistic these days. How is a horror movie esque killer chasing after a woman considered misogynistic? They're not killing them just because they're a woman and they hate women, they're killing them because they're a killer.
Just a guess, but slasher flicks tend to emphasize certain female attributes. Regardless of whether they're being killed or not.
Maybe a lot of people didn't understand the focus of the horror movie ad. I take it as how good those running shoes are that the woman can outrun a vicious killer!
@@fromthehaven94like being alive at the end
@@creed8712 Except for Sidney in the first Scream movie, that's usually the chick who doesn't get naked or have sex.
I recommend looking up the 2008 logo for the Office of Government Commerce. 😆
I thought the Snickers commercials were hilarious!🤣
Some are absolutely great and funny. But there has to be some people with a huge pole up their
4:13 Dasani is now in UK (2004)
I cant believe how easily people got and still get offended by the Snickers comercial.
I can't believe trailer park thinking is still a thing in the 21st century.
What about the Mighty No. 9 masterclass trailer?
I loved that Snickers ad
I don't care if it was construed as homophobic. "Take that, speedwalker" will always be funny.
I live in Ireland and in the last decade I saw a cringy ad for Coors featuring Jean Claude Van Damme on a snowy mountain dressed in jeans and a sleeveless jean shirt.
3:18 Crab legs by Red Lobster (2003)
Thank goodness more people are talking about those bdsm teddies in aa kids advert campaign
If these are the worst marketing fails, what are the best marketing fails?
i'm so glad he didn't skip the finals, because he didn'
lol.. brass knuckles... dangerous weapons
The very first one, the Nike commercial, the guy in the mask is Brett Sheridan who is part of the Schmoes crew that used to do the Schmoedown movie trivia challenge.
Just some useless trivia I felt I had to share.
I'm surprised the Super Bowl 2015 Nationwide commercial wasn't included.
The absolute worst I have seen was the director for a Belfast story sending literal nail bomb kits as a promotional stunt
I remember when Coke changed their formula. That didn’t go over too well.
""check the oil on our beaches", the tanning oil bottle are the colours of British Petroleum.