It's terrifying. If this is the future, I would not be a consumer of UA-cam anymore (nor a creator). Creation has value because its made by a human, it has heart and flaws. There is meaning. When AI makes it, there is no intention, it's depleted of humanity. It's profit for profit between machines. Let's be human.
These kind of conversations are so interesting because the original low barrier to entry was because people were just doing this to goof off and have fun, channels are now engineered in advance with a path to monetization and making it a business. It's intrinsic vs extrinsic motivation, there are still plenty of amazing UA-camrs that are making videos they want when they want that aren't beholden to some sort of audience of business plan and they are arguably some of the best content creators out there because the passion and love hasn't been washed out by algorithms, AI, three editors, and A/B testing thumbnails all day.
yeah, I think that (and hope) that the flood of incoming automatically produced "content" won't drown out passionate or fun videos people make without the sole aim to monetize
I've been saying UA-cam should publicly show Monthly Returning Viewers for a while now. I feel like adding this metric to our channel pages would help "fix" the inflated sub count problem and give viewers a more accurate reading on a creator's current influence.
I completely agree. When chatGPT first came out I was really depressed and scared, both as a creative and as a worker. I am still scared, but what makes me hopeful is realizing that the reason we are in an AI hype is because tech corporations and people like Mark Zuckerberg want an AI-centered world - not because the majority of humans want this world. And none of this is inevitable. We - the majority of humans, creators, and consumers of content - have power to shape this future. This is why we need to: 1. Understand that we are being brainwashed, and why we are being brainwashed. A good place to start are The Disconnect and Tech Won't Save Us by Paris Marx. Corporations have so much to gain if they succeed in brainwashing us that we must use AI, that it is "inevitable" and that we shouldn't fight it. As you also mentioned - it means more profits for them while reducing more and more how much they share the profits with us humans. If a corporation can use AI to masquerade itself as a human they can sell people more stuff, while paying humans less. If a very small percentage of creators can make billions or trillions by selling their persona, then that means much much much fewer people will be able to make a living by creating, because they will be drowned out by all the AI-generated content. And we'd lose everything that makes UA-cam so special - its humanity, the ability it gives us to connect with real people and get a sneak peak into their lives, the breadth and variety of voices and artists that the platform has given a voice and income to. But we don't have to stand by and let this future manifest. We can do something about it. We can shape the future into something that we want, that will make us happier, more connected, and where more people - not less - can flourish. 2. As creators, we each have a role to play - individually and collectively. We can pledge to our followers not to use AI. We can organize into groups of creators that don't use AI. We can question the benefits of AI, and highlight its potential harms (to society, to the climate, to anyone who has to work to earn a living - UA-camrs included). We could also unionize and bargain with UA-cam, and/or go to platforms for creators by creators, like Nebula. 3. As UA-cam watchers, we also have a role to play. We can refrain from watching AI generated content whenever we realize it's AI generated. We can stop watching UA-camrs if we know or discover that they use AI to make their videos. We can look for and support creators who pledge to not use AI, so that human creators can still make a living. (And so that we can connect with other humans and enjoy their art, rather than be fed content that's generated to make profit off of our attention). We can boycott platforms that exploit creators or try to feed us AI-generated content (in the same way I no longer buy from Etsy now that it's overrun by AI-content). We can criticize platforms and UA-camrs that push AI-generated content, and ask them to stop. And we can educate each other around the harms of AI, the importance of protecting human's ability to make art, and to have the ability to make a living. I hope that the AI hype brings us all closer together, that it pushes us to band together to create a more equitable and human-centered world.
Thank you guys for the feature! 🥹 The connected TV element is exciting but I agree with Colin, can be intimidating for newer creators. I was someone who did ONLY shorts for two years and if you told me even last year that I would spend 6 months on one project, I wouldn't believe you. All to say, UA-cam is in a cool spot where Shorts allowed me to create fast feedback loops to learn quickly... but also a place where I can showcase 20 - 30 min documentaries that are so fulfilling to make!! Keep at it my attractive lads.
My favorite thing about UA-cam is its un-serialized nature. A creator makes a 2 hour vid on a video game I have not cared for then next few vids makes breakdown on creative credit and plagiarism. sometimes 1, 8 hour video is better paced than a 4 part series as not everything needs to be a series.I am not saying I dont like them, but thats what I got to Netflix,Disney+ etc for,I come here for armature deep dive documentaries, hobby commentary and regular people sharing their passions, and videos tutorials that solve that one obscure niche problem uploaded by someone 12 years ago on the worst camera possible.
Most people watch UA-cam because it is the anti status-quo to streaming sites. It’s where people create content with a human touch. UA-cam on TV is a completely different environment because of how hard it is to flick through content.
So much agree with this. UA-cam is by far my favourite due to the broad church of content and niche. Never will be interested in leaderboards. Goodness, just give me better subscription control like collections. Give me better personal tuning of recommendations or even recommendation streams. Also, give me a decent UA-cam app on my Quest and even just an app with download on my Vision Pro. I shouldn’t have to rip UA-cam content and Airdrop it to my Vision Pro for offline viewing. Just support me better as a UA-cam premium user.
Nobody will watch a video if they know that it is a.i. The general consumer is already so fed up with how much ai is being thrown into our face, that they will just stop watching content. I really don't want to talk to an A.I version of Samir.
Im affraid that money will again previal and it will be a question of how many hype points can you afford to be higher. Hopefully UA-cam will think about this edgecase.
