How To Retarget With Facebook Ads - Full Custom Audience Tutorial

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  • Опубліковано 29 вер 2024

КОМЕНТАРІ • 302

  • @LenardPitts
    @LenardPitts Рік тому +3

    You putting this up for free is actually clutch - praise to you

    • @BenHeath
      @BenHeath  Рік тому

      Thank you very much :)

  • @कयालवशिष्ठ

    Everything is clear. Brief and clear. No water. Thank you)

  • @superlifenaija2903
    @superlifenaija2903 Рік тому +1

    Wow.. haven’t watched the video yet but I trust Ben doesn’t disappoint.
    Love from Nigeria 🇳🇬

    • @BenHeath
      @BenHeath  Рік тому +1

      Very nice of to say :)

  • @FrancisPerkins-xe1oj
    @FrancisPerkins-xe1oj Рік тому

    A good lecture that will benefit all who have followed this excellent explanation.

  • @PeterShepherd-fl7lx
    @PeterShepherd-fl7lx 11 місяців тому

    Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

  • @עדןביבס
    @עדןביבס Рік тому

    One of the best videos I've ever seen on marketing!
    Thank you Ben!!

    • @BenHeath
      @BenHeath  Рік тому

      Thanks for the kind words

  • @Haych.H
    @Haych.H 8 місяців тому +16

    This has to be the best retargeting tutorial out there on UA-cam. Thank you Ben!!

  • @M0J0R1S3R
    @M0J0R1S3R Рік тому

    Thanks, very helpful!

  • @1dhee1
    @1dhee1 Рік тому +1

    First! 🥳

  • @fraser_premium
    @fraser_premium Рік тому

    Ben. Great video. Is it best to wait a couple of days once you have created these audience so they can populate ? and then use them in your retargeting ads. Or can you use them right away. apologies if this has been asked.

  • @kenno1572
    @kenno1572 11 місяців тому

    How about retargeting with catalogs where FB shows eac huser the exact same products that they previously visited or added to cart, but did not buy.

  • @DanielTyson1
    @DanielTyson1 Рік тому

    With retargeting do you have to come up with new creatives for these ‘warm’ prospects or does this process use ads already published??

  • @AntonioRagusa70
    @AntonioRagusa70 Рік тому

    Thank you for your always valuable content. Just a question: for FB engagement, do you recommend 365 days or other shorter time frames? Thank you!

    • @BenHeath
      @BenHeath  Рік тому +1

      You are very welcome- I’d go with 365

    • @AntonioRagusa70
      @AntonioRagusa70 Рік тому

      @@BenHeath great, thanks a lot, Ben. Again, congratulations.

  • @darrelltippett2527
    @darrelltippett2527 Рік тому

    Awesome content Ben, I'm new to running Fb ads do you have to pay for them upfront or do you pay for them every 30 days as I know google ads gives you that 30 day window before payment?

    • @BenHeath
      @BenHeath  Рік тому

      Thanks :)
      It varies depending on where you are. Some countries have to pay upfront, others can pay after the fact.

    • @darrelltippett2527
      @darrelltippett2527 Рік тому

      @@BenHeath I live in NC as it relates to the fb ad paying upfront or not question.

  • @fotodino3358
    @fotodino3358 11 місяців тому

    i would like to retarget video viewers. is there any chance to see how many of the retargetted people converted?

    • @BenHeath
      @BenHeath  11 місяців тому

      If you have the right tracking set up then yes :)

  • @stroyboy1
    @stroyboy1 2 місяці тому +4

    I don't think this video could have been anymore helpful, thank you!!

    • @BenHeath
      @BenHeath  2 місяці тому

      Happy to help :)

    • @vinmeenschool3205
      @vinmeenschool3205 Місяць тому

      Awesome Video.... It really helps with retargeting ..keep up the good work Ben

  • @JR-mn4ld
    @JR-mn4ld Рік тому +3

    Shopping + Advantage campaigns are in all in one campaign type that includes retargeting. Should I still set up a separate retargeting campaign?

  • @yungsmoke504
    @yungsmoke504 Рік тому +3

    Would you generally recommend using the same creative and copy when retargeting or new visuals/headlines etc? If so, how many variations should you test? Thank You 🙏

  • @AnthonyTumiwa
    @AnthonyTumiwa 8 місяців тому

    hi Ben, facebook ads now cannot use UID for CA anymore, instead they require facebook mobile app user id. Do you know how to find that type of id of any fb user?

