As riveting as ever Professor Kotler - we owe you a great debt for your time that you have put into your academic research which you continue to share with industry and of course the millions of students you have inspired through your many academic textbooks. Well done..
This is the same thing my marketing professor, who studied Philip Kotler, emphasized to us... marketing is a behavioral science and belongs in humanities. I hate when I meet people who look at marketing as mainly having to do with economics or business management. And I hate to say this, but a lot of the people I have come across who believe this, are long time marketing professionals. We are living in a different era.
+Christopher Gonzalez whenever we study marketing and its importance i believe the ultimate goal is to add value in the peoples lives (Humanities) but everything that adds value in a particular society might be adding value in one particular society but may be harmful for another set of people group. whats your opinion?
When it comes to marketing, it is a very cold, blatant and materialistic process. It is like a game, that has certain goals, and a certain way to be played.
I often study in My College about Marketing what was tranlated from English to Vietnamese. And now, when I watch this video, I knew more detail about Marketing that I am not taught in School. Thanks for your video! :) My English is not well, If I commend not exactly, I am sorry about that! :)
Excellent speech By Mr Philip Kotler who has cristalised the essence of marketing from the past the present and to the future. really worth a good knowledge in today marketing
By sales promotion... try to correctly target your market and identify competition at your manufacturing level: Such as if you are selling the product depending on the competition price then try to lower it by decreasing some not valued things and try to spend at least 20% of your profit into advertisement or direct marketing... what you can do best is to attract retailers or whole sellers
This is an excellent marketing introducing video. Thank you for uploading this video which improved my marketing skills, and of course if you can't measure it then don't do it!
At 45:46 Dr. Kotler mentions a book: "Defending Your Business" by a colleague of his at the Kellogg School of Management referred to only as "Tim." I believe Dr. Kotler is referring to Tim Calkins' Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Threats.
marketing goes down. communication, personal administration and social revolution becames bigger n better. marketing 3.0 dont exist, public relations exist
I've design a logo for my small company, it is an air con and refrigeration company..However the target customer are mainly government ministries..the difficult part is..the more you know these top influential officials the more likely they will buy your product regardless of what the price. or how fancy your logo design is..How should I influence these groups in order to maximize my market ?
So this is the man that developed the 4 P's. Amazing.
That piece when he explained about 10% allocation towards Digital advertising. Phenomenal truth and a nice education. Thank you.
MR KOTLER IS A GOOD MAN.HE IS VERY EDUCATED AND HE KNOWS VERY WELL HIS JOB.
WELL DONE.
After first 10 min of this presentation i feel like every thing i had learned at college is nothing
LOL
totally agree
As riveting as ever Professor Kotler - we owe you a great debt for your time that you have put into your academic research which you continue to share with industry and of course the millions of students you have inspired through your many academic textbooks. Well done..
Thanks Professor Kotler and the Chicago Humanities Festival for making this lecture possible.
This is the same thing my marketing professor, who studied Philip Kotler, emphasized to us... marketing is a behavioral science and belongs in humanities. I hate when I meet people who look at marketing as mainly having to do with economics or business management. And I hate to say this, but a lot of the people I have come across who believe this, are long time marketing professionals. We are living in a different era.
+Christopher Gonzalez whenever we study marketing and its importance i believe the ultimate goal is to add value in the peoples lives (Humanities) but everything that adds value in a particular society might be adding value in one particular society but may be harmful for another set of people group.
whats your opinion?
Marketing is a discipline and I feel like you can apply it in your life and everything pretty much. Not just business
Exactly
Stop terrorism
When it comes to marketing, it is a very cold, blatant and materialistic process. It is like a game, that has certain goals, and a certain way to be played.
I often study in My College about Marketing what was tranlated from English to Vietnamese. And now, when I watch this video, I knew more detail about Marketing that I am not taught in School. Thanks for your video! :) My English is not well, If I commend not exactly, I am sorry about that! :)
The father of the Marketing Mr Philip Kotler from Marketing 0.0 until the Marketing 3.0
he is an immensely enriched man with many mantras for all season marketing
This presentation is pure gold. Many thanks.
Excellent speech By Mr Philip Kotler who has cristalised the essence of marketing from the past the present and to the future. really worth a good knowledge in today marketing
A must watch for anyone, even if you're not in Marketing!
