Working in Public Relations | All About PR

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  • Опубліковано 10 тра 2024
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КОМЕНТАРІ • 912

  • @hobojo1083
    @hobojo1083 6 років тому +963

    You have an amazing way of breaking down information, compiling all the important parts and leaving out the fluff to make for a quality and straight-to-the-point informative video. So glad I came across your content! Keep up the good work!!

    • @bykchoi
      @bykchoi  6 років тому +13

      Thanks so much!!

    • @hobojo1083
      @hobojo1083 6 років тому +8

      kchoi I also have a question for you and don’t know where to ask it so I hope this is an appropriate medium lol! What would be some recent book recommendations you might have? I’m into nonfiction (self help, autobiographies, etc) and fiction both :)

    • @satishvarma346
      @satishvarma346 4 роки тому

      HOBOJ tulugu

    • @user-ej3iw8lw3w
      @user-ej3iw8lw3w 2 роки тому +1

      the world needs more lovely intelligent women like you both

  • @shumjingwei637
    @shumjingwei637 4 роки тому +58

    Very few people can explain what people in Public Relations really do. As a final year PR student I constantly have to explain that we don't just stand and talk. Whether it’s the traditional media, social media or speaking engagements, we communicate with our audiences through trusted, not paid, sources.
    PR can also be used to protect, enhance or build reputations through the media, social media, or self-produced communications.

    • @maheshshahmaheshshah7797
      @maheshshahmaheshshah7797 7 місяців тому

      I just wanted to know if PR saves the reputation of a particular company how does he/she do it, i mean to go against media

  • @sophielong6336
    @sophielong6336 4 роки тому +323

    I’m currently interning in the fashion industry as a PR intern. I absolutely love it! I love how you break down what PR is! My family still doesn’t understand what I actually do 😂

    • @whoistlovesburbrryshouldst186
      @whoistlovesburbrryshouldst186 4 роки тому +5

      What is you major if you don’t mind me asking? Thank you very much

    • @sophielong6336
      @sophielong6336 4 роки тому +13

      @@whoistlovesburbrryshouldst186 I'm a communication major with an emphasis in PR

    • @whoistlovesburbrryshouldst186
      @whoistlovesburbrryshouldst186 4 роки тому +2

      Sophie Long ahh thank you!!! I just picked up a communication in major mainly because I also want to go into the PR field and HATE maths. I saw a lot of bad reddit reviews about doing a communication major but screw them.

    • @sophielong6336
      @sophielong6336 4 роки тому +16

      @@whoistlovesburbrryshouldst186 Haha yeah COMM majors usually get a lot of flack for the major being "easy" but I think it's a really well-rounded major. I love that my only math is media analytics! I've loved my classes and I feel very prepared to graduate. There are always communications jobs available, so to people that make fun of it, we'll see who's laughing when we can literally get a job in any industry if we work hard. I would recommend joining your local PRSSA chapter at whichever university you're enrolled at.

    • @whoistlovesburbrryshouldst186
      @whoistlovesburbrryshouldst186 4 роки тому

      Sophie Long thank you darling, I definitely feel good about it now haha and yeah I will definitely join!!

  • @teiakirkey9623
    @teiakirkey9623 6 років тому +666

    I’m a struggling high school student trying to figure out my career interests and public relations has always intrigued me- thank you for clearing stuff up for me :,-)

    • @aircoinslee1790
      @aircoinslee1790 5 років тому +5

      turk it's everything she said but it's mostly remote. 75% of your work done from your phone. Internship is not necessary.

    • @christiancastillo9013
      @christiancastillo9013 5 років тому +44

      Try everything, Make mistakes, and no matter what they say, have self awareness and do what you love, and focus on what you’re good at... it took me a lot and since I stared doing what I just said I found my niche, now I’m starting my own business. Hope it helped. And have fun man 😂👌🏼 we only live once and that’s it, we’re not coming back

    • @cafish5646
      @cafish5646 4 роки тому +11

      Remember you are still in high school. If you go to College its a better and different world where you will take many classes that will help you figure out what you’re really interested in. But I’m not saying you have to go to college. You do what you want. College isn’t for everyone. And that’s ok. So It’s ok to not have everything figured out yet. #yolo 🤣

    • @zainab-tc5ye
      @zainab-tc5ye 3 роки тому +7

      Can anyone say what course we should do to be a PR in university? Like all necessary requirements?? Please

    • @munevverben
      @munevverben 3 роки тому +1

      @@zainab-tc5ye You can find it on your wanted -university's website

  • @notyourproblem1882
    @notyourproblem1882 4 роки тому +406

    As a student who's majoring in PR, this was really helpful. Thank you for this ❤️

    • @tariqhassan7214
      @tariqhassan7214 4 роки тому

      Is PR and consultant same?

