SPECIALTY COFFEE - (EXPLAINED) - What It Is and Why It Is So Expensive
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- Опубліковано 22 тра 2024
- Specialty coffee is not a new concept. It is also not just "expensive coffee". First coined by "Erna Knutsen" at a coffee conference in France back in 1978, the meaning and dream has grown astronomically since. What we know today as "specialty coffee" has far surpassed what was ever thought possible. Specialty coffee has created the Third Wave Coffee movement and to be honest, the sky is the limit going forward. With farming sustainability and ethical work practices, the specialty coffee movement is making strides in providing better opportunities and fair practices for the farmers.
I remember when I first tasted quality coffee. It completely changed my outlook and experience with the commodity. How could something so unique, so rich in flavors be considered just a commodity? This set me off on micro journeys of roasting, brew methods, and cupping which has morphed into an obsession... Some obsessions are good though, so I hear.
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Current Subscriber Count as of video: “4,633” - Thanks for all the support, my friends!
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Cedar Ota Coffee - Denham Springs, Louisiana
We are just running, roasting coffee, and creating things
You are quickly becoming one of my favorite Coffee YT'ers. I can see your growth in editing and quality of vids too! Always a joy to watch, never boring, always entertaining, and most important useful too! Keep it up and I hope you blow up...I mean not near your roaster but on YT :)
That so cool to hear! I am happy you enjoy them and glad to hear they are useful. I get so wrapped up in them sometimes I go to publish and I am like man no one is going to like this! haha thank so much for validating. I definitely am going to keep learning and improving so we will see what happens! Thanks so much again for checking it out and take care!
Im someone who works in specialty coffee (I’m a coffee trainer at a third wave store in Vancouver, Canada) and I’m a huge fan of your videos! Love your humility and entertaining approach!
Thank you so much! I try to keep it fun an light hearted as much as possible. Truly appreciate you following along and checking out my videos. I can't wait to get to visit that side of Canada one day. I have only seen New Brunswick and Quebec City. Love it up there! Do you guys roast at that shop or just sale specialty coffee?
Agreed Rob! Much like Craft Beer, the Craft Coffee Roasters have turned coffee on its head and really doing a great job shaking things up!!
Yes indeed! We definitely still have a ways to go buck definitely making strides! Hope all has been well with you guys! I just remembered I ever messaged you back in IG. I read it pondered and was going to then baby happened. Haha
I am @LibertyCoffeeRoaster, Rob thank you for everything you do. You are a wealth of knowledge and humble about it at the same time. I am so lucky I found you when I was starting my roasting journey.
Man it’s so good to hear things like that! I am happy I was able to help! Best of luck out there on deployment and stay safe! I will be praying for you my friend! The world needs more people like you guys for sure. Thank you for what you do!
Another kid!!! Congrats, wishing you guys the best! I get excited every time I see a new vid notification from you! Thanks again for the content.
Man that rocks my socks to hear dude! Truly does! Thanks so much for watching and ya... got a third one. Sitting here little passed midnight with a bottle in my hand. About to make another pot of coffee! Haha
mate welcome back! with another great video!
Thanks buddy!! Happy to be back for sure! Hope all has been well for you and thanks so much for watching!!
Great stuff Rob! I always look forward to new videos from you. Cheers!
Thanks so much for checking it out! Truly appreciate you always watching. How you guys been holding up?
Really like this video! Thank you Rob, it's actually helpful for me to understand more about this whole industry chain
Yes indeed! It’s such a cool connected industry! Really glad you enjoyed it and thanks so much for watching!
Great stuff Rob! Thank you
No problem buddy! Truly appreciate you checking it out and hope it was helpful! Hit me up with any questions!
Excellent Video... Thanks for some insight into the coffee world..
I would for sure donate to the podcast my man! Love your work!
Thanks so much buddy! The link is in the description if you feel like doing so. I truly appreciate the feedback and look forward to the support. Thanks so much for watching!
Thanks Rob. Another great job!!!