The only AI tool i’d ever consider using for my channel would be auto voice over dubbing for different languages, that feature would instantly expand the number of people youtube could serve every video to
I 100% would stop a video if it was an AI version of one of my favorite creators. I’m here to watch real life people like me living their real lives. I really don’t understand this obsession with AI taking over, it’s honestly weird.
9:10 So as long as there's somebody to buy it, you'll sell it? Answer the question as a creator. Would you want AI acting as if it were you, even without your guidance? Would you want people to believe or be confused that it was you? Is this even you in this video now? I would care a great deal from both sides. Authenticity matters.
UA-cam is just another marketing channel for large companies; will always look back on 2007-2015 or so when content was posted for the sake of sharing content opposed to growing a business
I know I hate how everyone is so focused on making the most amount of money possible and getting the most amount of views because that will never be great content. The mrbeasts of the world just create garbage content to serve the algorithm not the people.
I don't watch UA-cam as a Netflix alternative. I watch it because I want to see what individuals or groups create, and often what their thoughts are on things. If everyone is going to rush to make their Netflix style documentaries, theres gonna be a lotta bloated and bad content made
I feel like in regards to the AI stuff, people are gas lighting themselves into being excited about it. Realistically, I don't believe that anyone would willingly want any of that to happen, outside of corporations looking to increase their profit margins.
AI has quickly turned me from an optimist regarding technology to a disgusted doomer. All of this soulless late stage capitalism terrifies me and makes me nothing but disappointed for the future.
AI will never replace art, but I do see another "music industry" forming where creators (musicians) get shuffled into production companies (record companies) and eventually 99% of artists melt away into obscurity with no chance of success or livelihood without the backing of big business. Looking back, it seems to be in our nature as creators and artists to want attention and success so bad that we allow for the formation of these kinds of gate keepers (businesses) with executives and bottom lines. If Netflixed, the barrier of entry will cost too much. After all, this is a "vanity industry" (Scott Galloway)
How do you know know AI will never replace art...it will be superior to us. We can't comprehend how advanced it will be your talking about now. The future is bleak.
@@LeahandBlair I think there is a part of every person deep down that needs an authentic representation of our reality to be able to relate. Extraordinary art made by 1’s and 0’s will always resonate on some level as novel. 1’s and 0’s will never feel pain or love and without this ability, we’ll never be fully convinced by anything AI makes. It may sound like Janis Joplin, but you’ll always know that it never had a broken heart.
7:07 I really think auto-dubbing could be the biggest innovation, bringing up long-form creators that we wouldn't watch otherwise. It's passable now, when Luisito did his own earlier this year, but his had gaps, where lips moved and audio ended. I wonder if auto-dubbing will keep the tight audio editing that current creators tend to do.
18:07 this is exactly why i hate the idea of AI avatars as a creator. So you ask MKBHD for phone recommendations, he offers a crap option that doesn’t adjust at all to you needs and now what? or an outdated phone because in 2019 he said he loved it and the dataset isn’t trained properly…? what do we want that for? how do you even keep that dataset updated? the person who trusts you ends ups buying something that isn’t what they actually need. Tragic. Or do we not care because they used our affiliate link?
Early adopter of AI here. I don't like how AI is going. I used to use it as a tool, heck, I still occasionally do. But it is NOT a creator. Don't use it for brainstorming. Don't use it for content creation as a whole. Use it for tips. Use it for access to info easily. A search engine, basically. Don't AI generate content. It's disingenuous and the exact opposite of creative.
I truly hope that no creator leans too far into the AI world, because it's a dangerous slippery slope that can end with every bit of a video being created by AI. And the moment we rip away the humanity behind creating content, that's the moment we're no longer creators... We'll become solely products to be distributed...
Dude. Couldn't have said it better myself. Imho, the start of that slope is the sponsor of this video. Sure, it can save time. But AI brainstorming will lead to less and less thought being put into the video, will it not? This needs to be limited. It's a steep slope, and we're about to stumble down it.
I was wondering if the grammatical error was intentional for ppl like me who feel the powerful impulse to correct them 😂😂 glad I’m not alone in this 👋😂
I think people had an assumption that the human connection was lost with google homes or Alexa’s but it proved quite the opposite when TikTok came around people love authenticity and I don’t think you get that with Ai generated content
I appreciate that you guys are questioning this direction and sharing the plans. May we all remember our humanity and value it. What do we give away our likeness? our voice? our image ... What is the exchange. "verifiably human" what a world when those words need to exist. has anyone seen wall-e? What does this do to our ability to be present in our verifiable reality. Have you noticed how cross eyed you are in the video and how you don't see outside of it?
Was great working with you guys on these mockups! Super excited about where UA-cam is heading in the near future with Hype and more episodic content like what @TejasHullur is doing
I'll put it this way: If you guys released an AI tool of yourselves that was trained on your content that I could interact with, I might play with it for a few minutes, but I can't fathom having any long-term interest in using it. I don't want to hear from an algorithmic average of your previous work, I want to hear from you. Consuming any sort of media is engaging to us because we are hearing from and connecting with another person through the language of film, music, painting, podcast, etc. But if you take away the intentionality of the creator, if you simply average it out and say something *like* they would say, the meaning, and the connection, is lost.
so sick of seeing big tech companies saying “our latest innovation” and it’s just ai that does all of the work for you, we are fast approaching a shift to NO creativity, that’ll end up everything just being uber optimised, soulless algorithm content
I'm impressed your channel and format has survived and grown for this long. There used to be all sorts of channels like these in the past, they failed. I'm actually really impressed with the content you produce and find it very informative.
