Because of your channel, my monthly sales are now 5 figures. I study your videos and apply EVERYTHING you suggest. You've never led me wrong. Thank you so much!!
As usual, you will learn something watching Ben's videos. No nonsense intro's and annoying music. Straight into the content, speaks quickly, dispenses useful advice and ends with a cheeky but polite CTA near the end which no one can argue with. Love your work! Thanks for these.
Wow.. you`re a goat for this. I was struggling trying to figure out what interest to target and you literally gave the sauce away to find what others are targeting. Thank you for that. Hoping many blessings come your way!!!
As a real estate agent, I've been wondering if there's a way to target the audience based on their social status. I know the question sounds dumb but if there really is or if it's possible then it would help a lot in sorting out what type of property and price to offer to them😅😅
Ben..you talk like pro.! I hope you can help with the following issue..my you tube ads said not eligible(This campaign is pending) so I don t know what to fix
Very good ben heath i am from Pakistan learn alot from you and recommend your channel to many friends.thanks i believe your channel is best for fb ads.
I am seeing "you interacted with ads about baby supplies" and "you interacted with pages and posts about food services" and "you interacted with products related to clothing" - how do i setup these audiences? Thanks
That's awesome Ben. New Subscriber here. If I am trying to find clients as a thyroid coach, how can I find my target audience is what I am confused. I don't see any interests in detailed targeting or suggestions.
Hey Ben, Currently i'm running ads for a water bottle company. The water bottles can keep you liquid cold in 24 hours. I have a hard time making results for them. Do you have any advice?
Hi There... Im Era. 🙋♀😀 If you don't mind, I want to ask you a question. usually I have ads ok. but since week two, the ads have been very slow. In fact, I have a high daily budget. any advice from you? I would really appreciate if you could give me an opinion.
Thanks for the video! I am not living in any of Big 4 countries and I when I click on Why am I seeing this ad it only shows my age, gender and English as some reasons. SO I cannot see any interest :( maybe because they are already doing broad targeting? Any advice on this?
Great insights to able to see the targeting options competitors are using for an ad, would be even more helpful if you could see if the ad is actually successful!
Hi Jen, thanks a lot. You can't guarantee it, but you can work it out to some extent using Facebook's ad library. Here's a video that explains a lot more: ua-cam.com/video/_QSYCBtf2c8/v-deo.html
I have a question I have a campaign and it is for call only I saw my ad on Facebook I click at the button call and I spoke to someone at result on Facebook didn’t account it as 1 lead or conversion whyyyy???
Hi Ben, great stuff here. Question, Is this FB only? You mention IG but when I click the dots it pulls up "about this account" and "about ig ads" thanks
I didn't know any of this information so thank you so much! . My question is does this considered replacement of "Audience insight" which was discontinued last month? Also I wonder if there is any method where I can access "Page Likes" tab which used to show page likes by categories.
You are very welcome :) This can help with the loss of Audience Insights but does not replace it. I'm not impressed with Facebook's Insights tool which they have replaced it with. I have a video coming out next about how to find targeting options without Audience Insights. I think you'll find that very helpful.
What if I wanna see the audience of a video that did not come up on my feed. Because I paste the link of a video I wanna check the audience and the option ''Why am I seeing this ad'' is not coming up on my screen. Is there an another way to check the audience ? Thank you !
Hers an interesting question for you. Say your competitor sells multiple products for beauty and runs an add for shampoo but runs an add for a blow dryer in a different add. Is there a way to copy the same audience criteria in one of the ads instead of their whole audience?
Whatever you see is their targeting for that specific ad - it could be different for other campaigns, ads, etc. You aren't being shown their whole targeting set up.
What does "Your ads may be based on other advertiser choices, your profile and activities - such as websites that you visit and ads that you interact with - as well as other information not listed here" mean? Could it be retargeting? And what information could not be listed?
I really enjoy your videos. I offer a real estate service as an investor who does fix n flips and buys rentals. Is there a way to hyper target my audience and work around the special housing category?