    • @juliannoble6
      @juliannoble6 4 роки тому +36

      I love how I’m majoring in PR but just have absolutely no idea what it is lmao

    • @thymaerys
      @thymaerys 3 роки тому +1

      ItsJulian meeeee

    • @dylate3650
      @dylate3650 3 роки тому

      @@tariqhassan7214 I think so.

    • @dylate3650
      @dylate3650 3 роки тому

      Pr for Health care.

  • @aim4grace97
    @aim4grace97 4 роки тому +231

    I’m a communications major and I’m trying to make sure this IS the right choice for me. I’m seriously considering Public Relations/Communications Director as a long term goal. Thank you so much for making this video!!! I think you’re going to inspire a lot of people looking to learn more about this specific area by shedding light on the truth based on actual experience and not just reading vague articles about it!

    • @isaakv
      @isaakv 3 роки тому +9

      Hi, you have an update? Do you work in PR now?

    • @juicy1598
      @juicy1598 2 роки тому +2

      Yea what happened

    • @sarahabdelsalam1910
      @sarahabdelsalam1910 5 місяців тому

      update us!😩

  • @yam288
    @yam288 6 років тому +394

    My career interests have nothing to do with PR but I still watched this entire video and learned so much about the field!!! ty kchoi 😍

    • @bykchoi
      @bykchoi  6 років тому +5

      Aw I’m glad. Thank you!!

    • @JinyanGuan
      @JinyanGuan 6 років тому

      me too :)

    • @TYETYE14
      @TYETYE14 5 років тому

      kchoi so your saying pr agencies cost way lesser and they are way better than advertising or they dont charge u?

    • @bykchoi
      @bykchoi  5 років тому +2

      The work that PR agencies do doesn’t necessarily involve the same types of transactions that advertising does. PR agencies still charge clients for their work, but it’s a different type of exposure than advertising so it involves different things.

    • @TYETYE14
      @TYETYE14 5 років тому +1

      kchoi o ok thankyou for replying, so they help u with a strategy first do the work and then charge u on the amount of work they put in for u correct? And are they more expensive than advertising and marketing?

  • @rica3193
    @rica3193 3 роки тому +26

    I watched this as a sophmore in high school and now i write this as a senior going onto college majoring in PR! thank you so much

  • @chunyanggoh2243
    @chunyanggoh2243 4 роки тому +10

    I am a Public Relations student and this video has let me know more about what I may face if I wish to work as a PR in future. This is amazing and thanks for sharing your experience working in Public Relations. This has inspired me to improve my writing skills if I really want to get into PR field.

  • @jxinsim
    @jxinsim 4 роки тому +10

    As a PR student, this video is really helpful for us to continue the PR journey! PR really needs to cope with many different jobs including advertising, media, writing, and others. Having media contacts and having newsworthy is the most important to be a PR person. Thanks for your explanation!

  • @ksnipes44
    @ksnipes44 2 роки тому +3

    this video clarified SO many of my questions and i’m a pr major. thank you for not sugar coating and just giving the truth!

  • @desmondchew3547
    @desmondchew3547 4 роки тому +6

    Thank you for sharing your thoughts on how PR actually does in the industry these days. Everything is so well explained about the insights of PR. I agree with you, as it’s exactly the same that I have learned in university. Many people will think that in PR industry speaking is more frequent than writing. In fact, writing is much more important that we should have in the field of Public Relations, as PR Practitioners maintain a good relationship with the external stakeholder and sharing right information for the public. Good content can easily catch the attention of the media and readers to stay longer and often visit for the organization. What a good experiences and knowledge you have!

  • @itskatherineaine
    @itskatherineaine 6 років тому +27

    I had to pause in the middle of the video because I could relate to you being an English major. I went to law school, taught, and took up a masters degree but I quit all three because I got tired of doing all those. I'm a new viewer but I think I've found my next favorite UA-camr here. Thanks for sharing!

  • @yeeyingseah7851
    @yeeyingseah7851 4 роки тому +10

    Thanks for your great effort of listing down these points and generous sharing your own experiences ! I'm a PR student having my last trimester and this has firmed my mind to step into the PR industry in the near future ! So glad that I got to watch your video by accident, but turned out giving me such awesome piece of mind

  • @rayeonlee
    @rayeonlee 4 роки тому +1

    So much information packed in one video and you have somehow made it so easy to digest them, place in simple laymen terms and at the same time entertaining and relaxing to watch. I am a final year undergraduate in Bachelor of Communication (Hons) Public Relations and all these years, it has been a challenge for me to explain to them what exactly my degree is all about. Not only did this video allowed me to better understand what PR is, but you also made PR sound like a lot of fun! Thank you!

  • @kaylaribeiraud9022
    @kaylaribeiraud9022 4 роки тому +22

    I just recently graduated 2019 in Communications , and started a PR internship in November. So far I only been doing media lists, clippings, calendar listings. I have yet to learn how to write a press release. I am exploring my options to see which field is best suited. Just want to thank you for making this video! my major was Advertising management so this helped me out a lot! P.S. My dream is to work in the Fashion Markets or Travel Industry (Global); through PR maybe, I think its amazing that you have experience in the Fashion market and Gaming Market :D

  • @hyperion8382
    @hyperion8382 4 роки тому +20

    This is very informative, thanks for breaking down all the info as well as your experience in PR. I will definitely keep in mind the things you had said.