Truly appreciate that my friend and thanks so much for watching! Hope all has been well buddy!
Super informative, Rob! We all have our part to keep the chain moving forward!
Yes indeed!! It’s such a long chain too. It’s amazing how much work goes into that morning cup of coffee. Thanks for watching buddy!!
Great content Rob, it always takes me a minute to remember that a lot of people in the world don't know (or care) about what so many people in the specialty industry do. Keep reaching your audience, the public needs more voices telling the truth about the whole picture of specialty coffee.
Thanks so much Evan! I am going to keep it coming for sure. I have kind of become obsessed with it, so this is my outlet. I truly appreciate you watching and thanks so much for the kind words. Hope to meet one day out there once all the craziness has subsided.
Thanks for the great video. I'd like to see more videos featuring you roasting coffee in a variety of ways. Keep up the good work.
Thanks for watching William and I have one coming up soon. I am going to be doing one on the hive roaster. Just wanted to use it enough times before I made a video on it. Also, hoping to have my roaster back up and going by the end of the month and I am going to be doing an updated video on it. Truly appreciate you watching and hanging out with me!
Awesome video!
Thanks buddy! Truly appreciate you checking it out!!
6:45 thanks for bringing that topic p as well.
No problem at all my friend! I truly appreciate you watching!
A great overview to specialty coffee. Nice work man. 👍
Thanks so much! I really appreciate hearing that! Thanks so much for watching as well!
Very informative man! ☕️
Glad to hear buddy! Truly appreciate you checking it out!
Great video and message. I like to say, specialty coffee is a matter of choice, not a beverage of chance. All the best.
Hey Spencer!! Man I truly appreciate you checking out my video! Completely agree! Cheers to better coffee and happy farmers!
Woo for sure it’s a whole process from the farm to the barista I love ❤️ your explanation 🥰🥰
Thanks so much my friend and thanks for watching! Ya many people focus on a number or just think about origin/quality but its the entire process. Keep slinging quality my friend and stay safe out there!
Thank you for this!
No problem buddy! Glad you enjoyed it and thanks for watching!
My last greens were a mixture of underripe and some overripe beans. It showed after roasting, you could not see in advance. Besides all other variables,
the quality of the greens is essential for me.
Yes indeed! I think that’s why it is so important to find really good importers that visit and have close relationships with the farmers or go and speak to the farmers and witness their process in person. I think green processing is going to improve and be standardized much more efficiently over the next decade.
Loving your videos man! Two weeks into my coffee journey and I’ve went down too many rabbit holes that I could even possibly have imagined haha! Look forward to seeing you on patreon, I’ll sign up for sure! Currently reading James Hoffman’s World Atlas of coffee 2nd edition and it’s fuelling the fire even more!!
Hah thanks so much man! I truly appreciate you checking them out! Roasting is a fun journey for sure brother! I actually just got the Patreon completed and it is in the first link of the description if interested. Hit me up with any questions and enjoy the journey. Have you bought a roaster yet?
@@RobPirieCedarOtaCoffee Just purchased a Kaldi wide roaster as a small starter! wont be here for a month but im excited to get started!
Ohh man you are going to enjoy it! There is a ton of learning to be done on Kaldi. I still use mine from time to time. Durable, easy to use, and once you get the hang of it you can have better coffee than you can buy in any store. Hit me up with any questions. Happy to help.
great content mate! cheers!
like your 5:00-5:37 is definite mate!!!
Truly appreciate hearing that buddy! Thanks so much for watching!
"Roaster can deliver what coffee already has at the best, or less" was a lighting moment, as obvious as it sounds.
Subscribe right away from the video.
Love the way you make it so simple on how complicated the specialty coffee is by listing differences.
Hope to see more and update with the coffee 🙂
Thanks so much for watching and subscribing! I truly appreciate that! Def have some new videos in the works! Hoping to have some new stuff coming out soon!
