This video took me a tad longer than expected to create, apologize for the inconvenience and am grateful for the patience you all have had with me as I try out new editing techniques! I still edit all my videos completely on my own, from weeks if not months of researching, scripting, to voice-over, to overlays and so forth, and this video covered complex and nuanced topics I wasn’t quite sure I wanted to unpack. Given the video is already 2 weeks past my intended schedule there’s a few things I didn’t get to explore further and I hope in the future I’ll have the time to discuss those things more in depth. For now, I hope you all enjoy either reliving or learning about the scandalous controversy Rainbow High has faced in its 3 years of existence and the various facets to this reboot and how I believe it can be salvaged. Please share your thoughts on the reboot below, are you content with the changes, what would you do differently? Are there ideas or theories you have about Rainbow High you hope come true? Excited to read all of your wonderful thoughts!
I'm excited to see the new rebrand RH in stores! Maybe if the line goes well, they'll add characters like Poppy, Krystal, Bella and others into a second lineup? That'd be cool. I do agree a lot with the points you make in the video. Especially with how the line could improve. I'd love to see more fashion-focus dolls too. Or at least more dolls expressing their hobbies. Like, what about Poppy with a mini turntable or DJ booth playset? 🙂
Thank u for covering this! I was hoping you would. RH needs to find a better balance and I believe leaning more into Harajuku fashion would please adults and younger fans..also leaving the new line going along the more detailed line..also making a disabled and plus sized RH doll could also refresh the line..like a kawaii wheelchair would be gag ｗｏｒｔｈｙ
You said everything that has to be said. I would like to add that it's a good move because the collectors (that are grown up people who likes fashion) can buy bratz and children can buy rh. Childs nowadays don't like bratz so that's why they decided to move the fashion design team to bratz. Even with this cheaper reboot rh is still a better quality doll line than any doll line from mattel. And now mattel is trying to copy mga again with rereleasing myscene and releasing a doll line that wants to compete with bratz (even if I don't think that there isn't any chance to be better than mga/bratz for quality, prices, distribution and designs)
I agree that younger kids deserve something for themselves from the brand. I don't really like how gatekeeping the doll community is about this personally and also they've been dropping hints of making more lines for younger kids all year with the skyler playset, the color and create dolls, the video game etc
What surprises me more about the reboot me is that I believe MGA is underestimating kids. When I was a little girl I used to play with dolls and me and my friends all enjoyed the hair/dress-up game way more than the pointless accessories. We could recreate normal items easily with paper, however we could NOT recreate a second outfit to change our dolls and mix and match. Also, I know both me and specially my parents (who ultimately were the ones who bought me the dolls) would hate slime. Its messy and after you make it, stuff it into the purse and then what??? If kids wanted slime sensory play, there are WAY cheaper slime toys. If you buy a doll, it’s because you enjoy playing WITH the doll. I honestly think they are underestimating childs a lot by making everything glittery, tinsel and shiny and it’s exactly the same mistake Mattel made when Bratz came out and won over Barbie marketshare: kids also want edgy and fashinonable looks! Even spooky looks like MH. I’m not making suppositions, I know this because that’s how I used to feel about my dolls when I was a kid. And that’s how all my peers used to feel. Kids are not so dumb as companies think.
Yes, thank you! People who underestimate children or who assume kids only want gimmicks strike me as people who only know one kind of kid. As a kid I never went for dolls like these, I always wanted the most intricate and beautiful ones. Granted I had a few kind of gimmicky Barbies (Rappin' Rockin' Barbie, anyone?), but they were still aesthetically beautiful and interesting! I took great care of them because I valued them. Assuming that all kids are simple or don't notice quality is such a disservice to them :( Minis are super popular right now, given the popularity of blind box style miniatures, so going all in with really creative accessories would be understandable. They started to do that with the last Shadow High release, which I do like! The clothing and jewelry had to take a hit to make it happen and that sucks, but I get it. However, this new line isn't even doing that! No matter what they say, they aren't taking advantage of kids who like to play at all. The slime gimmick is a one-time thing. It's not like they give instructions on how to make more on your own. The pet figures aren't posable -- limiting their play potential -- and they aren't soft like most kids prefer these days (see Squishmallows). What focus group did they manage to form that didn't give them this basic framework for what is desirable and trendy? Or hey, maybe they know something I don't and it'll be a runaway hit, but I really doubt it.
Moreover, after the appearance of Monster High dolls in 2013, the concept arose of collecting a doll, appreciating its quality, immersing itself in history, and this hooked me as a child, I also paid attention to details, bought unique characters, and children who heard about Monster High of the first generation and seeing the qualities of other dolls they can also make a choice for the best quality doll by looking at the review 🧐
I think they are moving to smaller kids in the age 4-6 range. most kids this age do not have the fine motor to be able to dress up the dolls without assistance. The age 7-8+ range I agree 100% with you. My 8 year old niece is all about the fashion.
I absolutely agree. When I was a bit younger I was always annoyed when I got low quality dolls like ripoff Barbies, half-bald dolls or boring new Barbies. My fav doll was always that one 1st gen Mariposa Barbie doll because she was way higher quality than most of my other dolls, she has cool fashion, giant glittery wings and super nice hair. I got her used in a whole lot of dolls, but she was still so cool, even friends of mine found her gorgeous. Also I always loved the nice colour schemes of older Barbie dolls in comparison to newer Barbie dolls. I always felt like toy companies don‘t really take kids seriously when releasing half-bald dolls with low quality hair and low quality fashion. If the Gen 1 RH dolls came out back then, I would have absolutely LOVED them. Also I made accessories myself too. I built doll houses (but they actually fell apart most of the time lol, except if i built them from Lego-like stuff), I made small laptops and flip phones, little necklaces, LOADS of cardboard cars (random sedans, huge limousines, convertibles, station wagons and specific cars like VW Golf 2, Ford Fiesta '99 and '09, Citroen Berlingo 1, Opel Astra F station wagon and some more) and I even tried to sew dresses. Unfortunately I failed most of the time, but some of the dresses were actually not that bad.
I feel like this would just compete with LOL dolls and their other products. I thought Rainbow High was supposed to be for a demographic so that they could stretch their potential market. This feels like they're trying to ruin their own doll line.
As a transformers fan I feel the reaction is overblown. Its giving gwunners reaction to gimmick lines like Armada. Given they are aware of their collector fanbase im sure we will get more quality dolls down the line.
I’m starting to think it’s intentional murder every time a doll line gets dumbed down to be “more for kids” it quickly falls apart and dies are these companies really so stupid to keep making the same mistakes or is it intentional sabotage
@@Alienaddikt they shouldn't worry about that, everybody, specially teens, love Bratz nowadays because of nostalgia or due to the return of 2k fashion.
@@Alienaddikt Maybe the problem is that Bratz wouldn't have worked with a lot of Rainbow High Fans. So many of us came to the scene just for Rainbow High. There isn't nastolgia us them. Honestly imo, Bratz fashion is dark and ugly. I like magical girls, sweet lolita, sanrio, and idol anime like Aikatsu, Pretty Rhythm, and Pripara, and Rainbow High fit's that perfectly. Bratz doesn't fit that, and I don't think they could unless they totally rebooted the brand. Four girls against the world isn't anywhere near that culture. MGA has a huge audience of adult collectors under rainbow high who won't switch. I hope this becomes a big problem for them.
RH got me into doll collecting. I had a couple dolls from my grandma's original collection but never thought to collect my own. Until Rainbow High came along and I got hooked deep. I'm pretty salty about Poppy not a main character anymore, her dolls are hard to find, and I hate the slime dolls. I liked the articulation. I liked the high fashion.
I never wanted dolls before rainbow high. And I don't want any others dolls. Rainbow high is it for me. I won't put my money anywhere else. MGA will take it or leave it.
@@exploringim6191I've since gotten into Monster High because of the aesthetics and theming but WOW. My first doll was a rainbow high doll, so opening my first monster high doll was such a disappointment. The quality difference was shocking. There's really nothing else like rainbow high, it's sad. I've gotten into LOL OMG Fierce dolls as well, but apparently that line is getting discontinued since the second wave was cancelled even after gorgeous prototype pics were taken...
It makes me really sad how RH is ruiniig the most incredible doll line ever. I just hope they keep releasing more regular dolls in the future cause they still have so much potential. We have plenty of dolls for kids, why turning RH into another ordinary doll?
Oui vous avez trouvé le mot, ordinaire. J’attends de voir en boutique. J’ai 90 RH et SH et autant de Lol et Tween. Je suis regardante sur la finition des vêtements car j’en couds moi-même sur des mannequins anciens comme Bleuette. Des poupées de mauvaise qualité, pas pour moi. Et c’est dommage. Et des pyjamas, tutus, et autres ne sont plus une série. C’est disparate.
My theory like with Bratz from back in the day are dolls aged for kids going through the “ odd phase” - 8-13 - more “mature” themed clothes. I think the company with all the other dolls on market tried to make dolls that could appeal to kids who grew up mainly on tech and get them to play and or invest into the pop culture. I don’t think RH were ever made as the “ first doll”. That was Barbie for my child and all the clothes and cheap plastic crap - it was garage - so she got into RH and loved them and has plenty of the dolls - I think it would be easier to make a doll that each and anybody could enjoy if they liked them - it’s that simple. People think too much about it , put too much pressure on company, sales could have declined because most the time aside from Christmas in the states - the shelves stay stocked up - this year I got older series off Amazon instead of the new ones in stores - my child likes the extra outfit sets since she has the closet. Simply I think you just can’t please everyone and in this day in age - people just can’t mind their business and shut up. Another hypocritical aspect is people getting mad about the clothes not being “ appropriate “ but also allow their 10-13 year olds to twerk on the tok ? 😂😂 MGA should just keep the original first 1-4 series and allow the dolls to be unique.
