Design Theory
Design Theory
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Why Some Designs Are Impossible to Improve: Quintessence
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All content directed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
Edited by Brad Heath: bradleyheath.com/
Check out Technology Connections, the guy who reviewed the toaster: ua-cam.com/video/1OfxlSG6q5Y/v-deo.htmlsi=wxRrh9ScQ8q3k4vA
Check out TFLClassics, they do cool stuff with their Model T (and other cars): ua-cam.com/video/3FMNUpFhsz4/v-deo.htmlsi=UDj4VFm7_0N1aySs
Some designs don’t change much. The paperclip, the Bic pen, the QWERTY keyboard layout, and even the PlayStation controller. Decades and sometimes even centuries pass, but these designs barely change at all. They’re quintessential. Why do some designs last for decades, while other seemingly better alternatives never catch on?
Time stamps:
0:00 Intro to Quintessential Design
2:49 Paperclips & Manufacturing Process
3:46 Maglite: Intellectual Property, Patents, & Legal Strategies
4:55 Opera
5:56 Maglite part 2
8:19 Setting the Standard: Playstation Controllers & QWERTY Keyboard
12:20 Designs that Change Culture: Model T
21:49 Indispensable Addictions
30:28 The Fifth Element
Works Cited: text.is/0K1Z
Переглядів: 1 341 630

Відео

How Governments Use Design & Propaganda to Control You
Переглядів 570 тис.3 місяці тому
Head to hensonshaving.com/designtheory and enter code "designtheory" at checkout to get 100 free blades with your purchase! Become a patron of my channel: www.patreon.com/JohnMauriello Sign up to learn more about the design book that we're going to publish: www.studioello.com/mail These were the two main sources I used when researching this video (I also referenced several other sources, which ...
Eastern & Western Design: How Culture Rewires The Brain
Переглядів 1,2 млн7 місяців тому
Go to ground.news/designtheory to know where your news is coming from. Sign up or subscribe before Oct 15, 2023 for 30% off unlimited access. Become a patron of my channel: www.patreon.com/JohnMauriello Sign up to learn more about the design book that we're going to publish: www.studioello.com/mail These were the two main sources I used when researching this video (I also referenced several oth...
Minimalism is Getting Absurd: Updating Dieter Rams' 10 Principles
Переглядів 754 тис.9 місяців тому
Download Shapr3D for iPad, macOS, & Windows: www.shapr3d.com/download? to get 10% off with code "DesignTheory10" Support me on Patreon: www.patreon.com/JohnMauriello Check out the Design theory merch @ designtheory.store/ Sign up to learn more about the design book that we're going to publish: www.studioello.com/mail Check out my online industrial design course, Form Fundamentals: bit.ly/335vsq...
How Brands Use Design & Marketing to Control Your Mind
Переглядів 2,1 млн10 місяців тому
Get your Ekster wallet @ shop.ekster.com/designtheory & get 25% off with code "DESIGN" at checkout! Become a patron of my channel: www.patreon.com/JohnMauriello Sign up to learn more about the design book that we're going to publish: www.studioello.com/mail Buy the books I used to research this video. I HIGHLY RECOMMEND ALL OF THEM. "Influence" was my favorite, though: "Influence" by Robert Cia...
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I Designed Sunglasses With a $200,000 3D Printer & AI
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Why Society Hates Creative People (And What To Do About It)
How One Designer Saved Tesla From Bankruptcy TWICE
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How One Designer Saved Tesla From Bankruptcy TWICE
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What Our Utensil Designs Say About Our Culture
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Переглядів 356 тис.Рік тому
Why Modern Car Designs Are So Visually Complex | Q&A w/ Pro Designer
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Why Design in the 1980s Looked So Weird & Why It’s Relevant Today
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Why Companies Can't Design Sustainable, Eco-Friendly Products
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How Data Will Drive The Next Big Design Trends
Why Do Great Companies Make Bad Products? Design Analysis
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Why Do Great Companies Make Bad Products? Design Analysis
Product Design Trends: Spatial Computing Will Change Design Forever
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Is Design Manipulative? How Evolutionary Biology Shapes Design Trends
Переглядів 526 тис.2 роки тому
Is Design Manipulative? How Evolutionary Biology Shapes Design Trends
When Designers Copy: Where's the Line Between Remix and Rip-off? Industrial Design Trends
Переглядів 80 тис.2 роки тому
When Designers Copy: Where's the Line Between Remix and Rip-off? Industrial Design Trends
How to Get an Industrial Design Job by Networking: Episode 4 With Christopher Negrete
Переглядів 9 тис.2 роки тому
How to Get an Industrial Design Job by Networking: Episode 4 With Christopher Negrete
Form Fundamentals Industrial Design Course TRAILER
Переглядів 17 тис.2 роки тому
Form Fundamentals Industrial Design Course TRAILER
How I Re-Designed the Traditional Bass Guitar: Industrial Design Process
Переглядів 555 тис.2 роки тому
How I Re-Designed the Traditional Bass Guitar: Industrial Design Process
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Переглядів 32 тис.2 роки тому
2021 Bad Design Challenge Judging: Winners Announced!
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AI Designed this Product: These Tools are the Future of Design
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Переглядів 50 тис.2 роки тому
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Переглядів 157 тис.2 роки тому
The End of Traditional Industrial Design & Transition into a New Frontier
Why All Products Look The Same: Industrial Design Trends
Переглядів 350 тис.2 роки тому
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Why You Need to Learn To Use Gravity Sketch for iPad
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Why You Need to Learn To Use Gravity Sketch for iPad

