How To Price SMMA Services Correctly (Ad Spend + Service Charge)

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  • Опубліковано 25 лис 2024

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  • @JordanPlattenExtra
    @JordanPlattenExtra  2 роки тому +17

    Today’s Affluent Merch giveaway winners: Ahmed Tamer, Marketing Harry, Vasav Chaturvedi
    Please email hello@jordanplatten.com with your t shirt size & address!
    To enter our next give away:
    1. Like the video
    2. Drop a comment
    3. Check the next video to see the winner!

  • @christophelourenco9193
    @christophelourenco9193 2 роки тому +50

    Even though I've got a ditigal agency that's doing well, this video's been super helpful to help me realise how valuable my service is. I'm glad you've mentioned the service fees/ad spend rule as well as results over service fees when you're first starting out. You just got yourself a new sub Jordan, amazing work.

    • @JordanPlattenExtra
      @JordanPlattenExtra  2 роки тому +5

      Glad it was helpful!

    • @shrigadge09
      @shrigadge09 Рік тому

      Hi Christophe.. Can you please share your success formula to run a digital agency.. Will appreciate much

    • @christophelourenco9193
      @christophelourenco9193 Рік тому +7

      @@shrigadge09 Hi, there's no formula mate. Or if there's one, it's : hard work + transparency with the client (even when things go wrong, nobody's perfect) + communication + delivering results.

    • @shrigadge09
      @shrigadge09 Рік тому

      @@christophelourenco9193 thank you...

    • @thanos5220
      @thanos5220 Рік тому

      ​@Christophe Lourenço Hi Chris I have a question. Idk if you do pay per lead or not but if you do does your client pay for all the leads up front? Or pay leads every time you get them leads?

  • @alisonie7583
    @alisonie7583 2 роки тому +7

    You might not believe how your advice in this video is so helpful for a person like me just learning Facebook ads to start my Agency. thanks you so much

  • @colinchristiansen
    @colinchristiansen 2 роки тому +4

    video starts at 1:45

  • @madboyscomedy4212
    @madboyscomedy4212 2 місяці тому +2

    I do run ads in Nigeria, and I'd say this guy is right when he says prioritizing on reviews research etc, over charging or money. Today I've got a lot of brands that believe in my work or services. I could even later increase my charge cause they know my worth.

    • @beverleyokonkwo4963
      @beverleyokonkwo4963 2 місяці тому

      Hi, I am just starting out can we talk about the ads. I need some advice. Whats your email?

  • @agathachristie7253
    @agathachristie7253 2 роки тому +13

    These are some great tips! I love helping clients figure out the sweet spot for their pricing. One of the biggest issues I see is business owners not re-evaluating their pricing on an annual basis to see if it needs to change. Great video!

  • @MarketingHarry
    @MarketingHarry 2 роки тому +3

    I can't believe you picked my name 😁 Well, I just rarely win anything this way, but it's a cool feeling. As for these questions I got asked such all the time, so this video is quite useful!

  • @janaomar7067
    @janaomar7067 Рік тому +2

    Yeah please create a one for e-commerce businesses

  • @benitodifrancesco7254
    @benitodifrancesco7254 Рік тому +3

    Isaac Ruble, who has a 7 figure mortgage broker agency says he usually charges a 1500$ retainer and a 1000$ on ad spend, he says anything under 3k total is an easy sale in this specific niche cause many of the brokers are funded when it comes this stuff by a third party and leads is really all they need, do you have any opinions on that?

  • @ryanjriveraph
    @ryanjriveraph Рік тому

    Clear explanation on how to properly charge your clients. Fair enough. More Power

  • @abhishekb.m9422
    @abhishekb.m9422 8 місяців тому

    Got the perfect video. Cleared all my doubts. Thanks bro

  • @xerox5749
    @xerox5749 2 роки тому +3

    I'm running FB-ads for 2 eCommerce clients and would love to hear your ideas about how to do pricing on them! I currently have a % model from revenue but because FB makes it difficult to track results accurately nowadays, my profits are getting worse

  • @bradhoyle3963
    @bradhoyle3963 Рік тому

    4:13 the exact prospects and service I'm reaching out to. Not even a niche video, but my confidence in my own judgement really increased. Great video as always man.

  • @joelbrandt1294
    @joelbrandt1294 2 роки тому

    Finally a good video on UA-cam covering this. Thank you Jordan

  • @SamMudd
    @SamMudd Рік тому +2

    you mentioned that you should never charge more for the services than what the ad spend is, but you also said that they're the ones deciding the ad budget. So are you deciding the service charge after you find out their budget? Might be a stupid question but I'm super new to this. Thanks mate!

    • @billyrhodes_
      @billyrhodes_ Рік тому

      yea I have the same question to... did you figure out a good answer?

