The Rise and Fall of Victoria's Secret | Rise And Fall
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- Опубліковано 6 вер 2024
- The Victoria’s Secret fashion show was one of the biggest events of the year. But the over-sexualized ads and flashy runway shows lost their sparkle as women began to seek more body-positive brands. The company is now trying to reinvent itself, but will its Angels ever fly so high again?
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How Victoria’s Secret’s Sexy Branding Almost Caused Its Downfall | Rise And Fall
2015 feels like 40 years ago.
got that right, the last two years have felt like 20......
@Walk Straight Path women are the one walking away from the Victoria Secret brand. I don't think gay men care about Victoria Secret and lesbians don't mind.
Anyways i think it's funny how you call gay people an abomination but is crying under a video about Victoria's Secret
Uh oh dude deleted his comment, what an embarrassment (abomination) :)
Yeah, because 2020 lasted for 20 years.
2009 feels like it happened in 2001.
I like that they’re being more size inclusive, but I don’t like how they ditched the angel branding. Thats what made Victoria secret iconic and now they’re no different from other lingerie brands.
They already started to bounce back by introducing models like Bella Hadid or Hailey Bieber to the brand 🤷♀️ so no need to worry
Because according to their mentality, angels must be skinny lol.
Agree
They don’t care about “standing out” anymore. They’ve already made a name as one of the biggest lingerie brands in the U.S. They don’t need to spend billions on Angel marketing anymore, and that’s aside from how many controversies VS is and was involved in.
the thing is that stupid snowflakes ruined the brand lol its insane how people says being fat is good or looks great when it dosent you are killing your self and for going woke they are broke now
They put more money in their shows & marketing than on their products.
You just described absolutely every major brand.
That's literally how a business works...
duh.
Overrated.
Not a bad business model. The problem is when your marketing becomes outdated under woke culture.
To be honest, even as a girl I liked watching their shows, they were a unique part of their brand image. The designs were pretty, the performances were nice. Their current marketing plan seems forced like they're trying to catch up to the market trends. Also like the video said, their actual bras were uncomfortable and overpriced.
Yes!! Thank you that was exactly my first impression the first time I entered their shop way back. Over priced and products just didn't seem worth their price not to mention it was so limited in sizes 😒 I watched their shows over the years but the interest to buy anything was lost on that visit to their shop
Ever since Savage Fenty came , so many brands suddenly realize all bodies are beautiful.
Their marketing is to push what Fenty has been pushing. Better quality for all not poor quality and expensive shows .
It's not overpriced. They just have a certain target market.
@@adriancabiles3898 and? how did that turn out? if the target wasnt reached, it's overpriced comparing with the quality.
Have bought nothing but VS...love their bras...pretty and good quality
What I know, as someone that wears a bra, is that the quality of what they sell has gone down dramatically over the last 4-5 years. Show or no show, I don’t care, but as VS stands now their bras are overpriced and of a mediocre quality.
Yess personally I have found bras that are more comfortable and durable in department stores from smaller and local brands. Even in terms of looks they both are on par if you look hard enough.
Totally unrelated lol, cute dog!!!
their bras don't properly fit most people and they fall apart all the time, it really sucks tbh
Right!!! Their bras suck so why would women continue to shop there ? The angels only work if you have a product people want, which they haven't for years
All the other stuff was just more poor press for a brand that had already fallen out of favour
It's been more than 4-5 years. I bought a bra from them back in 2011. I've had $14 Cadies bras that last longer. Also, they're pretty limited in sizes and they fit poorly. I mean, I get wanting a novelty sexy bra, but if you're into that, just go to Fredrick's and pay half the price.
VS played a major role in women increadingly being objectified, men’s obsession with ever younger women with impossible bodies, and rejection of any onw with a body an inch different. A brand with such a philosophy needed to fall.
Yupp it makes some men think that they only deserve 5’10 110 lbs C cups colored eyes latina eurasian looking women only
@@CandyMan2001 False. How can a woman Objectify herself? That’s just probably how you see woman.
So? it's fantasy. Let us enjoy the little things. Just because you hated it, we have to hate it too?
Those bodies belong to actual women, so it is not "impossible". Just very difficult to achieve.
I wouldn‘t say it played a major role in creating the standard, rather in upholding it for an extended period of time.. the ideal of young women with child-like features being artificially constructed as super sexy is as old as Ancient Greece :/
Dear editor(s): The voice over is slowed so much that she sound stoned. Don’t sacrifice quality for the 10 minute mark
I had to watch it at 1x25 speed
Sounds so bad
It's great for us people who's first language is not English ;)
Perhaps you want them to hire the guy from the Dark Docs channel?🤣✌
Absolutely! It’s annoying!
The first time I went to Victoria’s Secret I tried 3 designs, the best fit were all sized differently. Went straight out without buying anything and never interested in VS again. A useful rule of thumb is if a bra brand's sizing is inconsistent there's no way their quality is OK.
god forbid different styles fit differently!
Okay Frances.
@@cloudnine5651 are you a woman? If different models, the size must be adapted.
@@chun_lisfii3596 try again? you cant even type a coherent sentence...
@@cloudnine5651 Not everyone on the internet is native english speaker. Try again thinking, genius.. if you can't figure out one sentence
It's not the dress, it was the beautiful women who sparked the show, it always was
yeah once you take those women away, you realise how substandard and overpriced their bras are. they should just stick to their fashion shows, it has its own market.
