What Happened To Supra Footwear : The Rise And Fall Of A Streetwear Brand
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- Опубліковано 23 лип 2022
- How many remember Super sneakers? In the mid 2000s Supra sneakers exploded on the scene proving that if designed right, upstart sneaker brands can muscle out a space in an otherwise legacy brand dominated market.
But over the years, Supra has fallen off, hard. Why is that? Let's find out. I'm Nate the Great from Takeflight214.com and this is the rise and fall of Supra Sneakers
www.takeflight214.com
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If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series:
What Happened To Crooks and Castles:
www.youtube.com/watch?v=cD-ia...
Happened To Last Kings:
• What Happened To Last ...
What Happened To Diamond Supply Co. :
www.youtube.com/watch?v=uSwr6...
What Happened To Billionaire Boys Club/Icecream :
www.youtube.com/watch?v=BUlyW... - Розваги
I really miss this brand. Being a young kid, there were so many pairs I really wanted and never bought... now I can't even buy from the brand at all.
keeps your eyes peeled on sites like poshmark and mercari. bro you can get some killer deals there
me niether i always wanted those shoes when i was 16 but i cant. buy those shose anymore
They have a website
Nah they don't. They are discontinued
@@12jdjd well ebay but okay
Supra was a favorite of mine. I had Muska's OG Skytop, Vaders, & Muska Skytop 2s. Its a shame the company is no longer around.
Yea me too I was a big fan back in the day
It is around
It's still sold, but they aren't available in the U.S....Also the style of them don't resemble what they were at that time at all.
and now it's owned by some mid-ass South Korean streetwear company that's completely cut the "footwear" out of the name "SupraFootwearCo" not by removing it from the name, but simply not making footwear anymore and instead trying to push shitty Monkey NFTs and clothes.
I'll keep all my TKs and Skytops on a shelf till the day they get back into the footwear game though. Reminding me of better days.
Damn thx for making this video bro! I remember when Justin Bieber wore these shoes! It was around the time he was blowing up and taking over the world and literally there wasn't a performance where he wasn't wearing supras from like 2008 through like 2014!
I still wear all my supras to this day! From the skytop, skytop 2 , vaider and society! I have about 72 pairs of supras. Clearly my all time favorite shoe brand!
Any idea where to continue buying some ? That's legit ?
I have a pair of black Muska 001 Skytops. With the white midsole that has the 2 black stripes. Black/white/white i think. Any idea what year these may have released? I can't remember when I got them. They must be 12 years old by now.
Got any for sale ?
I was a big fan in 2009 to 2012.
Man this video made me tear up with nostalgia. The amount of Supra shoe boxes I have from my childhood just makes it hurt so much more that they are no longer around
They should have never sold. Supra was a great footwear brand. I have only worn supra for about 12 years... massive shame. I was gutted when I found put they were gone!
Last week I boguht two supra skytop shoes from the internet. You know what.. I fucked up! i got scammed. I didn't know that supra stopped producing shoes anymore. It's so sad to me. I've never owned a supra shoe before. as I live in Europe I have never owned them. The brand of my childhood was sold to the chinese and now they are producing t-shirts and hoodies???. believe me if i get rich one day i want to buy this brand and bring it back to its old days.
so they were fakes? theres some selling on ebay from china they look pretty good
I saw one website, they have many supra shoes for sale, is that legitimate? I can send you the link for you to check!! What side you got scammed?
@@viniciussilvaferreira4421 no no website like that is legitimate they dont exhist. theyll take ur money and not send them
I got a pair of Vaders when I was in middle school as a gift and I loved them. Really miss this brand
Missed the few pairs I had. First skytops and TK society's I think. They were wild at the time and thought they would have more of a legacy. Showed a younger dude that I work with some Supras and he though they were wack af 😂
I just got scammed from a website because i wanted new vaiders (my old ones still good but to have a new pair in closet is a nice feeling) rip the 65 € i hope one day they are back on the market. dont find other brands that comes close to the good looking design.
Same :( I didn't know that ther are not pruducing shoes anymore. And it's really funny that brand owners not busy with their ownership. Scammers selling their shoes on the internet and they are not getting ban? what would happen if someone try to sell fake nike or adidas. that's really alarming.
Had the skytop 1 and 2s vaders, and Tk societies, brings me back so much and the I have to thank them for getting me into shoes in itself
Doing the lords work here buddy👌🏻 I’ve grown up skating in a 3rd world country and Supras were like the pinnacle of style, now that I can afford them they’re out of production lmao
One of my good friends used to work at the headquarters back in the early twenty teens. I was always curious what happened to them.
