The BEST Amazon PPC Advertising Strategy
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- Опубліковано 15 тра 2024
- Advertising Using Amazon PPC can be TRICKY & EXPENSIVE...unless you know how to do it efficiently. In this tutorial, I cover the BEST Amazon PPC advertising strategy that I use for my own business. By using a product targeting ASIN campaign with the right settings, you'll be able to secure those first couple of sales and reviews at ease.
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🔔 DEBT TO DOLLAR$🔔
Hi, my name is Josh and I focus this channel on turning side hustles into financial freedom. Subscribe if you’d like to learn more.
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⏲ TIMESTAMPS ⏲
0:00 Amazon PPC Advertising
0:26 Test Product For Today
0:54 Finding & Copying Your ASIN
1:18 Create Campaign & Choose Campaign Type
2:05 Campaign Name & Start/End Date
2:54 Calculating Your Daily Budget
5:13 Campaign Targeting Type
5:50 Campaign Bidding Strategy
6:18 Create An Ad Group
6:36 Selecting Your Product(s) To Advertise
7:19 Manual Targeting Type - Keywords or Product?
9:02 Adding Competitor ASINs (Product Targeting)
11:05 Adjusting The Bids (Bidding Strategy)
11:52 Negative Keyword/Product Targeting
12:30 Reviewing Campaign Summary
13:16 How To Monitor & Improve A PPC Campaign
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📢 DISCLAIMER 📢
I am not a financial adviser and topics covered in this video are to be used for entertainment purposes only. I do not claim any right over any of the graphics, images, songs used in this video. All rights reserved to the respective copyright owners.
#DebtToDollars #AmazonFBA #AmazonSeller
![How Product Targeting in Manual Campaigns on Amazon Actually Works (Classic) [The PPC Den Podcast]](http://i.ytimg.com/vi/8_0FTKtm9Ek/mqdefault.jpg)
I have never trusted youtubers. 90% of them are scammers but your video was a piece of gold that fell into my hands
I thought I was going to have to watch 10 videos today to learn how to do this but this is my one-stop-shop which is what I love. im going to save this video and learn from it. I LOVE that you not only explain but you give visuals. If you dont mind redoing some of your older videos, I checked some of them out and steps have changed. (just a suggestion) TY sir.
Just started campaign 2 days ago and I’m seeming growth. I was running other campaigns that was draining my budget.Thanks for ppc tips. It has been working ❤️
Would love to get an update on your journey!
Good info, love your style, very down to earth and easy to follow the instructions, great job!
Thank you so much for the information! Best explanation I have ever seen. Just What I was looking for!
Love your videos man! They have been such a help for us starting our fba business. Keep up the great work because they are a HUGE help!
The specific guidance in this video is so helpful and allowed me to make a much more cost effective ad. Thank you so much!
I am so happy I found you! Finally, someone who talks clearly about this topic and giving out real and useful information!!! Thank you! May you be blessed for your good work and sharing with us!!
This is the first time for me to write a comment on UA-cam as I found this strategy is very effective and efficient, you can get orders very quickly as you start applying Product Targeting. I've been selling on Amazon since 2019, and I have been spending alot on Amazon Ads. This strategy did very well in terms of ROAS. Thank you for sharing!
Great video! Love the process of adding .2 more than the bid price!
Fantastic strategy, you really opened my mind, I have been wasting all these time my money with Auto and Manual campaigns. Thanks a lot
This was a very helpful video!! I love your pricing strategy as well. I'm going to give it a try. Thank you so much!!!
Thank you so much for this video. Awesome job. I'll update on my current progress.
YOU THE BEST ...I appreciate your help so much with this video and explaining everything for us . God bless you
Hi Josh, thank you very much for your video. Its really informative! 👍👍👍
Wow, I have been selling on Amazon for over 5 years. I have watched so many ad videos and invested in tools, but i still have a few things that are not selling - at all. This was by far the most comprehensive video I have ever watched on the subject. Thank you!!
How‘s it going?
Like how much are you roughly making in profit and how many products are you currently selling?
Be honest you are such a honest person you not posting a video for likes , comments and viewer, like others You tubers do. people must learn from you thank you so much
Thanks for sharing! Can you make a follow up video in doing some deep analysis of campaigns that have been running for a couple of weeks?
Thanks Josh, Great Video. I took the Freedom to copy-paste this strategy. Except offering 10% below competition price. My price is far higher quoted as quality is also much better. So lets see how this pops out. Keep educating the good stuff.
