I came here for a quick video and just forget about this guy but then I seen that Beard 🧔♂️ , then that voice sucked me in! Very very relaxing 😎, and the 5 tips actually gave me a slightly different perspective on my next logo. I did, in full regret now, the “Fiver” way, hired a artist for my “gaming logo” not realizing how uninspiring and yes it looks great for the typical gaming logo but I don’t wanna be the typical streamer and as I am redoing and reinstating my goals for my streaming career I realized I needed a business logo! I rambled there, just an honest thank you from an honest guy over on the west coast!
Fiver can be good for somethings, but it sounds like you have a good understanding that it can take a bit more effort to create something unique to you :)
Sometimes a client just needs to hear the same advice that you have already given, but from someone else for them to really listen. Glad the video was able to help you out Pollen.
This is an honest review for designers. Very helpful and opening. I’m an aspiring designer myself, but due to lack of sources I only depend on what tools I have in my hands, trying to be more creative in many ways. I’m also amazed that comments are honest too, There is a country I know if they see this post they will probably react like perfectionists and it really pains me because they’re my country men 😩
I am about to have a new logo created and I was thinking about a very simple icon style logo. This clip was very helpful, thank you, I will pursue a professional logo designer.
Hey, I wanted to say thank you so for making this video. I got two separate logos made at Fiverr. It wasn't long after, I started learning design myself and going to different sites for resources or ideas. TO my shock I found out that both of my logos were basically unusable. The signature logo, which was made probably on app I have on my phone uses a font that needs a license to redistribute or use professionally. The other, while technically a step better was two images "stitched" together. Basically I ended up paying $60 for two items that I could've made myself in all of maybe 10 mins? Do not, use fiverr. Not for this anyway. It's too difficult to distinguish who actually is a designer and who just knows how to use photoshop on an intermediate level. At the very least ask to see their rough sketches or the work they did while coming up with the idea. Nobody sits at a computer and nails a logo on their first attempt.
Sorry to hear about the issues you faced. On the plus side, you now know better and can move forward with more confidence with any new logos that you create or have created for you :)
When I see a logo with intricate detail, I know the so-called designer has zoomed in the illustration app to 500% with no idea of how the design will look in real life. Not only do I design branding to be minimalistic, but go a step farther and mock it up on a T-shirt, car door, and of course the business card. Then I have the client print out the business card mockup at 100% to make sure all the elements on the card work together, with everything in proportion. When the branding project is completed, instead of just sending over the vector and bitmap files (yes the client should have both), I create a PDF informational document with a thumbnail of each file and a description of how it might be used. That includes grayscale, RGB, and CMYK versions, and vector and bitmap versions, as well. It pays to remember that the best client is one who has tried to do it himself or has hired an inexperienced or inferior “designer.” That is the client who will see value in your work effort and be willing to pay top dollar, which you deserve.
Really a great video! I hope the viewers understand that in your short video you offer the equivalent of what many consultants would charge $500-$2000 to do for the average business owner even for a small start up business. I really agree with your idea about going to logo designers for logo design, that it’s a specialist just as it is to go to a dentist or a surgeon for their professional work. I’ve worked for over three decades in motion picture production, specifically 35mm film production not digital video. I’m amazed at how many people try to do their own video commercials or cheap little documentaries instead of seeking help from professional filmmakers. While I agree that it is much cheaper to shoot a digital video than the real film version, people shouldn’t cut corners when it comes to the final quality they hope to achieve. Cheap, low budget usually looks just like that… Cheap and low budget. Obviously we’re in a new era of digital filmmaking as well digital print making, even digital design apps I’m sure for creating original logos. It’s frustrating to me because I am used to the quality of real filmmaking versus digital video production. You can imagine me working on a high-budget car commercial where there might be 28 film crew members or more. Nowadays, a digital video crew might only have 10 or 12 people. This is an example of machines replacing people. Well, I’m confident that real film has a much better final image than digital video. And the same can be said for real creative art for advertising, especially for logos. To put all of your trust into computers and software is taking shortcuts instead of being dedicated to the true art and craft of art direction, and more specifically original logo creation. People sometimes ask me what I will do if film production disappears, what if it goes away… Will I give in and become a digital videographer? No, no I won’t. If the film medium disappears then I’m going to probably go live in a cave and do wonderful cave drawings instead. I’m not kidding.
Yep. Technology is great, but at the same time it can often produce inferior results, and loses a bit of soul. Thanks for your comment Hunter. Your passion for film clearly shows and I really hope that you don't have to go live in a cave :)
Thank you for providing significant information! I am going to stay in my lane and allow the website designer to create a logo that will attract customers.
Thanks for this video and the other ones in this logo series. They are helping me with class. I am a non-designer, but I have a compulsory design course in my writing degree, and your videos have been a life saver. Thank you!
