SWC Lecture 2023 - Professor Stephen Reicher

In the 2023 SWC Lecture, Stephen Reicher, Wardlaw Professor of Psychology at the University of St. Andrews, explains how the Covid-19 pandemic taught us the integral role of behavioural science (alongside other sciences) in responding to major societal challenges. He also describes how the pandemic showed us the costs of making erroneous assumptions about the drivers of action and the limitations of the perspectives currently dominant in Government behavioural science. Live illustration by Alex Cagan.

[@robbbarrett6430]

Amazing Talk that I some how completely missed even though I work in the building !! Thank goodness for UA-cam
Robb Barrett SWC Fablab Manager