Thank you once again. Very helpful info indeed. I’m learning as i go. I’m also using generic for my first product. I’ll work on my brand registry soon.
Hello, thank you for the video. I do really appreciate how you explained step by step, it really helps specially for the beginners sellers on Amazon. I followed your technique you have demonstrate and it's been a week already since my ppc campaign running. I do have a lots of impressions right away but no click, spend and sales yet...
Bro. you are superb . I really appreciate how you explain all and its really so much for both beginners and experienced sellers on Amazon. Great work
Bravo. you're a Guru. I gonna go with this strategy.... Keep it up Man. cheers
Bro. you are doing a great job. Highly appreciated. Keep it up.
Fantastic advice. Thank you
I think I just found the most honest analysis and best strategy.
Really appreciate what you do thank you!!
Great information! Thank you!
Thanks for the great tips. i learned a lot from your videos, Thank you
Thank you so much for such a productive video.
Thanks Dude, really crystal clear Ads Strategy with indept knowledge. Keep it up
Professionally done ✅
Hi Josh Thank you for the video 👍
Great video brother!
Great tutorial love it! Thx
Very professional well done video. Ill try your strategies.
Loved the video thank you so much
That's really helpful thank you
I had to subscribe this was so informative
How long do you recommend running this manual campaign to get the data that I need? Great video! Thanks for sharing this!
Thanks for the info and such a detail video Josh! If my ROAS is blank, should I deactivate those ASIN and select new ones? For those ASIN with high bids (3$, 4$ or more), should we forget about them? When we allow amazon to up and down our bids it is necessary to update the bids ourselfs? Thanks again
Thank you very much for sharing this video! you're a life saver🤩🤩🤩
You’re welcome 😊
Hi Josh! Thank you for the video. I appreciate how you explain the process in a very clear fashion. I launched my 2 products about a month ago and I have been trying different PPC methods. Of course, I had to do the automatic keywords and targeted keywords way for the first 3 weeks and I was finding out that automatic keyword way quickly gets into your budget fast. I paused all the other campaigns and I just launched the PPC product targeting technique you have demonstrated today. Keeping my fingers crossed it works for me. Thanks again!
Brilliant!
But I want to give you a suggestion. By this your PPC will run perfectly. ☯︎Target those keywords in Exact Campaign which are getting good conversions.
I had the same issues, wished I had known about Josh before but we were actually referred to a PPC Company that delivered us results more than what we were expecting, and their 1st monthly charge is only $49/ ASIN
@@liazonmarketing3979 Can you share the name of the PPC company you are using. Just launched my product and need help with PPC🙏🏻
Following
did this worked for you ?
Excellent video, thank you so much for posting!
Just a quick question regarding the recommended bid amount, - I set this slightly higher than Amazon was recommding, but when I launched it, the bid chaged to a default bid, which was about a third of the one recommended. Does anyone know why this is?
Thanks for this video. Now i see why i was spending more on ads rather than profit. I need bid Down only that was my problem. ❤😊
Fantastic video and strategy I’ve never heard of.
Thanks for the video! Question: what if you launch a product that doesn’t have other similar product/asin to do product targeting? What would your suggestion be? Thanks!
So helpful thanks so much
Awesome video explaining your process, thanks. QQ. What if your product is a lot more expensive than other products on the channel. Is it still worth advertising on Amazon?
Hi Josh, hope you are doing good. Can we schedule the timing for PPC campaign? Like target for 11am to 2pm & 5pm to 8pm.
You’re the only one worth watching. Thank you
Thanks! Best of luck.
Thank you for the great! I'm one of the two authorized sellers of a brand on Amazon. I was wondering if I run a PPC campaign when the other seller is in the buy box, would my ads work? or how does that work? does my listing have to be the featured offer to run the campaign? Thank you!
Amazing thank you!
Very useful video to watch, wanted to ask you, can I advertise 3 ASIN at the same time in one group with same strategies you said??
I really appreciate your videos and all the information you give out freely. I was wondering when your starting of if all your items have to be the same type.. like all electronics, household goods, are accessories. Are you able to have different products
Nope, they can be different products!
Hi Josh loved your video just what I needed to hear and like others I tried the targeted keywords and it cost a lot so stopped it. Can you please tell me if there is any limit to how many ASIN's you can load for your product to show up in?
wonderful job. Thank you very much.
