An Introduction to Segmentation, Targeting & Positioning for Marketing

The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you a brief introduction into what market segmentation is.
Filmed on the Outer Banks of North Carolina
Copyright Mark Wolters 2018
Dear Marketing Student, Entrepreneur, or Interested Person, I am Dr. Mark Wolters an Associate Teaching Professor in Business Administration and I have been teaching marketing and business courses around the world since 2002. I hope that these marketing & business videos can help you learn more about business and help you succeed in class or in the business world. And yes, this is the same Mark Wolters from the UA-cam travel channel Wolters World.
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[@tab7782]

I always learn new things anytime i come on here!!! Thank you Prof.

[@wirisarapromrak3219]

Thank you