Very few people can explain what people in Public Relations really do. As a final year PR student I constantly have to explain that we don't just stand and talk. Whether it’s the traditional media, social media or speaking engagements, we communicate with our audiences through trusted, not paid, sources. PR can also be used to protect, enhance or build reputations through the media, social media, or self-produced communications.
You have an amazing way of breaking down information, compiling all the important parts and leaving out the fluff to make for a quality and straight-to-the-point informative video. So glad I came across your content! Keep up the good work!!
kchoi I also have a question for you and don’t know where to ask it so I hope this is an appropriate medium lol! What would be some recent book recommendations you might have? I’m into nonfiction (self help, autobiographies, etc) and fiction both :)
I’m a struggling high school student trying to figure out my career interests and public relations has always intrigued me- thank you for clearing stuff up for me :,-)
Try everything, Make mistakes, and no matter what they say, have self awareness and do what you love, and focus on what you’re good at... it took me a lot and since I stared doing what I just said I found my niche, now I’m starting my own business. Hope it helped. And have fun man 😂👌🏼 we only live once and that’s it, we’re not coming back
Remember you are still in high school. If you go to College its a better and different world where you will take many classes that will help you figure out what you’re really interested in. But I’m not saying you have to go to college. You do what you want. College isn’t for everyone. And that’s ok. So It’s ok to not have everything figured out yet. #yolo 🤣
I’m currently interning in the fashion industry as a PR intern. I absolutely love it! I love how you break down what PR is! My family still doesn’t understand what I actually do 😂
Sophie Long ahh thank you!!! I just picked up a communication in major mainly because I also want to go into the PR field and HATE maths. I saw a lot of bad reddit reviews about doing a communication major but screw them.
@@whoistlovesburbrryshouldst186 Haha yeah COMM majors usually get a lot of flack for the major being "easy" but I think it's a really well-rounded major. I love that my only math is media analytics! I've loved my classes and I feel very prepared to graduate. There are always communications jobs available, so to people that make fun of it, we'll see who's laughing when we can literally get a job in any industry if we work hard. I would recommend joining your local PRSSA chapter at whichever university you're enrolled at.
I’m a communications major and I’m trying to make sure this IS the right choice for me. I’m seriously considering Public Relations/Communications Director as a long term goal. Thank you so much for making this video!!! I think you’re going to inspire a lot of people looking to learn more about this specific area by shedding light on the truth based on actual experience and not just reading vague articles about it!
The work that PR agencies do doesn’t necessarily involve the same types of transactions that advertising does. PR agencies still charge clients for their work, but it’s a different type of exposure than advertising so it involves different things.
kchoi o ok thankyou for replying, so they help u with a strategy first do the work and then charge u on the amount of work they put in for u correct? And are they more expensive than advertising and marketing?
As a PR student, this video is really helpful for us to continue the PR journey! PR really needs to cope with many different jobs including advertising, media, writing, and others. Having media contacts and having newsworthy is the most important to be a PR person. Thanks for your explanation!
I am a Public Relations student and this video has let me know more about what I may face if I wish to work as a PR in future. This is amazing and thanks for sharing your experience working in Public Relations. This has inspired me to improve my writing skills if I really want to get into PR field.
this was an amazing explanation! i’m changing my major to communications and i’m trying to decide if i wanna concentrate in PR or journalism and media studies and this really did help thank you so much!!!
hi! what did u end up deciding? i’m going to study communications and not sure if i should concentrate in digital marketing, pr, advertising management , or media production
I’m a 2nd year PR student and I LOVED this video! It was so much fun to hear what other people in my field have done and how there is room for everyone with tons of different interests
I'm an english literature major and now I'm working with a small pr agency, my role in the agency is almost the same u did in the fashion pr. I want to get to know about this field so bad. Thank you so much for making this video.✨💖
Hi! As i sense you’ve graduated by now, can you please update us on your job status as a pr specialist? I’ve also majored in english literature and am in great need to gather information about pr
As someone who majored in political science and is about to drop out of law school I just wanted to say how helpful this video has been for me in my career considerations. You really boil down what PR is and how working in the industry has been without trying to sugarcoat it or promote yourself. Thank you so much.
Advertising is saying you're good. PR is getting someone else to say you're good. Thanks for sharing. Now I become more comprehensive in public relations. I hope that you enjoy your work.
I am so excited to be studying PR communications degree! Meeting new people is my jam and I definably want to learn how to be more clear with my words and writing. Thanks for making this video. :)
So much information packed in one video and you have somehow made it so easy to digest them, place in simple laymen terms and at the same time entertaining and relaxing to watch. I am a final year undergraduate in Bachelor of Communication (Hons) Public Relations and all these years, it has been a challenge for me to explain to them what exactly my degree is all about. Not only did this video allowed me to better understand what PR is, but you also made PR sound like a lot of fun! Thank you!
I had to pause in the middle of the video because I could relate to you being an English major. I went to law school, taught, and took up a masters degree but I quit all three because I got tired of doing all those. I'm a new viewer but I think I've found my next favorite UA-camr here. Thanks for sharing!
My family still doesn’t understand what I actually do! Sometimes no matter how i explained to them, they just couldn't get it. I'm stunned on how you break down what PR is. Now i could convince my family that I've chosen a great course to study!
Well sharing of how PR actually does in the industry nowadays. It’s exactly the knowledge that I’ve learned in university but without hands-on in this particular field. Great experiences you have! I’m a person who is passionate in planning events or project management instead of writing releases or anything requires writing skills. The hardest part for Public Relations is just as what you have mentioned in things that you dislike which is the building rapport with different media people out there. Thanks for sharing kchoi! I’m now having more ideas and knowing whether to work in a PR agency or event company instead which both of them is a total different department!
