Amazon PPC 5 Step Strategy for Product Launch | Amazon PPC 2024 Step By Step Tutorial
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- Опубліковано 19 чер 2024
- Learn my Amazon PPC 5-step product launch strategy for Amazon FBA that will help you generate your initial sales and propel your listings rank to the top of the search results! Learn about how Amazon PPC works, why it's important to run Amazon PPC ads on Amazon and how you can take advantage of the system to help launch your new product. My 5-step strategy uses customized keywords that you'll use to create specific Amazon Sponsored Ads using different Amazon PPC targeting and matching strategies. I'll show you various Amazon PPC tricks and hacks that will help you boost your sales, increase your listing rank, lower your BSR, and help you to make optimizing your campaigns and lower your ACOS so much faster and easier.
Learn How to Analyze & Optimize Your PPC Campaigns Playlist
• Amazon FBA PPC Campaigns
Keyword Research Tools
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00:00 Introduction
03:19 Keyword Research
04:34 Stealing Competitor Keywords
05:38 Creating Keyword Lists
09:10 Keyword Matching Types
10:59 Step 1
15:32 Step 2
16:16 Step 3
16:39 Step 4
17:26 Step 5
18:09 Pro Tips
TOOLS I USE TO GROW MY BUSINESSES
Helium10: go.crescentkao.com/helium10 (20% OFF Promo for 6 months)
Jungle Scout: go.crescentkao.com/junglescout (30% OFF Promo)
AMZScout Pro: go.crescentkao.com/amzscoutbu... (20% OFF Promo)
Viral Launch: go.crescentkao.com/virallaunch (40% OFF Promo)
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DISCLAIMER
This video and description contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for your support!
#AmazonFBA #AmazonPPC #PPCCampaign
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What if your niche item currently only has like 5 sponsored listings on the top of the first page and you bid a LOW bid for PPC? Would you come up as #5 in the sponsored list? (being a touch extreme in this example)- Let's say I bid the LOWEST POSSIBLE AMOUNT PER CLICK, would the listing just appear at the end of the sponsored listings? Or would it appear on the last page as virtually no advantage at all?
@@georgeramos1462 The highest bidder gets the best ad spot, the next highest gets the 2nd best ad spot and so on and so down the first page, then down the 2nd page, etc etc.
Crescent Sr I have jungle scout tool every starttegy but see many product by which I am unable to decide which product should I sale very confuse plz tell me I used your strategy like reviews problem keywords search final keyword but still have many product in mind to sell but not unable to decide which should be sale plz give me some trick
Invaluable information as always! Thanks so much for sharing your expertise Crescent-much appreciated!
You're welcome, I'm glad you found value in the content. And thanks for your feedback, I appreciate it!
This was REALLY great thank you. Honestly the most informative and easy to follow along ppc video I’ve seen. Incredible!
You're welcome! I'm glad you found value in the content! And thanks for taking a moment to leave your input and feedback, I appreciate it. Keep hustling!
I appreciate you and Rizzy so much.
Thanks! I'm glad you're finding value in the content!
Thank you Crescent, you are the man. Yesterday I couldn't find my product on Amazon after a lot of searches. I watched your video and after that when I checked today, guess what? my product is on the first page damn. Thank you so much.
You’re welcome! That’s awesome, I’m glad to here that! Congrats! Keep hustling! 😎
subscribed man. seriously great breakdown and clear explanations.
I'm glad you found value in the content and I appreciate your support, keep hustling!
That's beyond amazing, you could name your video PPC inside out! Fantastic info and phenomenal efforts. Already implemented all 5 on 1 of my products!
I’m glad you found it helpful! Let me know how it goes!
so did that work for you?
pls share the outcomes for these 5 strategies you had experienced
Likes and comments and subscribers are not enough for your channel, you’re beyond amazing.god bless you
Thank you for your input and feedback, I appreciate it! I'm glad that you're finding value in the content!
great video thanks, subscribed!
You’re welcome! I’m glad you found it helpful and thank you for your support!
Always the best and videos! This made me stress less about starting my first campaign. Thank you!
You're welcome! I'm glad that you're continuing to find value in the content!
Great...
