Here's a solution; instead of changing the brand to a one size fits all, why not leave the original brand as is since it was intended for "black hair" and add another brand to accommodate to european hair?
Lol, Do you really have to ask? It's to wipe out the original formula which eliminates the original founder/maker and takes on the new owner and possibly even change the label/marketing/customer base!!
@@msbeautyboss3784: Actually, it’s a smart move. Big companies, once they garner enough profits, do it all the time. They expand their market base. Mielle could have done the same given enough time had they allowed themselves to grow.
I’m sure they sold for a very large number because Mielle was making coins!!!! Just for Black Friday they made over a million in sales. I watched her announcement on her Instagram and she calls it a partnership as mielle will be its own company with in the company (Chile whatever that even means) Monique and Melvin are still staying on but I can only imagine they probably won’t have much say into what actually happens to the brand from here on out but then again what the heck do I know 🤣.
RIGHT!! Suave, Loreal, and all those other european brands didn't have to make the same compromises as black owned CEO's. We literally can't have ish to our selves. It's like they forget the main reason they created these brands for us and get greedy like the colonizers and end up giving up their(our) power that took us so long to finally get.
You are sooo right and I am sure their are more that feel the same way. I remember when Carol's Daughter did this same thing in Brooklyn as some of us were concern about the change to the family secret formula that has been pass down to have your hair to grow. Forget the formula that works for your hair, but dance to the drummer beat for big companies that are giving those that sold awesome products to get that big pay out.
This whole concept of selling a brand is weird to me… there are literally hundreds and hundreds of products that are already geared to the audience of P&G.. we only have a small percentage compared to that. Our products were specifically formulated to help textured Afro hair, they have enough stuff already, why must our brands market to them when they’ve never attempted to market to us????
For decades or longer we were forced to use products formulated for straight hair. Only recently when Black business owners started creating comprehensive product lines for Black hair did white companies deign to formulate new products for Black hair just to compete with Black owned companies. They didn’t care a lick about our hair before then. Now, they’re chasing down the owners of every Black product that comes out. They don’t care about the Black consumer and don’t too much care about the Black dollar. History will tell you that. What they don’t want is for us to get rich. Especially not in business because that’s where the real money and power is.
They’ve been attempting to market towards us. For a while now since they know there’s money to be made from the “natural hair movement “. Doesn’t Pantene have a natural hair air line? It’s all about greed and capitalism. It’s all about having a monopoly.
I counter with this: what’s the point of buying black if it’s just going to be eventually sold, remarketed, rebranded, and eventually exclude the same market that’s been sending out “for us, by us” ads to get our coin? Atp, stop marketing to Black Women to appeal to our morality, and just be basic like other brands. I’m honestly over spending money on these brands for the same disappointment. Especially when I’m an Ayurvedic hair/skin care product creator myself. I’ll just go back to my own products. At least the formula won’t change. I’m 28 next month, and I’ve already witnessed three large well known companies switch up after marketing ME/MY IMAGE and I remember how hard they went in those ads, especially Shea Moisture. It’s weird to see people angry that we’re angry? It’s giving gaslighting🤨. But I digress. I see them for who they are and will move accordingly.
I don’t think people are upset that they will be making such a big business move. I think people are upset because with these big business moves it’s always the black consumers who are negatively effected in the form of formula changes at the expense of appealing to a certain audience
Noone seems to address the fact that black haircare lines were started so BW could have use of clean & safe ingredients due to history of other brands being unethically hazardous to their health . PERIOD-T. THAT'S WHY I have an issue with those brands. You can cater to another audience with products specifically for their hair types under your brand & keep the original products for BW. It's the overall full compromise & only looking at the small picture & not the essence of the bigger picture to keep financial growth not only in your individual pockets but in the black community as well. They sold out ONCE AGAIN not thinking about how it affects those that support them in the first place. This is truly disappointing!!!!!
A lot of hair products not owned by Black people have harmful ingredients in them that are geared towards Black people. I don't trust them. They are going to change the formula, and the Black people who continue to use it will suffer.
Thank you! Pantene didn't change their main line completely for black women. They added an additional line for our hair. Changing to accommodate white people is the reason there had to be a natural hair movement. In order to fit in and seen as professional we had to relax our hair. Even relaxed it was still impossible to find good products. It seems like every time we began to do something positive for ourselves they come and hijack it.
Exactly and to me it’s way more sinster, they make sure to start adding toxic chemicals to the products. They are actively trying to harm us so no I will never be happy when a company sells out. It shows me they never cared about the customer in the first place
I still haven’t forgiven Shea Moisture for whatever tf happened when they sold. Both my hair and my daughters hair was sooooooo damaged because we had no idea the formulation changed. It caused months of unnecessary breakage and damage. Smh
@@dinkyboss ok? Congratulations? What should I do with this information? Lol. Your experience doesn’t invalidate the multitude of people who had a different experience. I’m glad the formulation changes didn’t impact you or your hair but it definitely did for my kid and I.
Idk when the formula changed but I noticed that Shea moisture suddenly no longer worked on my hair and my hair became so dry and damaged, I thought maybe something in Shea moisture just slowly damaged my hair over time but now I’m wondering if it’s because the formula changed- but again I have no idea when they changed it so can’t be sure, but it would explain so much cause I always thought it was so weird that it was suddenly damaging my hair?? It had worked perfectly on my hair for years and used to make my curls so pretty
@@iamacat6448 that’s a fair statement. For me, the time I started to notice damage to my hair was right along the same time that I found out the company had been sold…and since I used their products LOYALLY. I’m not sure what else could’ve caused the sudden change in both of our hair. I don’t mind selling but at least let us know when the formula changes. Reminds me of Honey Pot changing formulas and women on Twitter finding out via other women having sudden reactions they’d never had to the products previously.
@@anhserc3534 omg no, honey pot has changed their formulation? No wonder it doesn't work near as well. Why tf can't they leave shit alone. So frustrating!
This definitely will force me to make my own products because I have been using Shea moisture for years and in the past few years, could not understand why my hair has been falling out so much after washing it. This explains everything. I can sure say they certainly sold out quietly. Thanks so much for this video.
I don't think there is a problem with selling your business, but when they change the ingredients and makeup of the brand, that's the problem. I only support fully black own brands when I buy black, after it is sold, it is no longer black to me so I don't buy them anymore. I just move on.
The problem is there’s tons of valid and logical reasons ingredients get changed. Typically the change are minuscule and are caused by things like availability, pricing, etc. Any marketing to a wider audience is done in a superficial way. Idk why people assume that when a black brand changes anything it’s automatically trash. Most business can’t survive very long on only one audience. Marketing to a wide variety of people is business basics. Why are black owned brands being targeted for basic business practices?
I am a Caucasian male with long 3A dry, coarse locks and have been on my curly hair journey for close to 4 years. I've been supporting Mielle for a little over two years, and the Rosemary Mint line was my first products, including the oil, that I tried. That line has done wonders to reduce shedding and increase moisture for me. The Mongongo oil and Babasou and Mint deep conditioners are also favorites. The honey and pomegranate line is another one that I like, even though it's designed for type 4 curls. I noticed that Mielle added two new products to that line and I'm wondering who they are for as they appear to be light weight stylers. I wish she would have added a honey & pomegranate deep conditioner instead. I support these products as they work well for me exactly like they are formulated and they don't have trash ingredients. That's why I was disappointed to hear she sold part of her company to P&G as I fear reformulations will come next, followed by discontinuing products I like. The formulation changes are why I gave up Shea Moisture, along with them doing silly things like rolling out new products and then discontinuing them a year later.
I agree with you they shouldn't change their ingredients its messed up. And shea moisture prices went up also. Which didn't shock me. What their doing with black hair is gentrification also their essentially colonizing keeping the name but kicking us out.
3a is that even curly? Or wavy? Course? No… maybe dry? Same, African American and Latino! What don’t you people under stand? 3c 4 a b and c are still SOOOOO different from 3a 🤣😂🤣
@@biancasowesscoast6465 Hair being coarse has nothing to to with hair texture. It's determined by the individual diameter of the hair strand; any hair texture can be coarse, medium, or fine. This is one of the biggest misunderstandings of natural hair in particular.
It's perfectly understandable that companies want to expand their audience and make more money (staying stagnant in business is considered declining) but that does not have to include abandoning your core audience which was already an underserved market for a long time. Instead of just adding product lines for straight and wavy hair, they sell to larger corps that cut costs in the formulas and make them not work for the core audience anymore. Selling to these corporations just means abandoning your original consumers and compromising the integrity of your products. It's disappointing but not surprising. 🤷
I really hope they don’t make changes to the formulation, as of now Monique states there won’t be any but at the end of the day I’m sure she no longer really has a say in what direction the company goes in and if they really want to they can get rid of her and Melvin at any point
THIS!! Those european brands didn't change ish when it came to it's original formula to accommodate us, they just added another line specifically "designed" for us. Greed is a mutha I swear
@@TheCurlPapi I don't know what their paperwork looks like so I can only speculate but I wouldn't put it past them to reformulate in the next few yrs. Monique may have sincere intentions like other brand owners did but these larger parent corps don't value quality, they are in it for established brands that make money. They aren't the same as business owners who build their companies from the ground up out of passion.
