How to Use UTM Parameters to Track Your Marketing: A Beginner’s Guide

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  • Опубліковано 22 лис 2024

КОМЕНТАРІ • 102

  • @SocialMediaExaminer
    @SocialMediaExaminer  4 роки тому +7

    Watch more Marketing Analytics tutorials here: ua-cam.com/play/PLyqdnWmgSb_aUbSqKeWA6O1MN0jpoTWle.html

  • @MarkReese
    @MarkReese 4 роки тому +31

    This is THE BEST and clearest explanation I’ve ever seen of UTMs. Thank you for this - a big help! 💯🔥

  • @catherineairdsocialmedia
    @catherineairdsocialmedia 4 роки тому +17

    I have taken the full class on google analytics and I feel like this video sums it all up! Thank you for keeping it simple. Great tutorial, much appreciated.

  • @the_world_of_marketing
    @the_world_of_marketing 2 роки тому

    Social Media Examiner as always being the best channel in explaining all things related to social media.

  • @norahioannel8248
    @norahioannel8248 2 роки тому

    i got the hang of it while reading an article online but i had to watch a video about it and its really helpful that we have youtube and useful content creators that share their knowledge online ❤

  • @slipperyslope3912
    @slipperyslope3912 3 роки тому +1

    This is one of the most jam packed, yet to the point, and visually aided tutorials I've seen in a long time. Keep up the great work.

  • @RajinderSingh-ko6om
    @RajinderSingh-ko6om 3 місяці тому

    Amazing explanation ,best video I have seen so far .

  • @shaishavgandhi
    @shaishavgandhi 3 роки тому

    Haven't come across anything crisper, to the point and informative on this topic! Subscribed

  • @BreastfeedingEducationbyIABLE
    @BreastfeedingEducationbyIABLE 2 роки тому +1

    Excellent! Thanks a ton.

  • @ahmadfouad3786
    @ahmadfouad3786 2 роки тому +1

    Great video! But how do I add to facebook so it can start tracking? Thank you for this amazing tutorial

  • @kevinetherington8942
    @kevinetherington8942 3 роки тому +1

    The effort you put into your production is appreciated! First class job, thank you.

  • @kellykostanesky7398
    @kellykostanesky7398 4 роки тому +2

    This video is so incredibly helpful! Thank you, Chris! I've known about the importance of UTM parameters for a long time and even had an idea of how to create them but at times I still felt so overwhelmed by it all. This video really makes it so simple and easy to comprehend and takes the stress out of thinking you'll do something wrong. Plus, it was great to have that review of how to find this data in Google Analytics!

    • @SocialMediaExaminer
      @SocialMediaExaminer  4 роки тому +1

      Thank you so much for the feedback, Kelly! We're so glad to be of help.
      -Megan🤓

  • @DysorderNet
    @DysorderNet 3 роки тому +4

    Oh damn, that was an excellent tutorial man. Probably the best tutorial I've seen. Just on point with perfect visuals

  • @sofiad1055
    @sofiad1055 Рік тому

    Great video! Thanks. Just a question! What about the canonical tag? Should we add it to the url that cointains the utm parameter?

  • @jaruchaohjanmekha1215
    @jaruchaohjanmekha1215 4 роки тому

    This makes everything understandable. I have read so many resources, but this one is sum up

  • @CreativeForceLLC
    @CreativeForceLLC Місяць тому

    Can you do an updated video? My Google Analytics screen looks different than yours, thanks!

  • @artikashyap699
    @artikashyap699 2 роки тому

    Good tutorial and very interesting video

  • @TheBayAYK
    @TheBayAYK 2 роки тому

    Thank you. Very well explained.

  • @hasanaboulhasan
    @hasanaboulhasan 3 роки тому +6

    Great Tutorial!

  • @davidecauti2061
    @davidecauti2061 2 роки тому

    Hey, nice video! Only one question, i have to update my website link after the setup of UTM parameters or i can leave it normal?

  • @Drinkamino
    @Drinkamino 2 роки тому

    Great video. How do you track the clicks over time, you only showed the real time report?

  • @BadGirl-pn3qu
    @BadGirl-pn3qu 2 роки тому

    Hi. Thank you for the video! I followed the instructions but for some reason I can't see my campaign in GA. Is this because I am tracking a PDF file? So the question is then: how to track PDF files with UTM?

  • @00_wv_kiara
    @00_wv_kiara 3 роки тому

    Thank you so much for the information! Really helps me to understand ways to track my email marketing campaign on Analytics!

  • @DemandCapture
    @DemandCapture 6 місяців тому

    Well executed

  • @arulivegazali678
    @arulivegazali678 3 роки тому

    i like this video.. SOOOO SIMPLE... thanks dude.

  • @virtualconnect440
    @virtualconnect440 2 роки тому

    GOOD ONE !! Is it exactly what google talks as URL parameters .... ?? UTM=URL PARAMETERS???

  • @EkaYogaSpace
    @EkaYogaSpace 3 роки тому

    Amazing tutorial! Thank you.

  • @arturogarcia7838
    @arturogarcia7838 2 роки тому

    Do we have to add only the homepage url and it will track the full journey to thank you page? or do we have to add only the url we intend to track? thank you for this valuable info sir!

