Best Business Tip My Coach Gave Me
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- Опубліковано 23 гру 2019
- Is asking too many questions a burden to the client? What are the most important questions you need to ask your clients? Why is it essential that you ask intelligent questions during the first client meeting? This one technique will hep you to get more clients more often.
In this video the Pro Members come by the 1702 studio and have a chat with Chris. Mo asks Chris, how do we ask just the perfect amount of questions so we don't annoy the client with countless probing questions?
Join the Pro Group and become a member of this awesome community: academy.thefutur.com/p/futur-...
1:17 - Don't guess at what the client wants, ask them.
1:37 - Understanding the client is more important that a quick meeting
4:34 - Question 1
4:39 - Question 2
4:44 - Bonus Question
Mo Ismail
Mocs Media
www.mocs.media
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Always love these 5min pointers, Perfection.
Agree!
The 3 most important Questions to ask every client are these.
Why this? Why me? Why now?
Learnt this from Jonathan Stark. It helps so much in positioning. And helps you get to the root of the problem quickly
What kind of directions for the design I can pull out from this 3 questions? Im not quiet sure.
FObbO7 Checkout the video on Jonathan stark’s UA-cam channel ua-cam.com/video/n3JzNAg5omY/v-deo.html
@@FObbO7 It really depends on the answers from clients. Most of the time these questions are not enough, but this is a good start for a conversation.
@@FObbO7 - video is business tips not design tips. Quite not quiet.
The "Why Me" doesn't really work/apply especially if they don't know you yet. If the client is the one who reached out, only then that would make sense.
this one is another *GEM!* ... reminder to myself & others, don't feel/think that older content is not as relevant nor as valuable
if its true ... it will hold its value
this is just so timely advice ... as we get better we become more arrogant (bank of solutions)
" *_Prescription before Prognosis is Malpractice_* "
as professionals we have many solutions
(carrying on with doctor/patient analogy)
we can only give the appropriate best-care solutions, if we can get the client to accurately express their issues
so asking questions is fundamental ... get better at asking good ones to deliver better solutions 😀
1:42, I think that's what Chris Voss talks about "Labeling negatives diffuses negatives"
I appreciate the clarity at the end! I love Chris & his teachings but I think b/c he's so used to dealing with bigger clients he forgets the "little people" at the bottom who are still working with smaller clients. Granted he is trying to prepare us for the getting those bigger companies but sometimes the scenarios aren't completely relevant to those of us who are just starting out
“Why not doing nothing at all?” Hands down the BEST QUESTION you can ask a potential client, because if they don’t have an answer, then you both find out the project was never important, but if they do have an answer, then they’re now doing your job for you by explaining why the project is so important.
That’s a great question to use Andrew.
I think I can add a follow-up question, it will be really helpful to get your take on this, there are times when you kind of ask the right question and the client gives you a very broad answer or something that goes mostly off-track what can be the way out from that? Asking the same questions in a different way? or breaking it up into parts and asking questions for the areas he didn't cover!
When I start working on the requested project, I send progress photos to my client make sure I am drawing the right image, no typos were made, etc...
10 times out of 10 this has saved me from wasting materials and time on mistakes I would've otherwise made.
Also, if there are additional requests being made like adding calligraphy and/or colour, this revision process also allows me to renegotiate payment for the extra work.
At the end of the day, I want to see the client happy with what they ordered and the only way to do that is to put time into it for sure.
This is the best and one of the most important advice I have received from Chris. Don't assume just ask.
So good! I love how practical these conversations are! You guys are really helping a ton of people with this small piece of valuable content! Keep it up!
Easily one of the better conversations/tips of the year, especially given how concise.
At the very least, an important thing to re-learn whenever you start drifting towards the "assuming" autopilot.
Truth, man he’s is right on point.
This is so right and actually my way of dealing with clients as well!
This is a great insights video with a lots of intelligent questions for real client/business scenarios. Thanks Chris for the nuggets of knowledge.
Insightful, I do request the client to supply me with all the information upfront. But I do also try to guide them in the process since some people are still looking for a direction! Big up for all of us that are not just being entrepreneurs and graphic designers, but also phycologists :)
Amazing question, answer and production!