The huge problem with the "they were always for kids" arguement is that dumbing down the dolls doesn't include the original demographic age range anymore. Lots of people have posted talking about how their children are upset at the changes and feel like the new dolls are too "kiddy." Children aren't as dumb or unaware as people think, they notice when something gets worse. The fact of the matter is MGA was, intentionally or not, making Rainbow High dolls for slightly older kids, like 7-13, yet are now targeting kids as young as 4 by removing small parts and intricate clothing in favor of immobile pet figurines and slime. That's a huge age gap, and a really strange decision when MGA already has the LOL Surprise line for kids that age. I would have loved to be a fly on the wall of those business meetings to see what convinced the higher-ups to throw out the broad reach of an elementary school to adult aged audience in favor of kindergartners. In addition to your ideas in the video, I think they should focus on a few extra high end doll releases like Lily to cater to the adult collectors. $85 price tags for really nice collector dolls wouldn't be such a horrifying amount if they really invested in the details and weren't releasing 10 dolls every 3 months like they were for a while there. Saving up to get one really nice doll instead of three play dolls would be a worthwhile effort for me.
This!! I remember being a kid and saying things like "I don't want to play with that anymore, that's for babies!!" meanwhile I was all but 6 years old...Kids have little egos and opinions too lol
@@Clawdeena9 Exactly!! When I was 6 years old, I was independently going up to buffets and serving myself, collecting very breakable porcelain dolls, doing my own laundry, all kinds of stuff people associate with older kids, because I wanted to and could handle it! Not all children are the same! I hate that companies aren't catering to kids with more mature mindsets anymore :( That has to make them feel patronized to and ignored.
I think the absolute beauty of Rainbow High was that it could be for so many ages. Kids loved it, collectors LOVED it. Customisers might've had some pains with the eyes but the diversity is to die for. This always happens with a gen 2, companies not really understanding or listening and wanting to go for quick money. They JUST started diversifying heights, so I don't see why they'd stop now. As an Aussie, its been hard to get a hold of some of the dolls (from any doll line tbh) so what we do get is always sold out fast! There's a very clear love for them here, I just dont think the reboot will get.
Listen...at the end of the day; Majority of the CURRENT fanbase for Rainbow High was disappointed and left betrayed. Whether this is a move they intended or not, this was NOT the way to go about it. At all. Slime Dolls.... ffs.
My issue with “for girls” has nothing to do with collectors or gay men. My grandson is 2.5yo, so his “sexuality” is not a focus for many years, or ever (if he’s safe and happy, it shouldn’t matter), but he LOVES his doll and dollhouse I have created for him. He also plays with cars, blocks, and books, since toys should not focus on gender…EVER! I got him a Karmas world doll to play with because I wanted a smaller more childlike figure, still larger than Chelsea. Especially since Mattel cannot seem to create a blond blue-eyed little boy (or a bald-headed bearded tall dad boded male figure). He saw the red headed Switch character and indicated he wanted her. When I tried to put her back, he cried, so I bought her for him. He chooses clothes for her, puts her to bed, has her drive his Barbie tractor. She is one of his favorite toys. Him playing with dolls, plushies, and his dollhouse is not going “create” an orientation later, as the idiot “experts” would state, he will be whomever he will be. But, it certainly will teach him about daily routines, house keeping, design, and imaginative play. Not to mention empathy, kindness, and a nurturing father, should he choose to become one. His doll has a dog and a cat. They got a new pet for “Christmas” and had presents. He is the only grandchild I have and I want to share my hobbies with him. I only collect a few dolls, but I like to build for his dollhouse and mine. The 1/8 scale is good practice for figuring out my 1/6 scale. When it comes to the reboot. I like the more childlike features. Slimes are the devil though, almost but not near as bad as flipping glitter! As adults, we are not the target audience, but toy companies need to recognize we are here to stay and getting stronger everyday. Creating fashion packs, play sets WITHOUT another doll, multifunction packaging for display purposes, and real world accessories and color schemes, would greatly increase their bottom line by catering to actual money earners who have chosen NOT to have children, but enjoy nurturing their own inner child. Not EVERYTHING has to have tinsel, glitter, sequins, be female, and bright vomitous colors. And…can we please stop with the “poop” toys? Come on, scat humor is funny for kids but encouraging playing in “poop” is just gross!
Everyone complains about kids growing up too fast nowadays but then they continue to discontinue or reboot every brand that appealed to kids 8-13. No wonder kids lose interest in toys at younger ages, there are barely any toys marketed towards tweens now. Thats what Bratz, MyScene, and Monster High did so well during their peak.
Before i watch thoughts: they coulda done this with the junior high dolls instead! rainbow high/shadow high dolls have a reputation of being highly-posable. its like doll companies have not heard what happened to bratz or monster high back then D: after watching: BRUH. YOU CAN HAVE 2 YA/ADULT DOLL LINES MAN! HECK, NOT ALL KIDS LOVE SLIME (or might feel the quality change, some kids are smarter then you think)! Bratz can be for the nostalgic 2k and older girlies & gays while RH/SH is for the modern high fashion lovers. Funny they didn't just use the rainbow surprise name, woulda made this NOT blow up in their faces. Also i didn't even keep my eye on the animated series, but man good characters CARRY media. there are whole series with such "i wish you weren't trapped in there" energy that you need to tap into, dude. they are so funny, burning the bridge for the 3rd time in a row. I only got like a bratz doll & 2 RH dolls, my next ones are gonna be MH or secondhand once those babies come out.
Honestly they could’ve just cut the junior high line! What is even the purpose of the junior high line? They could just reallocate the funds from that into the main dolls
I don't even buy dolls, you came up in my feed, I'm BLOWN AWAY by how professional this deep dive is! I find myself captivated by the drama! Well done! You need to be on Date Line or 20/20!
Sadly, this is a Monster High G2 situation all over again. These dolls should be cheaper, with cheaper fashion and less articulation. Also, What about Bratz? They have ALWAYS been about fashion and they are picking back up again? Why back down now? Seems like Rainbow High is putting up a giant white flag and giving up.
Loved your ideas for expanding the RH brand. Especially the Valentines special and getting the fashion girlies attention. Do I think they'll go in that direction? I doubt it, but My Scene is coming back so anything is possible.
From this video, the main takeaway is that the constant complaints and dissatisfaction from collectors led MGA to end Rainbow High (RH) as we know it and reboot it for a younger audience. Unlike adult collectors, kids are generally more satisfied with the toys they receive and are less likely to complain. MGA initially created an amazing line for adult collectors with high-end fashion and attention to detail. However, according to the video, they faced continuous backlash from collectors, regardless of their efforts. Based solely on the content of this video, if I were MGA, I would consider steering clear of adult collectors and focus on a different demographic. In my opinion, as gleaned from this video, adult collectors may have become too accustomed to the quality MGA initially provided and became overly critical. Over the years of collecting RH, I enjoyed watching specific UA-camrs review the dolls. However, I grew concerned when influencers started complaining excessively about minor details. If we revisit videos from the first series of RH, the initial reviews were overwhelmingly positive and enthusiastic. However, as new dolls were released, people began complaining about increasingly minor issues, turning them into significant problems. Perhaps MGA listened too much to the collectors and responded to almost every complaint, leading collectors to continually find new things to criticize. In essence, it seems that MGA found itself in a situation where, no matter what they did, collectors wouldn't be satisfied. This constant negativity prompted them to switch to a kinder audience - kids.
Thank you for sharing your thoughts based on the video! 💕 I wish I'd worded myself differently and emphasized certain parts more based on this feedback, because the true reason Rainbow High rebooted is allegedly because of the constant criticism, the design team fractured, and from there MGA hired a new head to market the brand which caused the line to undergo significant changes. With the original designers off the brand, there was no one to advocate and fight for the brand to maintain its key elements, in other words the balance between creative and corporate began to weigh too heavily in corporate territory. Allegedly the new marketing head refused to allow any designs to have the color black be used in any designs, and if there was black it had to minimal, this first started with Shadow High series 3 & the "new friends" line, with this new marketing head ridding the line of any dark or edgy colors, and cutting shadow high entirely from the "new friends" line. Another example of marketing holding power is the Maria Garcia controversy, many fans called MGA out for what they felt was a misrepresentation of Dia De Muertos and traditional symbols, allegedly, the marketing team made Maria Garcia undergo significant changes based on what sells best, marketing claimed that Roses sell better than Marigolds, and Red & Purple sell better than the color orange, hence why the doll was made red in a Spanish style dress. Marketing teams are focused on the "business" they are the "suits", my initial goal of the video was to convey that marketing and design teams need to work in harmony in order have the best product but many bits of my video had to be cut and removed though I now wish I'd had featured some of the key points I mentioned above to avoid creating further confusion.
@@Clawdeena9 I really appreciate your response. It definitely enriches the content of the video for me. I based my opinion on criticisms I heard from other collectors' videos over the years. Negativity and criticism were, unjustifiably, always present. Quality control is maybe the only true reason to complain, but it could be understood and expected, as with any mass production. As someone who works directly with marketing and product, business and numbers are at the forefront of their decision-making system. I'm not as well-versed as you in the backstage operations of MGA. I usually get the information through other UA-camrs, so if there are functional changes to the company that led MGA to take a different path with RH, I wouldn't know. However, I feel like the negativity from adult consumers might have contributed to the decisions they made.
There is one little detail that folks overlook when it comes to MGA. They are privately owned still by Isaac Larian, meaning they don't answer to shareholders. That also means they receive no money from outside investors, which means if something isn't doing as well or if it's too expensive, the only one who can take care of it is Isaac Larian. As a person who knows a little bit of the workings of doll production, it's mind boggling the tiny details that MGA had been putting into these dolls in particular, the dolls should have been even more expensive than what they were retailing for, especially with current production costs in Asia, and something tells me those choices were catching up to them forcing them to streamline.
I don't think the doll community critically talks about Isaac Larian nearly enough. He seems like a very skeezy, very weird, bad to work for boss, who is probably not treating/paying any of his employees from the office to the factories right, does not know what the kids, moms, fashion girls, OR the gays want because I am not even sure if he talks to any of them outside his circle of people within his same income bracket. I am of course speculating, but that's the vibe I get from him. And I am pretty sure MGA's GlassDoor page will back me up.
I really hope they keep making regular Rainbow high dolls too. I’m a customizer of rainbow highs and if they fully go the way of g2 monster high I’m going to be miserable 😢
@@Put_down_dem_perkies Lol you cannot be serious, G2 MH looks like a poor knockoff of G1. G3 atleast is super original and the quality only keeps going up with the release of Venus core doll for G3
@@Put_down_dem_perkiesG3 is also selling super well with all the dolls constantly flying off the shelves, that's why they keep coming out with newer lines for G3 so fast. If that isn't a sign of success compared to G2 already I don't know what is.