Joanne Yeap hi would you be willing to help with my final paper by answering these questions with one or two words? Please :) Thank you either way. Sample Interview Questions 1. What do you like best about your job? Least? 2. If you could have done something differently in college, what would it have been? 3. Did you have a mentor in college? Do you have one now? 4. What college class did you think was a waste of time that you realize now was valuable? 5. What college activity taught you skills that are valuable to you now? 6. Did you ever do any volunteering in college? What did you get out of it? 7. What should college students do to prepare for a job interview? 8. How do you balance time between your career and your family? 9. If you could change something about your job, what would it be? 10. How do you deal with the stressful parts of your job? 11. What advice do you most often share with new college graduates about careers? 12. What is the biggest turnoff to you when someone comes in for a job interview? 13. What kind of training do you still do/need for your professional career? 14. What advice do you have regarding managing your personal social media presence? 15. What do you know now, that you wish you would have known when you graduated from college?
2nd year college PR student and I fully agree. I just declared last semester, but I am a big people person and I love to write, glad I am choosing this field!
Im good at all those PR things, the only thing im not good at is writing. It’s no problem writing a quick message like this. But when it comes to long articals im not so good. I have dyslexia aswell, but it won’t stop me to persuade my dream! But i would like to know. How much time do you use to write? Will this affect me. I would love to work with PR and do everything else except the writing.
As an undergraduate of Bachelor of Mass Communication (HONS) Public Relations, it's a really helpful video to simplify what is PR to the public. Many who don't understand what is PR always have misconceptions on us, causing us difficult to explain to them. Thanks for the efforts!
Im currently still trying to decide which to major in, whether I should go into PR or Journalism. Watching your video made PR sound less scary than I imagined so thank you for this.
@@Rebecca-jb5hb HAHA, I ended going for Journalism to brush up my storytelling skills but I am in a media agency right now. So I'm getting the taste of both I suppose. Which one are you leaning towards?
Thank you for sharing your thoughts on how PR actually does in the industry these days. Everything is so well explained about the insights of PR. I agree with you, as it’s exactly the same that I have learned in university. Many people will think that in PR industry speaking is more frequent than writing. In fact, writing is much more important that we should have in the field of Public Relations, as PR Practitioners maintain a good relationship with the external stakeholder and sharing right information for the public. Good content can easily catch the attention of the media and readers to stay longer and often visit for the organization. What a good experiences and knowledge you have!
Thanks for your great effort of listing down these points and generous sharing your own experiences ! I'm a PR student having my last trimester and this has firmed my mind to step into the PR industry in the near future ! So glad that I got to watch your video by accident, but turned out giving me such awesome piece of mind
I just recently graduated 2019 in Communications , and started a PR internship in November. So far I only been doing media lists, clippings, calendar listings. I have yet to learn how to write a press release. I am exploring my options to see which field is best suited. Just want to thank you for making this video! my major was Advertising management so this helped me out a lot! P.S. My dream is to work in the Fashion Markets or Travel Industry (Global); through PR maybe, I think its amazing that you have experience in the Fashion market and Gaming Market :D
This is a lot of great info and you explained everything super well! I'm currently in product management and it's always nice to hear in depth about other careers. I'm also thinking of doing grad school in the next couple years so watching your experience on here has given me another perspective. Thank youuuu ❤️
Thank you for sharing your experiences! Now I have a clearer picture on what PR is actually doing in their daily task. I also agree that PR involves a lot of writing, as a PR student, I am always practicing to improve my language to avoid grammar problem when I work as a PR practitioner in the future.
This is very informative, thanks for breaking down all the info as well as your experience in PR. I will definitely keep in mind the things you had said.
Im a 4th yr college student taking an Advertising and Public Relation course. I admit that until now my knowledge in PR is not enough and im scared what will happen to me once u graduated and need to work. This so helpful, i learned a lot. Thank you ❤
I'm pursuing a degree in PR. I really like writing, working on strategies, analysis and stuff, but as I'm more of an introvert and I'm not really into meeting people and developing relationships with them, I'm afraid that I won't be able to find my place in this sector.. and yeah, I'm kinda scared..
It'll turn out fine, I had same thoughts before entering in PR, you'll learn to communicate professionally. It won't make you an extrovert but there will be a difference when you communicate to some one on a personal and professional level, you'll see a huge improvement in the latter.
3 years later, this is so incredibly helpful! Such a great breakdown of how PR might differ from company to company, the types of scenarios/work you could encounter. You often hear that you can't really explain the day-to-day in the PR world unless you dive into it, and this felt like a dive in. Thank you so much!
I love how you said you're an english major but you didn't want to teach, be a journalist, or study more literature. I am an englihs major and that's literally me. I love to write creatively but I know I will need a 9-5 job so to speak and this is fitting for me. Thank you so much.
I am also graduating in languages sphere, but it is not in my interests. I didn’t know what I will do in the future, but rn I am pretty sure that I will connect my life with pr management. Finding someone who had literally the same problem kinda warms my heart and gives me more understanding that it is possible to actually work in the sphere that u like. Thank u for that, u made ma day
1:42 - In 2022, PR now isn’t 100% earned. We do paid content too, BUT the point where “the media comes earned from a relationship with the media” still stands. When we work with a brand’s marketing team, the brand has budget for paid PR media so, we as PR will still liaise with the media, form a relationship with them, to get a paid article. paid or free, BOTH can be achieved through media relations :) nowadays PR also works with publications’ branded content department so that’s where sponsored articles come out :) its different from a full-fledged advertisement, because those paid articles still involve the PR sending over their press release, negotiating and etc .
I'm a student major in PR. Trying to look for a simple explanation of PR for people who are not in this field. I found out your video is quite clear and straight forward for people to understand. It's because a lot of people mistook PR and Advertising or marketing is in the same field.
This was so helpful to me. I'm currently so frustrated about what I want to study! I start undergrad in a few months and I initially wanted to go to law school so my current major is English but I think PR is for me!