Man this is good. Thank You. I'm so Blessed I came across your time here on Earth!!
Thank you
amazing advice as always. Merry Christmas everyone.
Love this! Thanks Chris and the team!
Great clip, thanks for sharing. Directly asking the client during the discovery stage is one of the most efficient ways to differentiate yourself from the market. Eventually, you'll be able to quickly grasp the "good" and "bad" clients during the initial discovery call, which can save a lot of time later. I know this video is mostly on pricing logos, but when I've had to work with creative teams for video production, these were some questions for the clients that helped us understand their needs and reach the goal faster: "How are you measuring current performance with your marketing videos (benchmark)?" and "What's the direct goal with your new videos? Branding? Warming up prospects? Lead gen? Retargeting? etc."
This technique is awesome. It's all about understanding. I like the comparison with the fight. 👍
Genuine truth. You've got it exactly right, Chris.
I often have conversations with clients that only need (for example) a brochure, a sale video, a billboard design, a fix or an update of some package etc.
These are situations where you logically don't need to get philosophical. You just ask: technical things, what examples the client likes and after negotiating prices and terms you go and do your work.
I guess Chris' advice is meant for situations when you're working on more important projects like visual identities, logos, multimedia marketing campaigns, websites/webshops, mobile apps, rebranding a company, visual language of a product line etc. etc. etc.
Then you must dig deep if you want to hit the right spot. Otherwise you will have a lot of headaches and bad results probably.
Awesome, questions always the best to get most out of it and smart questions are definitely a deal in it
Chris, you are a big-time problem solver for many of us. thank you 🙌🙌🙌
You’re very welcome
Very enjoyable conversation. Great questions.
Excellent question. 👍
Exceptional question at the beginning. So common.
I'm going to use those 2Q and BQ. Thanks, CD!
These videos just seem insane in value!
This guy is a legit guy who did it him self, not a fake guru, you can tell that by the way he goes in depth
Have to say, that question was worded extremely well.
Man this channel is gold
Great video, keep it proportionate. Ask questions.
Happy to be so early to such a great video!! 😃
This is vital information.
Asking why instead of what has helped me achieve more.
Excellent question from Mo, almost as good as the answer!
Once again, great info and input. Appreciate for this videos.
we appreciate you
I really miss those late-night after-hours sessions! ❤
I really like the post-roll editor commentary! Very unique. And great editing btw.
These are super important discussions!
Please add subtitles captions to these kinda videos!💐
This is great !
3:38 Dude asks why would a client that spents $200 on a video want to sit for hours and speak on the vision of the project?? Chris answers it well bringing it into perspective highlighting this is mostly with major deals, with that being said, Even if I only had $200 to spend on a video I would greatly appreciate if the producer was willing to speak that in depth about the creative process.
Just wanted to let you know that I absolutely ADORE your promo for the Design from Scratch Trailer. I ALWAYS skip over but this one is way too cool to skip. Cheers!
Cheers
Great stuff... I would add “Why Now?” So we can get a sense of timing and urgency.
Chris; I would also suggest a video to expand on the “Why me?” question. This one is often misunderstood; most providers are so excited to have a new client in front of them; they forget why is that clients even considering working with that provider in the first place and/or don’t want to rock the boat by getting into it. But what that client thinks of the provider BEFORE they sit down with them, is really valuable... it all goes back to positioning I guess.
Did you watch the jonathan Stark episode?
The Futur yes of course.. but i meant like a 5 min version of it from Chris..
This content is 🔥 man
Aahh! And, all this while, I just wondered. Who can understand your content in such emaculate manner? This question was on pretext of the level and, especially, the kind of editing done on the video. And, to no one's surprise, it came out to be you guys yourselves. Obviously, who can do that edit better than the ones creating it. Regarding video. Awsome, as usual. Informative and directional. Thank you buddy.
Brilliant!
This video gives so much clarity that is actually scary to me 😊
Haha
Powerful questions to ask there.