@@vee.3029 first off, IDC WHAT your mutant ass says, G2 was SUPERIOR to this falsely inclusive, terribly designed and CHEAP rubbish you love so much! I just don't get how people can take a look at Frankie, Draculaura , lagoona, clawdeen , Abby, catty, and ALL the other characters and like that bullshit , lol do you I guess
I think that kid friendly dolls are great and definitely should be encouraged more, but it’s unfortunate that one of the greatest doll lines ever got taken away so quickly just for kids
RH was the reason why I had started to go back into collecting dolls, I was so intrigued with the drama flare in the series, every new season that had came out after another had gotten me excited. Rainbow high’s Quality Over time made me get more dolls, I was sad to see the extra fashions go, but still glad the quality was there. I agree that they are ruining themselves for the bratz 2024 major comeback. I just hope that they change their minds about the reboot, and give us their flare and cutting edge design and quality back. Praying that it’s not too late to change their minds!.
When my youngest was a kid playing with dolls, those dolls had like 15 costume changes. They were all about the clothes. And their favorite doll was the Katnis barbie...because she was articulated and that added so much to the play value. My kid could move and pose that doll however they wanted. Plus she looked awesome in all of the clothes my kid had. My Scene and Bratz were favorites also because of the fashion. And this was an 8 year old excited about fashion and poseablilty. Also, this mom would not have let them play with slime...gross and way too messy. I made them play with play doh outside because it was too much mess.
I have seen far to many really dope rainbow high designs and drawings just on instagrams that would be so amazing for the brand to include. There is no reason for them to be taking this big of a decline
the “well it was made for kids anyway” is such a tired and unserious argument, like you said what set RH and most of MGA’s dolls apart from other lines is their willingness to invest in the quality of the dolls itself instead of relying on cheap gimmicks, all while maintaining a lower price range, which was appealing to not only children but adults too, removing what made the line unique does nothing but water down the brand bc it comes off as if they don’t stand on business, especially for a company like MGA that proves they’re constantly trying to be innovative, and it’s unfortunate that they’d rather sacrifice innovation and ambition just to cater to media fluff pieces
Why on earth all these amazing doll lines get being rebooted as ”child friendly” versions and never learn that it is the last thing they want to do?? And then they blame their customers for not buying their dolls anymore. So sick of this unnecessary turn of events which seems to always happen eventually, and is the reason why they flop.
I’m so glad that I started collecting in series 2, MGA should really start a new line instead of changing the line for the audience. RH is a pretty special doll line for me since it was my first line of collecting (apart from bratz and monster high) earlier in the year. Imo, they should’ve done this with junior high that was mostly targeted towards a younger audience and kept the regular dolls.
the quality and detail Rainbow High gave us blew my mind I was never much of a follower until i saw Zooey from Shadow High- it was just so incredible unboxing her and seeing all these tinyyyyyyy details the painted nails, glass eyes, articulation they really do tick off all the lists- i totally agree that she needed a second outfit for the price... IMAGINE if MGA but that type of quality into some kind of Barbie Signature/Integrity Toys doll that would fuck shit up you really do fabulous docos hun- you dont miss a thing thankyou for your hard work !!
i legit fell in love with rainbow high and Shadow high for the fashion, high quality and moveability. as a child i always hated Barbie and preferred monster high due to how stiff i felt Barbie was with no elbow, wrist or knee movement. i was speechless for legit minutes when i found out about the thigh movement and now i feel that they just threw that all out the window, when i tell you i would spend hundreds on one of their dolls im not joking, as for the rebooted dolls im not spending a dime. i haven’t even been collecting very long (i have 4 dolls in total) and i feel like i’ve been betrayed, in an effort to appeal to kids they lost all the teenagers and adults who are much more willing to spend their money recklessly then a parent with children. i also hate the way they tried to push “dolls are for girls”, dolls can be enjoyed by everyone of any age, gender, sexuality or race. i’m still shocked companies haven’t learnt from Monster Highs gen 2 dolls and realize reboots are never good (i see doll customizers still complain about gen 2 to this day)
Honestly, my favorite storyline in the RH series was Violet posting Bella’s expulsion. Each character had a different perspective instead of everyone ganging up against Violet, and each girl HAD A GOOD POINT!!! It was interesting to watch! It was the first time a “doll show” had flawed, more human characters that you can relate to, kid or adult. I also agree about partnering with Drag Queens! Sugar and Spice NEED to be on MGA’s speed dial for that collab!
Y'all think rainbow high couldn't afford therapy 😂. MGA isn't a five year old. It can handle constructive criticism. It's not one person, it's a company. It's not an emotional teenager, it's a master mind. It has to be. RH gotta stop asking for pity points IMO. All art gets critisism. They proved that in their own series. They have to take responsibility.
@@exploringim6191 don’t forget tho this type of art is SUPPOSED to please people but as a team It clear they took a step back from pleasing needy teenagers that want 100 dollar quality dollars for the price of 30 and focusing on please kids
@@Faybelle_Thorn Bro, I don't think it was teenagers asking for that quality. This video literally brought up the gay men in the audience too. Adult collectors don't count teens. By rights, as long as you are spending the money on the dolls you can complain as much as you want. And MGA can do whatever they want. They just have to do it to the sounds of muffled fan outcry. Seems like they wanted to hear more outcry since they went for this reboot route. Honestly, it's like they stepped more into the chaos. I think that's why so many people have trouble understanding it and the choices they're making rn.
What if Rainbow World is just a small side line like junior high and regular Reinbow High could be released along them, like Barbie have Dreamtopia line and Looks line at the same time
Clawdeena, I really liked this video, detailed story, good ideas for brand promotion! but since the company’s emphasis in 2024 will fall on Bratz, we will wait for new releases, amazing rainbow 🌈 line, I would like to take a closer look at the dolls with slimes, but as always you surpassed the rest 💪🏽😍
@@braylin5003 Like most battles, not all are won fairly, while some people get away with parody, others don't, and it's such an arbitrary/subjective topic on what counts as parody and what doesn't and wether parody is even ethical - but a skilled lawyer can win any battle I guess 😅
@@braylin5003 - That hasn’t stopped celebrities from trying. Reminder of the whole debacle with Lindsey Lohan accusing Rockstar that a side character in GTA5 is based off her and tried to sue them over it. Rockstar got lucky that the claims were superficial and could be applied to any blonde hair female celebrity.
I agree with you about giving characters backstories! I mean, we have their bios, yes, but we learned NOTHING about SH series 2 or RH series 5 during season 4!
I used to collect these dolls when I was younger but stopped at wave 4 because of prices but still loved the designs! I went into to target to see pets, slime, and glitter legs. I was so disappointed
The main characters from their show haven't been on shelves for year. I mean, Avery is showing up this day, and her only doll released back in 2020. Like, hello!? I wish they had, like, base dolls. Basic outfits for the main 8 girlies that they changed up each year, and then have fashion packs and additions to go with that. And repeats of different dolls in new clothes. That would be so cool 🤩😍 MGA this is what I WaNt!!!! 😤
What a great video!! I have no idea about any of this, but I saw a Short that mentioned the drama and got curious. Your video gave such an in-depth and interesting explanation - thank you!
ill just say that mga might be able to make some income with this line. yes they lost articulation and accessories for us collectors but if there tryna aim for kids at least the doll wont lose stuff or there hands wont break as easy. parents r looking for toys that are cheap and if they break and lose things it wont matter as much becuz the doll is playline is simple and sucks lol. im sad af tho becuz u can be child friendly and still ate down. i also feel like rainbow high struggles with direction of the brand. from the show to the doll releases it feels like there tryna be so many things for some reason. anyway i hope we can just get the regular back soon cuz i need a ice cream flavor type of line that makes the hair looks like flavors like tiger ice cream to bubblegum ice cream and bday cake ice cream.
Ice cream line sounds amazing 😩🤤. I think even doing alternative aesthetic batches would help. Even fashion packs. A while ago I thought cottagecore would be a cool one. There are so many roots. MGA, do them all. Now. 😂
@@exploringim6191totally agreed. Hitching on to non-designer aesthetic trends that are still super popular would set them apart and would get the attention of people who might not care about high-end fashion. It would still be fashion, still trendy, but just a unique approach catering to real people who see cool looks on TikTok or something. A cottage core line would absolutely destroy my wallet 😂
They still have so much potential tho! :( like fashion packs, season 2,3,4,5 fantastic fashion. I'd die to see a mauve doll, brown colored doll, more natural colors, lime green, sapphire blue, mustard, ocre yellow, true blue. I'd really like a neon theme or like pastel themed or even metallic. But sadly, I don't think this is going to happen anymore
@@pinacolada8921 We can still have hope. And we can still pray. And if they don't do it, maybe us fans will have to do it for them 😊. Together united we stand against this foe, and the unknown. Stronger together then apart.
13:07 that was so sad they started to stray away from their collector demographic! 12:42 I must admit when I saw those images unveiled I was very shocked!!
Great job on this video, new sub, interested to see where RH goes. This was the first doll collection I've ever had. It all started with a clearance on series 1 at walmart for $5 a piece. I had intended on selling them, until i opened skyler bradshaw. I was mind blown on the quality. So...32 dolls later (in my collection), here we are. I hate glitter, slime, sh××ty articulation, unfinished edges, dumb meaningless "pets", etc and this is what is coming our way. It was a good run, but Im gonna have to fold my hand if this is all they make.😢
I’m not buying the new rainbow high dolls … I saw that they were removing all the old rainbow dolls from target And it makes me so sad because this was my favorite doll line.
They can keep their family friendly path BUT GIVE ME DIVERSITY AND FASHION that's all. Family friendly crop top and jeans inspired by a luxury brand on a deep black girl, that's IT. And less glitter and horrible mascots. The tiktoks ideas are so cool tho
I have been consistently complaining all over social media since 2010 about the drop in quality Bratz had over the years. I have primarily become a rainbow/shadow high collector because they were able to recreate that appeal again. I'm so disappointed for the drastic drop in quality. They literally could have just designed a newer doll brand for babies 😢
I only have one Shadow High doll atm, Mara Pinkett, mostly because the luxury brands aesthetic is totally not my cup of tea, which is a shame, because the details and quality of pre-reboot dolls are great. I would either prefer either full on alternative fashion and focus on subcultures like certain LOL OMG dolls or super colorful kawaii fashion
They FINALLY got Sunny's J fashion inspired style right in the Madison twins set, but now they are going back to square one and doing the least all over again 😭
Well, darn. I never picked up a Rainbow High doll because I just never found one I liked (I personally thought most of the fashion was hideous, but I understood that others liked it a lot, it just wasn't my personal taste.) Now I'll keep an eye out for the last few on shelves to see if something catches my eye before they're gone forever.
