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Design Theory
United States
Приєднався 29 сер 2018
Design Theory focuses on understanding the principles of creativity and design.
My training is as an industrial designer, so that is often the focus of these videos. But really, the philosophy and theory can be applied to any design discipline. I cover things like product design analysis, design principles, form language, portfolio reviews, and many other design-related topics.
Whether you're a designer who's been in the field for 30 years or a freshman at design school, I can promise that you will learn something about design. If that sounds interesting to you, subscribe to my channel!
Design Theory is run by John Mauriello. I'm an industrial designer and adjunct professor of industrial design at California College of the Arts. I have done design work for some of the biggest brands in the world, including Amazon, Logitech, Motorola, Qualcomm, Kohler, and dozens of up-and-coming startups.
My training is as an industrial designer, so that is often the focus of these videos. But really, the philosophy and theory can be applied to any design discipline. I cover things like product design analysis, design principles, form language, portfolio reviews, and many other design-related topics.
Whether you're a designer who's been in the field for 30 years or a freshman at design school, I can promise that you will learn something about design. If that sounds interesting to you, subscribe to my channel!
Design Theory is run by John Mauriello. I'm an industrial designer and adjunct professor of industrial design at California College of the Arts. I have done design work for some of the biggest brands in the world, including Amazon, Logitech, Motorola, Qualcomm, Kohler, and dozens of up-and-coming startups.
Why Some Designs Are Impossible to Improve: Quintessence
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Become a patron of my channel: www.patreon.com/JohnMauriello
Sign up to learn more about the design book that we're going to publish: www.studioello.com/mail
Check out my online industrial design course, Form Fundamentals: bit.ly/335vsqO
Join my discord channel: discord.gg/hFw55nh
Follow me on Twitter: john_mauriello
Follow my Instagram: mauriellodesign
Follow me on LinkedIn: www.linkedin.com/in/mauriellojohn/
All content directed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
Edited by Brad Heath: bradleyheath.com/
Check out Technology Connections, the guy who reviewed the toaster: ua-cam.com/video/1OfxlSG6q5Y/v-deo.htmlsi=wxRrh9ScQ8q3k4vA
Check out TFLClassics, they do cool stuff with their Model T (and other cars): ua-cam.com/video/3FMNUpFhsz4/v-deo.htmlsi=UDj4VFm7_0N1aySs
Some designs don’t change much. The paperclip, the Bic pen, the QWERTY keyboard layout, and even the PlayStation controller. Decades and sometimes even centuries pass, but these designs barely change at all. They’re quintessential. Why do some designs last for decades, while other seemingly better alternatives never catch on?
Time stamps:
0:00 Intro to Quintessential Design
2:49 Paperclips & Manufacturing Process
3:46 Maglite: Intellectual Property, Patents, & Legal Strategies
4:55 Opera
5:56 Maglite part 2
8:19 Setting the Standard: Playstation Controllers & QWERTY Keyboard
12:20 Designs that Change Culture: Model T
21:49 Indispensable Addictions
30:28 The Fifth Element
Works Cited: text.is/0K1Z
Become a patron of my channel: www.patreon.com/JohnMauriello
Sign up to learn more about the design book that we're going to publish: www.studioello.com/mail
Check out my online industrial design course, Form Fundamentals: bit.ly/335vsqO
Join my discord channel: discord.gg/hFw55nh
Follow me on Twitter: john_mauriello
Follow my Instagram: mauriellodesign
Follow me on LinkedIn: www.linkedin.com/in/mauriellojohn/
All content directed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
Edited by Brad Heath: bradleyheath.com/
Check out Technology Connections, the guy who reviewed the toaster: ua-cam.com/video/1OfxlSG6q5Y/v-deo.htmlsi=wxRrh9ScQ8q3k4vA
Check out TFLClassics, they do cool stuff with their Model T (and other cars): ua-cam.com/video/3FMNUpFhsz4/v-deo.htmlsi=UDj4VFm7_0N1aySs
Some designs don’t change much. The paperclip, the Bic pen, the QWERTY keyboard layout, and even the PlayStation controller. Decades and sometimes even centuries pass, but these designs barely change at all. They’re quintessential. Why do some designs last for decades, while other seemingly better alternatives never catch on?
Time stamps:
0:00 Intro to Quintessential Design
2:49 Paperclips & Manufacturing Process
3:46 Maglite: Intellectual Property, Patents, & Legal Strategies
4:55 Opera
5:56 Maglite part 2
8:19 Setting the Standard: Playstation Controllers & QWERTY Keyboard
12:20 Designs that Change Culture: Model T
21:49 Indispensable Addictions
30:28 The Fifth Element
Works Cited: text.is/0K1Z
Переглядів: 1 341 630
Відео
How Governments Use Design & Propaganda to Control You
Переглядів 570 тис.3 місяці тому
Head to hensonshaving.com/designtheory and enter code "designtheory" at checkout to get 100 free blades with your purchase! Become a patron of my channel: www.patreon.com/JohnMauriello Sign up to learn more about the design book that we're going to publish: www.studioello.com/mail These were the two main sources I used when researching this video (I also referenced several other sources, which ...
