Starting With Google Tag Manager: A Beginner’s Guide
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- Опубліковано 30 тра 2024
- Want to begin using Google Tag Manager? Looking for an easier way to install tracking pixels on your website?
Measurement marketing expert Chris Mercer explains how Google Tag Manager can simplify your marketing measurement and analytics.
Explore the three parts of Google Tag Manager (Tags, Triggers, and Variables) and learn how to use Google Tag Manager templates to easily add tracking for activities on your website and social media.
You’ll also discover how to set up pixel tracking for Facebook Standard Events.
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00:00 Intro
00:40 What is a Tag Manager?
01:38 Google Tag Manager: Tags
02:10 Google Tag Manager: Triggers
02:45 Google Tag Manager: Variables
03:13 Google Tag Manager Examples
06:09 Adding a Facebook Pixel to Google Tag Manager
07:37 More Resources
#SocialMediaMarketing #MeasurementMarketing #GoogleTagManager
You know analytics are important, but are your metrics actually leading to actionable insight? Watch this video to learn about creating a simple system to lead from analytics to action: ua-cam.com/video/DmeV0_bxkrw/v-deo.html
Chris. I will tell you now that you deserve a knighthood for making such a fantastic video. The format, the scripts made me understood this system. I mean just wow! Would it be too much to ask if you could do an identical video on the topic of why and how to use Google AD please? Others fluff around and you can tell because they just do ad hoc demonstration that includes waiting time for things to load. Not you. Have a great day and please consider the request. Thanks a million.
"now if you're head is spinning from all this, just remember that this is just a general overview.."
oh, okay. relieved !
Watched the video and learned about using the template option for FB pixel. That is going to save so much time compared to doing it manually with custom HTML/javascript code.
Awesome! Let us know how it goes! -Mitch
Is GTM help us to get know about particular social media audience that leads to any action taken by them. For example, facebook leads more engagement, & so on. How we get to know which platforms lead particular action in GTM…
This Video is so well made thank you
How we get to know about particular social media audience that leads to any action taken by them. through that social media which responsible for that action,while using google tag manager.
I have watched a couple of videos about GTM and was still dissatisfied with the content and after watching this video it feels like this information is enough. You've pretty much covered everything I need to know.
His is amazing instructor
Thanks for creating this video. 👏
this is actually really really good
This guy is crazy!! Thank you social media examiner
Agreed! Mercer is an analytics master! We were honored to have him in the studio. We have more videos coming out soon, so stick around! -Mitch
Great 🥰
So, using a pixel code means adding much less code to the site, right? Does that mean it works faster?
Hi Social Media Examiner,
I have a query while setting up the Google Tag Manager account. So please revert to me with your answers.
Let's say I have a Google Analytics account already and I created that account with an email id ABC.
If I have to set up a new GTM account now, I should use the same email id no?
If I try to set up it by another email id, it won't work I guess.
So, please let me know if I am right or not.