The Biggest Mistake (you're probably making) with Your Brand

Bestselling author and the godfather of modern brand marketing Marty Neumeier explains the biggest mistake (you're probably making) with your brand.
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[@BehindtheBrand]

Thank you for watching! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" ua-cam.com/video/4UtGHXkGCxk/v-deo.html

[@mortent877]

Wow, this is so relevant! Marty is absolutely right, and I like his definision of branding! It's all about feelings, and more and more I think, because we're bombarded with more impressions now than ever, and the first impression and its gut feeling is everything!

[@BehindtheBrand]

Thanks!

[@MoRasheed]

Wow, I'm so early. Great content yet not so many want to learn. Oh well, great entrepreneurs/companies are a few too.

[@BehindtheBrand]

You're right Mo! The road is narrow and not many are willing to walk it...but the journey is worth it.

[@PH1M0]

❤️ it. This seems to be the million dollar question: “How do you get your strategy and customer experience to match up so that you’re doing what you say you’re doing and everyone understands you?” I think tactically that is first, however I like to believe even that should be preceded by starting with why (I haven’t seen the full interview yet so maybe that was discussed already). He has great ideas and his definition of brand is similar to Seth Godin’s in that they both say a brand is not a logo 👍

[@BehindtheBrand]

always good thoughts

[@tanmaypanadi1414]

I have always loved to listen to mr.neumiers .Master Chris Do student from the futur.❤️
And fascinated by Brian with his ausome interviews.

[@BehindtheBrand]

Thanks Tanmay!

[@WeConnectHumans]

I just was studying his video with Chris Do yesterday. Amazing teacher
Branding = Perception and the result you deliver

[@BehindtheBrand]

Thank you for watching Henrique! 🙏 Hope you're subscribed...if you tell me what else you're interested in learning I'll make another video recommendation from my channel.

[@WeConnectHumans]

@@BehindtheBrand yes. I subscribed

[@BehindtheBrand]

henrique sico 👊

[@jcvirtcloudconsultancy7552]

Thanks for the video Bryan, looking forward to more videos!

[@BehindtheBrand]

Thanks for watching!

[@edhowie4613]

Great info here. Apple is surely a great example of evolving a well honed brand experience that stands out from the other computer companies.

[@VIDEOGRAFIKO]

I appreciate your content and the interview with Marty. Is there an full interview? Also from a video editor POV your bed music should have no vocals because it is distracting from the interview. Also the color balance is off way too much Magenta. I’m not sure if this is a chosen style or not.

[@BehindtheBrand]

Thanks yes, full-length is on the channel and also in the “full” Playlist

[@EveretteHamlette]

"A brand is more than your logo"

[@SK-le1gm]

His Rock Paper Scissors framework will always reign supreme

[@innnovator]

was so anticipating him to be like "My names Marty Neumeier and this is disney channel"

[@MRORACLE11]

cool.....very informative

[@BehindtheBrand]

Glad you liked it

[@MRORACLE11]

i loved it

[@BehindtheBrand]

;)

[@MRORACLE11]

i am also a youtuber......and i too love all these topics.....👍👍

[@BehindtheBrand]

thanks for watching!

[@DJSTOEK]

💘

[@rudig5698]

Who else wants to make their yt channel into a business?

[@BehindtheBrand]

;)

[@PH1M0]

I would love too !

[@squali1930]

I disagree with what Neumeier says a brand is. I 100 % agree with a brand finding an enemy.

[@BehindtheBrand]

noted

[@pzholdings]

Background music with lyrics is annoying and takes away the focus from the speaker.

[@MrSzwarz]

With all respects, but Apple example is way beyond any other company and circumstances. There si one Apple only. Full stop.