@@divathedivinegoddess8001 yeah bc most of us aren't bothered by other people buying from the same brands, it's just when brands change the formulas that it becomes frustrating. They're really showing where their priorities are.
Out of curiosity, how do you make your own hair product? The most I know is to use water, egg yolks and rosemary oils and I've never gave it a shot. It has always been a thought experiment. It's really cool how people can just work with what they got, using homemade concoctions.
@@luv4rinaThanks for the insight! I'm glad that your homemade works well for you. DIY recipes sounds really interesting, hopefully I can check some of those out.
This is exactly the reason I no longer support any haircare company. I experienced this change for the bad with Cantu and I said to me never I will rely on a brand for my hair. I adapt myself with a simple haircare routine with only natural products (things I can find in my kitchen). As people of color, we know how important it is to find something working great for your hair, and one day when you wake up they changed the compo, you have to spend money to find something else, and it's never ending. Cantu was the last straw for me. I keep it simple. If they want to sell great for them, I'm not supporting anymore.
I agree. I used Cantu when I went natural and it worked great. But as soon as they changed the look of the brand and possibly the formula, I dropped Cantu immediately. Now I'm using another brand.
Cantu is the reason I had to cut my hair. The moment I put the conditioner in my hair it turned my hair pretty much into locs. I was able to detailed. That time. Like a fool I tried it again paired with the shampoo. That time I had to cut my hair! Before anyone says anything yes I detangled before washing and I wash my hair every week. My guess is that they change because whites don't need as much moisture plus have oily scalps.
This is a great topic. 98% of my hair stash is black owned products bc it fits what I need and is for us. When the companies sell I might not buy them as much but if I loved a product or two I’ll keep buying it. When these companies sell and they change their audience and their product formula to fit another group that’s when I’m like no ma’am. I know the black dollar is very powerful. Are the owners not getting enough of the black dollar, is that causing the black businesses to be sold? How much money is enough, or is enough sill too little? Food for thought 🤔
for sure when the formula is changed and it no longer works for me im over the brand. shea moisture was my go to for a really long time and when they sold and changed the formula you could immediatly could tell the difference. thank you for enjoying the video.
It’s hard work running a business. The thing is, companies like Mielle, The Mane Choice, Carol’s Daughter, and Shea Moisture were growing and expanding. Take your profits and buy other companies. Branch out. Create jobs for Black people. Join up with other Black-owned companies. Conglomerate. Gain lobbying power: we all know corporations run the government. We’ve been locked out for over 400 years. Why give the little bit of power we do gain back to the white man? As soon as we get a little traction they come after us. Y’all don’t think this is by design?
@@hereforit2347 you said it all they dont want us to have nothing. We're not allowed to have nothing. This is why as much as I miss buying shea moisture I refuse to spend my money on them. They truly sold out. Shea moisture should be f'ing ashamed of themselves. It's disgusting to see how quickly they sold and how they changed the formulas of their hair products. F them and their money hungry bs. Ima make my own hair products and I'm not selling them to anybody. Its hurtful I'm tired of hearing of a black owned company just switches it up but I understand the gatekeepers yt ppl are wanting the black dollar but if they did they should've kept the formulas the same and not put a white women in the dag on commercial. Leave it be. They want our ppl to constantly go to them because their the ones creating the struggle and they know at every level that they have the money and know very well ppl of color will do it at times for that check.
I think what it really comes down to in the end is the persons purpose for creating the products. If an owner cares more about money than the quality of the products and the people that they serve of course it's easier to sell. Especially when you want to let go of some of the stress that comes with owning a business. Most people start a business to be successful rather than continuously having quality products and serving the people that support you. But the bottom line is everybody has a price at some point but it really depends on what type of deal the person is willing to cut. The problem is is that there are so few high-quality black products on the market. I feel like people of color have been marginalized in every single way. And for companies to continue to do it especially when it comes to something that is so sacred to women like hair. Is it double disrespectful to be honest. I don't have an issue with companies selling their business my issue is is the product going to suffer and 9 times out of 10 it always does. Oftentimes It suffers even with the original owners. 😒 The moment something becomes super popular they start cutting the ingredients and it's really disgusting to be honest. I just want a company that actually stands by what they sell and gives people quality regardless of circumstances. Why is that so much to ask? The crazy part is people are willing to pay more for equality but they still give you trash and make you pay more anyway. So fucking disrespectful
Thank you for breaking down this video I understand Mielle want to sale to all races! I'm going to keep buying if it still works for my hair but Shea moisture hurt 😂my feelings a couple of years ago messing with Jbco leave in so I had to move on after that relationship 😅
😭😭😭 why they had to touch the jbco line it was sooooo good. I didn’t even realize the change until I was comparing a new and old jar of the hair mask, I was like what the heck is this 🤬.
They can continue creating products for Black hair, they can continue marketing those products to the Black consumer, and STILL sell those products to non- Black customers nothing was stopping white people from buying Mielle products.
The way you get a P&G is by keeping your business and building a legacy. These conglomerates are built over decades. Not a few years and then giving up to a bigger company. What a joke. We will never build black capital.
I understand the nuance with generational wealth & capitalism BUT I wish these sellers would create hair care brands (post selling their original brand) that are specifically for Black hair. Nothing from their sell should prohibit them from creating entirely new hair care brands that are only for Black women's hair. As a BW, it feels like (& is actually provable) that we cannot have anything solely for us that is by us. Of the millions of hair care brands on the market worldwide, why must THESE particular brands be sold in a manner that substantively strips control away from the Black sellers? Yes, these sellers are agreeing to it but why must their company always be acquired in this way? Also, why can we (as Black women) not be allowed to keep anything that's specifically made for us? This feels malicious, because us BW often are already marginalized to less than half an aisle space in places like Walmart (in other stores, we get far less than that). So this monopolizing Black haircare brands (& ultimately ruining them), all to diversify to markets with oversaturation of hair care products meant for them-whereas these products aren't-it feels pointless. Because the ONLY reason they [these White companies) want it is b/c we have it and love it, and in less than a fortnight, we can lose something that took us months in our hair care journey to find, learn how to use, get our hair regimented with, all b/c the dominant race of women, White women, want it. So it's just depressing and upsetting, b/c I know the formula will change (as it always does). I didn't use Mielle but I used Shea Moisture before it was sold, and living through that, having to start over with my hair care product & find something else that's low maintain that works for me, it's hard. Oh well...
This is so sad because for one, the customer gets accustomed to the hair products and now they have to move on to something else that may not work for their hair. I have a small all-natural body and soap business which is doing well. I will never sell to those big conglomerates! WHY? I care so passionately about our black haircare. It's so hard to find real natural products that work for our hair type without spending hundreds of dollars. I hope more black-owned businesses will come together and invest among themselves so that the wealth stays in the black community and we can actually have businesses that cater to us because the other ethnicity has so much more choice on the market for hair care in comparison to us.
We need to build infrastructure. So eventually, a plateau is reached and selling or taking on investors is necessary. It's important to stay aboard those companies to ensure the integrity of the products.
Once a large company buys a Black Hair Brand they change the formula. Anyone bought the original Shea Moisture or Carol's Daughter anyone notice how your hair grew nicely and then you buy the brand after sold and it breaks your hair off because they added cheap ingredients. Once they sell I'm done with them and I just keep my stash.
Imagine if Shea Moisture, Mielle and Carol’s Daughter had all banded together, now this, this would’ve been a conglomerate! Quality maintained and generational wealth. Sigh
It's infuriating and sad. I'm going back to using homemade stuff like Indian hemp, jojoba, argan, coconut and almond oils. Also the family favorite, green Dax grease 😁
If we keep selling to big conglomerates, we won’t be able to create and have our own conglomerate. I really want to know what the driving factor is for selling. To make more money? Or for the products so be more accessible? I really hope that my new favorite mielle products that I just discovered in the past 6 months don’t change! My hair loves and is thriving. It’s always disappointing to see the sale happening. I really hope they don’t change. Why is it always that black companies must “branch out” into other demographics? Why must we be so inclusive. (In literally everything we do) I’m just saying, I’m not out here buying redken, matrix, bumble and bumble, drybar. You don’t see these brands catering to black hair.
This video talks about creating products that everybody love. Lets be real, our hair is different from other ethnicities. The new owners always change the product and then it no longer works for our hair.