Eastern & Western Design: How Culture Rewires The Brain
Переглядів 1,2 млн7 місяців тому
Go to ground.news/designtheory to know where your news is coming from. Sign up or subscribe before Oct 15, 2023 for 30% off unlimited access. Become a patron of my channel: www.patreon.com/JohnMauriello Sign up to learn more about the design book that we're going to publish: www.studioello.com/mail These were the two main sources I used when researching this video (I also referenced several oth...
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Download Shapr3D for iPad, macOS, & Windows: www.shapr3d.com/download? to get 10% off with code "DesignTheory10" Support me on Patreon: www.patreon.com/JohnMauriello Check out the Design theory merch @ designtheory.store/ Sign up to learn more about the design book that we're going to publish: www.studioello.com/mail Check out my online industrial design course, Form Fundamentals: bit.ly/335vsq...
How Brands Use Design & Marketing to Control Your Mind
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Get your Ekster wallet @ shop.ekster.com/designtheory & get 25% off with code "DESIGN" at checkout! Become a patron of my channel: www.patreon.com/JohnMauriello Sign up to learn more about the design book that we're going to publish: www.studioello.com/mail Buy the books I used to research this video. I HIGHLY RECOMMEND ALL OF THEM. "Influence" was my favorite, though: "Influence" by Robert Cia...
Why Are Designers & Creatives Elitist Jerks?
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I Designed Sunglasses With a $200,000 3D Printer & AI
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Why Modern Car Designs Are So Visually Complex | Q&A w/ Pro Designer
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Is Design Manipulative? How Evolutionary Biology Shapes Design Trends
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When Designers Copy: Where's the Line Between Remix and Rip-off? Industrial Design Trends
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How to Get an Industrial Design Job by Networking: Episode 4 With Christopher Negrete
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Why All Products Look The Same: Industrial Design Trends
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Remember guys, you can’t eat soup with chop sticks, but you can with a fork.
The Telecaster is over 50 years old and is still shaping music and influencing design today.
Propaganda is simply an appeal to emotion rather than from a principle or rational perspective.
The entire section about AR15 is utterly retarded and silly. You could say the exact same ting about 340830 other models of rifles. Stupid. Cringe. Cartoonish.
The bottom line, who created what makes the world modern today, the East or the West? Steam engine, internal combustion engine, jet engine, liquid fuel rocket engine, airplanes, automobiles, nuclear energy, electricity (transformers, generators, distribution), electronics, computers, lenses and optical devices were invented and spread in the West and from the West to the world. Starting with the 20th century, the Japanese invented some modern things on their own. The Chinese of our days copied and assimilated all these modern technologies.
31:00 nah, it just keeps renaming it. Spacetime, Dark Matter, Quantum energy fields, pick one
31:52 - "Maybe the real treasure was the friends we made along the way" ahh quote😭🙏
Jaguar shots fired!! Hey man, that was the best way to play Doom on console. You NEEDED those buttons!
That QWERTY claim is likelyapocryphal, by the way. You’re better off chasing the “Remington made it popular and everyone copied it so it became the standard, and then everyone was used to it” angle. Considering Remington acquired and tweaked the design from a company that was testing completely different layouts previously-and two rows of keys before that-it is highly likely that no one was operating at any speed before that to be a design concern for the keyboard layout. It’s just that’s the one that was in play when Remington got involved and chances into the popularity wave.
Me and Indian eating with hands
id say snes was the true standard and 64 controller was the one to bring analog sticks and handles to the game.
Thanks for a great video. I think the most important sustainability choice we can make as consumers is to not buy nearly so much stuff. Do you actually need the new one? Are you getting an electric car because you need a new car and electric is sustainable, or do you want to project an air of caring about the environment and encouraging the manufacture of more stuff? Just keeping the car you currently have is often more environmentally beneficial. We can’t buy our way to sustainability. Sustainability necessarily means consuming less
It's hard to think of the Maglite as a distinct design. It has a light on front of a handle with batteries in it. It's just super-extra sturdy?
There are a lot of misconceptions in the west that eating with hands is unhygienic or uncivilised. While concept of civilisation is relative to the culture that we are exposed to (a lot of western practices are totally uncivilised for me, but that is a discussion for another time), I will just talk about the unhygienic part. 1/ In muslim religion, it is mandatory to perform ablution 4-5 times a day (One can offer multiple prayers with one ablution, provided certain conditions are met) and washing of each hand, 3 times, is a mandatory part of ablution. That is thoroughly washing of hands 12-15 times a day 2/ In most of the Asian cultures, eating is always by right hand while washing up after peeing or pooping is by left hand 3/ Hands are thoroughly washed 3-5 times by water, after peeing, and by water & soap, after pooping (In older pre-soap days, it was sand & water). 4/ Thoroughly washing of hands before eating is a must. A lot of Western tourists are surprised (& amused) to see wash basins installed at the entrance of roadside eateries. To them , they seem so out of place but in our cultures, eating with unwashed hands is a big no-no. This is so deeply programmed in our mind, from early childhood, that we instinctively wash hands even if using western cutlery or chopsticks. In the end, we believe that eating is a multi-sensorial experience and touch is one of our primary senses.
