Відео

Pls share links of great advertising

Liberty of London’s Advent Calendar is the standard for beauty calendars; it kicked off the practice for beauty brands. It’s usually on the “worth it” if one can afford it.

If only the clients would just TRUST US

Great first episode! I do ask myself that. I’ve come to understand that ads need to be consensual. I’ve seen billboards that won’t let you the sky or the amount of promotional material you’re bombarded with when you open any website. People expect to see an ad during superbowl or cable tv. Shows are written and edited around ads. Streaming service ads just pop up whenever

Great first podcast episode! As the owner of a creative studio, I too sometimes struggle with the ethics of advertising but I totally agree when you say "not all advertising is unethical" and so it's a matter of who we partner with, of course sometimes paying salaries and bills come in the way. keep up the good work 🙂

very helpful, thank you for this!

Great Video Ashley! I feel the struggle with ethics in advertising, and I'm to work as a freelance copywriter who can choose who to work with. Feel like we have a choice in the matter most of the time but some days you need to pay the bills.

You rounded up well the general issues. I'm a designer. My role is to contribute to a brand's mission and communicate clearly with its audiences, contributing to their personal fulfillment. Whatever the brand, if its right for an audience and I can help them have a positive role in people's lives, then the job is worth it. My issue is how dishonest companies are. Their missions are full of fluff and focus on generating false needs with bloated messaging. They rely heavily on advertising to tactically sell more, but real values are often left behind. I'd love to see stronger brands through better products, processes, customer experience and company culture; instead of broadcasting whatever is needed to make a conversion. In my experiences. I used to work in-house, where being closer to the decision-makers let me have more influence. But now I'm agency-side and it's ridiculous. We bend over to clients instead of engaging in the conversations needed to make the kind of good ads you described. We comply, push out shallow work with tight deadlines in an environment full of self-generated urgencies. The result? More intrusive thrash ads on people's lives. We use the best of our skills to generate false relevance- which goes against the role I mentioned beforehand. And I know companies need ads to survive and "carry on their missions", but why not slow down? Make longer-term campaigns, save time and resources and invest on making happier customers instead. It'd have better results. As you can imagine, I'm highly conflicted about being part of this industry and I wish to opt out.

Great video! I hope to see a day where 99% ads don't feel like spam, and I don't feel the need to have an ad blocker to remove all ads.

Ashley, that was awesome. Soooo well said.

Loved this episode Ashley!!

This really hit home for me. I'm not really in a position to push back in my workplace but when I see an opportunity where I can use my voice, I do. My biggest ethical issue with advertising is how often natural disasters are used to push some sort of sale or narrative.

i’ve been having a bit of an existential crisis about whether i’m doing meaningful work by being in advertising and this comes at just the right time. love this! 👏🏼

Very interesting topic!!

Love it!

A lot of courses I've taken always emphasize the 'Call to Action' and I understand how important it is, but the example of the commercial is something I've womdered about. This explains a lot. Thanks!❤

Been a fashion stylist for marketing companies for years and I love the idea of going corporate however because I only have a two year degree I can’t seem to get through

Completely agree. Using AI is all about the prompts. All about the expertise you've accrued to frame appropriate (and evolving!) prompts. Its so easy to fall down the rabbit hole with prompts. But then you take the output and zhuzh with expertise, the human touch as you mention. When brands see it as a replacement, an opportunity to flatten the organization, it's a big problem. But AI in the hands of a pro is a great tool to get where you want to go more efficiently to free up time for higher leverage opportunities.

If I'm interested in getting into the field of advertising and marketing would you recommend it or do you think AI will pose a significant risk in the future?

Thanks for this video, "Advent Calendars" is a new concept to me, I just learnt something new. Merci!

Ive seen garbage ads where Ai was used for the visuals. So Ai spat out unrelated images to the brand. The final images seemed to have been the result of someone using fiverr without an editor.

