New Way To Get Clients On Demand: Complete Blueprint w/ Daniel Priestley
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- Опубліковано 29 тра 2024
- 🔥 What if I told you that fairness in business is a myth and the real secret to explosive growth lies in creating demand and supply tension?
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In this compelling discussion, Chris Do and Daniel Priestley peel back the layers of what truly makes a business irresistibly profitable. From tackling lead generation challenges to devising strategies to eclipse competitors, this video is packed with insights that no entrepreneur should miss.
What You'll Learn:
📈 Understanding demand and supply tension and why doing a good job isn't enough.
🚀 Proven strategies to create a demand for your offerings that far exceeds the supply.
💡 The power of lead generation in building a profitable and confident business.
🎯 How to position yourself against giants and still stand out.
🌍 Insightful takeaways from businesses that have successfully navigated demand & supply.
✏️ In This Episode:
00:00 - Intro
01:14 - The Secret to Lead Generation
10:17 - How To Create Demand As A Creative?
17:19 - Lead Strategy
23:30 - Secrets to Triggering Demand & Converting Buyers
26:33 - What Problem Are You Solving?
38:05 - Example: Start-up Branding Company
45:45 - Landing Page Essentials for Effective Lead Generation
51:20 - Leveraging the ScoreApp in Your Business
54:05 - Positioning Yourself as a Prime Choice Through Scarcity
1:05:00 - Understand how the ScoreApp Can Help Your Business
1:24:48 - Conclusion
1:28:52 - Outro
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#businessstrategy #leadgeneration #entrepreneur #getmoreclients #businessgrowth
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Instagram: / danielpriestley
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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca
the futur, chris do, sense of urgency sales, building anticipation, the psychology of selling, lead generation, get more clients, daniel priestley, business buyer behavior, urgency in marketing, buyer persona, sales psychology hacks, scarcity and urgency, Social media marketing, supply and demand, how to get clients, how to get more clients, lead generation strategies, b2b lead generation, how to get more leads, client attraction, content marketing, sales for creatives
Daniel Priestley makes a video. I'm watching. Chris Do makes a video. I'm watching. Chris Do makes a video with Daniel Priestley. I'm watching multiple times, taking notes, and not skipping around.
Amen🫡
Unbelievable the world we live in…. You can get the equivalent of an MBA by watching youtube videos. Thank you both for this masterclass 🙏
Restrict supply, create a waitlist or registration page, add an assessment, share a diagnostic tool to get the person thinking to add value. Are you ready to... LOVE these tips, thank you
Great summary
Are you kidding me?! I’d be the loudest fangirling fool if I ran into the two of you together at the same time. Literally two of the people I listen to the most for ideas. 🤯
Brilliant! I hope it happens.
I was so confused with that comment, but it makes sense after the 1hr10m mark
@@DanielPriestley13:31
13:52 😊 13:53
14:16
I have a sneaking suspicion that Daniel Priestly and Chris Do want me to succeed in my business and in life. So I'm gonna watch this one a few more times. ▶
Or a secret. We want you to win.
David - I can verify that your suspicion is accurate. Our team has listened attentively, read extensively, and tested repeatedly … it’s Gold! 🤟🏽
@@heredes There's nothing quite like being verified and validated!
I'm not embarrassed to say I listened to the audio of this yesterday and watched the video again today! It's that good :)
I have been working on an assessment and am just about ready to launch it. My current lead generation bottleneck is that I established myself in a certain career, then moved to a freelance role that has some overlap with the old job. I have a great network of leads, but they all know me for what I used to do... A lot of people signal interest to work with me based on my past, but for the wrong creative service. Any suggestions?
The Lord led me here today, I’m convinced!! Thanks for the EXTREME value!❤
Can I get an AMEN & AMEN!?! I agree with you 100%! 🙂🤙😉👍
Yes, I believe He did the same for me!
Dear algorithm lord ☺️🤗
Same !!!
Chris is really great at breaking down answers into bite size, follow-up questions. He is able to pull out, often times "skipped over" information from his guests, that translates flawlessly into tangible steps for his audience to implement into their own lives. Daniel is a fantastic guest, whose style fits perfectly into this form of Q&A.
