What Happened To Zoo York : The Rise And Fall Of A Streetwear Brand

How many remember Zoo York? Zoo York was one of the pioneers in the skateboarding industry, rising to fame in what many call the golden age of the sport.
At their peek, Zoo York was at the heart of the culture, carving out a space and helping to lay the ground work for the entire evolution of a fashion genre.
But over the years, boy have they fallen from grace. But how though? What could cause such a storied name to tank they way they have? Well lets find out, I'm Nate the great from Takeflight214.com and this is the rise and fall of Zoo York.
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If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series:
What Happened To Crooks and Castles:
www.youtube.com/watch?v=cD-ia...
Happened To Alife:
www.youtube.com/watch?v=6PCDS...
What Happened To Diamond Supply Co. :
www.youtube.com/watch?v=uSwr6...
What Happened To Billionaire Boys Club/Icecream :
www.youtube.com/watch?v=BUlyW...

[@lockedinlachlan]

I already knew the history and current state of ZY. But I love this brand, skate their decks, so I still love to know content is still being made around ZY . Thank You!

[@jamesgrusel5537]

Shit Justin Pierce was my best friend for 5 years! I grew up in The Bronx where we didn't have skateparks we skated the streets!! Some of my other crew I skated with included Mike Hernandez, Harold Hunter! Now I'm 50 years old and watch skateboarding videos daily! ONE LOVE!! 😎

[@skateboston420]

It was the videos, my friends. Heads, Peep This, Mixtape, Mixtape 2.0: Unbreakable, E.S.T., E.S.T. 2.0, E.S.T. 3.0,

[@dbrfour]

Used to love this brand! Great video, as always 👍

[@razwanakram4446]

Great video 📹 much love from England 🇬🇧

[@dylives7667]

Just last year I got a couple of Zoo York Basketball Jerseys.

[@konstantinkennedy2244]

RIP HH, many memories from the 90s hanging in the Alphabet city

[@turnerbrim505]

Brought 2 sets of 3 zoo York crew tees at the Little Rock mall, forgotten all about this brand

[@alpaykasal2902]

most of my tshirts were Zoo York and 555-Soul. What a great era.... Fang's brother was in our crew, and Harold was one of the homeys along with others from the Kids movie via hanging at NASA nightclub. That's mainly how I knew them.

[@pdigi3179]

I still love when I can find Zoo York gear. I literally just bought a pair of shoes a wk ago

[@reek1111]

🔥 🔥

[@user-ld4sj9wk9m]

Do a what happened to marc ecko or ecko brand (rhino brand, ecko cut and sew, ecko red etc)

[@deestaples1059]

U should do a video on menace skateboards

[@CoolBreeze0432]

New York had some great skateboarders on their team I used to buy zoo York skateboards for years back now's in skateboarding

[@beachcity562]

I didn't know this..

[@KEVINofallKEVINs]

I jus bought a ZooYork Shirt from Ross and I'm from TEXAS

[@truthreignsforever9286]

N8 the Gr8 ☝️😎

[@nicgur_6981]

I got a purple zoo York hat very nice 👍 I hope it doesn’t fall like supra or something.

[@bugsjam]

dam

[@wilcross50]

Vision was calling it street wear in the 80s