I realize these ideas are extra money that MGA may not want to spend. I like the idea of partnering with Ru Paul for fashion, but I think these should be special editions. I think they need to be Rainbow High designs...it's own fashion studio. That is what I loved about RH, is that it had its own look and styling.
Rainbow high was good but it all went shit when nothing was good enough for the fans Always complaining They make characters different skin tones The poc characters r not black enough They make darker characters They don't LOOk black enough? I can go on and on
I've never been the biggest Rainbow High fan, specifically in regards to the Dolls looks/body and proportions, but the hair, the outfits were literally absolutely incredible. My favourite Doll bodies are monster high (mostly G1 but the G3 ones are very good) I would love to see Rainbow High levels of fashion on those dolls. Thing is they obviously shouldn't have rebranded such high quality dolls so soon, if they were gunna bring out these ones it should've been with their Junior line or as a new "cost effective" line.
if you dive into the fantasy of the brand, I expected the return of ✨ Fantasy Friends, the size of Novi Stars 🤩 dolls, and the backstory that Scarlett 📖 from Shadow High wrote a story about these amazing little fairy forest creatures and they began to come to life in a parallel universe. And the world of slimes has long been open to us 🤷♂️ and how like they're coming to a happy ending 😢
This is kind of a strange time for them to make this change considering the rise of young girls being into luxury goods like Sephora and stuff. Rainbow High being more high fashion styled should take advantage of that trend and keep up with the high quality, street fashion, pop culture reference looks bc I think that’s what kids nowadays like. They want to be more grown up and thru a doll I think is a good outlet to pretend to be grown up if that makes sense. They could still do the slime dolls tho to market to a younger demographic but make that like a spin off or a special like not a reboot. I think they’re making a mistake by not continuing the current dolls
What on earth have they done to jade???? she used to do bold edgy makeup looks and would never be caught dead in a skirt (unless for school work) but now she looks like what you see after removing half of your makeup at the end of the day and not to mention her outfit likeeeee???? they all look the same just with different hair colours
I don’t mind there being a more for kids line (like a budget line or even ones with gimmicks like the slime or doodle bear ones), but why didn’t they just take jr high and turn it into the one marketed for kids?? Then they could cut back on the main line releases a little (cause honestly they were releasing too many too fast for a lot of people to be able to afford). So each wave of the main dolls could maybe have 2 rainbow high and 2 shadow high (and tone down the colors in shadow high! I loved the grayscale look, super unique, but if they wanted to add color it should be deep dark jewel tones). And then the jr high kids ones would be a full release. Plus they could still do the expensive seasonal collectors dolls if they want. So there’s be 3 price points which makes it a much more accessible brand. Honestly I don’t even mind if they keep it to the one outfit on the main dolls as long as they have full articulation and the one outfit they come with is the quality we’ve come to expect from them (maybe instead of like 5 random little accessories with each doll though they could do 1 or 2 that are actually themed to that doll/her focus). Those fashion packs are just awful though, I’ve seen better designs on Barbie lately :/
Just gonna say, it is a toy line made to be marketed mostly towards little girls, so its for little girls. Just like Disney markets Star Wars & Marvel as for Boys & their Disney Princess stuff as for Girls. that doesnt mean only little boys like star wars/marvel or only little girls get princess stuff; grown women can be hardcore star war/marvel fans, grown men can love disney bounding as rapunzel. That being said, Rainbow High, unlike disney or mattel, hasnt made much collector stuff directed at adults. Its possible they might be aging down the main line for more collector dolls aimed at adults in the future instead of trying to appeal to both kids & adults. The little details & accessories that appeal to adults aren't always sturdy or safe for child playing.
A lot of yall are exposing yourself of not even watching the full video before you comment your opinions. "tHe reBoOt MiGhT aCtUaLly bE PLaNneD tO FAil cUs oF tHe BrAtZ CoMEbAcK" is litrally discussed at 17:24 in the video if you wait to comment on videos instead of saying things before watching a video in full
Makes me wonder if it was also because some parents complained and MGA was forced to bow down to whiny Karens. This sort of stuff happened to many popular doll lines and ends up killing the lines.
My friend and I were discussing how girl toys have improved while boy toys have been getting cheaper and cheaper. I love the style of Rainbow High with the monochromatic and #real high school drama. I really don't like this fantasy element they added, but maybe they'll salvage it.
I love the optimism. Plus, if Monster High can do it for high school drama, so can Rainbow High. We can have two magic schools I think. RH, SH, and MH are different enough. There's room. MGA just has to do it right.
I Hope they can salvage it too! It definitely is interesting they went back to the slime route when in my opinion, last time they did that it didn’t last long. I’m hoping that they’ll figure it out too though!
the thing is, they want rainbow high to downfall. they dont csre about rainbow high anymore. they care about bratz. they know bratz will sell and want to focus on that, so they will just throw rainbow high away eventually. i think it doesnt mean that its an complete end of rainbow high, but rainbow high wont be anything special for now they want rainbow high to downfall so everyone will focus on bratz.
RH and SH got me (an adult) into doll collecting. They were the most special dolls I had ever seen. I am so happy about the dolls I have and I will continue to "play" with them. My 5 year old daughter and 7 year old son have a few of them. Neither child has enough fine motor skills to redress them. My son likes the look of SH vs RH. My 5 year old's eyes bugged out with joy when she saw the new slime dolls on you tube. She was all in for the slime, sparkles, and pets. I will probably get her one for her birthday, but none for me. I would be happy to buy collector dolls if reasonably priced. The Storm twins are masterpieces and I would love them to move in that direction for collector dolls.
😡 I wanted the Poppy Rowan Runway doll, I couldn't indulge myself while getting ready for Christmas, so I hoped to find one after Christmas, they are all gone, selling for outrageous price - I am so disappointed it's not funny - shame on you MGA!!! I have the original Poppy, and her teen. I am very upset!!
Also you might not be aware of this but there has been so much mod drama on the r/RainbowHigh subreddit. One of the moderators is racist and removed a bunch of posts discussing racism and they got new mods a couple of months ago and there's been a lot of controversies with the mods.
Superb video Thanks Clawdeena! I do love the new Dolls with pets even if less Articulated, intensely dislike the Slime though, as for the Glitter ermm not great but it brightens up the dollie shelf! This is a bit off the beaten track but I'd love to see MGA bring out a pippa sized fashion doll pack with say 2 outfit changes possibly for the collector Market, Pippa was approximately 6 to 7 inch tall, I design doll clothes so available if MGA'S needs advice 😊
I feel like...the slime dolls *could have been* the little siblings to the rainbow high cast if they thought hard enough about it. That would have been a pretty decent way to grab the attention of younger fans as well instead of rebooting and changing literally everything. 😅 As a person who designs characters for fun, the new dolls are cute, but they're missing something that would give them life like the original dolls had.
My daughter has the unicorn & then the 14 inch dolls. Then she had the first series of the rainbow high before outgrowing dolls 😢. But I've collected a few rainbow highs throughout the years
This video took me a tad longer than expected to create, apologize for the inconvenience and am grateful for the patience you all have had with me as I try out new editing techniques! I still edit all my videos completely on my own, from weeks if not months of researching, scripting, to voice-over, to overlays and so forth, and this video covered complex and nuanced topics I wasn’t quite sure I wanted to unpack. Given the video is already 2 weeks past my intended schedule there’s a few things I didn’t get to explore further and I hope in the future I’ll have the time to discuss those things more in depth. For now, I hope you all enjoy either reliving or learning about the scandalous controversy Rainbow High has faced in its 3 years of existence and the various facets to this reboot and how I believe it can be salvaged. Please share your thoughts on the reboot below, are you content with the changes, what would you do differently? Are there ideas or theories you have about Rainbow High you hope come true? Excited to read all of your wonderful thoughts!
Yay!!!❤
I'm excited to see the new rebrand RH in stores! Maybe if the line goes well, they'll add characters like Poppy, Krystal, Bella and others into a second lineup? That'd be cool. I do agree a lot with the points you make in the video. Especially with how the line could improve. I'd love to see more fashion-focus dolls too. Or at least more dolls expressing their hobbies. Like, what about Poppy with a mini turntable or DJ booth playset? 🙂
The editing was awesome! You did a great job. (Well, you always do a great job)
Thank u for covering this! I was hoping you would. RH needs to find a better balance and I believe leaning more into Harajuku fashion would please adults and younger fans..also leaving the new line going along the more detailed line..also making a disabled and plus sized RH doll could also refresh the line..like a kawaii wheelchair would be gag ｗｏｒｔｈｙ
You said everything that has to be said. I would like to add that it's a good move because the collectors (that are grown up people who likes fashion) can buy bratz and children can buy rh. Childs nowadays don't like bratz so that's why they decided to move the fashion design team to bratz. Even with this cheaper reboot rh is still a better quality doll line than any doll line from mattel. And now mattel is trying to copy mga again with rereleasing myscene and releasing a doll line that wants to compete with bratz (even if I don't think that there isn't any chance to be better than mga/bratz for quality, prices, distribution and designs)
I am all for budget and kid friendly dolls, but I hope they keep producing the regular ones too for older kids and collectors.
I agree
I don't think that's enough, personally
Me too 😅
I agree that younger kids deserve something for themselves from the brand. I don't really like how gatekeeping the doll community is about this personally and also they've been dropping hints of making more lines for younger kids all year with the skyler playset, the color and create dolls, the video game etc
100% agree!! They’re getting rid of the detail, and quality that made rainbow high such an amazing doll line
What surprises me more about the reboot me is that I believe MGA is underestimating kids. When I was a little girl I used to play with dolls and me and my friends all enjoyed the hair/dress-up game way more than the pointless accessories. We could recreate normal items easily with paper, however we could NOT recreate a second outfit to change our dolls and mix and match. Also, I know both me and specially my parents (who ultimately were the ones who bought me the dolls) would hate slime. Its messy and after you make it, stuff it into the purse and then what??? If kids wanted slime sensory play, there are WAY cheaper slime toys. If you buy a doll, it’s because you enjoy playing WITH the doll. I honestly think they are underestimating childs a lot by making everything glittery, tinsel and shiny and it’s exactly the same mistake Mattel made when Bratz came out and won over Barbie marketshare: kids also want edgy and fashinonable looks! Even spooky looks like MH. I’m not making suppositions, I know this because that’s how I used to feel about my dolls when I was a kid. And that’s how all my peers used to feel. Kids are not so dumb as companies think.