Thank you 🙏. I appreciate it. I try my best to fill gaps.
These two are pure disruptors, living and breathing the foundational, hardcore elements of success: relentless consistency and unwavering discipline. Drop them in a desert with just a pen and paper, and they’ll build empires from the sand, no doubt. Having the privilege to collaborate with them has been a game changer, and Dan’s scorecard app? It’s transforming my business. Absolute fire. 👏🔥
Thank you Danisa!
This is literally one of the best videos I have ran into in the last 10 years! I am going to try this immediately! Thank you so much Daniel and Chris!! ❤
We run a fairly successful startup agency and we've been trying to figure out how to productize our services, and I've FINALLY found some very solid ideas from this video.
Thank you!
Fantastic insights on creating demand and supply tension. A key tactic not mentioned is leveraging 'loss aversion-the fear loss more than they value gain, so highlighting what potential clients will miss out on by not acting can be incredibly effective. Keep it subtle and ethical for the best results.
That’s right
Glad you liked it.
@@thefutur Recorded the deletion of the comment on the previous vid. You can only deceive for so long, Chris. You know what you're doing and now ur hiding. :)
I'm at minute 6 ..and I read your comment :) and may I say this please .. Chris always mentions this tactic in the negotiation technique. Emphasize what the client could lose if he didn't buy from you, what it would cost him (lost time/lost money if his decision is strictly based on the "lowest price"), to remind the customer what he lost in the past / where he and his supplier went wrong and to focus on this "pain". But ALL WITH THE PURPOSE OF REALLY HELPING.
Wow. I am sold. I tried it and love how empowering for small startups like ours. We can build value on the platform and the cost scales as the value grows.
This makes the Top10 content I watched on YT for me.Super useful and impactful.
3 months in to starting my business and your content is exactly what I needed!
Thank you so much for sharing your valuable experience!
Now I’m off to write notes ✍🏼 and apply it.
Thank you Daniel & Chris!
What an incredible episode! THANK YOU BOTH for the inspiration! Tons of value here
Amazing insight. The big question for me now is how I will apply all these. All this wealth of information is useless if I don't take action... So excited to take time to sit back and digest and create actionable steps!
This scorecard is INSANE!!!! I am definitely going to use it, what a game changer.
SOOOOO AWESOME! I will never forget Daniel Priestly
I am a professional visual artist based in S.A and view my practice as a Business. This hit me on the core. As much as I want to sell my art to the everyone and feel bad when they can't buy. The truth is I have limited resources,limited time and I can only create so much art . So qualify people to see if we are a great fit,is going to save me a lot of time. This was so valuable for me.Thanknyou again.
This is so dense with useful and practical strategies! Thank you! 🔥
I am the one that desperately wants to help people grow closer to themselves and integrating that. Self Awareness is the foundation of my Brand. As a Massage Therapist, the example Chris gave about palm reading, psychics, etc, made so much sense. Doctors are there to heal, but there is no book saying that Medical is the ONLY form of Healing. Alternative Wellness will explode and I want to make sure that I'm in front. Serious Mission in action
And here we go again! 🙌 Excited for this one! 🔥
This was AMAZING and this tool is INCREDIBLE. Just signed up and now building my quiz. Thanks guys!
You guys rock! Ive got so many ideas from this vid, total mind shift. Woothoo🎉
Thanks Chris, I’ve done some style accenting to my silhouette, now bout to get into Scorecarding!!
I met Daniel in Tampa Bay with KPI so I know the power of the scorecard Now I know the feasibility
It's so wild I was trying to figure out how to add assessment before getting on a call with a client. That video is gold for me.
Wow 🤩. Amazing! I’m so thankful and grateful for your wisdom and tools today! I’m ready to take action! Love this, game changer to my business ❤. Thank you!!
One of my favourites!! Thanks Dan and Chris - amazing content as always ❤🙌🏼
Thanks!
im listening to this and already implementing it at the same time. Thanks for this piece.
