How To Use Facebook's Audience Insights Tool & Targeting To Get The Most From Your Facebook Ads
Вставка
- Опубліковано 20 жов 2024
- How To Use The Facebook Audience Insights Tool and Facebook's Targeting To Steal Your Competitors' Customers. To get my exact Facebook ads strategy that makes 6-figures per year, watch this video next - • How To Advertise On Fa...
The Audience Insights tool from Facebook may be the most powerful marketing tool available to paid traffic marketers and Facebook advertisers.
Since recording this video, Facebook has changed the 'Affinity Score' area around... I have covered this change in an update video you can find here: • Facebook Audience Insi...
After completing your research with this tool, the next step is to put all of this into a Facebook advertising campaign as shown in this video: • Advertising on Faceboo...
It doesn't matter if you are researching for insights about your facebook custom audiences or if you are searching for those insights that will dial your facebook marketing efforts in to the perfect target market, the FB audience insights tool is the go-to tool for the job!
You are able to research your biggest competitors and target their audiences directly through Facebook PPC ads. Facebook audience targeting is really what sets Facebook ads apart from every other marketing platform available, today.
You can also gain powerful insights about your audience that can help you understand more about the age, gender, location and psychographic data about your best customers.
Once you learn how to use the Facebook audience insights tool you are able to do more efficient market research, audience research, niche research and dig deep into your lists of customers and prospects to understand the insights about their demographics and psychographics.
This kind of insight about your audience allows you to more clearly identify who your best customers are and then craft specific and targeted marketing funnels and facebook ads that will help you increase conversions with your marketing efforts.
Now at this point in your learning process, you should already have your niche chosen and your customer avatar created... If you don't have those steps done, start here: • Customer Avatar Part 3...
This video goes over how to use Facebook's Audience Insights tool so you can quickly and precisely build out a list of your competitors on Facebook who have large audiences that you can display ads to.
Learning to master this tool has literally been a massive leap forward for my marketing efforts helping me get my marketing messages in front of the most targeted visitors with the highest likelihood of becoming customers.
You need to have your funnel up and running before you get to this step in the marketing process... So if you don't have your funnel going yet, start here: • What Is A Marketing Fu...
Like the channel and want more videos about funnels, ppc and facebook marketing? Subscribe! / milesb
Want to share this video with someone? Send them this link: • How To Use Facebook's ...
Miles my name is Larry Wheelz and I want to say thank you for creating this video. I’ve been trying to figure out how to hone in on my targeting for Facebook and your video really helped out. Been at this for 8 years and have never made a single sale running Facebook ads. Thank you! I appreciate it.
Great to hear!
Miles, any updates?
Finally someone who finally explained facebook ad without the extra run arounds, i watched every single minute and learned as much as i should have thanks brother
What you showed is huge. It is perfect to get to know my competitors too. 30 Names on the notepad - got it!
I have watched this video about 15 times or more. There is so much content! Every time I look at the video, I am writing something down. I want to learn everything about Facebook marketing, just like you did!
YES! Maurice that is the best compliment I've ever received... Makes the time and energy to make that video worth it. To me, the research and 'knowing your customer' part is so crucial and the most overlooked step... But you've probably heard me say that 15 times or more, now! :D
This is probably one of the best channels on youtube. Whenever I think like I have learnt about online business, there is always something new here. Great work Miles. now time to take action
+James Ssekamatte so glad to hear that... I'm going to keep at it as long as you keep taking action!
Sure I will. Oh btw I had earlier set up a website but i built it using the spacious theme. Is it possible for me to create an effective funnel based on that theme? or do you recommend that I change the site to thrive themes?
No idea, never used that theme. Everything is customizable, so if you have CSS skills or hire a developer... I'm guessing it is possible, but probably a lot of work.
alright. Thank you
I worked in an Ad agency and what this guys is saying people would pay $1,000 for ... I've watched this video three times now. Love it! Miles, where's the next video after this to watch?
Thanks for your kind words... Glad you like the content.