How is your compaing going?
great video - short and too the point , thank you
You’re welcome! I’m glad you found it helpful!
Thanks, Brother. I love when I stumble into a person who actually knows what they are doing... Thanks for the great work; I wish you continued success. And I may actually be in touch, directly, for one-on-one advising for one or more of my companies. Thx....
You're welcome! I'm glad you found value in the content! I look forward to hearing from you.
People don't realize how much information you've spilled here until they understand how PPC works.
New subscriber.
Most informative amazon ppc tutorial out there.
Appreciate it.
Thanks for your feedback and support, I appreciate it! I'm glad you found value in the content!
Totally agree
Thank you & subscribed.
You’re welcome and I appreciate your support
Thank you for the great content you always post. I have a question about placement %. You didn't mention anything about this in your video. Is your strategy assuming a 0% placement? I assume the idea of bidding $1 over the max. range could get you to a competitive position assuming that some competitors use this placement tool. Thank you for your comments
Thank you for Amazon PPC 5 Step Strategy for Product Launch
You're welcome!
I am super happy i found this video
Glad to hear you found it helpful!
Great video!
I'm glad you found it helpful!
seems interesting to me good stuff.
I'm glad you found it helpful!
WOW, you just gained one more follower!
I'm glad you found value in the content! And thanks for your support, I appreciate it! Keep hustling!
Golden advice bro
Glad you found the content helpful!
Thank you brother for this video. Make a video on update Amazon listing and ship product From China to Amazon usa wearhouse using Amazon global logistics (AGL). Waiting for you reply ❤❤
Thank you for the incredibly helpful content! For the broad match campaign (which tends to have more expensive bids) is it acceptable to let it run out after the daily budget is exhausted or is it better to have it run through the majority of the day like the exact campaigns? I would imagine you definitely want to make sure the exact campaigns last at least 70% of the day but I wasn't as sure if the broad match campaign mattered as much, especially since it's a much more expensive campaign and since it's main goal is to research keywords to use in exact campaigns later. I look forward to your feedback. :)
You're welcome! I'm glad you find value in the content! You should run the campaigns as uninterrupted as possible based on what you can afford and what your budget is.
can you help with this '[unit_count]' is required but not supplied.
You are not authorised to fix this issue. A contribution from the brand owner or an authorised reseller is required to resolve this issue and activate the ASIN. If you are the brand owner or an authorised reseller for this brand, please apply for the appropriate role for this brand in Amazon Brand Registry.
'[unit_count]' is required but not supplied.
Unit CountUnit Count
"6"
Unit Count TypeUnit Count Type
"fl oz, oz, g, lb, ct"
Thanks for the great content!
If you had to throw a number, how much do you recommend spending in order to start with that strategy?
You're welcome! I'm glad you found the content helpful! It's hard to say. It depends on how competitive the niche is. The higher the competition, the higher the costs/bids and thus, the more you'll have to spend.
Great infos
I’m glad you found it helpful!
Hello Dear, i am so frustrated about sale of my product and listened so many PPC Tips, i have heard your this clip so many times and understanding it and going to apply same as you say, the only thing i have a limited daily budget but let see, i am hoping for the best. will share you results after a week
Hello! The strategy I share in this video is the best way to get started and keep your data separate for each strategy so that it's easier to analyze and optimize. Let me know how it goes.
Thank you for the video, I'm new to PPC but you don't have to set any negative keywords to prevent bidding on them twice with your strategy?
You’re welcome! Your campaigns won’t compete against themselves.
Hello - Been following your videos through my FBA start (yes, I've been pressing the Like button). Detailed question - Would you use this strategy for a product with 4 variations? Seems you'd compete PPC with yourself. Or, use this as data gathering to streamline later to a specific hot selling variation?
Hello! Thanks for your support, I appreciate it! Depends what the variation is. If its just a different size or color, then I'd just do like in the video. If they are substantially different, then create separate campaigns for each variation. Campaigns won't compete against each other.
Thank you for the reply - I'm rolling out a new product with EBC (June). Once I get the EBC built I'd like to schedule a consult with you, how far in advance should/can I book a 1hr consult?
Thank you for this amazing content! I sell 2 products, each with a variant. Should I create one campaign per product, or can I include both products in the same campaign?