I'm struggling to create a logo for myself for my Freelance career (mainly into Photography & Videography). I'm trying to move away from your cliche photography logos (anything camera related is a no no). I want something thats me but I want an icon to watermark my stuff too. Simple and clean, yet modern and artistic. I haven't designed a logo since University back in 2016/2017 (Logo design was one of my classes). This really helped me, now I'm just struggling with inspiration.
Have you thought about using your signature if it has a nice flow to it or maybe a nicely design JP monogram? Monograms are good because they can be versatile and work well as icons.
Sometimes complexity can be okay if it suits the project, for example a crest or illustrative design, but yes, in most instances of logo design, simpler is better.
why does the design I'm working on show that it's a single stroke and then when I expand it, it changes to an outline ? How do I change it back to a single stroke so that I can use it on ezcad3 ?
When you expand a a stroke/path it turns it into a shape. I'm not sure you can go back from a shape to a stroked path. So you'd need to import your design to your application before expanding the design if you need to retain the stroke path.
I am struggling with confused clients who think a logo and an illustration are the same. they want something very complex and don't understand a logo is basically a communicative symbol. its like a hieroglyph for your brand. but they dont want to hear it
Some people or designers just get it. other people or designers will never get it. I see it, I'm no paid designer, but I see what's wrong with so many logo designs everyday!
All true. But anyone with experience of dealing with small business owners will know too well how they are more motivated by being at the start, middle and end of everything to a much greater degree than by money or by the idea of building a great enterprise. So it will be the business owner using the designer to implement his idea - crazy though it be. Then there's the cost side of getting a proper logo & logotype done. Nothing will convince a small business owner that spending a wedge on good design is worth it. I say this as a web designer with very limited graphic design skills who'd love to farm out logo design but never find clients willing to pay for it.
In the majority, yes, small business owners are of that mentality. There is a small minority though that after a small education session on the power of a strategy-first approach they see the value much more clearly. As I say, this is a small minority, as many just don't have the funds or the time to spend to follow that process. If a prospect doesn't want to proceed with that strategy-first approach we will discuss where they can get the most value for their budget :)
How do I locate a good logo designer (such as yourself)? Should they be local to me (Phoenix AZ USA), or does it matter? How do I know if they're any good? And how much should I expect to pay?
Hey there, The only benefit of working with a local designer is that you can meet them in person. However, with video calls these days and screen sharing, you can work with a designer anywhere in the world. When I'm looking to find someone to do work for me, whether it is a plumber, electrician etc. My first point of call is to speak to people I know, to see if they can recommend anyone. More often than not someone has a good recommendation for someone that they have used. I get a lot of work from people who have recommended me to others. You can do Google searches for "Logo designer near me" and Google will give you results based on your location. In terms of knowing if they are good or not. Look for client testimonials and written case studies of work they have done previously. By reading case studies you can get a feel for their design process and how they work with clients. Any logo designer would also be happy to give you contact details for some of their previous clients so that you can email them and ask what working with that designer was like. I always do this as testimonials on websites can in some instances be faked. You can also look at sites like Dribbble or Behance. Lots of designers post their work there. And the last question is the hardest - How much should you expect to pay. there is not fixed amount for how much you should pay for a logo. It really comes don to the value that you perceive you will get from working with a particular designer. Some logo designers charge $50 and some charge $50,000. You need to evaluate yourself what the brand identity is worth to your business. How will it help you? My recommendation would be to look for a logo designer that does at least some basic strategy work BEFORE they get to design the logo. Then it is more than just a pretty graphic. The logo actually stands for, and represents something. I hope that has helped you out a bit.
Yes have to be careful with stock images, if you make it different to the point where it's unrecognizable then yes that is fine. Plopping text on to a stock photo, wither they paid for it or not is still risky. You're best bet is using the shape tools provided in PS and making your own design. I am creating my own design and I am glad I watched this.. as for those copiers out there... stop stealing credit!
i just found now this video randomly, and i know its old. But u should add "maybe some logos to show us mistakes or what we should look"" when u try to exlpain us :) Thanks for nice advice and help sir!
The knock off sites like Fiverr are whoring out designers ... and I use the term ‘designer’ loosely... most of them are completely unqualified, ripping off and copying ... and know jack s*** about the psychology involved in great design.
I agree with you there. Fiverr has its uses for basic design requirements, but I would not use it for something as important as a brand element like a logo. They have introduced their Fiverr Pro (or whatever it is called) and it looks like there are more seasoned designers on there. I'd still recommend though that anyone looking for a designer to work with someone whose work they like and to do background checks. I tend not to get too bothered by Fiverr these days. I simply ignore that it exists, along with sites like 99 designs and focus on doing the best that I can do for my clients. Thanks for commenting mate :) Cheers, Col
New subscriber. You have convinced me that I need a professional designer. How does an individual find a true professional? What kinds of questions should be asked? I need complete branding assistance so how do I spot a professional from someone that has a good pitch? Thank you for your assistance!