I live in Germany and study public relations. Today they showed us your video in our lessons in university. It was very interesting and helpful. Wish u all the best
I come to this video when I was looking up for information about public relations. Thanks for sharing your insights! This helps a lot to my understanding :D
hi I'm a second year communication student from Bali and currently learning PR management. my lecture just used your video as a source for us to identify and explain PR's jobdesc! thank you for making this video and sharing your experiences with all of us! it's totally helpful xx
I'm currently pursuing a degree in PR, however i'm not sure if I will work in this industry in the future. This video definitely gave me some idea about which path will i choose in the future. Great video, keep it up!
A lot of people who watched your videos were kind of looking down on you because of your age (and thus perceived lack of experience), but I'd like to affirm you that you don't have to work in one job and work long in it to learn a lot of things and to appreciate the nitty gritty, even the entire picture. I especially appreciated you at the time in this video when you became a 1-person PR dept *and* looked back on your internship experience on how to go about your present tasks.u And I got hooked further when you pursued a masters degree -- even though you felt it wasn't necessary.u All the best!
I'm doing a paper and a presentation about PR in video games and you just saved my life. Great video tho, you hit on everything I needed to know. Thank you for this insightful video.
I watched this video around the time it was first posted and it helped me to make one of the best decisions of my life.. Thank you so much for this. Love the industry of PR.
thank you so much, the way you talk is smooth and calming, you're the second person majored in English literature that I think have a really clear mind and unique way of saying things
Such great info - I would have loved to see this back when I was interning / figuring out what I wanted to do with my life! I've been working as a freelance journalist for a few years now but I would love to make the move to PR at some point in my career. It really is two sides of the same coin at the end of the day. Would love to hear more about consulting as a job too!
Well explained. She literally took me back to what PR is. I have a degree in PR but also looking into Consultancy. I love PR but the part im not so keen on anymore is the SM managemnt side of it.
Thanks for watching! And although PR ended up not being for me I’m glad my video encouraged you! It was my goal to keep it very balanced so thanks for your comment :)
Very helpful, I’m currently completing a BA in PR and I love writing and strategic thinking and I already know I’d rather want to use the PR principles and skills via business consulting. Thank you so much for sharing.
i spent couple months freelancing in a pr firm and i had such a bad experience...took me a while to realize it was not the job but the people instead. hope to someday get back into the field hopefully for a more refreshing experience
Dang. Hope you are back in it and doing phenomenal! Don’t let people or a bad experience stop you from doing what you do best. That experience only made you stronger. 💪🏽
You are so thorough in explaining all of these such as job duties, etc. I really enjoyed your video. I am currently enrolled online for communications at SNHU and this is very informative and will help me in determining which way to go with my degree and what I should concentrate on and choose for internship which I hear is extremely important to participate in. Thanks so much! 😀
Hi! I am so incredibly glad you posted this video. I have an interview for PR soon and since I'm in the same boat as you were (with being a grad and no PR experience), I was able to get some info I didn't know about. I truly appreciate it!
Thank you for your video. Im so inspired, for i was graduated from english education major. But i found out that Im not into teaching. I have passion in Communication and International relation. I think im going to consider to pursue my dream and take one of those major for my master degree. Bytheway i love how you explain your job it sounds so compelling and fun. ❤❤❤
I'm currently pursuing PR course as my degree. After watching this video, I have an idea what to expect after graduating. This video is very informative and clear explanation about PR. Thank you for this! 😍
PR is a great and interesting course to study. I just graduated from uni with my second class upper division in PR. I'm so proud of myself. Great video honey.
I am graduate soon as a PR undergraduate and the experiences that shared is really helpful for me to be prepared in entering this industry and being active in it
Awesome video! You've broken everything down so well and it's really helpful to get a better sense of what PR is (always thought it was similar to marketing). Would love to watch more videos on consulting (another area that seems to be interesting) or even just chatting about the transition from school to the professional world! :)
Awesome video! Based on my knowledge, effective publicists have great relationships with many different journalists in many different industries. Many PR pros are former journalists, so they know the best ways to pitch a story and to reach editors and reporters. Since they are not employees of the firm that hires them, they can give an honest, outsider view of the firm and the potential for what story ideas will work.
This is such an informative video, that I really wanna show the people around me, who always ask me whats my major. Thank you so much for this wonderful video.
Good video on showing how PR actually does in the industry. It’s exactly the knowledge that I’ve learned in university. And I’m a person who likes to plan and execute events. I do not like to write press releases or anything requires writing skills. The hardest part for Public Relations is just as what you have mentioned in things that you dislike which is the building rapport with different media people out there. I’m now having more ideas and knowing whether to work in a PR agency or event company. Thanks for sharing kchoi, there are less videos about PR in youtube.
Thanks for sharing about the knowledge of PR it is a fruitful one! I like the part where you explain the difference between advertising and public relations! Advertising is a paid media where your ads will be placed in media when you pay but PR is an earned media where you can get a placement in media if you communicate well with the medias. It is better if you have a good relationship with them. Besides, I do agree with you that working as a PR is not only about doing events, it also includes writing press releases and feature writing. Good sharing!
I'm a Public Relations students. Love your video. Your video help me to understand how it works in a real firm in the real world. I like how you break down the information and highlighting all the important parts to let us understand better. Eventhough i'm currently persuading my studies in PR, i'm not sure if i want to work in PR firms in the future. Your video left me a better understanding on which path to choose in the future
Omg I’m so happy I found you because I’m also an English literature student who is graduating in about a month in the uk! And totally could relate to your dilemma when you talked about what to do after graduation 😂 I never really considered PR seriously because I’ve always thought I was going to go down the hard journalism path but after interning at a start up media company last summer, I really loved the PR side of it even though I was their editorial intern! So I had many opportunities to write for them and had my work published in their magazine but I also attended photo shoots, sent out press releases like you did, went to events, interacted with local and international celebrities etc so I thought why not? And I stumbled across your video which was super helpful so thanks a lot for clearing up what pr is and what it can entail!
Congratulations with a new job! Consulting is a great career despite long hours and travels:) P.S. I miss your vlogs:) Any chance you can vlog your "day in the life of a working girl" or any vlogs from your business trips?
