How We Run Facebook Ads For 40+ Clients (£70k Per Month Agency)
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- Опубліковано 6 лют 2025
- In this video I breakdown our Facebook ads strategy that generated over £2 million a month for 40+ agency clients.
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Thanks for being a real help not like all 90% of the UA-camrs who only talk about mindset and stuff like that. We appreciate it!!!
Thanks bro
Keep up the good work man ! I was looking for content like this
Super practical stuff showing what you are doing
For me, 20 mins of you showing what you are doing is FAR MORE VALUABLE than the 20 hour course which goes through boring presentations
yeh that's the plan, I don't have time for super polished vids, just wanna educate. Glad you enjoyed, any topics you want let me know!
@@TheSamuelDarby Say that you are going into a new niche. How do you do market research :
1. Finding what your potential clients wants(in your case it is home improvement biz owners)
2. Find what your clients client wants(home owners)
Great Video Mate! The amount of value in this ONE video is insane!!
Love this system as you can rely on Data driven decisions rather than going full cowboy haha
Watched a few of your vids and Love the Content bro - looking forward to see your channel grow :)
PS: Love The Tweed Amp and Guitars 🤘🏻
A video on creating the landing pages would be amazing!
thnak you
You have so much information bro it’s insane ppl charge more than 1500 for this info thank you, you gonna scale to 100k a month
Appreciate that
Hi bro, it's really amazing to see you sharing the legit stuff for absolutely free..
I would love to have you on my show as a guest.
loving the videos man, your huge help to all of us tryin to make it!
This is amazing value man... I almost paid for a $750 course and this really made me think
Just confirmed my email for the newsletter, really looking forward to it, as service delivery to high ticket clients is in shambles & kind of guess work for me out here.
Great video 🔥
Hey man! Are you focusing in lead gen for coaches/consultants?
Yup
The main thing im trying to understand is the post-ad click. Because the one thing im trying to understand with this is how the business you're advertising for knows you managed to get a customer to purchase the product. Apologies if its obvious im really new to this, just trying to learn.
Hey Sam, I have a question that I couldn't find an answer to so far: How do you deal with different seasons like winter for instance? Do you still run ads and leads come through since they pre-book for spring / summer or how does it work? And not to forget thank you from the bottom of my heart for these insights! Really helpful.
thank you so much, Samuel! This really helped me a lot! I got tons of takeaways from this as well as an overview of what it's really like. More power to you and cheers to more content like this! Pure Gold!
My man just decided to post gold. Thank you
Samuel appreciate the value, your are the best man! In your next video can you go through you appointment system for your clients?❤
awesome stuff man - really appreciate you - lots of nuggets in every video!
Serious value in your videos, mate. Thanks so much for sharing. Subbed & signed to newsletter 🤙
Thanks mate 👍
this is far more useful than channels like Iman Ghadzi, thanks!
goddam the value you give is amazing...thanks brother
Welcome mate
You calculated ROAS, with a currency format in place. So assuming it was a 26 ROAS which is pretty good for service based business. Revenue per lead is the revenue divided by the lead volume.
Great work Sam. Clear, honest, concise.
Bro, Amazing content, We love the work you do; On the question of what we want to see on your videos. How do you set up Zapier and Go high level?
You deserve atleast half a mil subs...
Appreciate that
Great video! One question though: doesnt the facebook algorithm or the learning process get reset when you insert new ads into the same adgroup? Is that a problem?
This is so amazing. You are helping so many people!
Thanks for the help Sam, getting started on first client soon
Fantastic!
Great video! Thanks for posting.
Hey Sam, great video! What niche would you recommend for a lead gen agency? I’m already running FB ads so ideally best for that.
Planning on writing and email on this, make sure to join the list! :)
Learned more here than in 2 udemy courses
Hey Sam, when the lead books the appointment, what’s the process after that? Does the company call the Leads themselves, is it a video call ?
Thank you
Could you make a video about how you organize your Google drive? And how you set up all these sheets/ docs once you sign a client?
Do a video on how to get clients via cold call, DM, FB etc please
One of the best pieces of content that I've seen about SMMA. Keep it up!
Great video once again bro!
Appreciate that
Can you give a Crash course on how you make a Landing Page please? I would love to see how you created that Multistep survey
What a breakdown! thank you so much!!!
