Why Some Designs Are Impossible to Improve: Quintessence
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- Опубліковано 7 тра 2024
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All content directed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
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Some designs don’t change much. The paperclip, the Bic pen, the QWERTY keyboard layout, and even the PlayStation controller. Decades and sometimes even centuries pass, but these designs barely change at all. They’re quintessential. Why do some designs last for decades, while other seemingly better alternatives never catch on?
Time stamps:
0:00 Intro to Quintessential Design
2:49 Paperclips & Manufacturing Process
3:46 Maglite: Intellectual Property, Patents, & Legal Strategies
4:55 Opera
5:56 Maglite part 2
8:19 Setting the Standard: Playstation Controllers & QWERTY Keyboard
12:20 Designs that Change Culture: Model T
21:49 Indispensable Addictions
30:28 The Fifth Element
Works Cited: text.is/0K1Z
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😍😍😍
Shut the up
@@numberonedad who
this browser ain’t quintessential at all 💀
isnt opera like a literal data harvesting scam
Touch screen on a smartphone makes sense. Because you look right at it 95% of the time when using it. Touch screens in a car, do not make sense. Because you're not supposed to be looking at it.
Agree. I don’t understand why they are still so prevalent.
I owned a 2010 Lexus RX with, for lack of a better description. a mouse, that would lock the cursor with a bit of friction but not totally on menu items or buttons etc. It was the best I’ve seen but yet it’s not found in later models and I have no idea why. My eyes stayed more on the road, it was more intuitive to use, and it was the perfect marriage of using a computer in your car with simplicity and quick glances to only relevant sections. You could make the mouse larger as well but default it was large and borders around the thing you would be clicking on. Google 2010 Lexus RX Remote Touch for pictures and check out UA-cam for how it worked.
i think it makes sense because its very convenient. it even warns you not to look at it while driving. i dont think its that bad.
@@user-ok6uo6cz1cI can't tell if you're being sarcastic but regardless the best design I've used so far is Mazda's knob thingy that is conveniently placed near the shift knob (especially helpful for those of us who still drive stick) with a nice tactile feedback.
Usually all I need is a quick glance with my eyes. I do wish the quick launch buttons in front of the knob/joystick had Braille style bumps to you let you feel where they are. I LOVE that the volume knob is also down there and one push down will instantly mute the stereo.
The one problem I've found with a touch screen (not just with a smartphone but any touchscreen) is that since the touchscreen touches your face/fingers you end up with the oil from your skin left on the screen. Although this may be an issue with other devices that you touch, it seems to be especially noticeable on touchscreens.
Another problem with a touchscreen is that you can't fully protect it. As an example, I had a Sony Walkman NWZ-A818 Walkman that had physical buttons. Due to that, I put a clear plastic case that covered the entire player including the buttons (it had rubber covers over the buttons so that you could use the player without having to remove the case). I could drop the player without having to worry about damaging the screen. It might damage the case, but the player itself would be untouched.
Compare that to my current player, the Sony Walkman NW-A55, which has a touchscreen. Although I've put it in a protective case, I still have to open the cover to access most of the player's functions, although it does have physical buttons for the basic functions (volume, next track, play/stop, previous track, and hold) that I can access without opening the cover.
@@Solitaire001 screen protectors:
My parents received a Sunbeam toaster as a wedding gift in 1961. It died in 2015. We were all heartbroken. The new toaster takes too long and don't toast as well.
Fix the old one
I think eBay or Mercari have those!
Wonder if u'd fancy a Mitsubish Electric Bread Oven.
Same story for me with my Braun "Citromatic". Bought by my mum in 1974 (before I was born) and still alive and kicking every morning 50 years later!
kitchenAid toaster seems similar and works fine :P
Microsoft had made the perfect paper clip, and they just killed it.
Should have become their voice assistant instead of cortana
The flashlight gained popularity in Germany among taxi drivers, because it was so easily abused as a weapon for self defence. A club or baseball bat was considered a weapon - a massive flashlight on the other hand was just used to help finding houses at night. I know quite a few people that aren't taxi drivers, that had one of those in their car as well. As you say, it's just a confidence booster to know you could defend yourself if there is something happening.
Skype during its early days wasn't just a (video-)chat software. It was used in companies to check in on employes too, due to the online status changing by default, if the user was AFK for too long.
Yes: and I carry a big maglite in my car 😀
Not just Germany. I was a cab driver in the US. We all kepr Maglites on the front seat next to us. But... Why weren't they Kel-Lights? Shrug.
Ya. My grandparents both carried a mad light in there trucks.