  • @ShawntotheTay
    @ShawntotheTay 5 років тому +6

    Thank you so much for breaking this down so concisely! I've always wondered what it took to dive into PR and you freakin nailed it girl!

  • @solusange
    @solusange 6 років тому +47

    This is a lot of great info and you explained everything super well! I'm currently in product management and it's always nice to hear in depth about other careers. I'm also thinking of doing grad school in the next couple years so watching your experience on here has given me another perspective. Thank youuuu ❤️

    • @bykchoi
      @bykchoi  6 років тому +5

      Thanks!! Glad that this helps in some way. I love to hear about other careers/fields too :)

    • @sathushkajayawardana4535
      @sathushkajayawardana4535 2 роки тому

      Very informative and you explained it nicely 👍💐

  • @alejandragaytan3415
    @alejandragaytan3415 2 роки тому +13

    I am so excited to be studying PR communications degree! Meeting new people is my jam and I definably want to learn how to be more clear with my words and writing. Thanks for making this video. :)

  • @Lindsey07190
    @Lindsey07190 4 роки тому +11

    I’m a 2nd year PR student and I LOVED this video! It was so much fun to hear what other people in my field have done and how there is room for everyone with tons of different interests

    • @juicy1598
      @juicy1598 2 роки тому

      Hey how is everything

  • @jpyeee4809
    @jpyeee4809 4 роки тому +18

    I come to this video when I was looking up for information about public relations. Thanks for sharing your insights! This helps a lot to my understanding :D

  • @weijianchye4313
    @weijianchye4313 4 роки тому +2

    As an undergraduate of Bachelor of Mass Communication (HONS) Public Relations, it's a really helpful video to simplify what is PR to the public. Many who don't understand what is PR always have misconceptions on us, causing us difficult to explain to them. Thanks for the efforts!

  • @_rocky_slush
    @_rocky_slush 6 місяців тому +2

    Working in PR and this is the best video out there about what we do - thank you!

  • @emmieng2945
    @emmieng2945 4 роки тому +3

    Thank you for sharing your experiences! Now I have a clearer picture on what PR is actually doing in their daily task. I also agree that PR involves a lot of writing, as a PR student, I am always practicing to improve my language to avoid grammar problem when I work as a PR practitioner in the future.

  • @user-hl5fm1pv4c
    @user-hl5fm1pv4c 4 роки тому +5

    As a student minoring in PR, I really get a better understanding about PR afetr watching this video. Thank you for sharing!

  • @estefyhidalgo
    @estefyhidalgo 6 років тому +2

    Loved it! I'm in my second year of PR and i love it, also this video made much clear to me the fact that i can really work at any industry i want

  • @msyonbon
    @msyonbon 3 роки тому +1

    I watched this video around the time it was first posted and it helped me to make one of the best decisions of my life.. Thank you so much for this. Love the industry of PR.

  • @simonkamanga5501
    @simonkamanga5501 4 роки тому +7

    Thank you so much. You have helped me realize something I was destined to do. I pray all goes well for you in your new career. Thanks once again.

  • @hadiyyacolbert8069
    @hadiyyacolbert8069 2 роки тому +29

    this was an amazing explanation! i’m changing my major to communications and i’m trying to decide if i wanna concentrate in PR or journalism and media studies and this really did help thank you so much!!!

    • @brookeandtyler4753
      @brookeandtyler4753 Рік тому

      hi! what did u end up deciding? i’m going to study communications and not sure if i should concentrate in digital marketing, pr, advertising management , or media production

  • @kefakalamu60
    @kefakalamu60 4 роки тому +2

    What a clear and conscise speech on public relations and consultancy, delivered in a lecture mode from an English teacher.

  • @sisters63
    @sisters63 5 років тому +1

    Hi! I am so incredibly glad you posted this video. I have an interview for PR soon and since I'm in the same boat as you were (with being a grad and no PR experience), I was able to get some info I didn't know about. I truly appreciate it!

  • @alexshomber
    @alexshomber 4 роки тому +6

    This was so helpful. I'm preparing for a PR interview tomorrow! Thank you!

  • @zifanjiang2860
    @zifanjiang2860 4 роки тому +9

    thank you so much, the way you talk is smooth and calming, you're the second person majored in English literature that I think have a really clear mind and unique way of saying things

  • @SimplyZeyma
    @SimplyZeyma 3 роки тому +1

    You did such a good job at breaking down and explaining all this information! I'm looking into going to grad school for PR, and this video inspired me even more!