Hi Toni, Thanks for subscribing, and for your question. Check out this other video from me, it should help you: ua-cam.com/video/KAFm94CtEvI/v-deo.html Cheers, Col
Hey Bob, If you drop me an email to col@pixelsink.com with a bit more information on what you are looking for I'm sure I'll be able to email you back with some helpful information. Cheers, Col
the thing about the bit logo. i have something i drew up years ago. could i tell them to use their creative mind and make it into a vector that can be resized to any size
Yes, you can 100% do that, assuming that the design can be recreated as a vector. There are effects that can be used in bitmap design that can't be recreated in vector format very well.
Hi Brandon, You can get info on my logo design service and pricing on my website: pixelsink.com/logo-design/ I'd love to be able to give design feedback fro everyone that asks but it isn't possible I'm afraid. I wouldn't be able to get any work done :/ I am looking to start doing logo critique videos in the future, so keep an eye out for when I ask for submissions :) Cheers, Col
Really amazing video. I'd like to suggest if you can make a live video talking about "your personal steps of logo design" starting from Research, Sketching, Making a golden ratio grids or rule of thirds grids whatever for your logo using illustrator then design your logo according to golden ratio grids & How to select catchy & effective colors for your logo. Thank you so much for your efforts.
Hi Amjad, I personally don't use the golden ratio very much. Some designers focus on using that to the detriment of the logo I feel. I have used it for some of my logo designs but it isn't an integral part of my design process. A video like that is something I want to do but it would be quite a time-consuming and I'm busy a lot of the time with client projects I'm not sure when I could do something like that. That's why I mostly do videos like the one above. I'm sure I'll get round to doing one at some point :) Thanks for your feedback.
The final product may be different, but the service, and end result will be the same. Maybe you can focus on a logo design that speaks to the outcome that your customers are looking for when they want to work with a fabricator/welder such as yourself? A logo that exemplifies quality, craftsmanship, trust and expertise.
Please pardon my ignorance and this question; as it may be triggering for the wise ones. I see you are writing/drawing on a (iPad type) device. I would like to look into purchasing one. On a budget and a novice; I’m looking for an affordable/yet decent device, such as this, to use with M1 air. In short; what device are you using? With gratitude…. If you have the time….
Hey there. I’m using an iPad Pro but you could buy a cheaper drawing tablet to connect to your M1. I used to use a small Wacom tablet connect to my Desktop computer before I switched to drawing on the iPad.
How can i know if logo that i designed for my company/friend/client isn`t a copy of someones other design (I`m talking about simple logo designs). There is a chance that I create something that has been already created, are there some ways to check if my design is kind of unique? And maybe you have a tip to semi amateur how to become real proffesional and feel right when recommending my self as graphic designer? Great video, keep up good work!
Hi Kacper, One place that you can check if a logo design has already been trademarked is to search the World Intelectual Property Organisation website. It isn't the most user-friendly of websites but it is a good place to start your search. I don't have any real tips on how to go pro, other than to make sure you have a big enough client base and you feel 100% confident in your abilities. Cheers, Col
Just one question about the point Five: How can a beginner designer gets better when no one is coming to buy to him like at site Fiverr or something like that, maybe beginner is very good at it like a professional one? So i dont agree with you one this point because every professional designer was a beginner too and they have learned from their mistakes this is why Fiverr has a option to refund your money. Thanks for the time !
If you believe that using Fiverr as a platform is your best way to improve your skills, then go for it :) I was a beginner too, and I never sold my services on sites like Fiverr. I just practised every day. Followed the work of professional designers and agencies and learned from them. There are many ways to improve your skills. There is no quick fix, just keep getting that tiny bit better every day by practising your skills. Maybe you can help out local businesses or charities to improve their logos. They may not have a lot of money, but they could probably pay you something, and you'd be helping out people that are local to you :)
My argument with number 5 is I would rather create a logo myself since it’s personal. If I’m running a person business I created all by myself, I don’t want the face of my brand to be made by some random person, ya know? Besides, who knows my brand better than myself.
You are correct, you know your business better than anyone, but, working with a designer who understands strategy as well as design, and who works closely with you, you will end up with a better result. A good designer will be thinking past the logo when they are working on. How does it impact the other branding materials, how can elements of the logo be used elsewhere, and so on.
looks like you were once very disappointed with Fiverr, ´´have your idea designed by the pros, if you don't like it you don't pay´´ and this is what they say to ºsellº, not mentioning the 20%.
Great points & many I'd already felt & discussed with partners. If need be, I want to also vet potential designers. Maybe some advice on how to do that would be helpful.