@Walk Straight Path no. It's bigots like you who are the abomination. People who had different sexual orientations were oppressed and even killed throughout history, and we've done a great disservice against them regardless of their contributions to society, like the case of Alan Turing.
@Walk Straight Path Women don't want to pay for $50+ bras and panties that are unsustainable, impractical and uncomfortable.
@Walk Straight Path It is ideal price.
@@Opqrxyz google kar le mere bhai
Also y’all didn’t mention the fact that prison labor was used to sew their lingerie… Men and women would be slaving away for pennies on the hour for a mediocre $60 bra.
Well if your in prison you need something to keep you busy besides laying up in your bed all day . Don't wanna work for pennies don't go to jail . Personally the prison should have these people in jails filling in pot holes , picking up trash etc and not even get paid for it bc it's a community service. Considering if it wasn't for tax payers they wouldn't have a thing on top of the fact they owe it to society
@@ACornelius820 Not even, that is slave labor. Prison is supposed to be about rehabilitation as well not just throwing people in a box and treat them inhumanely. It wasn’t a 9-5 working for pennies, they were working 13-16 hour days. Inmates are still human
@@Senpaischick They might be but if they don't like it then don't go to prison. Plus it might install some work ethic into these people. If they were working 12 -16 hours when they where out instead of running the streets they wouldn't be where they are
Men and women?
@@zoomerslayer8244 yep , no need for them to be laying on their butts all day or spending it just hanging out doing time . Put them to work and maybe put some work ethic in them they can take with them to the streets.
I always knew they were thinner and taller than me but it never really bothered me 🤷🏻♀️ But I am glad they reduced the emphasis on push up bras because I don’t always want my boobs touching my chin.
Same if anything seeing those beautiful women inspired me to pay more attention to what i wear underneath my clothes not just what i wear outside. Made me enjoy the experience of shopping for lingerie the music and the videos play in the store verses regular department store. it’s like celebration of being a woman. I also prefer their wireless no push up bras for comfort.
@@bi23 Glad it’s not just me!
I thought I was the only one who felt that way. I enjoyed seeing the Victoria secret angels because it inspired me to be sexy now when I'm on their website and I see some of the models.... I have no desire to look like them and can't justify making a purchase
Pick me girls are present and accounted for..
This
something that kinda bothers be about the new spokes women of VS isn't the fact that they aren't over sexualized and the whole thing is painfully forced but the fact that they removed the glitz and glamor of the brand in attempts to look more down to earth. I mean that's the whole point of going there instead of the department store right??
Exactly. VS looks like a bunch of angry feminists are its face now. No thanks. I'll pass.
Feels like they're implying you can't be glamorous and glitzy if you're more than a size 0.
@@ph5.484 I think they just assume that if women aren't slim, they would rather make everything plain, ugly and neutral so they feel better about themselves. But there's plenty of bigger women that like the glitz so I think they're only appealing to a small minority. I hope another company takes its place to offer the sexy stuff again.
@@ph5.484 fr
In other documentary the model says there were many sexual harrasment stuff over decades
and women having etaing disorders to eat less etc.
I’m very sad they got rid of the runway shows. I get excited to know what theme would come next as a kid. Also the wing are so pretty and elaborate. When they got rid of all that stuff it was no longer special to me anymore.
Well as a kid the shows were the best thing I'd ever seen 😁
They got rid of it because fat people body shamed them
And the singers!!
@@youlikedyourowncomment5151 the over weight have become the new bullies.
@@rebeccadoran5955 That’s the only thing I hate about the shows. As a kid I thought the shows were empowering. These women had confidence and was not afraid to show their skin.
The CEO stepped down because she had an affair with a lawyer who threatened to go public with lots of dirt. In 2015 we had a sweet bonus that was equal to nearly a full month of pay. Then Les decided to cancel swimwear which confused the hell out of us because it was doing so well.
It's so weird to go from joining one of the biggest companies with a success in women's fashion. Work on cool projects, including doing executive services for a bit supporting SVPs, the CIO, and CFO (both good people), working as an engineer for the stores technology, to closing hundreds of stores, selling LaSenza, closing Henri Bendel and then 1300 employees including myself getting laid off in the middle of a pandemic.
I'm happy I had a chance to spend nearly a decade there as its what enabled me to make the jump to Silicon Valley, but it's sad to see the company and by extension a lot of the good people who just wanted a good job get hurt.
That layoff crap is crazy. Time to work for self now
Yeah. I worked for L Brands between 2014 and 2019 and some of their decisions really made me scratch my head. It broke my heart when they closed HBL.
@@beffiesv650 Me too! HBL was my favorite brand to support. Only had 30 stores but their store and leadership team was always great to work with, and listened to technology recommendations whenever possible.
@Virginia Dabrowski I'm doing great now, and have a few friends still with the company now that it's split. My new gig is awesome - 70% salary increase, fully remote, unlimited PTO and more! I wouldn't be here if I hadn't worked at LBrands so I'm eternally thankfully.
@@LDrumsOhio I was on the IT team that managed HBL! Up in Montréal. They were always so professional and gracious. Such a pleasure to work with. I loved going to Flag too.
Victoria Secrets can survive but with the changes to fit the times they might never be so special anymore so might not be able to charge the outrageous high prices they charged before since now they can no longer stand out anymore.
They charge very high prices for goods that come in very generic measurements and aren't particularly great quality.