Its been a lot of discussion. The only thing I will say is that I am happy a formal announcement was made, unlike other companies, lol. This will (and I’ve it already) other black owned companies state on their IG pages that are black owned. Unrelated did you see on Carol Daughter’s IG stories they will no longer sell products from their site starting next month.
i was saying the same thing, i received an email and was like woooooow. most brands wont make an announcement and you wont find out till months even years later.
@@jessinicole7998 True. Obviously this deal was something already in the works and not something that happened overnight/in the midst of a “scandal” for lack of better words, or uproar I should say. So it’s possible that they decided to announce it that way prior to the uproar because of past incidents (not hair but most recently what happened with the Honey Pot), whether they did or didn’t, I think it was fair of them to announce it that way.
Great video and topic! I only use their DC but for those that can use their products, I totally understand why they are upset. Gentrification is a terrible thing but money talks obviously. 🤷🏽♀️
The owner of Mielle said on Twitter selling the company was always the goals. That's how they think they'll build generational wealth. As if these yt hair brands are selling left & right and not keeping it in the family. Very short sighted and very greedy to me
She is building generational wealth.. For her and her family.. Why did people think the whole community would be involved in that? She's a capitalist. This is what capitalists do. And they don't share either. They may give crumbs to feel better about themselves or their image but that's it. All black capitalists are like this.
The idea is to purposefully eliminate the ethnic competition which many fall for. These brands effectiveness has changed, on purpose, and turned off the ethnic consumer
No matter which way we put it, this was a poor decision. This is one of those situations where you don't have to be in it to know the context of what's happening. It's blatantly a sale out and in no way beneficial to black people. P&G is wealthy enough!
I think there’s a little bit of bullying by the big companies as well as some black owned brands just being greedy for money. Jayda’s beauty supply (I think that’s the name), exposed video recording of how she’s being intimidated by the ppl who have a lock on beauty supply stores 👀 it’s quite creepy and sad.
I know I don’t give a concern over this brand and all others. I make and use my own creations. Just invest in a high quality rosemary essential oil and add it to everything. Problem solved!
There are so many excellent Black owned haircare lines. We can just move on to a new brand and give another Black entrepreneur a chance to shine. As a business owner, I don't have problem with a Black company selling - for many entrepreneurs that is the goal. I am hopeful that Mielle will use their coins and do other great things. Pivoting is natural for entrepreneurs. And again, those of use who buy Black owned hair care products, please move on and find another company to support. There are so many excellent lines out there waiting for you.
@@jessinicole7998 I have 4c hair and I patronize a number of small black owned brands that make products that work well in my hair. In fact, there is a black owned brand called 4C Only. There's also Soultanicals, Miche, Shescentit and many others. It's fun to explore, try them out and watch the small companies grow and flourish.
Camille Rose is the best one for me. But it was a long journey before that. Finding unbiased stylists as well. Even went to “natural” salons that would recommend me to getting a texturizer or a blow out.
@@TheCurlPapi they all said that and then boom new and improved or the products don’t work the same. I was a die hard carols daughter fan from before when she only had body care so I was excited when she got into hair care. Once she was bought out even the smells were different
I don't have any issues with a brand owner selling their company to a larger manufacturer. However, I would like for there to be some level of transparency so moving forward, as a consumer, I can make the decision whether to continue buying or not.
Yeah, because my girl, Courtney man, she built that shit from the bottom up, and she said she was the boss that was so top dog of her. I love that and her, but when she sold out for whatever her reason was, she can’t say she, the boss no more you know how inspirational that was to people like myself and other women of color, my feelings are hurt to the bone
For me it's not so much that they sold. The fact is I have not seen good examples of black natural hair brands that sold and the integrity and formulations of the product didn't change. So of course I am disappointed and skeptical, is this a brand I will continue to use?🤔 Great reporting by the way.
I am glad to know the truth. I won't be spending anymore of my money on anymore of their products. The Walmart I go to still has all these products in a people of color section. So if it wasn't for a UA-camr sharing the news I wouldn't haven't have known.
Briogeo was acquired as well just an fyi in case you weren't aware. I know that there was a slide intending to show several black businesses at the 5:25 timestamp.
Get out I didn’t even know. Now I definitely respect Monique a little more because atleast they mentioned the brand being sold, lots of times you don’t find out till weeks or months later and in this case today 🤣.
I've spoken on this topic many times on TikTok and I truly feel that a lot of people are overreacting. By only looking on the shelves of Walmart, Target and Walgreens yes it looks like we have very little options. However there's thousands of small business owners that sell natural hair care products on TikTok and other platforms that are BEGGING for customers. Not to mention there's a hair store on every counter that's full of products formulated for kinky curly textured hair. We are not lacking products for African Americans...period. Broaden and branch out to supporting small online businesses and the products are shipped directly to your home. As a business, I applaud the growth in order to reach their goals. I don't agree with companies changing their formulations in order to accommodate others. Either the original formula works for you or it doesn't no matter the race. I own a natural hair care line myself and 30% of my customers are white. I'm not changing any of my products...either it works or it doesn't. It was formulated to add moisture to dry, brittle kinky curly hair not a race.
Our ppl don't know how much it cost to scale and keep the doors open bc when demand increases more than output that can result in your business closing as well. Bc it take longer and covid led to business closing cause they could not meet demand for scarcity of a product...
Stop Selling the Gift God gave YOU. This is for your generation to add prosperity to your family. Other families pass their wealth down the bloodline, we pass ours across to another bloodline. 🤨😔
This is business today. No monopolies but oligarchies. They can't be stopped. The og owners probably very well couldn't handle all that growth. Back end expenses increase greatly Im sure. And maybe they just wanted more money. It is what it is.
The creator of the product has a right to sell off their company or majority shares as they see fit the bottom line for many is financial profit. The problem is that concerning product will be changed many times from using natural ingredients to that of chemical based ingredients which cost less . To make . Which means they can make much more . Product increasing their profits.But with product for blk people .they change the formula. So much that only a few blk people will actually be able to use the product . Even their advertising will change to only show racially mixed people and other races using the product while pushing out blk representation. Altogether. And that's a problem . Only straight hair or lightly curly hair . But never course tight coiled hair or 4c as it is called will disappear. And that's problematic.
Products of this type were formulated for curly black hair, but there are white people with curly hair like me, who use this type of products, and they work very well, no need to change any ingredients. I use mielle and camille rose products, I really like them. Most white people have straight or slightly wavy hair, and these products don't work for people like me, they don't moisturize enough, they don't get rid of knots, they dry out the scalp etc. I don't see the need for the formulas of these products to be changed so that people with straight hair can use them, because there are already a lot of products for them. The oil was already popular, and now it's even more so because of tik tok, I couldn't try it, it's been sold out for a long time here in Europe. Everyone has the right to buy what they want, you can't stop it. Eventually they will forget about it, and then those who really need it will be able to buy it💇
I dont even have curly hair.. and it works for me.. sooo there is no need to change the formula.. they sell this on amazon.. and cvs.. i dont see it being "sold out" O.o
@@NataNyan95 they have it in stock on their website unless they dont ship to your country. If its hard to get in your country, then more the reason you want their business to grow, only when their business grow will the product be readily available in far away or small countries.
The one that hurts me the most is the Mane Choice because it was the closest company to a luxury brand for half the price! Now they are adding all the good ingredients to the bottom of the ingredient list. Now if I want better ingredients I have to spend money on expensive brand
But honestly I’m happy for Monique. She’s worked hard to get where she is so🤷🏽♀️ and It’s so many great black hair care brands to choose from that have way better ingredients than her brand anyways. So I guess that’s why I don’t see what the big deal is😭
If God don't bless it, it ain't blessed in Jesus Name. I don't look at popularity of use of a product. I pray in Jesus Name, asking the Lord to lead me in what to get for my hair.
Mielle founders definitely just purchased a million dollar home, they weren’t itching for the money or expansion. They were being greedy and wanted the investment.
going back on your principles (advertised in this case- who knows if they planned this) to gain profit and advance yourself is literally the definition of a sell out
If y'all watch the show the "Riches" its like exactly what is going to happen to a lot of black own who sell their brand changes is always good but at what price IJS.
I no longer seek out black-owned brands- I just look for products with quality ingredients. It doesn’t make a difference to buy black when it appears that these companies just want to sell to highest bidder asap anyway.
You telling me they couldn't partner with rich black folks? Bs. Our ancestors worked hard for a payoff they never saw! Everybody want theirs now. Its bigger than getting the bag. If she held on for her kids and built it up her gandkids would be billionaires and one of the richest families in America. Our parents did the same thing for us. Why is it as a people we never understand that we might have to sacrifice for something we will never live to see.
Well I’ve used this brand for three years and I’ll more than likely will only buy the hair drops only unless they change it too! I’m sick of this selling out and receiving low quality. I’ll stick to Dominican products because they are rich in moisture and quality.