The "netflixification" of the TV home page is a scourge too. The whole thing about UA-cam is being able to browse around and find what you want, and the discovery of a new creator you've never seen is one of the best parts. Filling the entire screen with whoever's lucky enough will completely remove the discovery factor and seriously hurt creators growth. New CEO seems to have already lost his marbles. I thought it was really cool that they started emphasizing brand new channels - I regularly get videos with 100 or less views in my home feed - but this feels like such a colossal backstep from that. UA-cam makes more money by platforming more people so they can get ad revenue too, not by force feeding you something they deem popular and worthy.
Do you think at a certain point we will get so overloaded and instantly gratified that having to wait and for things to not be accessible 24/7 will become sought after?
When chatGPT first came out I was really depressed and scared, both as a creative and as a worker. I am still scared, but what makes me hopeful is realizing that the reason we are in an AI hype is because tech corporations and people like Mark Zuckerberg want an AI-centered world - not because the majority of humans want this world. And none of this is inevitable. We - the majority of humans, creators, and consumers of content - have power to shape this future. This is why we need to: 1. Understand that we are being brainwashed, and why we are being brainwashed. A good place to start are The Disconnect and Tech Won't Save Us by Paris Marx. Corporations have so much to gain if they succeed in brainwashing us that we must use AI, that it is "inevitable" and that we shouldn't fight it. As you also mentioned - it means more profits for them while reducing more and more how much they share the profits with us humans. If a corporation can use AI to masquerade itself as a human they can sell people more stuff, while paying humans less. If a very small percentage of creators can make billions or trillions by selling their persona, then that means much much much fewer people will be able to make a living by creating, because they will be drowned out by all the AI-generated content. And we'd lose everything that makes UA-cam so special - its humanity, the ability it gives us to connect with real people and get a sneak peak into their lives, the breadth and variety of voices and artists that the platform has given a voice and income to. But we don't have to stand by and let this future manifest. We can do something about it. We can shape the future into something that we want, that will make us happier, more connected, and where more people - not less - can flourish. 2. As creators, we each have a role to play - individually and collectively. We can pledge to our followers not to use AI. We can organize into groups of creators that don't use AI. We can question the benefits of AI, and highlight its potential harms (to society, to the climate, to anyone who has to work to earn a living - UA-camrs included). We could also unionize and bargain with UA-cam, and/or go to platforms for creators by creators, like Nebula. 3. As UA-cam watchers, we also have a role to play. We can refrain from watching AI generated content whenever we realize it's AI generated. We can stop watching UA-camrs if we know or discover that they use AI to make their videos. We can look for and support creators who pledge to not use AI, so that human creators can still make a living. (And so that we can connect with other humans and enjoy their art, rather than be fed content that's generated to make profit off of our attention). We can boycott platforms that exploit creators or try to feed us AI-generated content (in the same way I no longer buy from Etsy now that it's overrun by AI-content). We can criticize platforms and UA-camrs that push AI-generated content, and ask them to stop. And we can educate each other around the harms of AI, the importance of protecting human's ability to make art, and to have the ability to make a living. I hope that the AI hype brings us all closer together, that it pushes us to band together to create a more equitable and human-centered world.
Nearly 3 hours the video has been up and a blatant massive typo in the thumbnail still has not been corrected. Sometimes it's the little things that make you unsubscribe.
Seriously, this was disappointing. I clicked on this because I was like "Uh, surely these guys are smarter than to make such an obvious typo" and then they said it was made with AI and I was like... okay. I don't need to watch this channel anymore.
Having an Avatar instead of a creator could mean the trust might get removed. Having MKBHD recommend me a phone in a personal conversation through Ai would make me think, where is the Ai getting its information from to tell me this? The trust is with the Creator not an outsourced program that could be vulnerable to outsider influence.
great episode guys. crazy future stuff to think about it. i definitely think humans yearn to connect with humans. i think trust and real-human connectivity will be even more important. ai art/content looks and feels "cheap" and "easy" which i personally stray away from.
Shouldn't the thumbnail say "It gets weird" rather than "It get's weird" ? "It get's weird" is actually "It get is weird" which uhhh, would be weird lmaoooo
perfection only exists with imperfection. if ai starts dominating the art and stance of human interactions on the internet, it will destroy the intamacy and truth of being a person with a voice and idea.
All of these recent updates are just making a lot of us feel nihilistic. The creativity, authenticity and individually of youtube is really on it's last breath. Just seems like youtube is prioritizing The big but minor Mr Beast like youtubers, rather than the small creators, the ones who just make videos in their rooms talking about things they genuinely care about, THESE creators are the backbone of this platform. If they continue pushing these creators out, just to become a new netflix, they lose all of that. All this for what?? Profit? More people are already streaming on here than streaming platforms. And A.I avatars? What are we doing man. I hate this all so much, it makes me sad and angry.
AI Brainstorming?! I'm sorry, what?! UA-cam should be about genuine creation. That stupid tool is taking away the genuineness of creation, and I'm disappointed in the use of AI thumbnails.
Re: wearable tech, are people really going to want to wear a camera and a screen on their face all the time? Especially those of us who don't wear glasses? I'm not so sure.
Its crazy, when the google glasses were released, there was huge outrage about how creepy it was, etc. And now a few years later people are numbed to the idea and its suddenly alright.
Monthly viewers on Spotify cannot be likened to monthly viewers on UA-cam because songs are streamed repeatedly by listeners. Not many view the same videos repeatedly, except on UA-cam Music.
Nah, AI creators is a scourge. I'm all for AI assistant stuff, I actively use ChatGPT and occasionally use Midjourney as reference tools, but when it becomes publishing the generation I'm out. There's already a cacophony of dog shit content out there, AI generated stuff of any caliber just opens the flood gates for that.