Useful for breakdowns and as a self defense
The quintessential doorstop. Why have we never put a hard slippery surface like iron on the top and a soft high friction surface like rubber on the bottom? It works soooo much better.
abused as a weapon for self defense... words matter, and i don't think those meen what you think they mean. and they were just really good flashlights at that. there were no other flashlights in that price range that would light up like a 5 cells mag lite. and work more than twice.
The reason for Mag-Lites success was that it was a weapon in disguise. While nightsticks could be banned in some areas for being a weapon, a flashlight would not. As noted, even when police where forbidden to use nightsticks they loved carrying a big ass Mag-Lite.
Very stupidly and coincidentally I was just watching a let's play of a cop game where one guy said his uncle was a cop who'd beat people up with flashlights, and I just thought it was part of the gaslighting and BS that comes with that territory
Yeah, getting slapped with a long aluminium rod filled with 3 to 5 D-cell batteries wouldn't be very fun
i've used some of those flashlights, and yea, they are basically clubs with a light - up function.
As someone who briefly carried one as a paramedic: can 100% confirm OP's statement. My dad likes Mag-Lites for this reason, as did every auxiliary cop I ever met.
I used to have a 6 cell maglight
baseball bat comes to mind
Maybe the 5th element is the friends we made along the way
multi-pass
korben dallas 😅
Plus 1
anyone else here after watching Jerry Seinfeld on GQ
It's true!
The QWERTY layout key-jamming story is actually an urban legend created by Dvorak manufacturers to convince people that Dvorak should be objectively better. In reality, QWERTY is the result of incremental design improvements, which started with an alphabetical layout, and gradually moved various keys to locations that made more sense, like moving rarely used keys like Q, Z, and X to the corners. You can actually notice much of the alphabetical order remains, as, with the notable exception of B, the letters A through P are all very close, if not adjacent, to the letters that follow or precede them.
Sholes, the creator of the Querty layout, proposed a better alternative with Dvorak-like improvements shortly after the first extremely popular typewriter, the Remington No. 2, entered production. Even by then it was already too late, and Remington refused the offer as they also offered typing courses, and typing teachers had already become familiar enough with the Querty layout.
QWERTY layout is still bad regardless. Just thinking simply, there are a lot of poor choices in the layout.
Most if not all vowels should be placed on the homerow. They're easily the most used letters yet only 'A' finds it's way to the homerow on QWERTY. Also, why is 'J' on the homerow? How about ':'/';'? How often are you using colon/semicolon?? I am a software engineer and I still don't like that it's there.
Keyboard layout designs break depending on the language.
@@finalformluigi That's why I would probably go with Neo2 if I'd decide to change my layout. But I'm not on that level of typing speed that I need to optimise yet.
@@cavemann_ which is why pretty much every language has developed their own "optimised" layouts. And even the "default" layout isn't exactly the same everywhere.
Sure there is QWERTY, but are we talking US ANSI QWERTY, UK ISO QWERTY, DE QWERTZ, FR AZERTY, JIS 109 key QWERTY?
I was literally thinking about this today. Almost every paper bag ive used in my life has the Duro logo on it, and that made me think about how lucky it would have been to invent a product that cannot by improved at all, so that person has the entire market on paper bags.
Don't forget the classic wooden Pencil with eraser, and the Boston Pencil Sharpener.
The helical blade sharpener is the quintessential mechanical sharpener design thats been used in every wall sharpener in schools and offices for the past 100 years.
But more people have moved to those blade sharpeners
Through elementary school in the 90s, I always felt like they jammed or took too much force to use. Almost everyone preferred ones run by an electric motor. I just expected sharpening a pencil to be simple and easy. Little did my little brain imagine sharpening a pencil with a KNIFE. One way or another, in middle and high school I was completely on board with 0.7mm mechanical pencils. I favored the cheapest ones because they're thinner, no rubber grips. I could keep each one lasting through most of a school year.
By the way, does someone know if the blades inside electric motored sharpeners are the same?
most people push the pencil WAY TOO HARD and the cutting faces end up taking too much material thus creating a poorly sharpened pencil
@@SteelsCrowYes the blades in electric sharpeners are identical.
@@sv650rider There are a number of manual pencil sharpeners that do a better job than the classic manual pencil sharpener used in schools. Some are designed to indicate when your pencils is perfectly sharpened and allow you choose the kind of point you want (long and thin, or a bit more stubby).
The whole sharpening issue is the reason I moved to mechanical pencils. No sharpening, the pencil lead lasts a while, and my mechanical pencil (a Uni Turu Toga) automatically rotates the lead so that I don't get flat spots.