Building generational wealth is building a company and having it in your family lineage for centuries while profiting year in & year out. The greed some of these black owned businesses has, makes them short sighted. We can’t complain about owning nothing, when we sell out to whomever comes knocking at the door. Mielle was doing fine, as was shea moisture (well I could be wrong but it hurt), it’s just pure greed.
I think when you market to a certain demographic that is a minority it causing their own downfall when they sell out to broaden their product demographic. Carol’s daughter and Shea moisture have not been selling the same since they sold out. Same will happen with Mielle cause this downfall happened during instagram and tik tok era. ✌🏾
I don’t think y’all understand how difficult it is to manage a business that is swiftly scaling up. Companies typically do these mergers to keep up with the pace of their business and take some of the stress away from the original owners. Also y’all formulas change period! It isn’t always due to mergers or “white washing” sometimes ingredients aren’t available anymore. We have to stop putting so much power into products because THAT is what makes capitalism continue to thrive. If every product I use were to disappear today I’m not going into a frenzy because there’s always something else out there and I will be okay. I have a good solid TECHNIQUE and can adjust products accordingly, based on the look I’m trying to achieve.
Every business owner has an exit plan. Some exit plans are for them to sell it to the highest bidder for others they transfer it to their children. Ultimately, they have to decide what's best for them.
The person who created/started a great brand for Black hair (entrepreneur) hads specific ingredients... And they didn't sway to alternatives to make it cheaper or for different texture hair! If works for us to create healthy thickness, edge regrowth or alopecia! Why didn't "BIG MONEY " already create it... Too busy make fake prouducts they knew would never work for Black hair. I see keeping capitalism in play by letting the creator stay on but not the owner ever. Now can you Unilever or P&G is now so concern. We didn't just resently get here with our different versions of hair texture! They see 💸💸💸💸💸💸💸💸💸... as we leave "the💰r" products behind. For entrepreneurs the are like me and understand the needs. Sorry, I too dropped Carol's Daughter long ago! Thank you 👑
Why sell when you can crate a new brand for Europeans while keeping your core brand essentials towards your original demographics which was black from inception.
I’ve recently started feeling guilty, as a white femme person with curly hair, for buying products that may be geared for tighter curl patterns than my own. It’s a slippery slope for me, and I’ll only speak from what I know and not for POC’s, but there’s a fine line between wanting to support POC/Black owned businesses while also not wanting to take away from those who have tighter curl patterns who may not have as many options for their hair (which I can empathize with and understand). I do have a problem with white women with pin straight hair taking products from POCs because the majority of the hair game is dominated for the Eurocentric beauty standard, and also because there are more people in the world with straight hair; but, that doesn’t mean there shouldn’t be more hair products for people with waves, curls, and coils. It just means that the people with straight hair need to stay in their lane.
i appreciate you being honest and open. I personally don't think you should feel guilty as you have curly hair and the products are intending for curly hair no matter what ethnicity you belong to. the issue for many (and i cant speak for everyone) is when people who have pin straight hair with not texture start using the products. my biggest issue is when they leave negative reviews knowing that the products werent intended for them to use in the first place. again thank you for your input its a valid one and i hear you loud and clear.💖
@@TheCurlPapi: There is the argument that non-Black people should respect the fact that those of us with Afro-textured hair have limited access to products that serve us. But whose fault is it when certain products sell out because white consumers start buying them? That’s more money in the pockets of a Black-owned business. For anyone, especially the company, to discourage the use of that product by those for whom it wasn’t necessarily designed or marketed is foolhardy. The manufacturer needs to do whatever it must to meet the demand. Period.
Please buy any product that works for you. It's not a charity and the manufacturers are definitely not complaining. It just means wider market annndddd that means the product is actually great maybe even better that all the fancy huge money r&d hair products that have been sold to all of us for so long.
First of all, thank you for the video, I enjoyed it. I think that situation is complicated. To your point, capitalism is a system we all participate in and to your point, people create businesses to make money. I would add statement by saying that it is a privilege to do business in the US because business owners have access to great resources and human labor, generally. I think the bigger problem with indie brands going mainstream is distribution. Usually that is the main reason why indie brands become more corporatized, it is a means of survival built into American capitalism, which in my opinion, robs customers of choice and it also puts small businesses in a precarious situation with Big business. It’s honestly unfair and unfortunate on both sides of this issue. It’s like I’m proud of Mielle for making money moves but I also see the writing on the wall when it comes to representation of Black hair within the brand.
Why other black people acting like there isnt a multitude of black-owned brands to pick from is crazy. And why you wouldnt want a black own brand to expand and global is crazy, yall litterally want the worse for them. Mielle wasnt selling out that it is now
Good day... I personally do not see any issues here. There are a lot of natural products Black women can use on their hair. Surely the lockdown taught us that. However some have reversed to type and are relying on the system😊
At this point, we just have to wait and see how this pans out. I understand everyone’s frustrations as far as selling, but it’s wild to me how people just instantly dropped their support. Like at least for now, the products currently on the shelf are the same and should still work for you, but I guess we don’t know if that money immediately goes to the new owners now. As far as non-black people supporting brands made for us, it’s not a huge issue for me, depending on the products. I’m not ignorant to the fact that there are other people with thicker, wavier, curlier, dry, and frizzy hair, so if Black marketed products work for them then fine (that’s more money into the creators… for the time being lol). When it comes to material things, like a Telfar bag, I think it’s dope to see “others” with them. We want our Black creators and businesses to be big right, so why complain about others supporting when we continue to spend money with these other brands that generally aren’t marketed towards us? I don’t know anything about business, but I’ve heard of many small brands and start ups sell to investors, and then they’re onto their next venture. I’ve also seen many people say that that is a very common practice in business to sell to scale up, but obviously said brand/business should not lose its core values and integrity. Hopefully there will be more Black investors with the capital to fund these acquisitions to avoid these types of changes.
If you like this video check out similar ones on this playlist 👉🏼 ua-cam.com/play/PLuxKL2ci02y6WjSwPKY2yTxbfkhmg1oJ4.html
Here's a solution; instead of changing the brand to a one size fits all, why not leave the original brand as is since it was intended for "black hair" and add another brand to accommodate to european hair?
Makes perfect sense.
Cost is always more important than quality to these large brands.
Lol, Do you really have to ask? It's to wipe out the original formula which eliminates the original founder/maker and takes on the new owner and possibly even change the label/marketing/customer base!!
Because it will cost more money to do that. Companies are trying to make money good profit not go bankrupt.
@@msbeautyboss3784: Actually, it’s a smart move. Big companies, once they garner enough profits, do it all the time. They expand their market base. Mielle could have done the same given enough time had they allowed themselves to grow.
How can you build generational wealth in the black and latino community when you basically give up control of your brand? It makes no sense to me
I’m sure they sold for a very large number because Mielle was making coins!!!! Just for Black Friday they made over a million in sales. I watched her announcement on her Instagram and she calls it a partnership as mielle will be its own company with in the company (Chile whatever that even means) Monique and Melvin are still staying on but I can only imagine they probably won’t have much say into what actually happens to the brand from here on out but then again what the heck do I know 🤣.
RIGHT!! Suave, Loreal, and all those other european brands didn't have to make the same compromises as black owned CEO's. We literally can't have ish to our selves. It's like they forget the main reason they created these brands for us and get greedy like the colonizers and end up giving up their(our) power that took us so long to finally get.
One thousand percent!!! ❤❤❤❤
@@TheCurlPapi: They sold out. Proctor & Gamble isn’t going to waste their money without gaining a controlling interest.
You are sooo right and I am sure their are more that feel the same way. I remember when Carol's Daughter did this same thing in Brooklyn as some of us were concern about the change to the family secret formula that has been pass down to have your hair to grow. Forget the formula that works for your hair, but dance to the drummer beat for big companies that are giving those that sold awesome products to get that big pay out.
This whole concept of selling a brand is weird to me… there are literally hundreds and hundreds of products that are already geared to the audience of P&G.. we only have a small percentage compared to that. Our products were specifically formulated to help textured Afro hair, they have enough stuff already, why must our brands market to them when they’ve never attempted to market to us????
For decades or longer we were forced to use products formulated for straight hair. Only recently when Black business owners started creating comprehensive product lines for Black hair did white companies deign to formulate new products for Black hair just to compete with Black owned companies. They didn’t care a lick about our hair before then. Now, they’re chasing down the owners of every Black product that comes out. They don’t care about the Black consumer and don’t too much care about the Black dollar. History will tell you that. What they don’t want is for us to get rich. Especially not in business because that’s where the real money and power is.
Sometimes its called GREED
EXACTLY but anyway
They’ve been attempting to market towards us. For a while now since they know there’s money to be made from the “natural hair movement “. Doesn’t Pantene have a natural hair air line? It’s all about greed and capitalism. It’s all about having a monopoly.
