How to Optimize Amazon PPC Campaigns Like a Pro! - Amazon Advertising Tips
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- Опубліковано 11 чер 2024
- Ad spend on Amazon isn't cheap, so you want to make sure you're getting the MOST out of your money.
In this video, I share my screen and open my Amazon Seller Central account to show you step-by-step how to optimize your Amazon PPC campaigns like a pro!
Once you set up your PPC campaigns it's important to go in and optimize them often, at least once a week.
Optimizing your PPC campaigns are extremely important for your success on Amazon for many reasons. Here are a few:
Cost Efficiency - Make your ad spend count
Increase Visibility - Reach more customers
Better Targeting - Don't waste ad spend on irrelevant keywords
Improved Conversion Rates - Better CNR rates = more $$
Competitive Advantage - Stay ahead of your competitors
Data-Driven Decision Making - The better you understand your data the better you can make decisions
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Can you pls tell what is Major cause ads not working in high traffic times mostly sd and videos ads
What are the causes for this budget is not utilised 30% during full day of each campaign which I run but from long time I am not receiving orders in high traffic time and I don't know what data I need to check for confirming this and what is solutions,same ads same placement is working in low search time period but during high traffic time compititer ads running 90% or more
Pls suggest what I do
Bull sheet placement adjustment
ppc optimization as a pro in bulk sheet
SD and SB optimizations!
Great content, ......quick question, Does ASIN negative targeting works on Auto Campaign ?
Fantastic breakdown of Amazon PPC optimization strategies! This step-by-step guide is incredibly helpful for anyone looking to boost their campaign performance. From budget adjustments to bid optimization and search term analysis, this video covers it all with clarity and practical tips.
great video, could you drop in the link the deduplication tool you talked about in the video?
What date range do you suggest to start optimizing from if you’re just starting these methods?
Excellent video. Thank you so much!!!!
Glad it was helpful!
Hi Mina , Thanks for the beautiful tutorial. I want to ask you something. If a placement like TOS is performing well and another placement which is product pages is not performing well and increasing the ACOS the how to cure this situation. We already increased the % for TOS and Product pages is set to 0 yet its taking most of the impressions and clicks on a very high ACOS how we can resolve this
Beast! keep going with this content Mina. Your bringing valuable insights.
Hi Mina, why we cannot do optimization and scaling together for a campaign. If you look at each targetet keyword, you can always optimize one and scale the other one. Am I missing something?
Hi Mina,if even current budget is still not utilising completley & we have good ACOS still increase budget?
I think in this case you need to add the top of the search placement to drive more impression
Have you uploaded the bulk sheets video for PPC optimization? I have been looking forward to that one!
I believe I have one but I’ll do a dedicated one just for you :)
Great job Mina thx, one question , how long does it take the launch phase before scaling , 2 weeks?
Technically the launch phase is scaling. Keep scaling until you can’t handle any more loss in profit
Thank u Mina
Great video Mina, one question that i am confused about it, in the business report does the number of sessions and orders reflect both the ppc trafic and organic or only the organic traffic, one of the amazon support answered me that sessions in the business report are only from the organic traffic, can you clear up this issue? what are the data in the business report related to? thanks :)
yes business reports sessions is paid and organic. Business reports is total data
Thank you 😊
You're welcome!
Hello Mina, thank you for your great video every day we learn more with you, could you show us in one of your videos how to calculate the budget for each type of campaign and for how many months we should have that budget. Thank you
You can even calculate the budget of each keyword and also its sales.
Amazing work Mina you are superb i always follow you ❤
Thank you! 🤗
Make video on SD and SB how to.optimse for scale and optimisation for save acos
im on it
Hey Mina, do you use fixed bids or up and down bidding?
Down only ususally
This was so awesome!
The best in the game!!!
great content thank you so much
You're welcome!
Great! All the way from Brasil!!!
How soon after launch do you suggest to begin optimising PPC campaigns?
As soon as you get spend. So 50-75% of your sale price in spend means you have enough data
If you negate keywords that are relevant to your product but not converting in auto, broad, and phrase will that hurt your organic ranking any vs. just lowering the bids?
Very useful video, but I find it hard to believe that this is actually how you adjust your bids...
How do you check the effect that your changes have week over week? Do you just memorize the numbers?
By making not too many changes and understanding the general direction of changes. I will lets say only scale, and focis on increasing bids only
Let's goooo Mina!!!
💪
v well explained clearedlots of stuff///what about elaborate search term report a bit more
This sheet show only 14 days sales data so we generate 14 days report or 30 days?
Do whatever time range shows you enough spend data to make decisions
I'm new to PPC. I guess I don't understand how your CPC can be greater than your bid amount? Isn't bid the highest you tell Amazon that you are will to pay for ads shown? or is it because the "dynamic up or down" bid you choose when you create a campaign or a TOS modifier?
Yes dynamic up and down is allowed to double your max bid
Bid placement modifiers also would do that
Thanks a lot sir. I have a question. Are there any free tools for finding best related key words for products ?
Love your info 🫶
thanks!
Best one
7:00 wow. cpc is 5.06 USD. it feels a lot...
Video is blurr
hey dont mind but i am saying that your talking speed much high to understand everything we dont understand very clearly dont mind
This was so awesome!