If the variations are similar then just share the campaigns. If they are significantly different, then create separate campaigns that contain the keywords that are unique for each variation.
Hi Crescent, thank you very much for this excellent video.
Is it relevant to Negative the keywords from our "Main Keywords" and "Relevant Keywords" lists in step 3 (Broad Campaign - Master) since this campaign is based on the Master list, which includes both "Main Keywords" and "Relevant Keywords"?
This would allow us to have a campaign targeting terms related to our master list, while avoiding exact keyword matches already used in campaigns 1 and 2.
You’re welcome. No, there’s no need. Campaigns will never compete against each other.
Dear Crescent thanks for valuable information you shared, I am asking you why shouldn't I run one phrase relevant PPC instead of running 5 times PPC separately.
You're welcome. Keeping the data separate makes analyzing the data easier. A broad match is basically the same thing as a phrase match, no sense adding more unnecessary data to analyze.
Great video, thanks. Do you set up the PPC campaign before or after your products arrive at Amazon Warehouse? Cheers!
...actually you mentioned it at the end of your video...thanks.
You're welcome!
Thanks for the video. Can I ask what would be the average spending for let's say 7 to 10 days of these five campaigns with a similar number of keywords in those categories? My listing is active now and already took major spending for the product development and the brand registry plus the professional photography and A+ and the website. I don't want to blow a big ad budget just for the sake of it. I saw some people strongly suggesting a single long-tail keyword campaign.
You’re welcome! There’s no way to know until you actually run the campaigns. Every niche is different and it the level of competition and bids are different.
appreciate your sharing knowledge. i have request pls make the addressing videos how to optimize the ppc cost after running this campaign.should we launch all these 5 model campaign at once?
You're welcome! I'm glad you found value in the content. I have several PPC optimization videos on my channel. And yes, you want to launch all 5 at the same time, they won't compete against each other. Here's one PPC optimization video for example: ua-cam.com/video/J6T1mn0OP8c/v-deo.html
Great Video! One question tho. Once the ads have run for the 7 days and you have the data on the keywords, What is the next step? I take it you take that data and optimize it more depending on how each keyword preforms?
I"m glad you found value in the content! Once you have data to analyze, you need to determine what the problem areas are and come up with a strategy to resolve them. I have a playlist that goes over PPC:
ua-cam.com/play/PLLzHv5XtV_yPPoHQE2l2pGh_URwzIwM1Q.html
Thank you for your videos! I have been running these 5 campaigns for almost 10 days, is the next step now going through the keywords in each campaign and moving low performing keywords as negative keywords? The main exact campaign has 35 keywords but the rest have 150-200 keywords, many of which have not had any clicks and low impressions, are these ones that should be added as negative?
You're welcome! These go over it: ua-cam.com/video/J6T1mn0OP8c/v-deo.html
ua-cam.com/video/akTlUfwOkLU/v-deo.html
Hellow! Great information and video as always! What if my item gets way too many keywords that my main keyword list has like 180 keywords 😮 thanks in advance
Hello! I'm glad you found value in the content! I'd make sure you're not including unrelated or not directly related keywords on your list. 180 sounds like a lot but I don't know what your product is. If all 180 are related, then it doesn't hurt to include them all in the campaigns, you'll just have more keywords to go through while optimizing.
I saw that " smash that button for youtube algorithm' from a Mile away!! hahah. been following your page for a while. I had a question. if I wanted to pay for your time and knowledge over a teams/skype call. would this be possible please?
That's funny! I'm glad you're finding the videos helpful. You can book a consultation or join my coaching/mentorship program on my website, there's links in the video description or you can click here: www.crescentkao.com
Great information!!!
I am starting PPC but,
No impression of the First day……Is it something wrong?😮
I'm glad you found it helpful! PPC reports are delayed 24-48hrs.
Hi I need your suggestion
Hello, I need to ask a question. I am facing an ongoing problem with one of my competitors repeatedly ordering my products using different IDs. They consistently return the items and demand replacements. Despite my numerous attempts to address this issue with the support team,I have not received any response from them. As a result, I am now at a point where I am incurring financial losses. If you were facing this situation, what steps would you take to address this issue?