Its nice to have the feeling of finally finding what I was looking for. Probably the most insigtful and valuable "Facebook Ad" video I've seen so far. Looking forward to digging into the rest of your content
+Daud Mohamed Happy we've connected!
Great tips! Thank you! 😃 I am running these with my wife's customised mug business. Seems that aged 24 to 33 are our best responders.
Great data to have!
Hi Miles! One quick question: Are you using these targeted interests with lookalikeaudiences or pure?
Many thanks!
Your free information is more valuable than the $2k marketing program I purchased, thank you so very much!
Very helpful - subbed! So with that 30 names on the notepad - Do I put all of them as Interests into one Ad's Audience? Thanks Miles!
Separate them out to test them against eachother... This video shows how: ua-cam.com/video/g9JfWuZJ5-M/v-deo.html
Miles! Thanks for this! I really have a hard time finding the right expert to watch on UA-cam (given that there's just so many) I really find your videos straight to the point yet detailed at the same time! This is really helpful! Looking forward for more
Hey mate, very insightful however the option of lifestyle demographic is absent from audience insights. Do you know if this is something FB has removed from the tool?
yes they have removed many of the fields that we used to get access to... this is a byproduct of some of their scandals
NOBODY EVER EXPLAINED THIS BETTER LIKE YOU DID!!! Sooooooooooooooooooooooooooooooooooooooooo MUCH LOVEE!!!! THANK YOU!! IF I DONT UNDERSTAND ANY CONCEPT , I COME STRAIGHT HERE.....
Cheers
This might sound like a silly question however, when targeting your audience, is it "cheating" to directly target a competing brand or store that offers similar products and services? Wouldn't that be a better start than something somewhat as elusive as an author who might appeal to varying niches? Thanks in advance.
Definitely not cheating!
Couple things... I do info-products, so authors and books 'fit' with what I do very well... I teach what I know.
Second, if it is a HUGE brand or store, like 'WalMart' by targeting them you are going to be too broad and have thousands of other advertisers competing with you for those users. Plus, if they bought the widget that fixes their problem and 'liked it' on FB... Do they need another one? Maybe... If it is consumable. But if they've itched the scratch, it isn't a good audience.
The deeper you go in the interests, the more you find the ones that very few (if any) advertisers are targeting AND that are hyper-relevant... So you get a good deal and have a high probability of converting!
So what 'problems' does this hypothetical brand/store solve for people? Image? DIY home repair? Gardening supplies? Then, once you figure that out, what books and authors teach people how to do this too? People who are buying and liking books on the topic are interested in information (and products) that can solve their problems.
You rock Miles, thanks for the prompt response!
Miles, ok...ready for my first official facebook ad with a real product(online course). I think I got it, but...is this what your telling us: 1. Create an ad. 2. Create several 'sets' of different audiences, one per set(I was able to come up with 15). 3. create the sets using the original ad, so not different ads, but different sets of audiences. 4. $5 a day PER SET and then watch closely to see what SET is doing the best. 5. Close the SETS that aren't performing well and increase the budget to the few that are. But in all, Don't change the ad...just the audience? Just in case anyone else is slow on the uptake like I am...thanks for all you do Miles...you're one of the few HONEST people out here anymore...
LEW! great to see you around. You definitely have the process figured out. this video explains the whole system in one shot: ua-cam.com/video/t1d08czhQ-E/v-deo.html this video shows how to set up (the interface is changed a little but the theory is still sound) ua-cam.com/video/g9JfWuZJ5-M/v-deo.html
Then this video shows how to analyze the data so you know which ones to turn off and which ones to keep ua-cam.com/video/mcAE1CX-09Q/v-deo.html
highly recommend you have an opt in page at the beginning so you're building a list while you're promoting in case your ads don't convert the sales right away, if you grow a list you can build a relationship with them and make sales in the future
Great teaching Miles! Awesome insights... thanks for the value.
+Gordon Attard my pleasure! This tool and marketing method works really well once it is dialed in... Worth the time and effort for sure.