Hi Josh ! Thank you for the video. I would like to know that the Amount i see in the column (SPEND) is what amazon will charge in total ? for example if i see $10 in the column Spend Amazon is going to charge me 10$ or total amount will be $10 + daily Budget ? Thanks
Hey DTD I gotta question. Hypothetically If I find a niche that has high demand is that an instant win as long as I do PPC correctly? I've found multiple niches with HDHC, will I be able to launch a PL brand in each high-demand niche and win just off these two factors?
Hi Josh, I have a question. With product targeting campaigns do the listing gets organic ranking? or do we have to keep running the campaigns? Thanks.
Hi there and thank you for your videos. Can you tell what is the main problem when I'm having let's say 1.500 impressions, 20 clicks and just 1 order? Is it because i only have 3 reviews? Thank you!
Hello, great information!
I did product campaign on the best seller listing as you mentioned, but how do I get to the first spot, this listing has 58 products following it?
Thanks
Good clean explanation.. Is it possible to make an additional video which talks about the other option in Manual targeting, that is KW targeting instead of the product targeting for the sellers who doesn't want or cannot piggyback on the competitor product. It might be due to the product type or the pricing issues.
If there is a pricing issue then sort out those sellers with high prices, lower or bad ratings, critical customer reviews, and low quality listings, there visitors can be converted to your buyers.
KW targeting is an essential part of the PPC, let me know if you want further details, I would be happy to help!
THANK YOU.
*Great video. How does this work for listing with multiple variations? Is it a way to add the competitor's parent ASIN in the product targeting? or it needs to be added all the ASIN's for all the variations of the competitor? How can we find the parent ASIN of the competitors?*
Is it worth it to start CPC campaign while amazon is still receiving my products on FBA? As of now I have 30% received and applicable for Prime, while the rest is supposed to be received gradually for around 15 more days.
Hey Josh!
Great video, product targeting can be super powerful!
Question for you! What if the product had many variations, which ASINS do we select?
Each variation will have its own ASIN. So, select the ASIN/variations that you wish to advertise on or the one(s) that relate most to your product variation
Select the most selling variation of ur product.
Hi how to run campaigns if we have different models of mobile covers. Shod we put it in single add group or create each ad group for different models.
Best info
At the end of all you campaign are the results always a higher ROAS to spend? Or are some of your campaign at a loss? I hope my questions make sense. Thank you
Hi Josh, great video! Exactly what I'm looking for. I just have a question, I cannot proceed the lauching due to an error an it's highlighting my daily budget, even I make it more, still the issue won't fixed. What could be the reason?
Make sure it’s more than $5 per day!
Thank you very much for your very nice vdo.
Hi, i sell a lot of products that have multiple sellers on the same listing. Do you recommend a different strategy in such case or not worth advertising at all?
Hi! Nice video! Very helpful.
I have a question for ya… I did all that you explained but couple of days after, the advertising only gain impressions but no spend or sales, everything is zero… what do you think is causing this? I’m trying to understand why my campaign never get one sale or click or spent any money? Thank you
If you get impressions then increase your biding definitely increase your click and sale
Great video Josh! I have a question and would appreciate your response. I currently have 20+ products and have one Exact match, Broad Match and phrase match campaign running for each product with all 3 campaigns having the same 20 keywords and also all the 20 keywords that I have in my exact match campaign are put as “negative exact” in my broad and phrase match campaigns. So I would like to ask you if this strategy of having all manual campaigns with same 20 keywords and broad and phrase match having the keywords of exact match campaign in the “negative exact” field is a good strategy?
First of all, this is a very messy and confusing campaign structure. This will end up in an eating budget and you will not be able to collect accurate data for any of the keywords. You will not be able to utilize the placement modifier exactly
The most recommended way is to have 5 kws in one campaign with around about same search volume so each one can have the proper chance to perform otherwise high SV volume will eat more and low SV will get less budget to perform
And did you find out the negative KWS before running phrase broad so that you can save many bucks and get your product to accurate customers? If not then you are losing a lot of money
I used to have these types of similar concepts but thanks to the agency that is helping me in my amazon journey and they have14 years of experience. let me know if you need any help
@@muhammadtalha2216 I just launched my first product and need help with PPC. Do you have the name of the company you are using to optimize your PPC?