Great video, keep it up! do you mind sharing some of your excel sheets without your datas so we can use them for our business
Can't beleive people would ask you for that spreadsheet :D :D some people just want to become millionaires through ctrl c and ctrl v
Dude the value in this video is insane…🚀
Few questions:
1. when an ad fatigues, do you launch a new ad within that same ad set?
2. do you duplicate old ad sets that were working and launch or just create new ones from scratch? does it matter?
1. He launches within the same ad set
2. Once you have a winning ad and are fatigued, he mentioned, just recycle the contents from the winning ad (but remember to always be flexible and keep testing even if it's from a previous winning ad)
Would love a video on how you use HighLevel for auto follow-ups etc! This is the best SMMA video I've ever watched.
Hey sam you're creating clear videos and these are helpful can you make video or series on this if you want , how to start agency from starting like no facebook friends , clients or portfolio , how to get first client how to run ads with no experience because many people have no capital or very low budget like or can we do with no money I never ever run any ad so how we can do this and how to deliver results and earn first $500
Great video cheers mate! Where do you build your Landing Pages?
Yo Samuel, What a godsend! I Just landed some Clients in roofing and window replacement industries working on a commission deal. So now i just have to get some Leads coming in!
You don't run CBO Campaigns? And what about dynamic Creative?
Really inspired by your work as im trying to do the same as you here in Denmark! Cheers
Great Value! Thanks for sharing all of this for free!
I am about to start my own agency (everything is set up, I just have to start getting in touch with potential clients ) but I am not sure about the appointment booking process:
Do you call the leads by yourself to set an appointment for your customer or is your work done after bringing the leads to the company and they take action about everything next?
I will start by my own, so I think doing all the outreach for customers for my agency AND building everything for them is a lot to handle, isnt it?
Thanks for your help!!
Let the client do it at first, one day if you can offer it great, but it’s logistically challenging in the beginning.
Make a cold call video PLEASE
when doing lead generation, am I the one who calls the leads and book appointments for the business owner? Or I only get the leads from Facebook and the owner does the rest?
Thanks Samuel, great content! So the sales calls handled by your team or by your client?
The client mostly
Samuel you are my hero
Awesome video man 🙌.
The landing page, survey form and confirmation page, is that all built on ghl?
What did you do when you were getting started case study-wise? Did you have previous experience in the home/construction industry?
What type or name of the landingpage or CMS system are you using when connecting it to your FB/IG ads? Looks really professional!
Samuel, by any chance do you happen to have the calculator you used in the beginning of your video to track the metrics? I think this calculator would help me a lot in terms of discussing results with clients when the meeting happens! Much appreciated mate!
when optimizing - for when lead form cost per lead starts going up, do you duplicate at the ad level or the ad set level? When you do duplicate do you turn off the ad you duplicated and let the clone run with the same creative or do you change it out as well? For scaling up - do you just duplicate the winning ad set multiple times and keep creative the same or do you switch out creatives? Thanks
How would you approach a business which does all types of renovations/home improvements for homeowners looking to sell or update their homes?
Thanks for sharing Samuel! Great content
Were you the one who built up the entire flow and you also work on each of those? (fb ads, landing page way up to sales?)
Can you please make a template of your excel appointment booking data collection system ? That we can access.
What about contracts and how you manage them, what is import and stuff like would be nice if you make a video about that
How do you create the landing pages for the clients? Also, how do you track client results?
I also want to know this
from the start of the vid, he showed e a funnel on how a potential lead turns into a lead, all the way to getting sales.
if you're wondering about the software, he mentioned that he's using go highlvl which has a built-in landing page and CRM software inside (even has an outbound call feature)
You really are helpfull man you really are. Thanks for everything you‘re doing there are many out there that just try to scam you for a course or a mentorship or something but you give out gems for free really nice bro. Much love :)
Can you do a video about cold outreach?
Sure
Legit! I appreciate your candor, specific action items, and positive implementation strategy. You stand miles above the douche bag wannabe Gucci gangster gurus. Keep pushing.
Hey Samuel, I appreciate the amount of value you provide. I know you don’t have too much time to focus on your personal brand but I’d like to help you with that. Let me know if you’d be interested in a graphic designer for things like thumbnails and banners.
Hi sam, do you contact the leads urself and take deposits for their appointment or how does that work
Why aren't you only using GHL instead of the google sheet for your clients? Isn't ghl way more effective?
Amazing value very helpfull
at 17:03 you said you were using what to track the data? Zapio? How do you spell it?
do you offer mentorship! and also what camera do you use!