Ai face will be normal in like 20+ years. Same as social media, same as the iPhone, same as the internet. It takes a whole generation to adapt it to normal
Insane to show the most dystopian tech and acknowledge how "eerie" it feels but at the same time laugh it off and embrace the concept as a whole. Would I care if anytime I saw "uses AI" i had to wonder if the whole ass person I was watching was an AI trained to look and sound like him? Yes obviously?
12:46 No thanks AI. Outside of content creation think of how this will amplify catfishing, scams, etc. Plus, it messes with the connection part of your brain. AI generated humans (even similar replicas) feel soulless and our brains know that deep down. Hack: Zoom can change the background, so if you're in Hawaii and want your studio's background, use something like zoom hahaha jk
we have always valued authenticity. i don't see a world of us listening to fake avatars. but i can see that we will be increasingly challenged to discern between what is real and what is fake.
5:16 - 5:35 "A mechanism to discover brand new creators". I think a simple solve would be to allow a search filter that let's you set a subscriber limit on what channels will appear in search. Search Results: Channels with
Personally i am rarely looking for small creators but there are times where I would like to, but on the opposite end I find that large creators have their videos pushed out beyond the videos scope sometimes, so i'd be happy to search >10M subs, then >1M, and so on to widen my search without having to keyword research the type of video I want to find
People will be fine with AI creators who are doing informational content. But a lot of UA-cam channels blow up because of the personality of the creator, if we know they’re fake like Quibblecop ( or whatever his name is) people will stop watching. You can’t build a community around AI. And it’s just lazy, why should we give you our time and attention if you can’t be bothered to show up.
I remember making short vlogs theorizing about this stuff with AI avatars back in 2019 and guessing it would be in like 15-20 years. Never would have e guessed 5 years.
I am excited about being able to create a digital version of myself. It would awesome of my great grandson could ask me questions about my life well after I am gone.
Super fascinating discussion! It definitely scares me a bit to think about the future of all of this, but there are a lot of really valuable insights and things to prepare for in here.
I think it’s intriguing you guys think AI models of creators would be licensable or that UA-camrs would be interested in allowing it. Imagine UA-cam starts a generative feature as mentioned in the video. Some channels allow it, others don’t. I can’t imagine channels that allow it getting paid as much as something like Shorts. People use TikTok despite getting paid pennies compared to UA-cam. YT knows they can leverage that now. For the channels that don’t allow it, if it becomes desirable enough for the ordinary consumer, then who’s to say a third party couldn’t train their own model on a UA-camr’s content and distribute it themselves? How could a UA-camr stop any of this? Currently, when you use UA-cam, you maintain your intellectual property rights, but you give the platform the full ability to “prepare derivative works.” So there’s no need for them to ask for permission in the first place.
Horrified and deeply disappointed to see all the AI talk (and to see Colin and Samir use it). AI has unprecedented environmental consequences, and it is so dehumanizing.
i hate it. im a creator, AI user, tech early adopter, but I hate the AI avatar speaking for myself. thats where the art dies.
Agreed
Couldn't agree more.
We are redundant, we all just want to make a quick buck.. we don't "care" anymore.
Gotta imagine this was said by painters went he camera happened
It's already dead
It's terrifying. If this is the future, I would not be a consumer of UA-cam anymore (nor a creator).
Creation has value because its made by a human, it has heart and flaws. There is meaning.
When AI makes it, there is no intention, it's depleted of humanity. It's profit for profit between machines.
Let's be human.
“Your Scientists Were So Preoccupied With Whether Or Not They Could, They Didn’t Stop To Think If They Should.”
These kind of conversations are so interesting because the original low barrier to entry was because people were just doing this to goof off and have fun, channels are now engineered in advance with a path to monetization and making it a business. It's intrinsic vs extrinsic motivation, there are still plenty of amazing UA-camrs that are making videos they want when they want that aren't beholden to some sort of audience of business plan and they are arguably some of the best content creators out there because the passion and love hasn't been washed out by algorithms, AI, three editors, and A/B testing thumbnails all day.
Very well said.
yeah, I think that (and hope) that the flood of incoming automatically produced "content" won't drown out passionate or fun videos people make without the sole aim to monetize
I don’t want to believe that people will watch ai generated UA-cam videos, that’s kinda sad. I think the human connection is why people like creators
Me also!
People are already watching it though. Especially the youngest generation that doesn't know any different.
⭐⭐⭐⭐⭐
I agree that people enjoy connection, but that connection doesn't have to be human.
Kwebbelkop has tried this and failed
I've been saying UA-cam should publicly show Monthly Returning Viewers for a while now. I feel like adding this metric to our channel pages would help "fix" the inflated sub count problem and give viewers a more accurate reading on a creator's current influence.
oh my god yeah you're so right they def should
The ai stuff sounds pretty horrible so far. At what point does “creator” just mean “content generator”?
"Button pusher"
Yeah I don't like it. And I think the sponsor for this video threw me for a loop too.
there’s literally nothing exciting about these news and you guys are presenting it like a miracle lol
The AI takeover section feels straight out of Black Mirror
The future is not inevitable. It is not dictated by billionaires. It is created by all of us.
I completely agree. When chatGPT first came out I was really depressed and scared, both as a creative and as a worker. I am still scared, but what makes me hopeful is realizing that the reason we are in an AI hype is because tech corporations and people like Mark Zuckerberg want an AI-centered world - not because the majority of humans want this world. And none of this is inevitable. We - the majority of humans, creators, and consumers of content - have power to shape this future.