When choosing a graphic designer, it is more than just a portfolio of nice looking designs. You need to have a very clear outline of your project and a couple of basic criteria items. 1. What is the goal of the project 2. What is your budget (be honest with this one) 3. What is the deadline That way, when you are looking at the websites of potential designers, questions 2 and 3 can potentially be answered before you even need to speak with them. A lot of (good) designers will have on their website, or a downloadable PDF an outline of their process telling you how long a project might take and how much they charge. So, you may LOVE their design style, but, if you have a budget of $1000 and need it in 3 weeks, and their website says they take on average 6 weeks to do a project of that type and it will cost $5000, unless you can match that budget and can wait a bit longer, you can move on to the next designer. Of course, it isn't always as clear cut as that, and you can still contact the designer because things can be open for discussion. Maybe payments can be spread over time to allow you to spend more. Maybe the designer can see a way to speed up the design process from their usual timelines and so on. Also, there should be some basic questions asked of you by the designer about your project. This video discusses these 5 questions: pixelsink.com/5-important-questions-graphic-designer/ I hope this is useful for you. Cheers, Col
I made my own logo/brand for a new active wear i hope to officially launch this year. I am now trying to come up with a logo for the same name for a cosmetics line
Maybe you could use the same logo and create a branded house? This video has some information on brand architecture - ua-cam.com/video/TTlUhbSRrYY/v-deo.html
I enjoyed this. I was making some of these mistakes. I wonder if I can contact you. I had a lawn care & landscaping company for 12 years. I sold it & have been in Social work the last 4 years. I'm starting a lawn care service again, new name & everything
There are lots of really good logo design courses out there that will help you to develop a process for your logo designs. Skillshare is a good place to start looking for courses :)
The logo is not for you. That is such great advice
It has turned into a bit of a catchphrase for me when I'm speaking to my clients. :)
I appreciate this as a person slowly trying to do my own thing...
This is the kind of common sense information that can cut through 90% of the junk we design (including my own stuff). Thanks!
Thanks Peter.
I came here for a quick video and just forget about this guy but then I seen that Beard 🧔♂️ , then that voice sucked me in! Very very relaxing 😎, and the 5 tips actually gave me a slightly different perspective on my next logo.
I did, in full regret now, the “Fiver” way, hired a artist for my “gaming logo” not realizing how uninspiring and yes it looks great for the typical gaming logo but I don’t wanna be the typical streamer and as I am redoing and reinstating my goals for my streaming career I realized I needed a business logo!
I rambled there, just an honest thank you from an honest guy over on the west coast!
Fiver can be good for somethings, but it sounds like you have a good understanding that it can take a bit more effort to create something unique to you :)
The way you convey the message, the passion, the attitude... Omg, you are amazing! I feel inspired! Thank you so much :)
Thank you so much Nicoleta :)
Had to send this to a client so they listen
Sometimes a client just needs to hear the same advice that you have already given, but from someone else for them to really listen.
Glad the video was able to help you out Pollen.
This is an honest review for designers. Very helpful and opening. I’m an aspiring designer myself, but due to lack of sources I only depend on what tools I have in my hands, trying to be more creative in many ways. I’m also amazed that comments are honest too, There is a country I know if they see this post they will probably react like perfectionists and it really pains me because they’re my country men 😩
Thanks for the comment Austine. Just you keep doing what you are doing and ignore the perfectionists.
Nobody is perfect :D
I have been thinking about a logo for 3 weeks now, this was super helpful!
That is great to hear Rebecca :)
I am about to have a new logo created and I was thinking about a very simple icon style logo. This clip was very helpful, thank you, I will pursue a professional logo designer.
I'm really happy the video was able to give you some helpful guidance Steven.
Are you going to pursue Pixels Ink? That would seem like a sensible choice if you liked their video?
I want all my clients to watch this, it would save me so much time.
Hey, I wanted to say thank you so for making this video. I got two separate logos made at Fiverr. It wasn't long after, I started learning design myself and going to different sites for resources or ideas. TO my shock I found out that both of my logos were basically unusable. The signature logo, which was made probably on app I have on my phone uses a font that needs a license to redistribute or use professionally. The other, while technically a step better was two images "stitched" together. Basically I ended up paying $60 for two items that I could've made myself in all of maybe 10 mins? Do not, use fiverr. Not for this anyway. It's too difficult to distinguish who actually is a designer and who just knows how to use photoshop on an intermediate level. At the very least ask to see their rough sketches or the work they did while coming up with the idea. Nobody sits at a computer and nails a logo on their first attempt.
Sorry to hear about the issues you faced. On the plus side, you now know better and can move forward with more confidence with any new logos that you create or have created for you :)
When I see a logo with intricate detail, I know the so-called designer has zoomed in the illustration app to 500% with no idea of how the design will look in real life. Not only do I design branding to be minimalistic, but go a step farther and mock it up on a T-shirt, car door, and of course the business card. Then I have the client print out the business card mockup at 100% to make sure all the elements on the card work together, with everything in proportion.
