Facebook Ad Cold Targeting Success Without Audience Insights
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- Опубліковано 28 тра 2024
- Is the loss of Facebook Audience Insights impacting your ad performance? Wondering how to target new prospects without the data that Audience Insights used to provide?
You can build effective Facebook audiences without Facebook Audience Insights, using this advice from expert Allie Bloyd.
In this video, Allie shows you how to create 8 effective cold audiences based on interests, behaviors, customer lists, and website traffic. All without using Facebook Audience Insights!
You’ll also learn how to set up and test these cold audiences with the Facebook Campaign Budget Optimization (CBO) tool. Plus, you’ll get tips on how to set your ad spend limits across your campaign’s ad sets.
Last, but not least, you’ll find out how long to test your audiences to accurately determine which cold audiences perform best for you.
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00:00 Intro
00:51 The Problem: Post-iOS14
01:09 Considerations: Industry
01:25 Considerations: Type of Need
01:36 Considerations: First-Hand Data
02:52 Creating Broad Interest-Based Audiences
06:27 Creating Custom Audiences (Lookalike)
10:40 Bonus Audiences to Create
12:53 Setting Up Your CBO Campaign
#SocialMediaMarketing #FacebookMarketing #FacebookForBusiness
![[柴犬ASMR]曼玉Manyu&小白Bai 毛发护理Spa asmr](http://i.ytimg.com/vi/0TsXQ7z2Dh4/mqdefault.jpg)
📈✅ Need more Facebook Ad Optimization Tips? Check Out Our Playlist: ua-cam.com/video/MTZUcLoA-48/v-deo.html
People have no idea that this FREE video alone is worth over $5000 Because this is an only Facebook ads… this is advanced Facebook ads!
I call you guys one of the best facebook ads helper...what a brilliant!
half way through and all I can say so far is the editing and overlays in this are of a rally high standard
Yes! They have amazing quality.
Yes, im curious to know what software can create these
I agree on this
this presentation is over a year old and I got lots of insights from it! thank you very much!
Seriously one of the most helpful and actual detailed video without many unimportant talks. Thank you!
So glad you liked it!
This is unreal. Thank you so much for this Allie! Super super helpful.
So glad you liked it!
Thankful for finding this video… great resource . Thank You
Brilliant Video! Thank you so much!!
this is super!!! i just need to keep repeating the video and follow step by step
Absoltely! I hope it helps!
Your videos are full of great info - !
Thank You Great Insights!
Glad you enjoied it!
Thank you for this tutorial. Super helpful! I've just subscribed!
I'm so glad you thought so!
@@AllieBloyd could you please let us know if we use the same ad for all ad sets or different ads for each ad set ?
@@AllieBloyd I noticed on your screen that when you started creating the campaign you named it "Level 1 -Test conversions then later when you duplicated the first at set the campaign name changed" Level 2-Test conversion" however it's one CBO campaign, so how is there a level 1 and 2? Was this the same campaign ? I was following step by step but got completely lost once I noticed this
Great videos. super helpful. I wouldn't have known where to start without this insight
I'm so glad to hear that!
great video. Very helpful insights. I have 2 questions
1. what about the creatives? should we have same creatives in all ad sets? or different in all ad sets?
2. How to scale any ad set? So lets say within this CBO, 2 ad sets started performing well. giving consistent sales within set KPIs, what should be the next steps for scaling and getting most of that ad sets?
thank you
Thanks for a super insightful video! Quick question - to add in the lookalike audiences, would we need to make those 1% lookalike audiences into saved audiences as well?
🔥 Fantastic! So clear and helpful! I had a FB ads rep tell me about the layering of 0-1%, 1-2%, etc. but it just didn't make sense. This video made it clear. Thank you!
Could you explain the logic because I'm still confused how the layering works. The video said 0-1, 0-2 etc so surely that's saturation? Thank you in advance!
@@selfbeliefchief I do not understand the logic whatsoever. I just understand the how. I'd love to hear an explanation of why this works. It sounds nonsensical to me.
I'm so glad it helped!!!
