FujiFilm is Discontinued..?
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- Опубліковано 11 лип 2024
- We just got news from Fujifilm stating they will be stopping production of their Superia and will instead be replaced with their other 400 speed film. This is unsurprising in hindsight, knowing how much little Fuji has privatized their film production in the past, going as far as discontinuing their best film years ago.
Blog Post:
www.fujifilm.com/ffis/ja/news...
Vuhlandes:
www.gofundme.com/f/help-vuhla...
Chris (ThePhotoDept):
gofund.me/f77e4829
Keaton:
/ bazooka_mouth
#fujifilm #filmphotography #35mm - Навчання та стиль
They haven’t discontinued Superia Premium, only Xtra which is being replaced by the Kodak rebrand.
Should probably change the thumbnail and vid to reflect that
The Kodak rebrand isn’t the same film whatsoever so yes it’s a discontinuation stop coping.
@@GrainOnTheGo exactly it's literally Kodak gold/ultramax rebranded as Fuji 200/400
Super sad to see Xtra join the extinct film list
@@GrainOnTheGo Maybe be a little less cocky if you can't even understand the comment. The video claims that Fuji discontinued Superia Premium, which is wrong. OP correctly stated that in actuality, Fuji discontinued Superia Xtra - which is a different film stock - an replaced it with rebranded UltraMax. Your reply was insanely condescending for no reason, maybe you should stop doing coke.
@@Nitidus what does doing coke have to do with any of this. We lost Superia for an ultra max rebrand. 😭
If I was Harman, I'd be looking at what I can grab up. The equipment and knowledge are things that take DECADES to recoup. Will Fuji allow that? Who knows, but it's a fun thought.
well they didnt allow companies to buy up the pack film machines and chemicals when that was discontinued so i doubt they will sell off the current film equipment
@@ClementinesCoins Yeah. I doubt that they will because Fuji is a corporation and would rather sit on it. But, it's a fun dream!
Fuji would rather kill it than benefit another company. If it's extinct, it's not a threat. Companies only ever sell things off when they have debts to pay.
Fuji is just too ruthless for that. They don't care about anything but profit. Which yeah it's a Corp but occasionally there are people in power positions in such companies with some passion for the craft they partake in.
@@gavinjenkins899 Bro it's not illegal to care about things lmao. Corps are run by humans and humans care about things from time to time.
I was just discussing this with a friend last night. Bummer, as Superia Xtra 400 is one of my top favorite films as most of my formative years were shot on it. It’s the look of my childhood.
Shittt I thought Superia is back. This is unfortunate. Superia was the best affordable stock.
Again, not surprised. It's a sad day especially as Superia 400 was my first ever stock. I'll cherish the rolls I can get from freezer stock. That being said again not surprised, you can disagree with JCH for a variety of reasons but he's been consistently right on what Fuji is doing in Japan. It's all freezer stock so get what you can over these next 3-4 years and lets hope the stocks are revived elsewhere.
Its sad but doesn't surprise me seeing how successful/invested Fuji has become in healthcare and pharmaceuticals. They go where ever the money is and sadly that is not in film. I wonder if it would make financial sense for a company to purchase Fuji's equipment in Japan considering how niche the film market is even with the current "resurgence" (which we don't know how long will last)
I live in Japan and haven’t noticed a shortage in my local shops…. Not sure what all of you are on about. Could be that they won’t be exporting anymore but still producing it in smaller quantities for local buyers. Not everything is on the internet, and you’re certainly not going to find all of the info when google searching in English 🤷♂️
no moar fuji tonez its so jover😭😭😭😭(seriously this makes me mad since fuji abandoned for digital and left all of us film people in the dust I hope ferrania or konica minolta start making film again)
Good thing I got my 3 rolls! Now I need to get more before the prices skyrocket!
Agfa's knowledge base was by and large lost when they went under. I doubt anyone has the money to sink into purchasing a factory and their technology.