КОМЕНТАРІ

  • @mittydakitty
    @mittydakitty 53 хвилини тому

    Remember guys, you can’t eat soup with chop sticks, but you can with a fork.

  • @timesinktoaster
    @timesinktoaster Годину тому

    The Telecaster is over 50 years old and is still shaping music and influencing design today.

  • @Oldkekistani
    @Oldkekistani Годину тому

    Propaganda is simply an appeal to emotion rather than from a principle or rational perspective.

  • @calysagora3615
    @calysagora3615 3 години тому

    The entire section about AR15 is utterly retarded and silly. You could say the exact same ting about 340830 other models of rifles. Stupid. Cringe. Cartoonish.

  • @FlorinSutu
    @FlorinSutu 5 годин тому

    The bottom line, who created what makes the world modern today, the East or the West? Steam engine, internal combustion engine, jet engine, liquid fuel rocket engine, airplanes, automobiles, nuclear energy, electricity (transformers, generators, distribution), electronics, computers, lenses and optical devices were invented and spread in the West and from the West to the world. Starting with the 20th century, the Japanese invented some modern things on their own. The Chinese of our days copied and assimilated all these modern technologies.

  • @tsuikagura
    @tsuikagura 6 годин тому

    31:00 nah, it just keeps renaming it. Spacetime, Dark Matter, Quantum energy fields, pick one

  • @arpandiablo
    @arpandiablo 6 годин тому

    31:52 - "Maybe the real treasure was the friends we made along the way" ahh quote😭🙏

  • @cthellis
    @cthellis 6 годин тому

    Jaguar shots fired!! Hey man, that was the best way to play Doom on console. You NEEDED those buttons!

    • @cthellis
      @cthellis 6 годин тому

      That QWERTY claim is likelyapocryphal, by the way. You’re better off chasing the “Remington made it popular and everyone copied it so it became the standard, and then everyone was used to it” angle. Considering Remington acquired and tweaked the design from a company that was testing completely different layouts previously-and two rows of keys before that-it is highly likely that no one was operating at any speed before that to be a design concern for the keyboard layout. It’s just that’s the one that was in play when Remington got involved and chances into the popularity wave.

  • @manhoosnick
    @manhoosnick 9 годин тому

    Me and Indian eating with hands

  • @kevinb7551
    @kevinb7551 11 годин тому

    id say snes was the true standard and 64 controller was the one to bring analog sticks and handles to the game.

  • @danielbuzi7742
    @danielbuzi7742 12 годин тому

    Thanks for a great video. I think the most important sustainability choice we can make as consumers is to not buy nearly so much stuff. Do you actually need the new one? Are you getting an electric car because you need a new car and electric is sustainable, or do you want to project an air of caring about the environment and encouraging the manufacture of more stuff? Just keeping the car you currently have is often more environmentally beneficial. We can’t buy our way to sustainability. Sustainability necessarily means consuming less

  • @JefiKnight
    @JefiKnight 13 годин тому

    It's hard to think of the Maglite as a distinct design. It has a light on front of a handle with batteries in it. It's just super-extra sturdy?