  • @anissekandrouch3846
    @anissekandrouch3846 2 роки тому

    Do you fill in the whole url with the utm code in your advert in Facebook Ads if you want to send your visitors via a link using a CPC campagne?

  • @Karimulla_
    @Karimulla_ 2 роки тому

    Great tutorial

  • @JustYourHair
    @JustYourHair 2 роки тому

    Thanks. What if the link I want to track is not a normal website link. Just a landing page. Like a Linktree link. Can I also add some utm to it to know where they’re getting clicked from?

  • @kemalbeskovic3817
    @kemalbeskovic3817 4 роки тому +1

    This video was perfectly explained, thank you very much! My only question is how would you create a campaign? Is it automatically created once you promote UTM links or would you need to manually create one?

    • @ibrahimmasood9472
      @ibrahimmasood9472 3 роки тому +1

      It would automatically create the campaigns if your campaigns names are the same. Campaign names are what differentiates the folders.

  • @viralsoni1151
    @viralsoni1151 3 роки тому

    This is a wow video...
    Thanks Chris!

  • @ErickLagarde
    @ErickLagarde Рік тому

    Thank you so much for this. Great tutorial. Easy to understand. I'm definitely subscribing

  • @ryangroves5554
    @ryangroves5554 3 роки тому

    Thanks, great video, nice and easy to digest

  • @fusionstudystudio6631
    @fusionstudystudio6631 4 роки тому

    This video is really awesome. Explained very clearly.As you explained, I tried to put UTM in Google ads but i am getting this below error
    Add {lpurl} or other landing page parameters to your tracking template. Tracking templates must reference your final URL.
    I am not getting where I am making mistake. Please help to solve this issue if possible. Thanks

  • @diandrapereira1151
    @diandrapereira1151 3 роки тому

    This was great! I have a doubt though. It feels like these UTMs will only allow me to track my website visitors and where they are coming from. How can I track who is not only visiting the webinar page on my website but who is also signing up and where that audience is primarily coming from? For example, if I am running google and fb ads to promote a webinar on my website, how can I know which of the two sources are giving me more conversions i.e. sign-ups, so I can focus my marketing budget accordingly.

  • @Mona-gl1fo
    @Mona-gl1fo 3 роки тому

    I love this so much! Keep updating ;)

  • @RdozeTV
    @RdozeTV 3 роки тому +1

    Does it affect SEO?

  • @rohitganesh75
    @rohitganesh75 3 роки тому

    great tutorial! thank you

  • @ThomasRad-l7r
    @ThomasRad-l7r 3 місяці тому +1

    I couldn't stop looking at this dudes hair

  • @filipmortensen2544
    @filipmortensen2544 2 роки тому

    Hey gus one question:
    does UTM link building enables us to retarget users clicking on something without triggering a landing page with pixel

  • @jackbauer3887
    @jackbauer3887 3 роки тому

    Super good tutorial

  • @ff_smiley_yt8043
    @ff_smiley_yt8043 2 роки тому

    Good explain

  • @sshadabsehar
    @sshadabsehar 3 роки тому

    It really helped me. Thanks SME.

  • @manjotsinghpannu9045
    @manjotsinghpannu9045 2 роки тому

    Great video

  • @sorifulislam240
    @sorifulislam240 2 роки тому

    nice Tutorial !!!!

  • @paulamourad4699
    @paulamourad4699 3 роки тому

    Great video!!! In the case of Google Ads, once I have my final URL, where do I paste it? Thanks!

    • @ibrahimmasood9472
      @ibrahimmasood9472 3 роки тому

      When you're creating a google ads campaign, there will one option where you can enter your URL parameters.

  • @manalsleat8962
    @manalsleat8962 2 роки тому

    can we use UTM links for app install ? because I don't see traffic source in Real time in App google analytics account

  • @oriehi_raphael_paul
    @oriehi_raphael_paul Рік тому

    Thanks!

  • @nikolanikolov7102
    @nikolanikolov7102 3 роки тому

    do we use utm parametars to have better tracking in google analytics because of the attribution model of facebook?

  • @positivity29
    @positivity29 3 роки тому

    Thanks Grear job of breaking this down in a elementary form.

  • @ngila_creatives247
    @ngila_creatives247 2 роки тому

    Nice

  • @itsjohn_778
    @itsjohn_778 4 роки тому

    I'm running paid ads on social (using utms) FB ads manager is stating 100+ conversions (with conv. value etc) but they're not showing in GA. Is it typical for GA to not allocate conversions to FB within GA?

  • @rehanzaidi1755
    @rehanzaidi1755 2 роки тому

    Very nice

  • @RaxLakhani
    @RaxLakhani 4 роки тому

    How do you guys add section titles on your UA-cam tuneline markers? Just spotted this. Really neat. Is this a new feature?