Hi Medusa, I know you posted a while ago and I am not the UA-camr on this channel. But a few courses you might want to check out include Public relations management, crisis communications, event planning, intro to public relations, and public relations writing. It is important to note that a lot of your knowledge will stem from hands on experience such as internships or mentorships. While the classes are a great base, you really want to expand your horizons with actual involvement in the industry. I am happy to help you in anyway I can!
i am a fresh graduate working in PR too!! I think that PR is an easy field to work in so for anyone looking for a tougher challenge, i recommend trying out corporate / financial / health / technology public relations or even investor relations (which is a really tough field to work in).
Before I pursuing my degree in public relation, my first thought toward public relations was all about doing paper work inside an office, you might need to face annoying customers or managing complicated management issues. However, now, I doesn't regret to study public relations because I found out that I gained fruitful experiences and knowledge not only related to public relations, also advertising, mass communication, event management and more. While watching your video, the major point that you mentioned inside your video, I can totally relate with my experiences while studying public relations. Still, thanks for making this video for letting me know more and more details about public relations. I can't wait to share this video with my friends and my family, as to let them know what exactly pr works.
I was totally dazed by the internet and was really scared but man i love how uve put things like a piece of cake. Uve done a big favor for me ❤. Thanks dude
I have been working as a WFH media executive with one of the top PR firms in India Adfactors PR for the past 5 years and now looking forward to broaden my aspect and get into some other firm. Your video gave a pretty good overview onto the work culture which flows in a walkin PR office thank you . Keep sharing your experiences its always good to learn more from the people who are doing your thing 😊😊😊
How do you find working in this field as a young person? Do you find people can be pushy/assertive with you because you are young and new to the job? I guess my point is, when you are working with people who are double your age and have years of experience they will try and play you in the hope you will just go along with it. (I guess this pertains more to external clients, but there are some who will be like this on your side too. Even the manager can be funny sometimes.
Hmm I didn’t really run into issues like that. The only thing is the desire/feeling you need to prove yourself further because of being on the younger side. But i'm not that young anymore hahaha
This is really useful for the one who not understand about PR or try to get in to PR field👍🏻👍🏻👍🏻 There are a lot of important and also detail about what is actually PR.
I was just thinking about this as I am thinking between pr & marketing. What do you think is the big different between these two? Thank you so much for this video!
I feel like marketing is more of an umbrella term and PR and advertising are parts of it! They’re all so related that it’s hard to really differentiate but I feel like Marketing has more budget than PR because the activities/executions in marketing are generally bigger. I’ve never worked in a “marketing” role specifically but hope this helps a little bit!
As a degree student in PR, really glad that this video really helpful to me ! I learned so much from this video about this field especially its helpful for my coming working industry. Looking forward to more videos like this.
I'm pursuing PR and almost graduating, this is super informative and very concise. Future PR should take a look at this video to have a clearer big picture of Public Relations. Great video with useful tips, Thank you and keep it up!
Very few people can explain what people in Public Relations really do. As a final year PR student I constantly have to explain that we don't just stand and talk. Whether it’s the traditional media, social media or speaking engagements, we communicate with our audiences through trusted, not paid, sources.
PR can also be used to protect, enhance or build reputations through the media, social media, or self-produced communications.
I just wanted to know if PR saves the reputation of a particular company how does he/she do it, i mean to go against media
You have an amazing way of breaking down information, compiling all the important parts and leaving out the fluff to make for a quality and straight-to-the-point informative video. So glad I came across your content! Keep up the good work!!
Thanks so much!!
kchoi I also have a question for you and don’t know where to ask it so I hope this is an appropriate medium lol! What would be some recent book recommendations you might have? I’m into nonfiction (self help, autobiographies, etc) and fiction both :)
HOBOJ tulugu
the world needs more lovely intelligent women like you both
I’m a struggling high school student trying to figure out my career interests and public relations has always intrigued me- thank you for clearing stuff up for me :,-)
turk it's everything she said but it's mostly remote. 75% of your work done from your phone. Internship is not necessary.
Try everything, Make mistakes, and no matter what they say, have self awareness and do what you love, and focus on what you’re good at... it took me a lot and since I stared doing what I just said I found my niche, now I’m starting my own business. Hope it helped. And have fun man 😂👌🏼 we only live once and that’s it, we’re not coming back
Remember you are still in high school. If you go to College its a better and different world where you will take many classes that will help you figure out what you’re really interested in. But I’m not saying you have to go to college. You do what you want. College isn’t for everyone. And that’s ok. So It’s ok to not have everything figured out yet. #yolo 🤣
Can anyone say what course we should do to be a PR in university? Like all necessary requirements?? Please
@@zainab-tc5ye You can find it on your wanted -university's website
I’m currently interning in the fashion industry as a PR intern. I absolutely love it! I love how you break down what PR is! My family still doesn’t understand what I actually do 😂
What is you major if you don’t mind me asking? Thank you very much
@@whoistlovesburbrryshouldst186 I'm a communication major with an emphasis in PR
Sophie Long ahh thank you!!! I just picked up a communication in major mainly because I also want to go into the PR field and HATE maths. I saw a lot of bad reddit reviews about doing a communication major but screw them.
@@whoistlovesburbrryshouldst186 Haha yeah COMM majors usually get a lot of flack for the major being "easy" but I think it's a really well-rounded major. I love that my only math is media analytics! I've loved my classes and I feel very prepared to graduate. There are always communications jobs available, so to people that make fun of it, we'll see who's laughing when we can literally get a job in any industry if we work hard. I would recommend joining your local PRSSA chapter at whichever university you're enrolled at.
Sophie Long thank you darling, I definitely feel good about it now haha and yeah I will definitely join!!
I’m a communications major and I’m trying to make sure this IS the right choice for me. I’m seriously considering Public Relations/Communications Director as a long term goal. Thank you so much for making this video!!! I think you’re going to inspire a lot of people looking to learn more about this specific area by shedding light on the truth based on actual experience and not just reading vague articles about it!