Yes, thank you! People who underestimate children or who assume kids only want gimmicks strike me as people who only know one kind of kid. As a kid I never went for dolls like these, I always wanted the most intricate and beautiful ones. Granted I had a few kind of gimmicky Barbies (Rappin' Rockin' Barbie, anyone?), but they were still aesthetically beautiful and interesting! I took great care of them because I valued them. Assuming that all kids are simple or don't notice quality is such a disservice to them :(
Minis are super popular right now, given the popularity of blind box style miniatures, so going all in with really creative accessories would be understandable. They started to do that with the last Shadow High release, which I do like! The clothing and jewelry had to take a hit to make it happen and that sucks, but I get it. However, this new line isn't even doing that! No matter what they say, they aren't taking advantage of kids who like to play at all. The slime gimmick is a one-time thing. It's not like they give instructions on how to make more on your own. The pet figures aren't posable -- limiting their play potential -- and they aren't soft like most kids prefer these days (see Squishmallows). What focus group did they manage to form that didn't give them this basic framework for what is desirable and trendy? Or hey, maybe they know something I don't and it'll be a runaway hit, but I really doubt it.
Moreover, after the appearance of Monster High dolls in 2013, the concept arose of collecting a doll, appreciating its quality, immersing itself in history, and this hooked me as a child, I also paid attention to details, bought unique characters, and children who heard about Monster High of the first generation and seeing the qualities of other dolls they can also make a choice for the best quality doll by looking at the review 🧐
I think they are moving to smaller kids in the age 4-6 range. most kids this age do not have the fine motor to be able to dress up the dolls without assistance. The age 7-8+ range I agree 100% with you. My 8 year old niece is all about the fashion.
I absolutely agree. When I was a bit younger I was always annoyed when I got low quality dolls like ripoff Barbies, half-bald dolls or boring new Barbies. My fav doll was always that one 1st gen Mariposa Barbie doll because she was way higher quality than most of my other dolls, she has cool fashion, giant glittery wings and super nice hair. I got her used in a whole lot of dolls, but she was still so cool, even friends of mine found her gorgeous. Also I always loved the nice colour schemes of older Barbie dolls in comparison to newer Barbie dolls.
I always felt like toy companies don‘t really take kids seriously when releasing half-bald dolls with low quality hair and low quality fashion. If the Gen 1 RH dolls came out back then, I would have absolutely LOVED them.
Also I made accessories myself too. I built doll houses (but they actually fell apart most of the time lol, except if i built them from Lego-like stuff), I made small laptops and flip phones, little necklaces, LOADS of cardboard cars (random sedans, huge limousines, convertibles, station wagons and specific cars like VW Golf 2, Ford Fiesta '99 and '09, Citroen Berlingo 1, Opel Astra F station wagon and some more) and I even tried to sew dresses. Unfortunately I failed most of the time, but some of the dresses were actually not that bad.
I feel like this would just compete with LOL dolls and their other products. I thought Rainbow High was supposed to be for a demographic so that they could stretch their potential market. This feels like they're trying to ruin their own doll line.
Exactly, it was a huge marketing misstep 🥲
I saw a vid from another youtuber that basically theorized that’s what MGA is doing. They’re ruining Rainbow High to enhance Bratz 🙃
@@Clawdeena9rainbow high come out in late 2020 and new rainbow high soft reboot and really nice 👍
I feel that lol dolls would actually be an haute couture product next to this kindergarten bundle of joy 🙄🫣
As a transformers fan I feel the reaction is overblown. Its giving gwunners reaction to gimmick lines like Armada. Given they are aware of their collector fanbase im sure we will get more quality dolls down the line.
I’m starting to think it’s intentional murder every time a doll line gets dumbed down to be “more for kids” it quickly falls apart and dies are these companies really so stupid to keep making the same mistakes or is it intentional sabotage
But I guess where they come from, although, they shouldn't change their target demographic by ignoring the old ones.
Same
They dont wanna top their iconic dolls (Bratz for MGA)
@@Alienaddikt they shouldn't worry about that, everybody, specially teens, love Bratz nowadays because of nostalgia or due to the return of 2k fashion.
@@Alienaddikt Maybe the problem is that Bratz wouldn't have worked with a lot of Rainbow High Fans. So many of us came to the scene just for Rainbow High. There isn't nastolgia us them.
Honestly imo, Bratz fashion is dark and ugly. I like magical girls, sweet lolita, sanrio, and idol anime like Aikatsu, Pretty Rhythm, and Pripara, and Rainbow High fit's that perfectly. Bratz doesn't fit that, and I don't think they could unless they totally rebooted the brand. Four girls against the world isn't anywhere near that culture.
MGA has a huge audience of adult collectors under rainbow high who won't switch. I hope this becomes a big problem for them.
RH got me into doll collecting. I had a couple dolls from my grandma's original collection but never thought to collect my own. Until Rainbow High came along and I got hooked deep. I'm pretty salty about Poppy not a main character anymore, her dolls are hard to find, and I hate the slime dolls. I liked the articulation. I liked the high fashion.
Rainbow high got me back into doll collecting 😢
Omg same
I never wanted dolls before rainbow high. And I don't want any others dolls. Rainbow high is it for me. I won't put my money anywhere else. MGA will take it or leave it.
@@exploringim6191I've since gotten into Monster High because of the aesthetics and theming but WOW. My first doll was a rainbow high doll, so opening my first monster high doll was such a disappointment. The quality difference was shocking. There's really nothing else like rainbow high, it's sad.
I've gotten into LOL OMG Fierce dolls as well, but apparently that line is getting discontinued since the second wave was cancelled even after gorgeous prototype pics were taken...
Ive been collecting dolls since 1998 but was very stale because nothing ever caught my eye... Then rainbow 🌈 high made me love the hobby again
It makes me really sad how RH is ruiniig the most incredible doll line ever. I just hope they keep releasing more regular dolls in the future cause they still have so much potential. We have plenty of dolls for kids, why turning RH into another ordinary doll?
Oui vous avez trouvé le mot, ordinaire. J’attends de voir en boutique. J’ai 90 RH et SH et autant de Lol et Tween. Je suis regardante sur la finition des vêtements car j’en couds moi-même sur des mannequins anciens comme Bleuette. Des poupées de mauvaise qualité, pas pour moi. Et c’est dommage. Et des pyjamas, tutus, et autres ne sont plus une série. C’est disparate.
My theory like with Bratz from back in the day are dolls aged for kids going through the “ odd phase” - 8-13 - more “mature” themed clothes. I think the company with all the other dolls on market tried to make dolls that could appeal to kids who grew up mainly on tech and get them to play and or invest into the pop culture. I don’t think RH were ever made as the “ first doll”. That was Barbie for my child and all the clothes and cheap plastic crap - it was garage - so she got into RH and loved them and has plenty of the dolls -
I think it would be easier to make a doll that each and anybody could enjoy if they liked them - it’s that simple. People think too much about it , put too much pressure on company, sales could have declined because most the time aside from Christmas in the states - the shelves stay stocked up - this year I got older series off Amazon instead of the new ones in stores - my child likes the extra outfit sets since she has the closet.
Simply I think you just can’t please everyone and in this day in age - people just can’t mind their business and shut up. Another hypocritical aspect is people getting mad about the clothes not being “ appropriate “ but also allow their 10-13 year olds to twerk on the tok ? 😂😂
MGA should just keep the original first 1-4 series and allow the dolls to be unique.
The huge problem with the "they were always for kids" arguement is that dumbing down the dolls doesn't include the original demographic age range anymore. Lots of people have posted talking about how their children are upset at the changes and feel like the new dolls are too "kiddy." Children aren't as dumb or unaware as people think, they notice when something gets worse. The fact of the matter is MGA was, intentionally or not, making Rainbow High dolls for slightly older kids, like 7-13, yet are now targeting kids as young as 4 by removing small parts and intricate clothing in favor of immobile pet figurines and slime. That's a huge age gap, and a really strange decision when MGA already has the LOL Surprise line for kids that age. I would have loved to be a fly on the wall of those business meetings to see what convinced the higher-ups to throw out the broad reach of an elementary school to adult aged audience in favor of kindergartners.
In addition to your ideas in the video, I think they should focus on a few extra high end doll releases like Lily to cater to the adult collectors. $85 price tags for really nice collector dolls wouldn't be such a horrifying amount if they really invested in the details and weren't releasing 10 dolls every 3 months like they were for a while there. Saving up to get one really nice doll instead of three play dolls would be a worthwhile effort for me.
This!! I remember being a kid and saying things like "I don't want to play with that anymore, that's for babies!!" meanwhile I was all but 6 years old...Kids have little egos and opinions too lol
@@Clawdeena9 Exactly!! When I was 6 years old, I was independently going up to buffets and serving myself, collecting very breakable porcelain dolls, doing my own laundry, all kinds of stuff people associate with older kids, because I wanted to and could handle it! Not all children are the same! I hate that companies aren't catering to kids with more mature mindsets anymore :( That has to make them feel patronized to and ignored.
I think the absolute beauty of Rainbow High was that it could be for so many ages. Kids loved it, collectors LOVED it. Customisers might've had some pains with the eyes but the diversity is to die for. This always happens with a gen 2, companies not really understanding or listening and wanting to go for quick money. They JUST started diversifying heights, so I don't see why they'd stop now. As an Aussie, its been hard to get a hold of some of the dolls (from any doll line tbh) so what we do get is always sold out fast! There's a very clear love for them here, I just dont think the reboot will get.
Have we not learned from Monster High that reboots are a bad idea? Like, have we not?!
The way only one of MHs reboots are bad 💀💀 like be so for real
Listen...at the end of the day; Majority of the CURRENT fanbase for Rainbow High was disappointed and left betrayed. Whether this is a move they intended or not, this was NOT the way to go about it. At all. Slime Dolls.... ffs.