@@selfbeliefchief Grouping them together doesn't mean you're going to hit the same people over and over. You keep track of that with your frequency. It's adding new people that were likely missed but potentially relevant from a simple 1% LAL
@@jimmiescollage Using a 1% alone is often missing a large group of potential customers. By expanding your LAL percentages and then grouping them together, you have a broader, yet still targeted (based on the quality of your list) cold traffic audience. Testing if often what uncovers tactics that work, even if the technical "why" isn't always clear.
You are amazing thank You!
Thanks ! very cool video !
Glad you like it!
Really helpful, thanks so much 🤩
So glad you thought so!
wow, this was very useful, thanks:)
That is soooooo helpful!
So glad you enjoyed it!
Really amazing and beneficial tutorial...I think if you have great data on your pixels then lookalikes perform really well...
Yes, but with customer list lookalikes it's basing it off that, not your previous pixel data. Glad you liked it!
So jam packed full of gold! Do we need to add exclusions of custom audiences such as, all website visitors, FB + IG account engagers, to ensure that this campaign doesn't not show to those who've already engaged with your brand?
I typically do.
@@AllieBloyd I thought It is not necessary to exclude custom audiences when we target Lookalike audiences - the exclusion is for broad audiences. what is your thoguths?
Great strategy. Very helpful.
I’m glad you enjoyed it!
This is just an awesome video, thnks
I'm so glad you liked it!
Very helpful!
Glad you throught so!
This is great!
Ok so will have to Create
8 Ad sets select all 8 audiences we created right?
I got most of the part but only had doubts at the ad set level
Thank you so much social media examiner for this awesome premium content, love it
Yep you're correct!
Awesome!
Thank you for sharing this video. As usual my FB tools look different and I don't have an Audience button but have an Insights and Account Quality and Commerce Manager. Very frustrating trying to get your brilliant advise to work with my account. Why can't FB just have a standard setup? I'm in the UK
Update: So after a little investigation the Insights Tab is similar to the Audience tab in that you can build audiences and save them for use in ad campaigns.
Yes, it's very frusterating that they're always changing things. I would make sure you have full admin access to the business manager account that you're in.
Hey which app Or website you use for blur moving object?
This is very helpful unfortunately alot of us do not have the budget.
You can do this with a lower budget, but may want to test half of the audiences at one time. For a lower budget, two at a time. Find the winner, test against the next one. It takes longer, and ultimately you’d have better success by saving money for testing campaigns before you even consider running them on an ongoing basis, so you can find your winning ads and audiences before attempting to use it as a lead or revenue source for your business. Most businesses don’t succeed with ads because they don’t test. Good luck!
Hi Allie - Few questions; You made a comment saying that it is not advisable to gather different interests altogether in one Ad Group. The focus of this comment was primarily for our understanding as to which ad sets will perform better or it impacts the performance of the ad set itself if we club different interests together (as in Google Search Ads)?
Loved It !!!!
I'm so glad you liked it!
Great video. The layering strategy to create a super LAL is a new strategy I look forward to testing. In your video you seem to upload your customer list each time you create the 1, 2, 3 and 4 LAL. Do you actually need to upload this each time?
Yes, you can't do it without uploading the list or you can just go to your custom audience and create the lookalike each time. Both are quick and easy and work the same way.
Hey, why not create 0-4 at once instead of 0-1, 0-2, 0-3 and 0-4. Didn't understand how this will be different
@@ishaanjain1870 wondering the same question here ?
Very helpful!
Could you please help: For how much time I should run a campaign with a strategy like that?
And I still didn't get it - is there a big difference If I run a campaign for a lower budget (30 dollars a day). Should I change the number of adsets, 2 cold adsets instead of 4 per time? Thank you!
For testing, you really want to increase your budget as much as possible unless your average cost per lead is super super low and you're not optimizing for your highest priority events. You'll save way more money over time if you do this. You would reduce the number of ad sets you test as once with a lower budget, but $30/day imo isn't enough to test much at all with a conversions objective.
Good new video! this video you only show 4 audience right? for another 4 lookalike you didnt add right? and can i separate cbo lookalike and cbo targeting details? or just combine like above video?