  • @tk-zv8ni
    @tk-zv8ni 2 роки тому

    The amount of knowledge is insane here. thanks Jordan

  • @WillZ20
    @WillZ20 11 місяців тому

    Hi Jordan! This wa a great video! Can you do a video on the pricing for brick and mortar after 1-2months of getting them results - how to calculate and scale what is the new service free + ad spend + comission rate?

  • @ujwalh.r5733
    @ujwalh.r5733 2 роки тому

    Wow superb one waiting for this video from the long time

  • @jeremycabrera8747
    @jeremycabrera8747 2 роки тому

    You have just gotten a sub my friend! Im starting my agency for Realtors so I'll be stopping by your channel very often lol

  • @netochiagah
    @netochiagah Рік тому

    This channel has been one of the most helpful channels in building my Agency.
    Please create a video for the e-commerce business.
    I work for e-commerce beauty, fashion and lifestyle brands and it's a gold mine.
    I just believe I undercharge. I'd appreciate your help

  • @jauresiyoro7934
    @jauresiyoro7934 2 роки тому

    Hahahaha, this video is so funny because it comes to answer a problem I experienced today. I have been a Digital Marketing Consultant for 03 years and I charge $700 for Facebook Ads campaigns and $300 - $500 for UA-cam Ads campaigns. And I never go below $500 for Facebook Ads campaigns.
    Today I was talking to a prospect who told me she had a $450 maximum budget. And since I'm about to open my agency soon, we couldn't come to an agreement, she told me she'd get back to me later, in a few months I guess.
    But with this video I realise that I can go below what I'm used to doing.
    And charge $500 with advertising expenses included.
    I'm going to apply this technique and see how it goes over the next week.

    • @christinesarima4233
      @christinesarima4233 9 місяців тому

      Hi, how did it go?

    • @jauresiyoro7934
      @jauresiyoro7934 9 місяців тому

      @@christinesarima4233 Thank you for asking. Today I have a Team with 03 full time people : one video content creator, a media buyer and a social media manager. Our Agency had made 70k$+ last year. This year we are going to have more than 100k$+, quitting soon our coworking space to a brand new office, actually our biggest client is a Bank (we have 15 banks in the country where I live). Actually I still charge around 500$ for paid media but with all of our services so one client can be worth 1 500$ - 3 000$

  • @HuzzyTV00
    @HuzzyTV00 2 роки тому

    Lets get that affluent merch to be motivated

  • @chocola9
    @chocola9 9 місяців тому

    Thanks Jordan. Very useful insights! 👍

  • @UzairKhan-xc3hq
    @UzairKhan-xc3hq Рік тому +1

    Thank you Jordan. This video is definitely a helpful piece of content.

  • @ewanmcbride3288
    @ewanmcbride3288 2 роки тому

    Another very valuable video here jordan!

  • @ricktamminaers
    @ricktamminaers 2 роки тому

    Another great video Jordan! Was struggling with this

  • @leons1731
    @leons1731 2 роки тому

    Such an important topic! Love the video

  • @copylyndon
    @copylyndon 2 роки тому +1

    Amazing video Jordan! Could you also make a video on pricing on ad spend + service charge for E-commerce brands? That would be cool!

  • @angelicafabros2161
    @angelicafabros2161 2 роки тому +1

    As usual, excellent value! Matching the service charge to the ad budget is especially important. I'd be interested in learning more about ROAS percent commissions for e-commerce. Continue to do fantastic work on the channel.

  • @ryanrallyoh
    @ryanrallyoh 2 роки тому

    This video has come at the right time for me 👍

  • @alfieschannel8842
    @alfieschannel8842 2 роки тому

    Amazing video Jordan, A video for e-commerce clients would be great! Also I would love some merch😁

  • @movies-qd6yc
    @movies-qd6yc 10 місяців тому +1

    Hey great video but I have a question I just started an agency I am in the solar niche with the Facebook ads service how much should I charge?

  • @mediariser
    @mediariser 2 роки тому +1

    Hey Jordan nice content i relate to what you are talking as we went through same when we started our agency. but would like to know about ecommerce pricing

  • @oddballicyy
    @oddballicyy 2 роки тому

    I’ve actually been looking for this question to be answered for a while, thanks so much for the quality video! Looking to join the Affluent family in the near future!✨

  • @mariocontreras3074
    @mariocontreras3074 2 роки тому

    thank you Jordan! It’s time to take action!

  • @AdTrailblazerAdeel
    @AdTrailblazerAdeel 2 роки тому

    i get this question a lot in my client interviews and always causes issue you are amazing needed this video

  • @safedtamu6284
    @safedtamu6284 2 роки тому

    I'm so glad I found this video! It's been exactly what I've been looking for. Thank you so much for putting out such high-quality content!