Oh Dove and Pantene have tried it and failed 😂
I counter with this: what’s the point of buying black if it’s just going to be eventually sold, remarketed, rebranded, and eventually exclude the same market that’s been sending out “for us, by us” ads to get our coin? Atp, stop marketing to Black Women to appeal to our morality, and just be basic like other brands. I’m honestly over spending money on these brands for the same disappointment. Especially when I’m an Ayurvedic hair/skin care product creator myself. I’ll just go back to my own products. At least the formula won’t change. I’m 28 next month, and I’ve already witnessed three large well known companies switch up after marketing ME/MY IMAGE and I remember how hard they went in those ads, especially Shea Moisture. It’s weird to see people angry that we’re angry? It’s giving gaslighting🤨. But I digress. I see them for who they are and will move accordingly.
YESSSS it's infuriating af
Well said 👏👏
Right. The “well, capitalism, so get over it 🤷🏾♀️” thing is honestly infuriating.
Happy birthday 🥳 Aquarius?
💯
I don’t think people are upset that they will be making such a big business move. I think people are upset because with these big business moves it’s always the black consumers who are negatively effected in the form of formula changes at the expense of appealing to a certain audience
Exactly
Noone seems to address the fact that black haircare lines were started so BW could have use of clean & safe ingredients due to history of other brands being unethically hazardous to their health . PERIOD-T. THAT'S WHY I have an issue with those brands. You can cater to another audience with products specifically for their hair types under your brand & keep the original products for BW. It's the overall full compromise & only looking at the small picture & not the essence of the bigger picture to keep financial growth not only in your individual pockets but in the black community as well. They sold out ONCE AGAIN not thinking about how it affects those that support them in the first place. This is truly disappointing!!!!!
A lot of hair products not owned by Black people have harmful ingredients in them that are geared towards Black people. I don't trust them. They are going to change the formula, and the Black people who continue to use it will suffer.
Thank you! Pantene didn't change their main line completely for black women. They added an additional line for our hair. Changing to accommodate white people is the reason there had to be a natural hair movement. In order to fit in and seen as professional we had to relax our hair. Even relaxed it was still impossible to find good products. It seems like every time we began to do something positive for ourselves they come and hijack it.
When we sell out we sell our power.
Exactly
💯
BOOM!
And that is their plan. WHY can't these intelligent young entrepreneurs see that?
@LivingEmpoweredToday because they are greedy and not so intelligent after all.
I personally think a lot of brands are being forcibly pushed out. The higher ups want to keep control of the Black Hair market.
Exactly
Of course they do. It's a billion dollar industry. If black people get a share of it, it will generate wealth in the community.
Exactly and to me it’s way more sinster, they make sure to start adding toxic chemicals to the products. They are actively trying to harm us so no I will never be happy when a company sells out. It shows me they never cared about the customer in the first place
Just like they're keeping a tight control of the Black Music Industry & Music INdustry in general
Stop the excuses!
I still haven’t forgiven Shea Moisture for whatever tf happened when they sold. Both my hair and my daughters hair was sooooooo damaged because we had no idea the formulation changed. It caused months of unnecessary breakage and damage. Smh
I’ve experienced no difference in their products. They still work great for my hair. I also don’t know anyone irl that had any issues.
@@dinkyboss ok? Congratulations? What should I do with this information? Lol. Your experience doesn’t invalidate the multitude of people who had a different experience. I’m glad the formulation changes didn’t impact you or your hair but it definitely did for my kid and I.
Idk when the formula changed but I noticed that Shea moisture suddenly no longer worked on my hair and my hair became so dry and damaged, I thought maybe something in Shea moisture just slowly damaged my hair over time but now I’m wondering if it’s because the formula changed- but again I have no idea when they changed it so can’t be sure, but it would explain so much cause I always thought it was so weird that it was suddenly damaging my hair?? It had worked perfectly on my hair for years and used to make my curls so pretty
@@iamacat6448 that’s a fair statement. For me, the time I started to notice damage to my hair was right along the same time that I found out the company had been sold…and since I used their products LOYALLY. I’m not sure what else could’ve caused the sudden change in both of our hair. I don’t mind selling but at least let us know when the formula changes. Reminds me of Honey Pot changing formulas and women on Twitter finding out via other women having sudden reactions they’d never had to the products previously.
@@anhserc3534 omg no, honey pot has changed their formulation? No wonder it doesn't work near as well. Why tf can't they leave shit alone. So frustrating!
Now these brands are black faced now,,,, Once they Sellout,, I MOVE ON… DIY is life ✊🏾
This definitely will force me to make my own products because I have been using Shea moisture for years and in the past few years, could not understand why my hair has been falling out so much after washing it. This explains everything. I can sure say they certainly sold out quietly. Thanks so much for this video.
I don't think there is a problem with selling your business, but when they change the ingredients and makeup of the brand, that's the problem. I only support fully black own brands when I buy black, after it is sold, it is no longer black to me so I don't buy them anymore. I just move on.
The problem is there’s tons of valid and logical reasons ingredients get changed. Typically the change are minuscule and are caused by things like availability, pricing, etc. Any marketing to a wider audience is done in a superficial way. Idk why people assume that when a black brand changes anything it’s automatically trash. Most business can’t survive very long on only one audience. Marketing to a wide variety of people is business basics. Why are black owned brands being targeted for basic business practices?
I am a Caucasian male with long 3A dry, coarse locks and have been on my curly hair journey for close to 4 years. I've been supporting Mielle for a little over two years, and the Rosemary Mint line was my first products, including the oil, that I tried. That line has done wonders to reduce shedding and increase moisture for me. The Mongongo oil and Babasou and Mint deep conditioners are also favorites.
The honey and pomegranate line is another one that I like, even though it's designed for type 4 curls. I noticed that Mielle added two new products to that line and I'm wondering who they are for as they appear to be light weight stylers. I wish she would have added a honey & pomegranate deep conditioner instead.
I support these products as they work well for me exactly like they are formulated and they don't have trash ingredients. That's why I was disappointed to hear she sold part of her company to P&G as I fear reformulations will come next, followed by discontinuing products I like. The formulation changes are why I gave up Shea Moisture, along with them doing silly things like rolling out new products and then discontinuing them a year later.
I agree with you they shouldn't change their ingredients its messed up. And shea moisture prices went up also. Which didn't shock me. What their doing with black hair is gentrification also their essentially colonizing keeping the name but kicking us out.
3a is that even curly? Or wavy? Course? No… maybe dry? Same, African American and Latino! What don’t you people under stand? 3c 4 a b and c are still SOOOOO different from 3a 🤣😂🤣
@@biancasowesscoast6465 No? 3a is curly, I just searched up 3a hair and it is definitely not wavy 😭 it’s not coils, but it’s curly for sure.
@@biancasowesscoast6465 Hair being coarse has nothing to to with hair texture. It's determined by the individual diameter of the hair strand; any hair texture can be coarse, medium, or fine. This is one of the biggest misunderstandings of natural hair in particular.
Locs not locks🙄🙄
That’s fine with me. I love supporting small owned black businesses. Their like hidden gems 💎
It's perfectly understandable that companies want to expand their audience and make more money (staying stagnant in business is considered declining) but that does not have to include abandoning your core audience which was already an underserved market for a long time.
Instead of just adding product lines for straight and wavy hair, they sell to larger corps that cut costs in the formulas and make them not work for the core audience anymore.
Selling to these corporations just means abandoning your original consumers and compromising the integrity of your products. It's disappointing but not surprising. 🤷
I really hope they don’t make changes to the formulation, as of now Monique states there won’t be any but at the end of the day I’m sure she no longer really has a say in what direction the company goes in and if they really want to they can get rid of her and Melvin at any point
THIS!! Those european brands didn't change ish when it came to it's original formula to accommodate us, they just added another line specifically "designed" for us. Greed is a mutha I swear
@@TheCurlPapi I don't know what their paperwork looks like so I can only speculate but I wouldn't put it past them to reformulate in the next few yrs.
Monique may have sincere intentions like other brand owners did but these larger parent corps don't value quality, they are in it for established brands that make money. They aren't the same as business owners who build their companies from the ground up out of passion.
@@divathedivinegoddess8001 yeah bc most of us aren't bothered by other people buying from the same brands, it's just when brands change the formulas that it becomes frustrating. They're really showing where their priorities are.
Well said 💯
It's sad but just make your own products . It's actually kind of fun
Some many shampoo and conditioners sold in beauty stores have awful ingredients in them
Bw shouldn't have to do that
Wtf
Out of curiosity, how do you make your own hair product? The most I know is to use water, egg yolks and rosemary oils and I've never gave it a shot. It has always been a thought experiment. It's really cool how people can just work with what they got, using homemade concoctions.
@@Turquerina I make my own deep conditioner. I use egg, olive oil, mayo, and honey works wonders. There are many diy recipes on UA-camr !!!