Hi Miles, is it possible to do a video or provide insight on how to target clients of another brand, I m finding it hard to understand which clients will convert on Facebook and my campaigns have been unsuccessful, zero conversion for fine jewelry which is a hard to get in the market, or is it ? Thanks
You are killing it. Been looking for days for videos like these. Now I have a real plan to get started
Just recently came across your videos and subscribed. This is golden my friend. Thank you for sharing your insights and time. I will continue to go through your information.
My pleasure, Marie! :D Glad you like it!
Thank you so much Miles Beckler. It is people like Nick Peroni and and Miles who are making a difference in the E-Com community. Kudos and thank you so much for your time and leadership.
You answered my question about some interests not appearing, and that is no one knows why. Excellent videos and easy to follow. Thanks
Glad you liked it Stuart... Facebook is finicky, to say the least! And if we always try to understand why Facebook does what it does we drive ourselves insane! :D Glad this video cleared it up for you.
Miles your videos are actual FB ads training! It's awesome you provide for free! THX so much.
Although this video is older, I am just seeing this and will use your tips. Great info Miles. Thank you.
This tool has changed a bit but it still ROCKS!
Great tutorial. Very well done. Thanks a bunch for taking the time to share. Much appreciated.
My pleasure
Thanks Miles, I applied what you said in this video to my campaign, and it immediately worked!
Hey Miles, Thanks to you I posted my first Facebook ad! Thanks for everything! You forgot to mention that you are going to actually dream about facebook ads all night afterwards :)
+Dave LaFreniere hahahaha... Dreaming about FB ads is new to me, but I have had many marketing funnel dreams! Lol.
Hey Miles, for me this is like going to college. I have committed my self to learning Facebook, because I believe it's really the only way I will be
be able to take this to the next level. Thank you so much for your videos and commitment.
My pleasure... And I'll continue to put out Facebook advertising vids over the next month as I am going deeper into that realm myself.
Thank you! Good luck with all you do. Been pounding the pavement on learning all this stuff and this was a great explanation.
Hey Miles, thank you so much for your valuable videos on target marketing!! You are super helpful. Sometimes I find my competitors page with a large following but it does not pull up in the interests section. Is there a work around to get access to their customers? Thanks in advance 😊
Miles, what do I do if my niche is a dieting plan, and the next page like has an audience of about 10 million? (In the video, yours has 464k followed by 25k) This is way too broad and you said as rule of thumb we should use 30 different pages. Should I scroll all the way down and deliberately pick the ones with lowest likes, or just pick that one page then instead of 30?
Definitely too broad to jump into there... But you can add an 'and' interest... To search for people who like this page AND another page that is also big and hyper relevant. Then you get the overlap of only the people who like both... This can be a great targeting method.
Add the big audience first in the ad set under interests... Then under that you will see a link pop up that says "Narrow Audience" and then it pops up another interest box that says "and MUST ALSO match at least ONE of the following"
This way you can find people who like 'Paleo Diet Plan' and 'Green Smoothie' or whatever... But make sure both audiences are hyper relevant from the get go.
And... Be sure to test this adset by itself against a second adset where you have a collection of smaller and hyper relevant interests... With two big pages, the odds of having other advertisers bidding on them is relatively high, so that could bump your cost, but if they are relevant enough it could be worth it.
Usually, finding the interests that are relevant and take some digging means fewer other advertisers are bidding on that placement and you can generally get a better cost per click... BUT... It is all about the cost per customer, not cost per click... So monitor both ad sets all the way to the $$$!!!! Sometimes a higher CPC results in a lower Cost per customer acquisition and is well worth it in the long run!
Thanks a lot for the thoughtful reply man, will look into this!
HOLY COW. Must Watch. GOLD GOLD here. For free. No pitchfest. Serious marketer who is teaching without pitching. AWESOME. Hope you make a ton of money from UA-cam ads buddy. Thanks. I am kicking myself for buying dozens of UDEMY courses. This stuff is FAR superior.
Right on Ed! Thanks so much for your kind words... Glad you are enjoying the videos and the content. Sorry to hear about your Udemy experiences. I got fed up with the whole 'fake guru' products myself, so I figured I'd just share what I know.