HEY TEACHER .... SOLE MY PROBLEM TO DAY ..... THANKS ALOT SHIRING FOR YOUR KNOWLEDGE . NO BODY DIDN'T DELL THIS VALUABLE INFORMATION... AGAIN THANX & IKNOW ENGLISH LITTLE BIT ANY ..... MISTAKE HER SRY FOR THAT ❤❤❤❤
Hey Ben, any advice on how to target audiences when it comes to Housing and other types of business which require category declaration, as FB dramatically limits detailed targeting for those? Thanks for the amazing content you provide btw 😊👌
I can't find any of my competitors ads though. I can only find their ad in the ad library and this option isn't available. I must not be in their market, but I want to see their ads show up
Hi ben thankyou for the video 🙂 never knew i can stalk my competitor through such a simple process but i have a question my competitor is trying to reach out people aged from 25 and older does this mean they are only targeting with age without including any interest or behaviour ? because in most of the cases from my few competitor i can only see that they are trying to reach out only through age 🤔 please let me know this might be a big help thanks once again
You are very welcome. Yes that's right - if you can't see any detailed targeting or info about lookalike or custom audiences then they are most likely using open targeting with age parameters set. Hope that helps :)
You'll have to wait until you have more video viewers I'm afraid. You need 100+ that have watched 95% or more in that case. You could also try dropping the percentage of video watched.
Lovely insight, thanks Ben. Question - do you have to wait for the ad to appear in your timeline to view the 'Why am I...' section? Or can you find it within FB somehow? Keep up the good work!
you can get your competitors ad in your news feed just after doing similar products on facebook for 1 or 2 days and start doing ATC and will definitely gonna get these ads in your feed, PLAY WITH SYSTEM !
Hey Ben, great vid always! Quick Q - I'm selling high-priced items on my site and only sell a handful a week. I'm using CBO, so when you say 'pause the worst performers', does this mean pausing the ones that FB gave the least budget to (as opposed to any other metric)? Sometimes I'll have a sale or two from one ad/ad set even though FB gives another ad/ad set with no sales much more budget...
Thanks a lot :) Great question. I classify the worst performers by using cost per conversion only. If Facebook hasn't given something much budget I will give it more time. At some point it will get enough budget for you to be able to make the call on whether it produces a quality cost per conversion.
@@BenHeath Hey ben, follow up question: wouldn't it be smarter to have ABO for prospecting campaigns to give all ad sets an equal chance to perform and then cut and scale as we see fit? But definitely CBO for retargeting, omnipresence etc
It depends if you are willing to sacrifice short term performance to have greater certainty over the best performing options. With CBO you usually still get the answers as to which options perform best - but you don't spend as much on the underperforming options.
Thanks Ben, now just to complicate matters further, I'm getting under 10x conversions per week, so am using the 'add to cart' conversion objective...should I base the cost per conversion off this or the cost per purchase? I'm getting plenty of added to carts, which is at least a decent sample size/has more statistical significance
Hi Ben, Thanks for the video! Do you know a way to differentiate between the level of interest that a person has? For example person A might follow few dog pages and dog product brands but person B was just browsing a dog website 10mins ago looking to buy dog products. They both have 'Dog product interests' but how can you really target person B who is a much better prospect? Thank you
Good question. You can't work that out as an advertiser but Facebook is very much aware of that. As a result they will deliver ads to the person that is in the market first. If you pick a random niche and browse a few websites then head back to Facebook or Instagram you'll see that happen really quickly.
this still works it really depends on the setup of the page you can see if a page is targetting interest if you can see the interest if it says targetting like you it might be theyre retargetting you or creating a lookalike audience that lookslike their audience that just happens that you lookalike to there current custom audience sorry for bad english
Funny thing, I can't see this nearly as detailed in Europe (or Denmark). I see age and and primary location Denmark and otherwise FB just tells me: "Your personalised ads may be based on other advertiser choices, your profile and activities - such as websites that you visit and ads that you interact with - as well as other information not listed here." then it just shows me generally about targeting on Facebook
Success of your Advertisement is totally based on network the ad generate. It is not totally based on audience alone! If your audience can bring in a better network and a meaningful engagement your ad will perform well!
@@BenHeath my answer is in simple English Language as that it's depend on network it generates from various factors. If you don't understand how the cookies work in Facebook server, and how Facebook respond to it, you can't run the ad and generate your network. More over the unrealistic cookies indication is the reality that Facebook discontinued Facebook Audience Insight. We do ads as well for customers all over the world... Impulse customer category target always works fine with us that bring more opportunities than a specific segmentation.
Thanks for watching guys! Let me know what you think in the comments :)
Hey Ben, could you plz help me to write FB ad copy for clothing...?
