Philip Kotler: Marketing
Вставка
- Опубліковано 2 тра 2024
- America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps-product, price, promotion, and place-takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide.
Help us caption & translate this video!
amara.org/v/C9F6/
So this is the man that developed the 4 P's. Amazing.
After first 10 min of this presentation i feel like every thing i had learned at college is nothing
LOL
totally agree
That piece when he explained about 10% allocation towards Digital advertising. Phenomenal truth and a nice education. Thank you.
This is the same thing my marketing professor, who studied Philip Kotler, emphasized to us... marketing is a behavioral science and belongs in humanities. I hate when I meet people who look at marketing as mainly having to do with economics or business management. And I hate to say this, but a lot of the people I have come across who believe this, are long time marketing professionals. We are living in a different era.
+Christopher Gonzalez whenever we study marketing and its importance i believe the ultimate goal is to add value in the peoples lives (Humanities) but everything that adds value in a particular society might be adding value in one particular society but may be harmful for another set of people group.
whats your opinion?
Marketing is a discipline and I feel like you can apply it in your life and everything pretty much. Not just business
Exactly
Stop terrorism
he is an immensely enriched man with many mantras for all season marketing
Great Examples and control on the Subject. Inspirational
MR KOTLER IS A GOOD MAN.HE IS VERY EDUCATED AND HE KNOWS VERY WELL HIS JOB.
WELL DONE.
Thanks Professor Kotler and the Chicago Humanities Festival for making this lecture possible.
This presentation is pure gold. Many thanks.
As riveting as ever Professor Kotler - we owe you a great debt for your time that you have put into your academic research which you continue to share with industry and of course the millions of students you have inspired through your many academic textbooks. Well done..
Excellent speech By Mr Philip Kotler who has cristalised the essence of marketing from the past the present and to the future. really worth a good knowledge in today marketing
Simplicity is the way!
A must watch for anyone, even if you're not in Marketing!
Fantastic! Very helpful and inspirational. Thank you!
Satisfying the need and making a profit! Creatively making money Trust! Awesome Vid Dr P Kotler!
Amazing presentation.
Picked up some great ideas to help in marketing a new business will try to implement these in the next few weeks thanks for sharing.
Thanks for the helpful comment!
Great Philip Kotler..Well done, well said..
A very good presentation. Thank you for your nice presentation.
The father of the Marketing Mr Philip Kotler from Marketing 0.0 until the Marketing 3.0
This video is EXACTLY what I need! This is great
awesome talk!! thank you so much for uploading it!
I often study in My College about Marketing what was tranlated from English to Vietnamese. And now, when I watch this video, I knew more detail about Marketing that I am not taught in School. Thanks for your video! :) My English is not well, If I commend not exactly, I am sorry about that! :)
thankl you . greatings from Colombia .
Awesome and productive lecture.
Thank you! Very inspiring!
So good that I watched it twice.
i'm happy to have found this video
Very informational and interesting! I like the little jokes he sprinkles throughout it. Thanks for uploading!
A great piece of info. Loved this presentation
Thank you very much.... I love it
Thank you Dr.kottler, you gived us great info. about Marketing.
This is a person I have admired in my life.
By sales promotion... try to correctly target your market and identify competition at your manufacturing level:
Such as if you are selling the product depending on the competition price then try to lower it by decreasing some not valued things and try to spend at least 20% of your profit into advertisement or direct marketing... what you can do best is to attract retailers or whole sellers
Thanks for the video!
This is an excellent marketing introducing video. Thank you for uploading this video which improved my marketing skills, and of course if you can't measure it then don't do it!
Very good lecture. Full of information and philosophy confined not only to marketing but real life too. I am inspired.
great video for who wants to grow up as a marketer, no doubt !!
From El Salvador, My country , Thanks for the video ! :-)
Amazing video, thanks for uploading and sharing!! Great
This is an excellent marketing introducing video.also providing information about marketing.
Thank you for uploading this. Very helpful
best lecture professor
I just adore him
Great lecture!
Such a smart presentation to explain it
When it comes to marketing, it is a very cold, blatant and materialistic process. It is like a game, that has certain goals, and a certain way to be played.
I love Philip Kotler; il's my favorite of Marketing
And give full measure when you measure, and weigh with an even balance. That is the best [way] and best in result.(Q.S. 17 : 35)
Under different marketing i feel OEM marketing is very very important segment. I have never seen anyone talking on OEM marketing.
RESPECT !
a great video on marketing i ever seen...thanx Mr. Kotler
I am new to video marketing,so I am getting some ideas.Thanks very much
Where can I get a copy of his slides?
Very interesting Video, Thank Mr. Kotler , many Greetings from Cusco - Perú
Great lecture
Amazing presentation
Wonderful Lecture....
Excellent..
Marketing is an Art....Thank You for the Video...:D
That's really great
Quiet interesting origin and introduction to Marketing.
GREAT MAN , GR8 LECTURE
very useful info and can apply on work
very energetic video
very valuable insights here
thanku so much for d information provieded by u in video..........:)
Please share more knowledge about International Marketing .
Very interesting lessons, but I would suggest vivid examples to be given so that the same can / will be clearly understood
Enjoyed the video. I like the believe that if you can't measure it then don't do it!
this article is very important
I've design a logo for my small company, it is an air con and refrigeration company..However the target customer are mainly government ministries..the difficult part is..the more you know these top influential officials the more likely they will buy your product regardless of what the price. or how fancy your logo design is..How should I influence these groups in order to maximize my market ?
Great lecture x
Why he didn't mention India along with Brasil and China when he talked about growth?
Is there any french version ?
fantastic
excellent information....
Thank you for sharing this great video.
brilliant
At 45:46 Dr. Kotler mentions a book: "Defending Your Business" by a colleague of his at the Kellogg School of Management referred to only as "Tim." I believe Dr. Kotler is referring to Tim Calkins' Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Threats.
good explain
Amazing
Woooow...........great!
Man United top? Shows how long ago this was :)
Once again an amazing presentation!
enjoyed it
Great video.
كم انت رائع يا كوتلر
Great video. from Mr. Kotler
Fantastic..
The markting guru of them all!
awesome!
Good!
How can I get the presentation?
+jatinkg1 Could you get the presentation?
Thanks a lot..,
Excellent video
Thank you for Sharing this video (Father of Marketing)
this man is an icon
one of great video of all time
i love marketing its a fucking art