Following
I have a question how do I edit and update a campaign that was previously launched? Is that even an option or do I have to start create a new one. This video showed me everything I did wrong and now I want to edit it
can i do it for all amazon products! even if its like amazon merch?? thanks
Nice video - I’ve seen a lot of videos saying not to add products that are saturated and low value - like iphone case - so is it really possible to compete to sell an iphone case lol I think I would bankrupt myself on ads
Could I do this for the items I'm reselling?
Amazing video. I have made over 16k on Amazon since Dec and majority of that profit went to Advertising because I have been utilizing manual keyword targeting. My question, how do I get organic sales from this method you taught?
hello friend
do i have to have a trademark to do ppc campaign
Hello-I have a question. (Beginner) I have sold my first 2 products FBA. Do I need to do anything further on my end like close the order? They have been pending on my end for 7 days and now 1 sale has dropped off. Please advise.
An order with a status of Pending indicate an issue with the buyer's payment method or a convenience store payment method. In some cases, payment and order detail verification processes can potentially extend order processing times for as long as 21 days
Hi, I don't see the "Campaign Manager" Under the "Advertising" tab...I only see "Prime Exclusive Discounts" Any thought/advise? Thanks
thank you
🤯 dude…. Ty
Hii, I have a new brand of a food product. Do I need to choose promote brand or promote product or can I do both? If yes to do both, should I do 1 day promote brand and another day promote product? Please let me know, Angela
My product is prohibited from ad campaigns because of profanity on my product. But I do see other sellers getting away with it. Did they simply slip through the cracks? Any help would be much appreciated. Thanks!
golden.
What if the targeting asins Ran out of stock while the campaign is running? The campaign will stop ?
Hey 👋 , thank you for this video, this is very informative and easy to understand for a beginner. I was able to create my PPC following this video. But after doing all this still in status it's saying Delivering, Do you know how long it will take to change the status from Delivering to Live?
Delivering means it’s active! It may take 24 hours to begin seeing impressions and clicks
@@DebtToDollars okay it's been more than 24 hours but I am hoping it will be live from tomorrow. Thanks for your reply.
@@libertyofamerica7984 hey did this ever work for you? I started my campaign last night and it says delivering still but doesn’t seem to be live/working ?
Hi Josh! Thanks for your videos, they helped me A LOT understanding each topic. Can I ask you if all these strategies are only applicable when having a professional account? Can't I make a ppc strategy through an individual account? Help me please!, thanks in advance!
Yes, only if you have a professional account so you gain access to PPC. If you're on an individual account, use google adwords!
@@DebtToDollars thanks for your reply 😊 could you please give me some advices where to look for how to do marketing with an individual account? I believe most of your videos are professional based? Thanks a lot
@@sandraquiroga8684 If you don't want to use PPC (pay-per-click), you have to grow your organic presence on other social media platforms and drive that organic traffic to your listing. That is the most efficient and effective way of growing individual accounts. Amazon also offers attribution to help you track which "channel" is offering you the best organic traffic and conversion.
Can I do E-liquid vape juice product PPC in Amazon
Brilliant. Can you please guide me why I am
Not getting enough impression even my bid is the highest one🤔20-30% higher than suggested maximum bid.
Hey,
You are not targeting the main keyword of the product that's why you are not getting good results
I have the solution of this issues. If you are interested message me
Hello, thank you very much for such great videos about ppc campaign, I’m stuck in a problem can one help here to get rid of the issue please. I launched brand new product. I using this strategy once I set my daily budget after launched my campaign its stated advertiser out of budget, is not delivering. I have 497 units available in stock the price is $9.99 . I already sold 3 units organic without running ppc campaign please advise me
Thank you all
Ok I lunch my campaign after this video follow these instructions how long would it take for impressing to kick in. Is been 24 hr already. please let me know thanks
24-48 hours. If you don't receive impressions by then you'll want to increase your bid per target
Do I have to enroll in professional business account in order to make ads
Or I can do it in individual account
You need the professional account
I followed same thing. It shows delivering but nothing spent. I don’t have any idea why ?
You're a G
Hi! I set up an ad following this video and it’s been running for like 5 or 6 days, but it’s getting very few impressions and has only spent like $.30. My daily budget is $20. I tried bumping up the bids but it’s not making a difference. Any ideas what I can do to fix this?
@Hamza Zahid currently it’s a manual campaign but I will test out automatic. Thank you!
Thank you for the helpful video! Great information here. If I start my campaign and after the first day my ROAS is under one 1, do you recommend turning that ASIN off or do you recommend letting it run for a few days first?
Keep it running for a few days atleast