Design Theory
Design Theory
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How Luxury Brands Get You to Buy Into Their Hype
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All content directed, written and edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
Are luxury designer goods ever worth the hype, or are they just a scam?
Main Works Cited:
"The Luxury Strategy" by Jean-Noël Kapferer and Vincent Bastien
"Luxury: A Rich History" by Peter McNeil and Giorgio Riello
"Deluxe: How Luxury Lost Its Luster" by Dana Thomas
Carwow Rolls-Royce vid: ua-cam.com/video/Bu0UhBrzd8k/v-deo.htmlsi=shOiDx9-O2Kklyof
VINWiki Ferrari VIP vid: ua-cam.com/video/BH7zY6kQ_Io/v-deo.htmlsi=5kWqAfP8CIdt237V
Other works were cited but in a smaller capacity. When referenced, they are displayed in the bottom left corner of the video.
Time stamps
0:00 Intro
2:40 Elevation
3:55 Jumping Through Hoops
8:47 Convenience
9:40 Legends and Luxury
11:30 Time
14:23 Asus Sponsor
16:10 Legacy
17:28 Patina
18:14 Time and Craft
19:36 Enduring Design
21:35 Elitism through Appreciation
24:10 Space
31:10 Is Luxury Losing Its Identity?
35:18 Beauty is a human need
Переглядів: 678 127

Відео

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🔒 Remove your personal information from the web at joindeleteme.com/DT20 and use code DT20 for 20% off 🙌 DeleteMe international Plans: international.joindeleteme.com Become a patron of my channel: www.patreon.com/JohnMauriello Sign up to learn more about the design book that we're going to publish: www.studioello.com/mail Check out my online industrial design course, Form Fundamentals: bit.ly/3...
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КОМЕНТАРІ

  • @joshkerto7115
    @joshkerto7115 7 годин тому

    The most valuable video on the internet

  • @Kuricang31
    @Kuricang31 13 годин тому

    "Give them something that they didn't know they wanted" said an old friend of mine who works in marketing Your advice to listen to government officials or those who are in power about what they wanted instead of designers going straight into designing and producing without doing any consultation is ok but you have to understand that there is a reason why most of the countries that these products are aiming for sits at the bottom in terms of transparency and quality of life as these people who are in charge often than not doesn't even had a clue on what the people at the bottom really wanted

  • @arthurflegenheimer7060
    @arthurflegenheimer7060 13 годин тому

    You should look up the word quintessential. It ever means dominant or standard or established or anything like that, it strictly means of the essence, so it pertains to ontology, which is about w h a t something is and not h o w it is. You can find synonyms that make it seem as if, like "defining" maybe which would fit both meanings, but that is coincidental. They are different senses of the word. In fact, it doesn't mean anything beyond essential, as you say it relates to a hypothetical fifth element, which somebody at some point thought sounded fancy.

  • @Googlium
    @Googlium 15 годин тому

    You can spec your own limited edition Ferrari...

  • @winstreakin
    @winstreakin 16 годин тому

    I know this is an older video but seeing the evolution of designers and tinkerers as business owners over the past few years has been an EXCELLENT shift both for consumers and sellers. I love designing unique products that aren't necessarily one-size fits all and knowing that being born in this time frame I get to do just that is super enticing and honestly in itself the biggest blast I've ever had as a designer.

  • @ryaniam22
    @ryaniam22 16 годин тому

    I understand the appeal of luxury cars because you can actually still do something with it and they don't look or act the same as a non lixury car...it is actually different. But a fake rolex for $75 works and looks just as good as a real rolex. Its vain stupidity

  • @xard8794
    @xard8794 17 годин тому

    This makes me think of that scene in The Devil Wears Prada where Meryl Streep's character explains the history of the blue sweater to Hathaway's character. Absolutely brilliant.

  • @Fierie333
    @Fierie333 19 годин тому

    me as a poor designer watching this: 🤨

  • @anhemail
    @anhemail 20 годин тому

    vid too long

  • @The.Revenant96
    @The.Revenant96 20 годин тому

    hey didn't know john Travolta had an yt channel

  • @ChrisDavis-tt1dj
    @ChrisDavis-tt1dj 21 годину тому

    There is nothing wrong with appreciation for craftsmanship. If you can afford luxury items, then good for you. The average Joe would do better investing in stocks or property than buying useless stuff to show off.

  • @TheOriginalBendejo
    @TheOriginalBendejo 22 години тому

    Bro wasn't even conned into buying some visible ears

  • @ExAnimoPortugal
    @ExAnimoPortugal День тому

    I own an Invicta Pro Diver. It's not as good as a Rolex Submariner. Is the Rolex 200% better than the Invicta? No. The Invicta has a Seiko Instruments movement, so it's accurate and reliable. It's very well made too. Also one could argue Invicta has as much history and heritage as Rolex. We should aspire to own good quality goods, not luxury goods.

