Intro to Creative Briefs | What they are and how Creatives can use them for advertising concepting
Вставка
- Опубліковано 29 тра 2024
- The Creative Brief is the most important piece of paper when it comes to creative advertising.
Learn about what a brief is, what elements are typically included in one, and how to use it for creative concepting. We'll even look at a few real examples.
More creative brief examples:
D&AD New Blood: www.dandad.org/en/d-ad-creati...
Young Ones: youngones.org/briefs-access-d...
Future Lions (only one each year): www.futurelions.com/#/
More random ones: www.leadquizzes.com/blog/crea...
Sections:
00:00 Intro
00:49 What info is included in a creative brief
04:48 Real examples
06:43 How to use a brief for creative concepting
Follow me on:
TikTok: www.tiktok.com/@stuffaboutadvertising
Instagram: stuffaboutadvertising
Books I recommend for anyone in advertising or copywriting (affiliate link): www.amazon.com/shop/influence...
![[柴犬ASMR]曼玉Manyu&小白Bai 毛发护理Spa asmr](http://i.ytimg.com/vi/0TsXQ7z2Dh4/mqdefault.jpg)
Very helpful, thank you!
Thank you so much, I have to do a creative brief for my strategic marketing college class and this helped me a lot.
Awesome!! So glad I was able to help. :)
Much helpful, please keep posting more such videos on advertising.
This is fantastic. Helps me (director/photographer) understand what to expect in those meetings and gives me some ideas for making personal work.
This was great; very insightful. Love your content; keep ‘em coming. 🙌🏽
great explanation thanks
Really great video. How do you keep keep things “brief” within the briefs? I tend to get lost in word salads
🎯 Key Takeaways for quick navigation:
00:12 *🌟 Creative briefs serve as the guiding principle for advertising campaigns, aligning everyone involved on the campaign's objectives.*
01:10 *📋 Key components of a creative brief include background on the client, business objectives, strategy, promise, RTBs, audience, deliverables, and mandatories.*
02:47 *🎯 Strategy in a creative brief is akin to a game plan in football, outlining how to achieve the business objectives.*
03:28 *🤔 Audience segmentation in a creative brief should extend beyond demographics to include psychographics, influencing tone and messaging.*
04:12 *📝 Deliverables in a creative brief specify the actual content or materials to be produced for the campaign.*
04:39 *⚠️ Mandatories in a creative brief encompass specific client requirements, often including legal considerations like branded hashtags or URLs.*
07:02 *✏️ To generate concepts from a creative brief, highlight key phrases, ask questions, and continuously refer back to the brief for guidance throughout the creative process.*
Made with HARPA AI
I have a question can you answer me ! Which degree we want to study for advertising i want to ask something to we want to study pg and PhD before get advertising job
Lots of degrees can work! I'd say the most common are Advertising, Marketing, Communications, and Design. And you definitely don't need a PhD. Just a Bachelor's degree is all you need for the large majority of ad jobs!
@@StuffAboutAdvertising okay thank you for your valuable response and i have a doubt also how much average starting salary for an advertising manager ? Can you pls answer me
@@libinaa6562 Salaries vary SOOOO much depending on position, level, education, and location. I'd recommend looking up "Real Agency Salaries" for a spreadsheet where tons of people have submitted their salary info.
How will i get all this data from my company
Should I schedule a meet and grasp all this and document it
At the beginning of each project, you should be having a "kickoff" meeting. That's usually scheduled by the account team or project managers. That's where you'd go over the brief and talk through everything together. If that's not happening, definitely ask!
you're the most beautiful woman i have seen in my life