My coffee brother from another mother, always good information with the ability to keep my attention
haha yes indeed! Hope your roasting journey has been crushing buddy and thanks for watching! Always apprciated! Tell mom I said hey! lol
Good luck with patreon :) really looking fwd to ordering some your specialty coffee once the shop is setup :) and definitely looking forward to all your coffee videos
Thanks man!! I really appreciate hearing that. What part of the world are you in right now?
@@RobPirieCedarOtaCoffee home :) India (vacation time)
@@newrickydas Gosh I wish you would start vloggin! I am jealous dude! Enjoy your vacation and experience!
@@RobPirieCedarOtaCoffee too lazy to edit n not half as good looking as u 😂 else I wud have vlogged 😁
Haha exciting travels trumps majestic beard any day! lol
Pretty accurate info. As a US citizen born in Guatemala and currently living on a Coffee growing region in the middle of Guatemala Honduras and El Salvador I can tell you that most farmers don't even break even. However, rising awareness and educating people about the importance of knowing where your coffee is coming from, its a good place to start in order to make a chance. I've been watching your videos for quite some time and I like how the quality of your content is improving from the video to the audio and everything else. Keep it up brother and let me know if you need any kind of information or anything I could do for you at origin. Hey who knows maybe even talking about how is it down here in one of your podcasts.
First of all thanks so much for checking out my video. I was just discussing with Pablo Vasquez who lives in Guatemala as well and I think a major portion of the podcast will be coffee farmers, workers, and processors from different regions. I would love to have you on if you would be down. I have some things to get set up but I am putting a list of guests together and if you would be down I would be happy to add you to it. Once Covid gets under control I would love to get down there and visit and do some mini documentary style videos on the process, people, stories and farms. Because I agree if we can raise awareness and improve the quality of coffee to sell at a better prices hopefully the farmers can improve their quality of life and actually make some decent money. Thanks again for watching my friend!
@@RobPirieCedarOtaCoffee Of course! You are more than welcome to visit whenever this whole thing allow us to do so. I know a lot of coffee people not only in Guatemala but also in Honduras which is about 10 mins away from here. Plenty of material here.
Heck ya dude! Hopefully everything starts going back to normal soon. I can’t wait to get down there and see how it all works. I’m going to put you on my podcast list so I will be reaching out during the summer and maybe we can plan a time to do a podcast discussion. Truly looking forward to it!
Great video as usual. Coffee lovers need to understand the impact of the western demand for coffee beans and how the people who grow them have been treated for decades. Thankfully, progress is being made through awareness.
Completely agree. I was hoping this video would help shed some light without being to preachy and turning people away. Such a fine line to walk. Cheers to better coffee and happy farmers my friend and thanks again for watching! Truly appreciated!
Very nice video today, Rob. It’s a very easy-to-grasp depiction of how specialty coffee is a process from start to finish. Coffee is a social conduit not just creating engagement between people over a cup, but it’s a web of support that uphold quality and love with all the contributors to the “yum yum” factor. However sad to say is that there are still gaps somewhere in the process that creates barriers instead of genuine connections due to misinformation, snobbery and even the “standards” that may hinder self interpretation of the roasting, brewing and extraction. But it’s good to see people like you who bring in their take on things are share to those who are open minded and fun loving! Cheers and hope to do a roast along one day with you!
Yes indeed!! Cheers to the "yum yum factor"! I truly appreciate you checking out my video and thanks so much for the kind words. We definitely have some work to do to repair the gaps and I would love to do a roast along one day. Where are you from?
@@RobPirieCedarOtaCoffee it’s me Raoul from Manila Philippines
@@raoul0101 Raoul!!! haha dang I'm dumb! lol Long time no talk!
VERY WELL Sir!
Thank you so much for watching my friend! Happy to hear you enjoyed it! Hope you have a great weekend!
Specialty Coffee is simple an easy to explain. It is marketing plain and simple.
thank you
Congrats on #3!
Love the videos keep it up!