We had 4 interest/demo and 4 lookalike for a total of 8
Thank for sharing , it is very valuable for me
But i have one question regarding audience
When we target/create audience for our local business store for can we go narrow in location upto certain radius (like 5mile)
Yes absolutly! To do less than 10 miles you have to drop a pin on the location then reduce it down.
Do you mind sharing, what do you use to create this kind of video with all that 3D illustrations
What targeting soptions would you recommend to try to reach for parents with kids, who would be willing to buy an online langue course for their kids? given the parents, demographic targeting is too small?
Should I use meta pixel or conversion
wwoow greeaatt.Thanks Miss
Glad you enjoied it!
Amazing
Useful video on having success with cold targeting!
I'm glad you liked it!
Allie, thanks for very useful info. I'm a photographer with a target market of Realtors. However, I'm told by FB, if I mention "Realtor" in the ad, I will have to declare it as Special Category. One I apply that category the ad goes into the Marketplace which is NOT where Realtors hang out. Do you know a work around? Thanks in advance, Jim
You have to play with the ad copy wording and may also want to consider a gated content offer that speaks to the audience without using the word realtor. You can absolutely make it work! Also, make sure your initial audiences are as targeted as possible so you’re confident they’re already going to the right people!
@@AllieBloyd thanks so much for the encouraging reply. I'm not familiar with "gated content offer" do you have a video on that?
@@middlegarealestatephotogra8290 Yes! This one is about the 3 main offer types: ua-cam.com/video/0npnqHrwWKo/v-deo.html
@@AllieBloyd can you explain what you mean by a gated content offer
@@Brian_J_Dickson a gated content offer is where you're offering some piece of content, whether it be video, pdf, blog, or asset, in exchange for contact info such as name, email, phone and sometimes other info. If done correctly, this can turn into scheduled calls, appointments or purchases at a great cost.
Do you recommend using a detailed targeting on local businesses? Or it's better to use just the basic demographics (age/gender) and run it in the whole city/area?
Depends on the size of the city. I would do a bundle of similar interests/behaviors as opposed to 1 individual as listed in this video since you won't have enough. Always worth haveing a zip code/age/gender audience, bundled interests, and the lookalikes mentioned above. For most businesses, the entire city is not who you'd focus on. There are certain areas their clients are most heavily focused, target them first.
If your product is a general product that everyone can use (like mobile case or like food) i would not be even too worry about detailed interest targeting. this can apply also for the big cities. then you gather the data and see who watched your video ad more than a certain percentages and re-target them. But in smaller city i would target everyone if the product is a general product and then re-target the audience who showed interest in your product following it up later on with LAL when there is enough data.
However if the city is again small and your product is only for a specific group, then i would try interest targeting first to see how it goes but if the potential reach is too small for a certain interest targeting, then you need to take a management decision to do it or not,. Sometimes you need a very low budget if your potential reach is too small which makes it maybe interesting to go for that. On the other hand, your ad will be shown too many times to that little interest audience if you give a high budget which can be good but also bad. If you decide to not go for interest targetings due to very little potential reach, then i would filter at least on gender and age which are the basics to reduce the ads cost by not showing to non-interested people. then you can start re-targeting once data is back and show it only to the people who had interaction with your ad.
Is it necessary to exclude custom audiences when we target Lookalike audiences? I thought that I can only use the exclusion when using broad targeting since the lookalike audience only include cold audiences. what is your thogughts?
Alternatively, when using lookalike audiences I think we can only exclude purchases, correct?
I wonder why did you choose Campaign Objective : Conversion instead of Reach when doing cold targeting
Is there a follow-up after this setup? Such as what data to analyze post-ads launch? What's the next strategy when it comes to retargeting? I would appreciate any replies that I have.
I have a video on the channel about customizing columns to help review the data but I'm actually launching this topic on my channel in the next week, so make sure you subscribe to get it!
Great content and great video quality. I wish you would do a video on how you create these videos, or you can just PM me your video editors name LOL
Love from Bangladessh
Why do you prefer cbo vs abo on testing adsets?
Maximizes efficiency. If we gave each ad set the same budget, we'd waste more on the non-performing ad sets. This is why we set the minimum ad set budget, to give them all the same opportunity but then let facebook decide based on results which ad sets get more budget. Less work for you during the testing phase and also less waste.