No idea how I ended up finding this, but I am glad I did! I hope the algorithm picks it up too. Would be really interesting to have a larger dialogue about the topic of how people in different fields use AI. For example, I, as a (self-proclaimed*) musician and composer use it probably quite different to you. But it does still mirror the ideas of using it as a tool (in my mind that is obvious). On the topic of art, while on a trip in Latvia (folk music stuff), we went to visit the Mark Rothko museum. There was an artwork completely based on AI, and it was really interesting. Obviously this was an artpiece made to discuss AI art, and it didn't feel like it was exploiting the AI in any way. As a perspective I think it is very interesting. I can give details later, maybe I can find it too. If you are to reply, I would be glad to start this dialogue in some way. At the moment my brain seems to be lagging, I feel like I am repeating myself, so I'll go through my ChatGPT chats and look what I've used AI as a tool in. I wanna end this with a Finnish saying about fire: "Tuli on hyvä renki, mutta huono isäntä": Fire is a good servant, but a bad boss. In my mind that applies to AI too. *I am a student in music and composing and I don't feel good about calling myself a musician and/or a composer, but it seems to depend on who I ask.

Loved your take on this! So true! And sometimes they just need to leave the song alone haha

Came here from the clock app, and while I hope it doesn’t go away, glad to see you’re building a platform here too. Fantastic content!

Well said

Spot on. Great content!

The consumer-facing work is mid and immediately recognizable as ai dreck. For now, the *massive* job losses will come from saving on copywriting, "creatives" of all levels who "only" do ideation and storyboards, the market research dept., the analytics and reporting depts., and all kinds of banal repetitive back office jobs. And then, in a few years time, the generative tools will start to replace the photographers, film crews and editors. It's so over, and it's all just beginning. ps: and I'm not saying this is good or not, but, experimenting with new technology is far from new for Coca-Cola. They have a long history of pushing the envelope with new/early tech, like in 1993 when they created those computer-generated polar bears. Seven months ago, they remade the 1987 Japanese Coca-Cola commercial "I Feel Coke" using Gen Al (Midjourney + Runway Gen2 & Pika Labs). And in 2023, they created "Masterpiece", an award-winning campaign film set in a gallery, where Andy Warhol's 1962 artwork Large Coca-Cola comes to life. They like being first. They like the PR. And they invented Santa.

This is so wrong 😅 Doing this so often would make them lose trust from their customers, except well thats their strategy.

JIF 😮‍💨

This is awesome

Thank you 🫱🏽‍🫲🏾

Dude been watching for a while and just noticed the views. KEEP DOING WHAT YOU''RE DOING. This is a really good video and I'm looking forward to see more :)

Sacrilegious!

I'm calling it now. Waymo (the robo-taxi company) with a remix of Harry Belafonte's Day-o... "Waymo comes 'cause we wanna go home." Just about writes itself.

True you know your getting old when your old playlists are being used in pharmacy commercials

You've slowly become one of my fav creators. Lemme go join that community u keep speaking of

Great analysis and insights!

Great content! Here from LinkedIn

Please how did you start out as an advertising Copywriter What books, what courses did you take Help a beginner 🙏

In Lidl they made advent calendars this year... using AI. They look creepy and I just cannot wrap my head around it

Love The video! The Aldi cat treat one is terrible, unless they've updated it. I got one 2 years ago and they were all the same treat and my cats hated them. Neither of my 2 cats would even touch them. There should be SOME variety IMO.

Loving your content! Please keep posting new videos. I’d love to see more about creating compelling presentations, especially tips on crafting concept-building slides. What’s the best way to present a film idea, including storyboards and references? I’d really value your perspective on this. If you could also share an example from a deck you’ve worked on, that would be amazing!

Hot Ones is a perfect fit! 🔥Advent calendars seem best for multiple little samples (like the jams!). I gifted a whiskey one once with notes for each little bottle and it was a huge hit. Chanel could have been well received and even made repeat customers if they featured a palette of small scent samplers

This is what I do what I draw too, just kinda gets the vibes going.

Needed this 😫🙏

I'm new to advertising Copywriting and I'm almost done watching all your videos, thank you so much 👌

Saw your story on ig -> pressed immediately

very insightful! and love that volkswagen ad framed on your wall

Brilliant marketing

No Wendy’s need to bring the burbon bacon cheeseburger back pleaseee😢I beg