Influences on Global Marketing Strategies
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- Опубліковано 25 чер 2024
- When firms go abroad they have many options, however before they go abroad they need to look at their overall marketing strategies for their new global market.
Filmed in Tanzania
Copyright Mark Wolters 2019
#marketing #globalmarketing #professorwolters
Topic 7: Global Marketing
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You spoke so quickly, it was still so informative. Thank you.
Getting my MBA. Very simple, and to the point. THANK YOU
Glad I can help!
As usual very informative and helpful
Cheers!
Also kind of funny, if you have a very prominent brand, you can create cultre: For instance here in Austria, we don't believe in Santa Clause bringing presents on Christmas Eve. But since Coca Cola has started these Santa Clause ads in the Christmas time, you can see them everywhere and it got kind of accepted in Austrian culture.
Another example, which comes to my mind, is eating KFC as a traditional Christmas meal in Japan.
It is funny how those things have become "traditions"
First! Hi prof.
Hi MT Tv!
I also think that geographic influences play a role. For example, Polaris ATVs would not do well in a country like Monaco, as it is the one of the most densely populated countries in the world. Havainas would also be a tough sell in a mountainous country like Switzerland, or in a cold weather country like Russia. Plus, flip flops aren't very fashionable in Russia.
that is very true Mark. I will have a video on that very thing coming up during the school year when we cover global marketing more (I will actually talk about Portugal and winter clothes :) kind of like the reverse of your Russia example :)
*_Hollywood_*
A common example of culture influencing marketing strategies would be how movie studios are mindful of their posters globally. I'm sure your students could quickly find examples of movie posters used abroad that are vastly different from the originals out of Hollywood and identify the cultural influence.
*_Looks Vulgar_*
And of course, marketing influenced by cultural nuances works both ways. Your students would get a kick out of French Connection, the London based apparel retailer. FC boldly launched an advertising campaign featuring fcuk (French Connection United Kingdom) but also rebranded some of their stores with that name. As recently as five years ago, I saw *_fcuk_* stores in London, Vienna and Rome. Not posters or window letters...the actual name of the stores are fcuk. They credit that marketing campaign for years of increased sales. To my original point, that wouldn't fly in the U.S. 😂
Yep. I bought a few of those shirts back in the day. Not sure if they are still around though. And marketing around the world can be very different :) that is for sure. My students like to tell me about them when they see them out while we do our study abroad programs
Haha. I'd have a difficult time wearing that shirt.
@@tosht2515 I was like 24/25 and loved them. I was living in Lithuania and people asked me what all the sayings met. It was prettyfunny.