Thank you Allie. I am new here and I have a question. My target audience is in Qatar and when I split the 2 age groups, the 41-60 falls below 30K potential reach 😅… How can this impact the results of my experiment?
Your ad won’t deliver, you have extremely narrow target audiences. Try to make it a bit broader.
@@asmaaeziz1341 Hi Asmaa.. The audience in Qatar is a bit different than everywhere else.
The total available market for Arabic Speaking Ladies in Qatar (all age groups) is around 100K. I can't go any broader than that!
Nice video ❤️❤️❤️
hello i have gotta question if u could answer, lets suppose there are 3 academic related pages (e.g. dentistry) in facebook
1. x (10k followers)
2. y (9k followers)
3. z (8k followers)
and i come up with similar but new academic course website and now working on target audience thing on f.b for my website marketing/traffic, the question is that is there any option to enlist or select audiences that other 3 academic f.b pages already have (audiences who follow their pages)? like can i paste link of their pages somewhere and f.b can target those audiences ? plz do reply
wow...
Hi @AllieBloyd noticed on your screen that when you started creating the campaign you named it "Level 1 -Test conversions then later when you duplicated the first at set the campaign name changed" Level 2-Test conversion" however it's one CBO campaign, so how is there a level 1 and 2? Was this the same campaign ? I was following step by step but got completely lost once I noticed this.
@valerysd27 I have the same remark, plus @AllieBloyd could you please let us know if we use the same ad for all ad sets or different ads for each ad set ?
Do you need to set up UTM tracking for each ad? Can we determine the winning ad or ad set without it?
My understanding is... Yes, but since all of the privacy changes, even UTM tracking can be limited. Have you tried running split tests using this method > ua-cam.com/video/o0TFvoEkvyM/v-deo.html ? -Mitch
@@SocialMediaExaminer I will look into that. What happens if we don’t set up UTM tracking?
I would always use UTM.
Super Great Love U
What if I don't have a paid website that you use to be for conversion? Do you have any idea just in case how to run an ad if im only using a free webpage or websites like Wix, Weebly, or go daddy? Thank you
I would suggest getting your own site. You don't have to spend thousands on it. If you're serious about growing your business or investing in ads, you should be willing to have your own assets, as most free things don't give you all the tools you need to properly track and you'll end up having to switch lately.
love u this chenel..tnx so valuable content
Things always seem to change as soon as we get the hang of something haha
They totally do!
Allie bloyd is my fave
Thanks Mark! :)
OMG You are life savior :)
Glad you liked it!
Do we need phone number to create a lookalike audience or email+ name and surname are enough?
You can do it with email and name, but the more data the better
the idea is good but will it get more overlapping where the ad spending will be more spent to that 0 to 1% because in every level the same set of audience will be there .. right
Someone is only present in any audience once, even if they would be present in several different pieces of it. If you do a grouped interest targeting, the same people will have several interest, but they're not added to the audience several times. Just those that were not previously in the audience will be added.
Can u plz make a video about suggest best App for Shopify
I would check out Highlevel, they are moving shopify sites over soon and it has full functionality. If you want to try it out I can send you a link that comes with 3 ecom campaigns with it!
@@AllieBloyd ok , send
How should I know the interests of my potential audiences?
You need to do audience research! You want to really understand the people you're marketing to. What brands to they buy? What are their other interests not related to your product or service? Use surveys of your audience, talk to people, or do some digging in forums or web searches.
Hai.. I want to know how to make it if you has 0 customer list cause I’m totally a newbies 😁 & I doesnt has website
Great video. On the super lookalike, would you not be saturating the audience because 0-1 would exist in the 0-2 0-3 0-4 groups as well? Thank you
I had the same thought. What is the purpose of layering the 0-1, 0-2, etc vs just creating a lookalike that is 0-5 from the get go? Why the need to create the layers?
It’s a preference. Some like to make 0-1, 1-2, 2-3, etc. vs making 1%, 2%, 3%, etc. I personally prefer the second, but they are effectively the same when layered.