  • @sohyude1124
    @sohyude1124 4 дні тому

    Ben i would like to ask when the client had three or more campaign eg : awarness , engagement , sales with different objectives then i should retarget each campaign i created or only one retargeting campaign out of the three campaign that i mention above.

  • @abridetobe.daretobediffere2831
    @abridetobe.daretobediffere2831 Місяць тому

    Hi at 27.12 mark I can't find the deselect custom audience button on my adds..Great video looking forward to working with you in the future

  • @seanybyne1982
    @seanybyne1982 5 місяців тому

    Great job on the video Ben! Quick Q... when it comes to using a custom audience to target specific business owners. Lets say I have a list of 10k business owners in a niche I want to target as I know they are my ICP. I use - First Name, Last Name & Email ID. What does that email ID need to be? Can it be their business email? Or does it have to be their personal email? (most likely the one they used to sign up to FB in the first place.)
    This would be super helpful to know as I want to make sure my ads are running to my ICP as business owners. Thanks ;)

  • @SanderBeijnon.
    @SanderBeijnon. Рік тому +2

    Hi Ben!
    Thank you for delivering this value!
    I have a question regarding the retargeting campaign.
    When I have my campaign setup and added my retargeting audiences, the ads manager tells me that my ad will likely get 0 conversions and tells me to broaden my audience.
    I know that my audience doesn't contain tens of thousands of people but it sure does contain a couple thousand.
    What do you recommend me to do?
    Thanks in advance!

    • @BenHeath
      @BenHeath  Рік тому

      You are very welcome. I'd completely ignore that message, it pops up all the time and doesn't mean anything. Go for it and best of luck!

  • @DivanodosSantos
    @DivanodosSantos Місяць тому

    Thanks for the value Ben! I've got two questions though.
    Should I keep the daily budget the same as I do in regular campaigns? And can I put the retargeting and lookalike target audience in the same campaign or rather in apart campaigns?

  • @bradprentice
    @bradprentice 8 місяців тому

    Hi Ben, Beautifully explained! How would you recommend retargeting from a specific ad source, like display ad or a QR code scan. Just retargeting those who scanned the QR code but, go to the same page? BIG TY, Brad

  • @yagzlale8591
    @yagzlale8591 7 місяців тому

    Hi Ben,
    Thank you very much for this video. Some tutors are saying that websites and custom lists aren't as efficient as before due to iOS 14 updates, and they suggest that retargeting campaigns may not be worth running. What do you think about that? Are they still efficient? Thanks in advance.

  • @benamor8685
    @benamor8685 9 місяців тому

    Hello, i heard that excluding (Drop Shipper + aliexpress) can benefit the conversion ? can i know the pros and cons plz ? does it cost more to exclude ? Thanks

  • @melvintan7427
    @melvintan7427 7 місяців тому

    Hi Ben, is it really required to create a video viewers custom audience for the retargeting campaign since you have already included FB and IG engagers in that campaign? I am under the impression that audiences who have viewed a video are already considered FB or IG engagers.

  • @joescalia5456
    @joescalia5456 Рік тому

    How many email subscribers do you need for a solid lookalike audience? I only have about 5000 people.

  • @RayansCompilation
    @RayansCompilation Місяць тому +1

    What an explanation, Thanks a lot!

  • @skylerrogers719
    @skylerrogers719 Рік тому

    Do you know how to use Market place retargeting ? They won't allow business pages to use market place anymore.

  • @simabyaqub9271
    @simabyaqub9271 Рік тому

    Why custom audience option is not available in the Facebook marketplace boost listing? Any solution for this

  • @BonnieBishop-mj2bl
    @BonnieBishop-mj2bl Рік тому

    Hello. I don't have time to track campaigns. What should I do?

  • @sayalipathak1172
    @sayalipathak1172 2 місяці тому

    Thank you...at the end of video, you cleared by biggest doubt

  • @modinulislamkhan7870
    @modinulislamkhan7870 3 місяці тому

    Can you make a video on How I can retarget my Awareness campaign audience to my sales campaign?