Please don't stop making these videos man, this stuff is so interesting and applicable, and almost fundamentally something most people aren't meant to think about as much as they should
The content is so amazing
That’s exactly what I’m thinking, he’s showing first principles thinking executed properly. There was no point in the supply chain where anyone could intercept or shake Ford’s business. He controlled the basics of what his business was built on thus allowing him control of the fundamentals and ensure everything is going according to his pace and that is “as quick as possible”
1000% agree!!
This is basically a Ted Talk without the stage and audience.
And you’d probably kill a Ted Talk
You’d probably like the 99% Invisible podcast
@Humperd00 sounds like it, thanks for the recommendation! Is it on UA-cam?
Contrary to popular belief, the QWERTY keyboard layout wasn't just some random layout designed to slow you down. Except for S, the home row is alphabetical from left to right -- even moreso in the original version which had M on the end, next to L (later M was moved down to the bottom row). All the vowels except A are on the top row. And the two least commonly used letters, Q and Z, are placed at the left edges, since your left pinkie is one of your weakest fingers. Plus it was a marketing trick to demonstrate the ability to type the word "typewriter" using only keys on the top row.
Oh my gosh, I thought I was crazy for realizing FGHJKL was in order but didn’t realize why
The design wouldn't be random if it was designed specifically to slow your typing.
Why is typing "TYPEWRITER" on the top row a marketing trick? You really think that played into a single typewriter purchasing decision? "...not only that, but you can type "typewriter" with just the top row!" "Oh man, I was on the fence before, but now I HAVE to buy this machine if it can do that!"
I am quite sure that exchange happened exactly zero times.
@@lawschuelke It seems plausible even if it sounds ridiculous. After all, one of the most common things people did to demonstrate a computer in the 1980s was to type in a small BASIC program to display the same word repeatedly on the screen, even though that obviously the ability to do that wasn't going to be a major factor in anyone's decision to buy a computer.
@@vwestlife I could believe that salesmen used that coincidence in their sales pitch. I would NOT believe that it had any bearing whatsoever on the layout design decisions.
16:50 Damn, Henry Ford really took control to another level. But look at how well he did.
17:10 When you show how he could literally create an entire car from plain ore in barely a day, it really puts into perspective how insane his assembly line speeds were.
It's easy to make lots of money by exploiting and manipulating other people's work. The most cost effective form of labor is slavery. That's why "he did well" or "it makes money" can't be our sole determinant of what's a good idea.
He was also a big fan of the Nazi's. Dude really was a piece of work.
Seeing how much of a Nazi he is, I guess what he did in Fordlandia might've actually been a great success for him and his ideology.
He took inspiration from the Nazis and the Nazis took inspiration from his manufacturing ideas...
While the current smartphone design may be quintessential, I think the original Motorola Razr was the best functional design. It was sleek but also a comfortable phone. I hate the lack of ports and buttons on everything: phones, cars, laptops, etc. For example, replacing physical car keys with key fobs ...what is the purpose? I think we need to go back to more tactile designs.
I think that comes back to the idea of reducing potential failure points. It takes less parts to access those functions via touch screen than to have physical buttons and keys. In terms of actually using the devices, I think whether or not to have buttons is purely a preferential decision, but in terms of manufacturing a reliable device I can see the argument to move away from the tactile stuff. I wouldn't be surprised if eventually our PC keyboards are all just long flat touch pads too.
@@BlueSparxLPs The reason why they slam touchscreens into modern cars is because theyre cheaper than designing an actual dashboard
I had the Krzr, it fit better in my smaller hands.
@Argomundo I think the fact that most people could replace a knob or button fairly easily by themselves but will have to take it in for servicing if any little part of their computer system fails probably plays a role in the death of tactile designs
@@Grim_The_Reaper more likely it's that they can disable features and change overall functionality far more easily. if your heated seats are directly controlled by a switch, there's nothing they can do. they could however have the switch as input for the computer and let the computer control the heatig element. but why have a switch if you can have it in software? also this makes the complete system ready for remote control features, such as turning on the AC from an app. if the car has a dedicated switch for AC and a knob for temp, then either all those must be a momentary button (that's lame), or the computer has to be able to toggle the switch or rotate the knob, which is a rather complicated task with many added mechanical and electrical parts. it would be cool tho, like grand pianos that can play a midi file and you can see the keys moving, but that aint happening for cars any time soon
What an amazingly researched, scripted, presented, and produced video. Thanks for sharing it with us for free.
Thank you for taking the time to write such a nice comment. I appreciate it
I can go for many years without typing a single word, lay my hands on a keyboard and start typing as if I never took a break from it. Once you learn QWERTY your hands will NEVER forget.
Would be the same with a more ergonomic layout (e.g. Colemak).