Thank you for making this so practical! You both are my heroes and I would def go full Beatlemania if you were together!
He's the John and I'm the Paul. Matt Essam is Ringo.
A masterclass from Daniel and Chris. Thank you,
Really stoked that i stumbled upon this channel! I have a small handmade etsy shop that i want to grow. Thank you very much for your valuable input, i really appreciate it❤🙏
This episode was pure gold!
Amazing value. Can’t wait to watch it again and take a deep dive. 🙏🏾
16 minutes has changed my life forever
Thank you Daniel and Chris. This was so valuable. I already do this, but I learned how to do it more intentionally and feel like I can have a more refined take on applying this. Such a good topic!
Just wanted some motivation while starting my morning and came away with action items less than an hour in. Awesome content! 🔥
I would definitely be screaming 'oh my godddd' in the audience. I've been screaming that just while listening to this video with all of the ideas I am getting
This gotta be one of the best interviews I’ve ever seen.
This is actionable and brilliant. Thank you both.
On my third rewind not skipping anything 🔥 just adding more to my notes 😅
It’s the whole game plan.
This is amazing! I'm going to implement this by turning this into a step by step instruction set with forms to do the work in, so that at the end, I'll have implemented everything they talked about. Anyone interested to go through it too? Comment here.
Great content guys. Truly marvelous.
The beginning of video makes me think about something.
About demand and supply, the way I understand it, it is also that basic things like water MUST flow according to our survival needs.
Whereas luxurious things can be sold at any price and no one will really say anything because it does not endanger the equilibrium.
Maybe we could theorise that if an extreme post-apocalyptic survival period was to fall upon us, the price of water would rise.
But I don,t think so, this would all be based on our current mindstate, which is comfortable and would change drastically, in rough times.
There are things like the law of reciprocity and the law of projection and the need for familiarity that are hardwired in our brain from thousaounds and thousands of living in tribes and scarcity, and these things keep our society in check from behind the curtain of our seemingly conscious decisions.
Even with low supply, especially with low supply, water would stay at a low price.
I think a majority of people would share water and it would be instinctively protected from the arbitrary demand/supply/profit devaluation.
It's the best way for this mean. Thanks for your video
So much f*kn useful gold and that demonstration is mind blowing. Looking forward to that Hackathon.
I love listening to the two of you together, literally everything you need to know about marketing compresses into this two. Thank you for this awesome video so much value and aha moments I lost count!
According to this video, lead generation is fundamental to business success. The speaker, Chris Ducker, says that if you can't master lead generation, it doesn't matter how good you are at other aspects of running a business.
In order to create demand and supply tension, you need to have more people who want what you make than the supply of what you make. Kim Kardashian is used as an example of someone who could easily generate leads because she has a large audience.
One way to generate leads is to use a registration of interest form. This way, you can ask potential clients questions about their needs and budget before you have a conversation with them. This will help you to close deals more quickly.
Another way to generate leads is to offer a limited number of products or services. This will create a sense of urgency and make people more likely to buy from you.
The speaker also recommends using data enrichment to learn more about potential clients before you contact them. This will help you to tailor your sales pitch to their specific needs.
Incredible episode
Simple ideas that make so much difference. Create demand before you have an offer.
Have read his book. My only questions and concern is - if you are talking to businesses who have the problem of generating leads and literally running dry on them, how do you expect those people to "segment" potential customers into a hierarchy? 🤔🤔
And how are these businesses going to create scarcity when they hardly have anyone knocking on the door?
Most of the businesses I have worked with over the last 15 years are startups who have no brand and limited budgets. The principles work just as well because a small business has a small capacity. A big business has to get thousands of people signalling interest, a small business can often get oversubscribed with a 2 week cold-outreach campaign. This cold-outreach campaign wouldn't scale but it's sufficient to get the wheels turning for a startup. Being small is actually a super power.
@DanielPriestley thank you for your reply. I really appreciate it.
I have listened to numerous of your podcasts, and I'm still trying to crack how to get that initial flow of clients/inquiries to make us oversubscribed.