I am following your strategy and I am getting sales but ACOS is high. You suggest letting the campaign run for 10 days. After 10 days if the ACOS is high what should I do to let the acos down to a profitable margin. Hope you will come up with another video regarding this
You need to analyze the data and optimize the keywords and bids. This playlist goes over it:
ua-cam.com/play/PLLzHv5XtV_yPPoHQE2l2pGh_URwzIwM1Q.html
Are you run Auto compaing or manual compaing???
i have a question,, the knowledge provided is great, but have you launched any of your own products that you are willing to display?
I'm glad you found value in the content, however, sorry, I'm not sharing my current products for obvious reasons. I've shared some products in a few of my old videos.
Do I have to make the 5 Ads Groups? Just starting launching my first product.
Yes, just follow the steps in the video.
Great information!
But when I went to use your codes for helium 10 the 50% discount is not there... nor is the 30% discount for Jungle Scout. Is the link incorrect? or am I not seeing it? Thank you!
I'm glad you found the content helpful! It looks like H10 changed their offer from 50% for 1month to 20% for 6 months. JS still has the 30% discount on their yearly plan.
can we attach payoneer or paypal account for advertising that amount will deduct from there ???
second question is can we create manual and automatic ads in one campaign to check which one is performing good by forming 2 ad set in one campaign ???
1) If its a valid Payoneer/Paypal credit card, yes.
2) No. It's either manual or automatic, not both. I go over this in the video
Hi, I don't see "Campaign Manager" option under the "Advertising" Category, any idea why? Thanks.
You need to have the Professional seller plan.
so around how much it cost you per day to run 5 ppc campaigns at the same time. thx
It depends on the product, the level of competition, what keywords you’re using, your bids, etc etc. it can be zero dollars to hundreds of dollars.
If your ACOS was high (ROI low) in a manual “Sponsored Products” campaign what would be the first things you look at in a campaign and consider for adjustment?
I would look at why people aren't buying after clicking on your ad. Either you're not providing enough value for the price point or your listing isn't communicating the value of your product effectively to the buyer to convince them to buy from you: ua-cam.com/video/Kevc6wxCyrA/v-deo.html
@@CrescentKao Do you recommend paying $250 per month to Perpetua Benchmarker when you are starting up. Also, what alternatives are available.
@@zillis-thespicecompany Hello. If your not confident in managing your PPC campaigns then yes, hire a reputable service like Perpetua to do it for you.
Thank you so much again! Your video is helping my journey so much! I want to get the helium deal, but when I click on thst link, doesn’t not see a deal. Whst is your promo code to get it? Thanks
You're welcome! I'm happy to hear that you've been finding value in the content! The promo is 20% off for 6 months. It says on the page: go.crescentkao.com/helium10
@@CrescentKao thank you thank uou again
@@selfdiscoverywithtaklaarmo3892 You're welcome!
Hello. I have my new listing but it is still inbounding. I also opened listing as a fbm. So do u think it is good time to start right away cpc campaigns or should i wait for the fba peoducts get to live?
If you already have stock to do FBM, then start PPC right away. Your listing is already live.
Hi Crescent
Thank you
I launched product and start ppc straight away.
But there are no impression first day and no search result my listing… when I typed in main keywords
It is only been a day…
Should I wait more days?
I have set up my launch date on future and I didn’t start to sell even my inventory arrived in amazon warehouse because I wanted to wait and start launching until my all inventory arrived.
But I am worried if it start already honey moon period. Do you think honeymoon period will start as soon as stock is in warehouse or when I go active my listing?
Thank you
Hello! You’re welcome! PPC reports are delayed 24-48hrs. You can do this to optimize your campaigns: ua-cam.com/video/Kevc6wxCyrA/v-deo.html
Is it worth it to start CPC campaign while amazon is still receiving my products on FBA? As of now I have 30% received and applicable for Prime, while the rest is supposed to be received gradually for around 15 more days.
Yes, start PPC right away.
If I run out of budget almost immediately on some of the campaigns, should I up it? Or just leave it
The budget resets everyday. If you want to keep the campaign going and it's within your budget constraints, then increase your daily budget.
Is the promo for helium10 still available?
Yes. I think it's 20% off for 6 months.