Not even running UA-cam ads yet... lol.
Fun to get to put out content for the love of what I do instead of doing so because I need to make $$$... Byproduct of having a successful niche authority site that I do all this marketing for. :D
Miles Beckler very thankful for all the effort and hard work you put forth to do these thoughtful videos.
Your account is infinitely more helpful than most paid courses I've seen. Thank you. Btw, I just realized you were Melanie Beckler's husband. I've been a subscriber and fan of Ask-Angels since last year!! Not sure what I'd do without her channel. Super happy to discover your videos now since I'm trying to master FB ads to promote my book! Crazy how that works out!
FINALLY! Very insightful and straightforward! and Now I know how to find my audience! Thank you so much!
:D
Another great video Miles--full of super actionable advice. Thanks. going through each video in this playlist and should be ready for my mid-term soon! ;-).
Mid-terms! Great idea! hahahaha
Thanks a lot Miles for all the help. You cant imagine how valuable this time was. May God Bless you in whatever you do! :)
Man this is what I call over delivering...I will buy from this guy
Hahahha, right on! Glad you liked it... too bad I'm not selling anything! lol. happy to help, tho!
Dude like wtf why don’t this guy have way more views and way more subs I have only just started watching and he is so informative. Not like the others where you watch hole videos and get nothing out of them this guy is truly giving you peer knowledge and walking you though this not vary easy to learn stuff. And if you listen carefully this will speed up your learning 100% I have bin looking for a great mentor.
As iron sharpens iron, so does a person sharpen another. Thanks so much and congratulations on all your success!
Cheers
A very informative and resourceful video. I need to thank you for sharing this. Detail targeting is the heart of an Ad Campaign.
It is my pleasure. I'm glad you caught this video
THANKS!! Already have 21 on my list and still more to check out. This video went into my Facebook playlist.
Awesome! Great to hear you are taking action! :D
I followed most of your advice, and now on my latest campaign I'm getting a CPC of $0.47 and a CTR (Link Click-Through Rate) of 3.16%. I like the CTR, I wish the CPC was a little lower. I am bidding .60 per click , however. Reach is now 588 and my relevance is 7.
Again, thanks so much for the advice, I finally bit the bullet and am actually using the Power Editor. FB has of course revamped the UI since you did your videos, but functionally it's pretty much the same.
+Cosmic Encounter I will do another how to advertise on Facebook video soon with the new look.
What is your cost per lead? Have you made any sales? How much for a customer? Those are the most important metrics to track starting.
great video! I'm very new at this and I'm beginning to feel like market research and finding an audience with high demand is probably the most important part of creating a successful online business. this video explains how to find one fairly well. i wouldn't have minded if you extended this video and shared more of your thought process while working on finding a responsive audience.
Thanks so much Miles - great to see advice for putting in hard, detailed research first, not just picking a broad interest and age demographic and click 'publish' - this is super helpful!
:)
glad you found this one Russell
Just dipping my toes into FB ad waters - best to learn the foundations first...
Great tip..never thought of using the audience insights to validate our targeting. Thanks
You are welcome
Hey Brotha, I looked through 5 videos on how to actually get to the Audience Insight Tab so that I can learn it and your video was the only one that showed me how to actually get there , all other videos jumped straight into the Audience Insight tab causing me frustration like "BUT HOW do I get there" lol, just though I'd let you know.
That is awesome... Gotta start at the beginning, right?! :D
haha! Indeed! Thanks for the prompt response my friend and keep up the great work.
Hi Miles, thanks for sharing. I'm planning to more forward with my business idea this week (for real!!!)....
I'm in the market research phase. I've read sooooo many books/ebooks classes etc... and many just tell you where to go to start your research but NOT what to do once you get there.
I appreciate your time and efficiency.
Right on Debora... Efficiency is something I'm all about and strive for in all my videos... No long drawn out intros and I keep the stories/tangents to a bare minimum only adding them when they add value (usually... lol).