.
So what I have experienced with cold emails is that 1. It usually ends up in spam 2. No one botheres opening it 3. Even if they do, it goes in trash.
.
Im a maternity/newborn photographer based in Melbourne. How would you suggest I approach cold outreach for that?
.
In the past, I have tried reaching out to businesses/services that cater to the same customer avatar but haven't had any luck with hearing back from them, despite multiple follow ups.
.
And so I heavily rely on Facebook ads at the moment. Which I don't believe is a healthy way to do business.
One challenge I see a lot with creatives (especially something like maternity photography) is many people get into it because they love the idea of doing the work. To make this business succeed you must fall in love with winning the work - and winning the work is never going to be easy, especially at the beginning.
A few things:
When I applied the cold DM strategy I sent about 3000 in 2 weeks. It resulted in 150 people booking into a webinar, 70 showed up and we made 20 sales x $1000ish. I did this in 2021 to demonstrate it would work but you have to have reasonable expectations that it is a slog.
A photography business like yours will thrive based on people seeing the photos. One of the strategies I would consider would be doing influencer outreach so that you can be featured (and tagged) on accounts that will be seen by huge numbers of people. I’d be aiming for 4-6 of these campaigns per year.
The “register your interest” page is an essential element for your marketing. Any pregnant woman doesn’t have to wait until the baby is born to book in with you, she can register her interest easily and then you can follow up with her to make the sale.
Aim to turn every sale into 6 photo-shoots… pregnant with the belly, newborn baby, sitting up, first steps, first birthday, becoming a big brother/sister (then repeat again). Create packages that cover all of these milestones and include some elements of continuity.
This was a fantastic video. Incredibly valuable.
Glad you think so!
I love this; thanks for sharing your wisdom!
Mastering the art of creating demand not only sets the stage for profitability but ensures sustainability in a competitive market. 🎯
Wooooooow this scoreapp idea is crazy 😮
Its like me hiring the usual 2 employees to do all those work and research 😂
Amazing. I'm off to create my scorecard right now. Thank you so much.
I extremely like the video, man. Very helpful and informative. Thank you very much. It is presented so well too. Great, positive work.
A great ad for a Daniels SaaS, i'd say.
And it does look really cool & well designed.
The most challenging thing in the lead generation - and the main thing that allows for the actual 'scarcity' - is the fact that you indeed need to have more demand to generate qualified traffic.
Quizes do warm up that traffic, surface intent and help qualify leads - so seems like a great optimisation step if your funnel is already working and is full of traffic.
Phenomenal content.
Pumped to soak this in, thank you for making it!
Great video as always Chris! (Jonathan from AJ&Smart here 🥰)
God Bless you both, thank
you
i like how it is conceptually broken down
I signed Up. Thank you Chris Do
You’re very welcome
Definitely working on assessment today !!
Huge valuable advice
my brothers!!! keep up the great work my man
TWO OG’S BLESSING THE WORLD 🌍 😮
Omg Chris just looks 30 in this video 😮
Anyhow super informative video! Thank you both!
Wow, thank you!
Seriously so helpful!
Great ideas, Thank you!
Great tutorial on a business model i would like to test for the relaunch of my boutique hidden destination adventure tours in S.America for successful men.
Thank you so much
Watching this amazingly insightful vid for the 3rd time. Incredible content! If i could borrow you both for a day that'd be great. Scotland, Edinbugh. Catch you both over the next frw days. 👍🏼😂
Ive spent 3yrs in webflow and figma, really getting my eye in for what makes great design. Problem is ive neglected marketing, networking and seeking out high ticket clients (due to imposter syndrome and lack of belief). Now im stuck in 'no mans land'. High skill level with very little in the way of portfolio.
So if i use this amazing strategy to create buying tension, its almost like poker. Im calling thier bluff. I have many concepts that have been priced as being worth thousands by other designers. Other than that its local businesses and small boring jobs. Nothing that screams im oversubscribed.
Even still, i love this strategy. Shifting my position from desperate to desirable. Any ideas from any of you beautiful ppl, on how to overcome this little obstacle of very few clients under my belt(and no queue around the block)?