That's not a service I specifically provide I'm afraid. You can find out more about our done-for-you services on our website though: leadguru.co.uk
Ben how can i target other brands url audience its a common but i don't know can u guide please
hey ben , thanks a lot man
Because of your channel, my monthly sales are now 5 figures. I study your videos and apply EVERYTHING you suggest. You've never led me wrong. Thank you so much!!
That’s fantastic! Well done :)
This is me reaching out… need a menthor.. I am really struggling with my Facebook ads
As usual, you will learn something watching Ben's videos. No nonsense intro's and annoying music. Straight into the content, speaks quickly, dispenses useful advice and ends with a cheeky but polite CTA near the end which no one can argue with. Love your work! Thanks for these.
Awesome - glad to hear it :)
Wow.. you`re a goat for this. I was struggling trying to figure out what interest to target and you literally gave the sauce away to find what others are targeting. Thank you for that. Hoping many blessings come your way!!!
I'm watching this in April 2023. Thanks a lot for going straight to the point.
WOW! Mind BLOWN! Clicking the 3 dots to see the target! THANK YOU!
Happy to help :)
This is such an incredible tip! Haven't come across and fb coaches as amazing as you.
If someone asks me, "How to learn Facebook Ads?". I definitely, will recommend this channel to start!
Much appreciated :)
As a real estate agent, I've been wondering if there's a way to target the audience based on their social status. I know the question sounds dumb but if there really is or if it's possible then it would help a lot in sorting out what type of property and price to offer to them😅😅
Ben..you talk like pro.! I hope you can help with the following issue..my you tube ads said not eligible(This campaign is pending) so I don t know what to fix
Thank you for putting this together. However, how do I get to ads that would not appear in my feed? Thanks. John
Very good ben heath i am from Pakistan learn alot from you and recommend your channel to many friends.thanks i believe your channel is best for fb ads.
Awesome - thank you for doing that :)
Brother that's the pure value I am looking for these value from months now I find you hope I will share with my friends
Fantastic - glad to hear it :)
I am seeing "you interacted with ads about baby supplies" and "you interacted with pages and posts about food services" and "you interacted with products related to clothing" - how do i setup these audiences? Thanks
This is really helpful, it sounds hard but its very simple. Thank you
Very good 👍🏻 never knew that I was scrolling on my feed checking out the sponsored ads, and some of my interest categories 😬 need to clear out now lol
Thanks a lot - yes it can be surprising!
Loved this video Ben! Am interested to know what reporting tools you use for your agency such as supermetrics
Thanks a lot Rahul. We like to keep things simple and use a Google's reporting dashboard :)
Ben I have a question I shouldn’t put more interest at one ad set right?
Yes that's right :)
That's awesome Ben. New Subscriber here. If I am trying to find clients as a thyroid coach, how can I find my target audience is what I am confused. I don't see any interests in detailed targeting or suggestions.
Hey Ben,
Currently i'm running ads for a water bottle company. The water bottles can keep you liquid cold in 24 hours. I have a hard time making results for them. Do you have any advice?
Hi, what is you suggestion for targeting details related to Accountant Software (Sales, accountant, shops). thanks
Hi There... Im Era. 🙋♀😀 If you don't mind, I want to ask you a question. usually I have ads ok. but since week two, the ads have been very slow. In fact, I have a high daily budget. any advice from you? I would really appreciate if you could give me an opinion.
Awesome video ben! how are you getting those ads on your page that you are explaining to us?
Thanks a lot - that's just scrolling through Facebook :)
Extremely helpful! Thanks so much for sharing this information!
Glad it was helpful!
Great Info! Love it. Thanks so much for sharing.
Thanks for watching :)
Thank you so much for this 🙏
Thanks for the video Ben. Question - have you turned off Detailed Targeting Expansion since the IOS updates or kept that turned on?
Thanks Josh. My approach to that hasn't actually changed. You can find more info on that in this video: ua-cam.com/video/NwxJ0idfcDU/v-deo.html
Thanks for the video! I am not living in any of Big 4 countries and I when I click on Why am I seeing this ad it only shows my age, gender and English as some reasons. SO I cannot see any interest :( maybe because they are already doing broad targeting? Any advice on this?
Yes in those scenarios - they are doing broad targeting - if they are targeting a specific interest then you should see it.
this is the best tips, thank you so much👍
Glad you think so!
Thanks as always for sharing.