This is why we need to:
1. Understand that we are being brainwashed, and why we are being brainwashed. A good place to start are The Disconnect and Tech Won't Save Us by Paris Marx. Corporations have so much to gain if they succeed in brainwashing us that we must use AI, that it is "inevitable" and that we shouldn't fight it. As you also mentioned - it means more profits for them while reducing more and more how much they share the profits with us humans. If a corporation can use AI to masquerade itself as a human they can sell people more stuff, while paying humans less. If a very small percentage of creators can make billions or trillions by selling their persona, then that means much much much fewer people will be able to make a living by creating, because they will be drowned out by all the AI-generated content. And we'd lose everything that makes UA-cam so special - its humanity, the ability it gives us to connect with real people and get a sneak peak into their lives, the breadth and variety of voices and artists that the platform has given a voice and income to. But we don't have to stand by and let this future manifest. We can do something about it. We can shape the future into something that we want, that will make us happier, more connected, and where more people - not less - can flourish.
2. As creators, we each have a role to play - individually and collectively. We can pledge to our followers not to use AI. We can organize into groups of creators that don't use AI. We can question the benefits of AI, and highlight its potential harms (to society, to the climate, to anyone who has to work to earn a living - UA-camrs included). We could also unionize and bargain with UA-cam, and/or go to platforms for creators by creators, like Nebula.
3. As UA-cam watchers, we also have a role to play. We can refrain from watching AI generated content whenever we realize it's AI generated. We can stop watching UA-camrs if we know or discover that they use AI to make their videos. We can look for and support creators who pledge to not use AI, so that human creators can still make a living. (And so that we can connect with other humans and enjoy their art, rather than be fed content that's generated to make profit off of our attention). We can boycott platforms that exploit creators or try to feed us AI-generated content (in the same way I no longer buy from Etsy now that it's overrun by AI-content). We can criticize platforms and UA-camrs that push AI-generated content, and ask them to stop. And we can educate each other around the harms of AI, the importance of protecting human's ability to make art, and to have the ability to make a living.
I hope that the AI hype brings us all closer together, that it pushes us to band together to create a more equitable and human-centered world.
Thanks, I hate it.
!!!!!!!!! All this sounded so dystopian and FUCKED UP
I'm really proud of this comment section for being so against AI.
I don't want to watch an AI disguised as Johnny Harris. I want to watch Johnny Harris.
* I don’t watch to watch Johnny Harris.
Thank you guys for the feature! 🥹 The connected TV element is exciting but I agree with Colin, can be intimidating for newer creators. I was someone who did ONLY shorts for two years and if you told me even last year that I would spend 6 months on one project, I wouldn't believe you. All to say, UA-cam is in a cool spot where Shorts allowed me to create fast feedback loops to learn quickly... but also a place where I can showcase 20 - 30 min documentaries that are so fulfilling to make!! Keep at it my attractive lads.
We love to see it! You deserve it man
Nice Tejjas
Your latest series is incredible man! As an author myself, I loved how you wove the storytelling throughout
My favorite thing about UA-cam is its un-serialized nature. A creator makes a 2 hour vid on a video game I have not cared for then next few vids makes breakdown on creative credit and plagiarism. sometimes 1, 8 hour video is better paced than a 4 part series as not everything needs to be a series.I am not saying I dont like them, but thats what I got to Netflix,Disney+ etc for,I come here for armature deep dive documentaries, hobby commentary and regular people sharing their passions, and videos tutorials that solve that one obscure niche problem uploaded by someone 12 years ago on the worst camera possible.
8:25 is so scary, I can't believe People are ACTUALLY hyped for this 😭
Classic trojan horse
The end.
AI youtubers completely undercut the core appeal of UA-cam being authentic and less corporate
at that point it’s not even creators creating, it’s an algorithm replicating, sounds horrible.
Most people watch UA-cam because it is the anti status-quo to streaming sites.
It’s where people create content with a human touch.
UA-cam on TV is a completely different environment because of how hard it is to flick through content.
So much agree with this. UA-cam is by far my favourite due to the broad church of content and niche. Never will be interested in leaderboards.
Goodness, just give me better subscription control like collections. Give me better personal tuning of recommendations or even recommendation streams.
Also, give me a decent UA-cam app on my Quest and even just an app with download on my Vision Pro. I shouldn’t have to rip UA-cam content and Airdrop it to my Vision Pro for offline viewing.
Just support me better as a UA-cam premium user.
Nobody will watch a video if they know that it is a.i. The general consumer is already so fed up with how much ai is being thrown into our face, that they will just stop watching content. I really don't want to talk to an A.I version of Samir.
The world will fight towards complexity, to the point where simplicity will return.
The Hype Feature is genuinely one of the coolest innovations UA-cam has made in the past 4 years EASILY
Im affraid that money will again previal and it will be a question of how many hype points can you afford to be higher. Hopefully UA-cam will think about this edgecase.
The only AI tool i’d ever consider using for my channel would be auto voice over dubbing for different languages, that feature would instantly expand the number of people youtube could serve every video to
I 100% would stop a video if it was an AI version of one of my favorite creators. I’m here to watch real life people like me living their real lives. I really don’t understand this obsession with AI taking over, it’s honestly weird.
9:10 So as long as there's somebody to buy it, you'll sell it? Answer the question as a creator. Would you want AI acting as if it were you, even without your guidance? Would you want people to believe or be confused that it was you? Is this even you in this video now? I would care a great deal from both sides. Authenticity matters.
