The Truth About Productized Services with Hunter Hammonds

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If you’re building or want to build a productized service, get ready for a masterclass.
In this video, I interview Hunter Hammonds, CEO of Assembly.
He’s building a portfolio of productized services and we dive into the realities of productizing and systemizing service business.
He breaks down the key numbers we should focus on, the many myths and fantasies of productized services, and what that means for you when it comes to building a successful and scalable service business.
So, roll up your sleeves and immerse yourself in our no-holds-barred discussion that will shape the way you see your service business.

[@jan.kosutnik]

Hunter always brings value, really great episode, both of you. 

Productized services are definitely misunderstood and if you mix that with MRR screenshots posted on social, then you definitely get a mix of abracadabra.
Shiny objects syndrome is the main problem with MRR screenshots, what people see on the socials, definitely isn't the whole story. That is why they should take everything posted with a grain of salt. 


There are dozens of copycats, who blindly believe that if they copy and that is an extreme case ( and apparently not so uncommon ) the entire copy and design of a highly successful service, they will immediately start making money. If only it were that simple.

[@gregoryjhickman]

Truth. Great reminder

[@ThuggishworldgangMusic]

Great stuff

[@gregoryjhickman]

🙌

[@GuyMichelMusic]

I wish you would describe all the abbreviations. Not everyone know them? MRR, LTV? 🤔

[@gregoryjhickman]

Thanks for feedback.

[@gregoryjhickman]

MRR monthly recurring revenue
LTV lifetime value.