  • @ClientHunters
    @ClientHunters Рік тому

    Thank you for your great information. I have a question, what is the correct method or format for creating an audience in the list of customers, adding a large group of Instagram usernames, I only know their username, and I need to target these people, and they do not follow me

  • @Fanboy1996
    @Fanboy1996 Рік тому +1

    Hi Ben,
    How soon does the ads start showing results? It’s been 2 days since i started running my facebook ads.

  • @amirmehrabiMoghadam
    @amirmehrabiMoghadam 8 місяців тому

    Thanks for grate video. How we can retarget for housing category ?

  • @WilliamHughes-nl7mp
    @WilliamHughes-nl7mp Рік тому

    I have different products that need to target different audiences. Can I do this within the same campaign?

  • @chefgoyar_d
    @chefgoyar_d 4 місяці тому

    would we just duplicate the same ad creatives and use them for the retargetting ad set? or new ad creatives

  • @vladvitel9190
    @vladvitel9190 Рік тому +1

    Has it ever occured to any of you guys that after your ads are launched and are "Active", they go back in the "Learning phase"?

  • @harishgupta8586
    @harishgupta8586 Рік тому +1

    Can you make one video on app marketing through Facebook

  • @mickbox337
    @mickbox337 6 місяців тому

    That wiggle effect your editor does on the zoomed in shots has to go. It sucks haha

  • @Manuelamanina0139
    @Manuelamanina0139 Рік тому

    Hey ben when you use all custume audience toghther Can you track them individually ?

    • @BenHeath
      @BenHeath  Рік тому

      No you can't but you don't need to know. You know that they will perform better than cold audiences and therefore it makes sense to target them all.

  • @akrekkalathil
    @akrekkalathil 13 днів тому

    I got the perfect tutorial on what I am searching for so long. One of the best video about meta ads. Thank you so much for expalaining each point. Love from India

  • @gosolarpowerconsultants2546
    @gosolarpowerconsultants2546 8 місяців тому

    On Lookalike targeting what about if I want to target a specify City? Let’s say USA and I want to target only FL, should I use as location Fl?

    • @BenHeath
      @BenHeath  8 місяців тому

      Yes you can create the lookalike audience more broadly and then narrow down that targeting at the ad set level.

  • @tammyh.bridges9194
    @tammyh.bridges9194 8 місяців тому

    Your videos are great but the sound effects are a bit putting off.

  • @MarkGriffin-bq8yd
    @MarkGriffin-bq8yd Рік тому

    And can you answer, do you arrange individual classes?

  • @prashantsharma1370
    @prashantsharma1370 Рік тому

    Hello Sir, Your course facebook ads insider. If I purchase 8 month payment of $97, then I'll get full course access or I'll get few parts of your course🙏🙏🙏

    • @BenHeath
      @BenHeath  Рік тому

      Whether you use the payment plan or pay upfront in full, you get access to everything at the same time :)

  • @amedicalhealth
    @amedicalhealth 4 місяці тому

    My website doesn't have cookies policy. In this case can I retarget website visitors through meta ads?

    • @shawjrmartin8427
      @shawjrmartin8427 3 місяці тому

      I did all the necessary requirement nothing seems to get it done SmartEthics helped me out with my business site he can help you
      SmartEthics got 23k follow acct

  • @michelbron3200
    @michelbron3200 Рік тому

    Hi Ben, great video, I just subscribed. I am a real estate agent in Los Angeles. Maybe at some point I'll be able to engage your services, that would be nice...Meanwhile, question for you: When you setup a retargetting ad campaing, do you have the option setting up more than one ad creative such as maybe 3 different ads creatives that will appear at set intervals to mix it up a bit for the audience? Maybe you aleady have a video that explains that? Thank you in advance for your reply.

    • @BenHeath
      @BenHeath  Рік тому +1

      Thanks a lot.
      Yes we will often use different ads in a retargeting campaign, as we would in a cold campaign. I've got a video coming out soon on campaign structure that will provide more info on that.

  • @TheEquityTraderX
    @TheEquityTraderX Рік тому +2

    Ben, once again, you are the greatest. Thank you for all the knowledge. My company thrives because of you!

    • @BenHeath
      @BenHeath  Рік тому

      Happy to help! Thanks for letting me know :)

  • @Zainora-c7t
    @Zainora-c7t 6 місяців тому

    Can I use custom web visitors within 10 days only instead of 180 days? Still good ?

