How To Optimize An Amazon PPC Campaign
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- Опубліковано 21 тра 2024
- Here's how to optimize your Amazon PPC campaign to effectively reduce your Advertising Cost of Sales (ACoS) and increase your Return On Ad Spend (ROAS). In this video, I review 2 main ways in which you can do this along with 1 trick that I've learned.
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⏲ TIMESTAMPS ⏲
0:00 Reviewing My PPC Campaigns' Performance
0:35 Look For Abnormalities In Your ACoS
2:18 Keyword vs. Product Targeting Campaigns
3:03 Product Targeting Is MORE Efficient
4:36 Remove These Targets ASAP
6:19 Only Target Exact Match Types
7:50 One Trick To Decrease Your ACoS
11:01 How You Can Create The Best Ad Campaign
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#DebtToDollars #AmazonFBA #AmazonSeller
Dude, thank you for being so candid, not blurring everything out and actually giving us some solid tips other than the basic "Step by step beginners guide" Super helpful video. Thanks again!
This is the first time I am able to understand ppc campaign - you made it so clear and succinct. Thank you Anthony
You really give good tips/tricks and show your own information to explain. No grey areas. UA-cam is filled with so many scams and half-told information. Thank you so much!! You rock.
Very Helpful and Informative
Awesome comprehensive breakdown! Your insights into optimizing Amazon PPC campaigns are incredibly valuable. I love the practical tips, especially the trick to adjust bids based on ACoS targets.
Hey dude. Just found this video to get some clarification and help on my PPC for my first launch. Currently have an ACOS of ~26% after 2 weeks. I think that's good. Anyway, I really liked your teaching style paired with the visuals you used. Will be going through your channel soon. Sub'd!
Best video on ppc on the youtube 🎉thanks alot ❤
Like your no nonsense approach to your presentations / videos
I appreciate that!
You should do SOPs for all the tutorials that you do, if you do let me know and i would get into the mentorship program 👌👌 keep up the good work.
Thanks for the video. What's a good way to balance this with the placement feature (TOS, etc)
Thanks a lot for your explaining on PPC and as I'm new on amazon the way you explain it really helped me. One question please I start buying from DOBA do you think is it good idea to use PPC? as you the profit margin its quite low?
Thanks for the advice and tips. Wanted to ask, the last part of the video where you demonstrate the co-efficient division tip, would that work for a new amazon seller just launching or is that directed more at established sellers whose product has been on the platform for a while. Thanks
It's really crazy. I feel like I am watching my twin on UA-cam 😂
4:17 What threshold of reviews would say is enough to gain buyer trust and a higher conversion rate where you no longer run Ads?
I have not followed anything explained in this video but still have 6-7% acos , and I am not agree only using fix bids when we are launching new product , we need aggressive approach in first few month and we need more traffic on new listings so listing bsr can improve and I like the idea how to optimised bids for desired acos, thanks for your efforts !
Appreciate you
@@DebtDollar hey bro, quit trying to scam people.
Hey, I started running product targeting camping kept the bid a bit higher then suggested, but no getting any impression in the campaign, what should I do?
Why you've active filter enabled?
Sir, what is the purpose of adding an Ads campaign in the storefront in Amazon and how is it done? please reply
when to use the trick of ACoS ?
Thanks again for the very informative video on PPC. Currently I am dealing with that with great confusion for our first launch. I watched the video several times, and I agree with your reasoning for the Exact keyword targeting and changed my keywords to Exact. At the same time some others insist on no Exact but definitely Broad at the new launch. I am very confused.😵💫
If you have the budget you should launch all the different campaigns (Broad, phrase, exact, Auto)
As in the start, we are not sure of the results ourselves so the insights from the reports of these campaigns will help up make the decision
BTW, how is your launch now?
@malikjunaidhussain9419 It's been pretty good although spent most of the profit for ppc. Now we are on the first page organically with all the top keywords, and at the same time going on with lower budget campaign to keep up.
What is the outcome now !
What is the outcome now
@@iamyourboy0072 Used Exact, and it has been selling right off the bat. Of course it is not only about the PPC. The product is good.
If someone create Amazon storefront ads campaign it means?how to create n why? Please reply
Hi, I want to learn Amazon PPC what is the best source?
Q: if you are bidding on broad, phrase and exact for "golf towel", if all bids are equal does Amazon charge you for broad, phrase or exact?
We normally don't run PPC like this, to avoid the cross-matching of keywords and extra expenditure. But if you do this, amazon charges you for the specific bid that has won placement at that time
I see, so you run either broad, phrase or exact one at a time and not simultaneously? @@mjvlogs1013
Very helpful video! Sigh….I might have to cough up the $150 to get mentored by this dude on Patreon; I’ve been holding back since the year started…
So did you get the mentorship? How was your experience??
@@mjvlogs1013 Nope….trying to learn on my own; trial and error for now.
What did you consider as a decent amount of 5 star reviews?
+15!
But if you lower the bid as your minimizing the Acos, the ads get no traffic
You will receive less impressions and clicks as a result, that’s correct. However, it’s about finding the right balance to efficiently obtain clicks that have a high conversion rate.
4.0 ROAS means the ad is taking 25% (1/4.0) of revenue, if your profit margin is below that 25% you are losing money, how is this considered as GREAT? I am only keeping my 8+ ROAS
If your ads are running at breakeven, it means it's performance is good
You're right
cant hear volume is toooo low
Auto has been working for me. Auto is not good ?