Can you please make a video on how to optimize ppc strategy after a week or so without any paid tools?
I have a few here: ua-cam.com/video/J6T1mn0OP8c/v-deo.html
ua-cam.com/video/Kevc6wxCyrA/v-deo.html
ua-cam.com/video/BnYzOYgokmE/v-deo.html
Hi , I wantto Know why is Amazon charging me for shipping when I do my labels, if Alibaba is already charging for shipping. Im confused, i already click on not partnered carrier. thank you
Amazon changed how the inbound shipping works. This goes over it: ua-cam.com/video/ADju31nFgOs/v-deo.html
Dear sir
I need your advice
Can I edit my listing on Amazon FBA for units nomber?
Hello. Can you be more specific? I'm not sure what you're asking.
No it's not your under ...
FBA inventory manage amazon..
You can not edit units number...
Do i set up my ppc plan the first day my product launches?
Yes
If we have variations do we have to apply this rule on every variation?
No. You can combine all the similar terms for all the variations using the strategy in the video. Then create separate campaigns for whatever is unique for each variation.
If it have variation in color so all the keywords will be the same for all variations .I just have to make separate campaigns for each variation? Using same strategy .that is what you are trying to say ?
Is automatic campaign better or manual because in automatic campaign we don’t need keywords amazone automatically get us keywords is that correct
One isn’t better than the other. They’re used for different purposes. I went over it in the video.
@@CrescentKao Thank you for the kind reply as always you said in video 5 ppc campaigns do we need 5 ppc campaign at the same time for same product is that correct ? Or you just talked about 5 to choose one of 5 ?
I am a new seller.
I can't setup campaign without buybox amazon says.
But to get buybox need some sales. Although the products listed are very cheap. I am a stuck.
ua-cam.com/video/jt_q9Yi9hMU/v-deo.html
🎉❤
😎
And can I use my competitors' brand name in my targeting keywords?
Yes, you can bid on competitor brands in your PPC campaigns but not in your listing's search terms.
Yes you can use but it's not recommend..
You get high Acos on this keyword..
Hi dear running my automatic campaign recommended by amazon as a new FBA seller I almost spent $160 dollar in few weeks impression 48000 and clicks 145 and sale only 3 too much I spent and only sold 3 items what can be wrong here plz advice what to fix thanks will be much appreciated does too many click means campaign is going fine
Hello. Your conversion rate is extremely low. You need to work on optimizing your listing, when people visit your listing, they're not convinced to buy your product. Improve your photos, reviews, price, bullet points, description, etc.
Hey Kao, I am trying to do the PPC campaign and after putting in the keywords for "Exact" and clicking "add keywords", the suggested bid does not show up. I already have it selected to "suggested bids" in the dropdown. Can you tell me what's going on?
Hello. I'm not sure what you mean... You can join my Facebook group and post a screenshot there.
Any update on this?
Not sure if you would recommend this but i used fiver to get someone to produce the list for me. i showed them your video, sent them a an asin. only cost me 50$
they already have acess to helium etc
@@seasonedgambler9704 do you give them access to your account as well?
Hi Cres, what do you think about using Negative product target to exclude competition? Does that even work?😂
Hello. You can remove ASIN's or keywords from your campaigns by adding them from the negative keyword/targeting list.
@@CrescentKao do you recommend excluding competitors products ?
Hello Crescent,
If I have a budget of 15 dolars for daily PPC and the bids are 0.5 dolars for each, it means that after 30 clicks the budget will be spent (otherwise I will not reach this number of clicks, I will be left with a certain amount of money ) ?
Hello. You are only charged when someone clicks on your ad. If no one clicks on it, then you don't spend anything.
But I mean if I have a budget of 20 dollars in a day, and the people accesses the PPC in the amount of 12, I will be left with the 8 dollars at the end of the day.
@@ardeleanuhd4355 You are not charged $20 at the start of the day. You are only charged when someone clicks on your ads. You are not "left" with $8, you are only charged $12. Once you reach your budget, Amazon will stop showing your ads.
@@CrescentKao Thank you.I would have one more question if you are available, If I have products worth 5000 dollars (450 in total for example) how much would it be recommended to pay for PPC until the end of the stock, in order to be able to still make a profit. (10%-15 % of sales revenue 500-750 dollars ?)
