The Lexus Life Story: How a Luxury Global Brand was Created
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- Опубліковано 22 гру 2020
- How has #Lexus successfully established itself as an innovative global brand across the past three decades?
This video describes the challenges it faced when first seeking to enter the luxury market in 1989, and how it has drawn on the Japanese traditions of omotenashi hospitality and takumi craftsmanship to bring unique qualities to the cars it makes and the services it provides.
Key achievements are highlighted: the introduction of the original RX, the model which founded the concept of the luxury SUV; the RX 400h, the world’s first hybrid electric luxury vehicle; and the LFA, the hand-built supercar which defined Lexus’ approach to high-performance engineering.
As the brand has moved into global markets, so it has continually reconsidered the qualities expected of a luxury brand, always taking a human-centred approach and going beyond the making of cars to give its customers amazing lifestyle experiences.
For more on the history of Lexus, visit the Lexus UK Blog: blog.lexus.co.uk/lexus-history/
For more information on our range of hybrid and all-electric vehicles, visit the www.lexus.co.uk/ website. - Авто та транспорт
I've never owned a car in my name and sadly here in South African the used car market is expensive when comparing similar prices and statistics to the UK and US market. But based on all the information in the automobile world I'm convinced this is the brand I've been looking for and set my heart on one day ☺️
Thank you Iraj, we appreciate your support.
Did u get ur Lexus...? I would still love Ls400 but so scares in our country
2013?rx350 here im happy
Recently got a 2012 IS 350 and I'm as happy as can be, what a machine! Go for it brother!
Own a Toyota Corolla for 7 years now and I would use it as long it lasts. And if at all there is any luxury sedan 🚘 I have to buy, it would be a Lexus without a second thought
About a decade ago my son bought a Vios and I got to sit in the driver’s seat once - just to park in a different space. A few years ago he traded it for a hybrid Beemer. Rumour has it that he’s got a Volvo ev. I drive a MyVi and it has the gizzmos. I wonder why he didn’t go for the Lexus. I’m curiously dreaming of exploring where Lexus would be in the ev market in a few years. It’s a concept that has aroused me seriously. I’m 65. Yeah it’s a number. I agree😋
Love my es 350!!
Amazing luxury brand, the only premium luxury vehicles I love.
Nice, Go Lexus ! No compromise on quality, reliability and comfort !
Thank you, Fenrir. Are you an owner yourself?
@@lexusuk Yes, I have an Executive IS 300h at the moment and a second one (CT) is coming very soon !
Thank you for your loyalty, Fenrir. We wish you many more luxurious miles behind the wheel of both your IS and CT.
@@lexusuk Thank you ! Lexus UK specifically is the best UA-cam Channel about Lexus, thank you for your incredible job. The series about Takumi was so interesting, I hope you will do new videos about Japanese craftsmanship ! Thanks and happy holidays.
Thank you for the support, we're pleased to hear that you enjoy our videos. You can also read about Takumi Craftsmanship on our blog: fal.cn/3cp0D
I work for the Gatwick branch and absolutely love it. So happy to start work there, great product (just bought my second IS300H)
اسطوره لن تتككر كصمت روس كل السيارات بوقتها 🥇🎌🎌🎌
I just bought the very first LS400 (In Japan we call it Celsior) off a friend, to pair with my Porsche 964 C2.
Maybe it is because it's is the full bells and whistles version, the C-F Package, but even so, it's sooooo good.
Having owned 3 Mercedes W124s, I thought they were great. But the first LS is on another level - and at that price? I'm not surprised Mercedes were forced into joint ventures with Chrysler.
If they could build a car this good if they put their back into it....
what the f''k went so wrong with the Crowns, Majestas, Altezzas and Mark IIs that followed...
Congratulations Jun, we wish you many luxurious miles in your Lexus LS.
attention to details.
quality and durability as no other car.
this is pure art and dedication,
my respects to all involved on this brand
In my country, Lexus is definitely king of the Japanese luxury brands. Acura never came, Infinity I think bowed out in the mid 2000's. As a Toyota and a Nissan owner, it's kinda obvious when I look at it.
I love love Lexus and I love Lexus 2009 LX 570
Had a 98' LS400. Have driven a lot of cars since but always regret selling it.
my entire driving life I have only had first gen Lexus LS400s, I currently own possibly the most rarest Lexus models, burgundy on red 1990 LS400, with 300k miles, I also owned a 1991 Toyota Celsior, the Japanese market LS400 never sold outside of Japan.
Best car EVER made, the Lexus LS.
great history video
I love lexus.
Thank you!
Having owned 7 Toyota’s. 2 still running. Just ordered our first Lexus ES300H. Picked It over the Germans. Cause coming from Toyota, Lexus IS the way to go.
Wow, thank you for your loyalty to the Toyota and Lexus family Vastik. Which grade and colour did you choose for your ES hybrid?
@@lexusuk The Luxury trim. Deep Mica Blue color with Topaz Brown Interiors. Looking forward. Cheers.
Fantastic choice.
Lexus is a toyotas lexury bread its sports varient lfa its performance is just awsome. This car gives a virtues in society. This laxury segment gives a exhaustive experience to customers
The IS is and has been my favorite. The LFA? Maybe in the future.
IS250 owner... One day I will get the IS F sport...one day
Same here!
