Productized: A Marketing Agency For Custom Home Builders

Spencer reached out after coming across some of our content. He’s not a client or anything, but he is the CEO of Builder Funnel, a very niched-down agency for remodelers and custom home builders.
Watch the interview I did with him where he talks about how he went from fulfilling 1:1 custom… to selling a standard package and process.
In this video we cover:
- Focusing on a niche
- The evolution of his offer (It wasn’t a strong offer at first).
- Why they did 1:1 fulfillment for 10+ years
- The straw that broke the camel’s back
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[@YeMyGoat]

Love this interview. It was sooooo helpful ❤ Thank you both 👌🏽

[@gregoryjhickman]

Thanks what was the biggest takeaway?

[@rohan22nik]

crazy how less people consuming actual gold stuff!!

[@gregoryjhickman]

amen!

[@skydmnq]

indeed

[@digimat77]

Great interview, love to check out what the blueprint includes!

[@mrjohncrumpton]

Wow! What an amazing interview. Thank you both!

[@AurelGergey]

24k gold. thanks for sharing, guys.

[@gregoryjhickman]

you bet!

[@tracysouthersparker6647]

Lots of great nuggets!

[@beyoudee687]

I need a house to be a wife and mom in . I can't wait until I can really show my moves yayyyy. My fathers and brothers build houses too soo cool. I miss our tribe , the group used to be able to always have an eye on each other, no one struggled alone from what I remember in my soul. I don't Wana be so far from familyyyyy what happend to us now or days.
Make that money good sirs, I send love and safety and bless every wall you guys build with it . Xo