    • @BenHeath
      @BenHeath  6 місяців тому +1

      Yes you can but I’d usually recommend using a longer time period

  • @joebaker9222
    @joebaker9222 Рік тому

    Hey Ben! I've run Video View campaigns, and can see that I've achieved 3" Video Views in Ads Manager - when I go ahead & try to build a 3" video view retargeting audience from these views, the video ads have no where close to the # of views registered on Ads Manager. Is there a reason why the views in Ads Manager aren't qualifying for retargeting?

    • @joebaker9222
      @joebaker9222 Рік тому

      I just watched the Video View segment of this video! do you think this is the bug you've mentioned? It's a pretty persistent bug, if so!

  • @danicajoygutierrez9917
    @danicajoygutierrez9917 Рік тому

    what best ad set up for clothing niche?

  • @justinstenstromofficial
    @justinstenstromofficial 8 місяців тому

    I've had a retargeting ad set up for about a week and a half using a custom audience of people who've gone to my checkout page url in the Last 30 days. There's about 50 people per day landing on this page (so about 500 visitors or so) and yet the ad has not been shown once to anyone. No ad spend, zero impressions. Any idea what's wrong?

    • @BenHeath
      @BenHeath  8 місяців тому

      Are you sure you've got your retargeting criteria set up correctly? There aren't any other restrictions in place such as other detailed targeting options?

    • @justinstenstromofficial
      @justinstenstromofficial 8 місяців тому

      Yeah it's set up right, I think it's most likely the audience size isn't big enough though. I just realized Clickfunnels changed the url like 4 or 5 days ago on me. I was using an old url (the one I'm using now most likely only has about 100 unique visitors). Is there a minimum audience size you think for delivery?@@BenHeath

  • @boicom7
    @boicom7 8 місяців тому

    Hi. Nice content you got. I'm wondering how to target people who have visited a specific or competitor's website and the site may not have the meta pixel installed?

    • @BenHeath
      @BenHeath  8 місяців тому +1

      You won't be able to retarget those people I'm afraid. You can only do so based on your own Pixel.

  • @charlescastorena9406
    @charlescastorena9406 Рік тому +1

    Thoughts on using the advantage + shopping campaign for retargeting?

  • @DavidPark-q7b
    @DavidPark-q7b Рік тому

    Should my retargeting campaign include all of the Custom Audiences at the Ad Set level? The same structure you suggested in the LAL audience video.

    • @BenHeath
      @BenHeath  Рік тому +1

      Yes I would usually bundle all retargeting audiences into one ad set.

  • @toribiomoreyra290
    @toribiomoreyra290 Рік тому

    Can you use 2 custom audiences in the same campaign? Lets say im running a instaform campaign, and I want to target those, but I also have alot of website visitors coming in from other platforms line google. Can I use a instaform + a website visit audience in the same campaign? Should I create 2 campaigns one for each custom audience?

    • @BenHeath
      @BenHeath  Рік тому

      Yes that's fine. We do that often.

  • @GENERATIONALHEALTHLLC
    @GENERATIONALHEALTHLLC 5 місяців тому

    how to create Website Purchases custom audience?!?

    • @BenHeath
      @BenHeath  5 місяців тому

      I show that in this video.

  • @karanbhaskar1873
    @karanbhaskar1873 18 днів тому

    why do you shake your video screen when you show something on screen, it make me dizzy.

    • @BenHeath
      @BenHeath  18 днів тому

      Yes I agree, we've taken that out of all videos within the past 18 months or so but some of the older ones still have it as we can't edit those I'm afraid.

  • @fotodino3358
    @fotodino3358 11 місяців тому

    are you sure that only the bunch of people gonna be retargettng which are in the custom audience? whats your favorite conversion to pick up on? lead form submitters?

    • @BenHeath
      @BenHeath  11 місяців тому

      Yes, provided you set it up correctly and deselect advantage custom audience :)

  • @YannBula
    @YannBula 9 місяців тому

    where do you buy your clothes? Love the burgundy sweater

    • @BenHeath
      @BenHeath  9 місяців тому

      I believe that one is from Reiss :)

  • @ayathamed4077
    @ayathamed4077 Рік тому +1

    Can you tell us about the best structure of creating a FB campaigns I mean, should we follow one sequence like starting with awareness campaign, then page like campaign, then lead campaign... at the end the sales campaign, or there is no specific way to follow? Thank you :)

    • @BenHeath
      @BenHeath  Рік тому

      I’d check out my video on Facebook ad campaign structure :)
      You can find it searching on my channel

  • @MatthewSutton-bc5wd
    @MatthewSutton-bc5wd Рік тому +1

    Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

  • @purepassionchicago660
    @purepassionchicago660 4 місяці тому

    What about placement?.. Do we just leave that alone or make it custom?

