Bodyform Responds :: The Truth
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- Опубліковано 5 лют 2025
- Hi Richard. We loved your post on our Facebook page. ( / 10151186887359324 . We are always grateful for input from our users, but your comment was particularly poignant. If Facebook had a "love" button, we'd have clicked it. But it doesn't. So we've made you a video instead. Unfortunately Bodyform doesn't have a CEO. But if it did she'd be called Caroline Williams. And she'd say this.
Do let us know if we can help you further...
Regards,
The Bodyform Team
Fart consultant: Mike Koenig
To see the original Mashable article click here -
mashable.com/20...
Richard Neill to Bodyform 8 October at 21:30 via Mobile
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Hi , as a man I must ask why you have lied to us for all these years . As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things ,I felt a little jealous. I mean bike riding , rollercoasters, dancing, parachuting, why couldn't I get to enjoy this time of joy and 'blue water' and wings !! Dam my penis!! Then I got a girlfriend, was so happy and couldn't wait for this joyous adventurous time of the month to happen .....you lied !! There was no joy , no extreme sports , no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving , gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform , you crafty bugger
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This is a bloody brilliant response. "Oh, sorry Richard. You did know that we did that too, didn't you?" Priceless.
I always thought it funny how they represented periods as fun and carefree when they're the exact opposite. I neglected to remember that people (mostly males) aren't very receptive to learning about the truth behind periods.
It's sort of a weird paradox where commercials shouldn't present periods like that so people won't treat it like it's nothing but also they shouldn't just shove facts about periods and vaginas at people because it's a bad marketing point. Not a bad stance educationally, but bad for business.
My name is Richard.....this freaked me out....
shadow bonnie
My friend linked me to this in a Skype chat XD
+RAB lol
I heard the joke thirty years ago without the inference of male disgust. The kid has only a buck and his friend suggests they buy tampons, because then they could go swimming, horseback riding, cross country skiing...
This is one of the best company reactions I've ever seen in my life. Absolutely perfect.
The absolutely calm pencil break gets me every time
This is what we need. Truth never hurts.
dear god. Richard if I see a crimson landslide ad on telly I will find you and make you watch endless reruns of it
XD if you’re wondering Richard and his wife got married in Paris. Body form sent them there :))
*edit: he’s a family friend and his daughter is a close friend*
I'm just watching this over and over again.
Finally a company with a sense of humor ...
This was an excellent antidote to the Kotex "Be ashamed of sweating when you work out" advertisement.
Anyone else laughing at the red jell-o she had on the conference table she was sitting on?
I DID NOT NOTICE THAT!!~
I never get tired of this video.
"there's no such thing as a happy period". - Caroline Williams CEO of Bodyform. Last month, I thought my girlfriend was pregnant... trust me, there is such a thing as a happy period!
Was she happy? *oh geez I just realized this comment is 11 years old. How is your girl doing now?
How can anybody "dislike" this? That's 196 very humourless people right there!!
"We lied to you Richard, and I want to say sorry. Sorry." AHAHAHA, so deadpan! =D
That line-delivery was perfect :D
Oh my word! bloody brilliant! Love the fact she is drinking the blue water used in their ads - genius!
Hilarious and classy response
For me, this will never get bloody (pun intended!) old!
I love how she snaps the pencil mid sentence, lol! bravo!
Best advert I have seen in a long long time, love it!
This is *exactly* how to do public relations, well done Bodyform!
"Well, I'm sorry Wendy, but I just don't trust anything that bleeds for five days and doesn't die."
Why don't they sell Bodyform in Russia? After what I've just seen I would totally buy it. For the rest of my life, probably
Lucy Ovchinnikova bodyform is made by sca. They might have the same product, just under a different name. 🙂
Эта фирма продается под брендом Libresse в России, на упаковках даже написано bodyform.
The pencil break just makes this so much better.
I love when she breaks the pencil whilst continuing on her monologue. Priceless!
If advertisements were like this, I'd actually watch them.
So they're responding to this Richard's post of referential irony with an advert of referential irony? This is the most postmodern thing ever.
And the plate of red jello next to Ms. Williams when she says that.... I had to blink. repeatedly.
Epic, almost wish i had a period so i could buy your products because the level of awesomeness in this commercial..
No one should ever wish for a period.
LMAO, love when she breaks the pencil... hilarious response.
Why do they act care free I just wanna lay in my bed and eat chips while taking half a bottle of tylenol and watching Netflix
I DIDN'T EVEN NOTICE THAT UNTIL YOU POINTED IT OUT OH MY GOSH
"The blood coursing from our uteri like a crimson landslide." Hahahaaaa
That was a brilliant piece of satire. I especially like that there is a "Fart consultant: Mike Koenig." ^_^
How much commission did Richard get for this? I think I might go and give Unilever a peice of my mind about this 'Lynx effect'.
The ringtone kills it!! Just brilliant.
This is the best thing I've ever seen.
I want to see the outtakes for when they made this!! They must have cracked up so bad!
"Crimson landslide...." That just made my day. ROFL!
Ahahaha the confused/shocked guy at 54 seconds in is cracking me up.
lol i love how shes drinking blue water XD
Notice how the Blue Water is the same as the Adverts used to test the pads lol
That f@cking Richard f@cked the system !!
