I’ve been binge watching woltors world for the last 2 weeks. I have been cramming for this exam for the last 8 hours with no great resources to help me understand. And who do I find to explain it to me? 😅 Exact person I needed. Thank you for this video
I really enjoyed this one, Mark. 👍 It's an old bit of advice but always, always know for a fact that in most buying situations, you have no idea who the most important influencer actually is. You don't. You may know from your trusted contacts who makes the ultimate buying decision but when you're in a boardroom presentation you must treat every single person as the most important influencer. People are tempted to direct all discussions and attention to the highest ranking person in the room. Not good. Sometimes, the person who is the least engaging or kind of in the background has a tremendous amount of pull. 👍
I actually teach about that in my networking course. You never know who the true big whigs/ influencers are. Glad to know you and I think the same almost as much as Jocelyn and I do :)
I don't think the decider is one person. For example I am the final technical decider. Yes the new thing will work with our systems. However there is the finance person who actually says yes here's the PO. For small orders, up to say $20,000 I am the buyer. Otherwise we have a chief procurement officer that buys and negotiates terms.
Oh, each one of these "people" i am talking about could be dozens of people or more. So you are right, the decider is not always a single person (though i am sure they will find one person to blame if the purchase goes wrong ;)
Nice video! One piece of feedback I have (as a student) is that the pop ups with the key words and definitions goes away so fast i never have enough time to type without having to pause the video multiple times. is there any way you can lengthen the time they are up there? would help a lot thanks!
Thanks for the heads up. My students have the book that have all the slides that go with these videos. That's why I haven't thought much more about it. I will try to have them stay up a bit longer. thanks for the feedback
Amazing explaning Professor wolters well done 😊😊❤️❤️👍👍
Thank you so much for explaining this so well! I was confused about buying centers until I saw this video :)
Glad I could help
Wow this is so clear and easy to understand
awesome video, thank you so much😍😍😍
you are very welcome
I’ve been binge watching woltors world for the last 2 weeks. I have been cramming for this exam for the last 8 hours with no great resources to help me understand. And who do I find to explain it to me? 😅 Exact person I needed. Thank you for this video
Glad I can help in multiple ways 😀 good luck on the exam!
I really enjoyed this one, Mark. 👍
It's an old bit of advice but always, always know for a fact that in most buying situations, you have no idea who the most important influencer actually is. You don't. You may know from your trusted contacts who makes the ultimate buying decision but when you're in a boardroom presentation you must treat every single person as the most important influencer. People are tempted to direct all discussions and attention to the highest ranking person in the room. Not good. Sometimes, the person who is the least engaging or kind of in the background has a tremendous amount of pull. 👍
I actually teach about that in my networking course. You never know who the true big whigs/ influencers are. Glad to know you and I think the same almost as much as Jocelyn and I do :)
Great video! Hopefully I get an A!
Best of luck!
I never heard of B2B marketing. Thanks for explaining it so well Professor! I like the backdrop.
Thank you Mac. We were in Ljubljana and it was too pretty not to film there :)
I don't think the decider is one person. For example I am the final technical decider. Yes the new thing will work with our systems. However there is the finance person who actually says yes here's the PO. For small orders, up to say $20,000 I am the buyer. Otherwise we have a chief procurement officer that buys and negotiates terms.
Oh, each one of these "people" i am talking about could be dozens of people or more. So you are right, the decider is not always a single person (though i am sure they will find one person to blame if the purchase goes wrong ;)
Nice video! One piece of feedback I have (as a student) is that the pop ups with the key words and definitions goes away so fast i never have enough time to type without having to pause the video multiple times. is there any way you can lengthen the time they are up there? would help a lot thanks!
Thanks for the heads up. My students have the book that have all the slides that go with these videos. That's why I haven't thought much more about it. I will try to have them stay up a bit longer. thanks for the feedback