Read up on ORWO! Exactly what you say has been done: ORWO was the Eastern German part of Agfa, that cut into 2 after WWII. An American film producer bought ORWO (IDK 10 years ago or so) because he didn't want to be dependent on Kodak for his cine film. Before he bought into the remains of the company Polaroid (or better the project behind reviving Polaroid) bought several Agfa plants in Germany, amongst them ORWO in Eastern Germany. They now share production facilities with ORWO in Wolfen, the same site where photo color film was invented a century ago. So there is knowledge from Agfa there. Also some of the chemists behind the new ORWO color films worked for Agfa until the 90s. It's not all lost.
@@lelandfitz1762 Adox didn't retain or couldn't get the rights to Agfachrome, which was my favorite slide film. I really hope ORWO can deliver something very much like the 160 speed version of Agfachrome. No Kodak or Fuji film could ever get the greens and browns of the Pacific Northwest forests as well as Agfachrome 160. I stopped shooting slide film here when that film went away.
This is sad news! Superia was the first film that I shot when I started shooting film back in 2015. But at the same time, I’m happy we have some sort of consumer film offering from Fujifilm as well as their quicksnap cameras. So they’re not entirely gone but it doesn’t seem like we’re getting Fujifilm’s own film anymore
the theory about fujifilm only selling freezer stock is becoming more and more plausible. I don't think they've produced any film at all since before the pandemic.
But this nameless "Fujifilm 400 /100" color films are all new, right? I haven't seen them before. Since I saw them on the market I thought Fujifilm is back, just killing of their whole old lineup to kind of deliver a "basic film lineup" to keep film alive. To me it makes sense. You don't have certain film models by name, but they deliver different ISO stock for different occacions. This would totally make sense, to consolidate their production. Just run a few different models instead of a bunch. I commented myself just right now about my experience with ORWO in Germany. They share production lines with Polaroid. Machines are halted and settings are changed and ORWO produces for a few weeks each year on old Agfa machines Polaroid uses for their film aswell.
@@lelandfitz1762 Fuji 400 and 200 is repackaged Kodak film, potentially ultramax and gold, possibly their disposable camera film, maybe something slightly different than either. Regardless of what that film is, it certainly isn't anywhere near as nice as superia, and offers a completely different (I think much worse) look and experience than their previous offerings.
@@lelandfitz1762 The newer packaging for the Fuji 400, with the blue background around "400", is just the same as last year's "nameless" Fuji 400. They just updated the packaging, thats all. Still made in usa.
@@lelandfitz1762 Fuji 400/100 is absolutely Kodak gold/Ultramax. Fuji Acros 100 is definitely made by Harman. The few stocks left from Fuji are Fuji 100, Superia Premium 400, Provia, and Velvia. I think their last two color negatives are definitely freezer stock since they go out of stock frequently in Japan and that's the only place they sell those. My guess if they're actively producing anything it's slide film since it doesn't hold up as well as color negative even when stored correctly
Not true at all
Super disheartening, if only there was a way to inform shareholders that there is still interest in the market...
Haven’t been able to get hold of any Fuji film for over a year now. It’s a huge loss because Fuji films cooler tones were a good alternative to Kodak warmer tones. I especially miss Provia and Superia 200. I assume Provia has been discontinued.
Let's just hope Ferrania manages to get their old color films out again (they were quite awesome in their own right), including the positives, but Solaris 800 would already be enough of an accomplishment for today's market. And who knows, maybe Lucky Film gets back into color films as well (they already signaled they might if there's demand).
Speaking of 800 film, some have mentioned that the new Fuji 400 isn't Ultramax, but some older Kodak emulsion (which they're willing to sell for cheaper), makes me wonder if Fuji couldn't just ask Kodak for an older 800 ISO emulsion then, cause both Portra and Cinestill 800 are absurdly expensive where I live, and Lomography's CN800 isn't even available (and probably would be as expensive as the other two if it was). As it stands, shooting Kodak made Fuji 200 and 400 is still worth it because they're still cheaper than Kodak, though nowhere near as cheap as Vision3/expired Eterna.