@@achimwasp ergonomic factor lies in the physical form of keyboard(like using split keyboard and columnar stagger rather than row stagger) and your desk height proportional to your body rather than the layout itself. I am typing this sentence in crkbd keyboard with QWERTY layout and it'd be still ergonomically better than typing in your common 100% - 65% keyboard swapped with COLEMAK layout.
However, COLEMAK is indeed more efficent layout than QWERTY for typing in english.
@@MVAS-mp9oo For me it would be impossible to learn a different layout without getting multiple layout mixed as I type. I learned QWERTY back in the IBM days as a kid and stuck with it ever since. And I love using shortcuts way more than point and click with a mouse.
I had a 5, D-cell MAG light when I was delivering pizzas in the late 80's and early 90's, then I continued using it when I worked as a security guard. My reasons for preferring it were the same reasons the police liked it.
I did sometimes have trouble with cops who believed it was only available for police, but while it wasn't easy to find that model it was available on the open market and 100% legal to own.
I like to put the receipt inside the product if I can, so if a cop ever asked I could remove the batteries and show anyone who asked.
Now I want a video about your experience of getting a smartphone in 2019!
Oh man it was quite a transition. Also, working with tech clients, I got a lot of condescension. People couldn't even fathom why I didn't want one or how I lived without it.
@@Design.TheoryTo be honest, yeah! How did you live without one??
@@Design.Theory yeah that blows my mind. And I thought I was late to the game when I bought my first smartphone in 2009.
@@Kutakura The same way people lived without them for most of human history.
@@Kutakura Yeah, how did they? I know I was alive before the smartphone, and before even the Internet, but already can barely remember how we lived back then 😅
Nice work. I was a Design & Technology teacher for 20 years and I would definitely use your content in lessons if I still taught. You delve into design in a way that helps to explain and connect design as a cultural, psychological and personal issue. It would help to foster interesting discussions about the role of design in society. Keep it up.
I just found this channel, i'm a mechatronical engineer and i've always looked at the word pretty much the way you described it in the vid, i was the whole video saying: "yes, exactly" "of course it is" you've earned a new sub
23:18 Congratulations on making it until 2019 in regards to succumbing to the near-necessity of the smartphone. I broke down and began my journey in 2018 because I needed Google Maps for work. My dad still uses a flipphone but he's retired.
I have to say I love the appliance design of the post war era. I recently lost a late 40's/early 50's Philco refrigerator in a structure fire. The thing had curves to die for and it still worked. It ran on a 1/2 hp motor that would kick on for a few minutes an hour. It kept beer at the perfect temperature.
I would say that it was from an age before planned obsolescence but I've heard the story of the light bulb cartel.
Interestingly, the reason I got a smartphone was also largely for the GPS function.
I have a paperclip that was sent to me by Alicebooks. I bought a book of sheet music from Japan, and, seeing the address was in England, they translated the song titles, printed them out, and clipped them inside the front cover with a paperclip that (when clipped) looks like a quaver.
It is my favourite paperclip, for sentimentality reasons as well as novelty. I also have so few uses for paperclips that one is plenty for me. Other designs are substandard.
I would say that the main selling point of the sunbeam toaster is the more consistent toasting since it basically detects the surface temperature of the bread to determine when its done.
Shaving is funny example. The safety razor was perfect, and blades only cost a few cents each. The problem is it didn't make people rich, so we invented the Schik Quattro 5 blade + moisturizing blah blah and sell them at $5 a pop
The B-roll quality and context is off the charts brother, great content. Just found the channel and instantly subbed.
Another quintessential design is the Austin 7 pedal layout for stick shift cars with accelerator brake and clutch from right to left. Originally developed by Cadillac on their type 53 in 1916, it was became quintessential with Austin on their 7 model when they adopted it in 1923.
It remains to this day.
try an EV lol
@@MrDoboz OP never even mentioned EVs. All stick shift, manual cars use a century-old design. Minus the clutch, why's the gas pedal on the right and brake on the left in both ICE and EV cars? Still the exact same reason. Looking at the Ford model T, you'll see an entirely different layout, yet Cadillac's stuck around. It is indeed quintessential.
*miss-reads your comment*
Why are there 7 pedals when there are only 4 directions?
@@tjsase English isn't my native language, so I may have written the first comment a bit clumsy. Sorry about that.
The car is called an Austin 7. It has a quintessential 3 pedal layout for stick shift with accelerator brake and clutch from right to left.
Invented by Cadillac in 1916, but made famous with the Austin 7 series of cars in/from 1923.
And it is still in use today. Better?
@@JS-el3zm Of course, I was just making a reference to Red VS Blue
it is a bit mind blowing how this channel is better than most TV shows.
Wow thanks!
Plenty of channels worth watching nowadays. I stopped watching TV a long time ago, and UA-cam is one of the few subscription services I'm paying monthly!