It's not adding the same people multiple times. If they're in the audience, it's adding new people from the other LALs, not replicating the same person multiple times in the audience. The same person is virtually never in the same audience more than once, as they know whos profile it's associated with. Keep an eye on frequency, but that can increase no matter what audience you're using unless you're using exclusions (you should be)
What if we only have a $50-100 daily budget? Should we lower the amount of ad sets to 3-4?
Yes, you'll need to reduce what you're testing if your budget is limited. It will take a bit longer to get to the best audiences, but you can test 2 at a time until you find the right ones. I highly encourage everyone to have a set testing budget outside of what their normal spend would be to go through this process and get to the best ads and audiences faster so that your monthly budget will produce the best results instead of forcing you into a long term testing strategy.
how does this work if you dont have customers yet and very few people on your social media
Doesn't overlap the SUPER LLA?
No, people are only in any given audience once.
@@AllieBloyd i see, thanks ❤️
Hi there! How can we target audience of some diseases like Diabetes, Joint-Pain, Haemorrhoids etc for selling ayurvedic treatments 🎯 . What should be our target audiences. Pls suggest
You can’t. It’s against policy. Beat you can do is target interests that would overlay.
You would need to know the demo, consider the first hand data questions mentioned in the video, look at age, gender, and other interests that might indicate people who have these issues. Use content to segment the audience (preferably videos with video views objective) to determine who's interested in solutions for these issues. They go into a custom audience and then send them direct offer knowing they've engaged, meaning they clearly have a reason to care. Build LALs off of those audiences or get a customer list/ purchase a list of people who have these conditions and use the Customer List Custom Audience then convert to LAL.
@@BrbTorres You can, see my response for the strategy behind it.
Do lookalike audiences still work with the new ios update? And traffic ad audiences? Because none of my lookalike audiences work anymore
Yes they do. The effectiveness of the lookalike is only as good as the data that is being used to create it. The better the data, and the more firsthand data facebook would have on that, the more effective they will be. Do you mean Traffic objectives or lookalikes off your website traffic? If your traffic from before IOS wasn't your ideal audience the lookalike won't be very good, so just use your BEST data on the right types of people who will BUY. Hope it helps!
It's great video but it's also little bit expensive
You can adjust your budget, but ultimately testing budget is the single most important thing you can spend on, otherwise you'll waste a lot more later.
Thanks for the vid. Your super lookalike is the same as your 0-4%, isn't it?
Why would you go with CBO on your test phase? I would test each audience with ABO and then when I see winning audiences, I would put those winners in a CBO.
Because your dollars will be spent more efficiently. That's why we set a minimum budget to give them all an even opportunity, but you don't want to waste money on those that aren't performing.
What if don't have customer list initially? 💯
Use the web traffic or next most qualified audience. We discuss it in the video if you want to give it another watch!
Hi Allie, I really appreciate your quality content! I was wondering how 0-4% LLA is any different from the LLA stack (0-1/0-2/0-3/0-4). Seems as though 0-4% would be inclusive of all the other LLA's in terms of demographics & reach. Lastly, for the testing approach you proposed, at what point would you be confident in selecting your best audiences? Would it be in terms of a particular # of optimization events, ad spend, # of days. Would you consider FB's A/B testing tool for this analysis? Sorry for so many questions haha.
I know you asked Allie but thought I could help until she replies :)
1. Allie mentions in a different comment the following about the overlaps: "Grouping them together doesn't mean you're going to hit the same people over and over. You keep track of that with your frequency. It's adding new people that were likely missed but potentially relevant from a simple 1% LAL"
Personally, I'd add that you can keep track of your overlap through the Audinces tool and analyse the overlap by selecting different audiences.
2. For testing - if you haven;t got a purchase always look lower down the funnel ATC's, IC's, API's, VC's etc. If none then look at CPC and CTR's and find the best. I personally wouldn't start with a $500 budget but a small $5/£5 per ad set budget and a 3 day test to find the best ad set. This period is simply a test and you can determine a lot from the huge amount of data that you receive (such as CPC, CTR etc). From that you can pick the winner and scale it.
It all depends on your budget anyway but a small test followed by choosing the winners then scaling and always leaving more budget aside for more scaling is what I find works best.