When the branding project is completed, instead of just sending over the vector and bitmap files (yes the client should have both), I create a PDF informational document with a thumbnail of each file and a description of how it might be used. That includes grayscale, RGB, and CMYK versions, and vector and bitmap versions, as well.
It pays to remember that the best client is one who has tried to do it himself or has hired an inexperienced or inferior “designer.” That is the client who will see value in your work effort and be willing to pay top dollar, which you deserve.
I also provide the client with a ‘cheat sheet’ document on the best files to use for different situations :)
I also provide the client with a ‘cheat sheet’ document on the best files to use for different situations :)
Really a great video! I hope the viewers understand that in your short video you offer the equivalent of what many consultants would charge $500-$2000 to do for the average business owner even for a small start up business.
I really agree with your idea about going to logo designers for logo design, that it’s a specialist just as it is to go to a dentist or a surgeon for their professional work.
I’ve worked for over three decades in motion picture production, specifically 35mm film production not digital video. I’m amazed at how many people try to do their own video commercials or cheap little documentaries instead of seeking help from professional filmmakers. While I agree that it is much cheaper to shoot a digital video than the real film version, people shouldn’t cut corners when it comes to the final quality they hope to achieve. Cheap, low budget usually looks just like that… Cheap and low budget.
Obviously we’re in a new era of digital filmmaking as well digital print making, even digital design apps I’m sure for creating original logos.
It’s frustrating to me because I am used to the quality of real filmmaking versus digital video production. You can imagine me working on a high-budget car commercial where there might be 28 film crew members or more. Nowadays, a digital video crew might only have 10 or 12 people. This is an example of machines replacing people.
Well, I’m confident that real film has a much better final image than digital video. And the same can be said for real creative art for advertising, especially for logos. To put all of your trust into computers and software is taking shortcuts instead of being dedicated to the true art and craft of art direction, and more specifically original logo creation.
People sometimes ask me what I will do if film production disappears, what if it goes away… Will I give in and become a digital videographer? No, no I won’t. If the film medium disappears then I’m going to probably go live in a cave and do wonderful cave drawings instead. I’m not kidding.
Yep. Technology is great, but at the same time it can often produce inferior results, and loses a bit of soul.
Thanks for your comment Hunter. Your passion for film clearly shows and I really hope that you don't have to go live in a cave :)
The first tip I could never articulate and you said exactly what it should sound like wow the logo is not for you, so true.
Thank you for providing significant information! I am going to stay in my lane and allow the website designer to create a logo that will attract customers.
Knowing when to stay in our own lane is a skill in itself Barbara. I definitely know when I need to stay in mine :)
Thank you. I wish all clients understood this. Nothing worse than a shoe brand wanting a shoe in their logo. Or someone selling pipes wanting a pipe.
We need to lead the way Alison :)
First time watching, Thank You.
Thank-you sir 😊
Thanks for taking the time to comment :D
Imran sir?
Both Mentor in One frame ❤️
Thanks for this video and the other ones in this logo series. They are helping me with class. I am a non-designer, but I have a compulsory design course in my writing degree, and your videos have been a life saver. Thank you!
That's great to hear Beverly :)
I'm struggling to create a logo for myself for my Freelance career (mainly into Photography & Videography). I'm trying to move away from your cliche photography logos (anything camera related is a no no). I want something thats me but I want an icon to watermark my stuff too. Simple and clean, yet modern and artistic. I haven't designed a logo since University back in 2016/2017 (Logo design was one of my classes). This really helped me, now I'm just struggling with inspiration.
Have you thought about using your signature if it has a nice flow to it or maybe a nicely design JP monogram?
Monograms are good because they can be versatile and work well as icons.
This video has been the biggest help in trying to design a logo. Lots of great tips all the others don't talk about. Thanks
Thank you for these valuable tips! The most difficult thing for me to change is my complexity. It need to simplify my designs so they are more legible
Sometimes complexity can be okay if it suits the project, for example a crest or illustrative design, but yes, in most instances of logo design, simpler is better.
The 5th mistake is the most common =) Thumb up!
Yep, unfortunate but true :(
Greetings from the Caribbean! Thanks much for the info.
The Logo is for clients not owner
Correct :D
why does the design I'm working on show that it's a single stroke and then when I expand it, it changes to an outline ? How do I change it back to a single stroke so that I can use it on ezcad3 ?
When you expand a a stroke/path it turns it into a shape. I'm not sure you can go back from a shape to a stroked path. So you'd need to import your design to your application before expanding the design if you need to retain the stroke path.
I am struggling with confused clients who think a logo and an illustration are the same. they want something very complex and don't understand a logo is basically a communicative symbol. its like a hieroglyph for your brand. but they dont want to hear it
It can be difficult sometimes Shereen to get clients on board. You can only do your best to educate them and sometimes they just won't get it.