UA-cam is just another marketing channel for large companies; will always look back on 2007-2015 or so when content was posted for the sake of sharing content opposed to growing a business
I know I hate how everyone is so focused on making the most amount of money possible and getting the most amount of views because that will never be great content. The mrbeasts of the world just create garbage content to serve the algorithm not the people.
I don't watch UA-cam as a Netflix alternative. I watch it because I want to see what individuals or groups create, and often what their thoughts are on things. If everyone is going to rush to make their Netflix style documentaries, theres gonna be a lotta bloated and bad content made
I feel like in regards to the AI stuff, people are gas lighting themselves into being excited about it. Realistically, I don't believe that anyone would willingly want any of that to happen, outside of corporations looking to increase their profit margins.
wow. a lot of deep stuff here. Not just for youtube, but deep questions about the future of humanity. Crazy.
AI has quickly turned me from an optimist regarding technology to a disgusted doomer. All of this soulless late stage capitalism terrifies me and makes me nothing but disappointed for the future.
10:00 I absolutely would care and would be turned off by it 🤔
AI will never replace art, but I do see another "music industry" forming where creators (musicians) get shuffled into production companies (record companies) and eventually 99% of artists melt away into obscurity with no chance of success or livelihood without the backing of big business. Looking back, it seems to be in our nature as creators and artists to want attention and success so bad that we allow for the formation of these kinds of gate keepers (businesses) with executives and bottom lines. If Netflixed, the barrier of entry will cost too much. After all, this is a "vanity industry" (Scott Galloway)
How do you know know AI will never replace art...it will be superior to us. We can't comprehend how advanced it will be your talking about now. The future is bleak.
@@LeahandBlair I think there is a part of every person deep down that needs an authentic representation of our reality to be able to relate. Extraordinary art made by 1’s and 0’s will always resonate on some level as novel. 1’s and 0’s will never feel pain or love and without this ability, we’ll never be fully convinced by anything AI makes. It may sound like Janis Joplin, but you’ll always know that it never had a broken heart.
WE DON'T NEED AI
7:07 I really think auto-dubbing could be the biggest innovation, bringing up long-form creators that we wouldn't watch otherwise. It's passable now, when Luisito did his own earlier this year, but his had gaps, where lips moved and audio ended. I wonder if auto-dubbing will keep the tight audio editing that current creators tend to do.
18:07 this is exactly why i hate the idea of AI avatars as a creator. So you ask MKBHD for phone recommendations, he offers a crap option that doesn’t adjust at all to you needs and now what? or an outdated phone because in 2019 he said he loved it and the dataset isn’t trained properly…? what do we want that for? how do you even keep that dataset updated? the person who trusts you ends ups buying something that isn’t what they actually need. Tragic. Or do we not care because they used our affiliate link?
Nah, the AI will connect with amazon, see what phone has the biggest profit margin right now and it'll recommend that.
Loved this episode, fellas. A little different than the traditional format and I’m here for it.
Early adopter of AI here. I don't like how AI is going. I used to use it as a tool, heck, I still occasionally do. But it is NOT a creator. Don't use it for brainstorming. Don't use it for content creation as a whole. Use it for tips. Use it for access to info easily. A search engine, basically. Don't AI generate content. It's disingenuous and the exact opposite of creative.
this is terrifying. it takes away every last inch of humanity
I truly hope that no creator leans too far into the AI world, because it's a dangerous slippery slope that can end with every bit of a video being created by AI.
And the moment we rip away the humanity behind creating content, that's the moment we're no longer creators... We'll become solely products to be distributed...
Dude. Couldn't have said it better myself.
Imho, the start of that slope is the sponsor of this video. Sure, it can save time. But AI brainstorming will lead to less and less thought being put into the video, will it not? This needs to be limited. It's a steep slope, and we're about to stumble down it.
Lowkey the title is suppose to be “gets” not “get’s”
I was wondering if the grammatical error was intentional for ppl like me who feel the powerful impulse to correct them 😂😂 glad I’m not alone in this 👋😂
I think people had an assumption that the human connection was lost with google homes or Alexa’s but it proved quite the opposite when TikTok came around people love authenticity and I don’t think you get that with Ai generated content
doesn’t look so good for your AI thumbnail partner that it can’t place an apostrophe
i love the monthly viewers metric more than subscribers. much more accurate depiction of a channel's size at the current moment.
The creators who will thrive in the future are the one's who will be able to do what AI can't.
The parasocial pandemic is gonna hit hard
I appreciate that you guys are questioning this direction and sharing the plans. May we all remember our humanity and value it. What do we give away our likeness? our voice? our image ... What is the exchange. "verifiably human" what a world when those words need to exist. has anyone seen wall-e? What does this do to our ability to be present in our verifiable reality. Have you noticed how cross eyed you are in the video and how you don't see outside of it?
Was great working with you guys on these mockups! Super excited about where UA-cam is heading in the near future with Hype and more episodic content like what @TejasHullur is doing
Hullur*
I'll put it this way: If you guys released an AI tool of yourselves that was trained on your content that I could interact with, I might play with it for a few minutes, but I can't fathom having any long-term interest in using it. I don't want to hear from an algorithmic average of your previous work, I want to hear from you. Consuming any sort of media is engaging to us because we are hearing from and connecting with another person through the language of film, music, painting, podcast, etc. But if you take away the intentionality of the creator, if you simply average it out and say something *like* they would say, the meaning, and the connection, is lost.
Love this! Thanks guys for always brining awesome information our way 🤙
so sick of seeing big tech companies saying “our latest innovation” and it’s just ai that does all of the work for you, we are fast approaching a shift to NO creativity, that’ll end up everything just being uber optimised, soulless algorithm content
I'm impressed your channel and format has survived and grown for this long. There used to be all sorts of channels like these in the past, they failed. I'm actually really impressed with the content you produce and find it very informative.