Do you mean the IS F? F Sport is just a trim package.
To me the Lexus IS200 is best well built Lexus ever 1FGE 200k done still going strong.
Interesting to hear Lexus comment on their lack of focus in the last 2 years - anyone on Lexus Enthusiast forums will be familiar with the general mood that Lexus have had nothing exciting happen for years now. Where is LF-1? Where is the proper radical new LS based on the LF-FC design? Where is a CT replacement (meanwhile Audi's A3, BMW's 1 Series and Mercedes A-Class mop up tens of thousands of sales)? It's all very worrying.
Hello Patrick, thank you for your feedback on this. Are you not a fan of the LC, the RC F Track Edition?
@@lexusuk Thanks for replying. I absolutely love the LC and I currently save £900 a month into a savings account to hopefully purchase a used example in a few years. However, the LS has been disappointing especially when the LF-FC was shown and had universal praise by even the German-biased British motoring press. The CT has desperately needed a new model for years but it looks like Lexus are not going to replace it at all in favour of the UX being the entry level. The issue with this is that those German hatches I mentioned are plentiful, so it's not like no one buys hatches anymore. I would love the see the LF-30 come to production as the new CT.
We appreciate your thoughts on this and will be sure to pass them along to our product team. Who knows what the future holds, watch this space.
Just scored a 2011 Es350 with 52k miles 😍 plan on giving it to my infant son when he’s ready to drive in 16 years 😂 then I’ll go buy an electric Lexus
He is a lucky young man..
LC500 is a stunning looking car
Sure is. What colour would you choose?
@@lexusuk Got to be red or yellow
Build your dream Lexus LC here: fal.cn/3eVac What's your thoughts on the LC Convertible too?
Love Lexus my parents have one been a Toyota fan for 30 years
We appreciate the support. Have you ever experienced any of our models for yourself?
I adore the brand but I feel they've lost touch over the past couple of years. Cars like the LC500, the GS, and the new ES seem very true to the brand, but some of the other models just seem phoned in and not true Lexus. Hopefully, they regain a foothold in the future, besides, many cars are due to be redesigned in the next year or so.
This documentary lacks a lot of basic informations. Some important things were skipped. Like the birth and evolution of Lexus and it got it name.
I agree with Patrick Bradley here in the comments: A CT replacement is absolutely needed - I drove the 2011 model for some years, but was rather unimpressed by the UX-crossover - that car simply doesn`t work for me in so many ways and does not replace the CT. - What we need are small (!) but luxurious city and compact cars, hybrid or full electric (no more SUVs, please). Smaller, more refined! The Honda e gave the example this year, I think - and MINI does it for decades.
Shouldn´t be so hard to take a Yaris and to turn it into something nice. Greetings from Germany (where Lexus is more than struggling).
Bigger sedans please lol
This really doesn't state the actual facts of how Lexus came about. It doesn't mention that it was a brand specifically developed for the United States, and that the designers responsible for its infancy, were instructed to live in the US, specifically Los Angeles, to really get a sense of how America luxury car buyers live. It also doesn't tell you that a powerhouse marketing firm in NYC was responsible for coming up with 200 names for the new brand before Lexus was chosen, but it originally was Alexis, and the reason they did NOT go with that name was because the American execs involved, feared they would associate the name Alexis with Alexis Carrington on the, still popular show, Dynasty, so at that meeting, one of the exes dropped the A, and changed the "i" to a "u" and Lexus was born.
When did Lexus LS start using timing chains instead of very expensive timing belt replacement?
Good morning. We can look into that for you John. Thanks.
Hi John. Please can you confirm which LS model you a referring to. Thanks.
@@lexusuk 2006 LS
Thank you.
Hi John, are you referring to the LS430 or the LS460 please? Thanks.
"Coop" is where you keep the chickens. It's a coupé. A *koo-PAY!!* Also, WHY DID THE NARRATOR CALL IT A "SEDAN"?!? THAT'S NOT A SEDAN! THAT'S A SALOON! I REPEAT, A *SALOON!!* GET THEM RIGHT, LEXUS!!
They say Lexus are known for durability and not luxury. Lexus has defined its own pathSuperior refinement elevated experience ultra finest most successful newborn like no other display for the 🌎 elevated cast Lexus original serenity. on such a thoughtful level brand 🧬 continue to evolve forward defined refined car like road manners luxury catalog BRANDS LFAexpand globally making amazing experience tangible evolution 100% provided delivered stamped signed sealed USA 🇺🇸 postage code 4
Make a motor that burns regular gas instead of premium, then I'll get one 🤷🏽♂️
I only buy Lexus from now on the best of all cars unlike Chevy they make poop buckets. I mean I bought a es 350 great car has a kick when you hit the gas reliable and luxury. My impala SS had nothing no speed no reliability or luxury it was just a old poop buckets from start to end. Come on America build a car properly for gods sake
We're pleased to hear you're enjoying your Lexus ES and wish you many more miles of luxury.
Summary lexus is just a luxury series of toyota
Lexus the worst designed cars ever.Firstly yoyu need a degree to change the batteries on remote control.The dash again not ergonomically user friendly.And oh they are the most boring cars to drive.All they have going for them is reliability.I have a collection og 40 cars and have driven 100s .Yes Lexus service is second to none but they never go wrong.
Toyota with leather seats...