I use vector art to create my logos it gives me a starting point. I just use illustrator to build them how I want..
Thanks for helping me
This has been so insightful
Loved it Sir! ❤️
"problem number two is making a bitmap" yes, this is a problem if the graphic designer has absolutely no idea how to design a logo...
Great advice
Some people or designers just get it. other people or designers will never get it. I see it, I'm no paid designer, but I see what's wrong with so many logo designs everyday!
I use Fiverr. To start off. I'll upgrade down the line. 🤷🏾♂️
THANK YOU FOR THIS WONDERFUL VIDEO, I CAN NOT STOP CHECKING YOUR CHANNEL AND NEW VIDEOS
Thank you, again, man! I really appreciate! Greetings from Romania!
Back at you from Scotland :)
All true.
But anyone with experience of dealing with small business owners will know too well how they are more motivated by being at the start, middle and end of everything to a much greater degree than by money or by the idea of building a great enterprise. So it will be the business owner using the designer to implement his idea - crazy though it be. Then there's the cost side of getting a proper logo & logotype done. Nothing will convince a small business owner that spending a wedge on good design is worth it. I say this as a web designer with very limited graphic design skills who'd love to farm out logo design but never find clients willing to pay for it.
In the majority, yes, small business owners are of that mentality. There is a small minority though that after a small education session on the power of a strategy-first approach they see the value much more clearly.
As I say, this is a small minority, as many just don't have the funds or the time to spend to follow that process.
If a prospect doesn't want to proceed with that strategy-first approach we will discuss where they can get the most value for their budget :)
How do I locate a good logo designer (such as yourself)? Should they be local to me (Phoenix AZ USA), or does it matter? How do I know if they're any good? And how much should I expect to pay?
Hey there,
The only benefit of working with a local designer is that you can meet them in person. However, with video calls these days and screen sharing, you can work with a designer anywhere in the world.
When I'm looking to find someone to do work for me, whether it is a plumber, electrician etc. My first point of call is to speak to people I know, to see if they can recommend anyone. More often than not someone has a good recommendation for someone that they have used. I get a lot of work from people who have recommended me to others.
You can do Google searches for "Logo designer near me" and Google will give you results based on your location.
In terms of knowing if they are good or not. Look for client testimonials and written case studies of work they have done previously. By reading case studies you can get a feel for their design process and how they work with clients. Any logo designer would also be happy to give you contact details for some of their previous clients so that you can email them and ask what working with that designer was like. I always do this as testimonials on websites can in some instances be faked.
You can also look at sites like Dribbble or Behance. Lots of designers post their work there.
And the last question is the hardest - How much should you expect to pay.
there is not fixed amount for how much you should pay for a logo. It really comes don to the value that you perceive you will get from working with a particular designer. Some logo designers charge $50 and some charge $50,000.
You need to evaluate yourself what the brand identity is worth to your business. How will it help you?
My recommendation would be to look for a logo designer that does at least some basic strategy work BEFORE they get to design the logo. Then it is more than just a pretty graphic. The logo actually stands for, and represents something.
I hope that has helped you out a bit.
I was really hoping to get some direction and help from Rock Your Brand and never heard back from him
Yes have to be careful with stock images, if you make it different to the point where it's unrecognizable then yes that is fine. Plopping text on to a stock photo, wither they paid for it or not is still risky. You're best bet is using the shape tools provided in PS and making your own design. I am creating my own design and I am glad I watched this.. as for those copiers out there... stop stealing credit!
I feel inspired after this video so thank you very much for your tips
Glad you found it useful Cristina :)
THANK YOU SIR
i am a logo designer.i works at fiverr market place but i follow your advice.
i just found now this video randomly, and i know its old. But u should add "maybe some logos to show us mistakes or what we should look"" when u try to exlpain us :) Thanks for nice advice and help sir!
Thanks for the idea! I'll definitely implement that in future.
The knock off sites like Fiverr are whoring out designers ... and I use the term ‘designer’ loosely... most of them are completely unqualified, ripping off and copying ... and know jack s*** about the psychology involved in great design.
I agree with you there. Fiverr has its uses for basic design requirements, but I would not use it for something as important as a brand element like a logo. They have introduced their Fiverr Pro (or whatever it is called) and it looks like there are more seasoned designers on there. I'd still recommend though that anyone looking for a designer to work with someone whose work they like and to do background checks.
I tend not to get too bothered by Fiverr these days. I simply ignore that it exists, along with sites like 99 designs and focus on doing the best that I can do for my clients.
Thanks for commenting mate :)
Cheers,
Col
New subscriber. You have convinced me that I need a professional designer. How does an individual find a true professional? What kinds of questions should be asked? I need complete branding assistance so how do I spot a professional from someone that has a good pitch? Thank you for your assistance!