My issue with “for girls” has nothing to do with collectors or gay men. My grandson is 2.5yo, so his “sexuality” is not a focus for many years, or ever (if he’s safe and happy, it shouldn’t matter), but he LOVES his doll and dollhouse I have created for him. He also plays with cars, blocks, and books, since toys should not focus on gender…EVER! I got him a Karmas world doll to play with because I wanted a smaller more childlike figure, still larger than Chelsea. Especially since Mattel cannot seem to create a blond blue-eyed little boy (or a bald-headed bearded tall dad boded male figure). He saw the red headed Switch character and indicated he wanted her. When I tried to put her back, he cried, so I bought her for him. He chooses clothes for her, puts her to bed, has her drive his Barbie tractor. She is one of his favorite toys. Him playing with dolls, plushies, and his dollhouse is not going “create” an orientation later, as the idiot “experts” would state, he will be whomever he will be. But, it certainly will teach him about daily routines, house keeping, design, and imaginative play. Not to mention empathy, kindness, and a nurturing father, should he choose to become one. His doll has a dog and a cat. They got a new pet for “Christmas” and had presents. He is the only grandchild I have and I want to share my hobbies with him. I only collect a few dolls, but I like to build for his dollhouse and mine. The 1/8 scale is good practice for figuring out my 1/6 scale.
When it comes to the reboot. I like the more childlike features. Slimes are the devil though, almost but not near as bad as flipping glitter! As adults, we are not the target audience, but toy companies need to recognize we are here to stay and getting stronger everyday. Creating fashion packs, play sets WITHOUT another doll, multifunction packaging for display purposes, and real world accessories and color schemes, would greatly increase their bottom line by catering to actual money earners who have chosen NOT to have children, but enjoy nurturing their own inner child. Not EVERYTHING has to have tinsel, glitter, sequins, be female, and bright vomitous colors. And…can we please stop with the “poop” toys? Come on, scat humor is funny for kids but encouraging playing in “poop” is just gross!
Everyone complains about kids growing up too fast nowadays but then they continue to discontinue or reboot every brand that appealed to kids 8-13. No wonder kids lose interest in toys at younger ages, there are barely any toys marketed towards tweens now. Thats what Bratz, MyScene, and Monster High did so well during their peak.
Before i watch thoughts: they coulda done this with the junior high dolls instead! rainbow high/shadow high dolls have a reputation of being highly-posable. its like doll companies have not heard what happened to bratz or monster high back then D:
after watching: BRUH. YOU CAN HAVE 2 YA/ADULT DOLL LINES MAN! HECK, NOT ALL KIDS LOVE SLIME (or might feel the quality change, some kids are smarter then you think)! Bratz can be for the nostalgic 2k and older girlies & gays while RH/SH is for the modern high fashion lovers. Funny they didn't just use the rainbow surprise name, woulda made this NOT blow up in their faces. Also i didn't even keep my eye on the animated series, but man good characters CARRY media. there are whole series with such "i wish you weren't trapped in there" energy that you need to tap into, dude.
they are so funny, burning the bridge for the 3rd time in a row. I only got like a bratz doll & 2 RH dolls, my next ones are gonna be MH or secondhand once those babies come out.
Maybe they all have so much confidence that they think they will succeed?
Honestly they could’ve just cut the junior high line! What is even the purpose of the junior high line? They could just reallocate the funds from that into the main dolls
I don't even buy dolls, you came up in my feed, I'm BLOWN AWAY by how professional this deep dive is! I find myself captivated by the drama! Well done! You need to be on Date Line or 20/20!
Sadly, this is a Monster High G2 situation all over again.
These dolls should be cheaper, with cheaper fashion and less articulation.
Also, What about Bratz? They have ALWAYS been about fashion and they are picking back up again? Why back down now? Seems like Rainbow High is putting up a giant white flag and giving up.
“Rainbow high is out of their mind for changing the price to 50$ for a play line doll!”
Welcome to New Zealand😊
Fr like in Australia the dolls range from 30 to 100
Loved your ideas for expanding the RH brand. Especially the Valentines special and getting the fashion girlies attention. Do I think they'll go in that direction? I doubt it, but My Scene is coming back so anything is possible.
My scene is coming back??? When omg
Fall of 2024!
I agree, I doubt they'll steer the ship back but you never know!! Maybe it's time I apply for that open marketing position lol
Ten bucks Mattel is bringing it back cause they found out about the Bratz resurgence.
@@Clawdeena9 damm at least that’s something to look forward to next year!
From this video, the main takeaway is that the constant complaints and dissatisfaction from collectors led MGA to end Rainbow High (RH) as we know it and reboot it for a younger audience. Unlike adult collectors, kids are generally more satisfied with the toys they receive and are less likely to complain.
MGA initially created an amazing line for adult collectors with high-end fashion and attention to detail. However, according to the video, they faced continuous backlash from collectors, regardless of their efforts. Based solely on the content of this video, if I were MGA, I would consider steering clear of adult collectors and focus on a different demographic.
In my opinion, as gleaned from this video, adult collectors may have become too accustomed to the quality MGA initially provided and became overly critical. Over the years of collecting RH, I enjoyed watching specific UA-camrs review the dolls. However, I grew concerned when influencers started complaining excessively about minor details.
If we revisit videos from the first series of RH, the initial reviews were overwhelmingly positive and enthusiastic. However, as new dolls were released, people began complaining about increasingly minor issues, turning them into significant problems. Perhaps MGA listened too much to the collectors and responded to almost every complaint, leading collectors to continually find new things to criticize.
In essence, it seems that MGA found itself in a situation where, no matter what they did, collectors wouldn't be satisfied. This constant negativity prompted them to switch to a kinder audience - kids.
Thank you for sharing your thoughts based on the video! 💕 I wish I'd worded myself differently and emphasized certain parts more based on this feedback, because the true reason Rainbow High rebooted is allegedly because of the constant criticism, the design team fractured, and from there MGA hired a new head to market the brand which caused the line to undergo significant changes. With the original designers off the brand, there was no one to advocate and fight for the brand to maintain its key elements, in other words the balance between creative and corporate began to weigh too heavily in corporate territory. Allegedly the new marketing head refused to allow any designs to have the color black be used in any designs, and if there was black it had to minimal, this first started with Shadow High series 3 & the "new friends" line, with this new marketing head ridding the line of any dark or edgy colors, and cutting shadow high entirely from the "new friends" line. Another example of marketing holding power is the Maria Garcia controversy, many fans called MGA out for what they felt was a misrepresentation of Dia De Muertos and traditional symbols, allegedly, the marketing team made Maria Garcia undergo significant changes based on what sells best, marketing claimed that Roses sell better than Marigolds, and Red & Purple sell better than the color orange, hence why the doll was made red in a Spanish style dress. Marketing teams are focused on the "business" they are the "suits", my initial goal of the video was to convey that marketing and design teams need to work in harmony in order have the best product but many bits of my video had to be cut and removed though I now wish I'd had featured some of the key points I mentioned above to avoid creating further confusion.
@@Clawdeena9 I really appreciate your response. It definitely enriches the content of the video for me. I based my opinion on criticisms I heard from other collectors' videos over the years. Negativity and criticism were, unjustifiably, always present. Quality control is maybe the only true reason to complain, but it could be understood and expected, as with any mass production.
As someone who works directly with marketing and product, business and numbers are at the forefront of their decision-making system. I'm not as well-versed as you in the backstage operations of MGA. I usually get the information through other UA-camrs, so if there are functional changes to the company that led MGA to take a different path with RH, I wouldn't know.
However, I feel like the negativity from adult consumers might have contributed to the decisions they made.
There is one little detail that folks overlook when it comes to MGA. They are privately owned still by Isaac Larian, meaning they don't answer to shareholders. That also means they receive no money from outside investors, which means if something isn't doing as well or if it's too expensive, the only one who can take care of it is Isaac Larian. As a person who knows a little bit of the workings of doll production, it's mind boggling the tiny details that MGA had been putting into these dolls in particular, the dolls should have been even more expensive than what they were retailing for, especially with current production costs in Asia, and something tells me those choices were catching up to them forcing them to streamline.
I don't think the doll community critically talks about Isaac Larian nearly enough. He seems like a very skeezy, very weird, bad to work for boss, who is probably not treating/paying any of his employees from the office to the factories right, does not know what the kids, moms, fashion girls, OR the gays want because I am not even sure if he talks to any of them outside his circle of people within his same income bracket. I am of course speculating, but that's the vibe I get from him. And I am pretty sure MGA's GlassDoor page will back me up.
I really hope they keep making regular Rainbow high dolls too. I’m a customizer of rainbow highs and if they fully go the way of g2 monster high I’m going to be miserable 😢
G2 wasn't even that bad! Better than G3
@@Put_down_dem_perkies Lol you cannot be serious, G2 MH looks like a poor knockoff of G1. G3 atleast is super original and the quality only keeps going up with the release of Venus core doll for G3
@@Put_down_dem_perkiesG3 is also selling super well with all the dolls constantly flying off the shelves, that's why they keep coming out with newer lines for G3 so fast. If that isn't a sign of success compared to G2 already I don't know what is.
@@vee.3029Ignore them, they’re trying to get a rise out of fans
@@vee.3029 first off, IDC WHAT your mutant ass says, G2 was SUPERIOR to this falsely inclusive, terribly designed and CHEAP rubbish you love so much! I just don't get how people can take a look at Frankie, Draculaura , lagoona, clawdeen , Abby, catty, and ALL the other characters and like that bullshit , lol do you I guess
I think that kid friendly dolls are great and definitely should be encouraged more, but it’s unfortunate that one of the greatest doll lines ever got taken away so quickly just for kids
RH was the reason why I had started to go back into collecting dolls, I was so intrigued with the drama flare in the series, every new season that had came out after another had gotten me excited. Rainbow high’s Quality Over time made me get more dolls, I was sad to see the extra fashions go, but still glad the quality was there. I agree that they are ruining themselves for the bratz 2024 major comeback. I just hope that they change their minds about the reboot, and give us their flare and cutting edge design and quality back. Praying that it’s not too late to change their minds!.