  • @Gen-tw8xr
    @Gen-tw8xr 4 роки тому +1

    Im a 4th yr college student taking an Advertising and Public Relation course. I admit that until now my knowledge in PR is not enough and im scared what will happen to me once u graduated and need to work. This so helpful, i learned a lot. Thank you ❤

  • @NidiaGonzalez
    @NidiaGonzalez 5 років тому +6

    This was so helpful to me. I'm currently so frustrated about what I want to study! I start undergrad in a few months and I initially wanted to go to law school so my current major is English but I think PR is for me!

  • @aimiraainqarlissasukardi5616
    @aimiraainqarlissasukardi5616 6 років тому +112

    Soooo pretty. Youre glowing in this video omg!

    • @bykchoi
      @bykchoi  6 років тому +6

      Aw thanks!

    • @TheYoonjooshin
      @TheYoonjooshin 5 років тому

      kchoi could u do ur morning regular skin care routine video💕💕or make up in this video

    • @varunghatrazu5118
      @varunghatrazu5118 4 роки тому

      @@bykchoi hey you have something on your neck. Just kidding. It was very well informed video!!!!

  • @yamunasriravichandran3293
    @yamunasriravichandran3293 5 років тому +2

    All those pieces of information were pretty strategic, and how did you breakdown and explain the depth of the career is amazing. It's a very informative video. nice work .

  • @lvred4107
    @lvred4107 3 роки тому

    I am also graduating in languages sphere, but it is not in my interests. I didn’t know what I will do in the future, but rn I am pretty sure that I will connect my life with pr management. Finding someone who had literally the same problem kinda warms my heart and gives me more understanding that it is possible to actually work in the sphere that u like. Thank u for that, u made ma day

  • @ChocochipCookie007
    @ChocochipCookie007 6 років тому +8

    Awesome video! You've broken everything down so well and it's really helpful to get a better sense of what PR is (always thought it was similar to marketing). Would love to watch more videos on consulting (another area that seems to be interesting) or even just chatting about the transition from school to the professional world! :)

    • @bykchoi
      @bykchoi  6 років тому

      Great idea! Thanks for watching :))

  • @joanneyeap3220
    @joanneyeap3220 5 років тому +111

    Well sharing of how PR actually does in the industry nowadays. It’s exactly the knowledge that I’ve learned in university but without hands-on in this particular field. Great experiences you have! I’m a person who is passionate in planning events or project management instead of writing releases or anything requires writing skills. The hardest part for Public Relations is just as what you have mentioned in things that you dislike which is the building rapport with different media people out there. Thanks for sharing kchoi! I’m now having more ideas and knowing whether to work in a PR agency or event company instead which both of them is a total different department!

    • @jnzk6467
      @jnzk6467 4 роки тому

      Joanne Yeap hi would you be willing to help with my final paper by answering these questions with one or two words? Please :)
      Thank you either way.
      Sample Interview Questions
      1. What do you like best about your job? Least?
      2. If you could have done something differently in college, what would it have been?
      3. Did you have a mentor in college? Do you have one now?
      4. What college class did you think was a waste of time that you realize now was valuable?
      5. What college activity taught you skills that are valuable to you now?
      6. Did you ever do any volunteering in college? What did you get out of it?
      7. What should college students do to prepare for a job interview?
      8. How do you balance time between your career and your family?
      9. If you could change something about your job, what would it be?
      10. How do you deal with the stressful parts of your job?
      11. What advice do you most often share with new college graduates about careers?
      12. What is the biggest turnoff to you when someone comes in for a job interview?
      13. What kind of training do you still do/need for your professional career?
      14. What advice do you have regarding managing your personal social media presence?
      15. What do you know now, that you wish you would have known when you graduated from college?

    • @Lazymath007_
      @Lazymath007_ 3 роки тому

      @@jnzk6467 lol

    • @Lazymath007_
      @Lazymath007_ 3 роки тому +2

      @@jnzk6467 try ask this to someone in real life

  • @yapchenchong9175
    @yapchenchong9175 4 роки тому

    Good video on showing how PR actually does in the industry. It’s exactly the knowledge that I’ve learned in university. And I’m a person who likes to plan and execute events. I do not like to write press releases or anything requires writing skills. The hardest part for Public Relations is just as what you have mentioned in things that you dislike which is the building rapport with different media people out there. I’m now having more ideas and knowing whether to work in a PR agency or event company. Thanks for sharing kchoi, there are less videos about PR in youtube.

  • @ElleYeah
    @ElleYeah 6 років тому +18

    Such great info - I would have loved to see this back when I was interning / figuring out what I wanted to do with my life! I've been working as a freelance journalist for a few years now but I would love to make the move to PR at some point in my career. It really is two sides of the same coin at the end of the day. Would love to hear more about consulting as a job too!

    • @bykchoi
      @bykchoi  6 років тому

      So true and I wish I mentioned that as well (I guess I implied it but it’s such a big part of PR)! Thanks for watching :)

  • @porkems
    @porkems 3 роки тому +4

    As someone who majored in political science and is about to drop out of law school I just wanted to say how helpful this video has been for me in my career considerations. You really boil down what PR is and how working in the industry has been without trying to sugarcoat it or promote yourself. Thank you so much.