God i hate where youtube is going
The "netflixification" of the TV home page is a scourge too. The whole thing about UA-cam is being able to browse around and find what you want, and the discovery of a new creator you've never seen is one of the best parts. Filling the entire screen with whoever's lucky enough will completely remove the discovery factor and seriously hurt creators growth. New CEO seems to have already lost his marbles. I thought it was really cool that they started emphasizing brand new channels - I regularly get videos with 100 or less views in my home feed - but this feels like such a colossal backstep from that. UA-cam makes more money by platforming more people so they can get ad revenue too, not by force feeding you something they deem popular and worthy.
Do you think at a certain point we will get so overloaded and instantly gratified that having to wait and for things to not be accessible 24/7 will become sought after?
When chatGPT first came out I was really depressed and scared, both as a creative and as a worker. I am still scared, but what makes me hopeful is realizing that the reason we are in an AI hype is because tech corporations and people like Mark Zuckerberg want an AI-centered world - not because the majority of humans want this world. And none of this is inevitable. We - the majority of humans, creators, and consumers of content - have power to shape this future.
This is why we need to:
1. Understand that we are being brainwashed, and why we are being brainwashed. A good place to start are The Disconnect and Tech Won't Save Us by Paris Marx. Corporations have so much to gain if they succeed in brainwashing us that we must use AI, that it is "inevitable" and that we shouldn't fight it. As you also mentioned - it means more profits for them while reducing more and more how much they share the profits with us humans. If a corporation can use AI to masquerade itself as a human they can sell people more stuff, while paying humans less. If a very small percentage of creators can make billions or trillions by selling their persona, then that means much much much fewer people will be able to make a living by creating, because they will be drowned out by all the AI-generated content. And we'd lose everything that makes UA-cam so special - its humanity, the ability it gives us to connect with real people and get a sneak peak into their lives, the breadth and variety of voices and artists that the platform has given a voice and income to. But we don't have to stand by and let this future manifest. We can do something about it. We can shape the future into something that we want, that will make us happier, more connected, and where more people - not less - can flourish.
2. As creators, we each have a role to play - individually and collectively. We can pledge to our followers not to use AI. We can organize into groups of creators that don't use AI. We can question the benefits of AI, and highlight its potential harms (to society, to the climate, to anyone who has to work to earn a living - UA-camrs included). We could also unionize and bargain with UA-cam, and/or go to platforms for creators by creators, like Nebula.
3. As UA-cam watchers, we also have a role to play. We can refrain from watching AI generated content whenever we realize it's AI generated. We can stop watching UA-camrs if we know or discover that they use AI to make their videos. We can look for and support creators who pledge to not use AI, so that human creators can still make a living. (And so that we can connect with other humans and enjoy their art, rather than be fed content that's generated to make profit off of our attention). We can boycott platforms that exploit creators or try to feed us AI-generated content (in the same way I no longer buy from Etsy now that it's overrun by AI-content). We can criticize platforms and UA-camrs that push AI-generated content, and ask them to stop. And we can educate each other around the harms of AI, the importance of protecting human's ability to make art, and to have the ability to make a living.
I hope that the AI hype brings us all closer together, that it pushes us to band together to create a more equitable and human-centered world.
Nearly 3 hours the video has been up and a blatant massive typo in the thumbnail still has not been corrected. Sometimes it's the little things that make you unsubscribe.
And as a central part of their ~AI~ sponsor
Seriously, this was disappointing. I clicked on this because I was like "Uh, surely these guys are smarter than to make such an obvious typo" and then they said it was made with AI and I was like... okay. I don't need to watch this channel anymore.
@@babblingbrook4720I'm disappointed in them for getting an AI sponsorship
I’m glad you guys brought up the fact that you’re viewing this with the lens that it will be widely adopted. I am highly skeptical that it will be.
Having an Avatar instead of a creator could mean the trust might get removed. Having MKBHD recommend me a phone in a personal conversation through Ai would make me think, where is the Ai getting its information from to tell me this? The trust is with the Creator not an outsourced program that could be vulnerable to outsider influence.
great episode guys. crazy future stuff to think about it. i definitely think humans yearn to connect with humans. i think trust and real-human connectivity will be even more important. ai art/content looks and feels "cheap" and "easy" which i personally stray away from.
love you bringing back this kind of videos
Best thumbnail I’ve seen all year
Shouldn't the thumbnail say "It gets weird" rather than "It get's weird" ? "It get's weird" is actually "It get is weird" which uhhh, would be weird lmaoooo
I thought I was the only one noticing this 😂 bizarre
@@lorgar87 silly AI thumbnail tools
Great advertisement for their AI sponsor 😂
I am ready for the 30s tutorial split into two seasons with cliffhangers 😄
perfection only exists with imperfection. if ai starts dominating the art and stance of human interactions on the internet, it will destroy the intamacy and truth of being a person with a voice and idea.
All of these recent updates are just making a lot of us feel nihilistic. The creativity, authenticity and individually of youtube is really on it's last breath. Just seems like youtube is prioritizing The big but minor Mr Beast like youtubers, rather than the small creators, the ones who just make videos in their rooms talking about things they genuinely care about, THESE creators are the backbone of this platform. If they continue pushing these creators out, just to become a new netflix, they lose all of that. All this for what?? Profit? More people are already streaming on here than streaming platforms. And A.I avatars? What are we doing man. I hate this all so much, it makes me sad and angry.