This is beyond brilliant! Well done Bodyform... Well done
"And yes, the blood flowing from our uterae like a crimson fountain." L-O-freaking-L.
Brilliant reply. Sales will skyrocket and Caroline will be able to relocate her office to somewhere higher than the second floor!
Please, please tell me this means you are ditching the stupid blue liquid. As a man I find it silly, utterly silly. It's a natural body function fer fecks sake. The liquid that you use can be red you know, we really all do know the truth you know.
Sublimely good advert though and whether Richard is real and you jumped on it, or he is figment of the marketing teams imagination then Kudos. Great advert, actually its probably your best advert because personally I've never felt the need to comment on Body Form advert before
Yeah and I know this is 4 years old and that I'm late to the party and you still won't use Red Wine instead of toilet fresh to demonstrate any liquid spills, but I still felt the need to comment as the advert was so good.
That's quite a poor world view.
they just released an ad featuring heaps of blood. enjoy
Yup. I've seen it and shared it widely. Hence how I came across across this one as well.
+Jade Boylan As a woman, I find your comment less than helpful. How are men to understand and support the women in their lives, if they are raised to believe the bull that is put out by the media and advertising companies. Men deserve to be shown the truth about periods so they can understand and not grow into jackasses that think women don't have any difficulties with menstruation. " no uterus, no opinion" doesn't wash in this day and age. I hope that you are more supportive if you ever have a male child who needs advice on his male genitourinary system.
Taking a shit is also natural, are we going to see real turds in their glorious colour in ads next?
'commercial of the year' award.
I would love to see the Fine Bros do a Teens React to this video. It would be thoroughly entertaining.
All the Richard's of the world now know more than we did.
Bahahahha! This is hilarious. Thanks for this!
what an ad . utterly brilliant
WIN.
Did anyone else realize the irony that the person the ad was replying to was named Richard?
Ewwwww she drank period blood.
The ring tone is the jingle from the adverts
this is funny, clever though its not across the board true.
I enjoy my period and yes happy periods exists. I experience them because I've taken the time to listen to and tend to my body. I used to have excruciating painful cycles that made me want to stab myself but now look forward to this time of the month. While a majority of periods are unhappy they are not naturally meant to be unhappy.
lmao okay friendo
Yeah, I'm happy every month when my daughters get them!
Richard is an employee of Bodyform. It was all a marketing set up. Brilliant.
Absolutely priceless. Having a sip of that blue water - excellent touch!
"Anybody want a glass of the blue stuff we keep the combs in?"
Brilliant, Brilliant come back.
A beautiful display of sarcasm, I'm impressed.
LOL, I was wondering what the hell that blue drink was hahahah. Awesome
i am dying to see Richard's respond on the comments!
Oh this is brilliant. Well done Bodyform on the phenomenal execution!
I don't know what's more humorous. This excellent video response(based on a planted comment or not) or the total lack of humor and inability to understand it, from the commenters here. Holy shit!
My entire world is falling apart!
The plate of red jell-o.....priceless
Hahah that's a great response. the pencil snapping killed it haha
Mr advertising executive, Yes .... MR Advertising executive...... Give yourself a big pat on the back, this is advertising at its very best!
so amazing. specially the end
Absolutely brilliant
Great comeback!
This is a funny comeback, but it also should be noted that Richard's post was clearly posted in a joking, sarcastic way as well.
Brilliant - comedy genius! Loving the "You did that, Richard. You." :)
The pencil break is what really does it for me.
HURRAH! Great to see you have actually answered in this hilarious fashion and yes most women think, "bloody hell, thats not true, why is it blue and why is she so happy." I would love to see the original ideas on TV, where women are real, we can then relate. BUT the humorous response has made me see you differently, bravo!
if you put on closed captions, at :21 it says "we actually created those films to protect you and other men from the harsh realities of womanhood." this isn't actually spoken. anyways, great, love this video.
Absolutely fabulous! This is 21st century marketing at it's peak!
Class. Also - love the subtle plate of red gelatin @ 1:00
The ads always show how absorbent the pads are by pouring water into them. To make it more obvious, this water is dyed blue. I honestly thought that reference was the funniest thing about the whole ad, as if they just have blue water in Bodyform HQ.
Very clever use of social media engagement
Kudos. More companies should take their heads out of their arses when it comes to their products.
the amount of viral advertising this video will gain them is ridiculously brilliant.
Nice answer to Richard. Great!
"You forgot horse riding Richard" Classic !
The water they use in commercials to show absorbency of products!! It's always blue
This was fantastic. Reminds me why I live advertising.
This is awesome, kudos to Bodyform for having a sense of humour and marketing finesse!
That advertisers who came up with this need a raise...
Joyous! Well done them for rising above an argument.
This video has far more hits outside of UA-cam than it has here. And it has over 2.8 million hits here.... that is quite a groundswell don't you think?
Absolutely brilliant marketing and branding. Well done!
"Apocryphal destruction"? LOL!!
You missed the red jello on the table that shows up at the same time that she's talking about "the blood coursing from our uteri like a crimson landslide".
this a classic! I applaud Bodyform's marketing for taking advantage of the opportunity that Richard gave them and their management for ok'g it!!! great great ad!!!!
The blue liquid looks like the stuff the use in the commercials to show the absorbency of the products....
Just...I love this video...and I have no other words...LOVE!