    • @yodasan4681
      @yodasan4681 3 роки тому +1

      Literally same! Best of luck, friend

  • @yunninotuni
    @yunninotuni 4 роки тому

    As a degree student in PR, really glad that this video really helpful to me ! I learned so much from this video about this field especially its helpful for my coming working industry. Looking forward to more videos like this.

  • @peiyi6192
    @peiyi6192 4 роки тому +1

    It was very interesting and informative, thank you so much for the sharing! I agree with you that writing is one of the important skills that we should have in the field of Public Relations, as a good writing article can be easily to grab the attention of the media as well as the public or readers. PR practitioners or specialists that having a good writing skill are being able to pitch media and cultivating good relationships with the media as you had mentioned that journalists hate to receive email or article that are not relevant. Furthermore, you had also pointed out a very important point that I had been confused in the past which is the greatest difference between advertising and PR - PR is earned media, meanwhile advertising is paid media!
    In short, your sharing did let me understand my field of study better. It is good for me to have such deeper knowledge about PR before I step into the real world and seek for a job that either in PR Agency Company or In House Company.

  • @emailmebunny
    @emailmebunny 6 років тому +8

    Even though I’m nowhere near to being in this industry or interested in it, it’s a very insightful video and it does explain clearly what you did (past n present). Very much appreciated! :)

    • @bykchoi
      @bykchoi  6 років тому

      Thank you!!!

  • @iloveJB1688
    @iloveJB1688 4 роки тому +6

    This was extremely helpful for me. Thank you so much for this video!

  • @janicenyew9218
    @janicenyew9218 4 роки тому +1

    I'm currently pursuing PR course as my degree. After watching this video, I have an idea what to expect after graduating. This video is very informative and clear explanation about PR. Thank you for this! 😍

  • @rebeccaward6582
    @rebeccaward6582 5 років тому

    Can’t tell you how helpful this was, thank you!

  • @arrahmasyafrani9010
    @arrahmasyafrani9010 6 років тому +6

    Thank you for your video. Im so inspired, for i was graduated from english education major. But i found out that Im not into teaching. I have passion in Communication and International relation. I think im going to consider to pursue my dream and take one of those major for my master degree.
    Bytheway i love how you explain your job it sounds so compelling and fun. ❤❤❤

  • @Malloriefallsforyou
    @Malloriefallsforyou 6 років тому +16

    You are GLOWING in this video! :) And also, thank you for sharing all these great info!

  • @centoria7211
    @centoria7211 4 роки тому +1

    glad this came up in my recommended, Ive always been curious about PR! thanks !!

  • @elizavetashulyndina8416
    @elizavetashulyndina8416 4 роки тому +2

    Thanks for the video! I’ve been working in PR for over three years and have tackled the same issues. It’s cool to know what PR professionals decide to do after.

  • @afifahnadilamaskatiputri6255
    @afifahnadilamaskatiputri6255 2 роки тому +21

    I'm an english literature major and now I'm working with a small pr agency, my role in the agency is almost the same u did in the fashion pr. I want to get to know about this field so bad. Thank you so much for making this video.✨💖

    • @juicy1598
      @juicy1598 2 роки тому

      So why major in english lit vs communications ? And what Other majors are there to get into pr

  • @antheahartzenberg
    @antheahartzenberg 4 роки тому +11

    Great video. I’m in PR and still found this video super useful :)

  • @ofashestograce2472
    @ofashestograce2472 3 роки тому

    As someone who previously worked in PR, you did an excellent job of breaking it down. It was informative but super engaging! :)

  • @sheynacheah6646
    @sheynacheah6646 4 роки тому

    I really like the way you explain everything as you didn't complicate the information. This is really helpful for me as I know what to expect after my graduation. Thanks!

  • @anastasiawaluyo8347
    @anastasiawaluyo8347 4 роки тому +13

    I'm a PR student and i think your video is amazing! Love it!! :)

  • @popo341971
    @popo341971 4 роки тому +9

    My family still doesn’t understand what I actually do! Sometimes no matter how i explained to them, they just couldn't get it.
    I'm stunned on how you break down what PR is. Now i could convince my family that I've chosen a great course to study!

    • @amirirfan2905
      @amirirfan2905 4 роки тому

      yes, they thought me take a salesman course😪

  • @anyoirahman9893
    @anyoirahman9893 4 роки тому

    This appeared in my feed and so glad it is very insightful. My current work is on a wider scope of marketing and PR is one of the slight components in it. Im pitching for a new position on PR next week and this definitely give me a clear detailed on what to expect. Thank you!

  • @haleykisling9951
    @haleykisling9951 5 років тому +1

    I'm right on the verge of declaring and this has helped so much thank you so much!