Yea what happened
update us!😩
Hope you could give us an update 🙏🏻
Hey how is the job search?
As a student who's majoring in PR, this was really helpful. Thank you for this ❤️
Is PR and consultant same?
I love how I’m majoring in PR but just have absolutely no idea what it is lmao
ItsJulian meeeee
@@tariqhassan7214 I think so.
Pr for Health care.
I watched this as a sophmore in high school and now i write this as a senior going onto college majoring in PR! thank you so much
My career interests have nothing to do with PR but I still watched this entire video and learned so much about the field!!! ty kchoi 😍
Aw I’m glad. Thank you!!
me too :)
kchoi so your saying pr agencies cost way lesser and they are way better than advertising or they dont charge u?
The work that PR agencies do doesn’t necessarily involve the same types of transactions that advertising does. PR agencies still charge clients for their work, but it’s a different type of exposure than advertising so it involves different things.
kchoi o ok thankyou for replying, so they help u with a strategy first do the work and then charge u on the amount of work they put in for u correct? And are they more expensive than advertising and marketing?
As a PR student, this video is really helpful for us to continue the PR journey! PR really needs to cope with many different jobs including advertising, media, writing, and others. Having media contacts and having newsworthy is the most important to be a PR person. Thanks for your explanation!
Working in PR and this is the best video out there about what we do - thank you!
I am a Public Relations student and this video has let me know more about what I may face if I wish to work as a PR in future. This is amazing and thanks for sharing your experience working in Public Relations. This has inspired me to improve my writing skills if I really want to get into PR field.
this was an amazing explanation! i’m changing my major to communications and i’m trying to decide if i wanna concentrate in PR or journalism and media studies and this really did help thank you so much!!!
hi! what did u end up deciding? i’m going to study communications and not sure if i should concentrate in digital marketing, pr, advertising management , or media production
I’m a 2nd year PR student and I LOVED this video! It was so much fun to hear what other people in my field have done and how there is room for everyone with tons of different interests
Hey how is everything
I'm an english literature major and now I'm working with a small pr agency, my role in the agency is almost the same u did in the fashion pr. I want to get to know about this field so bad. Thank you so much for making this video.✨💖
So why major in english lit vs communications ? And what Other majors are there to get into pr
Hi! As i sense you’ve graduated by now, can you please update us on your job status as a pr specialist? I’ve also majored in english literature and am in great need to gather information about pr
As someone who majored in political science and is about to drop out of law school I just wanted to say how helpful this video has been for me in my career considerations. You really boil down what PR is and how working in the industry has been without trying to sugarcoat it or promote yourself. Thank you so much.
Literally same! Best of luck, friend
Advertising is saying you're good. PR is getting someone else to say you're good. Thanks for sharing. Now I become more comprehensive in public relations. I hope that you enjoy your work.
I am so excited to be studying PR communications degree! Meeting new people is my jam and I definably want to learn how to be more clear with my words and writing. Thanks for making this video. :)
So much information packed in one video and you have somehow made it so easy to digest them, place in simple laymen terms and at the same time entertaining and relaxing to watch. I am a final year undergraduate in Bachelor of Communication (Hons) Public Relations and all these years, it has been a challenge for me to explain to them what exactly my degree is all about. Not only did this video allowed me to better understand what PR is, but you also made PR sound like a lot of fun! Thank you!
I had to pause in the middle of the video because I could relate to you being an English major. I went to law school, taught, and took up a masters degree but I quit all three because I got tired of doing all those. I'm a new viewer but I think I've found my next favorite UA-camr here. Thanks for sharing!
As a student minoring in PR, I really get a better understanding about PR afetr watching this video. Thank you for sharing!
My family still doesn’t understand what I actually do! Sometimes no matter how i explained to them, they just couldn't get it.
I'm stunned on how you break down what PR is. Now i could convince my family that I've chosen a great course to study!
yes, they thought me take a salesman course😪
Well sharing of how PR actually does in the industry nowadays. It’s exactly the knowledge that I’ve learned in university but without hands-on in this particular field. Great experiences you have! I’m a person who is passionate in planning events or project management instead of writing releases or anything requires writing skills. The hardest part for Public Relations is just as what you have mentioned in things that you dislike which is the building rapport with different media people out there. Thanks for sharing kchoi! I’m now having more ideas and knowing whether to work in a PR agency or event company instead which both of them is a total different department!
Joanne Yeap hi would you be willing to help with my final paper by answering these questions with one or two words? Please :)
Thank you either way.
Sample Interview Questions
1. What do you like best about your job? Least?
2. If you could have done something differently in college, what would it have been?
3. Did you have a mentor in college? Do you have one now?
4. What college class did you think was a waste of time that you realize now was valuable?
5. What college activity taught you skills that are valuable to you now?
6. Did you ever do any volunteering in college? What did you get out of it?
7. What should college students do to prepare for a job interview?
8. How do you balance time between your career and your family?
9. If you could change something about your job, what would it be?
10. How do you deal with the stressful parts of your job?
11. What advice do you most often share with new college graduates about careers?
12. What is the biggest turnoff to you when someone comes in for a job interview?
13. What kind of training do you still do/need for your professional career?
14. What advice do you have regarding managing your personal social media presence?
15. What do you know now, that you wish you would have known when you graduated from college?
@@jnzk6467 lol
@@jnzk6467 try ask this to someone in real life
2nd year college PR student and I fully agree. I just declared last semester, but I am a big people person and I love to write, glad I am choosing this field!
Awesome! :)
Im good at all those PR things, the only thing im not good at is writing. It’s no problem writing a quick message like this. But when it comes to long articals im not so good. I have dyslexia aswell, but it won’t stop me to persuade my dream! But i would like to know. How much time do you use to write? Will this affect me. I would love to work with PR and do everything else except the writing.
@@rustledjimmies20 same..
Please can you suggest colleges for doing masters in PR. I'm a graduate in mass communication.
