As riveting as ever Professor Kotler - we owe you a great debt for your time that you have put into your academic research which you continue to share with industry and of course the millions of students you have inspired through your many academic textbooks. Well done..
This is the same thing my marketing professor, who studied Philip Kotler, emphasized to us... marketing is a behavioral science and belongs in humanities. I hate when I meet people who look at marketing as mainly having to do with economics or business management. And I hate to say this, but a lot of the people I have come across who believe this, are long time marketing professionals. We are living in a different era.
+Christopher Gonzalez whenever we study marketing and its importance i believe the ultimate goal is to add value in the peoples lives (Humanities) but everything that adds value in a particular society might be adding value in one particular society but may be harmful for another set of people group. whats your opinion?
When it comes to marketing, it is a very cold, blatant and materialistic process. It is like a game, that has certain goals, and a certain way to be played.
I often study in My College about Marketing what was tranlated from English to Vietnamese. And now, when I watch this video, I knew more detail about Marketing that I am not taught in School. Thanks for your video! :) My English is not well, If I commend not exactly, I am sorry about that! :)
By sales promotion... try to correctly target your market and identify competition at your manufacturing level: Such as if you are selling the product depending on the competition price then try to lower it by decreasing some not valued things and try to spend at least 20% of your profit into advertisement or direct marketing... what you can do best is to attract retailers or whole sellers
Excellent speech By Mr Philip Kotler who has cristalised the essence of marketing from the past the present and to the future. really worth a good knowledge in today marketing
This is an excellent marketing introducing video. Thank you for uploading this video which improved my marketing skills, and of course if you can't measure it then don't do it!
At 45:46 Dr. Kotler mentions a book: "Defending Your Business" by a colleague of his at the Kellogg School of Management referred to only as "Tim." I believe Dr. Kotler is referring to Tim Calkins' Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Threats.
I've design a logo for my small company, it is an air con and refrigeration company..However the target customer are mainly government ministries..the difficult part is..the more you know these top influential officials the more likely they will buy your product regardless of what the price. or how fancy your logo design is..How should I influence these groups in order to maximize my market ?
marketing goes down. communication, personal administration and social revolution becames bigger n better. marketing 3.0 dont exist, public relations exist
That piece when he explained about 10% allocation towards Digital advertising. Phenomenal truth and a nice education. Thank you.
As riveting as ever Professor Kotler - we owe you a great debt for your time that you have put into your academic research which you continue to share with industry and of course the millions of students you have inspired through your many academic textbooks. Well done..
MR KOTLER IS A GOOD MAN.HE IS VERY EDUCATED AND HE KNOWS VERY WELL HIS JOB.
WELL DONE.
So this is the man that developed the 4 P's. Amazing.
Thanks Professor Kotler and the Chicago Humanities Festival for making this lecture possible.
The father of the Marketing Mr Philip Kotler from Marketing 0.0 until the Marketing 3.0
After first 10 min of this presentation i feel like every thing i had learned at college is nothing
LOL
totally agree
he is an immensely enriched man with many mantras for all season marketing
This is the same thing my marketing professor, who studied Philip Kotler, emphasized to us... marketing is a behavioral science and belongs in humanities. I hate when I meet people who look at marketing as mainly having to do with economics or business management. And I hate to say this, but a lot of the people I have come across who believe this, are long time marketing professionals. We are living in a different era.
+Christopher Gonzalez whenever we study marketing and its importance i believe the ultimate goal is to add value in the peoples lives (Humanities) but everything that adds value in a particular society might be adding value in one particular society but may be harmful for another set of people group.
whats your opinion?
Marketing is a discipline and I feel like you can apply it in your life and everything pretty much. Not just business
Exactly
Stop terrorism
This presentation is pure gold. Many thanks.
When it comes to marketing, it is a very cold, blatant and materialistic process. It is like a game, that has certain goals, and a certain way to be played.
I often study in My College about Marketing what was tranlated from English to Vietnamese. And now, when I watch this video, I knew more detail about Marketing that I am not taught in School. Thanks for your video! :) My English is not well, If I commend not exactly, I am sorry about that! :)
A must watch for anyone, even if you're not in Marketing!
