Global Market Entry Strategies: Exporting to Direct Investment

When firms go global they have multiple options, they can export from their home market, they can develop relationships with local firms and start up franchises or joint ventures, they also can direct invest in their new market. Each one has their own benefits and cons. Here we look at each one to see what could be the right way for a company to go abroad.
Filmed in Rwanda
Copyright Mark Wolters 2019
#marketing #marketentry #globalmarketing
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[@TheMisterlacy]

Deserves a lot more attention! Great examples and explanation - it is very helpful :)

[@katarzynasuek7230]

OMG! This is the best business video I've ever watched! With this one learning is a pleasure! You're awsome!!

[@enriquedltgil]

greetings from Spain, you are a "buen maestro" ;)

[@jasonharker741]

Best explanation of global entry modes that I have seen thus far. Definitely helps to lay the groundwork for understanding international marketing.

[@ProfessorWolters]

Thank you

[@ThiMaiAnhBui]

Woww, I just wanna say thank you for your helpful video. Anyway I love the background with the bird sounds when we're learning. Sounds cool and relaxed. I really enjoy your video 😊😊😊

[@ProfessorWolters]

Glad it was helpful!

[@alesiafreeman1220]

I would like to say a big thank you. Thanks to your video I passed my international marketing exam.

[@ProfessorWolters]

Awesome! Congrats!

[@ivancastillosanchez975]

Such a great explanation, keep going.

[@veerlelammertink4741]

Thank you so much! This was incredibly helpfull!

[@cityhickstephanie8725]

This was incredibly helpful. Thanks Mark!

[@ProfessorWolters]

Thanks Stephanie!

[@ceyhunmetin]

Nailed it! Super cool passionate speaker with amazing teaching skills and knowledge.

[@ProfessorWolters]

Thank you. That's really nice of you

[@Lets_engage]

WOW, AMAZING TALENT.GREAT LAYOUT AND SKILL. YOU EXPLAINED IT VERY WELL THANK YOU.

[@dennismwalongo1663]

Fantastic! Thank you, Mark!

[@ProfessorWolters]

Cheers!

[@lisaholloway4187]

Loved your examples

[@ProfessorWolters]

Thank you

[@dilaraaksoy9785]

You are the best Prof Wolters.

[@ProfessorWolters]

You make me blush

[@BusinessFocusNG]

Thanks Prof. Your teaching style is amazing. With you, learning is fun.

[@ProfessorWolters]

Thanks Maurice!

[@josechango1132]

The best video I have seen on this . Love the expositor , He is awesome !

[@ProfessorWolters]

Thank you

[@evac3664]

THANK YOUUUUU YOU EXPLAIN SO GREATT! AND MAITAIN MY ATTENTION! XX FROM SPAIN

[@takemolga6655]

Very good video ❤

[@tosht2515]

This was super interesting. 👍
Most of my experience has been with *_Value-Added Resellers_* and distributors.
VARs are perfect when you engage with a professional, ethical and committed partner.
-They know their country.
-They may have an existing client base.
-Contracts require minimum level or annual sales but there is no limit. 👍
-Contracts require regular marketing and advertising consistent with vendor.
-VARs manage all implementation as well as customer service. 👍
-They may assist with entering other regional markets.
-One VAR is so exceptional, we run everything by him before final release of new products. (How about that?)
Seems like all upside but there are many potential negatives as well. *_Love this channel, Mark._*

[@ProfessorWolters]

Thanks Tosh. I am trying to get a bunch of these more basic videos out this semester so hopefully spring semester I can get out more in depth topics

[@dearbhlabrennan968]

great video, thanks for your explainations

[@ProfessorWolters]

Cheers

[@bluedreamz5946]

Thank you professor, that was extremely helpful with all of the examples.. Our module recommended book is extremely hard to understand and also provides very weird examples. What you've done is to simplify it so that it is actually understandable for someone that is just starting to learn about market entry. Thanks.

[@ProfessorWolters]

Thank you. That is what I'm trying to do with these videos as many textbooks get bogged down with just definitions and overly complicated examples. So it is mice to hear our videos are helping. Thank you.

[@carolageis866]

Great explanations! Thank you. :)

[@ProfessorWolters]

Thank you Carola!

[@yokata5791]

Like it❤

[@alleafarolazno2524]

Thank you Prof, you just saved me time on research

[@ProfessorWolters]

Glad I could help

[@makhethoncube6856]

Awesome Prof!

[@ProfessorWolters]

thank you

[@ghenereheerah4566]

Really appreciate this explanation! Helped a lot 🙂

[@ProfessorWolters]

Cheers!

[@sedaghatmolaei3437]

Thanks for the information you presented

[@ProfessorWolters]

My pleasure

[@nasrasaid834]

Thank you🙏💕

[@ProfessorWolters]

You're welcome

[@lavionyoutube3670]

it is really amazing and interesting . easily understood it. thank you professor.

[@ProfessorWolters]

Thank you

[@fulfanueltubuah9596]

Thank you sir for the lesson

[@ProfessorWolters]

You are very welcome

[@thevictoriaabia]

I watch your travel youtube channel so it is interesting to come across your content as a business school professor. This video in particular was added as a resource in my class module.

[@ProfessorWolters]

I hope it could help a bit. What University do you study at?

[@thevictoriaabia]

@@ProfessorWolters Yes, it did.
Thank you. I study at Nexford University.

[@rumbidzainyakujara98]

You are incredible,l really needed this clear explanation ❤️

[@ProfessorWolters]

I'm glad I could help

[@rumbidzainyakujara98]

Professor can you do another video on the effects of tariffs

[@ProfessorWolters]

@@rumbidzainyakujara98 i will in the future, right now i am filming a bunch of the videos for the intro marketing topics. That is for when we get to the next level :) but i will get to it. thank you for the suggestion

[@rumbidzainyakujara98]

Professor Wolters okay sir

[@IsJdog911]

Very good you explained this so much better than my lecturer. Please don't tell her I told u that shhhh 🤫

[@ProfessorWolters]

It will be our secret 😉

[@manikandanbalasubramanian5858]

Hi,
Why did you miss out on Mergers and acquisitions? It can also be a cross border activity

[@ProfessorWolters]

That would be in direct investments and joint ventures

[@albertmatt1424]

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