  • @dxb00
    @dxb00 13 годин тому

    There are a lot of misconceptions in the west that eating with hands is unhygienic or uncivilised. While concept of civilisation is relative to the culture that we are exposed to (a lot of western practices are totally uncivilised for me, but that is a discussion for another time), I will just talk about the unhygienic part. 1/ In muslim religion, it is mandatory to perform ablution 4-5 times a day (One can offer multiple prayers with one ablution, provided certain conditions are met) and washing of each hand, 3 times, is a mandatory part of ablution. That is thoroughly washing of hands 12-15 times a day 2/ In most of the Asian cultures, eating is always by right hand while washing up after peeing or pooping is by left hand 3/ Hands are thoroughly washed 3-5 times by water, after peeing, and by water & soap, after pooping (In older pre-soap days, it was sand & water). 4/ Thoroughly washing of hands before eating is a must. A lot of Western tourists are surprised (& amused) to see wash basins installed at the entrance of roadside eateries. To them , they seem so out of place but in our cultures, eating with unwashed hands is a big no-no. This is so deeply programmed in our mind, from early childhood, that we instinctively wash hands even if using western cutlery or chopsticks. In the end, we believe that eating is a multi-sensorial experience and touch is one of our primary senses.

  • @ElavonJ
    @ElavonJ 17 годин тому

    Interested in Bernays? watch "The century of self" a 4 parts documentary by Adam Curtis, the first part is a lot about the hideous human being and how he solg us, amonh many other things, his uncle Sigmund Freud.

  • @Bear8Photo
    @Bear8Photo 17 годин тому

    Where do I know this guy from?

  • @MrPeterFranc
    @MrPeterFranc 17 годин тому

    Who cares if it will bring usd back 80 years. BAN PLASTIC AS ITS FEMINIZING US. Low T, low fertility, high cancer rate and malformations for babies.

  • @franchezvibritannia7320
    @franchezvibritannia7320 20 годин тому

    Model T fucked up a lot and is root of a lot of modern problems

  • @franchezvibritannia7320
    @franchezvibritannia7320 20 годин тому

    How many PS2 were bought as a dvd player though

  • @goblin3810
    @goblin3810 20 годин тому

    50 fucking iphones later and they agree to still stupid to add a back button.

  • @pjax03
    @pjax03 21 годину тому

    Yo dude. These videos rock. Good job.

  • @whtiequillBj
    @whtiequillBj 21 годину тому

    22:54, there are a lot of things one could say about Steve Ballmer. mostly around his ineptitude and very flamboyant personality.

  • @hankyou
    @hankyou 21 годину тому

    Around 24:08 The notes for the AR-15 : “This magazine has less than 30 rounds and follows all content policy guidelines of UA-cam.” Really?! Lmao, that's a good one ! haha Imagine the notes under all the videos of nuclear weapons : “This bomb contains only our finest locally produced Highly enriched uranium U235 with a pinch of our best equitably produced Pu239 added for enhanced effect and unmistakable colors approved by many UA-cam Partners.” hehe ;^)

  • @Didymus20X6
    @Didymus20X6 21 годину тому

    As long as that thing doesn't start talking and asking me if I'm trying to type a letter! If it does that, IT'S GONE!

  • @DarkMatterBurrito
    @DarkMatterBurrito 21 годину тому

    Fun fact: It is cheaper for Fiji water to be imported from that island in the South Pacific than to desalinate sea water off the west coast of America. When you can solve that problem, then you can complain about Fiji water.

  • @oftenwrongphong
    @oftenwrongphong 22 години тому

    Damn it! Watching this video on marketing manipulation cost me $70, even with the 25% discount code. I need a reciprocating saw to cut down on this expensive habit.

  • @DarkMatterBurrito
    @DarkMatterBurrito 22 години тому

    My parents still have this toaster. It's great.

  • @kiasack
    @kiasack День тому

    I found a few videos and now i'm addicted

  • @JamesRousseaux
    @JamesRousseaux День тому

    Fantastic video. Lo e your narration a d explanations. This is the first video of your I've seen and now a subscriber keen to watch the rest of your videos. Thank you for the effort you put into making this video. 😁

  • @HelgaCavoli
    @HelgaCavoli День тому

    Ford symbolizes everything that's wrong with capitalism. Also taking the pleasure out of work, dehumanizing people, monopolizing the market!!! (Also killing A LOT OF PEOPLE in the Amazon. Brazilian Amazon?).