@@luv4rinaThanks for the insight! I'm glad that your homemade works well for you. DIY recipes sounds really interesting, hopefully I can check some of those out.
This is exactly the reason I no longer support any haircare company. I experienced this change for the bad with Cantu and I said to me never I will rely on a brand for my hair. I adapt myself with a simple haircare routine with only natural products (things I can find in my kitchen). As people of color, we know how important it is to find something working great for your hair, and one day when you wake up they changed the compo, you have to spend money to find something else, and it's never ending. Cantu was the last straw for me. I keep it simple. If they want to sell great for them, I'm not supporting anymore.
Cantu left white flakes in my hair and irritated my scalp.
@@ASprinkleofAnime Same for me! I used the leave in for years with no problem until they kill the product themselves by changing the compo. 😑
I agree. I used Cantu when I went natural and it worked great. But as soon as they changed the look of the brand and possibly the formula, I dropped Cantu immediately. Now I'm using another brand.
The sad thing is that i didn’t know that Cantù used to be black owned.
Cantu is the reason I had to cut my hair. The moment I put the conditioner in my hair it turned my hair pretty much into locs. I was able to detailed. That time. Like a fool I tried it again paired with the shampoo. That time I had to cut my hair! Before anyone says anything yes I detangled before washing and I wash my hair every week. My guess is that they change because whites don't need as much moisture plus have oily scalps.
This is a great topic. 98% of my hair stash is black owned products bc it fits what I need and is for us. When the companies sell I might not buy them as much but if I loved a product or two I’ll keep buying it.
When these companies sell and they change their audience and their product formula to fit another group that’s when I’m like no ma’am.
I know the black dollar is very powerful. Are the owners not getting enough of the black dollar, is that causing the black businesses to be sold? How much money is enough, or is enough sill too little? Food for thought 🤔
for sure when the formula is changed and it no longer works for me im over the brand. shea moisture was my go to for a really long time and when they sold and changed the formula you could immediatly could tell the difference. thank you for enjoying the video.
💯💯💯💯💯💯💯
They see that big check and can’t (or don’t) resist!
It’s hard work running a business. The thing is, companies like Mielle, The Mane Choice, Carol’s Daughter, and Shea Moisture were growing and expanding. Take your profits and buy other companies. Branch out. Create jobs for Black people. Join up with other Black-owned companies. Conglomerate. Gain lobbying power: we all know corporations run the government. We’ve been locked out for over 400 years. Why give the little bit of power we do gain back to the white man? As soon as we get a little traction they come after us. Y’all don’t think this is by design?
@@hereforit2347 you said it all they dont want us to have nothing. We're not allowed to have nothing. This is why as much as I miss buying shea moisture I refuse to spend my money on them. They truly sold out. Shea moisture should be f'ing ashamed of themselves. It's disgusting to see how quickly they sold and how they changed the formulas of their hair products. F them and their money hungry bs. Ima make my own hair products and I'm not selling them to anybody. Its hurtful I'm tired of hearing of a black owned company just switches it up but I understand the gatekeepers yt ppl are wanting the black dollar but if they did they should've kept the formulas the same and not put a white women in the dag on commercial. Leave it be. They want our ppl to constantly go to them because their the ones creating the struggle and they know at every level that they have the money and know very well ppl of color will do it at times for that check.
I think what it really comes down to in the end is the persons purpose for creating the products. If an owner cares more about money than the quality of the products and the people that they serve of course it's easier to sell. Especially when you want to let go of some of the stress that comes with owning a business. Most people start a business to be successful rather than continuously having quality products and serving the people that support you. But the bottom line is everybody has a price at some point but it really depends on what type of deal the person is willing to cut. The problem is is that there are so few high-quality black products on the market. I feel like people of color have been marginalized in every single way. And for companies to continue to do it especially when it comes to something that is so sacred to women like hair. Is it double disrespectful to be honest. I don't have an issue with companies selling their business my issue is is the product going to suffer and 9 times out of 10 it always does. Oftentimes It suffers even with the original owners. 😒 The moment something becomes super popular they start cutting the ingredients and it's really disgusting to be honest. I just want a company that actually stands by what they sell and gives people quality regardless of circumstances. Why is that so much to ask? The crazy part is people are willing to pay more for equality but they still give you trash and make you pay more anyway. So fucking disrespectful
Girl you said a mouthful!!!! The don’t really care about the people, they care about money and “success”. It’s all about $$$ for them
PREACH!!
👏🏾👏🏾👏🏾👏🏾
Lol the brand will no longer be led by them. That's the funny part that they need to stop lying about.
Thank you for breaking down this video I understand Mielle want to sale to all races! I'm going to keep buying if it still works for my hair but Shea moisture hurt 😂my feelings a couple of years ago messing with Jbco leave in so I had to move on after that relationship 😅
😭😭😭 why they had to touch the jbco line it was sooooo good. I didn’t even realize the change until I was comparing a new and old jar of the hair mask, I was like what the heck is this 🤬.
They can continue creating products for Black hair, they can continue marketing those products to the Black consumer, and STILL sell those products to non- Black customers nothing was stopping white people from buying Mielle products.
The way you get a P&G is by keeping your business and building a legacy. These conglomerates are built over decades. Not a few years and then giving up to a bigger company. What a joke. We will never build black capital.
I understand the nuance with generational wealth & capitalism BUT I wish these sellers would create hair care brands (post selling their original brand) that are specifically for Black hair. Nothing from their sell should prohibit them from creating entirely new hair care brands that are only for Black women's hair. As a BW, it feels like (& is actually provable) that we cannot have anything solely for us that is by us. Of the millions of hair care brands on the market worldwide, why must THESE particular brands be sold in a manner that substantively strips control away from the Black sellers? Yes, these sellers are agreeing to it but why must their company always be acquired in this way? Also, why can we (as Black women) not be allowed to keep anything that's specifically made for us? This feels malicious, because us BW often are already marginalized to less than half an aisle space in places like Walmart (in other stores, we get far less than that). So this monopolizing Black haircare brands (& ultimately ruining them), all to diversify to markets with oversaturation of hair care products meant for them-whereas these products aren't-it feels pointless. Because the ONLY reason they [these White companies) want it is b/c we have it and love it, and in less than a fortnight, we can lose something that took us months in our hair care journey to find, learn how to use, get our hair regimented with, all b/c the dominant race of women, White women, want it. So it's just depressing and upsetting, b/c I know the formula will change (as it always does). I didn't use Mielle but I used Shea Moisture before it was sold, and living through that, having to start over with my hair care product & find something else that's low maintain that works for me, it's hard. Oh well...
This is so sad because for one, the customer gets accustomed to the hair products and now they have to move on to something else that may not work for their hair. I have a small all-natural body and soap business which is doing well. I will never sell to those big conglomerates! WHY? I care so passionately about our black haircare. It's so hard to find real natural products that work for our hair type without spending hundreds of dollars. I hope more black-owned businesses will come together and invest among themselves so that the wealth stays in the black community and we can actually have businesses that cater to us because the other ethnicity has so much more choice on the market for hair care in comparison to us.
We need to build infrastructure. So eventually, a plateau is reached and selling or taking on investors is necessary. It's important to stay aboard those companies to ensure the integrity of the products.
Once a large company buys a Black Hair Brand they change the formula. Anyone bought the original Shea Moisture or Carol's Daughter anyone notice how your hair grew nicely and then you buy the brand after sold and it breaks your hair off because they added cheap ingredients. Once they sell I'm done with them and I just keep my stash.
It feels like black hair companies are being targeted. Like buying these companies to changed the brand is intentional.
Imagine if Shea Moisture, Mielle and Carol’s Daughter had all banded together, now this, this would’ve been a conglomerate! Quality maintained and generational wealth. Sigh
It's infuriating and sad. I'm going back to using homemade stuff like Indian hemp, jojoba, argan, coconut and almond oils. Also the family favorite, green Dax grease 😁
Dax grease..Keep that energy up Queen..Lets see if their dumba** will try to use that too🤣🤣
Dax is not black owned either.
@@browneyedgirl4268😮whatttt
If we keep selling to big conglomerates, we won’t be able to create and have our own conglomerate.
I really want to know what the driving factor is for selling. To make more money? Or for the products so be more accessible?
I really hope that my new favorite mielle products that I just discovered in the past 6 months don’t change! My hair loves and is thriving.
It’s always disappointing to see the sale happening. I really hope they don’t change. Why is it always that black companies must “branch out” into other demographics? Why must we be so inclusive. (In literally everything we do)
I’m just saying, I’m not out here buying redken, matrix, bumble and bumble, drybar. You don’t see these brands catering to black hair.
Cantù was never actually black owned but the concern still stands
The dominant society only needs to show us money and we give up any and everything. We are so easy with no foundation or racial pride. It’s sad.