3. Facebook's A/B test is good but lacks flexibility. I personally always do manual A/B tests but there is nothing particularly wrong about the FB A/B test.
Hope that helps! 😊
@@artificialelijah Thanks for taking the time Elijah! :)
@@Littlemanto No worries :) Good luck with your campaigns!
The testing shows that combining them works better than doing a 0-4%. You'd select the best options after waiting at LEAST a week and then choosing those that have the lowest cost per conversion. I don't like using the A/B testing tool, the way this campaign is structured gives you a better quality A/B test with more data for you to look at.
@@AllieBloyd Thank you, Allie! I really appreciate your insight on that. Also, I really appreciate your content :) Hope you have a great week.
The 500$ would split between all ad sets even if they all say "500$ budget" on ads manager page?
It won't charge $500 x 8?
Yes, split between all ad sets, but with a required minimum per ad set (shown in the video). This means all ad sets have equal opportunity to perform and the additional budget will go to the best audiences. It maximizes your results during testing as you'll find which audiences are not performing as compared to the rest with the same minimum budget, but then don't have to worry about a ton of extra being spent on the non performing ad sets.
Looks nice but the budget she gave is a question mark! especially with ios. Not sure if that is right thing to do. I would go with budget of 20-40 dollars per adset. Daily budget of 169-240 usd. Conversion campaigns are the most expensive campaigns. Also she didn't show which placements she selected, if you go for automatic it will decrease the costs but if you go for story, fees and explorer the those are very expensive as well. I like the whole idea but just not too sure about the budget of 500 dollars per day for 8 campaigns and for cold targeting.
Also not too sure about the way how she set up the LAL, because 0-1 and 0-2 etc.. then it is a kind of repitation. i would go for 0-1 , 1-2 etc. At the end she put all 4 LAL's into one custome audience which again i am not sure if that is right as you cannot know which one will be the winner if you get sales from. Is it coming from 0-1 or is it coming from 0-2 etc ? However, if you just do this to get traffic so that you can re-target later, then maybe something i would consider.
Again, maybe i am wrong, if anyone has a good idea, lets discuss this to brainstorm. We can learn from each other. Much appreciated. Thanks
Placements are best as automatic. FB will optimize for the highest converting objectives. At 20-40. per day, you may be setting the budget too low to actually acquire conversions, depending on what you're selling. If you have previous data where it shows you're always under the $40 per conversion mark, that can work, but in testing, we don't want to limit the budget much as it can hinder results. You'll start seeing your cost per conversion and then can adjust the budget accordingly. It's not $500 per ad set, it's $500 for the campaign, with a minimum of $25 per day per ad set.
@@AllieBloyd Facebook has currently issues and literally cannot do the job correctly due to ios update. All reporting is wrong and also pixel and API are not working both well. Data which is given is either double reporting or not even reporting at all.
This means that giving a very high budget like $500 per day (even for one campaign included 8 ad sets) is something too risky as you are not going to receive the half of the data anyway. Also all ads will jump into the learning phase right after running the ads if your pixel has no data at all. Waste of money. However maybe it might work if you mix Google Tag Manager, but relying on pixel or API only and then spending $500 per day is too risky and actually even wrong (unless you are big manufacturer and have loads of budgets and you don't care if you miss that money). Currently conversion campaign is a risky method if your pixel is brand new. Too costly!
In this situation, i would turn back to basics and do not start the testing phase with conversion campaigns if your pixel has no data at all. Instead, setting of Google Tag Manager first and then start doing ''Video thru'' campaigns for one or two months which is the cheapest campaign, and then once data gathered, you can analyse further and start conversion campaign with a low budget, (no more than 20-40 per ad set. ) .
OR
if you really want to start with conversion campaign with a brand new pixel (which i wouldn't do currently), then i would start running conversion campaigns in the testing phase with the low budget ) no more than $20 -$40 max and let it be running for 2 weeks while using Google Tag Manager together with pixel and API. I wouldn't even think about conversion campaign without GTM as Facebook literally cannot do the job currently. It would be waste of money.
Anyway, I would start with video thru campaigns currently because it is more trustable, you get your brand awareness very cheap and then gradually going to the conversion campaigns.
