The ONLY Facebook Ads Targeting Tutorial You Need for 2024
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- Опубліковано 10 чер 2024
- Want to LEARN how to crush it with Facebook Ads? Go here: www.admasters365.com/facebook...
Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you...
If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.uk a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional marketing results for our clients and customers.
Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.
We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.
How I got here…
17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.
To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.
It takes perseverance, analysis and learning from the right person.
If you took the time to read this far, you have what it takes to crush it with your marketing.
I hope to help you speed up that journey and come along for the ride.
Keep going,
Ben
FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day. - Навчання та стиль
Want to LEARN how to crush it with Facebook Ads? Go here: www.admasters365.com/facebook-ads-mastery/?el=YTlong-fbadstargetingtutorial0624-fam
Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTlong-badstargetingtutorial0624-fbdfy
Have you had any success running ads in America for mortgage lenders or real estate agents?
Hey Ben
I wasn't expecting to post this comment but I have not found any other way to get in touch with you. It's been over 60hours since I have enrolled in the Facebook Ads Mastery. I have tried multiple times to enter the community on skool but my membership is still pending. I have sent messages to your support team but also no reply. Right now I have literally lost 30 hours of possible learning time and still no sign of getting inside the community. Its such a shame cause I have planned to study from FB Ads Mastery throughout this weekend. Could you do something with that?
Learning how to promote my Kitchen and UPVC spray painting business locally on Facebook and have just finished watching your Facebook ads for beginners tutorial . Time to go make another brew, get my note pad out and watch another of your amazing vids! Its not easy to get a tradie with ADHD to sit down and pay attention for more then a few minutes . You had mine for the whole hour with nothing but straight talking and useful information . Very impressive work Ben! Thank you and thank you in advance for this one too.
Thank you very much and I’m happy to have helped :)
Hey Ben !
I’m a digital communication officer and just cale across your channel. The value you deliver is insane 🤯, keep up the good work mate
Can you add chapters to this? Would be really helpful in such a long video to have chapters
Yeah
Just wanna say ... been watching a lot of your videos lately with a focus on Facebook ads 1st ... I cannot thank you enough for making these videos. I have been setting up and experimenting and playing around with my facebook ad manager, custom audiences etc and feel like I AM REALLY IN CONTROL of my ad spending, tracking conversions and scaling my ads! If you ever need a certified review or testimonial feel free to use this or reach out. SUPER STUFF!
Wow, thank you very much! Happy to help :)
Great vid as per usual, love the long form content lately! Also, gym gains are popping 🔥
Ben's videos singlehandedly helped me completely dominate in my local market in a highly competitive industry.
Awesome, happy to have helped :)
valuable information, you got yourself a new subscriber, thank you so much for your time and your efforts to put all of these gems together
I liked your talking speed in this video. It's usually very hard for me to cope with unless I reduce the playback speed to at least 0.75. No complaints, maybe because I am not a native English speaker, but you are still perfect, and your content is always up to date before any other.
Thanks for the feedback :)
me tooo..pleas
Unbeliveble Thank you so much Ben, The value you deliver is insane,
Love From Pakistan
Thank you very much :)
I love your content! Thanks for sharing this gold with people. This is very helpful! Hugs from Tenerife
Super video thank u so much.
Amazing Value in this video
Very helpful, thank you very much ❤
Thank you for your videos. most of us knowes most of this information.
You should make a video about the most important thing: the creatives.
Based on your expirience - the best writing creatives tips for the most common types of businesses, ways to write texts for your ads that makes the best results for a local resturant online delivery, for E commerce, a night club party tickets sale, leads and more.
You’re the best, Ben!! I’m so glad I came across your videos recently! Before now I didn’t know much about FB ads lol. Thank you!🙌🏽
Happy to help :)
You are a beast, Ben Heath
Super informative video, thank you 🙏
Ben changed my life
Such a power-packed tutorial! Learnt a lot and can't wait to implement them. Also as a request, can you make a detailed tutorial on Meta ad reporting metrics Ben? It would be extremely helpful.
This is extremely helpful and informative. Thank you very much for this information and tips. Valuable content
Great video Ben. Always amazing advice.
Thanks a lot
very usefull thanks man
Don't know how this is possible, but tried setting my ads up like in this video (using ADV+ targeting) as opposed to how I usually do (just original audience options with interest targeting) and CPMs went from originally being $47 AUD to $147 AUD with a $7 increase in CPCs...
Hi, Ben! Great update! If we create a campaign with several lookalike audiences for different locations, can we combine them into a single ad set instead of creating separate ad sets for each location? In previous videos, you recommended spreading different location audiences across separate ad sets.
Sir Ben! I'm already confused about which structure I should choose. Do I just go 1-1-1 (open targeting), or 1-4-1 (cold, look alike)? I propose solar panels for homeowners. Thank you for your reply :)
Hello @benheath,
In a previous video, you integrated the warm audience (as an adset) within the same campaign: 2 cold adsets, 2 looalike adsets, and 1 warm adest to avoid an overlap. Here, you’re saying that we should have 2 separate campaigns. Which setup is better?