Interested in Bernays? watch "The century of self" a 4 parts documentary by Adam Curtis, the first part is a lot about the hideous human being and how he solg us, amonh many other things, his uncle Sigmund Freud.
Where do I know this guy from?
Who cares if it will bring usd back 80 years. BAN PLASTIC AS ITS FEMINIZING US. Low T, low fertility, high cancer rate and malformations for babies.
Model T fucked up a lot and is root of a lot of modern problems
How many PS2 were bought as a dvd player though
50 fucking iphones later and they agree to still stupid to add a back button.
Yo dude. These videos rock. Good job.
22:54, there are a lot of things one could say about Steve Ballmer. mostly around his ineptitude and very flamboyant personality.
Around 24:08 The notes for the AR-15 : “This magazine has less than 30 rounds and follows all content policy guidelines of UA-cam.” Really?! Lmao, that's a good one ! haha Imagine the notes under all the videos of nuclear weapons : “This bomb contains only our finest locally produced Highly enriched uranium U235 with a pinch of our best equitably produced Pu239 added for enhanced effect and unmistakable colors approved by many UA-cam Partners.” hehe ;^)
As long as that thing doesn't start talking and asking me if I'm trying to type a letter! If it does that, IT'S GONE!
Fun fact: It is cheaper for Fiji water to be imported from that island in the South Pacific than to desalinate sea water off the west coast of America. When you can solve that problem, then you can complain about Fiji water.
Damn it! Watching this video on marketing manipulation cost me $70, even with the 25% discount code. I need a reciprocating saw to cut down on this expensive habit.
My parents still have this toaster. It's great.
I found a few videos and now i'm addicted
Fantastic video. Lo e your narration a d explanations. This is the first video of your I've seen and now a subscriber keen to watch the rest of your videos. Thank you for the effort you put into making this video. 😁
Ford symbolizes everything that's wrong with capitalism. Also taking the pleasure out of work, dehumanizing people, monopolizing the market!!! (Also killing A LOT OF PEOPLE in the Amazon. Brazilian Amazon?).
06:15 This is literally the Tony Harding / Nancy Kerrrigan story, which comically enough was very accurately portrayed in Weird Al's _Headline News_ (Crash Test Dummies' Mmm Mmm Mmm)
kinda gay
Hello, I am oftalmologista in Brasil seus produtos são invadores mas precisam ser mais técnicos pois para o sucesso desse projeto deveria de alguma forma observar a finalidade real produto a nao que sejam produtos especiais lentes corretoras oticas pois o órgão é o olho e não a armação conciliar seria ao ver a melhor forma
17:05
Thw Fender Stratocaster is a great example as well
Have you ever tried to do the dirty on a horse? Impossible. Thank the lord for the Ford Model T. The man single handedly created the shaggin’ wagon. And for that, we owe him one.
you didnt owned a smartphone till 2019? im not sure if I believe you sir
The volks wagon buggy ITSELF was stolen from the Tatra V570
The holes in buildings are to reduce drag so the buildings don't get blown over.
I'm Indonesian, and in my entire life I never know how to use chopsticks, I always use a fork.
No it's not.
Tribalism in advertising can have some positive affects, when the brand is actually genuine in its support. Absolut vodka has been openly supporting the queer community since 1981, and the start of the AIDS epidemic. And all of the companies hopping onto Pride has been a social barometer for queer acceptance. As much as I hate rainbow capitalism, I would rather be validly advertised at than my neighbor telling me I deserve to be m*rdered Another example is that Liquid Death is really popular among sober people. It intentionally looks like a beer can so people don’t feel out of place at a party. LD is respected in those circles. A great contrast to this is another water brand trying to capitalize off of sober crowds called Not Beer. The brand has recently taken a dive because the quality isn’t good, the company doesn’t understand their product, and the owner is an @sshole. At the end of the day, it’s really important to remember that brands are not your friend. At the same time, also it’s just nice to see brands actually putting their money where their mouth is.
hä der toaster ist nicht mal besser direkt im intro scheiße gelabert.... dislike und tschüss
Why would I ever want to group my tabs????? 😂
the touchscreen phone is not quintessential imo. the touchscreen is not ideal for A LOT of people. many people want or, more importantly, NEED the tactile clicking of a button. whether someone has shaky hands, large hands, etc, buttons are useful. i think all modern cellphones looking like iphones is a step backwards tbh; i like the creativity and variety that existed before all manufacturers started copying the iphone.
You have not mentioned one of the biggest propaganda today, the Russian Z propaganda, they walk into shools, offices etc. and just plaster that Z everywhere.
Why isn’t opera bigger
Lets go im not from western culture (im Polish)
You would be so much more likeable if you dropped that douchy jacket and haircut
What's wrong with wearing a cool jacket? lol
Patagonia was made as a climber oriented clothing store until it blew up and now the founder hates it because now he basicly poisons the world so the free repair program is to decrease the amount of trash they make.
What’s that? Capitalists use patents, lawsuits, and buyouts to stifle competition? Just another example of how capitalism kills innovation.