    • @shawjrmartin8427
      @shawjrmartin8427 3 місяці тому

      Why not reach out SmartEthics to help you and enlightening you as well
      He has 23k follow acct

  • @ElianaCarter-qk6pu
    @ElianaCarter-qk6pu Рік тому

    How to exclude people who have already bought a certain product in an online store?

    • @BenHeath
      @BenHeath  Рік тому

      You can create a custom audience from those people and then exclude that at the ad set level.

  • @राजआकाश-द4ढ
    @राजआकाश-द4ढ Рік тому +1

    Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

    • @BenHeath
      @BenHeath  Рік тому

      Glad it was helpful :)

  • @unfltrdpassion
    @unfltrdpassion Рік тому

    Thinking out loud... and maybe I've been staring at Ads Manager too long but when retargeting people who engaged without our Social Media account and Website. Why wouldn't we add an additional parameter like an engaged shopper? I'm thinking just because someone landed on our page doesn't mean they were interested. Some may leave because they're not ready to buy and some because they hate the product and/or the price. Do we want to retarget them?
    Again thinking out loud, just trying to understand.
    Thanks

    • @BenHeath
      @BenHeath  Рік тому

      I understand what you are saying but just because someone is an engaged shopper doesn’t mean they will or won’t buy from your business specifically. There are lots of people that don’t shop often but are interested in what you have to offer and may well purchase. I wouldn’t want to miss out on those people.

    • @BenHeath
      @BenHeath  Рік тому

      Basically I think you are putting too much trust in Facebook there

  • @raymondsabee
    @raymondsabee Рік тому +1

    Thank you so much, this is exactly what I was looking for. Made ton of notes!
    One question: while making notes I assumed that u would have 1 campaign and for every custom audience a separate adset. To my surprise you added all the audiences to 1 adset.
    My question is, how are you able to track from what audience a conversion comes?
    Thank you so much!

    • @BenHeath
      @BenHeath  Рік тому +1

      You are very welcome and that’s a good question.
      With warm audiences I bundle them in together because we know we want to reach all the people and don’t need to test those audiences.
      With cold audiences we need that data, so split them up.

    • @raymondsabee
      @raymondsabee Рік тому

      @BenHeath thank you very much! I've filled out the contact form on your website earlier today, I'm curious if we can do something together. Current ad spend is around 40.000 euro per month at the moment. Cheers.

  • @darciayur
    @darciayur 10 місяців тому

    Aloha Ben and thank you so much for this video. Question: I live in a tourist location (Kauai) so I cant have a broad audience (and our ads are expensive but that's another story) I have several ads running for my day spa business. I just realized I may have made a mistake with a "re-targeting ad" and it might not be a re-targeting ad after all. What I did was choose locations (on the island) as well as select different criteria such as "hot FB video views within 7 days" etc, so I used a custom audiences AND location settings. Will that ONLY be shown to folks who saw the video(s) who are at those locations? Or all people in the locations AND the people who viewed the content I selected? Thanks!

  • @badduck1344
    @badduck1344 Рік тому

    Can we still do this being that 3rd party cookies will no longer be a thing?

    • @BenHeath
      @BenHeath  Рік тому

      Yes - there are lots of types of custom audiences

  • @ahmadhawamdah1809
    @ahmadhawamdah1809 10 місяців тому

    Hi Ben,
    In terms of Video Views audeinces:
    My question is when adding multiple videos to the custom audience, does the logic ressemble an OR or an AND between them?
    Meaning, if I selected 10 videos, and someone watched only 9 of them, would they still see my ad?
    If it's an OR, they will, but if it's an AND, they will not!

  • @mitchellrodrigues1456
    @mitchellrodrigues1456 6 місяців тому

    I really love the video. I do have 1 question, in my data sources, I am getting around 600-700 total events.
    Does this mean I will not be able to retarget people? What is the ideal amount of total events I should be expecting ??