As an undergraduate of Bachelor of Mass Communication (HONS) Public Relations, it's a really helpful video to simplify what is PR to the public. Many who don't understand what is PR always have misconceptions on us, causing us difficult to explain to them. Thanks for the efforts!
this video clarified SO many of my questions and i’m a pr major. thank you for not sugar coating and just giving the truth!
The way she explains shows she’s in the right field
Im currently still trying to decide which to major in, whether I should go into PR or Journalism. Watching your video made PR sound less scary than I imagined so thank you for this.
Hey I’m stuck in between doing journalism and PR too which one did u pick :)
@@Rebecca-jb5hb HAHA, I ended going for Journalism to brush up my storytelling skills but I am in a media agency right now. So I'm getting the taste of both I suppose. Which one are you leaning towards?
@@Asura913 i was in journalism but switched to PR. journalism is a little outdated.
What a clear and conscise speech on public relations and consultancy, delivered in a lecture mode from an English teacher.
Thank you for sharing your thoughts on how PR actually does in the industry these days. Everything is so well explained about the insights of PR. I agree with you, as it’s exactly the same that I have learned in university. Many people will think that in PR industry speaking is more frequent than writing. In fact, writing is much more important that we should have in the field of Public Relations, as PR Practitioners maintain a good relationship with the external stakeholder and sharing right information for the public. Good content can easily catch the attention of the media and readers to stay longer and often visit for the organization. What a good experiences and knowledge you have!
Thanks for your great effort of listing down these points and generous sharing your own experiences ! I'm a PR student having my last trimester and this has firmed my mind to step into the PR industry in the near future ! So glad that I got to watch your video by accident, but turned out giving me such awesome piece of mind
I just recently graduated 2019 in Communications , and started a PR internship in November. So far I only been doing media lists, clippings, calendar listings. I have yet to learn how to write a press release. I am exploring my options to see which field is best suited. Just want to thank you for making this video! my major was Advertising management so this helped me out a lot! P.S. My dream is to work in the Fashion Markets or Travel Industry (Global); through PR maybe, I think its amazing that you have experience in the Fashion market and Gaming Market :D
This is a lot of great info and you explained everything super well! I'm currently in product management and it's always nice to hear in depth about other careers. I'm also thinking of doing grad school in the next couple years so watching your experience on here has given me another perspective. Thank youuuu ❤️
Thanks!! Glad that this helps in some way. I love to hear about other careers/fields too :)
Very informative and you explained it nicely 👍💐
Thank you for sharing your experiences! Now I have a clearer picture on what PR is actually doing in their daily task. I also agree that PR involves a lot of writing, as a PR student, I am always practicing to improve my language to avoid grammar problem when I work as a PR practitioner in the future.
Soooo pretty. Youre glowing in this video omg!
Aw thanks!
kchoi could u do ur morning regular skin care routine video💕💕or make up in this video
@@bykchoi hey you have something on your neck. Just kidding. It was very well informed video!!!!
This is very informative, thanks for breaking down all the info as well as your experience in PR. I will definitely keep in mind the things you had said.
Im a 4th yr college student taking an Advertising and Public Relation course. I admit that until now my knowledge in PR is not enough and im scared what will happen to me once u graduated and need to work. This so helpful, i learned a lot. Thank you ❤
I'm pursuing a degree in PR. I really like writing, working on strategies, analysis and stuff, but as I'm more of an introvert and I'm not really into meeting people and developing relationships with them, I'm afraid that I won't be able to find my place in this sector.. and yeah, I'm kinda scared..
It'll turn out fine, I had same thoughts before entering in PR, you'll learn to communicate professionally. It won't make you an extrovert but there will be a difference when you communicate to some one on a personal and professional level, you'll see a huge improvement in the latter.
@@ajaykandhari thank you, i needed to hear that 😃
@@hristina97 you're welcome, hope you enjoy working in PR.
@@ajaykandhari i hope that too.. best of luck in your work!
I am the same... And my interview is tomorrow :/ Wish me luck ! :P
3 years later, this is so incredibly helpful! Such a great breakdown of how PR might differ from company to company, the types of scenarios/work you could encounter. You often hear that you can't really explain the day-to-day in the PR world unless you dive into it, and this felt like a dive in. Thank you so much!
I love how you said you're an english major but you didn't want to teach, be a journalist, or study more literature. I am an englihs major and that's literally me. I love to write creatively but I know I will need a 9-5 job so to speak and this is fitting for me. Thank you so much.
i’d love an update on how PR has changed in the last 4 years. great video!
I am a professional PR, I have my own (small) agency, but sooooo many people don’t understand the meaning of it. Your video explains it very Well !!
Hey maria where do you come from?
@mariapatriciagraf1574 is what you doing is good in financial terms?? Because people making videos about their reach career in pr
.
I am also graduating in languages sphere, but it is not in my interests. I didn’t know what I will do in the future, but rn I am pretty sure that I will connect my life with pr management. Finding someone who had literally the same problem kinda warms my heart and gives me more understanding that it is possible to actually work in the sphere that u like. Thank u for that, u made ma day
Thank you so much. You have helped me realize something I was destined to do. I pray all goes well for you in your new career. Thanks once again.
1:42 - In 2022, PR now isn’t 100% earned. We do paid content too, BUT the point where “the media comes earned from a relationship with the media” still stands. When we work with a brand’s marketing team, the brand has budget for paid PR media so, we as PR will still liaise with the media, form a relationship with them, to get a paid article. paid or free, BOTH can be achieved through media relations :) nowadays PR also works with publications’ branded content department so that’s where sponsored articles come out :) its different from a full-fledged advertisement, because those paid articles still involve the PR sending over their press release, negotiating and etc .
I'm a PR student and i think your video is amazing! Love it!! :)
@Reetik Rajput LSPR Jakarta, Indonesia
I'm a student major in PR. Trying to look for a simple explanation of PR for people who are not in this field. I found out your video is quite clear and straight forward for people to understand. It's because a lot of people mistook PR and Advertising or marketing is in the same field.