Great video, well researched and informative. Was wondering where these shoes went. Total bummer. This brand, and Adio were fire but ruined due to mismanagement.
I felt like this video was made for me because you literally made this video 24 hours ago, and i just decided to look for their shoes on a whim and realized something was fishy. they sold it to Kswiss out of everyone smh. Can't be too mad at them make that money.
Yeah seems like it was all down hill once they sold to K Swiss
Motha Fucka
Me Too!
Random Whim
and dang, I literally had to google it and your video filled the history of supra in the void of ... what the fuck is this NFT bullshit
all because I remembered Supra
They could have made probably 80% of that money without selling their souls....and I DO fault them for that.
I was just thinking about supras also and coincidentally 2 weeks ago this dropped 🤯
Soo gutted probably had 10-12 pairs would love a fresh set of skytops fullback w red soles
Some stuff wasn't quite 100 but *mostly accurate,* it's hard to even find them on ebay now
I got 40ish pairs, love every pair...
🤙🏼🤙🏼
I wanna see your collection 😂
still rolling my skytop 2
I remember I wanted these shoes so bad but I couldn’t afford them. but when I had the money, the first pair, I got I cherish those shoes as if they were my children
Same, I remember mowing lawns to get enough money. And being so careful wearing them
same here bro! as a kid i was way to broke to ever own a pair but now that im rolling in dough i still cant get mt hands on these smh
just imagine nike buy supra instead of kswiss things will go well like what they did to converse nowadays they really revive the chuck70 and upgrade the comfortability since allstar has an issue on that.
Damn. I really miss this brand. I thought the reason why I couldn't find them was because of Covid with product shortages. Really bums me out that I can't get new Vaiders. Still have my OG Charcoal Canvas Vaiders with the sliding tongue emblem. But they're pretty trashed.
ever since supra stopped, I've had a hard time finding a new pair of shoes that I really like. Supras were the ones... I loved all the feature about the shoes. No other shoe did it better in my opinion. Now the shoe designs/feature they had are forever gone
Great video. Looked it up cause I just saw the Supra Instagram shilling NFTs lol
Yeah they have fallen pretty far these days lol
I just love this brand...In India These are available only in Myntra back then.
I own three skytops..thank you for the informative video....❤️
I am skating grey supras right now and they are supra dope.
Deserve way more views
Thx so much, glad you enjoy the content 🙂
I was and still a big fan of supra sneakers and i feel so sad to see it go
You hurting my eBay search purchases with this video 😅
Omg...and I just thought let me buy some supra's. And find out they are disco. Smh
Man I remember I could only grab the grey version I wanted the zebras so much or the vaders
Holy shit I didn't know any of this happened. I just happened to look for some shoes just now and MAN. Ya hate to see it.
I used to want these so bad in middle school, it's a shame that they're no longer here.
how could such a amazing brand die like this when so many celebs were involved with it
Brace yourselves!
Veteran Supra Footwear collector has entered the stage!
The brand truly ceased to exist as soon as it was sold.
Not only did they stop the Factory 413 concept, which was the brand's bread and butter as this is where the limited releases dropped. Each strictly numbered to 413 pairs, most of the times.
But they also messed with the shoe's designs badly.
They removed the stash pocket from The Skytop, the cuban link chain from The Cuban, dropped the letter n from the model's name for some reason and made the shoe fit painfully narrow, removed the sliding enamel badge from The Vaider and side piping detailing, shortened the front bumper which made the shoes wear out faster when skating in them and the ultimate disrespect, traded the premium waxed laces for the cheapest cotton laces available and got rid of the iconic Supra Foam insole, which was the real reason why the shoes were selling on 1st place.
And started putting out whack collabs completely unrelated to art and skateboarding like Disney, Assassin's Creed and Call of Duty.
And truly the last nail in the coffin, their models no longer being engineered for skateboarding.
The reason why the brand survived 7 more years was Chad Muska himself, as he tried real hard for the brand to never leave the spotlight and it showed, with The Decades Collection and lastly, with The Muska2000. Which was a real tragedy as it was inspired by his Pro Model with eS Footwear, but was truly just cashing out on The Chunky Sneaker Trend at the moment as it wasn't engineered for skateboarding.
Anyone interested in remaking the original supra I mean if that's legal anyways...
Damn bro you’re spot on :( rarely wear mine now a days.
@@Sal_lazaro I'm diamond hands with mines.
Over the last decade when I landed my 1st and current job, as soon as I got paid, the very 1st thing I did was hunt for Supras on ebay.
And Nike SB's, but that's another story for another time.
I didn't get most of the stuff I wanted nor the way I wanted it, but I cherish it.