Also there are more other question marks in the strategy shown in this video which i am not sure if that is the right thing to do. like the way how LAL was done etc as explained in the first comment.
@@mania7927 With the tools we're using, we have accurate reporting. Anyone can find accurate reporting with UTM parameters, 3rd party tracking tools combined with CAPI and manual verification. We've got to work with the tools we're given. You can take the information shared and customize it to fit your unique situation or preferences, whatever works for you!
@@AllieBloyd Thanks. No tracking tools have been shown in this video. Therefore the strategies you mentioned in this video will still be a big question mark which needs a proper thinking as it is misleading people losing lots of money. And if you have third party tracking tools which are accurate, then you do not need to make it this expensive with the ads spent showing in this video because tracking will do the job accurately and thus you don't need to spend $500 in a day just for the testing phase. Instead you can go with a lower budget as you will be more effective because you use a tracking tools which are giving more accurate data. However still the Learning Phase will not allow you to do the job correctly anyway even with good tracking tools. Therefore , it wouldn't be a good strategy to start with a conversion campaign which are the most expensive campaigns during testing phase anymore. I did work before ios but not anymore after ios as the costs will be skyrocketing and Facebook is literally knocked out by Apple and still can not do the job correctly as all reporting is literally wrong and also FB cannot even show the ads correctly to the audiences due to ios users has opted out. However, if you are a big company with a lot of ads budget, then it might be good to start with a conversion campaign immediately. Also the LAL strategy showing in this video is concerning as mentioned in previous comment as it hasn't a proper differentiation between LAL's. The LAL's are mixed up together and it is hard to find the winner LAL with this strategy.
How i can test the interests after facebook team disable audience insights?
You would use the strategy above. Interests were not removed, just the insights tab. You can continue to test cold interests in audiences the same way you did before.
@@AllieBloyd Thanks for your answer. The strategy you explain is great but sometimes when I choose a category the pages that appear in that category are not exactly what I am looking for. With the previous audience insights I could see which facebook pages really corresponded to each interest, I need an alternative for that.
@@sebasborrero You don't need to rely on pages that your audience likes, you need to know them well enough to know their interests on and off platform. You can use interest, LAL, demographics to create effective audiences that don't focus on specific pages, but you can also use the data you had from AI before to do your testing to see if they are still effective.
@@AllieBloyd In the case of new brands that do not have a history of interests and taking into account that cold traffic is essential, how can I make sure that certain specific interests are what I am looking for if I segment them to cities, ages or genders? I understand that I should not depend on these interests only, but what alternative do I have to simulate what audience insights did before by showing me the pages that corresponded to a filtered interest? Thank´s again Allie.
@@sebasborrero Depends on who your audience is, but you have to know your customer avatar as deeply as possible no matter your business or how old it is. Do your research on similar types of businesses, poll people, dive in to data. There are different options for B2B and B2C so there isn't a one size fits all but the data is out there. Feel free to tell me what you do or sell and I'll give you more personalized suggestions!
This was the awesome video but can you please show a strategy like this for $20 a day budget at the beginning
The targeting strategies are the same, but your testing strategy will not be. You simply have very little opportunity to test on $20 a day. I'd suggest you have a set testing budget and then once you find the winners, you can drop down the budget, as long as $20 a day will acquire at least one lead or sale. A budget too low will hurt you getting any results at all, so you end up wasting more than you have to. You'd do better by focusing on testing as a top priority and then optimizing based on the results before setting a budget, so you can be sure it's actually appropriate for your business. There are strategies you can use for a budget like this but they'll primarily be focused on retargeting or gated content offers.
@@AllieBloyd thanks for the information
@@AllieBloyd is the benchmark the budget of minimum web visits for example to test conversion? Like aiming for for 500 visits for each group?
@@ahmedalzomor8404 I would focus on your highest priority event, such as purchase or schedule. Before you do this, you’ll want to have your pixel properly installed (video on this coming soon), have your domain verification and aggregated events set up (video also coming soon) and use UTM parameters to make sure your tracking is accurate. Then base it off of how many sales or schedules it has! If this is a content focused campaign it would be based on lowest cost per view, cost per click, click through rate. Hope that helps!
this is just so basic! But I hope it really helped someone! :)
Not basic for many, but helpful for all :)
Why wouldn’t the new lookalike audiences be 0-1 and 1-2 and 2-3? If they all start at 0 don’t they overlap?