Not really. I stopped watching TV shows 35-40 years ago.
You could say that about most UA-camrs. They often have far more passion and creativity than television producers since they have more love for what they do than those on TV. TV shows are all about making money. UA-camrs are about passion and the last thing is money although that is a factor as well.
I only just found your channel and omg so many things you mentioned here are so true with everything that goes into making a product feel “convenient” and most of all “effective” to the customers but you could definitely say it 100% better than I ever could.
Favorite quote about the model T and its focus on simplicity was about paint color “Any color the customer wants, as long as it’s black.” Henry Ford
The way you potray your research, the accuracy of the background music, the things you didn't include and why, it almost feels like a well produced educational movie
The Nintendo 64 controller was the first one to introduce the thumbstick when it came out in 1996 - NOT the Playstation 2 (although the latter did add a second one on the right side). Also, the Playstation 2 didn't start actual production until 2000, so while the design of dual thumbsticks may have been announced before then, that's arguably not the same thing as actually "introducing" something to the market.
It was introduced in 1997 for ps1. Never said ps introduced analog sticks, I said they popularized the double analog stick format
to keep going on game controllers; I'm still bummed out that the gamecube controller didn't have more of an influence. As someone who games infrequently, I really liked the variation of the action buttons shape and size as a way to make memorizing the position of game actions quicker ans more intuitive. (for those who never saw one, the main A "action" button was twice as large as the others, and surrounded by a smaller b button and two bean shaped x and y buttons they surrounded the A button.
Of course it's a design that has several disadvantages: several button shapes means more different pieces of plastic to build. also it nudges all games towards being more hierarchical about their design verbs, because instead of four equivalent buttons in a circle, you have one big main button and three secondary ones.
Still, I feel to this day that this design philosophy deserved a better chance.
I need to understand how you made it to 2019 before purchasing your first smartphone, that is absolutely fascinating. Also I don’t think I’ve ever subscribed to a channel as quickly as this one, nice work.
Probably was in prison 😂
One thing about that last bit. Almost all of us already have our phones on vibrate almost all the time. A lot of us turn off a variety of notifications. One thing I could see happening in this space is not a major shift, but a quiet change towards controlling what information is presented to us.
This will probably not resolve the issues of miscommunication and disinformation. it might even make it worse. But that's the direction I think things will go.
"Life is short. Nothing matters. Subscribe." Got me to subscribe. Keep rolling man.
man, i almost never write into the comment section. But trust must be told. Everytime you drop a video, I get excited like a kid before christmas day. keep up the good work
As soon as I saw that Technology Connections video I went out and bought a Sunbeam, best toaster I’ve ever owned BY LIGHTYEARS
I own two now, just because they’re so cool and effective and stylish
Great video man. Been watching your channel for a bit now and it's clear your passion comes through in these videos.
You are my new favorite channel. Incredibly detailed explanations delivered in easily digestible verbiage. Please keep making these awesome videos!
I'm working on perfecting a physical product design right now and preparing it for manufacturing. This video really gave me some ideas to consider, and brought to my attention some very specific things that need work. Thank you man!
Sure what ever say bro
What a great video!
The way you got together so much information and your amazing story telling, all to discuss the quintessential designs, is actually unprecedented.
congrats! (from a industrial engineer)
Dude, I don't even know what to say except, excellent video! This video just randomly popped up on my feed, I am so glad I watched it. You definitely got yourself a new subscriber!
Glad you enjoyed it!
I love how much research you put into your videos
You only explained why Mag-Lites succeeded but not why the competitor & original one failed
Securing the market is the implicit reason, as what he is discussing is the quintessential item not the sole marketable item. There is one primary popular example of a product in many areas, and in the case of heavy duty flash light that is the one, so none of its competitors hold that podium.
how is this the first time I see a video from your channel? Absolutely awesome, well thought out, perfectly paced! 10/10 Video!
At this point I'm surprised that Ford didn't buy the restaurants and stores/markets that fed his employees, and then buy the farms that produced the food that supplied them, and then bought the manufacturing facilities that produced the farm and restaurant/store/market equipment used by all those places he now owns, and then start this whole cycle over again with the supply chain for the raw materials for those manufacturing facilities, etc, until he owned the entire damn world lmao.
He actually did have on-site food and even security services in his manufacturing compounds. The whole operation was absolutely and utterly insane.
@@Design.Theory BWAHAHAH!
Great video! The part about Apples control on manufacturing is interesting, hadn't thought about it that way. Also I had no idea Ford started a Fordlandia, that stuff is insane. There's also a whole other discussion to be had about how Apple has done their design and maybe especially marketing to turn a luxury priced product into something everyone buys. It's really fascinating to me how they have managed to sell the Iphone as a "must have" to so many people.