  • @dn-oh7un
    @dn-oh7un 6 років тому +9

    hey kchoi, i’m curious what preparations do you do before entering into a new job and how do you engage with new colleagues? (:

  • @xieyxiey5117
    @xieyxiey5117 6 років тому +42

    Makes me want to work in PR thanks a lot for this ❤️

    • @bykchoi
      @bykchoi  6 років тому +6

      Thanks for watching! And although PR ended up not being for me I’m glad my video encouraged you! It was my goal to keep it very balanced so thanks for your comment :)

    • @chandjutt7978
      @chandjutt7978 4 роки тому

      .

  • @TheBboyScoop
    @TheBboyScoop 4 роки тому +1

    I remember watching this video when I first switched to PR and now I have a promising career track. Love what I do.

  • @kheli96
    @kheli96 5 років тому +1

    Thanks for sharing about the knowledge of PR it is a fruitful one! I like the part where you explain the difference between advertising and public relations! Advertising is a paid media where your ads will be placed in media when you pay but PR is an earned media where you can get a placement in media if you communicate well with the medias. It is better if you have a good relationship with them. Besides, I do agree with you that working as a PR is not only about doing events, it also includes writing press releases and feature writing. Good sharing!

  • @Asura913
    @Asura913 3 роки тому +36

    Im currently still trying to decide which to major in, whether I should go into PR or Journalism. Watching your video made PR sound less scary than I imagined so thank you for this.

    • @Rebecca-jb5hb
      @Rebecca-jb5hb Рік тому

      Hey I’m stuck in between doing journalism and PR too which one did u pick :)

    • @Asura913
      @Asura913 Рік тому +3

      @@Rebecca-jb5hb HAHA, I ended going for Journalism to brush up my storytelling skills but I am in a media agency right now. So I'm getting the taste of both I suppose. Which one are you leaning towards?

    • @UnforgottenVictims
      @UnforgottenVictims Рік тому

      @@Asura913 i was in journalism but switched to PR. journalism is a little outdated.

  • @WatKoko
    @WatKoko 6 років тому +4

    I'm doing a paper and a presentation about PR in video games and you just saved my life. Great video tho, you hit on everything I needed to know. Thank you for this insightful video.

    • @tou7826
      @tou7826 14 днів тому

      Is pr good industry?? Can we work as an single consultant?? Is this good career as financial terms??

  • @cemerlangsantiyuda7319
    @cemerlangsantiyuda7319 4 роки тому

    hi I'm a second year communication student from Bali and currently learning PR management. my lecture just used your video as a source for us to identify and explain PR's jobdesc! thank you for making this video and sharing your experiences with all of us! it's totally helpful xx

    • @bykchoi
      @bykchoi  4 роки тому

      ahh how cool!!

  • @TedGreen
    @TedGreen 4 роки тому

    Kristina - Very well done. One of the best overviews of pr that I have ever seen. One that is informative but with a real world spin... Good job. I sense your rare combination of being both analytical and organized. Keep up the good work!

    • @bykchoi
      @bykchoi  4 роки тому

      wow, thanks so much!!

  • @chaseturknett
    @chaseturknett 6 років тому +58

    2nd year college PR student and I fully agree. I just declared last semester, but I am a big people person and I love to write, glad I am choosing this field!

    • @bykchoi
      @bykchoi  6 років тому +2

      Awesome! :)

    • @rustledjimmies20
      @rustledjimmies20 5 років тому +7

      Im good at all those PR things, the only thing im not good at is writing. It’s no problem writing a quick message like this. But when it comes to long articals im not so good. I have dyslexia aswell, but it won’t stop me to persuade my dream! But i would like to know. How much time do you use to write? Will this affect me. I would love to work with PR and do everything else except the writing.

    • @lilvind9826
      @lilvind9826 5 років тому

      @@rustledjimmies20 same..

    • @poorvikagarg8593
      @poorvikagarg8593 4 роки тому +1

      Please can you suggest colleges for doing masters in PR. I'm a graduate in mass communication.

  • @hristina97
    @hristina97 4 роки тому +247

    I'm pursuing a degree in PR. I really like writing, working on strategies, analysis and stuff, but as I'm more of an introvert and I'm not really into meeting people and developing relationships with them, I'm afraid that I won't be able to find my place in this sector.. and yeah, I'm kinda scared..

    • @ajaykandhari
      @ajaykandhari 4 роки тому +112

      It'll turn out fine, I had same thoughts before entering in PR, you'll learn to communicate professionally. It won't make you an extrovert but there will be a difference when you communicate to some one on a personal and professional level, you'll see a huge improvement in the latter.

    • @hristina97
      @hristina97 4 роки тому +7

      @@ajaykandhari thank you, i needed to hear that 😃

    • @ajaykandhari
      @ajaykandhari 4 роки тому +5

      @@hristina97 you're welcome, hope you enjoy working in PR.

