Intel's Snake Oil & Completely Insane Anti-AMD Marketing

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  • Опубліковано 12 січ 2025

КОМЕНТАРІ • 7 тис.

  • @GamersNexus
    @GamersNexus  Рік тому +1011

    You should check out that time that Intel forgot the name of its own products: ua-cam.com/video/aFHBgb9SY1Y/v-deo.html
    And you should consider supporting our efforts over here! store.gamersnexus.net/

    • @MikehMike01
      @MikehMike01 Рік тому +10

      I bought an AMD video card… it was such a miserable experience that I’m never buying anything from AMD again

    • @polie67
      @polie67 Рік тому +3

      Now get to work on year end case review with overall best case before I install my new pc in an old PBR cardboard box.
      Ps I love you like a fat kid with a funnle cake... with longing and urgency.

    • @Parayogi
      @Parayogi Рік тому +17

      throwing stones from a 14th gen house

    • @Skobeloff...
      @Skobeloff... Рік тому +50

      @@MikehMike01I bought an AMD video card... not sure what your issue is.

    • @chainq68k
      @chainq68k Рік тому +39

      @@MikehMike01 Good thing for Intel then you never tried to buy a graphics card from them yet! :)

  • @hMint
    @hMint Рік тому +5460

    Probably hired a previous user benchmark employee as their head of marketing for this campaign

  • @crowjax8855
    @crowjax8855 Рік тому +13768

    You know whats funny? They explain AMD's naming scheme but they dont explain their own naming scheme.

    • @GamersNexus
      @GamersNexus  Рік тому +3016

      Extremely on point

    • @gikigill788
      @gikigill788 Рік тому +251

      Nailed it.

    • @backlogbuddies
      @backlogbuddies Рік тому +370

      As someone who has an Intel cpu:
      I don't actually understand any "scheme" AMD does.
      It honestly seems like their stuff is named accordingly, even if some CPUs basically are marginal step ups. It's at least really clear to understand, as someone without an AMD cpu.
      However modern intel is confusing as hell. I just use a lot of legacy software and single core software. I'm also still rocking Intel 9th gen

    • @DJdoppIer
      @DJdoppIer Рік тому +217

      And Intel's naming is about to get even more confusing. smh.

    • @bobby0081
      @bobby0081 Рік тому +139

      Their new naming scheme is worse than the old one.

  • @MazeFrame
    @MazeFrame Рік тому +1370

    Imagine having such a good marketing department, that your marketing department is doing marketing for your competitor too.

    • @nowenbeadle7643
      @nowenbeadle7643 Рік тому +16

      lol 🤣🤣🤣
      Sounds like the marketing department needs a raise!

    • @erkinalp
      @erkinalp Рік тому

      @@nowenbeadle7643 yeah, for working *twice*

    • @argiebarge7955
      @argiebarge7955 Рік тому +13

      Its like their marketing was done by my angry edge lord nephew.

    • @AronHallan
      @AronHallan Рік тому +1

      AMD during Bulldozer era now Intel is doing the same and it's incredibly sad.

    • @Tuckerslam
      @Tuckerslam Рік тому +18

      Their marketing boss literally came from AMD. I'm not joking.

  • @ShadowTheHellJumper
    @ShadowTheHellJumper Рік тому +1797

    Seeing a multi billion dollar company be this insecure about their own products gives me the confidence to speak to my major crush

    • @DeiLux
      @DeiLux Рік тому +116

      You got this bro.

    • @YAUUN
      @YAUUN Рік тому +36

      Go for it!

    • @fibrahimi
      @fibrahimi Рік тому +36

      Just major crush? What about junior crush?
      * fbi agents watching this conversation * 🤔🤨

    • @theodentherenewed4785
      @theodentherenewed4785 Рік тому +11

      Just tell us how it went.

    • @tablettablete186
      @tablettablete186 Рік тому +14

      "The worst that shr can say is no"
      Edit: good luck either way

  • @wews2047
    @wews2047 Рік тому +1248

    Intel: latest doesn't always mean better performance.
    Ryzen 7 5800x3d: *Agree*

    • @eliasroflchopper3006
      @eliasroflchopper3006 Рік тому +132

      The irony is so thick, you could cut it with a knife.

    • @erikkarjala
      @erikkarjala Рік тому +19

      Ryzen 9 59X0x3d please....

    • @erkinalp
      @erkinalp Рік тому +19

      @@erikkarjala5990X3D but on AM4 pls

    • @HyperScorpio8688
      @HyperScorpio8688 Рік тому +33

      7800X3D laughing behind 5800X3D-chan: *Cute*

    • @Izanagi-Arsene
      @Izanagi-Arsene Рік тому +26

      Ryzen 9 7900x3d : Look at what they need to mimic a fraction of our power.

  • @EthicalAllele
    @EthicalAllele Рік тому +733

    I'm happy for the userbenchmark guy. Looks like he finally landed his dream job :)

    • @juhopeltonen1531
      @juhopeltonen1531 Рік тому +49

      Truly a gold level comment

    • @Insertionable
      @Insertionable Рік тому +10

      Exactly thinking of this lmao 😆

    • @futuza
      @futuza Рік тому +19

      And people say that shilling for companies never pays off...

