Cannes Lion Award-Winning "Three Little Pigs advert"
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- Опубліковано 28 лют 2012
- Cannes Lion Award-Winning "Three Little Pigs advert". This advert for the Guardian's open journalism, screened for the first time on 29 February 2012, imagines how we might cover the story of the three little pigs in print and online. Follow the story from the paper's front page headline, through a social media discussion and finally to an unexpected conclusion.
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Described by Adweek as a "masterpiece of craft and storytelling".
Winner of 'Ad of the Year 2012' by BBH London.
Winner of 'Best Crafted Commercial' at the British Arrow Craft Awards.
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#ThreeLittlePigs #CannesLion #Cannes #Advert #TheGuardian - Фільми й анімація
Anyone else had to write about this in school
NXX !? Me
Yep
Me
I had to
Yeah
If this was a movie I'd watch the shit out of it.
Same🙋
Half eaten iPod ii
lol so true
Me too, let's watch together
Half eaten iPod ggig
This should be made into a movie. For real
It would be like a film based off the fables comic series. In other words, it would be awesome
make a movie with me uh
IKR!
I was actually about to say that no joke
All in favor
This ad deserves an Oscar by all means. The best I've seen so far...
It got give the best advert award for light i am not joking
Elena Semykina wow I sooo hope it becomes a movie
"He had asthma!"
I've watched it six times, and it still cracks me up. Surely the best ad ever, and one of the funniest videos. And yes, boiling someone alive does go beyond reasonable force.
Mhm
No it's NOT beyond reasonable force, if it's a big bad wolf, and this is the case in here.
"The whole pigture"
WHeeeZE
8 years ago Holy moly i was 2 at that time
When I first saw this all those years ago, I was genuinely disappointed that it wasn't a trailer, I was genuinely looking forward to seeing this as a film
"Boiling someone alive hardly constitutes reasonable force."
Wow, seven years ago.
@@gxlden_cookie8 wow 4 days ago
@@pigeonmaster1361 wow 9 minutes ago
I did
@@gxlden_cookie8 wow 4 days ago
"During times of universal deceit, telling the truth becomes a revolutionary act."
-George Orwell
I really like how they used such an innocent story to create an intense plot. They are fantastic at ads!
I wish this was a feature length film.
same but they should make a proper movie about that
Clever and amusing and in a way a great satire of modern media.
Rob Hollander idk
I feel like I just watched a scene from 'Sherlock'.
Bloody heck! That is a good advert!
Ikr!!😱😱😱
Greg David L no
JAYMZE 6 yes
How did this turn from an ad to teachers making students write a paper about this?
Truly the best advert I have ever seen. It gives me shivers.
It's rare an advert comes along and impresses me, but this was simply genius. Brilliantly made.
"Wake up and smell the bacon!" Love it! Great ad.
The basic outline of this is how small events impact larger ones; it starts with the pigs boiling the wolf, which develops into arguments about people protecting their property, which develops into discussions about mortgages and the current economic climate which then unravels into a riot. It's about how small "contained" events - the pigs killing the wolf - can have far reaching consequences with the connections we have today- TV, newspapersm social media etc.
Wow this was 9 years ago it looks so well made
If this was a film trailer, I would watch this film. :D
this is one of the best adverts, even in 2019
OMG! My teacher made us watch this in class and she made us do the same thing but for another story 😂
Mel Aranguiz OMG SAME!!!!! WERE DOING IT FOR RED RIDING HOOD!!!!
Me too!
This is absolutely amazing. Thanks to one of my professors for sharing this with the class :)
Same
i was 3 when this vid was made and I'm 12 now omg
the best ad I have ever seen
They should have said "little pig little pig let us in! It's the PIG!"
Oh my god. I was certainly not expecting this. I had chills running down my back! Brilliant advertisement.
this is such a brilliant ad!
Honestly, if this was made into a film, I would 100% watch it
This is how every ad should be.
Even tho this is 11 years old it’s still great quality
What If Children's favourite Fairy tale turns into a Criminal Justice?
So so clever! Exactly what I'd expect from the Guardian. Really enjoyed watching it, hoping there'll be more in the same vein. xx
This ad is really powerful, one of the greatest I've ever seen. So believable!
"keep your Chinny chin chins up fellas" had me laughing
I was cackling in class
Such a well crafted piece of film, great pacing and well shot. The best part is there is no voiceover, the viewer has to keep up with the story.
this should be a movie
It is
holyak44 it’s not
@@holyak44 it’s not
1:18 they put port sausages at his memorial type thing :D
Daniel Clayton back before marking moments in the video was a thing
1:18
Probably the best add I've seen in a long time, brilliantly composed together.
The ad will turn 10, they should remake on for a 10th Anniversary.
I watched this at school XD
+soilbrother Me too!
+Riskit Mc me 3!