You and bonde are great.... I smell a “colab” lol
Almost done with my first 5lbs, 200g at a time 😬
Haha yes indeed!! Where you getting the 5 pound bags at? Sweet Maria’s? Bonde actually hit me up right before my kid was born. We going to do something for sure as soon as I find some type of normalcy with this third child. Haha truly appreciate you watching my friend and enjoy the journey!
@@RobPirieCedarOtaCoffee My first 5lb was on amazon from roasted coffee LLC and the two I just ordered are coming from wholesaleorigin.com we will see how they are. As far as life with third LOL my third is 9mo and teething..... what is sleep?
Haha now I see why you roasting your own coffee. Third kids will do it to you. Lol good luck man and hit me u if I can help in anyway!
Thinking about getting into roasting and wanted to ask your opinion. Would you recommend that I buy my own roaster or go to a coffee collective to roast in the beginning?
Great videos! I love your content!!
Yes! If you have the chance to learn and use a coffee collective then definitely go that route. The risk is minimal (you are not stuck with roaster you do not like or something you decide later down the road is not for you). Also, once you roast for awhile and decide what you like and dislike about the roaster at the collective then you will make a better purchasing decision when you buy a roaster. I truly appreciate you watching and good luck on your journey! Where you from by the way? What coffee collective?
Specialty Coffee is the new buzz word like Jaun Valdez the fictional coffee farmer created by Doyle Dane Bernbach ad agency in 1958 for the National Federation of Coffee Growers of Colombia. When I look at the prices of coffee it seems to be working as well old Jaun. Granted there are differences in coffee beans, but unless you do a cupping side by side, a good cup of coffee is a good cup of coffee.
Its almost old at this point. New buzz words are fermented coffee and anaerobic coffees. It’s no different than wine. The better coffee you taste the more you start appreciating better coffee. The problem is supply and demand. The best farms do it produce much and are usually complexly bought out by single roasters. I agree marketing plays a huge role in it but in my opinion they have done a poor job marketing it. The price could still increase a lot if they ever got the marketing down. Right now high quality coffee is vey cheap compared to the commodity grade. I see that changing drastically in the next decade or so. Thanks so much for watching buddy!
"yum yum to the tum tum" ;) just the right intro to break the myth that specialty coffee is for snobs :)
Haha! If “yum yum to the tum tum” doesn’t make you snobby then what will? Truly appreciate you watching like always Ricky! Stay safe out there buddy!!
nice video mate, can you please share the link where io can get all the info you mentioned?
All the links should be in the description of the video. If there is one I missed, let me know what it was about and I will look it up and send it to you. Thanks so much for checking out my video buddy! Have a great weekend!
Where do you get your stock footage? I like it.
I used storyblocks some but then I realized Canva had a ton of video footage too. I use canva for Thumbnails and stuff like that. So actually thinking of canceling Storyblocks and just using Canva. Canva has a bunch of uses.
@@RobPirieCedarOtaCoffee thanks for the info!
No problem buddy!
Podcast good. Coffee good. Sorting through it all and Cedar Ota Coffee is in my Patreon future-again sorting through it all. Hey wait, is this blog/vlog about cheap beer? Sorry for the cheap shot (sorta) I see the op and being 0pportunistic-I TOOK It. lol
Done deal, I'm in.
Haha!! Because of you I reached out to our local brewery and I will have a better beer selection in the upcoming videos. Also, thanks for becoming a patron! Truly appreciate it my friend!
I need a case of Belgian Moon 🌜🍺
Now😊
Haha!! I just picked another one up at Cosco today! They help me edit sometimes! 😉
Wow, you've very quickly worked your way into my hating everything about you.
Sounds like the mission was a success! I truly appreciate you taking precious time out of your day to watch and be so inspired to move down to the comments and share some love! Please do not forget to subscribe and smash that bell for future episodes! Have a blessed weekend my friend.
That is what it is.
Yes indeed! Thanks so much for checking my video out! Truly appreciate it! Have a great week buddy!
Podcast, podcast, podcast
Haha, consider it done! Thanks so much for watching!!
Do you know that Viet Nam has specialty coffee also?