This bite size knowledge is fire!
great information
Great video.
GREAT CONTENT!!!!
Yes with practice this Q&A art can be reduced!
Most valuable video
that is the best question ever
:) Man! This is so good.
Mr. do you rock merry Christmas🎄
Merry Christmas 🎁
The guy in the glasses is amazing. Thank you for this
Thank you
Merry Christmas Mr.Do
The transistion from the thumbnail to the preview made me drop my apples.
I love you guys 🙏🏼🔥👌🏼👌🏼👏
that rewind is on point I was literally going to rewind myself lol
Chris mentioned his "coach". Out of curiosity - where do each of the coaches look for coaching?
So dope
I love the topics You handle, but the real treasure is the (to me) totally unexpected answers, and views that displayed
Thank you
Another Killer 👌👌
I'm starting a coaching process and I'm curious as why Chris considered important his coaching sessions, what did he looked for in a coach, and how can we guide the coaching sessions for maximizing the benefits.
Great content! Thanks!
Question? Starting a business: How do you do to get in contact with the right person? (Right person = Decision maker). Not that easy as "call to the front desk".
When someone is in a position of "clients knocking at your door"? Totally different. Thanks!
If it's a business you really want to work with, you can research what is the name of the owner, and send him a personalized letter. Not to his house of course, but his business address.
I've dropped clients for that part: "Understanding is more important than speed". Some of the clients just wanted things done: fast, good and cheap. I said - (I) can't be done!
The Number One Rule in the Service-Provider to Client Relationship Handbook is “Fast, good, and cheap- pick two.” This simple rule should dictate how you interact with clients. Every single client will want all three, but it’s just not possible. If you want it fast and cheap, it’s not going to be good. If you want it good and fast, it certainly won’t be cheap. If you want it cheap and good, it’s being thrown in the back burner and it won’t be fast. That’s just the way the cookie crumbles. If you get a client that demands all three, tell them no.
Last 15 seconds 🔥
In my opinion of time, the hour phone call comment for 100.00 design, if its the right company and right person on the other side there is still value there. Whether that value is the questions itself, and or the learning drive of the entrepreneur.
thumnbs up for a short video!
I can answer this. Just reach out. I got you Mo mo!
What's a typical response to "Why not do nothing at all"?
Might be the time of night that I'm watching this, because I can't seem to wrap my head around the purpose of question #2.
Thanks, Chris and the Futur!
I really appreciated these three questions! Thanks Fam! I am curious about question number two; it's so open ended and without context seems to have a sort of finality to it. I imagine it might put come clients on their heels, and might make some defensive, neither of which might be a bad thing. What has your experience been with the reactions from potential clients when you ask that question? Thanks Squad Fam!
Du Fox following! Would also like to know more about this question.
I'm surprised Chris gets substantially less subscribers than Dan Lok for the stuff he puts out. Quality.
we will catch him
"When you give voice to a feeling or a frustration, you diminish the power of that frustration and that feeling. You remove the intensity of it."
I don't work in business or design. But I have been following your channel for over 1.5 years because you bring so much value and knowledge to your audience. Appreciate everything you all do and teach us. I take bits and pieces of what I learn and apply it to my everyday life. thank you, happy holiday and have a happy new year.
Happy holidays
This editing is such a great user experience
Those last 3 questions he mentioned should also be asked to the $200 video client reference by that dude who asked the question. When it comes to interviewing a client for a cheaper job like that, it can be up to them how long they take to answer those questions and the more detail they go into, the better the final product. I think if you’re prepared to ask those questions, you should be charging more.
the output of the fight is determined in the gym, it was never in the ring
I suffer from client don't value the money he put it up there cause it's have a lot of them am graphic designer and I work on poster for 5k and it doesn't matter if it target the right audience or not great video and happy holiday
🔥🔥🔥
Mapped a multi-factor value structure based on risks 2 weeks ago and one of them is your "Level of Diagnosis Risk":
1. Showing Empathy; is most valuable because you risk offending the client by making assumptions about their problems (btw. all deep discussions requires that both parties present back n forth assumptions about each others position) and you also risk providing the wrong diagnosis and solution.