I would be interested to see why collared shirts and suit jackets have been quintessential as well.
What we think of as the modern suit jacket were actually cutaway morning coats, as of the 1920s. They eclipsed the high frock coats of the 19th century and early 20th and the justacorp of the 18th and mid 17th centuries before then. Each successive generation of dress could be seen as less constraining and simpler to wear, but I'd say we've also lost a measure of elegance.
I once asked a friend with an applicable education what the purpose of a collar and tie was. She explained that it acts as a "frame" for the wearer's face! Thinking about this, decided it made perfect sense and it was the only explanation needed for even relatively casual clothing, such as a flannel shirt or the classic biker jacket.
Id say it’s because they are aesthetically pleasing while staying professional and comfortable (if tailored to you). It also helps the fact that you can be obese or extremely thin and the design can help thin or bulk your body shape. Really the only people who look kinda bad with a suit are the biggest bodybuilders but they are a minority.
I recognise the ancient roots of the modern shirt collar and jacket lapel in old portraits of the scottish
This is an amazing video with great editing and story. Keep up the great work!
John Travolta explaining product design to me, what a time to be alive
Back in the 70s I used to visit somebody with my grandmother who had a machine in her living room that she would use to make paperclips.
Presumably it was a job but I was always fascinated by this machine that was all cast iron and brass with a load of levers.
Probably a job, that sort of "work from home" arrangement was pretty common, sort of like cottage industries.
I've not heard of paperclips, but making switches and the like used to be done that way. The factory would supply the tools, and in the morning drop of the "raw materials" and at the same time pick up yesterdays competed items. I guess once automation got good & cheap enough to make fiddly stuff those jobs went away. Of maybe the mangers want the workers in the office so they could 'manage" them properly (a familiar concept these days).
@@j.f.christ8421 Yeah I should've said "obviously a job" really but it's from so far back in my memory I'm not sure how to describe it.
Also, I think she was actually a member of my family but I'm not sure how.
@@RichardPolhill To be honest, I'd love to have a hand-cranked paperclip maker in my living room. The closest thing I have to that is a jump-ring maker, and they're not very complicated.
The model T Ford used about ten times as much copper and magnet steel in its trembler coil ignition system than if they'd used the high tension magneto for ignition - very efficient!. And so they obviously didn't get everything right.
The Ford Model T was awful in many ways. But it's still quintessential.
But a magneto has to be powered, no? So this system is simpler and more failsafe, no?
There was a military concept that helps to target quintessential design. Military gear designers want to field a perfect design but perfecfion is too time consuming and expensive. Therefore in order to get useful items into the hands of Soldiers on the front line they decided a certain percentage of perfection that was good enough as well as arriving on time to fight the battles. Hearing your video makes me understand more of what goal they were shooting for in terms of a trusted product. @@Design.Theory
@@PR-cj8pd No, and yes. It generates its own current. It works without an electrical system except for plug wires.
@@bontrom8as a design engineer, let me tell you: perfection is not time consuming and expensive, it is unattainable at any cost.
Every design project balances form, function, cost, durability and many other variables against the available time, budget and resources.. and ends up as a compromise based on factors beyond the designer's control. Wartime production just brings that tug-of-war into sharper relief.
This is the first video of yours I’ve seen, and I’m already hooked. Subbed!
Did I just watch a magazine?
Every aspect of this video - the lighting, the volume, the pacing... gorgeous, informative, well researched. Masterful. Thank you.
Also, I use the Punkt MP02! It's a Swiss designed minimalist telephone that I think you'll find cool!
The porsche 911. Only changed because the government mandated it, and it barely changed
Wait what? I didn't know about this, can you explain more?
@@Dragon-xd9em what's there to explain? All 911's look pretty much the same.
Take a shot every time he says quintessential
Wonderfully done video. I actually feel more educated after it and will be looking for forms of quintessential design everywhere. Keep making learning fun please.
I'm a history student, not a designer, but when doing an assignment on propaganda a few months ago the UA-cam rabbit hole eventually took me to your design & marketing mind control video and I found myself subscribed before the video was over. I'm glad I found the channel a few years in with plenty of videos because now I get to start the mornings learning something AND I get told to have a nice day.
Ironically, the Opera sponsorship demonstrates quintessence in that the modern web browser design in Chrome has not changed too much from 16 years ago, which didn't change too much with what Netscape had in the 1990s, as every other big web browser has a similar design because of either the Chromium base or the main design language of search bar + settings + tabs at top with the rest of the page just being there is all people ask for in a web browser.