Hi Sir I lunch a New product a few weeks ago but i run ppc auto compaign It just got a few clicks and over 3000 impression any idea please?
Hello. I can be due to a number of reasons. 3000 impressions over a few weeks means you're bidding too low, you're using keywords that have very low search volume, or the product has low demand. If you're not getting many clicks, then you need to improve your main photo, title, price, and/or reviews: ua-cam.com/video/Kevc6wxCyrA/v-deo.html
@@CrescentKao thanks
Hi Crescent
I have some units missing during the “Transit Between Warehouses”.
Amazon said no reimbursement will be given since “they are unable to locate the missing units”.
What can I do now?
Hello. Have you actually tried to file a claim for reimbursement?
@@CrescentKao Thanks for the reply. I tried in the Shipment summary to submit the documents, but the Status shows closed, it doesnot allow me to do so.
@@liangchen1139 Contact Seller Support.
@@CrescentKao thanks, I have done that, finally got the reimbursement 😄
Any tips for seasonal product PPC ..?
If you're new to ecommerce, I suggest staying away from seasonal products. It is very difficult to predict and manage inventory levels which will lead to sales and cashflow problems.
@CrescentKao it's been 1 and a half year I'm working on ecommerce.
Can you please explain what difficulties we face in seasonal product because I'm doing seasonal product in this Christmas. And also some ppc tips .
Thanks
This certainly work, but I spent more than what I earned. ROAS 0.50 %
This is how you start with PPC for a new product launch and make sure the campaigns are set up correctly. New campaigns are almost always going to be unprofitable. You need to optimize the campaigns over time in order to make them profitable: ua-cam.com/video/J6T1mn0OP8c/v-deo.html
Should branded products be removed from the lists?
If you think your product applies and shoppers may be interested in your product while searching those other brands, then you can include them. You won't know unless you try.
I didn't understand the 100$ daily budget , if i set 100$ daily budget, the amazon will take the 100$, if someone click on my product , or it doesn't matter if some one click or not , amazon will charge its 100$ daily budget ???
No, that's not how it works. You only get charged for the actual clicks.
@@CrescentKao thank you very much 👋
Hi brother thank you for your video and tips I really love them all,
My name is Jon and I live in SWEDEN.
Iam selling shower curtain for 20 usd in Germany marketplace but at the end I dont get back much :(
Bro, I buy product for 3 usd
cost of shipping 1 usd
cost of FBA 7 usd
Other fees 1 usd
Selling price 20 usd
ADS/ PPC 35% av sellings price 20 usd = ADS - 7 usd
Selling price 20 usd
Costs price 3+1+1+7+7 = 19
My profit = 1 usd 😅
What do you think?
You’re welcome! The profit is too low. You want to make at least $5-10 profit. This goes over it: ua-cam.com/video/weQAaY_ezoI/v-deo.html
My product isn't selling... Any strategy anybody has aside telling Amazon to destroy them? The storage fees add up
ua-cam.com/video/kj0KKOrp2Dc/v-deo.html
You must need professional account. If you want PPC.
Individual account type doesn't have ppc option
Correct.
14:30 Amazon eats your whole budget in a few hours even if you set $100 budget.
That's not always the case. Only if you're in a highly competitive niche which I suggest avoiding in the first place. This goes over how to do proper product research to avoid competitive niches: ua-cam.com/video/W5sFpD0RIaA/v-deo.html
Be carful guys. At the beginning I liked this video and I did what Crescent said. And I charged $320 in one day of the advertising. That is ridicules. I stopped and paused all the campaigns in middle of the day but I was continue changing. At the end on the day I charged $417 and after 2 days (today) I am still charging and it is $488. I e-mail amazon and they said you will be charge sometimes until 72 hours after you pause the campaigns. This is what Crescent didn't say. He says do it for one week!!! It means you have to spend thousands of dollars.
BIG DISLIKE Crescent because you didn't say the risks of this kind of campaigns.
I'm sorry to hear this happened to you. I have been using this strategy for years as well as tons of my students and countless other people with no problems. You're the first person to ever have this problem.
I don think this is a good strategy at all .