  • @mrsmith8224
    @mrsmith8224 День тому

    It seems there might be a gap in your understanding of luxury watches, their assembly, and the rationale behind their pricing. Not all high-end watches are inaccurate; in fact, many are certified by the COSC (Contrôle Officiel Suisse des Chronomètres), an esteemed certification from the Swiss Horological Institute that guarantees precision. This certification alone demonstrates the meticulous engineering and expertise involved, making unqualified opinions on their accuracy less relevant. Developing an in-house movement is an extraordinary undertaking, often requiring investments upward of 1 million euros. This level of craftsmanship is unparalleled in watches priced at $200, which cannot achieve feats like mechanically predicting leap years or tracking accurate moon phases. Additionally, the rich history and groundbreaking achievements of luxury watch brands are intrinsic to their value. Comparing an homage like Invicta to a Rolex only underscores the aspirational nature of such timepieces. People seek to wear even a homage to convey the prestige associated with owning a Rolex. However, as the saying goes, imitation does not equal authenticity, and this reinforces the crown’s iconic status rather than diminishes it.

  • @randolphduke
    @randolphduke День тому

    So the thing to do is just go out and buy cheap knock-offs? Yeah. Sure. I bought an Invicta watch for $100 that looked just like a Rolex. The only real difference is that the Invicta turned my wrist green when I wore it, and it only ran for about 4 months before breaking and becoming worthless. This brings to mind an old saying: "Quality remains when price is long forgotten."

  • @pj7620
    @pj7620 День тому

    29:51 this aged nicely for both rabbit and humane 😂

  • @shttysprinkles
    @shttysprinkles День тому

    Look; there’s no excuse for any reason in the corporate world to be a jerk; end of story. In my 25 years in IT, I dealt with moronic jerks early in my career. They were insufferable and I only wish I had been more stern in return with them. Frank Lloyd Wright had obvious flaws in his designs, no matter how influential he’s been, the pompous ass. No one person is omniscient and a gift professionally. The sooner others put their foot down coddling others like this, the better things will be for everyone else.

  • @calvin3054
    @calvin3054 День тому

    14:49 craziest thing about this video is the fact Greenland and Western Sahara actually has data for once...

  • @saralang9677
    @saralang9677 День тому

    Excellently researched, professionally presented, and, for once, very well narrated with perfect pace. Well done. I will watch future videos of yours. I learned a lot from this short one.

  • @djmaya3d
    @djmaya3d День тому

    marketing teams do not design streamlined buying experiences. Experience design teams do that.

  • @_Yan_yan_yan
    @_Yan_yan_yan День тому

    I love rewatching this video in 2024 as we can explicitly see the pendulum swinging back. Online cultures shows and perceives Gen Z as being into maximalism. Bright, kitschy clothing, furniture, accessories, you name it. And it's in DIRECT response to the notorious 'millennial' gray and minimalist design preferences of that generation. Just like with the memphis design movement emerging as counter culture to the design philosophy prior to it.

  • @gadjox
    @gadjox День тому

    The only sane conclusion here is that we need to tax rich people more.

  • @alan.mcswank
    @alan.mcswank День тому

    I hate paperclips, they can be better 📎

  • @JulianDanzerHAL9001
    @JulianDanzerHAL9001 День тому

    everyday objects often get repurposed too so optimizing them for their original purpose might make them worse for a lot of users

  • @cezarypruszkowski9523
    @cezarypruszkowski9523 День тому

    Wow, that’s the best video on UA-cam I have ever seen 😮

  • @TheViertelvordrei
    @TheViertelvordrei День тому

    No matter who and where you are: please, don't ever boil a burger.

  • @ISR48L
    @ISR48L День тому

    r u a i

  • @Zamblottos
    @Zamblottos День тому

    A little detail, tiny detail; the Rolex in the thumbnail costs $𝟰𝟬,𝟬𝟬𝟬 in retail price, not $10,000

  • @OldManNutcakez
    @OldManNutcakez День тому

    So basically, the business of catering to rich douchebags and the many wannabees. Inferiority complexes galore.

  • @Sweet-Vermouth
    @Sweet-Vermouth День тому

    I loved the example of the rugged vs minimalist drilling machine. Immediately drove your point home.