The brand is really overrated and over hyped. Why would you want to spend that much money on underwear/lingerie when there are lots of cheaper brands with better quality out there.
some are not into super basic stuff like walmart is even trying to capture people best as they can
its like any other brand they pay for the name its like why buying Gucci sunglasses for 300$ if my 70$ no name sunglass has the same quality
I am not into watching fashion things at all, but VS Shows were on another level. Sad thing they got all cancelled.
yup. another thing ruined by people with no lives who want to complain about something not affecting them at all. bc when I think of vs shows, I think they need more men in them.... God forbid they make a global brand and sell whatever they want however they want lol such a joke.
@@poopagore it's a brand for women.. and it's extremely sexualize the women body. It has sexually harassed and assault embedded into it. Cause models to starve themselves and get ed. I could go on. It's not something we cried about just because, it's is a horrible environment.
@@Valentine98 so people waited 44 years to really start complaining? it is meant to be hyper sexualized and no one is forcing models to starve themselves. and those starving models are paid ALOT. Thats why they are not picketing the company. there are flaws in every corporation. I'm not saying they should be sexualy harassed obviously but to act like a store that is created to make women feel "sexy" is to sexual is just silly. Now let's go picket UFC for making the fighters weigh in at a specific weight 🤣
@@poopagore Damn bro spiting facts 🙌
@@poopagore Honestly I dont get the point of advertising body positivity, like its ok to a certain point but blame someone else because u r a no good sucker that u cant run 10 minutes on a treadmill is utter bs
As a young teen, I LOVED VS, mainly because my mom wouldn't let me in there unless I was with her. They used to have beautiful lace bralletes, that actually had unique embroidery. Now they're just spandex or a basic, cheap kind of lace. Also, they don't sell my size, once I was past 8th grade. They don't sell many 30 band sizes, let alone a 30DDD. I only have one wire bra that size because I don't like them very much, but I have moved to other more luxurious, intricately-designed brands for bralletes and matching sets. I still enjoy going into VS, but it doesn't intrigue me like it used to
My condolences for your back sis
You should look at Mimi Holliday and Dita Von Teese lines of lingerie as well as Empreinte(it's French).
triple Ds? holy shit man what in the honkers
The quality of the underwear is so bad though. Intimissimi is much better.
Hell yea
@@v____l its literally the same thing bro
@@bigboibob2945 fr
I loooove intimissimi
@@RP-uu7oq some don't wear nothing under.
I was just entering my teens in the early 2000's. All of the girls my age _loved_ Victoria's Secret, but I could never understand why. Their bras were expensive, uncomfortable, and would fall apart with one wash. I was _livid_ when I spent $150 on 3 bras and they all fell apart. Maybe because I had big breasts and worked for my money from a very young age (I came from a large family, there was no extra money for "allowances" or new clothes), but I wanted quality and comfort over a name and some flashy style.
Nooice
how big are those melons then?
Same. I loved visiting their shop for the first time but it got old fast. Especially when little to none of their products fit me right as I was also big busted and had no need for all the push up and padded items they kept emphasis on. The bras themselves required way too much care. If you wanted to keep them useable, you had to practically hand wash and dry each time. As a working student, I didn’t have time for all of that. The underwear looked good but were pretty much fashioned for someone who had a very trim body which as a size 10, I did not have - in their store I was considered a XL. Lastly, if you did find something you liked, it would either be quickly discontinued or inconsistent along colors and materials in the next round of releases.
Oh god- please don't slow down the narrator's voice this much, it gets so distracting
I swear it's so slow
I think it’s because English is not her first language.
@@johngablesmith4671 maybe she read from script
It’s so the video hit the 10 min mark probably. So annoying
You can speed it up by 1.25x
I work at a thrift store and during the downfall of Victoria we got a influx of people getting rid of their push-up bras and Lacey gowns. We haven’t made a single sale on any of them.
Do people normally buy underwear from a thrift store?
@@mintheman7 We throw away the underwear but kept the push up bras and lacy gowns and bags.
@@angryduck632 You must have a different definition of “underwear” than me. Push-up bras and lacey gowns are underwear’s in my book.
@@mintheman7 Okay ? Sorry
Why would anyone wear worn lingerie
"We have a bra that costs ten cents but we charge $100, also it's only for skinny people"
Straight fax
They make larger sizes, but over the last few years the quality has really gone down. I could care less about the show, until I watched this documentary I had no idea that any of their models were or are famous.
“Skinny” in a million quotes
@@hannahs1683 once people have to make laws governing lingerie models because they're ruining their lives with anorexia in order to attend fashion shows, I would say that skinny is the appropriate word. Have you ever seen a Victoria's secret fashion show? They look like walking skeletons and it is nauseating
Yea I don't like to imagine fat people wearing it... Consumers make the brand. The world is fucked
Victoria's Secret fashion show was one of the biggest fashion events. Victoria's Secret was originally created as a store for husbands to buy underwear for their wives, but eventually merging ahead with those seemingly perfect models, unbelievably expensive and uncomfortable bras and luxury runway. They failed to notice the trend of non-bra and body-positive conception of women.
Plus all the sexual assault the models had to face
yea that's what the video says...
Body positivity? You mean accepting obese women as beauty? Eye roll
@@mashat5027 indeed😂
Body positivity is not real. If you're fat, you should work out.
I'm a dude but I don't think Victoria, Secret has ever been knowing for good women lingerie. they are mostly known for is overpriced crap, which dudes buy because they think it'll look sexy on their girlfriends.
I honestly believe VS been known for "Angels"...Idk why some men, feel VS is perfect place to shop for their girlfriends/wife..!! Thats been the top question on my mind. There's other great places..!!