    • @BenHeath
      @BenHeath  6 місяців тому

      Thanks :)
      No you can retarget that size audience. The larger the retargeting audience the better usually, but you can start small.

    • @mitchellrodrigues1456
      @mitchellrodrigues1456 6 місяців тому

      Interesting, but I get a message saying this ad set may not get any content views.
      What do?@@BenHeath

  • @terrillchristians
    @terrillchristians Рік тому

    Hi, does retargeting included people who have engaged on posted and ads?

    • @BenHeath
      @BenHeath  Рік тому +1

      It can do - it depends what retargeting audiences you create :)

  • @DannyLamastrasAdventures
    @DannyLamastrasAdventures Рік тому

    My retargeting campaigns aren't getting any impressions, and I can't figure out why. Is there a minimum amount of people that are needed in the custom audience before the ads will run?

    • @BenHeath
      @BenHeath  Рік тому +1

      Yes you need about 200. I imagine your audience is too small at this point?

    • @DannyLamastrasAdventures
      @DannyLamastrasAdventures Рік тому

      @@BenHeath Yes, it’s only about 50. Thanks for the tip.

  • @in-motion6419
    @in-motion6419 8 місяців тому

    Will this retarget people who have already downloaded our app?

    • @BenHeath
      @BenHeath  8 місяців тому

      Yes you can create a custom audience that will do that.

  • @trevormccollum
    @trevormccollum 6 місяців тому

    thank you

  • @brodiewagland
    @brodiewagland Рік тому

    Do you need to re-create the custom audiences each time you create a re-target campaign?

    • @BenHeath
      @BenHeath  Рік тому +1

      No the vast majority auto update

  • @DeysyM
    @DeysyM 11 місяців тому

    Hi I did all this uploading a list. My issue is I use a customer list, did the steps and somehow it’s yielding likes, engagement from Africa, and middle eastern countries. It makes no sense to me! Im in the US, all the zipcodes, state, country are on my csv I upload. I don’t understand what is going wrong.

  • @oscarbenn5772
    @oscarbenn5772 Рік тому

    Hey Ben thanks for the free info, I'm not able to choose all my videos when creating the 3 second Views for my videos... only a couple show on Facebook page and then when I try use the video ID it says error. Have you got any tips? Thanks Ben love your content

  • @UpliftSpac3
    @UpliftSpac3 10 місяців тому

    Questions, my facebook custom audiences were killing it and the last two months they have slowed down a lot. I tried to create new audiences and not working. What happened. What can I do?

    • @BenHeath
      @BenHeath  10 місяців тому +1

      Sounds like you may have run into ad fatigue issues. I'd try creating more ads that look different to freshen things up.

    • @UpliftSpac3
      @UpliftSpac3 10 місяців тому

      @@BenHeath I tried that and all that happened was the cost when up and engagement went down

  • @eliassaliba4138
    @eliassaliba4138 Рік тому

    Hello Ben! Amazing videos very inishgtful! Can you advise how can we create an ad and exclude current instagram followers? Since they are already followers, so no need to spend money on them as we are aiming to create an ad to increase followers! thank you so much in advance.

    • @BenHeath
      @BenHeath  Рік тому

      Thanks a lot. Sure you can create a specific custom audience out of instagram followers and then exclude that audience at the ad set level.

    • @eliassaliba4138
      @eliassaliba4138 Рік тому

      @@BenHeath Ah nice! thank you so much for the hint and the prompt reply! have a good day!!

  • @ryankorsz
    @ryankorsz Рік тому +1

    Just leaving this to support! Learned a lot from you Ben. Thanks

  • @GovindaPanda
    @GovindaPanda Рік тому

    Thanks for the video! Loved it very much!

    • @BenHeath
      @BenHeath  Рік тому

      Glad you enjoyed it :)

  • @matejajevtovic1177
    @matejajevtovic1177 8 місяців тому

    is it worth trying with this if we had between 10-15 orders in total

    • @BenHeath
      @BenHeath  8 місяців тому

      Sure, I'd start retargeting as soon as you can :)

  • @nuktral
    @nuktral Рік тому

    Hi Ben, I’ve set up a retargeting audience using all website visitors. For some reason I have 0 impressions on it and I don’t think my retargeting ads have been show to anyone… why is this?

