4 Characteristics of Good Advertising Copy | Intro to Creative Copywriting for Advertising

Refining your taste is a super important part of becoming a good copywriter. So, you'll want to start looking at your advertising copy with a careful eye to decide if it's actually good or if it needs more work. In this video, I go over the four characteristics that all good ad copy shares and show some examples of ads that meet the criteria.
In this video:
00:21 - The 4 characteristics of good copy
00:38 - Good copy is clear
01:17 - Good copy is intriguing
01:37 - Good copy is evocative
02:00 - Good copy is compelling
02:52 - Examples of ads with good copy
05:45 - How to get better at identifying good copy
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Books I recommend for anyone in advertising or copywriting (affiliate link): www.amazon.com/shop/influence...

[@MartinoFeliz]

Thank you for your amazing tips about advertisement!!

[@zoethereverist]

i love the way you add examples with real ads to clearly prove for what u say, please release more of these video types and make them longerrr, anw i love your channel

[@StuffAboutAdvertising]

Thank you for watching!! I will definitely be making more like this. :)

[@lorenzomohammed5052]

Really appreciate this video. Your examples really drove the points home further. 🙌🏻

[@StuffAboutAdvertising]

So glad you found it helpful!