They don't overlap. One person can only be in an audience once. It's only adding the new people.
0-1% + 0-2% + 0-3% +0-4= 0-4%
So why don't directly use 0-4% ?
Kindly answer
Please reply
Because we don't want 0-4% in the single audience, we want them broken up as they are different people in each. The layered effect gives you better results than the 0-4. This is clearly something about the algorithm that we don't fully explain but it's been tested and the super works better than 0-4.
what's the point of the super lookalike audiences? you didn't explain. Why not just have one 0-5% instead of doing 0-1, 0-2, etc and then combining?
There isn't a big technical explanation behind it, just based on real-world testing and finding what works.
What I don't quite get is why are you splitting up the age groups? I get you will see which one buys more, but at the end of the day if one is a better return than the other you're not going to now exclude all of the under 40 people because they didn't convert as much. Seems like we should only care about is how our custom audience from our own list can performs vs the Facebook interest targeting audience.
If one age group buys at a much lower cost per conversion or with a much higher average sale, yes, we would just run ads to that group as there are millions of people in it and you want to maximize your ad spend. It's not to say you'd never target the other group, but you should focus whatever ad spend you have on those that convert more easily or are worth more per conversion. Without testing, you'll never really know if you're blowing your budget on an audience that is harder to convert.
You only Chose 4 AUDIENCES, I don't understand where the look alike audiences went... PLEASE HELP!
We have 4 audiences with interest/demo. 4 Audiences with LAL - Customer List (or most qualified) 1%, Super LAL - Second Most Qualified List - 1%, Super LAL. 8 Total Audiences.
How do I target local people who need computer repair? Computer repair can be anyone....
I’d say Google ads are better for you. You’d be able to target keywords for people actively searching for computer repairs.
You'd use the 3 level ad strategy (I have a video on the SME channel called local ad strategy that explains this). Check it out and let me know if you have questions!
1 My goal is to sell online English lessons to parents with kids.
why is the demographic of Parents with kids 5 y.o - 12 y.o is so small audience? ( less than 100- 200.000) in many large population countries?
is it because there are really that few parents with kids, or is it because Facebook doesn't recognize the rest as parents with kids of such age?
If I go with a Parenting interest, the audience is on the contrary - too large - 40+ million.
They may not all be parents, right? So Facebook will target those 200k with kids + 39million of those who don't have kids, but simply expressed their interest in parenting-related content but not necessarily have kids?
No offense but how Is this cold targeting when its clearly LLA's ?
Thank you. But to be honest a bit disappointed.
On the one hand, yes its a viable strategy.
But on the other hand: This is not really an alternative to audience insights. You could test dozens of different interests / behaviors, as well as LAL with this strategy. And it could take you very long time to get positive results.
I'm sorry you felt that way, but audience insights is never a replacement for actually knowing your audience and testing audiences. Audience insights never gave direct audiences you should be testing, and now it's even more important to simply know your audience and track what's happening on the sales side to determine your ages, genders, geographic locations and interests. This isn't meant to be an alternative to audience insights, but a strategy that will allow you to find new cold traffic audiences that work quickly due to the lack of availability of AI. It doesn't have to take a long time to get positive results. We've used this strategy on brand new businesses with little to no pixel or customer data and started becoming ROI positive in 2-3 months.
Without audience insights (which I never found more valuable than actually testing the audiences) you simply have to test more than you may have previously done. If you test a lot up front as this video shows, you'll get to the best results much faster, which is why this can be so beneficial.
ther is a one problem her;...IS OVERLEAP AUDIENCES...I PREFER TO TESTED WITHE ABO and not CBO
The audiences arent technically overlapping. ABO testing is fine but for this strategy and this number of ad sets, you'll be way better off and waste much less with CBO. But audiences sizes must be comparable.
Who else gets dizzy from the staccato of graphics? The content is helpful, but the way it´s cut/animated is really disturbing.