Episode 5 - What does Data Driven Marketing Strategy Look Like?

We talk about strategy all the time, but how do we apply data to drive positive results in marketing campaigns? In this episode of the Predictive Pulse Podcast, we talk about how we use data to inform the media planning and creative processes.
Host: Carlos Casas - CEO & Principal Analyst, Predictive Data Lab
Guest Speakers:
Dana Cody - Director of Data Science, Predictive Data Lab
Arby Nazarian - Data Analyst, Predictive Data Lab
Atique Alam - Director of Analytics, Predictive Data Lab
To learn more about Predictive data lab, please visit www.predictivedatalab.com

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Fruitful discussion Atique Ishraq Alam, thanks everyone in this programme for organisation of this beautiful programme.