    • @SocialMediaExaminer
      @SocialMediaExaminer  4 роки тому +2

      Hey, Rax! It is relatively new, and something UA-cam rolled out without much fanfare. All you have to do is ad timestamps to your description (be sure to include one that is 00:00 to start), and UA-cam will automatically display the divided timeline to your viewers who have this feature. Take a look at most of our videos to see how we do it. Let us know if it works for you! -Mitch

    • @RaxLakhani
      @RaxLakhani 4 роки тому

      @@SocialMediaExaminer you guys are fab

  • @camdobie
    @camdobie 3 роки тому

    This was so good. Thank you

    • @SocialMediaExaminer
      @SocialMediaExaminer  3 роки тому

      Thanks, Cam! Glad it was helpful! What method are you using to build your UTM codes? -Mitch

    • @camdobie
      @camdobie 3 роки тому

      @@SocialMediaExaminer I've not used UTM links as there have not been enough ad sources to keep track of. Now with Klaviyo going well and Google + Facebook ambiguously claiming clicks and conversions, I need to hone in a little deeper to make sure my summaries are as on point as possible. Even still, I've found conversions are best looked at by total ad spend vs total sales. Individual breakdowns tend to result in chasing tails. But this will help. I think I would just edit the link according to the links location to track it and have one UTM per platform rather than per ad. Not sure if you wanted the long answer but you got one. haha

  • @First.Last.99
    @First.Last.99 2 роки тому

    thank you

  • @arellano6186
    @arellano6186 3 роки тому +2

    I created and tested a link and it is not showing under the real time + treffic sources, any ideas? Thank you

    • @Supercute-Tracy
      @Supercute-Tracy 3 роки тому

      me too, I created the link following the video, but traffic source shows in real time that media=none, source= direct; which step is wrong with mine ?

  • @andersonapdo
    @andersonapdo 3 роки тому

    can I somehow add an utm to an existing post?

  • @Food4TheSou1
    @Food4TheSou1 3 роки тому

    Can you create UTM parameters for another site?

  • @deep_sxini
    @deep_sxini 2 роки тому +1

    Good👍

  • @nagapavanip1944
    @nagapavanip1944 2 роки тому

    Best one

  • @bommaritohawaii
    @bommaritohawaii 2 роки тому

    Can I not assign a parameter for Campaign Name if I don't want to? I'm just trying to track a QR code on a set of gift bags I'm making for a specific event

  • @rohandevaki4349
    @rohandevaki4349 2 роки тому

    how to decide the medium , and campaign?

  • @othaimcenter5425
    @othaimcenter5425 3 роки тому

    How to setup Google Analytics for my site to see this stats?

  • @TheNextTorres9
    @TheNextTorres9 Рік тому

    I set it all up but I don’t have the campaigns tab. Why is that?

  • @jaisrikrishna9525
    @jaisrikrishna9525 3 роки тому

    please Help me with Whats Screen Recorder Are you Using?

  • @vishnuobilaboina3563
    @vishnuobilaboina3563 2 роки тому

    Good 😊

  • @kensleylewis
    @kensleylewis 9 місяців тому

    unfortunately GA4 as of right now, does not allow for real time traffic acquisition...

  • @skimran8074
    @skimran8074 2 роки тому

    Good

  • @badittiravikiran9394
    @badittiravikiran9394 2 роки тому

    Exelent

  • @imax5498
    @imax5498 3 роки тому

    so what is UTM?

  • @wmafendi
    @wmafendi 2 роки тому

    i like it

  • @rohandevaki4349
    @rohandevaki4349 2 роки тому

    there is no all traffic in acquisition

  • @AddiePorto-x2k
    @AddiePorto-x2k 2 місяці тому

    Clay Spur

  • @ShirleyHernandez-o8q
    @ShirleyHernandez-o8q 2 місяці тому

    Wiley Meadows

  • @AdeliaDantuono-d6w
    @AdeliaDantuono-d6w Місяць тому

    Lola Centers

  • @AdamsLouis-t8y
    @AdamsLouis-t8y 2 місяці тому

    Reginald Forges

  • @MatthewJones-c4m
    @MatthewJones-c4m 2 місяці тому

    Goodwin Villages

  • @CoryGrasse-j1e
    @CoryGrasse-j1e 2 місяці тому

    Cormier Drive

  • @JenniferLee-h5h
    @JenniferLee-h5h 2 місяці тому

    Emard Canyon

  • @lizbrownux231
    @lizbrownux231 Рік тому

    This video assumes you've already done UTM and Google Analytics stuff before. So the title is a complete misrepresentation - this is NOT for beginners. E.g., he says, "The second thing is you might see a lot of stuff back there, it just means that your campaign naming conventions have been a little fractured" as if we have all been doing UMT stuff for a while now...

  • @WebbYvette
    @WebbYvette Місяць тому

    55832 Gleichner Meadows

  • @OraDuncan-e6h
    @OraDuncan-e6h 2 місяці тому

    97460 Rahsaan Place

  • @ShruIndianfacts0005-li4pc
    @ShruIndianfacts0005-li4pc 2 роки тому

    Wonderful video

  • @ranjitadhikari8320
    @ranjitadhikari8320 2 роки тому

    Nice

  • @rajindersingh6372
    @rajindersingh6372 2 роки тому

    Good

  • @Randomrandon321
    @Randomrandon321 2 роки тому

    very well explained. Thank you !!!