Xanadu sure looked better back in the 1980s, but because it was the wrong time when "web browsing" wasn't popular, the project didn't captivate people in the same way Netscape did.
As wonderful as Xanadu is, I keep asking myself "what problems are the Xanadu project hoping to solve that these other web browsers hasn't solved yet?"
Great content! Love your philosophical knowledge on design and cultural growth theough it... Thanks for putting it for free here❤️.
All the letters of 'TYPEWRITER' are on the top row of a QWERTY keyboard. Allegedly to make them easier for early typewriter salesmen find them when demonstrating typewriters.
The Sunbeam automatic toaster was in production for over 45 years, only stopping production in the mid to late 90s. They discontinued it mostly because it did not line up with their future product lineups and was one of the last holdouts of their post war products.
Here I am watching this too early in the morning and you say you talked to Raffi, i was seriously trying to recall if that happened. Then figured out i'm not the only Raffi...note to self, coffee first 🤣
Wow, you talked to him? What was he like?
Good video!
Not only informative, but had a great message.
Made me think , maybe not in the way that you expected. But made me think
Such an amazingly produced video. The model T section was just so good.
Quintessential channel for getting new perspectives on the stuff surrounding you
I want to put my toast down when I chose. For example today I was cooking bacon at the same time, so I did not put my toast down until I thought it would be ready at the same time as the bacon
My friend's parents were given one of those Sunbeam toasters as a wedding present. When we visited them in OUR twenties, it still worked perfectly and looked new. Into our fifties now, and apparently it was semi retired because they were cutting down on their bread consumption.
It was, in the 50s and 60s, well known and coveted and was believe it or not an "aspirational" toaster. Everybody knew about it, but not everybody had it because of the cost. The same reason Rolls Royce is not the standard motor vehicle today.
23:40 "imagine a computer without a computer mouse"
Laptop trackpad: Am I a joke to you?
That aside, great video!
The TRIZ method allowed for a rendition of the familiar toilet structure.
damn didnt realize ford was literally a game of factorio
exactlyy, eventhough he played it backwards
thanks for this material, as always, straight to the point with a broad context :) I would like to ask for an audiobook if there is such an option :) it’s all about thinking about others and what could help them change their habits for better
what a beautiful channel. simple, straightforward and interesting. keep it up
I can’t believe you’re so technically savvy, but didn’t own a smart phone until 2019
Ford Model T making human genetics 'more robust' is such a hyperbole of a statement solely focused on the western population of the world lmao.
A super majority of the human population didnt own nor had access a Model T (Africa, Eastern World, South Asia etc.).
Even within the west, it only sold 15m units. The vast vast majority of Americans and Europeans never owned one.
It was the start of the car being available to all. Other cars carried the torch, such as the Beetle and 2CV.
@@krombopulos_michael 15 million when the US population was about 100 million. Urban dwellers don't really need a car.
As a South Asian I only ever get to hear about all the stuff which changed Americans' world, through videos like these, Hollywood movies, and magazines when I was younger.
Having grown up with an entire ecosystem of different icons, such emotional hype is mildly amusing, just about.
We even drive on the opposite side from you. There is nothing that one and a half billion people can relate to, or make sense of.
This may as well have been a movie and not a documentary, for those of us who are on the other side of the world, figuratively as well as literally.
"I didn't purchase a smartphone until 2019" I thought I was the last holdout in 2015. Damn, respect brother. 🤝
I feel like I listened to a lecture. What an amazing video. Great work
Just gonna skip over the N64 huh
Yeah. The Nintendo fanboi in me was pissed 😂
Despite all the sentimental value, I wouldn't consider the N64 quintessential - or _any_ console, really - because no element of its esthetic design survived the test of time.
Iconic? Yes! Quintessential? Well...
Ironically, the Nintendo controller is much more quintessential than any (of their) consoles.
You could make the same point about the controller, except he doesn't talk about its design as a whole but the button layout only.
I mean... Look at how little iPhones change from gen to gen compared to game consoles.
Nobody still plays 64.
@@francescopessina9400 analog stick?
paperclip can be improved if sharp ends of the wire are rounded off so they stop ripping my papers
99% don't care, and will prefer the cheap clip over better one.
I saved this video to watch later yesterday, and DAMN I am impressed with the quality of your work! It really made me realize how different my life would be without a phone, perhaps I would be doing creative things like doodling on a textbook much more without it.. But yeah, awesome video! :3
Absolutely incredible video essay. Brings up so many things to think about and discuss. The world needs more channels like this and more educators like you. May the Algorithm bless you with infinite growth.
iPhone since 2007 🤪😂. In my opinion, it is the connection to the internet, that made it so successful and the integration of a camera. You can carry it everywhere and become a multi tool for our modern life. Very good Video. Well done!