This was so helpful to me. I'm currently so frustrated about what I want to study! I start undergrad in a few months and I initially wanted to go to law school so my current major is English but I think PR is for me!
I live in Germany and study public relations. Today they showed us your video in our lessons in university. It was very interesting and helpful. Wish u all the best
aw haha that's so cool!
This was so helpful. I'm preparing for a PR interview tomorrow! Thank you!
I remember watching this video when I first switched to PR and now I have a promising career track. Love what I do.
I come to this video when I was looking up for information about public relations. Thanks for sharing your insights! This helps a lot to my understanding :D
hi I'm a second year communication student from Bali and currently learning PR management. my lecture just used your video as a source for us to identify and explain PR's jobdesc! thank you for making this video and sharing your experiences with all of us! it's totally helpful xx
ahh how cool!!
I'm currently pursuing a degree in PR, however i'm not sure if I will work in this industry in the future. This video definitely gave me some idea about which path will i choose in the future.
Great video, keep it up!
hey! what did you end up doing?
Yea what did you end up doing?
@@lostsoulgirl pr😂
@@estherKKQ lol how’s it going ?
A lot of people who watched your videos were kind of looking down on you because of your age (and thus perceived lack of experience), but I'd like to affirm you that you don't have to work in one job and work long in it to learn a lot of things and to appreciate the nitty gritty, even the entire picture. I especially appreciated you at the time in this video when you became a 1-person PR dept *and* looked back on your internship experience on how to go about your present tasks.u And I got hooked further when you pursued a masters degree -- even though you felt it wasn't necessary.u All the best!
I'm doing a paper and a presentation about PR in video games and you just saved my life. Great video tho, you hit on everything I needed to know. Thank you for this insightful video.
Is pr good industry?? Can we work as an single consultant?? Is this good career as financial terms??
I watched this video around the time it was first posted and it helped me to make one of the best decisions of my life.. Thank you so much for this. Love the industry of PR.
thank you so much, the way you talk is smooth and calming, you're the second person majored in English literature that I think have a really clear mind and unique way of saying things
I recently transferred to my company’s comms team and have no experience with comms, marketing, or PR. This was so helpful! Thank you for this!
Such great info - I would have loved to see this back when I was interning / figuring out what I wanted to do with my life! I've been working as a freelance journalist for a few years now but I would love to make the move to PR at some point in my career. It really is two sides of the same coin at the end of the day. Would love to hear more about consulting as a job too!
So true and I wish I mentioned that as well (I guess I implied it but it’s such a big part of PR)! Thanks for watching :)
Well explained. She literally took me back to what PR is. I have a degree in PR but also looking into Consultancy. I love PR but the part im not so keen on anymore is the SM managemnt side of it.
What is SM management if i may ask?
Makes me want to work in PR thanks a lot for this ❤️
Thanks for watching! And although PR ended up not being for me I’m glad my video encouraged you! It was my goal to keep it very balanced so thanks for your comment :)
.
Very helpful, I’m currently completing a BA in PR and I love writing and strategic thinking and I already know I’d rather want to use the PR principles and skills via business consulting.
Thank you so much for sharing.
i spent couple months freelancing in a pr firm and i had such a bad experience...took me a while to realize it was not the job but the people instead. hope to someday get back into the field hopefully for a more refreshing experience
Dang. Hope you are back in it and doing phenomenal! Don’t let people or a bad experience stop you from doing what you do best. That experience only made you stronger. 💪🏽
You are so thorough in explaining all of these such as job duties, etc. I really enjoyed your video. I am currently enrolled online for communications at SNHU and this is very informative and will help me in determining which way to go with my degree and what I should concentrate on and choose for internship which I hear is extremely important to participate in. Thanks so much! 😀
Great video. I’m in PR and still found this video super useful :)
Hi! I am so incredibly glad you posted this video. I have an interview for PR soon and since I'm in the same boat as you were (with being a grad and no PR experience), I was able to get some info I didn't know about. I truly appreciate it!
Thank you for your video. Im so inspired, for i was graduated from english education major. But i found out that Im not into teaching. I have passion in Communication and International relation. I think im going to consider to pursue my dream and take one of those major for my master degree.
Bytheway i love how you explain your job it sounds so compelling and fun. ❤❤❤
I'm currently pursuing PR course as my degree. After watching this video, I have an idea what to expect after graduating. This video is very informative and clear explanation about PR. Thank you for this! 😍
PR is a great and interesting course to study. I just graduated from uni with my second class upper division in PR. I'm so proud of myself. Great video honey.
Same herrreeeeeeee
Congratulations to you Millicent Mo
@@lisakigenda1859 ohhhhh thank you. Congratulations to you too 😀
I am graduate soon as a PR undergraduate and the experiences that shared is really helpful for me to be prepared in entering this industry and being active in it
Awesome video! You've broken everything down so well and it's really helpful to get a better sense of what PR is (always thought it was similar to marketing). Would love to watch more videos on consulting (another area that seems to be interesting) or even just chatting about the transition from school to the professional world! :)
Great idea! Thanks for watching :))
Awesome video! Based on my knowledge, effective publicists have great relationships with many different journalists in many different industries. Many PR pros are former journalists, so they know the best ways to pitch a story and to reach editors and reporters. Since they are not employees of the firm that hires them, they can give an honest, outsider view of the firm and the potential for what story ideas will work.
This is such an informative video, that I really wanna show the people around me, who always ask me whats my major. Thank you so much for this wonderful video.
Good
Good video on showing how PR actually does in the industry. It’s exactly the knowledge that I’ve learned in university. And I’m a person who likes to plan and execute events. I do not like to write press releases or anything requires writing skills. The hardest part for Public Relations is just as what you have mentioned in things that you dislike which is the building rapport with different media people out there. I’m now having more ideas and knowing whether to work in a PR agency or event company. Thanks for sharing kchoi, there are less videos about PR in youtube.
Thank you so much for breaking this down so concisely! I've always wondered what it took to dive into PR and you freakin nailed it girl!