Thanks for watching!
@@BenHeath New to this Wanting to take advantage of look alike option, but getting an error of not enough people
@@BenHeath For those of us that don't have websites, just ads on Facebook. Is there a way to take advantage of and or use conversions?
Thank you.nice explanation.
Great insights to able to see the targeting options competitors are using for an ad, would be even more helpful if you could see if the ad is actually successful!
Hi Jen, thanks a lot. You can't guarantee it, but you can work it out to some extent using Facebook's ad library. Here's a video that explains a lot more: ua-cam.com/video/_QSYCBtf2c8/v-deo.html
@@BenHeath Great, thanks!
This is very good information. Thank you Ben.
Glad it was helpful :)
Great video as usual, Ben! Is there a way to do this from Ad Library?
Thanks :)
There's not I'm afraid.
@Ben Heath
Interesting, but now we are not able to see the interest of our competitor's ads. is there any tweak on this ?
Great tips! Thank you for sharing the secrets.
You are very welcome :)
Hey Ben great video! I had a question about what software are you using to do record these videos? Is it OBS? Final Cut Pro X? Thank you from NYC!
Thanks :) The computer part is recorded with Monosnap and then I have a camera set up for the part that records me and my editor puts it together.
@@BenHeath I appreciate you Ben 🤝 thank you again
Hi Ben, I like the way you speak (I'm a straight man, though) I like your teaching method and your lessons, thanks
Haha - thanks a lot
Thank you. I also just subscribed to your channel.
Nice :)
I have a question I have a campaign and it is for call only I saw my ad on Facebook I click at the button call and I spoke to someone at result on Facebook didn’t account it as 1 lead or conversion whyyyy???
I don't do comments often... but this video was very helpful! Thank you :)
Glad it was helpful!
Hi Ben, great stuff here. Question, Is this FB only? You mention IG but when I click the dots it pulls up "about this account" and "about ig ads" thanks
Are you able to do this from fb ad library? or is there a way to get the ad from ad library to your feed?
You aren't I'm afraid. The ad library is very useful for seeing the ads but not for working out targeting.
Most helpful! Thank you :)
You are very welcome :)
I didn't know any of this information so thank you so much! . My question is does this considered replacement of "Audience insight" which was discontinued last month? Also I wonder if there is any method where I can access "Page Likes" tab which used to show page likes by categories.
You are very welcome :)
This can help with the loss of Audience Insights but does not replace it. I'm not impressed with Facebook's Insights tool which they have replaced it with. I have a video coming out next about how to find targeting options without Audience Insights. I think you'll find that very helpful.
Loved this 💜
Thank you very much :)
Very good knowledge you shared 🤝
Do I have to like the pages or just go to the pages and spend time looking at pictures and videos?
Either way should work :)
hello Ben, great content. Cheers from Peru 🇵🇪
Awesome, thank you!
💥 I was about to message you on one of your videos asking this question. Is there some way or app to do this. Nice tips Ben. 👊🏼
Not that I know of I'm afraid.
What if I wanna see the audience of a video that did not come up on my feed. Because I paste the link of a video I wanna check the audience and the option ''Why am I seeing this ad'' is not coming up on my screen. Is there an another way to check the audience ? Thank you !
Brilliant insight Ben. Thanks for sharing!
Glad it was helpful!
Is there a way to advertise to users that click on a competitor's website? Via Google ads?
What does that mean, page name wants to reach PPL like you who have, set their age from 22 to 55 ? Are are running broad reach ads ?
Hers an interesting question for you. Say your competitor sells multiple products for beauty and runs an add for shampoo but runs an add for a blow dryer in a different add. Is there a way to copy the same audience criteria in one of the ads instead of their whole audience?
Whatever you see is their targeting for that specific ad - it could be different for other campaigns, ads, etc. You aren't being shown their whole targeting set up.
What does "Your ads may be based on other advertiser choices, your profile and activities - such as websites that you visit and ads that you interact with - as well as other information not listed here" mean? Could it be retargeting? And what information could not be listed?
Yes that will be retargeting :)
I really enjoy your videos. I offer a real estate service as an investor who does fix n flips and buys rentals. Is there a way to hyper target my audience and work around the special housing category?
Thanks Jeremy. There isn't I'm afraid.
In fact I've got a video on special ad categories and being careful coming out next week.
