What Happened To Crooks and Castles : The Rise and Fall Of A Streetwear Brand

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  • Опубліковано 25 жов 2021
  • What happened to Crooks and Castles clothing? During the early to mid 2000s Crooks and Castles was one of the leading lines, but they too would fall victim to the rise and fall of a streetwear brand.
    Their pieces sold for a premium and could be spotted everywhere, from rappers to mall crawlers and all in between.
    But like many of the top brands from that era, Crooks and Castle was not able to make it into the 20s with that same footing.
    In this video, we discuss the rise and fall of Crooks and Castles Clothing.
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КОМЕНТАРІ • 61

  • @Heybigtony
    @Heybigtony 2 роки тому +27

    Them crooks hoodies go hard. They jus need to keep the brand out of Zumiez that was the downfall

  • @CNR438
    @CNR438 2 роки тому +9

    Haven't bought Crooks and Castle products in almost a decade. Recently, wanted to purchase a CC hat and noticed the brand is being sold at Tilly's and Zumiez... not sure if I still wanna rock CC

  • @joebuddensbeard6615
    @joebuddensbeard6615 2 роки тому +6

    The favorite clothing brand of high school weed dealers

  • @blackgrass3158
    @blackgrass3158 2 роки тому +16

    Crooks gear is still printed in Montreal right now in 2021. The quality of the garment they print on seems to go down a lot unfortunately, with sizes that also are sometimes not true to the label sewed on. So if you order a size XL , you might find it pretty tight or vice versa.

  • @GrittyGuapo
    @GrittyGuapo 2 роки тому +7

    I have a couple shirts still I still fw crooks. Hope they come back like b4. Hey awesome vid too you deserve way more views on this 💯💯💯

  • @tjanderson5892
    @tjanderson5892 2 роки тому +4

    Any streetwear brand loses its appeal once it hits Zumiez. Stussy is really the only one that can survive the Zumiez curse, but that’s bc it was around long before it became available there. Crooks and Castles to me never hit. The name didn’t come off as a luxury street brand and doing too much w/ the graphic tees can detract from its urban appeal also. Many streetwear brands don’t last bc they’re a catch 22. The appeal to em is the exclusiveness and limited supply. But that also makes growing the brand more difficult bc you’re taking away what ppl innately like about it. Supreme’s done it right on a large scale. Pink Dolphin’s done well on a smaller scale. Many others will just come and go

  • @JKxox
    @JKxox 2 роки тому +5

    I ordered the $98 crooks n castles black deathrow records hoodie, gold silk inside the hood and hoodie and big symbol on back and crooks on one arm, castles on the other. Waiting for it to arrive now.

  • @johnnymcfly43
    @johnnymcfly43 2 роки тому +2

    just ordered me some B.O.D.R. collab from crooks still mess with them 10 years later born in 85 grew up with g funk this my line I've stuck with!

  • @mattminnick8897
    @mattminnick8897 2 роки тому +3

    Snoops halftime outfit did wonders for there sales I bet. It's what introduced me to the brand can't believe I've never really heard of it. You watch this brand isn't going anywhere

  • @chelseacrane7383
    @chelseacrane7383 Рік тому +4

    I just purchased two jackets and two hats from their website. They’re so nice! Can’t wait til they come in the mail’ September 🇨🇦 2022’

  • @LakSleepin
    @LakSleepin 2 роки тому +2

    Why you have only 1k subs? Your content is so good! Subscribed

  • @Jasekingg

    C&C is mad nostalgic. Used to rock that all middle school.

  • @londonsurbanboutique4471
    @londonsurbanboutique4471 2 роки тому +5

    At one point in time there was only two brands that people chose between...and that was either crooks or LRG. I always chose LRG. I wouldn't say the street brand fell because there is still a market for it ( I still sell this brand at my store and it does sells out) however, I would say that its not selling out as quick as it did compared to the early 2010s. This brand (althought started in 2002) didn't become popular till late 00s and early 2010s.

  • @ryancan1550
    @ryancan1550 2 роки тому +3

    Rip Lewds. Will always support my hometown brand and love how these guys came up. The brand was popping off so well back in the late 2000s and early 2010s. I still remember going to their store at 8570 Sunset and the first Fairfax location. The concert with all the local acts and pusha t was phenomenal. The brand can definitely come back harder than before. Their initial push of going to be using higher end garments a push in the right direction but i still see that the brand is still selling the same stuff from the “golden age” of socal streetwear. The game had changed and they sold out to sell at zumiez. I would still support the brand if they moved to a more muted look or evolved their current products.

  • @candigirrl003
    @candigirrl003 2 роки тому +2

    I associated It with snoop dog, because of what he was wearing In interviews, plus the merchandise catalog I got In the email. This documentary Is entirely different from what I thought It would be. great work.

  • @poplifemedia

    I was delighted to get two Crooks and Castle hoodies as a birthday gift. I wear them around my house. They are well made. I have watched this label grow and I have always been a fan of theirs. Rock On!

  • @layzie617
    @layzie617 2 роки тому +4

    Yes I do 2021

  • @beachcity562
    @beachcity562 Рік тому +1

    Dope story on crooks and castles people went crazy for it back in the day! My brother just bought me a crooks and Castle shirt for my birthday! You need to do a story on gino green global

  • @bradleydearborn2540
    @bradleydearborn2540 9 годин тому

    I’m 24 I had a crooks n the hood hoodie in 2015 🔥

  • @alexthelizardking
    @alexthelizardking 2 роки тому +1

    Used to own some of their shirts.