Pr campaigns, marketing social trends why are you surprised that men buy VS when it was one of the most loved brands by women until recently. Recency bias much
Okay I'm seeing a lot of people saying that their VS bras didn't last them for long, "Overpriced" & "Mediocre". I'm genuinely confused because I've owned their bras for a few years now and they've lasted me for a long time...what is everyone else doing that they're messing up their bras?
fr
Fancy lingerie is great when you are doing the dirty but uncomfortable for general use. Thin straps dig in to your shoulders and small middle bra are not very secure.
not to mention lace panties are not hygienic
I went to Victoria’s Secret a month ago and bought a lot of stuff. They brought their swimsuits which personally are my favourite of any brand (especially for tops) and they have some nice new designs. Yeah the prices were more, but lingerie isn’t something I’m interested in buying online personally. The fashion shows used to be a fun event. I remember having my girl friends over to watch it while we ate junk food 😂😂😂
I wish they still had the shows😭
Yesssss watch the shows with junkfood and talked about a diet that will start on monday (not specifying wich monday 🤣🤣) such good times
Business insider never fails to catch my attention and interest for these documentaries
Indeed.
I already know where on the political spectrum you are from this comment even though I don't know anything about you.
Hi canada ball
@@valeriafofa4636 hello
They only have wired push-up bras, I’m totally into wireless and comfortable now
That's another reason I like Aerie better. They have more sizes, and last time I was there, had like 3 or 4 wireless options, which I prefer. But I'm not really one to talk, I'm wearing a Walmart sports bra right now, and it's super comfy.
Not a fan of VS but they have wireless and other bralette options. No need to bash them with misinformation.
VS had sexiness which more important than "comfortable". There was nothing wrong with VS or their "Angels" which did not need to end. Go Woke Go Broke was VS plan to be the same same and woke as others except staying with the uniqueness of the VS brand that separated from others.
@@jjk4891 I went to a vs a few months ago and asked the sales people for a wireless bra and they said they didn’t have any. Maybe it’s because I live in Canada but they don’t seem to carry them in stores.
The last 4-5 years their quality has gone down terribly!!
the problem with the rebrand is that now that they’re being more inclusive and body positive, they take away all the glitz and glam and make it less sexy. can plus sized women not be sexy?? can trans women not be sexy??? i mean come on now
back in the days the angels were for me the epitome of sexy. keep note, VS was a men's store disguise as a women's store.
For the past 10-15 years it has never been a men's store. the original business model wasn't profitable so they needed to find a way for women to get into the store. Now, 95% of its customers are women, go in any store vast majority are women, not to mention the colours which are bright bubble gum pink were meant to entice a young female consumer.
Yup. The models from the 90s to early 2000s VS shows were not always that skinny.
I'm sorry but many of my girl friends used to watch it too
Their pink changing rooms felt luxurious
Stephanie Seymour was why I asked my wife to show me what she wanted from the catalog. That way I could look through it guilt free. :)
its so absurd that to guys good lingerie is all about sex . NO . 1st of all the real reason Lingerie was made in history was to make women feel comfortable doing activities holding all that weight. Also if a women wants to buy interesting lingerie its not just for sex boys . its to feel confident too
Dita von Teese does a damn good job marketing her underwear collection in this case: she says only about how it makes a woman feel in it and plainly that it's good quality and provides support. Literally no man in the equation
VS is the adult version of Forever 21.
I stopped shopping there almost the moment I started. Everything about the place made my skin crawl. Cheap perfume, uncomfortable bras and an identity crisis as to who their clients are, full grown women or underage teenagers. The runway show then solidified my choice. La perla doesn't need to act trashy to make money 🤷♀️
The cheap perfume kills me. All their lingerie absorbs it from the air and washing doesn’t get rid of it. I’ve bought by mail order to avoid it, but those items were permeated, too. Their cheap-perfume lotions and body products are the same manufacturer as Bath and Body Works. Nothing scented can be so affordable unless it’s made of chemicals. It’s all cheap, toxic petroleum byproducts.
@chy z Teenagers can’t even afford it.
Full grown into whales?
This didn't even have to touch on that their bras have been trash since the 90s. It seems everyone loved that brand back then because it was easily accessible in a lot of places. As soon as something better came, the stores barely had anyone in them.
Yeah, here in Canada, LaSenza is a brand that has somewhat similar quality, but is a little more casual, and has way better sales, like often half the price of VS stuff. Then Aerie came along and shook things up with their younger demographic and wider variety of styles and sizes. All 3 are mall stores, but took totally different approaches, and yeah, Aerie and LaSenza are doing much better because the prices and quality, while not great, are at least more in line, and more accessible to teens who start wearing their stuff, and then stick with it when they find a style they like.
Before there wasn't any real options so of course they got attention and their marketing captivated. Now they actually have to compete, they can't. No amount of marketing will make me buy something bad if I have the option to get something better that's cheaper.
I never bought a thing from VS but those shows were a holiday tradition. I loved them, they were a great spectacle and I loved all the angels and the outfits.
What I have understood, the real downfall of VS is that their product is expensive but the quality is poor.. it has nothing to do with women’s body i think..
@Music Case Yup and all the models were banned from eating solid foods for 72 hours before the VS show. Their diet consisted of protein shakes.
If a store doesn't sell YOUR SIZE clothes doesn't mean the store should be forced to make your size clothes or be shutdown. You people make me sick.