This video talks about creating products that everybody love. Lets be real, our hair is different from other ethnicities. The new owners always change the product and then it no longer works for our hair.
Its been a lot of discussion. The only thing I will say is that I am happy a formal announcement was made, unlike other companies, lol. This will (and I’ve it already) other black owned companies state on their IG pages that are black owned. Unrelated did you see on Carol Daughter’s IG stories they will no longer sell products from their site starting next month.
i was saying the same thing, i received an email and was like woooooow. most brands wont make an announcement and you wont find out till months even years later.
They made the announcement after the backlash tho
@@jessinicole7998 True. Obviously this deal was something already in the works and not something that happened overnight/in the midst of a “scandal” for lack of better words, or uproar I should say. So it’s possible that they decided to announce it that way prior to the uproar because of past incidents (not hair but most recently what happened with the Honey Pot), whether they did or didn’t, I think it was fair of them to announce it that way.
Just imagine if BO hair companies banded together and built their own empire?
Great video and topic! I only use their DC but for those that can use their products, I totally understand why they are upset. Gentrification is a terrible thing but money talks obviously. 🤷🏽♀️
The owner of Mielle said on Twitter selling the company was always the goals. That's how they think they'll build generational wealth. As if these yt hair brands are selling left & right and not keeping it in the family. Very short sighted and very greedy to me
She is building generational wealth.. For her and her family.. Why did people think the whole community would be involved in that? She's a capitalist. This is what capitalists do. And they don't share either. They may give crumbs to feel better about themselves or their image but that's it. All black capitalists are like this.
The idea is to purposefully eliminate the ethnic competition which many fall for. These brands effectiveness has changed, on purpose, and turned off the ethnic consumer
No matter which way we put it, this was a poor decision. This is one of those situations where you don't have to be in it to know the context of what's happening. It's blatantly a sale out and in no way beneficial to black people. P&G is wealthy enough!
I think there’s a little bit of bullying by the big companies as well as some black owned brands just being greedy for money.
Jayda’s beauty supply (I think that’s the name), exposed video recording of how she’s being intimidated by the ppl who have a lock on beauty supply stores 👀 it’s quite creepy and sad.
I know I don’t give a concern over this brand and all others. I make and use my own creations. Just invest in a high quality rosemary essential oil and add it to everything. Problem solved!
True but what I don't get is if you want a bigger market go international. You have so many black dollars all over the world.
There are so many excellent Black owned haircare lines. We can just move on to a new brand and give another Black entrepreneur a chance to shine. As a business owner, I don't have problem with a Black company selling - for many entrepreneurs that is the goal. I am hopeful that Mielle will use their coins and do other great things. Pivoting is natural for entrepreneurs. And again, those of use who buy Black owned hair care products, please move on and find another company to support. There are so many excellent lines out there waiting for you.
When you’re 4C there are not many options actually.
@@jessinicole7998 I have 4c hair and I patronize a number of small black owned brands that make products that work well in my hair. In fact, there is a black owned brand called 4C Only. There's also Soultanicals, Miche, Shescentit and many others. It's fun to explore, try them out and watch the small companies grow and flourish.
@@jessinicole7998 check out Bella curls. You can find them at Dollar General mainly.
Camille Rose is the best one for me. But it was a long journey before that. Finding unbiased stylists as well. Even went to “natural” salons that would recommend me to getting a texturizer or a blow out.
The problem is that we invest in these companies & they still turn on us & purposely cater to other groups instead so why support them at all?
I would never sell my brand to someone that don't care about our hair but want money. Lost respect.
Mielle did not do well on my locs. Not buying it again anyway.
I’m no longer buying it the same way is topped using the others that sold out
i was thinking of stocking up on my favs before theres a reformulation, although monique says there wont be one of of now
@@TheCurlPapi they all said that and then boom new and improved or the products don’t work the same. I was a die hard carols daughter fan from before when she only had body care so I was excited when she got into hair care. Once she was bought out even the smells were different
I don't have any issues with a brand owner selling their company to a larger manufacturer. However, I would like for there to be some level of transparency so moving forward, as a consumer, I can make the decision whether to continue buying or not.
Yeah, because my girl, Courtney man, she built that shit from the bottom up, and she said she was the boss that was so top dog of her. I love that and her, but when she sold out for whatever her reason was, she can’t say she, the boss no more you know how inspirational that was to people like myself and other women of color, my feelings are hurt to the bone
For me it's not so much that they sold. The fact is I have not seen good examples of black natural hair brands that sold and the integrity and formulations of the product didn't change. So of course I am disappointed and skeptical, is this a brand I will continue to use?🤔 Great reporting by the way.
I am glad to know the truth. I won't be spending anymore of my money on anymore of their products. The Walmart I go to still has all these products in a people of color section. So if it wasn't for a UA-camr sharing the news I wouldn't haven't have known.
Briogeo was acquired as well just an fyi in case you weren't aware. I know that there was a slide intending to show several black businesses at the 5:25 timestamp.
What😮
Get out I didn’t even know. Now I definitely respect Monique a little more because atleast they mentioned the brand being sold, lots of times you don’t find out till weeks or months later and in this case today 🤣.
Thanks for sharing! I’m about to start making my own products at this point.
What?!! Had no idea! Really! Thanks for letting us know.
Oh no
I've spoken on this topic many times on TikTok and I truly feel that a lot of people are overreacting. By only looking on the shelves of Walmart, Target and Walgreens yes it looks like we have very little options. However there's thousands of small business owners that sell natural hair care products on TikTok and other platforms that are BEGGING for customers. Not to mention there's a hair store on every counter that's full of products formulated for kinky curly textured hair. We are not lacking products for African Americans...period. Broaden and branch out to supporting small online businesses and the products are shipped directly to your home.
As a business, I applaud the growth in order to reach their goals. I don't agree with companies changing their formulations in order to accommodate others. Either the original formula works for you or it doesn't no matter the race.
I own a natural hair care line myself and 30% of my customers are white. I'm not changing any of my products...either it works or it doesn't. It was formulated to add moisture to dry, brittle kinky curly hair not a race.
Our ppl don't know how much it cost to scale and keep the doors open bc when demand increases more than output that can result in your business closing as well. Bc it take longer and covid led to business closing cause they could not meet demand for scarcity of a product...
So messed up...I doubled up on a few items before the ingredients change and that will be soon :(
I’m stock piling line crazy! This is the only thing that my hair loves and thickened up besides wild growth oil!
If They're not changing the formula or the price, I don't see any problem.
Black women its easier to make your own products, diy products is much safer than those expensive brands.
Just put in the contract when being sold to not change the formula of the product.
Stop Selling the Gift God gave YOU. This is for your generation to add prosperity to your family. Other families pass their wealth down the bloodline, we pass ours across to another bloodline. 🤨😔
This is business today. No monopolies but oligarchies. They can't be stopped. The og owners probably very well couldn't handle all that growth. Back end expenses increase greatly Im sure. And maybe they just wanted more money. It is what it is.
People don't consider that big black owned businesses means black people can be hired and paid fairly
The creator of the product has a right to sell off their company or majority shares as they see fit the bottom line for many is financial profit. The problem is that concerning product will be changed many times from using natural ingredients to that of chemical based ingredients which cost less . To make . Which means they can make much more . Product increasing their profits.But with product for blk people .they change the formula. So much that only a few blk people will actually be able to use the product . Even their advertising will change to only show racially mixed people and other races using the product while pushing out blk representation. Altogether. And that's a problem . Only straight hair or lightly curly hair . But never course tight coiled hair or 4c as it is called will disappear. And that's problematic.
Products of this type were formulated for curly black hair, but there are white people with curly hair like me, who use this type of products, and they work very well, no need to change any ingredients. I use mielle and camille rose products, I really like them. Most white people have straight or slightly wavy hair, and these products don't work for people like me, they don't moisturize enough, they don't get rid of knots, they dry out the scalp etc.
I don't see the need for the formulas of these products to be changed so that people with straight hair can use them, because there are already a lot of products for them. The oil was already popular, and now it's even more so because of tik tok, I couldn't try it, it's been sold out for a long time here in Europe. Everyone has the right to buy what they want, you can't stop it. Eventually they will forget about it, and then those who really need it will be able to buy it💇
I dont even have curly hair.. and it works for me.. sooo there is no need to change the formula.. they sell this on amazon.. and cvs.. i dont see it being "sold out" O.o
@@Jamie-gc9cp like I said, I live in Europe. We don't have cvs and on amazon it's very expensive.
@@NataNyan95 they have it in stock on their website unless they dont ship to your country. If its hard to get in your country, then more the reason you want their business to grow, only when their business grow will the product be readily available in far away or small countries.