Enjoy the videos and thanks for the comment!
Thx for the reply...I'll keep u posted. Starting to pin down my niche.
I have a few passions and problems. Lol !!!
Not bad... I'm a business owner and feel as if I can help other owners,which helping others excites me.
Love learning and sharing.
Miles, I just recently discovered you and your knowledge in FB ads. Great content! I’m not sure how much of this is still relevant considering I’m a year late to these videos, but I was wondering is there a specific sequence in these FB ads videos? I seem to be jumping around and in each one you mention that i should have checked out your other video prior to the one I’m currently watching. Thanks for sharing all your knowledge!
obviously it depends a lot on where you're at in the process… If you have your pixel set up, custom conversions, etc. I have two posts on my site that really layout the process. this is how I structure my campaigns and analyze the data: www.milesbeckler.com/5-facebook-ads/
This post has all of the little bits and pieces like custom conversions, pixels, etc. www.milesbeckler.com/how-to-advertise-on-facebook/
Miles Beckler thank you! I’m at the beginning stages and having difficulty figuring out my online product. But it was nice to have found you! Thanks for all the info.
Awesome video. Really easy to understand and on point! keep it up man ! thanks for sharing this.
Glad you enjoyed... Appreciate the comment!
Miles, thanks again for the awesome content! May I know what tools you used to screenshare your live Facebook demo and also, how do you toggle the screen to show both your face and the screen concurrently?
Screen cast O-Matic
Thanks Miles for show me how to do research on Facebook. I just use it and it works great. Thanks again
Right on! This tool is super powerful and lets us get into the data Facebook is tracking on all of us... Might as well use that for growing our businesses!
Thanks Miles, this is really great information and most importantly ACTIONABLE! Can't thanks you enough for sharing all of this info!
+Steve Focazio 🤓😎
Miles, after you get the 30 interests, do you just split test them like 2 interests per ad group? You cannot bundle them ALL together since that would give you a reach of about 5-10 mill based on the numbers seen in this video right?
This is up to you... Grouping them out is best, split testing them against each other to see which work best. I would group them on audience size and try to have a 500k to 1.5m audience size per ad set.
Miles, please help me out... what software do you use to record? I use OBS but my face always gets in the way when im recording... I used screencastomatic pro and can move my face anywhere, but the quality really really trashes down.. my camera is 1080 but screencast makes it like 360.. pleaseeeee tell me what software you use to record and move your webcam while recording!!!!!
+Affiliate Marketing Essentials Screencast-o-matic
+miles beckler do you immediately upload video to youtube? because my video quality turns very bad when i record here
I edit in SCoM... They have 3 quality settings for rendering. Maybe yours is on low?
But ya, pretty much record, move/resize webcam vid, render on 'normal' setting and upload.
Ah yes thanks sir, I noticed the quality of your webcam is not as optimal either when you make the small webcam bigger in edit mode.
and i also saved file as AVI, not MP4 and quality of the background went up to the fullest as well, just in case anyone wants to know why quality worsens.
This was a great tutorial! All of your videos have great value. Thank you!
great value! keep em coming. I hope people are supporting your business.
Great video Miles, thanks for all the helpful tips. I see how if you're selling a product your video would be spot on, but what advice or tips would you have for someone who is trying to gain leads for a motivational speaker to get hired? I have a booking agency and want to market my speakers to get booked for speaking gigs. How would I begin targeting my audience and setting up ads to be hired essentially? Any advice would be awesome, thanks for your time and keep the videos coming!
So, you gotta start with who you are reaching out to... Who books speakers? Then, what are their problems/needs? Then, what are their online browsing habits?
You may find that Facebook is not the place to advertise... You may find that most of the people trying to book talent are searching UA-cam looking for keynote speakers and having UA-cam ads that lead to a free video demo of a keynote of your performer would work better...
It is all about getting into the head/heart/life of the person who ultimately books your clients... Then reverse engineering what she does, her behaviors, where she looks, how she looks, etc...
From this, you can find out where she spends her time *when looking for speakers* and get your message to show up there...
