How to Choose Your Job in Advertising | Descriptions of positions in an advertising agency
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- Опубліковано 27 кві 2024
- Not sure what position you want to pursue for a career in advertising? Let's go through some of the most popular roles and positions at an advertising agency. I'll explain what each role's responsibilities are and a few personality traits that would help someone thrive in that role.
In this video:
Copywriter
Art Director
Graphic Designer
Strategist
Account Service
Project Manager
Media Producer
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This really helped me have a clearer picture of the different advertising jobs
Thank you
Thank you so much ❣
Thankyou so much !
This was great! It was so in-depth, but also clear and simple.
Yay I'm glad it was helpful!
The description were very helpful ! Thank you!
Glad it was helpful!
I just found out your channel! Graphic designer, here. I recently, graduated from college and, currently, a design intern for 3 months (1 more month left) for a huge advertising agency in the UK. I love the advertising world! Very interesting video! Thank you!
Thank you for being here! I wish you the best for your new career! 🙌
Great video! Only one that I think was missing, as a fundamental ad agency, was the Creative Director
Thanks! I didn’t include Creative Director since that isn’t an entry level position, but copywriters and art directors can move up to that level eventually.
Thankyou this helped me a lot ! Do you know of any credible advertising courses ?
This really helps and makes me think that i am gonna have very cute team mates 🤣
Thank you so much for this! I have looked this up multiple times on youtube but haven't found anything as thorough. I have been struggling between copywriting and strategy for a while and so if you have any further advice on how I could find my place, please let me know!
If you’re liking both copywriting and strategy, you may like being on the New Business team! They are the ones who work on pitching the agency to potential clients. Lots of research goes into it (strategy side) and they usually will write up initial thinking and potential positioning for the brand so there’s lot of writing to be done as well. Bigger agencies tend to have internships specifically for that department!
@@StuffAboutAdvertising WOW thank you so much that was extremely helpful and something I have never heard of. I'm wrapping up my third year in college and this is definitely something I will look into!!
Wonderful video! I have had a goal of making commercials for my whole life, but am struggling on finding the right path. I am leaning towards copywriting and was wondering what your path to agency life was? When did you start to like writing? How much writing do you do daily? What are some of the stresses that come with the position? Finally, what is your day to day like?
Sorry for the late reply! When I was still in college, I got a job doing social media management which included writing posts and responses. That's when I realized how different writing for advertising was compared to the writing I was used to in school. And I loved it!
And I'll definitely make more videos that answer some of your other questions, especially some day-in-the-life stuff. :)
Watching this now because I'm taken up as a media intern at a marketing agency. I wanted to know what to expect of that role.
Congratulations! You're gonna crush it.
Hi! Kind of a late comment on your vid, but this is great content! Do you have any recommendations on how to get into being a graphic designer? (I just graduated college.) What if you like both copywriting and design? I talked to someone from an agency one time and he told me I had to choose one of those paths. With your experience, have you seen people having to choose one or is there a way to have the “best of both worlds”? Thank you!!
Thank you for watching! For specifics on design, I'd recommend Open Door Creative's channel. He has some great videos on art direction and design.
As far as doing both copywriting and design - that does exist but is definitely not the norm at most agencies. At least in terms of the actual title of the role. You'd almost always need to choose one. Super small agencies may differ.
With that said, as a writer, I've had a say in a lot of the art direction stuff. And my art director partner has always thrown in copy suggestions. Great partnerships have a bit of blurring of the lines between roles.
@@StuffAboutAdvertising Thank you for the advice and answering! I took a look at Open Door Creative’s channel and there’s lots of super helpful info there!
How do you become a producer in advertising?
May you please name the role which plans the content of ad for the particular brand?
Strategists are typically the ones to plan out the main point/takeaway that will be communicated in the ads, but the creatives (Art Director, Copywriter, Creative Director) are the ones who decide HOW to do that with exact wording and visual style.
Hii, from your explanation about what each role's in AD agency, so what are the differences between marketing agency and ad agency based your explanation?
I can definitely make a video explaining this more in depth! But essentially advertising is one part of marketing. Marketing includes figuring out pricing of a product, how you want to distribute it, etc. While advertising is just to TELL people about that product.
I want to do sync or be a liaison to agency and labels what role would that be
That kind of role isn't super common in the agency world. Instead, you'd most likely be working as a "vendor" where you'd work for an artist representation agency of some kind and then communicate with ad agencies to convince them to use the music of the people you represent.
What is the educational qualification required in this field?
Usually a bachelor's degree, but the major isn't always super important. Anything related to marketing/advertising/communication/art is a plus, but I've seen people get into advertising with degrees in psychology, sociology, english/lit, etc.
How to know if advertising is not for me?
That's definitely something that can change from person to person, but for me, it would be if I felt more often drained than excited. There should be more good days than bad.
Excellent content, but you can't, " Fake being a people person."