Would you be interested in partnering up with someone state side to capture some of the USA market? Love the content brotha, keep it up
Are these clients spending $66 & $45 a day total or is per ad creative?
Hi Sam, thanks for the video really useful. In FB TOS they say you can't use before and afters, what do you think about this?
Do you run ads for real estate? Need some advice .... facebook ads real estate Tutorial please
Hi Sam! Thank you for this video, I have a little specific question if you don't mind, do I need a page if I only use my business manager to run other people s ads and pages?
Hey just a thought bout the excel sheet. The conversion rate would depend on their own sales ability, so you landing them 10 leads is 10 leads, how they convert is not on your end, right?
Unless you agree to be appointment setting aswell
Great video
Hows this flow Sam? (BTW bro, wicked value)
Traffic Source (Google/FB) ---> Landing Page/FB Form ---> Gohighlevel lead created in our pipeline ---> Trigger nourishment flow activation ---> Either our appointment setter follows up or if the client is handling follow up of leads, they follow up. ---> Free Quote/ Consultation / Sale.
Where is the data coming from thats populating in your google sheet man? How have you linked that using Zapier?
Great and valuable content mate! Thanks for all the information
Quick question : how do you test an ad campaign at the very start? Budget/ad set and how many ads?
Thanks again
Just follow the same as in the vid mate, usually we’ll go one ad set 5-15 ads
Great video Samuel!
How can you track that the sale actually happened from your lead?
Saw that you offer a ROI Guarantee buy how can you ensure that you got them the ROI without clients potentially lying about the numbers so they can get the refund?
Maybe is a simple question but was concern about that.
Thanks in advance! :) Keep posting pls
Very nice question man and actually I'm also keen to know this.
I hear people use SLACK
@@jeanpierreflor I use Slack in my full time job but it´s a work messaging app something like discord.
Maybe they are using some Zapier integratins but I don´t know. Let´s see what Samuel says :)
High-level I think?
High Level, they have call recording and statistics.
my client can only spend $1000/mo. how do you allocate that accordingly with only $35/day? or how would you structure your ad sets?
Are you the one creating these landing pages?
New sub, loving your channel same, quick question, do you ever not get results or struggle to get leads for clients, i know you recommend we have a great offer with a money back guarantee. If I struggle and the campaign flops, do you refund your fee and the ad budget or just your fee.
Thanks Sam appreciate the value your putting out
why don’t you just use the FB leaf form vs landing page?
I think I messed up. I told a guy we could use $500 AUD of adspend for Services with an AOV of $50,000 AUD… oops what I can I do?
Thanks for the video. I just wanted to ask if you have to pay for each ad or for each ad set
ad set brother :) set it on daily spend.
Hey Sam do you work with multiple people in the same area,or do you do area exclusivity?
How can I actually create a Google sheet? Like that I don't have the money for go high level rn I've been looking for an alternative for a while 😭
How would you setup a pixel etc for clients so you can track conversions?
can you do this for DTC ads?
Such a great video
Thanks for the awesome videos. How do you transfer leads from leadshook to GHL?
how do you follow up leads, samuel? do you have appointment setter call the leads or automated text messages from GHL
nice channel I subscribe
the landing pages are all made with go high level?
Have you tried using fb instant form? Vs your own website landing page? See any difference?
Who is responsible for making the calls and selling? You or its clients own thing?
Depends on your business model. You’d need to hire appointment setters, when getting started probably I’d focus on lead gen.
dude when you work with clients in 1500 deal how much usually you take for you and your team
Can somebody share the formulas please?
It's not just "simple formulas".
It would've been nice if you just share the spredsheet. Not useful.
Hi - do you make your own landing pages inhouse or do you use a contractor to create them? Thanks 🙏
Sam do you think we should tell our clients we cover the budget as part of our offer? or should we specify how much we will spend on ads? to me the first sounds more appealling like a USP but im not too sure. If you can please help me on this! thanks in advance!
Asking myself the same, i think beeing honest about how much the service cost and how much was spend on ads is a better way go offer.
It'd be better if you mention that your cost of service and ad budget are separate + set an ad budget per month, most of that ad budget if set per day, won't really be spent entirely since some days spend less and some days spends more than the allotted daily budget
is it still possible to charge retainers as a beginner agency? and do u think paid trials are also a good way to do risk reverssal?