I have the opposite feeling than the guy in the video. I assume Fuji is just consolidating their film lineup, getting rid of all those "named" films, simply marketing their films with the ISO it comes with. This could be a good thing. Producing a bunch of different films maybe (or probably) isn't doable for them anymore. By slimming down their lineup and introducing new films they - IMO - shift to being a provider of film that fits today's limited demands.
Asking Kodak for older 800 ISO is basically what Flic Film's Aurora 800 is. Unfortunately its only about US$2 cheaper than Portra 800 so not much of a savings.
@@lelandfitz1762 I don't know, I think I'd agree if they hadn't discontinued their 200 ISO film for good, not to mention Fuji 100 and Superia premium 400 isn't/wasn't officially sold outside of Japan/Asia for a long time. I hope your scenario proves to be true though, their slide film is still the best in my opinion, and I always liked Superia 400 and 800 when I was younger.
@@AFluffyMobius Perhaps that could be mitigated some since Fuji probably would buy a lot more of it, but given the ongoing lawsuit I'm not sure if Kodak would be willing to play ball on that.
Oh no, first Xtra 400 now Premium 400? Come on Fujifilm!
Sucks but at least 200 and 400 are good stocks and undercut their Kodak counterparts on price.
Fuji earning too much from their digital business which will ultimately lead to their demise of film operations
this is really sad news
Saddest thing is imagine being bankrupted because you had cancer. America is a strange place 😢
Oh my god, please sell to ferrania!! 🙏🏽
Fuji makes Instax film. The same machines can be used for the "normal" photo film. In Germany Orwo produces on the same production line Polaroid makes their film. There are synergies. Question is, if Fuji sees it profitable to cut out a few weeks of production each year for photo film. I wouldn't follow your wording, that Fuji steps out. They killed a model of film, yes. You said that they still have Provia and another one. AND they have their, newly branded 400 and 100 ISO color films. THAT for me is proof that they just consolidate their lineup. Why make a new branding for the bland 100 and 400 ISO films? Why go to this lengths? My feeling is rather: They clean up their lineup and - I hope - keep producing those "nameless" color films. Which would be awesome.
Fujifilms slide film is almost certainly freezer film, just with a much bigger stock given the low demand, and the Fuji 400 and 100 films are made in America by Kodak. No matter how you look at this, Fuji just wants out of the game
@@thelonelytimbit I just got Fuji 100 fresh from Japan here in Europe. It's just my impression. I could be wrong, yet as anyone else also is just guessing I think we have to wait it out til the bitter end ;)
@@thelonelytimbit I never used slide film so no idea about that. I'm in Europe and we get Fujifilm from Japan. And there are new batches coming constantly since beginning of 2024.
They can't keep up with instax demand, they're investing millions in a new factory to increse instax production, I don't think they will pull time and resources from highly profitable instax factory to make some niche slide film.
@@KathyXie Its not about pulling one for the other. Rather they have decreased production of film over the years. With rising demand its likely keep on producing it at a certain amount. What I wrote showed that there is no either / or here. Fuji doesnt have to close anything down to produce Instax instead, they can cut out a few weeks a year to produce on the same machines. All that is required is the will to do so. Demand is there, film will get bought.
It would be great if they just sell the equipment and the knowledge they have but actually I don't think they do that. I mean they already killed Packfilm
Sell? They need the line for making their E6-films.
this really annoys me film has become more popular so why discontinue it makes no sense with a film shortage we need as many companies making colour film as possible this is one thing i hate about fuji as a company they don't care about film photography and are killing it
They are a company that makes decisions based on the profitability of a product. they aren't in the game of caring about peoples feelings if it means they aren't profiting. this is how a business stays afloat.
Is there anything you can do to stop this?
Shocking news I say! Thanks for admitting you were completely wrong and for deleting my comments on your original post showing all the fuji financials.