Great tricks. Very useful! Thanks Ben 👍🏻
Thanks Jez :)
HEY TEACHER .... SOLE MY PROBLEM TO DAY ..... THANKS ALOT SHIRING FOR YOUR KNOWLEDGE . NO BODY DIDN'T DELL THIS VALUABLE INFORMATION... AGAIN THANX & IKNOW ENGLISH LITTLE BIT ANY ..... MISTAKE HER SRY FOR THAT ❤❤❤❤
Is it advisable to use Lookalike targeting and Demographic Targeting as different adsets but in same campaign?
Yep - we do that all the time :)
Very interesting. Thanks for sharing. But here in India, facebook doesn't provide all that information when I click "Why am i Seeing this ad'' :D
Hey Ben, any advice on how to target audiences when it comes to Housing and other types of business which require category declaration, as FB dramatically limits detailed targeting for those? Thanks for the amazing content you provide btw 😊👌
Most of the time you just have to go with broad targeting - I'm planning to release a video on this at some point soon though.
imo just target broad or you can target specific audience then also run a broad ad set then see if which one is effective
This is GOLD! thank you 🙏🙏
You're so welcome!
Amazing! Thank you! Any way to find the same info through FB Ad Library when we don't receive a competitor's ad in our feed?
Thanks Lisa. There isn't I'm afraid. We usually use this method in conjunction with Ads Library for competitor research.
@@BenHeath Thanks Ben!
Did you find a way to do this? I can't find my competitors ads anywhere
I find all of your videos/tips to be helpful Ben! Thank you for taking the time to help others succeed. Appreciate it!
Glad to hear it :)
I can't find any of my competitors ads though. I can only find their ad in the ad library and this option isn't available. I must not be in their market, but I want to see their ads show up
Thanks Ben! Great video
Glad you liked it!
great content as always!
Thank you very much.
I cannot see the interest when I click the three dots.. Has Meta changed this or is there anotehr way?
Really simple but important trick.
The best techniques often are really simple :)
Outstanding. Thanks Ben.
Thank you very much :)
Dude... a hero 🤩
Happy to help :)
thank you! its not possible to register to your webinar
Thanks Ben, great value! How can i make this work if i'm not a target for my competitors? Different interests & country.
Hi ben thankyou for the video 🙂 never knew i can stalk my competitor through such a simple process but i have a question my competitor is trying to reach out people aged from 25 and older does this mean they are only targeting with age without including any interest or behaviour ? because in most of the cases from my few competitor i can only see that they are trying to reach out only through age 🤔 please let me know this might be a big help thanks once again
You are very welcome.
Yes that's right - if you can't see any detailed targeting or info about lookalike or custom audiences then they are most likely using open targeting with age parameters set.
Hope that helps :)
@@BenHeath thankyou ben 🙂 waiting for your next video 🌻
So helpful!!!
Glad you think so :)
I've removed some of my interrests to focus on my niche, it's that ok?
Yeah sure :)
can you help me,when I creat 95% lookalike audience from video facebook say the source is not enough what can I do?
You'll have to wait until you have more video viewers I'm afraid. You need 100+ that have watched 95% or more in that case. You could also try dropping the percentage of video watched.
Lovely insight, thanks Ben. Question - do you have to wait for the ad to appear in your timeline to view the 'Why am I...' section? Or can you find it within FB somehow? Keep up the good work!
Thanks a lot John. For this method, you do indeed I'm afraid. There isn't another way to find that info.
you can get your competitors ad in your news feed just after doing similar products on facebook for 1 or 2 days and start doing ATC and will definitely gonna get these ads in your feed, PLAY WITH SYSTEM !
Hey Ben, great vid always! Quick Q - I'm selling high-priced items on my site and only sell a handful a week. I'm using CBO, so when you say 'pause the worst performers', does this mean pausing the ones that FB gave the least budget to (as opposed to any other metric)? Sometimes I'll have a sale or two from one ad/ad set even though FB gives another ad/ad set with no sales much more budget...
Thanks a lot :)
Great question. I classify the worst performers by using cost per conversion only. If Facebook hasn't given something much budget I will give it more time. At some point it will get enough budget for you to be able to make the call on whether it produces a quality cost per conversion.
@@BenHeath Hey ben, follow up question: wouldn't it be smarter to have ABO for prospecting campaigns to give all ad sets an equal chance to perform and then cut and scale as we see fit? But definitely CBO for retargeting, omnipresence etc
It depends if you are willing to sacrifice short term performance to have greater certainty over the best performing options. With CBO you usually still get the answers as to which options perform best - but you don't spend as much on the underperforming options.