Displaying your ad to her at night after she is home may not work... And she may not be on Facebook during the day when she is thinking about this problem...
I have no data to back that all up, just gut instinct.... Testing will tell for sure. Just wanted to give you some additional ideas to think about.
Myles this is immense. Practical steps that all go towards making a big difference. I actually work as a doctor while running a business so it's all about working smart as well as working hard, so this is invaluable! Can I ask when you were taking about creating a list of the 30 different interests, do you recommend testing them individually with fb ads? i.e Set up an ad, but only have one interest added...and see how that progresses (as opposed to adding multiple interests for one particular ad)?
Keep up the excellent work!
Found your videos yesterday, already been through bunch of them, really good information. Also love the passion! :D
+Ferdinand great to hear! Welcome to the party! 😎👍
Hi Miles, I would like to ask you why I can find some competitors on the filters and not all, i.e:
I find EF but not others that I need
great video as always! Hey Miles, do you notice that the affinity column is not available anymore? Wonder how can we gauge affinity now :(
It is simply merged into the relevance score on the "Page Likes" section below... #1 is the most relevant, #2 is second most.... Just like #1 was highest affinity and #2 was second highest. Still works the same, just looks a little different.
Miles, I learned a lot from your tutorials. Truly appreciate you. Can't thank you enough for all these videos you shared. May God bless you more.
Hi Miles, I'm a touring musician. How can I use Facebook to attract audience to a concert in a particular place?
I thought about exposure in the pre-arrival period ( about a month ) with building a relevant audience based on what you taught in your videos to build a custom engaged audience . Then publish the concert details for the relevant local audience ( as an event??). Does this strategy sound reasonable to you and what campaign options would you choose? Thanks you for sharing and giving.
A big question is going to be what the value of the audience is... Could get expensive quick and if you aren't earning $20 - $40 each, then it could be cashflow negative.
I'd advertise afternoon of, super short notice... Catch the people who are bored and on their phone looking at Facebook, but within a couple miles of the venue.
Building up an email list and an audience on UA-cam, Google, etc is a great long term plan.
Thanks Miles, I'll do it and let you know how was it.
Miles Beckler hi Miles I got to Barcelona for 3 concerts here. I want to apply what you have recommended me with a short Facebook campaign a few hours before the concert starts. What objective should I choose? Thank again for everything.
Thanks for these awesome videos Miles I just came across your channel today and you got yourself a new fan :)
:D
You're tips are absolutely amazing, thank you so much! Subscribed and liked for sure!
Great to hear... Glad you enjoy the videos!
Thanks Miles. Have you published the video on split testing audiences that you mention in this video? Id love to see it! Thanks! Chris
Yep, just search my channel!
Just getting started with my own FB ads and found this video. SO helpful! Forgive my ignorance, but once you've created the audience what do you do next? Do you save it to custom audiences? Do you have a way to keep track of naming things? How many from the list of 30 would you target in one ad?
one interest per ad set... I do like 30 ad sets in 1 campaign. Check this post and the vids in it for my strategy: www.milesbeckler.com/5-facebook-ads/
Miles Beckler thanks for the reply. one more question if you don't mind... how does this interest selection relate to custom audiences, like look-a-like audiences, etc?
Thanks Miles. The more videos you posted, I watch, the more the pieces of the puzzle are coming together. Is the Insights Tool just to get the top 30 names of your competitors, or to identify types of interests and likes as well?
Thanks again!
+Autumn Skies Online yes! For some it is not working as well as it was... This is the other tool to accomplish that task: ua-cam.com/video/nZGAiP-8dgY/v-deo.html
AN ABSOLUTE GREAT VIDEOOOO!!! WAS SOOOOOO helpful! My goodness! Thanks so much!
Shaking my head up and down the entire time. Great insights and direction!
Right on!
We are a small niche. Our competitors are small Silversmiths. Is there any ideas about targeting their customers or at the very least likely customers ?