“You were considered the best of the best if you designed at this brand” ***laughs in European RTW***
*aha yeah.*
Maybe in leather or outer clothing, but I don’t know any European brand that reached the heights of VS bras.
Yeah I love european rtw but they would never pay VS money and celebre. That's why euro models literally would die to be one of the angels.
As a woman, I can say I quite enjoyed the fashion shows and loved watching them. 🤷🏻♀️
Not much of a fall then, only 200 shops closed, many retails have closed many more or gone bust in the past two years.
The reporting is good, but misses what to my mind is the most important point - for many women especially women with a larger bust, Victoria's secret had nothing to offer. No bras in your size, or only bras with unneccessary push-ups or uncomfortable underwires. Nor could you get an ordinary workaday bra at VS - Only sexy lingerie which was really meant for someone else's enjoyment. So it wasn't practical to frequent VS. It didn't have anything you really needed.
I'm a 32E and whenever I have tried to go bra shopping at Victorias Secret I can never find any bras my size at all. The store only seems to sell really generic measurements of bras; for a lingerie shop, the selection really isn't that great!! Also, a lot of the goods seem overpriced for what they are (even if the designs are eye-catching, their quality isn't great).
SAME (sister size, 30DD). The models are skinny and busty like us, so probably have their merchandise altered for ads/shows lol, cuz none of that shit works for actual women who are similarly "blessed"!
I know it's cheaper to produce fewer sizes, but jeez. You'd think they'd cheaped out enough already on those tacky materials...
@@GG-dx4id I agree! I thought the same about the models too ("Where are they getting their lingerie from??"). The shows promise luxury & fantasy when in reality what you get is such a generic selection that I've found better bra selections at Asda (British Walmart). I have heard that they also aren't any better at catering towards plus size ladies either.
That's the choice of size of augmentation that a lot of women chose to get. I know while working that 8 people I've serviced during this year alone has gotten 32DD as their choice size and they needed a whole new bra wardrobe. They literally bought 8-10 bras; hence why if you live in an area with women of same sizes-- stock will be severely affected by it. They absolutely LOVED the dream angels demi!! Shop during semi annual sales. You can snag bras at $14.99-19.99 during then! There are really good deals if you're interested in keeping track of them. However, if you do buy them last minute without any promotions, I do understand that it can get pretty expensive!!
Tbf 32 E is an extremely unusual bra size. My friend is very tiny bodied and she doesn’t walk into adult clothing stores and ask why there are no clothes that fit her.
@@namedrop721 it's not that unusual, it's basically a medium in both band and cupsize. It's a US size 10 in both waist and bust measurement.
Victoria's secret needs to expand their size range and change the way they measure for sizing. There are band sizes below a 32.
Honestly, I went to a farther away mall, just to go to Aerie, since they had more sizes. I've been ordering bralettes from TomboyX the last few years, but size inclusion on both larger and smaller sizes of band and cup, would go a long way with their reputation. There was a time when I needed a 30C, but had to go with 32B since that was all they had, and the other mall store had even less selection (this was right before Aerie opened). I do fit more "standard" sizes, but for people who need a 30 or even 28 band size, or those who need something higher than E, it's not easy to find.
I love watch their shows and I'm so sad that they have ended. I love the angels but hearing about all the shady things happening in the back made me sad. But i do want one thing - someone to fully question the two angels that basically are Victoria's Secret, carried the brand, made the brand, wore the most wings, have been in so many shows - adriana lima and Candice swanepoel. They were clearly big investments and Victoria's Secret made their careers. I wonder what were their experience cause they are pretty quiet. Especially from Candice cause she's a pretty quiet person in general and i remember seeing a photo from making one of the Victoria's secret commercials and what horrified me is how Candice and another model were in their underwear posing and how behind the camera there were only men. How horrifying.
I never shopped there. I would take one look at the skinny girls, the pink everything and the tiny tiny bras and go "Nope. Gonna go to walmart and buy ten sports bras for the same price and be comfortable." It was just too small, everything was pink and lace and impractical. I just wanted something to contain the flesh bags and keeps them from causing me pain.
Our boobs deserve love and comfort
@@petyrparker they do indeed!
Watch this video in 1.25x speed to make the narrator sound normal… please add more content to the video instead of slowing the voice over next time please 😭
My issue with VS is that their bras are so expensive and I could barely get one to last a year before it would start falling apart.
The one my mom got my fell apart after a trip to the washer, dryer, and another wash. It would be a miracle to have it last a month of use, if you don’t throw it out because of how uncomfortable it is.
@@Mythical4227 I think I only got mine to last a year is because I use a bra bag for washing, put on gentle cycle, no fabric softener, and hang dry.
@@tippy651 Aah. That makes more sense. I also used a bag for washing delicates, but it didn’t make a difference. TwT
In the end of the day, they still doesn't tell you what's Victoria's Secret
You mean who's Victoria's Secret?
Who's Victoria?
@@madanrai986
We want to know Victoria's Secret. They still doesn't tell us Victoria's Secret. They are keeping Victoria's Secret to themselves.
i always thought it’s just a play on words and it just means “the secret to victory” but calling it victoria’s secret is more catchy, mysterious
I always thought it was obvious that Victoria's Secret was just that -- the lingerie itself, as it is usually hidden under your clothes and therefore a "secret"
Feels quite confusing as a business model when all women wanted was to buy underwear. What do flying angels and guitar solos have to do with that?
Word of advice to viewers: watch this video at 1.25x playback speed
It's amazing that men who aren't attractive would demand that women who work for them look like models.