Hi Toni,
Thanks for subscribing, and for your question.
Check out this other video from me, it should help you:
ua-cam.com/video/KAFm94CtEvI/v-deo.html
Cheers,
Col
Thanks for the tips. As an entry level graphic designer, your tips will help me a lot.
Great to hear, Joel.
i really love this tips and advice. Thankyou!
Thank you Kima. I'm really glad you liked it :)
nice vid mate
Any advice on how to find someone like yourself who can help redesign or rebrand a logo?
Hey Bob,
If you drop me an email to col@pixelsink.com with a bit more information on what you are looking for I'm sure I'll be able to email you back with some helpful information.
Cheers,
Col
Exactly. If your heart aches. Go to a heartache doctor
Thanks sir
i came for the logo advice, stayed for the accent
I can do a wicked Scottish impression myself...
Same 😂
You sir have helped me so much! Thank you!
Does the word adidas touching the icon bug you too?
Funny that you should say that, it does a bit.
Awesome Video man... Just the sort of advice I was looking for. Thank you!
That's great Kristoph. Glad I could help.
the thing about the bit logo. i have something i drew up years ago. could i tell them to use their creative mind and make it into a vector that can be resized to any size
Yes, you can 100% do that, assuming that the design can be recreated as a vector.
There are effects that can be used in bitmap design that can't be recreated in vector format very well.
@@RockYourBrand cool
good info, thank you for sharing.
Thanks mate. Really appreciate you taking the time to leave a comment.
Very helpful..... thank you
💔 my heart after he said use a professional to make a logo. I’m not a pro and made my logo haha and i think it was pretty good haha 💔
Hey Jackie,
Nothing wrong with creating your own logo, and if you are really happy with it, then that's the main thing :D
What site did you use to create your own logo? Am trying to make a logo an have the copyright to it
@@khyrierobertson5486 adobe illustrator 😂
I hear ya. BUUUUUT what if a person majored in Fine Arts, AND took a design class. Does that count if I make my logo from scratch? Your thoughts...
if you have the knowledge and understanding of how to make an effective logo, then yes, that counts :)
Thank you for the info.
Great advice mate.. Are you from the UK?
I am yeah. I'm in Dundee, Scotland.
Thank you very much!
How much do you charge for a logo sir? Would love to get your thoughts on the logo I have been trying to develop.
Hi Brandon,
You can get info on my logo design service and pricing on my website: pixelsink.com/logo-design/
I'd love to be able to give design feedback fro everyone that asks but it isn't possible I'm afraid. I wouldn't be able to get any work done :/
I am looking to start doing logo critique videos in the future, so keep an eye out for when I ask for submissions :)
Cheers,
Col
Many thanks! Great tip :)
Really amazing video. I'd like to suggest if you can make a live video talking about "your personal steps of logo design" starting from Research, Sketching, Making a golden ratio grids or rule of thirds grids whatever for your logo using illustrator then design your logo according to golden ratio grids & How to select catchy & effective colors for your logo. Thank you so much for your efforts.
Hi Amjad,
I personally don't use the golden ratio very much. Some designers focus on using that to the detriment of the logo I feel. I have used it for some of my logo designs but it isn't an integral part of my design process.
A video like that is something I want to do but it would be quite a time-consuming and I'm busy a lot of the time with client projects I'm not sure when I could do something like that. That's why I mostly do videos like the one above.
I'm sure I'll get round to doing one at some point :)
Thanks for your feedback.
Such a great video! Ty!
Thank you :)
But what if my target people are different in so many ways?
My business is fabrication and weld repair. Any tips?
The final product may be different, but the service, and end result will be the same.
Maybe you can focus on a logo design that speaks to the outcome that your customers are looking for when they want to work with a fabricator/welder such as yourself?
A logo that exemplifies quality, craftsmanship, trust and expertise.
Please pardon my ignorance and this question; as it may be triggering for the wise ones. I see you are writing/drawing on a (iPad type) device. I would like to look into purchasing one. On a budget and a novice; I’m looking for an affordable/yet decent device, such as this, to use with M1 air.
In short; what device are you using?
With gratitude…. If you have the time….
Hey there. I’m using an iPad Pro but you could buy a cheaper drawing tablet to connect to your M1.
I used to use a small Wacom tablet connect to my Desktop computer before I switched to drawing on the iPad.
How can i know if logo that i designed for my company/friend/client isn`t a copy of someones other design (I`m talking about simple logo designs). There is a chance that I create something that has been already created, are there some ways to check if my design is kind of unique?
And maybe you have a tip to semi amateur how to become real proffesional and feel right when recommending my self as graphic designer?
Great video, keep up good work!
Hi Kacper,
One place that you can check if a logo design has already been trademarked is to search the World Intelectual Property Organisation website.
It isn't the most user-friendly of websites but it is a good place to start your search.