  • @BaronVonQuiply
    @BaronVonQuiply День тому

    06:15 This is literally the Tony Harding / Nancy Kerrrigan story, which comically enough was very accurately portrayed in Weird Al's _Headline News_ (Crash Test Dummies' Mmm Mmm Mmm)

  • @cl8804
    @cl8804 День тому

    kinda gay

  • @eltoncabralsilva5911
    @eltoncabralsilva5911 День тому

    Hello, I am oftalmologista in Brasil seus produtos são invadores mas precisam ser mais técnicos pois para o sucesso desse projeto deveria de alguma forma observar a finalidade real produto a nao que sejam produtos especiais lentes corretoras oticas pois o órgão é o olho e não a armação conciliar seria ao ver a melhor forma

  • @eltoncabralsilva5911
    @eltoncabralsilva5911 День тому

    17:05

  • @luisvaldes4248
    @luisvaldes4248 День тому

    Thw Fender Stratocaster is a great example as well

  • @hueco5002
    @hueco5002 День тому

    Have you ever tried to do the dirty on a horse? Impossible. Thank the lord for the Ford Model T. The man single handedly created the shaggin’ wagon. And for that, we owe him one.

  • @arnoldjuhasz6424
    @arnoldjuhasz6424 День тому

    you didnt owned a smartphone till 2019? im not sure if I believe you sir

  • @John-thinks
    @John-thinks День тому

    The volks wagon buggy ITSELF was stolen from the Tatra V570

  • @John-thinks
    @John-thinks День тому

    The holes in buildings are to reduce drag so the buildings don't get blown over.

  • @Luckyland2014
    @Luckyland2014 День тому

    I'm Indonesian, and in my entire life I never know how to use chopsticks, I always use a fork.

  • @misham1213
    @misham1213 День тому

    No it's not.

  • @lyrajaded
    @lyrajaded День тому

    Tribalism in advertising can have some positive affects, when the brand is actually genuine in its support. Absolut vodka has been openly supporting the queer community since 1981, and the start of the AIDS epidemic. And all of the companies hopping onto Pride has been a social barometer for queer acceptance. As much as I hate rainbow capitalism, I would rather be validly advertised at than my neighbor telling me I deserve to be m*rdered Another example is that Liquid Death is really popular among sober people. It intentionally looks like a beer can so people don’t feel out of place at a party. LD is respected in those circles. A great contrast to this is another water brand trying to capitalize off of sober crowds called Not Beer. The brand has recently taken a dive because the quality isn’t good, the company doesn’t understand their product, and the owner is an @sshole. At the end of the day, it’s really important to remember that brands are not your friend. At the same time, also it’s just nice to see brands actually putting their money where their mouth is.

  • @etfluezu9161
    @etfluezu9161 День тому

    hä der toaster ist nicht mal besser direkt im intro scheiße gelabert.... dislike und tschüss

  • @MsEriKaT
    @MsEriKaT День тому

    Why would I ever want to group my tabs????? 😂

  • @gaIexy
    @gaIexy День тому

    the touchscreen phone is not quintessential imo. the touchscreen is not ideal for A LOT of people. many people want or, more importantly, NEED the tactile clicking of a button. whether someone has shaky hands, large hands, etc, buttons are useful. i think all modern cellphones looking like iphones is a step backwards tbh; i like the creativity and variety that existed before all manufacturers started copying the iphone.

  • @user-ck1jy7jm9n
    @user-ck1jy7jm9n День тому

    You have not mentioned one of the biggest propaganda today, the Russian Z propaganda, they walk into shools, offices etc. and just plaster that Z everywhere.

  • @Aterhallsam
    @Aterhallsam День тому

    Why isn’t opera bigger

  • @user-ck1jy7jm9n
    @user-ck1jy7jm9n День тому

    Lets go im not from western culture (im Polish)

  • @user-ty4jy4cp3r
    @user-ty4jy4cp3r День тому

    You would be so much more likeable if you dropped that douchy jacket and haircut

    • @-Luucy-
      @-Luucy- День тому

      What's wrong with wearing a cool jacket? lol

  • @user-ck1jy7jm9n
    @user-ck1jy7jm9n День тому

    Patagonia was made as a climber oriented clothing store until it blew up and now the founder hates it because now he basicly poisons the world so the free repair program is to decrease the amount of trash they make.

  • @thezpn
    @thezpn День тому

    What’s that? Capitalists use patents, lawsuits, and buyouts to stifle competition? Just another example of how capitalism kills innovation.