    • @hristina97
      @hristina97 4 роки тому +1

      @@ajaykandhari i hope that too.. best of luck in your work!

    • @adhdpl
      @adhdpl 4 роки тому +9

      I am the same... And my interview is tomorrow :/ Wish me luck ! :P

  • @asti_c
    @asti_c 6 років тому

    Hey Kchoi, I've been watching your vlogs since months ago and I just found out you've been working in the same field as I am (I've been working in PR agency for pretty much 2++ years). It even makes me happier to watch this and knowing it doesn't much different with the PR activity I did in my country. Looking forward for more content about PR! Cheers!

    • @bykchoi
      @bykchoi  6 років тому

      Aw thanks so much for watching!

  • @jessieng8077
    @jessieng8077 4 роки тому

    I'm pursuing PR and almost graduating, this is super informative and very concise. Future PR should take a look at this video to have a clearer big picture of Public Relations. Great video with useful tips, Thank you and keep it up!

  • @svetlanelle2065
    @svetlanelle2065 6 років тому +17

    Congratulations with a new job! Consulting is a great career despite long hours and travels:)
    P.S. I miss your vlogs:) Any chance you can vlog your "day in the life of a working girl" or any vlogs from your business trips?

    • @bykchoi
      @bykchoi  6 років тому +4

      Thank you! I definitely want to try vlogging some of my business trips but I often am just in meetings! But we’ll see. I miss vlogging toooo

    • @simonpeter9102
      @simonpeter9102 5 років тому

      @@bykchoi can't wait to see those vlogs kchoi

  • @KILLKiera
    @KILLKiera 5 років тому +5

    Thank you so much in Journalism/Public Relations major and I’m so lost. When I first came to school it was for broadcast journalism but I love writing however I’m not sure if that’s something I want to do career wise. Thank u for this you gave me a lot of clarity!

    • @JoaquinLomeliJr
      @JoaquinLomeliJr 3 роки тому

      What did you end up doing and what do you think of it?

  • @kiddo4892
    @kiddo4892 2 роки тому

    2 minutes in and I already love her!

  • @evonneseow7049
    @evonneseow7049 5 років тому +1

    I'm a PR student and thanks for sharing! It's a really interesting video and it makes me excited to working in PR! 😍

  • @nothere7775
    @nothere7775 6 років тому +6

    Omg! I actually just landed my first PR internship this summer in NY! I’m excited haha

    • @bykchoi
      @bykchoi  6 років тому

      How exciting!! Gonna be a great experience I’m sure. Good luck!

  • @robynnking5307
    @robynnking5307 5 років тому +13

    This is really helpful! i'm lecturing a PR class and this is really useful conflict that deals with what PR is really like. Well done!

  • @cassidysiordian
    @cassidysiordian 4 роки тому

    seriously SO INSANELY helpful, thank you!

  • @marteung
    @marteung 4 роки тому

    THANK YOU❗️everything is so well explained! It’s the first time that I learn about a new job in one single video and feel like I have a good understanding of it! You make want to switch my career into PR

    • @marteung
      @marteung 4 роки тому

      Hi Kristina! I would like to ask for an advice if you don’t mind - I’m considering a career change and PR seems like a good choice for me. I have a degree in Spanish and master’s in Anthropology. So, if I rewrite my resume correctly, I think I could fit the profile. Before I start doing that, could you recommend a book/online class in order to get me started with the core concepts and mindset?

  • @estherKKQ
    @estherKKQ 5 років тому +25

    I'm currently pursuing a degree in PR, however i'm not sure if I will work in this industry in the future. This video definitely gave me some idea about which path will i choose in the future.
    Great video, keep it up!

  • @jillymax24
    @jillymax24 4 роки тому +10

    This is such an informative video, that I really wanna show the people around me, who always ask me whats my major. Thank you so much for this wonderful video.

  • @Janislim1
    @Janislim1 4 роки тому

    I'm a Public Relations students. Love your video. Your video help me to understand how it works in a real firm in the real world. I like how you break down the information and highlighting all the important parts to let us understand better. Eventhough i'm currently persuading my studies in PR, i'm not sure if i want to work in PR firms in the future. Your video left me a better understanding on which path to choose in the future

  • @sabrinahy0324
    @sabrinahy0324 2 роки тому

    Thank you so much for your information, Kristina! U are really eloquent and was able to simplify complicated information into more bite-sized chunks to digest. I’ve always had a vague image of PR work but never truly understood what goes behind it. Thanks so much for the video! ☺️ I’m a communications major interested in learning more about its career paths, and this video certainly helped me understand more about the role of a PR and the range of flexibility within this role.