I’ve listened to this talk at least 4 times now. So much value.
I just signed up for ScoreApp and I’m launching my business soon with the lessons I’ve learned from Chris Do and Daniel Priestly. Reading Daniel’s books now.
Ugh I got nothing to say but THANK YOU TWO for the tremendous value🙏
Please do the hackathon.... Im in!
Was it John Lee? I think your concepts are awesome. The obstacle is ….. doing it vs not!! Your system works! I am launching a scoreapp this week. Great timing.
BOOM 💥 no excuses🗣️
Always good information
24k pure gold!
This was a great video and the chemistry between Chris and Daniel made it easy to follow. I've signed up our video marketing agency to the ScoreApp platform and will be sharing how the quality and number of our leads improve in the next 30 days. Lead generation is an area that we've been struggling in because of our country demographic (South Africa), shrinking economy (huge cuts to marketing budgets), and increased adoption of generative AI. What's the experience of others in the comments?
Give it a try
Excited to come back to this comment thread in a month 👏🏾 good luck!
Brilliant
Plus I got a book 📕 idea 💡 too.
I gotta follow thru with the execution
Hi Chris! This is great! I checked out the event site when I heard it’s in NC and wanted to let you know that the city images used on it are of Charlotte, not Raleigh.
good synergy 🎉
Lead generation for me is the most difficult thing to do. I’m great at selling the service once I’m in front of the buyer but that’s my biggest issue and still struggling with this.
I have an Are You Ready To Hire A Salesperson scorecard and it works brilliantly.
Thanks
Where is the hackathon link?
I challenge anyone to get to the end and not set up a scorecard app.
Will someone please take this offline. It’s too powerful. 🚀🧨
First time hearing about Daniel. Excellent video content. Signed up for the free account. App is very easy to use. Hi Chris how can I add an affiliate link to the score logo bottom right of page?
Awesome, thank you! I don’t know how.
great insights
massive thanks
Clearly by the comments people are really stoked about what’s being shared here, I get that. What I’m struggling with is how to make this actionable for my business. I’m a veteran 3d and motion graphics artist that’s been in the game for 25 years. Right now is the lowest point of my career, I’ve a vast volume of work but can’t land a solid gig to save my life… a waiting list is not going to serve me right now, rebranding and a new approach to securing new clients is. Am I missing something? The industry seems ageist IMO.
I just had a look at a couple of your videos and they're so great. Any business would be proud to have something like that on their channel.
One thing that absolutely sucks right now is the fact that it's not enough to be amazing at what you do (which you clearly are). You have to be amazing at telling people about what you do. I remember a time when work just came in if you had a skill like yours. Today people are able to go on UpWork, post a job and get a dozen people from all over the world fighting for the money. Additionally, it's important to think about what a customer is trying to achieve rather than what it is you do.
A great idea is to set up the Registration of interest form and then try to find an ideal customer persona that you can reach out to. EG: "Hi in the last 25 years Ive worked with top universities and schools to create powerful videos that show off the achievements and points of difference to potential students. These days, parents and students do their research on UA-cam and they have a short attention span. My animated videos are able to hold attention and communicate your value more effectively than any other approach. If you're considering building out your UA-cam channel and want to discuss your options, fill in this quick registration form and we can make a time to talk"
Could y’all make this a monthly to quarterly meet up, minimum? Thanks :)
Possibly!
Just as a matter of interest, those Glastonbury Festival tickets would sell out regardless, I went to Glastonbury Festival back in the 90s and they had no trouble selling out way back then. The reason they allocate ticket sales this way isn't some kind of clever marketing technique, they don't need it, it's to prevent ticket touting where people buy a bunch of tickets then resell them at an extortionate price. The tickets now have a photo of you so they can't be sold on to anyone else.
Awesome
Justin Timberlake
Wow, this looks promising. Would this work on a no-name agency?
Why not
Wow such a great interview! One thing I was wondering, is having a waiting list and an assessment stand-in for having a contact form?
No. Different idea.