I managed to get almost all versions of the Kamakazes, the ones missing being the Skytop 2 ones and the ultra rare Complex x Sony Piiq Skytop 2's.
Not only DS with their sample tag and rubber tag on (which replaced the iconic plastic and Supra Foam tags) and with the extra yellow neon laces on their lace bag, but dirt cheap as well.
Unquestionably, the best Skytop 2 of them all, as not only were they built in SupraTUF (Supras released in this material were waterproof and wicked away mud by cleaning them with a water hose) they had neoprene lining. A major improvement as, for some reason, even the canvas pair had leather lining done with the cheapest Pleather available. Which just like the detailing on The Vaiders and Skytop 1's it fell apart after a while, staining everything it came in contact with.
Which were a giveaway but contest winners were never announced, leading to think it was straight up cancelled and if any pairs actually came out of it, they became strictly for Friends And Family.
And with me as a witness, I can safely say that was the case as mines are my actual size, which is 8.5. Completely unusual, as usually sample pairs come strictly on 9.
The other samples that came on different sizes being the promo Vaiders for Lost and Armored. Which out of the blue popped up on ebay, for a 100 bucks a piece.
All DS with box. The Lost ones even coming with a copy of the script for the last episode and the mug.
Unfortunately, I struck out on those as, they came out on a time of personal financial struggle were I just straight up gave up on hunting sneakers to add for my collection.
The only other person that made their existence public before me, is Leo Chipmunk.
The Org's forum founder, and quite possibly, the ones responsible for the Kamakaze Skytop 2's existence. As one of their members customized a pair of Skytop 2's done in the way of The Kamakaze 1's.
And just after the forum got shut down by Supra Footwear themselves, and for obvious reasons as the forum was straight up named after the brand, the Kamakaze 2 officially drops as a Factory 413 Edition.
Too much of a coincidence.
Other personal grails I managed to snag being The Purple Suede Tk Society's, Jim Greco's Supranos on the ultra coveted Red Snakeskin color and a DS sample pair of The Gold Snakeskin Suprano Low with box. All of them for dirt cheap.
I could safely say I made it, considering how lately it has been next to impossible to get a hold of Supras. And what you get, it's mostly the garbage that came out from when it was sold off.
Whoever is the current owner of Angel Cabada's babies KR3W and Supra, is attempting a soft reboot.
KR3W has already returned, with brand new website and everything. But little next to nothing to show for it.
As for Supra, it seems to be an Asia exclusive now. It checks out, considering it was sold to some chinese group.
I once saw on eBay some all white and all red leather Skytop 2's being sold in Japan.
Not sure if those are the pairs that signal the brand's return, or just some leftover material for a quick and last cash grab.
@@dylives7667 I know I'm very late but I have a question.
I bought a pair of Skytop 1s(001) from a Ross(an overstock place), and I wanted to ask:
Did they remake the Skytop 1s after the change in company owners? I've looked into it pretty hard whether or not I got fakes and it seems I didn't.
It has the stash pocket, logos all look the right sizes and shapes, made in china, etc. etc.
The only thing that looks different is like you said, the sole doesn't have that differently colored heel bit.
So did they remake a lesser quality Skytop 1?
Man I’m so bummed to be finding this out I actually wanna cry. I’ve loved these shoes for years and wear them til they’re dead. Now I go to replace a few pairs just to find this out, I just don’t know what I’m gonna do with myself what a gut punch. I really don’t think there is a cooler looking shoe than the skytop and vaider. I regret not taking better care but I’m not a collector. As a non shoe person I never wouldve thought such a thing could affect me like this. It’s like saying I can’t ever have my favorite food again or something. 😭😭😭
Supra I miss you!! I'll never sale my all black Muska 002 😭❤ This was my dream brand since i was a teen and 10-14 years later I still love it and want it!
I absolutely adore Supra’s. My favourite brand, literally the only high tops I would wear. I never realised at the time that they closed down, I just started to find it harder and harder to get hold of them and then someone told me the terrible news 😢 Nowadays I still wear them but tend to collect any that I come across. Problem is there are so many websites selling fakes or pretending to sell Supra when in fact you will never receive them that it’s almost impossible to source them now unless used. I hope and prey they bring the brand back 🙏🏼
Are TK society’s in good condition worth much on the secondary resale market now? I have a pair that are in great condition atm but was wondering if it’d be worth to keep a hold of them still
I think I have terry skater pro model, bought them in a whim because they looked so cool but I did not get to wear them and now they don't fit anymore. Still holding on because they look so amazing
Glad I still got my Supra skytop Comakazi joints
Found a pair of black Vaider CW in basement a couple of days ago and today I had a little time to spare so I washed them. And while washing them i thought wtf are they up to today (Supra Footwear Company) just to later find out that they don't exist anymore... damn
Still got my Society model in "lakers" colorway (purple patent/suede leather with yellow soles) might sell them tho.. just got them couple times on 😅
still looking to sell them?