When my youngest was a kid playing with dolls, those dolls had like 15 costume changes. They were all about the clothes. And their favorite doll was the Katnis barbie...because she was articulated and that added so much to the play value. My kid could move and pose that doll however they wanted. Plus she looked awesome in all of the clothes my kid had. My Scene and Bratz were favorites also because of the fashion. And this was an 8 year old excited about fashion and poseablilty. Also, this mom would not have let them play with slime...gross and way too messy. I made them play with play doh outside because it was too much mess.
I didn't have slime as a child, but we played with ooblick, but only in the kitchen.
Removing POPPY was the biggest hole they could go down to
"The history book on the shelf. It is always repeating itself!"
I have seen far to many really dope rainbow high designs and drawings just on instagrams that would be so amazing for the brand to include. There is no reason for them to be taking this big of a decline
Agreed
I’ve seen so many reviews from parents saying that their kids were disappointed with these new dolls. I really hope something changes again
the “well it was made for kids anyway” is such a tired and unserious argument, like you said what set RH and most of MGA’s dolls apart from other lines is their willingness to invest in the quality of the dolls itself instead of relying on cheap gimmicks, all while maintaining a lower price range, which was appealing to not only children but adults too, removing what made the line unique does nothing but water down the brand bc it comes off as if they don’t stand on business, especially for a company like MGA that proves they’re constantly trying to be innovative, and it’s unfortunate that they’d rather sacrifice innovation and ambition just to cater to media fluff pieces
Why on earth all these amazing doll lines get being rebooted as ”child friendly” versions and never learn that it is the last thing they want to do?? And then they blame their customers for not buying their dolls anymore. So sick of this unnecessary turn of events which seems to always happen eventually, and is the reason why they flop.
I’m so glad that I started collecting in series 2, MGA should really start a new line instead of changing the line for the audience. RH is a pretty special doll line for me since it was my first line of collecting (apart from bratz and monster high) earlier in the year. Imo, they should’ve done this with junior high that was mostly targeted towards a younger audience and kept the regular dolls.
The fact that they rebooted the series so soon is kinda sad. I never got into rainbow high, but it’s crazy that only 3 YEARS later is crazy
the quality and detail Rainbow High gave us blew my mind
I was never much of a follower until i saw Zooey from Shadow High-
it was just so incredible unboxing her and seeing all these tinyyyyyyy details
the painted nails, glass eyes, articulation
they really do tick off all the lists- i totally agree that she needed a second outfit for the price...
IMAGINE if MGA but that type of quality into some kind of Barbie Signature/Integrity Toys doll
that would fuck shit up
you really do fabulous docos hun- you dont miss a thing
thankyou for your hard work !!
i legit fell in love with rainbow high and Shadow high for the fashion, high quality and moveability. as a child i always hated Barbie and preferred monster high due to how stiff i felt Barbie was with no elbow, wrist or knee movement. i was speechless for legit minutes when i found out about the thigh movement and now i feel that they just threw that all out the window, when i tell you i would spend hundreds on one of their dolls im not joking, as for the rebooted dolls im not spending a dime. i haven’t even been collecting very long (i have 4 dolls in total) and i feel like i’ve been betrayed, in an effort to appeal to kids they lost all the teenagers and adults who are much more willing to spend their money recklessly then a parent with children. i also hate the way they tried to push “dolls are for girls”, dolls can be enjoyed by everyone of any age, gender, sexuality or race. i’m still shocked companies haven’t learnt from Monster Highs gen 2 dolls and realize reboots are never good (i see doll customizers still complain about gen 2 to this day)
Honestly, my favorite storyline in the RH series was Violet posting Bella’s expulsion. Each character had a different perspective instead of everyone ganging up against Violet, and each girl HAD A GOOD POINT!!! It was interesting to watch! It was the first time a “doll show” had flawed, more human characters that you can relate to, kid or adult. I also agree about partnering with Drag Queens! Sugar and Spice NEED to be on MGA’s speed dial for that collab!
Rainbow high was probably stressed that could never please the doll community while staying in budget which is fair ofc
They really said "oh since y'all wanna complain about everything how about we making nothing for you"
“Since you got your degree and think you know fucking everything”
Y'all think rainbow high couldn't afford therapy 😂. MGA isn't a five year old. It can handle constructive criticism. It's not one person, it's a company. It's not an emotional teenager, it's a master mind. It has to be.
RH gotta stop asking for pity points IMO. All art gets critisism. They proved that in their own series. They have to take responsibility.
@@exploringim6191 don’t forget tho this type of art is SUPPOSED to please people but as a team
It clear they took a step back from pleasing needy teenagers that want 100 dollar quality dollars for the price of 30 and focusing on please kids
@@Faybelle_Thorn Bro, I don't think it was teenagers asking for that quality. This video literally brought up the gay men in the audience too. Adult collectors don't count teens.
By rights, as long as you are spending the money on the dolls you can complain as much as you want. And MGA can do whatever they want. They just have to do it to the sounds of muffled fan outcry.
Seems like they wanted to hear more outcry since they went for this reboot route. Honestly, it's like they stepped more into the chaos. I think that's why so many people have trouble understanding it and the choices they're making rn.
okay but can we talk about the editing!! it’s so good and ty for the most informative vid ever!! 👏👏💓
What if Rainbow World is just a small side line like junior high and regular Reinbow High could be released along them, like Barbie have Dreamtopia line and Looks line at the same time
I would absolutely LOVE if they did this, expanding the brand to target multiple demo's the way MH is doing, I think is 100% the way to go.
Clawdeena, I really liked this video, detailed story, good ideas for brand promotion! but since the company’s emphasis in 2024 will fall on Bratz, we will wait for new releases, amazing rainbow 🌈 line, I would like to take a closer look at the dolls with slimes, but as always you surpassed the rest 💪🏽😍
Like ugh I love these types of videos your too good
I think the backlash from the people that they’re “ripping off” of is another reason why. They just don’t want to deal with potential lawsuits.
Agreed, I think after the Black Eyed Peas lawsuit earlier this year over Poopsie that MGA is less inclined to make "parody" or "reference".
I thought you couldn't sue somebody for making a parody/ rip off of a brand
@@braylin5003 Like most battles, not all are won fairly, while some people get away with parody, others don't, and it's such an arbitrary/subjective topic on what counts as parody and what doesn't and wether parody is even ethical - but a skilled lawyer can win any battle I guess 😅
@@Clawdeena9honestly I shadow high dolls keep going with black and white dolls and keep them going for shadow high dolls
@@braylin5003 - That hasn’t stopped celebrities from trying. Reminder of the whole debacle with Lindsey Lohan accusing Rockstar that a side character in GTA5 is based off her and tried to sue them over it. Rockstar got lucky that the claims were superficial and could be applied to any blonde hair female celebrity.
I agree with you about giving characters backstories! I mean, we have their bios, yes, but we learned NOTHING about SH series 2 or RH series 5 during season 4!
"The reboot isn't what you think" and it's exactly what we all thought.
To be fair, they did feed us the idea of Storywood for a while.
These companies need to hire you stat. Very informative and enjoyable video with so many great ideas!
The idea with outfits from the show is so great
I used to collect these dolls when I was younger but stopped at wave 4 because of prices but still loved the designs! I went into to target to see pets, slime, and glitter legs. I was so disappointed
I totally agree with this video, yah hopefully RH will not be discontinued.
I really do wish they can still release dolls that are collector themed
Marketing gonna learn at some point in 2024 is that their market audience is too busy trashing sephora stores
also mga should start reusing dolls out of the core 6 more often. i need another jewel, kim, channel and ayesha
The main characters from their show haven't been on shelves for year. I mean, Avery is showing up this day, and her only doll released back in 2020. Like, hello!?
I wish they had, like, base dolls. Basic outfits for the main 8 girlies that they changed up each year, and then have fashion packs and additions to go with that. And repeats of different dolls in new clothes. That would be so cool 🤩😍
MGA this is what I WaNt!!!! 😤
What a great video!! I have no idea about any of this, but I saw a Short that mentioned the drama and got curious. Your video gave such an in-depth and interesting explanation - thank you!
ill just say that mga might be able to make some income with this line. yes they lost articulation and accessories for us collectors but if there tryna aim for kids at least the doll wont lose stuff or there hands wont break as easy. parents r looking for toys that are cheap and if they break and lose things it wont matter as much becuz the doll is playline is simple and sucks lol. im sad af tho becuz u can be child friendly and still ate down. i also feel like rainbow high struggles with direction of the brand. from the show to the doll releases it feels like there tryna be so many things for some reason. anyway i hope we can just get the regular back soon cuz i need a ice cream flavor type of line that makes the hair looks like flavors like tiger ice cream to bubblegum ice cream and bday cake ice cream.
Ice cream line sounds amazing 😩🤤.
I think even doing alternative aesthetic batches would help. Even fashion packs. A while ago I thought cottagecore would be a cool one. There are so many roots. MGA, do them all. Now. 😂
@@exploringim6191totally agreed. Hitching on to non-designer aesthetic trends that are still super popular would set them apart and would get the attention of people who might not care about high-end fashion. It would still be fashion, still trendy, but just a unique approach catering to real people who see cool looks on TikTok or something. A cottage core line would absolutely destroy my wallet 😂
Tbh Idk if it can be saved but I bet we will all just end up getting used to it or get sucked into Bratz instead 😂🔥
I don't want to give up on them 🥺😤😤😖😣
They still have so much potential tho! :( like fashion packs, season 2,3,4,5 fantastic fashion. I'd die to see a mauve doll, brown colored doll, more natural colors, lime green, sapphire blue, mustard, ocre yellow, true blue. I'd really like a neon theme or like pastel themed or even metallic. But sadly, I don't think this is going to happen anymore
@@pinacolada8921 We can still have hope. And we can still pray. And if they don't do it, maybe us fans will have to do it for them 😊. Together united we stand against this foe, and the unknown. Stronger together then apart.
Some of the best doll content on UA-cam 💖
It's frustrating hearing those suggestions KNOWING MGA won't listen. It's like they're trying to kill RH.
In short: The Rainbow High community killed the Doll brand due to its constant drama and complaining
They should hire you! A drag race collab wouldn’t be far off since they did Funkos! Great job as always!
13:07 that was so sad they started to stray away from their collector demographic!
12:42 I must admit when I saw those images unveiled I was very shocked!!