  • @liamkennedy8498
    @liamkennedy8498 2 роки тому

    Great video , very helpful keep bringing the thundaaaaa

  • @ItsBillyDavies
    @ItsBillyDavies Рік тому

    Awesome video, thanks for the endless value Jordan!

  • @itsyourboimac8362
    @itsyourboimac8362 2 роки тому

    Thank you for providing such valuable content Jordan, some of the most transparent stuff on this platform for marketing

  • @juanitoqueintin5908
    @juanitoqueintin5908 2 роки тому +1

    This cleared up a lot for me thank you so much

  • @exdroidz
    @exdroidz 2 роки тому

    Please makea video going in depth on e-commerce charging! I run ads exclusively for e-commerce clients and I do find myself struggling with pricing!

  • @anisskab3742
    @anisskab3742 2 роки тому

    Hi Jordan, thank you for the valuable information your have ben so helpful.

  • @jvmmal
    @jvmmal 2 роки тому

    Videos are always so informative!!

  • @Hulyssess
    @Hulyssess Рік тому

    Yes, could you make a video for pricing e-commerce businesses.

  • @marklouiecubio
    @marklouiecubio Рік тому

    Man, I was stumbled on this video of yours. Thank you coz this is one of my problem. I don't want to jump immediately on a high rate coz. I do not have an exp. Now I know what is the right thing to do 💌

  • @rociodeleonpantoja
    @rociodeleonpantoja 11 місяців тому

    Thank you for this video!

  • @arvindahirwar675
    @arvindahirwar675 2 роки тому

    amazing and nice video dude

  • @nesrinemly1538
    @nesrinemly1538 5 місяців тому

    00:00 How much should clients pay for ads?
    01:32 Value-based pricing is important for agency owners
    02:55 Starting a new agency can be daunting, but understanding the value you can bring to local businesses can help overcome imposter syndrome.
    04:27 Facebook ads can generate an eight times return on investment for businesses
    05:58 Charging clients for ad services depends on various factors.
    07:11 Prioritize testimonials, case studies, and results over money when starting an agency.
    08:45 Charge ad spend equivalent to at least 100% of service charge
    10:25 Minimum ad spend for e-commerce should be $1000/month
    Crafted by Merlin AI.

  • @jamiecoade4757
    @jamiecoade4757 Рік тому

    So helpful! I’ve been working for a company for so long and know I can deliver but struggle with the proposals. Thank you 🙏

  • @Jenty28
    @Jenty28 Рік тому

    Exaclty what we are all looking for!

  • @LIFEHACK彡-f8u
    @LIFEHACK彡-f8u 2 роки тому

    Please makea video going in depth on e-commerce charging! I run ads exclusively for e-commerce clients and I do find myself struggling with pricing!
    ♥️♥️♥️

  • @Jolliephotography2
    @Jolliephotography2 2 роки тому

    I would like to see a video about ,,how much should I charge for e-commerce businesses" please :)

  • @mwabakangote7731
    @mwabakangote7731 2 роки тому

    Great video Jordan straight to the point🔥🔥

  • @flaticdigital4213
    @flaticdigital4213 2 роки тому

    Dude Jordan this was amazing you opened my eyes tremendously I love your content bro I appreciate you so much.

  • @serbanalin5191
    @serbanalin5191 Рік тому

    So much information!!! Love it❤

  • @payeltripathi4318
    @payeltripathi4318 2 роки тому

    Amazing information in this video

  • @oddballicyy
    @oddballicyy 2 роки тому

    Please make a video on ad pricing for E-commerce businesses!

  • @daddydullah3549
    @daddydullah3549 Рік тому +1

    do you recommend charging like a small setup fee like 250-500 and than charge per every client that walks into the business?

  • @tulikadebnath7958
    @tulikadebnath7958 2 роки тому

    This video really amazing, thank you for sharing this video..

  • @max200__
    @max200__ Рік тому

    Woah mate , thanks so much this really helped and I like how you are straight to the point

  • @rikkileelemmon2475
    @rikkileelemmon2475 2 роки тому

    So valuable Jordan thankyou

  • @debalinabiswas9994
    @debalinabiswas9994 2 роки тому

    Great video zordan straight to the point

  • @victoronoja-w3h
    @victoronoja-w3h 6 місяців тому

    So Insightful

  • @melodyfestus783
    @melodyfestus783 8 місяців тому

    Sir I really love your content

  • @julioflores1148
    @julioflores1148 Рік тому

    Love your vids mate

  • @JoseSoto-mp6tl
    @JoseSoto-mp6tl 2 роки тому

    Great video brother, please do post a video on quoting e-commerce clients! Would love the knowledge. Appreciate your time & energy 👍🏼

  • @gerardoespinoza4746
    @gerardoespinoza4746 Рік тому

    Hey mate, I've landed to your channels few weeks ago and I just needed it this video as I'm about start outreaching potential customer for my SMMA, great value content mate! when it comes to charge services for B2B in the supply chain industry, so one lead can turn into a ten thousands of dollars, do you apply the same rule for pricing ? cheer pal!