  • @rosomak8244
    @rosomak8244 День тому

    During the video you claim all the time: "you" "you" "you". However I don't care. If I see someone not wanting to take my money and letting me going through hoops as a consumer I just immediately walk. Heck I'm even in the habit of just leaving my stuff there in place if it turns out that the cashier is far too lazy for my taste with the customer in front of me. I value my time and dignity.

  • @markusluftner8418
    @markusluftner8418 День тому

    I work 7 days a week, I live next to my work and lives Stressful 5/7 days a week for me. When I am driving somewhere, it has got to be special. I don't like taking freeways. I am a car enthusiast. I know there is no point in driving sportscars on the road, but feeling how they move is something else. hat is why I bought a 1991 NSX, jdm royalty. It is for the legend the car represents. I haven't driven my NSX in a year, because on top of the car being overpriced for ehat it is, I have been modifying to elevate its experiance. This video made me realise, that indulging in buying and tuning cars is the same as buying "stupid expensive stuff" for others. I am not better than anyone spending 4000$ on a Horse handbag.

  • @MikeyCh09
    @MikeyCh09 День тому

    Luxury to me is buying something artisanal but functional. Swiss watches still need to be handmade, by folks with decades of training and passion. Luxury sports cars are still engineered by passionate people and built in relatively small numbers. Factory made clothing assembled by minimum wage, exploited workers then sold for hundreds to thousands of dollars doesn’t fit the definition for me.

  • @Briangizer
    @Briangizer 2 дні тому

    all the ports you need... 3 lol.

  • @LashondaBeesmer
    @LashondaBeesmer 2 дні тому

    I'm genuinely impressed with how close MAMACOO were able to replicate every aspect of this very very goofy looking classic watch.

  • @luizagalleazzi8913
    @luizagalleazzi8913 2 дні тому

    I absolutely loved this video thank you

  • @lauragonz34
    @lauragonz34 2 дні тому

    Source: my weird friend Kyle 😂

  • @lauragonz34
    @lauragonz34 2 дні тому

    This might sound random, but I LOVE the way you cite your sources. It’s not intrusive but clear to read and doesn’t just disappear after flashing on the screen. It also makes it clear how much research and effort you put into your essays and videos. Very smart and intentional. A small detail that really elevates the quality of your content ❤

  • @markgomez3688
    @markgomez3688 2 дні тому

    I got adidas , Nike shoulder bags for work £30-40 a pop they lasted 6 months max before falling apart. So i got Michael Kors bag set with wallet £250, 4years later i still got them all and still in tacked.... draw your own conclusion...

  • @alianjohnson6035
    @alianjohnson6035 2 дні тому

    the front of the car is unresolved. the large surface needs some detailing to provide character.

  • @TeoBurrito
    @TeoBurrito 2 дні тому

    The King's Roman Font being produced in the 17th and 18th centuries to such a degree of precision and industriousness is f*cking mind-boggling.

  • @catniphell
    @catniphell 2 дні тому

    new to the chanel. OMG this guys looks exactly like sonic. Am i crazy???

  • @night_city_nights
    @night_city_nights 2 дні тому

    This is the first I've ever heard of OLPC, but one can immediately realize that the initiative is insane. The fact that they simply thought children from developing nations would "just know" how to operate and maintain a laptop without any context whatsoever is ludicrous. How far off from reality do you have to be to make such a ridiculous assumption?

  • @ftheg99
    @ftheg99 2 дні тому

    “…and now we’re up to 700 subscribers, so thank you…” I’m looking at over 500k subscribers! Amazing! Thanks for the great videos!

  • @El_Traficante
    @El_Traficante 2 дні тому

    Done-ness?! Learn something everyday, I guess. And the claim that months are needed to learn to type is flawed, to say the least. One need 2-3 week, tops.Dvorak looks sick, btw.

  • @dannyalacali6165
    @dannyalacali6165 2 дні тому

    Just wanted to say thank you for the video! I teach in a small town on the Oregon coast and I use this video in my Business and Marketing/Production Class. Well done. My students were engaged. Also, Do you have any of those T-shirts left, the one with the alien writing?? LOL.

  • @andrejensen7837
    @andrejensen7837 2 дні тому

    Vintage watches is a world where only real high end craftsmanship reach cult status. You can find hidden gems, but even here cheap is relative. For me a vintage Vacheron Constantin Phidias for 5000$ where a give away 😮. And a Audemars Piguet cobra for 9000$ wow I feel lucky, to only wear in privat 😂. Said from a man that don't buy anything else so called luxurious.

  • @manzell
    @manzell 2 дні тому

    Humans are drawn to entitlement. Those who act the most entitled get rewarded the most.

  • @pbc5137
    @pbc5137 2 дні тому

    Rolexes and these premium watch brands are great investments. They’re the only luxury products that do not go down in value.