I was looking for shoes the other day and come to the realization that they were gone
I couldn't believe it when Supra went under, lol....Skytops and TK's are nostalgic as hell now.
Supra always had fly shoes. Makes sense they were affiliated with krew. Krew had some of the flyest hoodies and pants. Those chords were amazing
I was so confused last year when I was looking for sneakers but couldn't find any Supras. Their designs were so far ahead of their competition, most other shoes look so boring.
I still can find new pair of supra in malaysia ❤ as of right now have skytop 001, skytop 002 and tk society all new and legit. Because have 1 shop that sell the shoes but never got to sell all of them and the shop has kept the shoes for 10/12 years in the box waiting for someone to pick em up.
Skytop 2 was a revolutionary for high top shoes back in the day
I had almost every pair of skytop 1’s 2’s and Tk societies
Supra please come back
I still have a few pairs left that I currently wear
im still rocking my Vader supras, they're comfy as hell
Man I need more pairs… I’m so sad I didn’t buy more..
Hey i have a pare of supra I am trying to find more info about them if anyone can help me that will be much appreciate the help.
What you trynna find out ? 🤔
Supra was one of my favorite, the best styles that always looked above the rest. I certainly miss them.
I own 5 pairs including muska twos, Tk society, lizzards king's and a couple of vaders
Chase davenport a animated cartoon character wore these in the show lab rats. and that's how i found this brand. I have the vador high top the grey alumumn and skytap ll
I have about 25 pairs of Supra's right now, im not sure i should sell or keep them they are all in excellent condition a couple brand new still. I got a nostalgic connection to the brand and knowing its gone now it feels wrong to get rid of them even if i need the cash from time to time.
Yeah there’s some of them I would never part with if I still had mine.
Where should I look to cop a pair of white supra vaiders? Stockx? Ebay? Amazon? I wish I knew about this earlier so I woulda got a couple pairs. Sad story about Supra shoes 😭😭
Dude on Ebay sells them.
From china. Just bought some skytop 2s and make a review on them
i also love this brand supra i have only one pair of supra shoes with huge ear hip-hop type😊
I just bought 2 pairs today from offer up ☠️
Vaiders and Bleeker I'm pretty sure they are fake cause the price was ridiculously low☠️ but everything seems legit 😤
Were they real?
@@MikePaul32 After doing all the research and comparing I can say they are legit & can spot some fakes pretty easily now. As for brand new I haven't found a website that isn't a scam. Been buying on offer up the past month and they have been in good condition. 👍 Been thinking of posting a video of my Lil collection 🥲 since there isn't any new vids on supras
@@wantedb3t0 🙏please make a video on your collection
@@maximusenzo758 I'll get to it soon getting a couple of pairs cleaned rn
I miss my society II they were my absolute favorite with the red bottoms!!! Sadly they fell apart quickly i needed to constantly buy a new pair so on a whim today I decided to buy a pair after 12 years from my last purchase only to find out supra is a shell of what it used to be 😭😭😭 the website now has ugly shoes now. Sad I will miss them!
their site doesn't exist anymore bro. you seen a rep site.
Just watched a video about terry Kennedy than a video about karma loop now this video… damn I miss that skateboard rap era !!! 😅
Yeah shit was a vibe, u should check out the one I did on Krew and Trukfit too
man why did you make me fall in love with a brand that is horrible to even attempt to find man. i been looking for breakers white rose gum for a day and a half now and my card been declined from the only reliable sites i seen and im starting to think them mfs gone forever
You ever find them?
I got a pair of Samii Ryan Breakers size 9
I remember them because of Antwan Dixon and Vancouver etc. After that they became a cheap Chinese shoe company💀 also it’s 2015 not 2012 just a little change I also had a pair blue ones but idk what kind because I destroyed them.
Had a pair of black vaders
All black for me
I had the OG Muska Skytop and another supra shoes but damn now its a EU/ korean brand now
I miss supra so much I used to only wear supra.
I have a brand new pair of skytop 1s in white wore em like 3 times. I had a pair i skated when i was younger then years later saw these at zumiez and was like
Fuck itttt these arent gonna exist one day ima cop. Well good shit i did.