Women do the same thing
??? they have a ficiduciary duty to maximise profits. when youre selling sex you want the sexiest people selling sex for you. pretty simple. it's nothing to do with men it's all to do with cashflow, value and capitalism
It seems that both men and women generally like the fashion shows so i don’t think that they should have been cancelled. The angels also worked very hard to look their best, so i think that they deserve to show off their hard work on the runway. I also don’t want the new line up of women to get hate for replacing the angels. The shows were iconic of the brand so i don’t think it was a wise move to cancel the angels.
Never in my life would I’ve thought that Victoria Secret would fall, that’s crazy
Me too
That's what happens when stop improving .innovation is key
The woke train hit them.
@@majorgear1021 🦕
I personally still dont want to shop there. Theyre still not a good company there are many other underwear companies that have better values, inclusiveness, production ethics.
What the hell does values, inclusiveness, or production ethics, have to do with buying underwear? The exclusive purpose of a business is to make money, period. Whoever made underwear political is an asshat.
You should check out our underwear manufacturing company. We make sure to hire from ALL genders. You won't find two people from the same gender in our company. There are 200+ genders at our company! Also we make sure to hire people of different skin colours, you won't find two people with the same exact skin colour in our company! Also we only have a 2 hour work week and provide safe space insurance to all our employees free of cost!
I think VS got caught flat footed by social media. At one time they ruled the fashion world with their beautiful statuesque supermodels who men luster after and a lot of young women aspired to be like, even if they were way too tall and wore size 0 clothing. But once social media took off, and fashion competitors who didn't have the multi-million dollar budgets VS had to advertise their wares, they got smart and relied on UA-cam, Snapchat, and Instagram influencers to help promote their products. Most young women couldn't possibly relate to supermodels like Adriana Lima, Bar Rafeli, or Gisele Bunchen, but they could relate to Courtney from Toledo or Jessica from Ft. Worth doing a fashion haul video on UA-cam honestly showing how well or poorly some clothes fit, and that's what caused competitors like Fashion Nova or Miami Styles to eat into VS' market share. Combine that with coming out of the worst economic downturn since the Great Depression and the Me Too movement, and it makes sense that VS would struggle.
I always saw VS as a trend, more than a brand. It catered to the generation that grew up with 90's supermodels, followed by the MTV and E channel reality shows aimed at my generation (millennial here!). Like all trends, sooner or later, they fall from grace for various reasons. The Kardashians (as much as we hate them) helped pave forth what trends women should invest in, especially since they could let their audience know what they were wearing. Combine that with social media influencers, the rise of online shopping, and finding dupes of the bras that VS sells because now everyone is money conscious; there was no way VS could keep up the popularity it once had in the 90s and early 2000s. Now that Hulu has released a documentary about them, the brand is forever damaged (just like what happened with Abercrombie and Fitch). It won't be long before the brand files for bankruptcy, liquidate its assets, and shuts its doors forever.
Why did they ever ditch the angel branding? as a young gal I loved watching the models on the runway especially Miranda Kerr. They each had charisma and style that was fun to watch. Sure, I like the idea of more mid sized models but their target market is young women who want to be confident angels. By eliminating that concept they've alienated the target demographic. They lost the edge that made them special.
Why is this video running on body positivity and not their piss poor quality. I seriously doubt most people outside of twitter care if the models arent transgender. They care about their bra ripping after 2 months.
Right? Everyone is overlooking how poor their products were! They stopped selling because people took their money to better places.
I usually get my bras at department stores, but a few years ago I decided to get one from VS it was $40 and lasted less then a summer. I wasn’t impressed.
Chinese quality - if you want to get something decent as a treat or something you will have much better luck finding handmade stuff locally.
Stick to department stores...
I understand why they changed the brand and why many women didn’t felt represented by their skinny models, but all of this isn’t a reason to take all the glamour out of the brand and basically turn it into a boring and unexciting brand. Their angels and the shows were iconic and what made the company special and now they removed that. Very soon, this brand will slide into absolute insignificance. They could’ve kept the angels branding and a less expensive and watered down version of the show but with more body types included. This also would’ve helped a lot with getting rid of their outdated view of womens body. But no, they cancelled all that just because they show more body types now? It feels like they try to communicate that they might include more body types now, but that women with other body types don’t deserve being called angel and they don’t deserve a runway show and the glamour. Like it was reserved only for their skinny top models and now after being forced to include more body types their like “nah, those imperfect women don’t deserve a show. Let’s cancel it” or what?
Honestly you think their point was “they don’t deserve it”? Like… honestly?
Or more likely no one will watch it?
We like it or not people want to see what they perceive as attractive people, no one will stay watching a show of mediocre looking people walking in lingerie. That holds for both men and women.
I wouldn’t sit watch a show of men with beer bellies walk around in speedos or briefs. Would you?
to be fair, VS models are some of the most healthy models out there. They are slim, not skinny. These women have strict diets and do weight training. skin and bones do not look good with lingerie, unlike the rest of the 'high fashion' modelling scene. The only people who don't like the models are either ignorant, or jealous.