What's up guys!! Few announcements:
Let me know what you think of Patreon and if you would be interested in a Podcast from me.
Hit me up if you are on Club House. @robpirie
Let me know if you enjoyed the video and what your opinions are on Specialty Coffee.
Nice vid Rob. Finally launching my roasting business next month and wanted to say thanks for all the info throughout the years. One of the green coffee importers I will be working with takes trips to origin at least twice a year, and I will be going later this year for the second Colombian harvest! Would be great if someone like you could tag along on one of these!
@@codyr.justus1910 Ohh heck yes dude!! Do they know the dates yet? Which importer is it? I have been dying to visit origin. Just unsure how to really make it happen at the moment with Covid and all. Truly appreciate you checking out my video and good luck on your journey buddy.
@@RobPirieCedarOtaCoffee No exact dates yet, I’m still in Afghanistan for a few more weeks so I can get some more accurate information when I get home. If you wanna reach out to me personally I can give you the importers name and info, small time importer so I’m sure he’d appreciate it anyway. You can add me on Facebook. I’m prolly the only dude in there with a hick ass name like Cody Ray Justus so I’m easy to find.
Cool deal! I will find you on there! You in the service?
@@RobPirieCedarOtaCoffee Not anymore. Just a dirty contractor out here now haha
🤙🤙🤙
Thanks mike! Truly appreciate you watching my friend!
Why is coffee not grown in the southern US where climate and temps are conducive with those just across the border??
You can actually grow it hear the yields just make it not worth while. Say you get 100 cherries in Honduras, the same plant may have only 5 cherries in Florida. (guestimate numbers) So it is not economical to do it in the southern states. Also, our elevation in the south is not high enough for specialty coffee.
@@RobPirieCedarOtaCoffee - why the difference considering the climates are fairly similar?
I think elevation is one reason and honestly the temperatures. It is pretty rare but we are getting down to 17 degrees fahrenheit tonight and lasting for a good while it appears. Coffee is really finicky. It needs the right amount of rain, perfect temperatures, altitude, and many other factors to grow (especially specialty arabica coffee). There are some other coffee species like Robusta that can grow at lower altitudes like vietnam but they are still in that tropical zone with warm weather and lots of rain. Again, you can grow it hear but it just will not compare the quantity or quality of further south and during hard freezing years you may have to replant if it got cold enough to kill the plant. Depending on the coffee plant some take up to 4-5 years to produce good in the coffee growing zones.
@@RobPirieCedarOtaCoffee - it’s too bad this nectar of the gods is not produced locally in mass production indoor and outdoor warehouses/lighthouses where temps, light and O2 levels can be controlled just like they are in the production of fine cannabis. This would eliminate the high costs of transporting coffee from the high altitude mountains where it is grown to some warehouse in the world such as the US. It would also eliminate any import costs. In addition it would also assure consistency of product as it would be grown in a controlled environment rather than at the whim of mother nature.
@@jaydee177 I think the biggest difference is the output. I don't remember the exact numbers but it takes a ton of coffee trees just to harvest a small amount of coffee. For example, 1 tree may offer 4-5 cups of coffee. So to meet demand they literally have to plant entire regions with coffee. It would be hard to build greenhouses big enough to make them manageable. Unlike weed where an acre of weed can meet the demand for a ton of people for a long time. I hear ya man, and honestly, I have looked into it as I live in south Louisiana. You have me curious now though. I might get a tree and plant it as an experiment to see if I can get anything from it at all. Challange excpted! haha
THIS is why it MUST be expensive ua-cam.com/video/DdBXMwVDAmY/v-deo.html
Haha probably so! Hand cranking has to be tough work!
Standards! Wtf 😳 lol
Ya buddy they got them. The SCA goes deep in the weeds on their standards. I think some are a little overboard but it keeps the quality standards in check. Dude, I truly appreciate you checking out all my videos. Means the world to me. Hope they have been useful!
That intro was lame
I will try harder next time. Thanks for watching my friend!