The QWERTY keyboard slowdown is actually a myth
Yeah I've heard that urban legend get passed around way too often
You are right. However, alternative layouts as Colemak or Dvorak are a lot more efficient.
Why do you say it's a myth?
@@tremor6160 uh cause it's not true?
@@AKK5I How do you know it's not true?
The Steve Ballmer quote is especially egregious because a few years later they came out with Windows 8, an OS built for business people who had supposedly grown so accustomed to the touchscreen interfaces of the iPhone, they'd prefer tiles.
I never really thought about process being the product, and it's interesting to see how much quintessential design comes down to simplicity.
My dad never got a smartphone. I just imagened he could start with iphone one today, then upgrade to a new iphone every month and after a year he would still not have upgraded to the latest iphine 😂
I approve of this.
Missed beautiful. Quintessential design is beautiful at an almost primordial level.
Interesting how you said people in developing countries only have smart phones for internet. This is very true. In talking with Joseph Jacobson, co-inventor of E-ink, he told me the biggest benefit of e-ink, and what he’s most proud of, in not the creation of the kindle /e-books but rather the creation of super cheap, mass produced smart phones that have a crazy long battery life using his technology. He said this has helped level the playing field in developing nations because they can get the same information that those in power do, ie, grain prices, news, etc. so it helps those at the bottom to rise up because as they say, “knowledge is power.” anyhow, I thought I would share. This is a fantastic video. Liked and subscribed!
I remember the mag-lite! Im a 94 baby and I remember when my dad had one of these, he was a firefighter/captain. I loved that light bc it was so heavy, metal, and i guess cool? Kinda like those amazing super powered lights that are like the Sun nowadays.
You should have presented opera as an example of a non quintessential design 🤣
It's slow but it's becoming more obvious gyro aiming is better for controller users. Soon console gamers will learn
There's even a guy playing counter strike with gyro. One of the most challenging shooters played at elite level on controller. Really wild to watch
@@BongShlong Yeah eventually people will learn, the options for it just need to be made properly for games like call of duty then enough "pros" will switch and it'll catch on, then we can do away with aim assist for good
The very second you put that alternative paper clip on the screen, I immediately, involuntarily said out loud "Nope, it's ugly, I don't like it." I guess that's the power of quintessence.
16:11 Ford over here pioneering the saying "Fine...I'll do it myself"
Where are bro's ears? 👀
Dude really sued his own children out of business instead of innovating, how can you be so terrible?
Yeah, that ain't businessman mindset that's predator mindset
You've won yourself yet another subscriber.
This video is a really interesting approach explaining the research into design evolution and the check list of essential points that has to be fullfilled for any product to achieve the highest standard of being the "quintessence" of design. These days I work with functional design in rocketry, but earlier on I've studied with the history and evolution of hand tools and essential tools and methods intertwined in develoment af human civilisations. I call it the "The Tell of Technology" - like the mounds of remains of old cities build upon cities through millenia, but containing the technological designs and acievements through times of which only the surviving surface of the "Tell" is still accessable.
I found a lot of interesting things in the "Tell" - like the knife, the ladder, the cooking pot and so on - but the most prevailing and unchanged, perfect and "quintessential" tool all over the globe through millenias in all cultures seems to be "The Hammer" 😀
In the future, the many extremely interesting and beautiful mobile phones from the "Nokia Era" will probably be archaeological remains, deebly buried in "The Technological Tell". The only designs still surfacing are the multitude of almost similar designs based on the modern age "essential gadget": the "iHammer", aka the iPhone 🙂
This video was outstanding. Learned a ton. Keep up the good work!
The next evolution of perfect designs is to make them less durable or worse on purpose. In Japan, this concept is known as Wabi-sabi, where something is beautiful because it is imperfect, impermanent or incomplete. In the West, this is known as planned obsolescence.
wabisabi and programmed obsolescence have nothing in common, they look almost the opposite to me
@@emperortomoto It's a joke man..
Bullshit. Wabi sabi is what the west would call "patina".
It's not a philosophical concept to any random Japanese.
@@PR-cj8pd yup, but patina is not planned obsolescence, Wabi Sabi is the idea to keep an object for a long time, fix it and the more patina it accumulates the more beautiful it becomes , while in P. O. products are design to broke down after a determined amount of time, to be then thrown away, as often fixing them is more expensive than buying a new one.
@@LamNguyen-dy5ep i know, i got a bit carried away... :)
The entire video is amazing but what amazed me the most is that you didn’t buy a smartphone until 2019!
Not often I come across interesting videos like this !! Great vid
Another absolutely fabulous video. Thanks for these!