  • @wonwoomeowmeow
    @wonwoomeowmeow 4 роки тому +5

    Omg I’m so happy I found you because I’m also an English literature student who is graduating in about a month in the uk! And totally could relate to your dilemma when you talked about what to do after graduation 😂 I never really considered PR seriously because I’ve always thought I was going to go down the hard journalism path but after interning at a start up media company last summer, I really loved the PR side of it even though I was their editorial intern! So I had many opportunities to write for them and had my work published in their magazine but I also attended photo shoots, sent out press releases like you did, went to events, interacted with local and international celebrities etc so I thought why not? And I stumbled across your video which was super helpful so thanks a lot for clearing up what pr is and what it can entail!

    • @bykchoi
      @bykchoi  4 роки тому +1

      aw glad you stumbled across my channel! sounds like you've got lots of great possibilities ahead of you :))

  • @hoodie09
    @hoodie09 6 років тому +31

    dang, you made me learn. at night. during my time off. jk
    very interesting and concisely explained. thanks =]

  • @limhueimin763
    @limhueimin763 5 років тому +2

    Awesome video! Based on my knowledge, effective publicists have great relationships with many different journalists in many different industries. Many PR pros are former journalists, so they know the best ways to pitch a story and to reach editors and reporters. Since they are not employees of the firm that hires them, they can give an honest, outsider view of the firm and the potential for what story ideas will work.

  • @wendyyu2282
    @wendyyu2282 2 роки тому

    I recently transferred to my company’s comms team and have no experience with comms, marketing, or PR. This was so helpful! Thank you for this!

  • @mariapatriciagraf1574
    @mariapatriciagraf1574 4 роки тому +6

    I am a professional PR, I have my own (small) agency, but sooooo many people don’t understand the meaning of it. Your video explains it very Well !!

    • @aidasyam1314
      @aidasyam1314 4 роки тому

      Hey maria where do you come from?

    • @tou7826
      @tou7826 14 днів тому

      @mariapatriciagraf1574 is what you doing is good in financial terms?? Because people making videos about their reach career in pr
      .

  • @nateraj2371
    @nateraj2371 5 років тому +23

    i spent couple months freelancing in a pr firm and i had such a bad experience...took me a while to realize it was not the job but the people instead. hope to someday get back into the field hopefully for a more refreshing experience

    • @cafish5646
      @cafish5646 4 роки тому +1

      Dang. Hope you are back in it and doing phenomenal! Don’t let people or a bad experience stop you from doing what you do best. That experience only made you stronger. 💪🏽

  • @anchovyangela
    @anchovyangela 6 років тому

    this was super duper helpful. i'm interested in going into PR and this sounds a lot like something i would enjoy doing!

  • @kyawhtethein5263
    @kyawhtethein5263 5 років тому +1

    it is like you are answering interview questions in a professional way

  • @medusaaurora7135
    @medusaaurora7135 3 роки тому +24

    I'm studying English Literature and my aim is to become a PR. What kind of courses should I take to improve myself in this area?

    • @jenniferpanella6607
      @jenniferpanella6607 2 роки тому +1

      Hi Medusa, I know you posted a while ago and I am not the UA-camr on this channel. But a few courses you might want to check out include Public relations management, crisis communications, event planning, intro to public relations, and public relations writing. It is important to note that a lot of your knowledge will stem from hands on experience such as internships or mentorships. While the classes are a great base, you really want to expand your horizons with actual involvement in the industry. I am happy to help you in anyway I can!

    • @medusaaurora7135
      @medusaaurora7135 2 роки тому

      @@jenniferpanella6607 Thanks for responding Jennifer, I am writing down your recommendation. You are very kind:)

  • @richieperry6129
    @richieperry6129 3 роки тому +5

    I love how you said you're an english major but you didn't want to teach, be a journalist, or study more literature. I am an englihs major and that's literally me. I love to write creatively but I know I will need a 9-5 job so to speak and this is fitting for me. Thank you so much.

  • @keithwong1469
    @keithwong1469 3 роки тому +1

    Love the career progression

  • @annaesthetic77
    @annaesthetic77 4 роки тому

    Before I pursuing my degree in public relation, my first thought toward public relations was all about doing paper work inside an office, you might need to face annoying customers or managing complicated management issues. However, now, I doesn't regret to study public relations because I found out that I gained fruitful experiences and knowledge not only related to public relations, also advertising, mass communication, event management and more. While watching your video, the major point that you mentioned inside your video, I can totally relate with my experiences while studying public relations. Still, thanks for making this video for letting me know more and more details about public relations. I can't wait to share this video with my friends and my family, as to let them know what exactly pr works.

  • @oursavior9883
    @oursavior9883 6 років тому +6

    How do you find working in this field as a young person? Do you find people can be pushy/assertive with you because you are young and new to the job? I guess my point is, when you are working with people who are double your age and have years of experience they will try and play you in the hope you will just go along with it. (I guess this pertains more to external clients, but there are some who will be like this on your side too. Even the manager can be funny sometimes.

    • @bykchoi
      @bykchoi  6 років тому +3

      Hmm I didn’t really run into issues like that. The only thing is the desire/feeling you need to prove yourself further because of being on the younger side. But i'm not that young anymore hahaha