I don't have any real tips on how to go pro, other than to make sure you have a big enough client base and you feel 100% confident in your abilities.
Cheers,
Col
Thank you very much for taking time answering my question !
And yes this website is pretty hard to use :)
Cheers,
Kacper
🙌🏻🙌🏻
I was going for a stylish logo quickly realized that's not going to work! lol
great tips and very help full
Thanks Imtiaz :)
Just one question about the point Five: How can a beginner designer gets better when no one is coming to buy to him like at site Fiverr or something like that, maybe beginner is very good at it like a professional one? So i dont agree with you one this point because every professional designer was a beginner too and they have learned from their mistakes this is why Fiverr has a option to refund your money. Thanks for the time !
If you believe that using Fiverr as a platform is your best way to improve your skills, then go for it :)
I was a beginner too, and I never sold my services on sites like Fiverr. I just practised every day. Followed the work of professional designers and agencies and learned from them. There are many ways to improve your skills. There is no quick fix, just keep getting that tiny bit better every day by practising your skills.
Maybe you can help out local businesses or charities to improve their logos. They may not have a lot of money, but they could probably pay you something, and you'd be helping out people that are local to you :)
Where should I go for a designer ?
Thank you!
So cool video, so good vibe ! Nice wave 4 u from Brazil !!
Hey Ché Costa. Here is a wave back at you from Scotland :)
Stay Creative!
Col
My argument with number 5 is I would rather create a logo myself since it’s personal. If I’m running a person business I created all by myself, I don’t want the face of my brand to be made by some random person, ya know? Besides, who knows my brand better than myself.
You are correct, you know your business better than anyone, but, working with a designer who understands strategy as well as design, and who works closely with you, you will end up with a better result.
A good designer will be thinking past the logo when they are working on. How does it impact the other branding materials, how can elements of the logo be used elsewhere, and so on.
looks like you were once very disappointed with Fiverr,
´´have your idea designed by the pros, if you don't like it you don't pay´´ and this is what they say to ºsellº, not mentioning the 20%.
love scotland 🏴
Me too 🤘
New sub...great info. Thanks
Thanks Albert. Hoping to get back into the swing of uploading some new videos soon :)
Great points & many I'd already felt & discussed with partners. If need be, I want to also vet potential designers. Maybe some advice on how to do that would be helpful.
When choosing a graphic designer, it is more than just a portfolio of nice looking designs. You need to have a very clear outline of your project and a couple of basic criteria items.
1. What is the goal of the project
2. What is your budget (be honest with this one)
3. What is the deadline
That way, when you are looking at the websites of potential designers, questions 2 and 3 can potentially be answered before you even need to speak with them. A lot of (good) designers will have on their website, or a downloadable PDF an outline of their process telling you how long a project might take and how much they charge. So, you may LOVE their design style, but, if you have a budget of $1000 and need it in 3 weeks, and their website says they take on average 6 weeks to do a project of that type and it will cost $5000, unless you can match that budget and can wait a bit longer, you can move on to the next designer.
Of course, it isn't always as clear cut as that, and you can still contact the designer because things can be open for discussion. Maybe payments can be spread over time to allow you to spend more. Maybe the designer can see a way to speed up the design process from their usual timelines and so on.
Also, there should be some basic questions asked of you by the designer about your project. This video discusses these 5 questions: pixelsink.com/5-important-questions-graphic-designer/
I hope this is useful for you.
Cheers,
Col
Thanx clear advice 👍🏼👍🏼👍🏼
Very good tips.
Thanks Mark.
THANK U
Great video Col
Thanks Martin :)
Thanks, can u give examples always pls🌹
Thank you sir.
Thank you for taking the time to comment Hridoy.
Thank you
Thanks for watching Prentis.
I made my own logo/brand for a new active wear i hope to officially launch this year. I am now trying to come up with a logo for the same name for a cosmetics line
Maybe you could use the same logo and create a branded house?
This video has some information on brand architecture - ua-cam.com/video/TTlUhbSRrYY/v-deo.html
@@RockYourBrand thanks will checkout the video. I did use the same brand name and just put the word
"BEAUTY" under it , I think it looks ok👌
Great tips!
Cheers :)
Great video!
Thanks Rodrigo :)
I enjoyed this. I was making some of these mistakes. I wonder if I can contact you.
I had a lawn care & landscaping company for 12 years. I sold it & have been in Social work the last 4 years. I'm starting a lawn care service again, new name & everything
Hi Eric, if you send an email to hello@pixelsink.com with some details, Holly will send you some information.
I stopped at "your logo is designed to attract new customers..." nope!
great, thank you sir
Thanks Mase :)
you're welcome sir
What about the PBS Logo
Who do you recommend
How I know the logo designed for customers properly?
There are lots of really good logo design courses out there that will help you to develop a process for your logo designs.
Skillshare is a good place to start looking for courses :)