Thanks for sharing about the knowledge of PR it is a fruitful one! I like the part where you explain the difference between advertising and public relations! Advertising is a paid media where your ads will be placed in media when you pay but PR is an earned media where you can get a placement in media if you communicate well with the medias. It is better if you have a good relationship with them. Besides, I do agree with you that working as a PR is not only about doing events, it also includes writing press releases and feature writing. Good sharing!
Omg! I actually just landed my first PR internship this summer in NY! I’m excited haha
How exciting!! Gonna be a great experience I’m sure. Good luck!
I'm a Public Relations students. Love your video. Your video help me to understand how it works in a real firm in the real world. I like how you break down the information and highlighting all the important parts to let us understand better. Eventhough i'm currently persuading my studies in PR, i'm not sure if i want to work in PR firms in the future. Your video left me a better understanding on which path to choose in the future
Omg I’m so happy I found you because I’m also an English literature student who is graduating in about a month in the uk! And totally could relate to your dilemma when you talked about what to do after graduation 😂 I never really considered PR seriously because I’ve always thought I was going to go down the hard journalism path but after interning at a start up media company last summer, I really loved the PR side of it even though I was their editorial intern! So I had many opportunities to write for them and had my work published in their magazine but I also attended photo shoots, sent out press releases like you did, went to events, interacted with local and international celebrities etc so I thought why not? And I stumbled across your video which was super helpful so thanks a lot for clearing up what pr is and what it can entail!
aw glad you stumbled across my channel! sounds like you've got lots of great possibilities ahead of you :))
Loved it! I'm in my second year of PR and i love it, also this video made much clear to me the fact that i can really work at any industry i want
You are GLOWING in this video! :) And also, thank you for sharing all these great info!
Thank you!!
You're very good at story telling and coming across natural and friendly
Congratulations with a new job! Consulting is a great career despite long hours and travels:)
P.S. I miss your vlogs:) Any chance you can vlog your "day in the life of a working girl" or any vlogs from your business trips?
Thank you! I definitely want to try vlogging some of my business trips but I often am just in meetings! But we’ll see. I miss vlogging toooo
@@bykchoi can't wait to see those vlogs kchoi
Working in public relations is a challenging but rewarding career that allows you to shape the public's perception of your clients.
I'm studying English Literature and my aim is to become a PR. What kind of courses should I take to improve myself in this area?
Hi Medusa, I know you posted a while ago and I am not the UA-camr on this channel. But a few courses you might want to check out include Public relations management, crisis communications, event planning, intro to public relations, and public relations writing. It is important to note that a lot of your knowledge will stem from hands on experience such as internships or mentorships. While the classes are a great base, you really want to expand your horizons with actual involvement in the industry. I am happy to help you in anyway I can!
@@jenniferpanella6607 Thanks for responding Jennifer, I am writing down your recommendation. You are very kind:)
i am a fresh graduate working in PR too!! I think that PR is an easy field to work in so for anyone looking for a tougher challenge, i recommend trying out corporate / financial / health / technology public relations or even investor relations (which is a really tough field to work in).
This was extremely helpful for me. Thank you so much for this video!
Before I pursuing my degree in public relation, my first thought toward public relations was all about doing paper work inside an office, you might need to face annoying customers or managing complicated management issues. However, now, I doesn't regret to study public relations because I found out that I gained fruitful experiences and knowledge not only related to public relations, also advertising, mass communication, event management and more. While watching your video, the major point that you mentioned inside your video, I can totally relate with my experiences while studying public relations. Still, thanks for making this video for letting me know more and more details about public relations. I can't wait to share this video with my friends and my family, as to let them know what exactly pr works.
This is really helpful! i'm lecturing a PR class and this is really useful conflict that deals with what PR is really like. Well done!
I was totally dazed by the internet and was really scared but man i love how uve put things like a piece of cake. Uve done a big favor for me ❤. Thanks dude
dang, you made me learn. at night. during my time off. jk
very interesting and concisely explained. thanks =]
Hahaha glad you found it interesting! thanks for watching!
same
I have been working as a WFH media executive with one of the top PR firms in India Adfactors PR for the past 5 years and now looking forward to broaden my aspect and get into some other firm. Your video gave a pretty good overview onto the work culture which flows in a walkin PR office thank you . Keep sharing your experiences its always good to learn more from the people who are doing your thing 😊😊😊
hey kchoi, i’m curious what preparations do you do before entering into a new job and how do you engage with new colleagues? (:
I am an early-career journalist and deciding to switch to PR, thank you for your vid. really helpful..
So glad you found it helpful!! :)
How do you find working in this field as a young person? Do you find people can be pushy/assertive with you because you are young and new to the job? I guess my point is, when you are working with people who are double your age and have years of experience they will try and play you in the hope you will just go along with it. (I guess this pertains more to external clients, but there are some who will be like this on your side too. Even the manager can be funny sometimes.
Hmm I didn’t really run into issues like that. The only thing is the desire/feeling you need to prove yourself further because of being on the younger side. But i'm not that young anymore hahaha
This is really useful for the one who not understand about PR or try to get in to PR field👍🏻👍🏻👍🏻 There are a lot of important and also detail about what is actually PR.
I was just thinking about this as I am thinking between pr & marketing. What do you think is the big different between these two? Thank you so much for this video!
I feel like marketing is more of an umbrella term and PR and advertising are parts of it! They’re all so related that it’s hard to really differentiate but I feel like Marketing has more budget than PR because the activities/executions in marketing are generally bigger. I’ve never worked in a “marketing” role specifically but hope this helps a little bit!
As a degree student in PR, really glad that this video really helpful to me ! I learned so much from this video about this field especially its helpful for my coming working industry. Looking forward to more videos like this.
Now where do you live? I miss you so much!!
I'm pursuing PR and almost graduating, this is super informative and very concise. Future PR should take a look at this video to have a clearer big picture of Public Relations. Great video with useful tips, Thank you and keep it up!