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Predictive PULSE Podcast
United States
Приєднався 7 лют 2024
Episode 6: Metrics that Matter: Defining Relevant KPIs and Calculating ROI for Destinations
In this episode, we discuss how KPIs can affect the ROI in destination marketing. Learn how to identify the most relevant KPIs for your destination's goals and audience, and explore innovative ways to measure ROI beyond traditional metrics like tourist arrivals or revenue.
Host: Carlos Casas - CEO & Principal Analyst, Predictive Data Lab
Guest Speakers:
Dana Cody - Director of Data Science, Predictive Data Lab
Jeb Stewart - Director of Technology, Predictive Data Lab
Oren Fanok - Lead Data Analyst, Predictive Data Lab
To learn more about Predictive data lab, please visit www.predictivedatalab.com
Host: Carlos Casas - CEO & Principal Analyst, Predictive Data Lab
Guest Speakers:
Dana Cody - Director of Data Science, Predictive Data Lab
Jeb Stewart - Director of Technology, Predictive Data Lab
Oren Fanok - Lead Data Analyst, Predictive Data Lab
To learn more about Predictive data lab, please visit www.predictivedatalab.com
Переглядів: 51
Відео
Episode 5: What does Data Driven Marketing Strategy Look Like?
Переглядів 207Місяць тому
We talk about strategy all the time, but how do we apply data to drive positive results in marketing campaigns? In this episode of the Predictive Pulse Podcast, we talk about how we use data to inform the media planning and creative processes. Host: Carlos Casas - CEO & Principal Analyst, Predictive Data Lab Guest Speakers: Dana Cody - Director of Data Science, Predictive Data Lab Arby Nazarian...
Episode 4: A.I. Isn't just ChatGPT!
Переглядів 2263 місяці тому
We love ChatGPT and LLM's but there so much more to AI. In this episode we go beyond the current trend and usage of ChatGPT as a generative AI tool and expand on the different types and application of AI systems in the marketing world. The Predictive Pulse Podcast is hosted by: Carlos Casas, CEO & Principal Analyst of Predictive Data Lab Featuring: Jeb Stewart - Lead Data Engineer, Predictive D...
Episode 3: Marketing Funnel Tactics for Destinations: Why do they Matter?
Переглядів 1613 місяці тому
In this episode we talk about awareness, consideration, and conversion tactics in the marketing funnel specifically in the destination marketing and tourism industry, the difference between these tactics and why do they matter. Visit www.predictivedatalab.com/podcast for more information about this podcast
Episode 2: Part 2 - Programmatic Media Buys, GA4 & Marketing Analytics
Переглядів 644 місяці тому
In Part 2 of Episode 2, Carlos and Hector discuss programmatic media, shedding light on the critical need for transparency and accountability in media buying partnerships. They offer valuable insights into understanding and effectively tracking ad campaigns, stressing the importance of proper reporting for campaign success. Visit www.predictivedatalab.com to learn how we can help your company i...
Episode 2: Part 1 - Navigating The Impact Of Cookies Deprecation On Online Advertising Strategies
Переглядів 324 місяці тому
In episode 2 of the Predictive Pulse Podcast, we'll explore ways to navigate the effects of cookie deprecation on online advertising. Our guest, Hector Thomas, Media Director at Predictive Data Lab, shares insights on how businesses adapt their advertising strategies in the post-cookie era. Part one of this episode focuses on the impact of cookie deprecation on online advertising strategies. He...
Episode 1: Why Paid Media Campaigns Fail to Deliver ROI
Переглядів 476 місяців тому
The Predictive Pulse Podcast, hosted by Carlos Casas, CEO & Principal Analyst of Predictive Data Lab, offers strategic insights for data, research, and analysis. In this episode, industry experts Moses Munoz, Co-Founder & CEO of ATD Partners, and Alyssa Bergman, Partner & Lead Digital Strategist at ATD Partners, explore the challenges of achieving ROI in paid media campaigns. Join us as we unco...
Fruitful discussion Atique Ishraq Alam, thanks everyone in this programme for organisation of this beautiful programme.