I loved VS when the bras fit me. Once I outgrew them, the sales people tried to compensate by selling me a bra with a bigger band size, which is NOT how bra sizing works. It made me mad too because their bras are too expensive to sell someone the wrong size. I ended up having to go somewhere else, and I haven't been able to wear their bras for years. I would love to go back if they expanded their sizing past a D cup. VS is missing an entire segment of the market by having such limited sizing. I guess you have to have the bra size of an angel too in order to shop there. 🤷♀
Yes as someone that sell underwear that is really frustrating. Some of my bestsellers for bigger sizes and cups are even cutting out the bigger sizes. And honestly I dont get why as Those models are usually most popular with those customers who struggle finding bras.
girl where have you been, their sizes go all the way up to G online, I'm a size F(triple D) and can find bras in some stores too 🙌
I have been able to buy my DDD bras there for years (36 and 38).
I'm confused by the brands beginnings. He as a man was embarrassed to buy lingerie in a normal retail setting so created an entire store of it ? Maybe I missed something .
😂😂
1. Their bras are terribly uncomfortable and not durable (the wire in mine always stabbed me within a couple weeks)
2. They have no idea who their audience is. They seem to be selling lingerie (and more commonly sex) to men, not women.
In order to shift audiences and do better as a company they have to accept that will loose the "male fantasy" trope. This will make them more common though, so they will have to make better quality products to keep up and stand out. It will be an uphill climb and I really dont care if they flop (I just feel bad for the employees).
I honestly think the biggest reason they failed were that everyday women were getting tired of not being represented. Continuing to feed white blonde, young and skinny models on the runway when inclusivity was running rampant was when they took the major hit. Fenty X Savage was there biggest competitor and they won by including models of ALL races and sizes, something more women are looking for these days - beauty that is inclusivity.
Yeah but the nordic race is the only attractive race. I'm sorry.
Absolutely right
Thr comment section tells a different, much more plausible story: the bras are uncomfortable to wear, sizes are inconsistent and on top of that they are expensive. That's game over.
This inclusivity blabla really means not a lot. It seems much more simple: an item that i wear every day better should be comfortable to wear. It doesn't gets easier to understand than this.
they had young white blonde skinny models and dominated the market, they switched away from that and started to fail. gonna go with, no, that wasn't it.
They had German, Brazilian, Black, Asian, Australian, and American models before their takeover. Try again racist.
What I don't like about VS was the sizing. Sometimes I am a triple D there, sometimes I'm a double D, while I'm just a 42 C in other brands. At this point the only product I buy from them are the fragrance mists that I give my mom.
I'm a guy so take this with a grain of salt, but I feel their biggest downfall was really just quality. In the beginning people I heard the quality was good or at least good enough to justify buying, but for at least 5 years all I've heard is that it's just garbage now. Bras are a relatively unique clothing where quality really matters way more than just about anything else right? If you want to wear something for an hour just for show, you're probably going to buy the cheapest you can find that is sexy and if you're going to wear something all day you're going to look for the the best quality at the lowest price. VS is the worst of both worlds
I never bought anything from Victoria's Secret but I did always wait to see the shows every year
My cousin was ordering pizza and burgers on the days VS was having a show.Afterwards she ran to the toilet and threw up. It was the most sad, dramatic and disturbing thing ive witnessed. She said it „motivated her“ . :/
She obviously shouldn't be watching crap like this then. Hope she gets help/therapy ASAP.
@@loveforeignaccents it was a couple years ago....she stopped after seeing a doc
@@kittylicious9270 Glad to hear it! Thanks for the reply and have a good night.
@@loveforeignaccents you too!!! Take care and stay healthy
@@kittylicious9270 Thanks & you do the same!
I noticed the big changes, after coming back from quarantine no one wants to wear uncomfy bras anymore. Their new t-shirt bra is the only type I’ll wear that is comfy, breathable, and I can feel sexy in still
I only bought one bra with underwiring in my life. I quickly got rid of it as it was extremely uncomfortable. Years later I thought maybe they had improved underwire bras so I tried a couple on. Still very uncomfortable to wear.
That's my experience with all "sexy" underwear. It's just not comfortable to wear. Give me comfort over fashionable every time.
For a number of years I really liked their bras, they fit well and I could wear them all day without giving it a thought. Unfortunately in recent years the quality is terrible. Paying $50 and up for a poor quality bra is just nuts.
Amen! I cannot do underwired bras anymore period 😂 Its either sports bras or wireless strap bras for me, but really just sports bras most of the time. Comfort over sexy fashion indeed!
VS created a fantasy world for women and men alike. I used to love watching the runway shows. However, as I read about how the models were treated, I feel very disappointed in the company. I have a full wardrobe of VS bras as they fit me well. But now that they have closed down many stores in Canada, it is harder to buy them. I agree, as 'non-inclusive' as their former image was, it also made them special (magical images of dream-like models). Now they are just like any other lingerie company.
it's really sad to see these women getting trapped into this outwardly glitz and glamour not realizing how overtly sexualizing and misogynistic the brand and the campaign were.
????????????????????? u really think these women didn't know ???????????????? give them more credit these are intelligent, hard working women. they made the sacrifice of 'sexualising' themselves (barely btw, it's a runway it's completely kosher) for a few beach front properties. im sure theyll live.
We reject the skinny girls from victory secret because they are not inclusive, however we love skinny k pop girl singers. The irony
We reject the skinny girls from victory secret because they are not inclusive, however we love skinny k pop girl singers. The irony
..
I miss the 2015-2018 VS era. 🥴 Take me back!
I've never bought anything from Victoria's secret, since I was a young teenager their highly sexualized advertisements and the way they decorated their stores made me extremely uncomfortable
I thought Victoria’s Secret was so glamorous, until one day I wandered into their store, saw the overpriced lingerie, cheaply sewn with uneven edges, and plastic fragrance bottles. I don’t know what I was expecting, but finally setting foot in a store and the reality of the brand hit me, and it was hugely disappointing.