By sales promotion... try to correctly target your market and identify competition at your manufacturing level:
Such as if you are selling the product depending on the competition price then try to lower it by decreasing some not valued things and try to spend at least 20% of your profit into advertisement or direct marketing... what you can do best is to attract retailers or whole sellers
Excellent speech By Mr Philip Kotler who has cristalised the essence of marketing from the past the present and to the future. really worth a good knowledge in today marketing
Thanks for the helpful comment!
Satisfying the need and making a profit! Creatively making money Trust! Awesome Vid Dr P Kotler!
Great Examples and control on the Subject. Inspirational
Simplicity is the way!
This is a person I have admired in my life.
Picked up some great ideas to help in marketing a new business will try to implement these in the next few weeks thanks for sharing.
This is an excellent marketing introducing video. Thank you for uploading this video which improved my marketing skills, and of course if you can't measure it then don't do it!
So good that I watched it twice.
From El Salvador, My country , Thanks for the video ! :-)
I love Philip Kotler; il's my favorite of Marketing
Very good lecture. Full of information and philosophy confined not only to marketing but real life too. I am inspired.
great video for who wants to grow up as a marketer, no doubt !!
Fantastic! Very helpful and inspirational. Thank you!
At 45:46 Dr. Kotler mentions a book: "Defending Your Business" by a colleague of his at the Kellogg School of Management referred to only as "Tim." I believe Dr. Kotler is referring to Tim Calkins' Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Threats.
Amazing presentation.
A very good presentation. Thank you for your nice presentation.
Great Philip Kotler..Well done, well said..
Under different marketing i feel OEM marketing is very very important segment. I have never seen anyone talking on OEM marketing.
thankl you . greatings from Colombia .
And give full measure when you measure, and weigh with an even balance. That is the best [way] and best in result.(Q.S. 17 : 35)
I am new to video marketing,so I am getting some ideas.Thanks very much
Thank you very much.... I love it
Amazing video, thanks for uploading and sharing!! Great
Marketing is an Art....Thank You for the Video...:D
a great video on marketing i ever seen...thanx Mr. Kotler
i'm happy to have found this video
Very informational and interesting! I like the little jokes he sprinkles throughout it. Thanks for uploading!
Where can I get a copy of his slides?
A great piece of info. Loved this presentation
awesome talk!! thank you so much for uploading it!
How can I get the presentation?
+jatinkg1 Could you get the presentation?
Thanks a lot..,
Very interesting Video, Thank Mr. Kotler , many Greetings from Cusco - Perú
Please share more knowledge about International Marketing .
Great lecture!
Thank you for uploading this. Very helpful
Enjoyed the video. I like the believe that if you can't measure it then don't do it!
I just adore him
I've design a logo for my small company, it is an air con and refrigeration company..However the target customer are mainly government ministries..the difficult part is..the more you know these top influential officials the more likely they will buy your product regardless of what the price. or how fancy your logo design is..How should I influence these groups in order to maximize my market ?
Very interesting lessons, but I would suggest vivid examples to be given so that the same can / will be clearly understood
Thank you! Very inspiring!
GREAT MAN , GR8 LECTURE
Awesome and productive lecture.
Thanks for the video!
Thank you Dr.kottler, you gived us great info. about Marketing.
This is an excellent marketing introducing video.also providing information about marketing.
Quiet interesting origin and introduction to Marketing.
Why he didn't mention India along with Brasil and China when he talked about growth?
The markting guru of them all!
what is marketing?
this man is an icon
Once again an amazing presentation!
Great lecture
i love marketing its a fucking art
Thank you for Sharing this video (Father of Marketing)
Excellent..
Such a smart presentation to explain it
very useful info and can apply on work
Is there any french version ?
Great video. from Mr. Kotler
this article is very important
Great lecture x
thanku so much for d information provieded by u in video..........:)
Excellent video
one of great video of all time
Great video.
very energetic video
Alot of info here....Marketing is definitely tied to peoples behaviors.
Great Video
Man United top? Shows how long ago this was :)
Thank you for sharing this great video.
excellent information....
xcellent marketing introducing video
Wonderful Lecture....
very valuable insights here
Amazing presentation
no esta en español?
+Luis E. Fernández ne tik angliškai, kaip matai
best lecture professor
marketing goes down. communication, personal administration and social revolution becames bigger n better. marketing 3.0 dont exist, public relations exist
RESPECT !
fantastic
That's really great
philip you rock!
Woooow...........great!
good explain
enjoyed it