Great job on this video, new sub, interested to see where RH goes. This was the first doll collection I've ever had. It all started with a clearance on series 1 at walmart for $5 a piece. I had intended on selling them, until i opened skyler bradshaw. I was mind blown on the quality. So...32 dolls later (in my collection), here we are. I hate glitter, slime, sh××ty articulation, unfinished edges, dumb meaningless "pets", etc and this is what is coming our way. It was a good run, but Im gonna have to fold my hand if this is all they make.😢
Clawdeena I love your ideas. You should make your own doll line ❤
I’m not buying the new rainbow high dolls … I saw that they were removing all the old rainbow dolls from target And it makes me so sad because this was my favorite doll line.
1:09 might quite possibly be the most cursed image I saw in 2023
Yay!! I’m so glad someone’s talking about Isaac Larians linked in, he spills quite a bit of tea and a lot of people don’t even check it!!
ATTENTION ATTENTION there is a MATTEL mole at MGA🧐🧐🧐🧐
They can keep their family friendly path BUT GIVE ME DIVERSITY AND FASHION that's all. Family friendly crop top and jeans inspired by a luxury brand on a deep black girl, that's IT. And less glitter and horrible mascots. The tiktoks ideas are so cool tho
I have been consistently complaining all over social media since 2010 about the drop in quality Bratz had over the years. I have primarily become a rainbow/shadow high collector because they were able to recreate that appeal again. I'm so disappointed for the drastic drop in quality. They literally could have just designed a newer doll brand for babies 😢
Thank you !! Hopefully they are listening cause if not yhe sells about to be low. U gave every detail thank u
I only have one Shadow High doll atm, Mara Pinkett, mostly because the luxury brands aesthetic is totally not my cup of tea, which is a shame, because the details and quality of pre-reboot dolls are great. I would either prefer either full on alternative fashion and focus on subcultures like certain LOL OMG dolls or super colorful kawaii fashion
They FINALLY got Sunny's J fashion inspired style right in the Madison twins set, but now they are going back to square one and doing the least all over again 😭
Not everything has to be for kids and I hate when brands go backwards
Well, darn. I never picked up a Rainbow High doll because I just never found one I liked (I personally thought most of the fashion was hideous, but I understood that others liked it a lot, it just wasn't my personal taste.)
Now I'll keep an eye out for the last few on shelves to see if something catches my eye before they're gone forever.
I realize these ideas are extra money that MGA may not want to spend. I like the idea of partnering with Ru Paul for fashion, but I think these should be special editions. I think they need to be Rainbow High designs...it's own fashion studio. That is what I loved about RH, is that it had its own look and styling.
Yaaaaas, same! I love high bright and colourful and stylish it is 😍 I don't want anything else!!!
Rainbow high was good but it all went shit when nothing was good enough for the fans
Always complaining
They make characters different skin tones
The poc characters r not black enough
They make darker characters
They don't LOOk black enough?
I can go on and on
I've never been the biggest Rainbow High fan, specifically in regards to the Dolls looks/body and proportions, but the hair, the outfits were literally absolutely incredible. My favourite Doll bodies are monster high (mostly G1 but the G3 ones are very good) I would love to see Rainbow High levels of fashion on those dolls. Thing is they obviously shouldn't have rebranded such high quality dolls so soon, if they were gunna bring out these ones it should've been with their Junior line or as a new "cost effective" line.
if you dive into the fantasy of the brand, I expected the return of ✨ Fantasy Friends, the size of Novi Stars 🤩 dolls, and the backstory that Scarlett 📖 from Shadow High wrote a story about these amazing little fairy forest creatures and they began to come to life in a parallel universe. And the world of slimes has long been open to us 🤷♂️ and how like they're coming to a happy ending 😢
I really love this ❤ Happy Boo Year 2024 Dolly!!!! 🎉 💘💝💞🥰
We mustn't back down. #saverainbowhigh
This is kind of a strange time for them to make this change considering the rise of young girls being into luxury goods like Sephora and stuff. Rainbow High being more high fashion styled should take advantage of that trend and keep up with the high quality, street fashion, pop culture reference looks bc I think that’s what kids nowadays like. They want to be more grown up and thru a doll I think is a good outlet to pretend to be grown up if that makes sense. They could still do the slime dolls tho to market to a younger demographic but make that like a spin off or a special like not a reboot. I think they’re making a mistake by not continuing the current dolls
You jumpscared me with that "family friendly" bratz doll 😱
What on earth have they done to jade???? she used to do bold edgy makeup looks and would never be caught dead in a skirt (unless for school work) but now she looks like what you see after removing half of your makeup at the end of the day and not to mention her outfit likeeeee???? they all look the same just with different hair colours
I don’t mind there being a more for kids line (like a budget line or even ones with gimmicks like the slime or doodle bear ones), but why didn’t they just take jr high and turn it into the one marketed for kids?? Then they could cut back on the main line releases a little (cause honestly they were releasing too many too fast for a lot of people to be able to afford). So each wave of the main dolls could maybe have 2 rainbow high and 2 shadow high (and tone down the colors in shadow high! I loved the grayscale look, super unique, but if they wanted to add color it should be deep dark jewel tones). And then the jr high kids ones would be a full release. Plus they could still do the expensive seasonal collectors dolls if they want. So there’s be 3 price points which makes it a much more accessible brand. Honestly I don’t even mind if they keep it to the one outfit on the main dolls as long as they have full articulation and the one outfit they come with is the quality we’ve come to expect from them (maybe instead of like 5 random little accessories with each doll though they could do 1 or 2 that are actually themed to that doll/her focus).
Those fashion packs are just awful though, I’ve seen better designs on Barbie lately :/
Just gonna say, it is a toy line made to be marketed mostly towards little girls, so its for little girls. Just like Disney markets Star Wars & Marvel as for Boys & their Disney Princess stuff as for Girls. that doesnt mean only little boys like star wars/marvel or only little girls get princess stuff; grown women can be hardcore star war/marvel fans, grown men can love disney bounding as rapunzel.
That being said, Rainbow High, unlike disney or mattel, hasnt made much collector stuff directed at adults. Its possible they might be aging down the main line for more collector dolls aimed at adults in the future instead of trying to appeal to both kids & adults. The little details & accessories that appeal to adults aren't always sturdy or safe for child playing.
So, they don't want kids to choke on a hand, but not worried if they eat the slime ?
A lot of yall are exposing yourself of not even watching the full video before you comment your opinions. "tHe reBoOt MiGhT aCtUaLly bE PLaNneD tO FAil cUs oF tHe BrAtZ CoMEbAcK" is litrally discussed at 17:24 in the video if you wait to comment on videos instead of saying things before watching a video in full
Makes me wonder if it was also because some parents complained and MGA was forced to bow down to whiny Karens. This sort of stuff happened to many popular doll lines and ends up killing the lines.
My friend and I were discussing how girl toys have improved while boy toys have been getting cheaper and cheaper. I love the style of Rainbow High with the monochromatic and #real high school drama. I really don't like this fantasy element they added, but maybe they'll salvage it.
I love the optimism. Plus, if Monster High can do it for high school drama, so can Rainbow High. We can have two magic schools I think. RH, SH, and MH are different enough.
There's room. MGA just has to do it right.
I Hope they can salvage it too! It definitely is interesting they went back to the slime route when in my opinion, last time they did that it didn’t last long. I’m hoping that they’ll figure it out too though!
the thing is, they want rainbow high to downfall. they dont csre about rainbow high anymore. they care about bratz. they know bratz will sell and want to focus on that, so they will just throw rainbow high away eventually.
i think it doesnt mean that its an complete end of rainbow high, but rainbow high wont be anything special for now
they want rainbow high to downfall so everyone will focus on bratz.
RIP Poppy, she will be missed
RH and SH got me (an adult) into doll collecting. They were the most special dolls I had ever seen. I am so happy about the dolls I have and I will continue to "play" with them. My 5 year old daughter and 7 year old son have a few of them. Neither child has enough fine motor skills to redress them. My son likes the look of SH vs RH. My 5 year old's eyes bugged out with joy when she saw the new slime dolls on you tube. She was all in for the slime, sparkles, and pets. I will probably get her one for her birthday, but none for me. I would be happy to buy collector dolls if reasonably priced. The Storm twins are masterpieces and I would love them to move in that direction for collector dolls.
I want rainbow high tea, but 3am... I'll catch you guys when it's over 😢
this is actually the first time I have ever seen a reboot so fast T_T like bro they didn't even wait 5 years
😡 I wanted the Poppy Rowan Runway doll, I couldn't indulge myself while getting ready for Christmas, so I hoped to find one after Christmas, they are all gone, selling for outrageous price - I am so disappointed it's not funny - shame on you MGA!!! I have the original Poppy, and her teen. I am very upset!!
I got one on Mighty Ape. But it was still expensive 😂😢. Worth it though 😥
MGA needs to hire you ASAP
Also you might not be aware of this but there has been so much mod drama on the r/RainbowHigh subreddit. One of the moderators is racist and removed a bunch of posts discussing racism and they got new mods a couple of months ago and there's been a lot of controversies with the mods.
I didnt realize there even was a reboot.
I hate slime dolls and i hate when brands get remade cheaper.
I hope shadow high isnt being changed too??
Darling... shadow high is nowhere. The theory is it's getting discontinued.
Thats a shame. I love them. @exploringim6191
I’ve never been invested in Rainbow High, but I am here for the drama
Thank you for making me laugh 😂
Great video! ❤ Thanks for sharing all this info! 💕
Superb video Thanks Clawdeena! I do love the new Dolls with pets even if less Articulated, intensely dislike the Slime though, as for the Glitter ermm not great but it brightens up the dollie shelf! This is a bit off the beaten track but I'd love to see MGA bring out a pippa sized fashion doll pack with say 2 outfit changes possibly for the collector Market, Pippa was approximately 6 to 7 inch tall, I design doll clothes so available if MGA'S needs advice 😊
I feel like...the slime dolls *could have been* the little siblings to the rainbow high cast if they thought hard enough about it. That would have been a pretty decent way to grab the attention of younger fans as well instead of rebooting and changing literally everything. 😅 As a person who designs characters for fun, the new dolls are cute, but they're missing something that would give them life like the original dolls had.
These dolls have the most beautiful eyes that I have ever seen in dolls! Love them!
7:33 this is literally a gabby thing fr loves it 😭🩵
My daughter has the unicorn & then the 14 inch dolls. Then she had the first series of the rainbow high before outgrowing dolls 😢. But I've collected a few rainbow highs throughout the years