I miss this brand like you wouldn't believe. No other sneaker comes even close in terms of form and function.
yeah jordans are suffocating my foot and hurts after walking so much. supras are so comfy
I still find them on Poshmark. I have bought 3 pairs over the last year on there. In great condition. If you seriously want a pair of them, I would look on there.
Can you make one on creative recreation?
Good idea, I forgot about them. They go on the list 👍🏽
Wearing my dying pair of Supras right now, was gonna order a new pair until I found out they’re dead :(
Just got a pair off skytops off Poshmark
Im a skateboarder of 13 years total and supra was my brand. I only wanted to buy supras. Nothing comes close to this style and I'm so disappointed that they stopped. I don't even know what I want to buy anymore . It takes me forever to find a shoe I'm interested in
That’s totally me😢
i only like Jordan 6 and 5 my TK society in black that im trying my best to keep mint condition
I Still have 2 pairs of supra skytop size 12 brand new. You can barley find them anywhere
even Steve Rogers had them on in captain America 2 🤷🏻♂️ they would have been better off selling to some one like adidas as it might have live on. but probably the best looking topps out there up to now.
supra is coming back i can feel it
Yes I am fan Supra skytop
I miss Supra so much. Still not found a pair of shoes as comfortable and as slick as my Skytop IV's and every time I try to find a pair I get sadder. The company is a shit clothing brand/nft peddler now and it's such a waste of what used to be THE best shoe brand.
Used to own skytops until the leather on the upper rotted.
This was truly disrespectful, as them joints were more expensive than Jordans were at that time.
More specifically the detailing parts and the lining. Fortunately that last part didn't happen often.
And it's a real shame as that's what happened to The Comakazi Skytop, the shoe that made the brand blow up.
Just Bought some New Skytop 2s from a Ebay Seller in China. Apparently he has access to the leftover warehouse. Did a review on the ones I bought.
Btw anyone have the Skytop 1 Decade X size 8.5 to 9 ? 🤔
Can you tell me his link or his name?
@@urjnlegend link is in the description of the video I made. Should be on my page
@@wantedb3t0 comment says he's selling fake shoes
@@urjnlegend I can't speak for other products he's selling since I only bought the Skytop 2 from him but they look and feel legit. Compared to my other supras in my collection. I do plan on getting some Skytop 1s and vaiders from him in the next couple months
I think if some die hard supra fans could get with a company and send them a supra they really enjoyed we could possibly re manufacture a few thousands and it might not be illegal if Noone is making a profit from them?
Krew went so hard and Chad mushe made Supra not jay z I never even knew jay z was involved lol
Supra high tops are best looking shoes imo.
I gave zero fucks who wore them or whether they were popular. I just loved the quality, comfort & look of skytop 2, 1 & vaiders. S1w were cool looking but miserable to wear. Skytop 3's were a whole different sizing & didn't fit so I couldn't say whether they were comfortable cuz the size i wore in all supras were hella small in skytop 3's. 4's were cool but not as flexible as 1s & 2's.
I always forget the name of the 1s that were similar to sky2's but had less flair & a weird bulky sole. Still dope but I'd take sky2 over them any day. I still live in my 2's. Been wearing for yrs. Tk society looks good on a shelf but not a fan of wearing shoes with upper straps. Look a bit goofy on imo.
Let’s not act like Fly Society wasn’t the reason Supras had appealed to hip hop artist Cmon now
🆙 🆙 🆙 🆙
I had like 30 pairs
no wonder my recent Supra purchases have been crap. Were these originally made out of leather and now they are basically made out of plastic? Bullshit!
Has anyone found a comparable new brand they would recommend?
Supra Yeezy anyone thought about that!
Does Supra still have a legitimate online store or is it a scam??
There still up, they sold the company so it’s owned by different people but Supra.com is still legit.
They were cool but got warn out fast
Mfs had clout.. Shit they made was hot.. "Celebrities" started wearing it cuz it had that clout already... They didn't "make the brand".. Supra didn't "strategically seek out/pay for endorsement"... Shit was hot cuz skaters had style like a mf... Maybe celebrities helped spread it to the masses, but it already had clout enough on its own for celebrities to wear it, without being payed for promotion...
Muskas design made this brand
I wish supreme bought supra.
I don’t know about that😬😬😬😬
@@nicgur_6981 if supreme bought supra brand,i think that would be a happy ending for everyone.
Idk I always found their shoes ugly to me so while I’m not shook they went out of business, I’m sad the skate community lost another brand.
I have at least 15-20 pairs of Supra’s shoes a lot still in damn near new condition. I love their shoes they were great. Now i try not to wear them as much because i don’t wanna ruin them and because you cant buy them new anymore🥲🥲