Thanks Ben, now just to complicate matters further, I'm getting under 10x conversions per week, so am using the 'add to cart' conversion objective...should I base the cost per conversion off this or the cost per purchase? I'm getting plenty of added to carts, which is at least a decent sample size/has more statistical significance
Sure - I'd base your cost per conversion on cost per purchase as that is most relevant to your business and the profitability of your campaigns
Did you try software that targets FB groups and pages Leadenforce? What do you think of them?
Whenever my competitors ad comes across my feed, I read the comments and reply directly to the people who expressed interest in their advert.
Hi Ben, Thanks for the video! Do you know a way to differentiate between the level of interest that a person has? For example person A might follow few dog pages and dog product brands but person B was just browsing a dog website 10mins ago looking to buy dog products. They both have 'Dog product interests' but how can you really target person B who is a much better prospect? Thank you
Good question. You can't work that out as an advertiser but Facebook is very much aware of that. As a result they will deliver ads to the person that is in the market first. If you pick a random niche and browse a few websites then head back to Facebook or Instagram you'll see that happen really quickly.
@@BenHeath Thanks mate, appreciate the reply!
You are very welcome - thanks for watching and getting involved.
@@BenHeath Facebook can not really track what website you are browsing, unless that website has Facebook pixel installed.
Hi Ben,
How to choose people who interacted with my pervious fb page , and who watched my videos
Thanks
Hi Ahmed, you will need to add that page to your BM and then create a custom audience from those people in your ad account
Interesting, thanks
Thanks for watching!
Thank you ❤
You are very welcome :)
Great idea 🤗♥️
Glad you think so.
Why am I seeing this ad ? this option is not appearing. How can i Enable it? plz guide. Thanks
Are you using a computer?
How can I see my Competitor's targeting when the competitor is not advertising in my country ? Any hacks?
Not using these methods I'm afraid. I'm not sure how you'd be able to work that out. You might have to use other options.
cool. thanks
You bet!
Very interesting
Glad you think so :)
Masterstroke!
Thanks :)
how come the "goal" is totally different when you're creating ad using mobile phone?
I don't do anything Facebook Ads Manager related on a mobile. I'd recommend using your computer.
How can I make my competitor’s page (sponsored) appear on my news feed?
Go to your competitors websites and click on a few products. You’ll see ads in a few minutes on fb.
hello ben i am running my academic writing agency can you suggest me some interests for targeting of this niche as I have created my FB from scratch
This video should help you find them: ua-cam.com/video/aoUZY9KWBos/v-deo.html
The Ads library is also a great option
Yes Facebook's ads library will show you people's ads but not their targeting options. Using both techniques is part of our research process
Idk if you believe in God but he lead me to this video & I got my first sale a couple days later. Thank you for this valuable information 🙏🏽
Happy to help Jamar :)
Does this still work? I tried it and it’s just giving me the age, gender and location but not the interest anymore :(
this still works it really depends on the setup of the page you can see if a page is targetting interest if you can see the interest if it says targetting like you it might be theyre retargetting you or creating a lookalike audience that lookslike their audience that just happens that you lookalike to there current custom audience sorry for bad english
Funny thing, I can't see this nearly as detailed in Europe (or Denmark). I see age and and primary location Denmark and otherwise FB just tells me: "Your personalised ads may be based on other advertiser choices, your profile and activities - such as websites that you visit and ads that you interact with - as well as other information not listed here." then it just shows me generally about targeting on Facebook
It works in Denmark also. I think it maybe could be due to the advertisers going broad without any specific interests.
Success of your Advertisement is totally based on network the ad generate. It is not totally based on audience alone!
If your audience can bring in a better network and a meaningful engagement your ad will perform well!
Your statement is way too simplistic. Success of any Facebook ad is never based on one thing.
@@BenHeath my answer is in simple English Language as that it's depend on network it generates from various factors.
If you don't understand how the cookies work in Facebook server, and how Facebook respond to it, you can't run the ad and generate your network.
More over the unrealistic cookies indication is the reality that Facebook discontinued Facebook Audience Insight.
We do ads as well for customers all over the world... Impulse customer category target always works fine with us that bring more opportunities than a specific segmentation.