Hi Miles loved this video!! So so helpful. Just wondering which video follows this showing how to create the campaign? Facebook ad newbie over here :D
+Shannon Brown ua-cam.com/video/XYY6zn3c8Xk/v-deo.html
Miles, thank for sharing such wonderful video. I had a question here. How come audience insight Interests section, don't allow to narrow down interest like what I can do in ads manager. If don't had this, I can't really narrow down my audience.
because Facebook
Hey Miles, my Wife and I watched your Facebook Audience Insights Tool Targeting Video and we just had to say a quick thanks to you for such a great job. Boy oh Boy, do you have the "gift of the gab!" We really loved the way you placed such an emphasis on "Research" & "Work" because I have had mild successes on Facebook Ads but I skipped that crucial "drilling down" research you suggest. We are Shopify people and I can only imagine how much they'd love to have someone like you on their team. We'll keep learning from you. Cheers, Gordon and Leona
Right on Gordon! Thanks for the comment and keep making progress and you'll be amazed at what you can create!!!
Hi Miles. Do we put all the 30 filters into the campaign? and run the ad?
This is my first training with you. I love the way you keep things simple. I have subscribed AND I know you will be my go to for Facebook Ads. Thank You for your knowledge and sharing your expertise.
That is fantastic to hear Vanessa! I'm doubling down on my Facebook efforts and plan to incorporate more content like this in the future to help you continue to grow as a successful Facebook advertiser!
I can see the level of enthusiasm you have for people learning this stuff. Thank you💓
Absolutely my pleasure
Once again! The more I learn the more am confident about my future in this industry! Thank you and please keep up the great content!
Cheers!
This is my favorite you tube video EVER!!! Thank you and you have just gained a new fan!! One quick question, a lot of my competitors are not coming up when I type them in, only one so far, am I doing something wrong?
Thanks for your kind words… And I appreciate your comment! You are not doing anything wrong... Facebook simply does not display many of their fan pages or groups as "interests" that we can market to. No one knows why that's just how they roll.
It just requires you to do some more research to find the brands in books and authors and blogs that do have presences on Facebook you can target… And the good news is that your competition is probably not going to do that much research, so when you find a few of those hidden gems you will likely be one of the only advertisers focusing on that audience.
My niche is very obscure and it took quite some time for me to find my core group of audiences that I've been able to market to for years now.
Thank you for this amazing video!!! Do you limit each item to keep only those that have an audience of between 50,000-2 million when they stand alone? Also, do you aim to put on the list the lesser known names so the CPL is more likely to be lower, or you sample everything and see what results show up in the testing?
I don't really limit them. If I'm able to target them with an ad set I do even if they're small… I just don't put large budgets towards small audiences, but I keep them all separated when I run ads because I want to be able to test them against each other to find out which audience segments give me the best return on investment
@@MilesB Thank you for the info!
Hi Miles, how would I use this for selling term life insurance? When everyone needs it and it’s not exactly something people “like”. Thanks for all the value.
Gotta get more creative... What is the point in life when people start thinking about term ins? When does it become 'urgent' that they buy?
Then what else is going on in their world that they would like? Could be 'liking gerber baby food' because they have a baby now and it matters.
Don't be too literal in the tool... Get in the user's head.... Get in their mindset, their life story, paint a REAL picture.
Thank you so much Miles, your clear presentations are a great value for me!
My pleasure!
Hi Miles. The video is great. How about looking for the narrow audience for toys. Do you have an idea where I could start narrowing it. Too big audience. Thanks.
Start with the question of 'who buys toys' and then figure out what they like....
Subscribed! What is the usual money/clicks ratio is on facebook? How much for a week of succesfull campaign? Whatsoftwares do you use??
Varies based on niche... I use Facebook's power editor
Hey Miles, great video! Do you add all of these audiences together in one Ad Set or each one separately?
Separately... this post breaks down the process www.milesbeckler.com/5-facebook-ads/
Your videos are great! How do you create a custom audience with just customer's names on facebook and not from emails? I see an option for first names and last names but when I copy a list of first and last names it does not seem to work.
+Lace & Envy need emails...
