What Happened To Obey : The Rise And Fall Of A Streetwear Brand

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  • Опубліковано 16 кві 2022
  • How many remember Obey? Created by American street artist Shepard Fairey, OBEY was one of the hottest streetwear brands around.
    The pieces were all over the place and Fairey himself was in such high demand that he was commissioned to create a piece for Brack Obama back when he originally ran for president.
    But over the years, Obey has all but fell out of public attention, why is that? Lets find out, I'm Nate the great from Takeflight214.com and this is the Rise and Fall of Obey.
    www.takeflight214.com
    / / takeflight214
    / takeflight214
    If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series:
    What Happened To Crooks and Castles:
    www.youtube.com/watch?v=cD-ia...
    Happened To Alife:
    www.youtube.com/watch?v=6PCDS...
    What Happened To Diamond Supply Co. :
    www.youtube.com/watch?v=uSwr6...
    What Happened To Billionaire Boys Club/Icecream :
    www.youtube.com/watch?v=BUlyW...

КОМЕНТАРІ • 91

  • @AmandaLeeGarza

    I’d still wear obey. I wish I could find some more vintage pieces from early 2000’s for sure. I wouldn’t wear the new stuff tbh. Very fascinating video. I was watching Degrassi and saw someone wearing an obey t shirt and didn’t realize it was founded in the early 2000’s. I thought it was a hype beast brand that was popular back in my high school days. So I decided to start looking around for more of the earlier clothing pieces. Then randomly decided to look up “obey clothing brand history” and found this video. Nice commentary and nice work!

  • @b4Sed1593
    @b4Sed1593 2 роки тому +21

    Bro you need WAY more view and subscribers. There’s no way that teens during the late 2000s-early2010s don’t relate to the clothing trends from that period.

  • @robinalnborg131
    @robinalnborg131 Рік тому +10

    I^m still an big fan of Obey

  • @mistermxyzptlk7841
    @mistermxyzptlk7841 2 роки тому +58

    Zumiez happened to a lot of these brands, that's what happened.

  • @Byebyeme
    @Byebyeme Рік тому +13

    We are an “OBEY” family for life. Since 1991 we’ve been wearing Obey

  • @tyruszealz
    @tyruszealz Рік тому +1

    Appreciate this bro, well put together and informative 🤘

  • @ezraathome
    @ezraathome Рік тому +6

    I remember all this Obey going on during the 08 election . It was a crazy time then just like it's now . This "steeet art" coincided with the whole "hipster boom " of that era . Post Gen X enter the Millennial ..

  • @jesswilliams1436

    Thank you! Mostly commenting for the algorithm, but i legit appreciate how thoughtful this vid was. Keep doing you

  • @jack.k5721
    @jack.k5721 2 роки тому

    Thanks for video!

  • @paulgaskins7713
    @paulgaskins7713 2 роки тому +1

    I’ve always wondered this!!

  • @BenjaminJohnsonakaMrBenja

    It's fallen out of public attention, but he's moved more into the fine art world and makes much bigger sales with fewer buyers. Not sure about what his financial statements look like, but he seems to be doing fine.

  • @Peter-nq8tl
    @Peter-nq8tl Рік тому +2

    Hell yeah. One of best fabrics for winter and skating

  • @PK-hr8rn
    @PK-hr8rn Рік тому +4

    I still wear it

  • @Staravora

    I totally forgot about Obey until I walked into a store here in Bangkok and noticed they were stocked with the stuff

  • @curedtv1465

    I still rock Obey

  • @jrmrtnzr14
    @jrmrtnzr14 Рік тому +24

    From a graffiti perspective he sold out

  • @rhywive

    great clip, thank you

  • @afga3477
    @afga3477 Рік тому +5

    I still buy his apparel, t shirts more than anything, when I see a design that likes me. After Stussy this is the brand of which I have more clothes

  • @tonyfalco821
    @tonyfalco821 2 роки тому +5

    Takeflight214 has been killing it on the "What Happened To Series" . Keep this shit up family.

  • @CLASH12Graff-et7bu

    i still rock it as a street artist🔥