The one that hurts me the most is the Mane Choice because it was the closest company to a luxury brand for half the price! Now they are adding all the good ingredients to the bottom of the ingredient list. Now if I want better ingredients I have to spend money on expensive brand
But honestly I’m happy for Monique. She’s worked hard to get where she is so🤷🏽♀️ and It’s so many great black hair care brands to choose from that have way better ingredients than her brand anyways. So I guess that’s why I don’t see what the big deal is😭
They don't want black women to shine that's all im seeing.
I think they are forcing them to sell their brand.
shame. built an ENTIRE Quakertown but they decided.....
If God don't bless it, it ain't blessed in Jesus Name. I don't look at popularity of use of a product. I pray in Jesus Name, asking the Lord to lead me in what to get for my hair.
Mielle founders definitely just purchased a million dollar home, they weren’t itching for the money or expansion. They were being greedy and wanted the investment.
going back on your principles (advertised in this case- who knows if they planned this) to gain profit and advance yourself is literally the definition of a sell out
If y'all watch the show the "Riches" its like exactly what is going to happen to a lot of black own who sell their brand changes is always good but at what price IJS.
The girlies are really fighting over a $10 bottle of soybean oil???😂😂😂😂😂😂 please. It is NOT that deep.
I no longer seek out black-owned brands- I just look for products with quality ingredients. It doesn’t make a difference to buy black when it appears that these companies just want to sell to highest bidder asap anyway.
That's going to be true for any company, unfortunately. Once it gets big, it's going to benefit the owner to sell it.
Same thing happened with BET, black woman sold it to Viacom.
It’s short sighted and detrimental. I hate it here.
You telling me they couldn't partner with rich black folks? Bs. Our ancestors worked hard for a payoff they never saw! Everybody want theirs now. Its bigger than getting the bag. If she held on for her kids and built it up her gandkids would be billionaires and one of the richest families in America. Our parents did the same thing for us. Why is it as a people we never understand that we might have to sacrifice for something we will never live to see.
Thats ok! I just wont be buying from these brands.
Wow the more you know. I did not know mane tail sold, idk im torn 😅whats wrong with selling.
3:24 TIMESTAMP for BLACK-OWNED BRANDs
Well I’ve used this brand for three years and I’ll more than likely will only buy the hair drops only unless they change it too! I’m sick of this selling out and receiving low quality. I’ll stick to Dominican products because they are rich in moisture and quality.
Building generational wealth is building a company and having it in your family lineage for centuries while profiting year in & year out. The greed some of these black owned businesses has, makes them short sighted. We can’t complain about owning nothing, when we sell out to whomever comes knocking at the door. Mielle was doing fine, as was shea moisture (well I could be wrong but it hurt), it’s just pure greed.
Great quality and a grounded perspective
Besitos lol 😘
Black businesses owe you nothing. They owe their family and their generational wealth. Good for all these brands thriving and growing exponentially.
I think when you market to a certain demographic that is a minority it causing their own downfall when they sell out to broaden their product demographic. Carol’s daughter and Shea moisture have not been selling the same since they sold out. Same will happen with Mielle cause this downfall happened during instagram and tik tok era. ✌🏾
this why i never shopped with any of them before
I don’t think y’all understand how difficult it is to manage a business that is swiftly scaling up. Companies typically do these mergers to keep up with the pace of their business and take some of the stress away from the original owners. Also y’all formulas change period! It isn’t always due to mergers or “white washing” sometimes ingredients aren’t available anymore.
We have to stop putting so much power into products because THAT is what makes capitalism continue to thrive. If every product I use were to disappear today I’m not going into a frenzy because there’s always something else out there and I will be okay. I have a good solid TECHNIQUE and can adjust products accordingly, based on the look I’m trying to achieve.
AMEN
Very good video 😊
Thank you 💖
Every business owner has an exit plan. Some exit plans are for them to sell it to the highest bidder for others they transfer it to their children. Ultimately, they have to decide what's best for them.
The person who created/started a great brand for Black hair (entrepreneur) hads specific ingredients... And they didn't sway to alternatives to make it cheaper or for different texture hair!
If works for us to create healthy thickness, edge regrowth or alopecia! Why didn't "BIG MONEY " already create it... Too busy make fake prouducts they knew would never work for Black hair. I see keeping capitalism in play by letting the creator stay on but not the owner ever. Now can you Unilever or P&G is now so concern. We didn't just resently get here with our different versions of hair texture! They see 💸💸💸💸💸💸💸💸💸... as we leave "the💰r" products behind. For entrepreneurs the are like me and understand the needs.
Sorry, I too dropped Carol's Daughter long ago!
Thank you 👑
And a shrinking number of black women business starters due to domestic violence deaths
I now spend my money on Brazilian hair products. It works for me…
CANCEL THEM ALL and go back to the OG products that work!!💯‼️👋🏾 #INeverUsedThatLineAnyway
Why sell when you can crate a new brand for Europeans while keeping your core brand essentials towards your original demographics which was black from inception.
I’ve recently started feeling guilty, as a white femme person with curly hair, for buying products that may be geared for tighter curl patterns than my own. It’s a slippery slope for me, and I’ll only speak from what I know and not for POC’s, but there’s a fine line between wanting to support POC/Black owned businesses while also not wanting to take away from those who have tighter curl patterns who may not have as many options for their hair (which I can empathize with and understand). I do have a problem with white women with pin straight hair taking products from POCs because the majority of the hair game is dominated for the Eurocentric beauty standard, and also because there are more people in the world with straight hair; but, that doesn’t mean there shouldn’t be more hair products for people with waves, curls, and coils. It just means that the people with straight hair need to stay in their lane.
i appreciate you being honest and open. I personally don't think you should feel guilty as you have curly hair and the products are intending for curly hair no matter what ethnicity you belong to. the issue for many (and i cant speak for everyone) is when people who have pin straight hair with not texture start using the products. my biggest issue is when they leave negative reviews knowing that the products werent intended for them to use in the first place. again thank you for your input its a valid one and i hear you loud and clear.💖
@@TheCurlPapi: There is the argument that non-Black people should respect the fact that those of us with Afro-textured hair have limited access to products that serve us. But whose fault is it when certain products sell out because white consumers start buying them? That’s more money in the pockets of a Black-owned business. For anyone, especially the company, to discourage the use of that product by those for whom it wasn’t necessarily designed or marketed is foolhardy. The manufacturer needs to do whatever it must to meet the demand. Period.
Please buy any product that works for you. It's not a charity and the manufacturers are definitely not complaining. It just means wider market annndddd that means the product is actually great maybe even better that all the fancy huge money r&d hair products that have been sold to all of us for so long.
Pin straight hair to me is anything above 3c
by this logic, should curly haired people stop buying straightening products and straightening their hair?
First of all, thank you for the video, I enjoyed it. I think that situation is complicated. To your point, capitalism is a system we all participate in and to your point, people create businesses to make money. I would add statement by saying that it is a privilege to do business in the US because business owners have access to great resources and human labor, generally. I think the bigger problem with indie brands going mainstream is distribution. Usually that is the main reason why indie brands become more corporatized, it is a means of survival built into American capitalism, which in my opinion, robs customers of choice and it also puts small businesses in a precarious situation with Big business. It’s honestly unfair and unfortunate on both sides of this issue. It’s like I’m proud of Mielle for making money moves but I also see the writing on the wall when it comes to representation of Black hair within the brand.
Why other black people acting like there isnt a multitude of black-owned brands to pick from is crazy. And why you wouldnt want a black own brand to expand and global is crazy, yall litterally want the worse for them. Mielle wasnt selling out that it is now
Good day...
I personally do not see any issues here. There are a lot of natural products Black women can use on their hair.
Surely the lockdown taught us that. However some have reversed to type and are relying on the system😊
I think we still have Camille rose though 😢..
There are literally hundreds of other black owned beauty businesses to choose from, they just aren't mainstream.
At this point, we just have to wait and see how this pans out. I understand everyone’s frustrations as far as selling, but it’s wild to me how people just instantly dropped their support. Like at least for now, the products currently on the shelf are the same and should still work for you, but I guess we don’t know if that money immediately goes to the new owners now.
As far as non-black people supporting brands made for us, it’s not a huge issue for me, depending on the products. I’m not ignorant to the fact that there are other people with thicker, wavier, curlier, dry, and frizzy hair, so if Black marketed products work for them then fine (that’s more money into the creators… for the time being lol). When it comes to material things, like a Telfar bag, I think it’s dope to see “others” with them. We want our Black creators and businesses to be big right, so why complain about others supporting when we continue to spend money with these other brands that generally aren’t marketed towards us? I don’t know anything about business, but I’ve heard of many small brands and start ups sell to investors, and then they’re onto their next venture. I’ve also seen many people say that that is a very common practice in business to sell to scale up, but obviously said brand/business should not lose its core values and integrity. Hopefully there will be more Black investors with the capital to fund these acquisitions to avoid these types of changes.