OMG SAME I JUST CAME HOME FROM SCHOOL AND SAW THIS AT SCHOOL AND I LIKE CREEPY THINGS FOR SOME REASON AND WANTED TO WATCH THIS!
Same
soilbrother same same same same we had to write this fantasy story based on the little red riding hood
We did this in PRIMARY school 😂
Me too
This is definitely one of the best adverts I have seen in a long while :)
I just got goosebumps.....off an advertisement. Whoever is responsible for making this, my hat's off to all of you! ^^
I loved this commercial. I was shown this at college during a fiction writing class.
i was shown in yr6...
I was in this advert, it was great to be part of it, so much fun and I made some good friends.
Were you the lady sitting in the bus where the wolf was?
My lecturer showed this to my class today, I can't stop watching it, it's amazing!
Honesty, the BEST ad I've ever seen. So well executed
Brilliant! Now if all news stories were as informative and lighthearted as this instead of depressing , I'd watch the news more often!
I watched this in school and it was the most intense thing in 5 years of being there. Sausages were for lunch
this advert is amazing. i saw it and its stuck in my mind ever since
Amazing. Hats off to the creative guy or the team who made this.
MY SCHOOL WATCHED THIS 1 MILLION TIMES XD
They had to call the swat team over someone getting boiled alive
Well this is one of the best adverts I'be seen for a long time. I'd also quite happily watch it extended into a full length feature film!
This is the best advertisement yet. I want more, its exciting, brilliant intriguing everything!!!
pov: ur here from ur zoom class topic
Yes.
Why *hello there*
...That escalated quickly. :|
Kayleigh Gibson I mean that really got out of hand fast
This advert is amazing! Adverts are meant to stick in your mind and thi one certainly did- I'm here on UA-cam watching it again and showing other people! Really clever advert.
Genius! I don't often like television adverts but this is brilliant! I could watch it again and again! :)
Best ad ive seen in my life
Wow... as I'm studying it I really like it!
There are so many little brilliant things in this advert. If you pause it at 0:31 on the website it says 'According to the pigs they boiled the wolf alive when he attempted to break into their house after a failed attempt to blow it down' for example.
I've got tears on my eyes.
I was there when they did some of the the filming!! :D
Who else writing about this for school??
I don't usually think much of adverts, even good ones, as they are adverts - but journalism is different and this is very well done.
I’m here after my English teacher showed it to us in class
Wish they made this into a proper film
My teacher makes my class watch this all the time 😂
The amount of joy this ad brings me is insane
Please make more adverts like this.
Its better than most of the films nowadays!
watched at school. LOL the SWAT were like "FBI! OPEN UP MAN. THIS IS THE SWAT COME OUT WITH UR HANDS UP! "
FGU
GF
Same I watched this at school too, I was so excited from the tence atomosphere of the advert that I had to put my hand over my mouth to stop me from screaming!
when i first saw this advert, i thought it was a trailer for a film called 'framed' based on the book.
I know I'm REALLY late, but whatever. This is the best retelling of this story I've ever seen. Way better than the original one too.
best advert i have seen in a very long time. cant wait to see it if its on the TV
If this was real I'd be more concerned on how these animals have human features
Great video. Loaded with the charming, self-depreciating humor the Brits do so well.
But, I still wouldn't buy a used car OR a newspaper from The Guardian. Would you?
What a brilliant advert. I've been telling everyone about it since I saw it last week.
very good ad, whoever came up with the idea, deserves a raise!
John Pork
This is *THE* best advert! It influenced me to do some newspaper writing now! The Guardian is my *number one* newspaper now 🤪🤪🤩👍😲lol i watched this at school
Same I watched it at school too xD
Cookie X same
Me too
This is great, all ads should be like this!
wow! what an amazing advert! Congrats The Guardian
2 things, this part of children's lessons and LMAO wake up and smell the bacon
wake up and see how messed up this is it is worse than the wolf comitting suicide
Omg at school my teacher showed this to me and my class, I thought it was so damn scary xD
Wow. This is the most epic ad I have ever seen in 2012 so far.
pure brilliance! kudos to all involved.
This is awesome. Enough said
This is brilliant, never seen in before.
Fantastic! Brilliant and smart and really well produced. Thumbs up!
I absolutely love this, have watched it close to 30 times.
whos side are you on im on the wolves
Same
Sami Read same
Sami Read neither. Not that what the pigs did was right, but their hands were tied.
@@teddybetesh1840 dude they framed the wolf to get out of it.
Sami Read same
What we’re they thinking.
Amazing. You guys really nailed it in this ad!
This is the best ad I ever saw and I even saw the bus company ad from Denmark! :D A HUGE applause.
I had this in school like 7yrs ago
Coming bac makes me realise how terrifying it is
Honestly if this was real it be the same thing
I can’t believe it. John Pork…why…
best and most clever advert ever
i wouldnt mind seeing it all the time back 2 back
so clever
We saw this for English class today.
Got to say, a very brilliant advertisement.