    • @BenHeath
      @BenHeath  Рік тому

      Perhaps your retargeting audience isn’t large enough? You need about 200 people minimum

    • @nuktral
      @nuktral Рік тому

      @@BenHeath I’ve had 431 visitors so I hope it would be, but perahps you’re right - not all would have come from Facebook. One other thing, I have one meta ad with a 19% ctr and it’s only getting a tiny amount of the budget and has around 30 impressions. On the other hand, I have one with a 4.5% ctr with over a 1000 - why is it all going to this ad and what should I do?

  • @ljubisastevanovic7140
    @ljubisastevanovic7140 7 місяців тому

    Very good videos and advices. Last 4 years i am doing FB marketing for my own page. Sometimes good performance, sometimes not. Thanks for so many good vides. :) I am learning like a nerd. :D

  • @juliensow5597
    @juliensow5597 Рік тому

    Hi Ben, insane video as always! I have a problem though, once I try to create a custom audience (Website), it's asking me to create a new pixel.. I already have admin access to my client's pixel and ad account. Do you know why?

  • @RajkoHajdarovic-xw4eu
    @RajkoHajdarovic-xw4eu Рік тому

    Hello Ben. Can you please tell me if I create a Facebook campaign with object to target all (new) people across my country (Croatia) to make more webshop sales, and in the same time I want that all those people would be retarget, do I need to do something special? In your video tutorial I dont understand if I put remarketing targets into my campaign, would my ad show only people that already have some interaction on my website/facebook/instagram in the past, or also new people?

  • @jagerhq
    @jagerhq Рік тому

    Hi Ben, first of all, thank you for all you do. As far as warm audience, do I need to keep updating them? So for example if I choose “All websites visitors 180 days” do I need to update again let’s say 30 days later or does meta constantly updating those visitors automatically?

  • @EmeraldBeauty-fy8pf
    @EmeraldBeauty-fy8pf 5 місяців тому

    Thank you so much .

  • @sujoy782
    @sujoy782 Рік тому

    I have created a camping, it is running fine but the ad is not showing on facebook and instagram profile feed, why?

    • @BenHeath
      @BenHeath  Рік тому

      Have you got that deselected at the ad set level?

    • @sujoy782
      @sujoy782 Рік тому

      @@BenHeath how can i check this?

  • @sivamokkala
    @sivamokkala Рік тому

    Hello Ben,
    One doubt i have actually searched for one website on Google and i visited the website and after sometime I opened Instagram i got an ad from that website immediately. How does meta know that I visited the website?
    Is it Retargeting? Please explain me

  • @PierceShort
    @PierceShort Рік тому

    Beyond competition.

  • @isaiahalleyne1577
    @isaiahalleyne1577 2 місяці тому

    my go to for all facebook quesitons!

    • @BenHeath
      @BenHeath  2 місяці тому

      Happy to help :)

  • @saakmarketing10
    @saakmarketing10 Рік тому +1

    Great video Ben! How big of an audience would you recommend before starting a re-targeting campaign? Let's say if you are having 300-500 people visiting your landing page from your ads in past one week; would that be a reasonable audience before launching the re-targeting campaign?
    Keep up the content! Thanks for your reply in advance.

    • @xavierbrooks246
      @xavierbrooks246 Рік тому +2

      Hey man yeah it’s good enough, that’s what I did I waited a couple days to build a Retargeting audience then ran it and got a good ROAS, but if it doesn’t deliver bc it’s too low also add in another audience that could be like at least watched 25% of ur video so it makes it bigger and actually deliver . Works for me

    • @saakmarketing10
      @saakmarketing10 Рік тому

      @@xavierbrooks246 thanks for the reply!

  • @sticksinc5643
    @sticksinc5643 Рік тому

    Hi there! I am new with creating ads. I understand that there are different types of ad campaigns- traffic, conversions, retargeting. I am struggling to understand how to run those together in a way that supplements each other. Not sure if it's best to start with a traffic ad and conversions ad or conversions and retargeting or another variation. Any suggestions on how to do that and what campaigns to start with? Any video suggestions? Thank you!

  • @helinu1
    @helinu1 Рік тому

    Great video! Regards to email list upload from Klaviyo, what happens if we use a customer list from our other brand that sells related products? Would this be allowed, can FB crack the data? We have a little hard time getting the new brand off the ground so I thought of using the existing data from our other brand to build the list quicker? Would love to know your opinion on this. Thanks!