Hey Ben you're exceptional , sorry one question: when I use advantage tools on meta my options are limited ?
Ben changed my life 😊🧬
Happy to help :)
You mentioned that when using website visitors from the last 180 days, over time Facebook's algorithm also targets new visitors. Is the same true when creating an audience based on video views
Yep same applies :)
Hey ben,
Great video, New to fakebook ads. Why are you not narrowing the audience for the first interests you put in? The audience size stayed the same the whole time, does that not mean its not targeting them?
Should we have seperate campaigns per country? Or a stack of countries per campaign? Thanks Ben! Sharnee
Do you think theyll get rid of the manual setup? I would problably stop buyig ad space if that was the case. Idk a little hard to trust meta is showing my ads to the right people at the right time in the right place in the most efficient and cost effective way. Why wouldn't they just waste money and run up the bill?
Hey Ben! Is it better manual campaigns or tailored lead campaign?
Thanks for everything you share!!
If you know what you are doing, I’d got with manual :)
Hello Ben, I have a ecommerce store, do I use content view or purchase
Another great video! Question: do you have any idea if we can use the same billing info (the same company )for meta receipts, for two different ad accounts or is that a problem?
Thanks a lot :)
We’ve done that in the past without any problems. There are no guarantees with this stuff but I don’t think it would be an issue
@@BenHeath thank you so much for the fast response! #bestfbmarketingguru
Ben may I ask you something given you are an expert in the field? Am I the only one or is this a new issue for everyone trying to modify the ads format based on the placement? I used to be able to upload a square image and a long image so that the ad looked good in most placements. Now it only lets me adit 16 placements at once without the ability to separate them . Have you noticed that too? Is there a way to override it?
hello, can you show us how to advertise for tourism like hotels please i really struggling how to but i cannot find a single video and i thing you are the only one that can show us, you are the expert of this field. Thank you
Have you create the business page first?
@@Jonimconcepts yes I have done everything
I would love to watch, but the very first frames here show a completely different setup than I see in Meta Business Suite! Any tips?
Do you recently open that your business page?
Yes you want to operate out of Ads Manager instead of Meta Business Suite. Then you'll see the same stuff :)
Ads Manager is better anyway.
@@BenHeath Thank you!
I no longer have the original audience option in my ad account, i can only advertise with broad audience and if i target age gender demographic or interests meta only takes them as a suggestion
Yeah so that's Advantage+ Audience. That's what I recommend using in this video anyway :)
Between broad and interesting targeting which one is better to go with ?? I deal with car dealership ?
That depends mostly on the area you are targeting and the population within it? If it’s relatively small then broad is most likely your best option.
Which area are you targeting?
Sir Ben Please 1 vedio fb sales campaign humbly Request 😊
On its way :)
Do you still use interests a lot? And would you still recommend it? I thought this is oldschool 😀thanks!
Yes we do now. Advantage+ Audience changes that. We wouldn't use interests much with the older set up.
Hi
How do you target people based on political/social movement interests?
I do wish the age and gender could be a hard rule. I advertise medical procedures that only affect certain ages and genders.
I have an issue I'm forged to choose special ads categories meanwhile in just selling electronics devices what can I do to solve it.
That's odd, you'll have to contact Meta about that I'm afraid.
Ben, im running ads in the United States… but im getting a lot of foreign phone number leads. Any idea why? I am doing a FB lead ads directly on the platform
Do you set the ads yourself?
What do I do if I'm doing everything right and Facebook keeps nuking my accounts every single time the ROAS gets above 10?
If that’s happening consistently, there must be a policy violation. Are they not telling what it is?
@@BenHeath finally got a policy violation stated. They're saying someone reported a trademark infringement. All of the creative footage is generic from the supplier. We're assuming it's a competitor selling the same product. My accounts and personal page have been frozen for over a week.
@BenHeath
I have a question sir. I run an e-commerce business and sell makeup to females. I don't have a website so I use engagement and traffic campaign to bring customer on messenger, WhatsApp and Instagram.
When I use advantage + audience and select gender as Women I receive a lot of msgs from males.
As I have mentioned earlier my business is of selling cosmetics products and it is specifically related to women.
But when I switch to original audience and select women I get msgs from women only but cost per msgs is high as compared to when I select Advantage + audience.
What do you suggest should I use Advantage+audience or original audience option ?
@BenHeath
Ben sir the response of fb is going weak and cost of aquasition increase very high
Use better creative and use sales objective with message destination. Go with original audience
@@abhinavabhi1560 sure sir. Thanks a lot.
Actually I have used sale objective as well but I received very few msgs on it as compared to engagement and traffic objective.
Amazing Value in this video