Відео

Very helpful, thank you!

Thanks for your videos, awesome and interesting details!

Thank you so much, I have to do a creative brief for my strategic marketing college class and this helped me a lot.

Thank you this was super helpful 🫶🏾

Awesome tips. I’m trying to get into advertising as a software engineer. It seems like all the money in apps nowadays are through ads

Thank you for your amazing tips about advertisement!!

More on this plz🙏🏼🙏🏼

🎯 Key Takeaways for quick navigation: 00:12 *🌟 Creative briefs serve as the guiding principle for advertising campaigns, aligning everyone involved on the campaign's objectives.* 01:10 *📋 Key components of a creative brief include background on the client, business objectives, strategy, promise, RTBs, audience, deliverables, and mandatories.* 02:47 *🎯 Strategy in a creative brief is akin to a game plan in football, outlining how to achieve the business objectives.* 03:28 *🤔 Audience segmentation in a creative brief should extend beyond demographics to include psychographics, influencing tone and messaging.* 04:12 *📝 Deliverables in a creative brief specify the actual content or materials to be produced for the campaign.* 04:39 *⚠️ Mandatories in a creative brief encompass specific client requirements, often including legal considerations like branded hashtags or URLs.* 07:02 *✏️ To generate concepts from a creative brief, highlight key phrases, ask questions, and continuously refer back to the brief for guidance throughout the creative process.* Made with HARPA AI

I just new in this advertisement world and thanks to your content i can learn a lot about the ad business i don’t know where to start and i have amazing ideas that i want to do, i have a list of ideas and i want to start to do some of them but honestly i need to do more research but i find this business ads more complicated than i tough so i get a little bit of anxiety…. But idk why i am doing this maybe because i love it? Am i freak? And there is always something very clever behind clever ads obviously, so i will give it a try and start to work on this because i love it, thanks again love your content you are an amazing ad teacher, i hope to learn step by step

Thanks for the list! Here are my recommendations: Cutting Edge Advertising (Jim Aitchinson), Dan Nelken's book, The Adweek Copywriting Handbook. Do you know any of these?

This really helps and makes me think that i am gonna have very cute team mates 🤣

currently making a concept for a possible internship, your video helps a lot, thank you sm!!

Hey im currently in highschool and I have passion regarding creating projects and doing it in teamwork i actually get thrilled whenever there's a project to be be done is announced and with this passion and liking towards these things and to add up I'm quite participative in art competition and artistic competition and even win many of them. I was thinking of starting graphic designing as a freelancer and keep it up in portfolio will that be good for me when i go up for the interview after my degree will it act as a bonus?

I love that you shared your non-traditional track to CD. My story is non-traditional as well. I have no degree (but I do have 3 years of college completed), worked 10 years in healthcare administration, wiggled into network development where I got to showcase my marketing & creative skills, moved into an office manager role for a chain of childcare centers, pivoted into business development in tech and they saw my knack for marketing. Became a Marketing Coordinator where others saw my value and I was poached to become a Director of Marketing at an agency. Been here for nearly a year. It is like a creative director, customer success, social media, strategy, finance…all rolled into one. And our customer retention has been excellent since I came on board- I was even able to get one of their own clients back via a targeted campaign. I’ve realized I can make my own path, influencing the right people, and doing great work that speaks for itself. When people find out I never finished school, they are shocked. But I am going back in the spring (paying off what I owe) to finish my final year. I owe it to myself.

This really helped me have a clearer picture of the different advertising jobs Thank you

Very informative and helpful

I was looking for information about jobs in advertising, and found your channel. Great stuff It would be awesome if you made a video going through the hierarchy in an advertising agency

The website has expired :(

Where do you teach?

I have an interview I have to present at next week I am absolutely using these tips

How to know if advertising is not for me?

I majored in Advertising at my college but started a career in production as a video editor. Now, I want to make a switch back to advertising, focusing more on concept development and commercial script writing. However, I'm not a grammar Nazi or a strong essay writer, so I'm worried if I would fit the copywriter label. What do you think? Is there a title for wanting to write commercials?

do you ever have this light bulb moment and then the next second you forget about it completely? If yes how do you trace back to it?

You have no idea how useful this has been for me. Thank you so much! 🥰

Which one has the most pictures? I'm a visual learner lol

This is awesome. Can you do a video on what happens after you chat with your creative partner about ideas? When it’s time to film commercials does the creative team go on the shoots? How does this work?

So good!!!

Genuine value creation like this is hard to come by; I wish everyone get to watch and learn from this. Thank you so much! 🙏🏽

Love the video! Nice tips and i like the new camera quality

I rewatched your video twice, with the second round pausing and rewinding to take notes. Now, I'm off to brainstorming and applying what you taught. Thanks so much for your video explaining how to brainstorm. This is straightforward, simple, and no fluff!

How will i get all this data from my company Should I schedule a meet and grasp all this and document it

Thank you so much, I truly enjoyed your video

Hi! Absolutely love your channel! Would you mind telling us the titles of the four different books on advertising that can be seen in the background of this video?

you're the most beautiful woman i have seen in my life

Hey, can you pls post more videos on how to write an insight?

thank you so much for this video!! I graduated in may of 2023 and still have had no luck in landing a job in advertising (creative), and after watching i think all I need is more specific spec work on my portfolio. You're amazing!!!!

I’m a working senior copywriter and I wanted to add one more kernel of advice or pro tip on ad portfolios: I feel that visitors should pickup on your vibe/voice upon hitting your landing page, meaning without having to click into your work/projects. Your landing page or homepage should communicate a bunch about you, but immediately. Via self branding, not via text. I also have a channel and a new book.

Maybe my book: The AdAdderall Handbook. It’s not nearly as good as the ones on your list, it’s more of a collection of every ad idea generation technique out there.

great stuff . well done

Thank you so much

This is fantastic. Helps me (director/photographer) understand what to expect in those meetings and gives me some ideas for making personal work.

Thank you so much ❣

❤ thanks akka share your Instagram id

May you please name the role which plans the content of ad for the particular brand?

Dan Nelken

Love this. Well done.

Thank you so much for this video. This is soooo helpful 🙌

im an arts management major but i took an internship for ad agency xD i wanted to create an ad someday for TV or a billboard, im currently in my 3rd week and im struggling at the fast pace haha but i can still finish outputs

3:08 isn’t “just serving” and the “campus thing” incorrect! You were already creating UA-cam videos so conceptualizion and content creation should’ve been on that list

Thank you for the information! Anecdotal question though, what's the probability of an ad working? True, we see them everywhere, but my brain has managed to build up a filter for 99% of them. So is that just a numbers game/gamble at that point? I said anecdotal because a friend of mine said ads were the least profitable and I believed them at face just because of my previously mentioned bias. Whats the real stats for an ads' success rate?