By sales promotion... try to correctly target your market and identify competition at your manufacturing level:
Such as if you are selling the product depending on the competition price then try to lower it by decreasing some not valued things and try to spend at least 20% of your profit into advertisement or direct marketing... what you can do best is to attract retailers or whole sellers
This is a person I have admired in my life.
Satisfying the need and making a profit! Creatively making money Trust! Awesome Vid Dr P Kotler!
Picked up some great ideas to help in marketing a new business will try to implement these in the next few weeks thanks for sharing.
Thanks for the helpful comment!
Great Examples and control on the Subject. Inspirational
This is an excellent marketing introducing video. Thank you for uploading this video which improved my marketing skills, and of course if you can't measure it then don't do it!
great video for who wants to grow up as a marketer, no doubt !!
Simplicity is the way!
Great Philip Kotler..Well done, well said..
Very good lecture. Full of information and philosophy confined not only to marketing but real life too. I am inspired.
From El Salvador, My country , Thanks for the video ! :-)
A very good presentation. Thank you for your nice presentation.
Amazing presentation.
Under different marketing i feel OEM marketing is very very important segment. I have never seen anyone talking on OEM marketing.
I am new to video marketing,so I am getting some ideas.Thanks very much
So good that I watched it twice.
I love Philip Kotler; il's my favorite of Marketing
Please share more knowledge about International Marketing .
i'm happy to have found this video
a great video on marketing i ever seen...thanx Mr. Kotler
At 45:46 Dr. Kotler mentions a book: "Defending Your Business" by a colleague of his at the Kellogg School of Management referred to only as "Tim." I believe Dr. Kotler is referring to Tim Calkins' Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Threats.
thankl you . greatings from Colombia .
Marketing is an Art....Thank You for the Video...:D
Very interesting lessons, but I would suggest vivid examples to be given so that the same can / will be clearly understood
Fantastic! Very helpful and inspirational. Thank you!
And give full measure when you measure, and weigh with an even balance. That is the best [way] and best in result.(Q.S. 17 : 35)
Thank you very much.... I love it
Amazing video, thanks for uploading and sharing!! Great
Enjoyed the video. I like the believe that if you can't measure it then don't do it!
GREAT MAN , GR8 LECTURE
A great piece of info. Loved this presentation
i love marketing its a fucking art
Very interesting Video, Thank Mr. Kotler , many Greetings from Cusco - Perú
Great lecture!
Thank you for uploading this. Very helpful
Thank you for Sharing this video (Father of Marketing)
Quiet interesting origin and introduction to Marketing.
Thank you Dr.kottler, you gived us great info. about Marketing.
Awesome and productive lecture.
Excellent..
Great lecture
Very informational and interesting! I like the little jokes he sprinkles throughout it. Thanks for uploading!
This is an excellent marketing introducing video.also providing information about marketing.
this article is very important
awesome talk!! thank you so much for uploading it!
marketing goes down. communication, personal administration and social revolution becames bigger n better. marketing 3.0 dont exist, public relations exist
I just adore him
this man is an icon
very energetic video
Such a smart presentation to explain it
Alot of info here....Marketing is definitely tied to peoples behaviors.
Thank you! Very inspiring!
Great lecture x
Thanks for the video!
Where can I get a copy of his slides?
very useful info and can apply on work
thanku so much for d information provieded by u in video..........:)
Great Video
The markting guru of them all!
Wonderful Lecture....
Good info!
excellent information....
Man United top? Shows how long ago this was :)
best lecture professor
fantastic
I've design a logo for my small company, it is an air con and refrigeration company..However the target customer are mainly government ministries..the difficult part is..the more you know these top influential officials the more likely they will buy your product regardless of what the price. or how fancy your logo design is..How should I influence these groups in order to maximize my market ?
Amazing presentation
Once again an amazing presentation!
Excellent video
I developed an investigation's work based in the strategies marketing applying by Mr.Phillip kotler in the postgrade of Industrial Enginering
Great video. from Mr. Kotler
one of great video of all time
Good staff
xcellent marketing introducing video
LEGENDA???
very valuable insights here
Great video.
what is marketing?
enjoyed it
كم انت رائع يا كوتلر
good explain
Good!
Intro to Marketing was never as interesting as this!
How can I get the presentation?
+jatinkg1 Could you get the presentation?
Thanks a lot..,
I really hate to say until the questions from the audience, I really didn't get much value from this.