This is fantastic stuff. Can't believe its free...Thanks Miles
:D Happy to be of service, John!
Great tutorial! This will be most useful to my client's campaign. Thanks!
Thank you for your great tips and sharing! You are awesome. But i have a question that if my products are very narrow area - Lighting I tried to search a lot of keyword but it does not show up. Even I search the competitor name who is a listed company, it is still not showing up. The only thing is related is interior design or home decor which is too wide for us. Do you have any tip for this situation ? Appreciate your help Thank you Amy
you have explained so well.. ' how to find your audience'. However, it would be great if you could explain the other tools and insights as well.
Check out this playlist: ua-cam.com/video/AIZxKpnesTw/v-deo.html
This is really great! Can't believe you dished out this info for free. I have a question please, is it possible to install Facebook pixel in a Facebook page instead your website???.
Cheers Harrison. Glad you like this one! you can't install a pixel on the fan page, but you do have the ability to analyze audiences and re-target people who like your fan page… As well as people who engage with posts on your fan page, etc. so although they don't give you the ability to add the pixel, you do have some abilities to leverage the benefits of the pixel since it's on Facebook platform
This have been REALLY helpful. Just to clarify. Do you end up using the big names like, Tony Robbins? Or just the smaller or other 'interests'? And do you plug in all 30 in your facebook ads?
My goal is to find the most relevant, whether they are big names or small names. To get a list of 30, the big names usually come 'easily' and then I have to dig in to Amazon, Google, FB and YT to find the smaller ones.
I do mash all of them into the adset, but sometimes, if I have one really really big interest (like Tony Robbins being 2.5 million where the other 29 add up to 2 million) I would split test them against eachother to see what my cost per customer is with both and then adjust my approach accordingly.
Okay. Thank you!
MIles, you're amazing! When you select the 30 ad sets and let's say you're down to the top 5-6. Do you use the detailed targeting and use the "AND" feature? If not what do you do ?
Hey Miles. Thank you for your guidance. Your videos are so helpful. I am doing research and found it hard to narrow down my audiences. We are local business (music school) and target area in radius of 10 miles. So, I have to go more broad in order to create an audience of 10k + What would you suggest to local businesses like us? How do you vary with different audiences, if they are too small, in order to reach your ideal client?
Target parents in a certain age range
Thanks Miles. We do target parents age 25-55. Mostly moms (female). I just find it challenging to build different audiences based on the criteria of my ideal client, it gets blind pretty quickly and we stop getting leads. I also target different areas and play with postal codes. Would you suggest to play with different ages, gender or parents categories. Right now I target all parent. Also. would you still target a small audience of 2K? I found it from my biggest competitor. Please advise.
Hey Miles. Quick question. Can you clarify what I will do with the 30 audiences I've researched? Will I split test one by one? Will I combine several on the adset or am I to do it a different way?
Thanks a million
So should we be doing this before our first ad? So that we don't go in blind or should we go broad first?
Wow, wow, wow! Thank you so much. You answered many questions I have been struggling to answer regarding the FB target audience tool. I am so excited to put this information to work.
Right on. Glad you found this!
HI MYles, what SOFTWAre do you use to teach your videos?
www.milesbeckler.com/screencast
Hi Miles. Thanks for this video. Very good, clear and helpful. I just didn't understand one thing. 8m 57s. "and I want each one of these to register individually”. Sorry, but I don't quite get what you mean by this. Could you express the same point a different way so I get what you mean here? Thank you.
Hey Miles, great video! So much value! Just a quick question. I'm using Facebook Business Manager for my business page, it's great for ads although when I try and boost posts and other stuff it won't allow me. When I disconnect my page from Ads manager I then can do that stuff.
Do you know how to fix this? or know a vid I could watch that would cover this? Thanks!
No clue, never heard of that
First, thank you for this valuable information, i learned a lot. Second, sometimes when I search for a category in the interest box it doesn't show up. Why does that happen? Is there any way around it?
No way around it... Just how FB rolls... They don't show all options every time. No idea why.
Okay, thank you.