2. Showing Understanding; is valued because by the act of provision (what you can do), you risk showing your incompetence (in what you can't do). Here, you risk providing the wrong solution, but they diagnosed the problem.
3. Showing Compliance; is taught to most people, and there is no risk, because you don't diagnose the problem, you are shown how to do something, and you do it. Risk is not yours to bear.
You need to do a bit of mental gymnastics to get to how the empathy one works. It certainly comes easier to some than others. But it mainly develops naturally once you are confident in how what you do can help them, and you TRULY care about how doing that can help your client. Like truly truly. Truly truly!! 🤨
jcxlscr Can you recommend a course/book where you learned this?
@@AaronTothOfficial I can't. This is a condensed version of something I put together from understanding and applying, closing, sales, negotiation, debating, consumer behaviour, human psychology & probably lots more. 😆
This is part of defining a Service Value of a person or brand. I use this to determine the value of a business, or to help value a new business/brand in clear-as-day terms (since business owners like to bs themselves & bs me & I'm annoyed lol).
I can try to point you in all the directions I recall of right now.
1. Chris Voss on Negotiation (just youtube him); covers most of human conditioning & persuasion.
2. Knowing advertising/copywriting skills also play a HUGE role in understanding all of these things as well. If you want books, there's too many. But if I had to go with one, start with "Scientific Advertising by Claude Hopkins." If Ogilvy on Advertising was Steal like an Artist, Scientific Advertising is the place Ogilvy stole from. 😉 Get your information from the source.
3. The idea of measuring value by various risk levels was partially inspired by this one video by the futur ua-cam.com/video/aNu000cQZmU/v-deo.html & honestly common sense. All I did was break risk levels into multiple clear structures.
4. A way to understand the exchange of "making assumptions" in conversations is seeing it said here by Jordan Peterson phrased as "criticising positions" at 50.24 of ua-cam.com/video/yZYQpge1W5s/v-deo.html but just think of all the deep discussions you have had before, they all work that way. If not, they will just be 2 people trying their best not to offend each other so that one of them stops. This is probably the reason why disagreeable people tend to go further in their careers too. They have a natural backbone for that kind of conversations, so they end up knowing more over time as a result.
5. Honorable mentions:
Grant Cardone for sales, financial intelligence & mindset. Watch 2016-2018 videos.
Brad Lea for sales, closing & framing.
Dan Pena for a kick in the ass.
Dan Lok for high-ticket closing mindset & direct marketing copywriting.
Patrick Bet-David to understand long-term wealth & business planning.
Principles by Ray Dalio (Book) for top-down view; a backdoor into the considerations of a director/company lead.
GaryVee for empathy & keeping your perspective in check.
6. Philosophy. But I'm just gonna stop here.
Good Luck!
Hello.
It was a great video.
I have a question. The scenario that you described is when the client approaches you. What about the scenario when we approach a client/prospect?
Thanks.
Act the same way
I am having a problem here in Mozambique. I am running a Branding company but the clients here judt want the job in the way that they want. Like they come with an idea that dont make sence at all for the company. And I can get that he dont want to know about the message or the concept of the logo. How can I deal with that kind of client? Sorry for the English
Shout out to drigo there
Anyone know what song is in the background and what site it's from?
epidemic
Understanding > Speed
Yes.
What about when you go out seeking new clients and want to get them to work with you instead, is it a similar process of convincing?
Sure
ZING!
When asked client "why would you want to work with me?", How should I response when client says: "You tell me why I should choose you?"
Instead of "Why would you want to work with me?" Say this: "Why did you agree to come talk/meet with me today?"
Do not predict what a person already know
Ask only 5
Ask the client to give all assets n reference
N ask 4 related questions
Create a video explaining ‘how to sell your creative services in 1min’!!!
that's a challenge!
here goes. "Do you feel design is important or will have any material impact on your business?"
don't guess, ask
Can somebody tell me what font the futur use?
futura
And knockout
Thanks 🙏
May I know who is Chris Do's business coach?
Keir McLaren