  • @ForFunNupur
    @ForFunNupur 2 роки тому

    Wow, this was incredible and really helpful to know about it. Thks for all this information

  • @foodforthought6260
    @foodforthought6260 2 роки тому

    Hey jordan, you gotta speed up the number of videos you post on this channel. Agency owners want to go on a mission to start grow their own agencies with you having their back. How about we all go on a 30 day agency building journey? It would be so much beneficial for all of us. Hope you take this advice of mine

  • @Kaito-01
    @Kaito-01 8 місяців тому

    thank you so much for explaining everyhing

  • @nevanwizanska4359
    @nevanwizanska4359 2 роки тому +1

    Hey Jordan, thank you so much for dropping this type of content that educates us about this topic. It sure helps me a lot in my journey, but the things that I would like to ask you about managing your international client business ad account on Facebook. I wondered do you use any VPN while managing their ads account or are you only directly managing it through Facebook itself? Thank you so much beforehand.

  • @benjaminsheeran474
    @benjaminsheeran474 2 роки тому

    Nice video and useful information,,, thanks for sharing this video with us...

  • @farze41
    @farze41 2 роки тому

    Yes please we want the ecom video Jordan 🎯

  • @EchoIIX
    @EchoIIX Рік тому

    one huge hurdle us new agency need more understanding,

  • @yourstatusfrombaisa
    @yourstatusfrombaisa 2 роки тому

    Hi Jordan thank you for your valuable time to explain it 💓

  • @lexusrcfglazer
    @lexusrcfglazer Рік тому

    thank you so much jordan, very helpfull information!

  • @memegodboiiiii8076
    @memegodboiiiii8076 10 місяців тому

    great video I totally agree but how do you say on a local business you want 500 for ads and 400 for service charges i believe on the small markets these are high-budget

  • @The_success_story-
    @The_success_story- 7 місяців тому

    I just had a question on the difference between ad spend and service charges? What is the difference between them? Do the clients pay for ad spend or do I ?

  • @lifetimeaccomplishment2272
    @lifetimeaccomplishment2272 2 роки тому

    Thank you so much for this tips i will mark this on me.

  • @nicolesharonbarnes659
    @nicolesharonbarnes659 Рік тому

    Hey Jordan! Did you ever end up doing that ecommerce pricing video?

  • @Andalayae
    @Andalayae 6 днів тому

    If a company has given a budget of 60k what would my profit be on that and how would I share that on ads and personal profit

  • @donsy4109
    @donsy4109 Рік тому

    Hey Jordan, how would you price or structure a retainer + performance fee/commission ?

  • @kev_jr
    @kev_jr 2 роки тому

    Great video as always 😎😎

  • @jhardworkpaysoff474
    @jhardworkpaysoff474 2 роки тому +2

    might not be the most exciting but its necessary Jordan 👏👏👏🏽

  • @aarxnmd
    @aarxnmd 2 роки тому

    Great Video! -
    Made some good notes from this

  • @UnknownBoss197
    @UnknownBoss197 10 місяців тому +1

    Hey is there anyway i can contact you directly?
    Or can anyone help me with my question?
    So I have to make only 1 ad for the client per month or multiple ads?

  • @CJFlashbang
    @CJFlashbang 2 роки тому

    Give us Ecom pricing you’re a legend

  • @SandipKumar-bq8ty
    @SandipKumar-bq8ty 2 роки тому

    Thank you for sharing video

  • @jirkasimana1518
    @jirkasimana1518 2 роки тому

    Great video, thank you Jordan!

  • @nii_ob
    @nii_ob 2 роки тому

    Video on Ecom charging please ✌🏽

  • @Sphesihle.lushaba
    @Sphesihle.lushaba 2 роки тому

    Please do the e-commerce charging video

  • @sanchayitasardar8332
    @sanchayitasardar8332 2 роки тому

    I love your vedio very much & it's very helpful

  • @moonlight-xr1gw
    @moonlight-xr1gw 2 роки тому

    Helpful Video Thank You

  • @abdulrahmanosman3267
    @abdulrahmanosman3267 2 роки тому

    Please do one on e-commerce

  • @rhfardin5536
    @rhfardin5536 Рік тому

    Please make a video for E-commerce charging. Please It would be helpful.

  • @bandananandi8687
    @bandananandi8687 2 роки тому

    Very nice and Useful software

  • @mette3946
    @mette3946 2 роки тому

    I would love to see a video about ecommerce

  • @dalihnana9910
    @dalihnana9910 Рік тому

    Love youre videos 👏👏

  • @kabitakayal3946
    @kabitakayal3946 2 роки тому

    This is a very useful and information video