AI Brainstorming?! I'm sorry, what?! UA-cam should be about genuine creation. That stupid tool is taking away the genuineness of creation, and I'm disappointed in the use of AI thumbnails.
Re: wearable tech, are people really going to want to wear a camera and a screen on their face all the time? Especially those of us who don't wear glasses? I'm not so sure.
Its crazy, when the google glasses were released, there was huge outrage about how creepy it was, etc. And now a few years later people are numbed to the idea and its suddenly alright.
Monthly viewers on Spotify cannot be likened to monthly viewers on UA-cam because songs are streamed repeatedly by listeners. Not many view the same videos repeatedly, except on UA-cam Music.
25:14 this is ghoulish, I would never wear something that imposed ads over my vision
Hate it, so sad these directions the world is heading, can't believe people support and push for AI
Watching you guys kinda push me to create more content
Nah, AI creators is a scourge. I'm all for AI assistant stuff, I actively use ChatGPT and occasionally use Midjourney as reference tools, but when it becomes publishing the generation I'm out. There's already a cacophony of dog shit content out there, AI generated stuff of any caliber just opens the flood gates for that.
Exactly. As a tool? AI is fine. As the actual generator of the content, with no human activity? Hell nah
Can you imagine having to watch nog skippable ads for a minute on your glasses?
Everyone who just had their minds blown, like here👍
I was not expecting Colin and Samir to be in cohorts with Concept Central! 🗿🔥🔥🔥
Ai face will be normal in like 20+ years. Same as social media, same as the iPhone, same as the internet. It takes a whole generation to adapt it to normal
Do you think that the idea of UA-cam and the free online on demand videos reversing. From TV -> to UA-cam and now UA-cam is optimizing for TV
Insane to show the most dystopian tech and acknowledge how "eerie" it feels but at the same time laugh it off and embrace the concept as a whole. Would I care if anytime I saw "uses AI" i had to wonder if the whole ass person I was watching was an AI trained to look and sound like him? Yes obviously?
That AI needs a spellchecker
Can't believe I had to scroll this far down to see someone say this. I had this difference between gets and get's nailed when I was like 7 years old
12:46 No thanks AI. Outside of content creation think of how this will amplify catfishing, scams, etc. Plus, it messes with the connection part of your brain. AI generated humans (even similar replicas) feel soulless and our brains know that deep down.
Hack: Zoom can change the background, so if you're in Hawaii and want your studio's background, use something like zoom hahaha jk
we have always valued authenticity. i don't see a world of us listening to fake avatars.
but i can see that we will be increasingly challenged to discern between what is real and what is fake.
5:16 - 5:35 "A mechanism to discover brand new creators".
I think a simple solve would be to allow a search filter that let's you set a subscriber limit on what channels will appear in search. Search Results: Channels with
Personally i am rarely looking for small creators but there are times where I would like to, but on the opposite end I find that large creators have their videos pushed out beyond the videos scope sometimes, so i'd be happy to search >10M subs, then >1M, and so on to widen my search without having to keyword research the type of video I want to find
Bro your AI thumbnail has a spelling mistake
OOH thumbnail looks sickkk!! 🔥🔥
UA-cam is about to change.
UA-cam is about to change.
UA-cam is about to change.
UA-cam is about to change.
UA-cam is about to change.
UA-cam is about to change.
People will be fine with AI creators who are doing informational content. But a lot of UA-cam channels blow up because of the personality of the creator, if we know they’re fake like Quibblecop ( or whatever his name is) people will stop watching. You can’t build a community around AI. And it’s just lazy, why should we give you our time and attention if you can’t be bothered to show up.
I remember making short vlogs theorizing about this stuff with AI avatars back in 2019 and guessing it would be in like 15-20 years. Never would have e guessed 5 years.
Whatever they do, don’t autoplay content on the TV. If they autoplay content like Netflix do on the TV interface it will force me away.
I am excited about being able to create a digital version of myself. It would awesome of my great grandson could ask me questions about my life well after I am gone.
Super fascinating discussion! It definitely scares me a bit to think about the future of all of this, but there are a lot of really valuable insights and things to prepare for in here.
I am hoping 2024 is my year, off to a great start, thank you for sharing this is valuable information.
Tayjas’s video was freakin amazing. So well done, I was taking notes
the moment you said AI I was out. the literal opposite of innovative.
I think it’s intriguing you guys think AI models of creators would be licensable or that UA-camrs would be interested in allowing it.
Imagine UA-cam starts a generative feature as mentioned in the video. Some channels allow it, others don’t. I can’t imagine channels that allow it getting paid as much as something like Shorts. People use TikTok despite getting paid pennies compared to UA-cam. YT knows they can leverage that now. For the channels that don’t allow it, if it becomes desirable enough for the ordinary consumer, then who’s to say a third party couldn’t train their own model on a UA-camr’s content and distribute it themselves? How could a UA-camr stop any of this?
Currently, when you use UA-cam, you maintain your intellectual property rights, but you give the platform the full ability to “prepare derivative works.” So there’s no need for them to ask for permission in the first place.
That thumbnail holy smokes
Why would i ever want to talk to an ai chat bot pretending to be a youtuber?
That’s awful … AI will replace creators because it’s cheaper for the platforms … I guess Thanos was right about humanity
The thumbnail text has a typo- “gets” not “get’s”
Horrified and deeply disappointed to see all the AI talk (and to see Colin and Samir use it). AI has unprecedented environmental consequences, and it is so dehumanizing.
LOVE these videos guys. Always learn so much from them. Thank you.