Believe it or not, it didn't used to always be that way..
@@halahbelle8046 I’m so disappointed 😔
You mean that it used to be better quality??
"Lost sight of what women wanted"
I'm not sure they lost sight of it so much as that wasn't who their products were intended to please from the beginning.
People stopped caring for eurocentric beauty standards
that's the real reason they're not as popular
I think some people responded really sensitively to the VSFS. I’m glad it went out, but not bc I thought it sexualized women, but bc the quality of the show was falling. I still support Victoria’s Secret, and I go to their store bc I enjoy wearing something that makes me feel sexy.
The voiceover is so incredibly boring and monotone, I’m about to fall asleep
That voice sounded soooo boring, dull & was dragging. So I went through it very quickly..!!
I'm just thankful that more and more women are embracing their natural body. Its so unfair trying to fit in on a mold made by men, when they aren't prince charming. Let's stop this body obsessions, let's accept what is given and just be happy mentally.
We want women to look hot. If you ain’t hot then get the fck out the way?
VS didn't realise 99% of women do not look like the runway models and didn't adapt to the times with regards to body positive movement. On a different note it's okay for women to be plus size but a plus size man is called fat 😂😂😂😂🕺
A lot of women look good, and the company went 'fake woke' like playboy and started doing things men dont like.. and yes women like that are common, just not up north where ladies sit inside all winter doing nothing.
@@dertythegrower my wife doesn’t sit inside all winter, someone has to shovel the driveway and sidewalks.
@@dertythegrower I'm sorry my friend I've lived in London all my life and I have spent the last 2 decades taking public transportation to school and work and the women I walk past every day do not look like the Angels 😂😂. I'm talking about London one of the major cities the average woman is size 14 these models have 24 inch waist 😂
No. Obesity is NOT ok, beautiful and never will be.
Body positivity is complete buIIshit.
It's basically saying "you're ok being fat, don't do anything about it even if you are 200lb whale."
Those 60lb bones are another extreme.
@@dopemusic6414 I always thought of myself as a “normal” size, I’m a size 6 or 8 depending upon brand. But VS has let the quality of their bras go to hell in a handbag. When I can go to a discount store like Kohls and buy twice the number of bras that are of a better quality there’s a problem with their company.
The quality of their products were terrible. My H&M panties lasted longer…
It’s also not that deep, brands just fall out of favor and become unfashionable. In 2014 no one would be caught dead wearing pink. They shot themselves in the foot being overly branded. Hollister and Abercrombie fell into a similar hole but are now recovering. VS will be trendy in 10 years.
not so sure it's about loosing sight of what women want nor over-sexualising. VS went inclusive and completely lost its identity. Now it's just a generic, if costly, brand. Less sexy than proper boutique lingerie brands, less "inclusive" than sportslike brands like CK. The brand just lost its identity without creating a new one. Brand mismanagement really.
3:37 "He has responsible for launcing the careers of some of the biggest models today. Gisele (...)". Sorry, but this information is false if you considerer the Gisele Bündchen career. In that time, when she first participate of VS, she already a top model international with a great prestige. This reporter Mary Hanbury is wrong about it.
Nothing made me feel more fatter, shorter and uglier than Victoria's Secret. For so many brands including VS, they do one extreme to another: six feet tall, skinny with enormous breasts or obese etc. Why can't companies just have average people in their ads? You don't need "activists" or "entrepreneurs", just average moms or college students. Get real, quite literally.
I don't think it has to do with the fashion show itself or the models but instead the quality of the bras going down and prices going up, Why would you buy a Victoria secret bra when there are so many more comfortable and affordable options available nowadays.
Honestly miss those fashion shows. They were so creative!
So basically those two guys just came destroy Victoria's secret.
This brand will never be the same. Their marketing scheme was spot on for many years but unfortunately beautiful, perfect women fell out of fashion.
I got kicked out of a VS store for sniffing a bra....I was checking the quality.
I got kicked out for asking women to try stuff on in front of me. I offered to pay them. I guess they got offended.
@@LuizFelipe-lk1hs If you smell a pleasant faint fragrance of a woman's sweat/perfume, it's a good bra.
U should sniff the panty. There's where inspection is needed. Most the fishy smell is down there.
I like the old Victoria’s Secret there were more variety in the catalog. I bought my shoes and office clothes from Victoria’s Sercret and had everyone wondering where I got my clothes from
Always remember, if a brand seems so glamourous, you are paying for it if you buy the product.
"Poor guy just wanted to buy his wife a pair thigh high."
Their problem was that they didn’t change with the times as women became vocal about what they wanted. It had its place in an old society that was doing business the way everyone else was, selling sex & objectification. Even I loved VS even though I was never a fan of the stereotypes it pushed - they would’ve been fine if they had listened when people started speaking up. Now, it’s too little too late, they’re obviously just doing what they’re doing half-heartedly as a last ditch effort to try to stop themselves from dying off. There are also too many other companies that already filled the gap that they refused to fill & they’re doing it much better than VS can - they’re too late to the game. Their only chance at this point may be to try to bring back older fans of the company that may be willing to go back just for what it meant to them in their youth.
yet none of their problems started until they tried to get woke.
@@geddoe316 It must be embarrassing to lack comprehension so severely.
I genuinely miss this show to be honest, despite its controversy...
Right?! It’s like BI said, imagine if they cancelled the SuperBowl