    • @AdrianOkay
      @AdrianOkay Рік тому +14

      Funny enough the userbenchmark guy didn't write a review for the 14900k, meaning that not even him has the guts to keep justifying intel products

    • @Tzofeh
      @Tzofeh Рік тому +6

      yeh, first thing that came to my mind, that sht really sounded like the guy on that site lmao

  • @kekistanifreedomfighter4197
    @kekistanifreedomfighter4197 Рік тому +632

    Never underestimate a marketing team's ability to try ruining any good will that engineering and developer teams build up with customers & press.

    • @berenvalari
      @berenvalari Рік тому +52

      Definitely the marketing department going off the rails here. I highly doubt any senior engineers or even the CEO would sign off on this ridiculous presentation.

    • @RafitoOoO
      @RafitoOoO Рік тому +37

      and it's not like the engineers have that much goodwill after 14th gen anyway lol.

    • @Minecraftrok999
      @Minecraftrok999 Рік тому +6

      ​@@berenvalaria CEO will never sign off on presentations like this, they simply do not care and do not want to see them anyways.
      They have different things to do

    • @ruukinen
      @ruukinen Рік тому +11

      @@Minecraftrok999 For a company of the size of Intel, no. But that's a pretty strong generalization, the main job of a CEO in a startup for example is to create hype slides like this and go around getting investors.
      Maybe not slides like this.

    • @RedEyedDRAG00N
      @RedEyedDRAG00N Рік тому +4

      I will never buy intel again.
      Not since 2017

  • @ZakaryNoel-n8c
    @ZakaryNoel-n8c Рік тому +265

    When AMD gives you one of those marketing engagement surveys asking where you heard about their product, Intel should be on the list of options

    • @ReptilezDzn
      @ReptilezDzn 10 місяців тому

      thats just good publicity, but as a fact intel systems do get steadier latencies with overclocking, for a top end system for someone that cares about steady framrates intel is still the option for them. but a answer to which side you should "be" on is totally depending on the user

    • @Kevin-jb2pv
      @Kevin-jb2pv 5 місяців тому +6

      @@ReptilezDzn Not your fault, but comments like this have aged like the finest of milk steaks.

  • @miriamkapeller6754
    @miriamkapeller6754 Рік тому +865

    I'm surprised you didn't talk about their criticism of "not all cores may have the same performance" when they were literally the ones that introduced this into the x86 space, selling 2 performance cores and 8 efficiency cores as "10 cores". The sheer gall of that left me speechless.

    • @SpartanArmy117
      @SpartanArmy117 Рік тому +66

      I actually think their architecture is pretty clever but yeah who thought that was a good marketing point. Your entire product line is based on the benefits of unequal cores haha.

    • @wretlaw1203
      @wretlaw1203 Рік тому +3

      ive seen older amd parts marketted as core count = cpu cores + gpu cores for cpus with on board graphics

    • @ahmetrefikeryilmaz4432
      @ahmetrefikeryilmaz4432 Рік тому +1

      I have one such cpu on my laptop and it's surprisingly performant.

    • @infernaldaedra
      @infernaldaedra Рік тому +24

      Or that they were the ones that called AMD out for using "gluing together" CPUs which they immediately copied in their next generation cpus

    • @Daeyae
      @Daeyae Рік тому +1

      The efficiency cores on my 13700k are still better than the cores on my old Ryzen, it's not like they are weak or anything they are pretty bulky for how small they are. Sure its not a 16 core as in the 7950x would beat it, but it's closer in price to the 7900x which is a 12 core, which it beats by a tad which is fine for them both being 24 thread, apart from cp2077 seems to brick itself if you have hyperthreading enabled or don't set the affinity

  • @gameurai5701
    @gameurai5701 Рік тому +266

    Congrats to Userbenchmark for finally making his dream come true and land his dream job as Intel's official head of the marketing department.

  • @jackalclone1
    @jackalclone1 Рік тому +1530

    As both a software engineer and a gamer, I love that they think an i3 is adequate for coding tasks, while an i9 is needed for esports. So insane.

    • @volvot6rdesignawd702
      @volvot6rdesignawd702 Рік тому +85

      here at intel we tell the truth i3 for coding i9 for esports !!

    • @JordanSparkes
      @JordanSparkes Рік тому +169

      lol, compiling any non-trivial C[++] project on an i3 doesn't sound fun, not to mention an i3 won't exactly come with 32 GB of RAM :D

    • @ivancillo8797
      @ivancillo8797 Рік тому +111

      I mean, I got my engineering degree in Computational Technology (a bit of software development, robotics, networks) with an Intel Pentium of god knows what gen and 16 GB of RAM. Top of my class but boy, did that poor thing suffered with Android Studio

    • @ivancillo8797
      @ivancillo8797 Рік тому +97

      Funny enough at work we use a laptop with an AMD CPU (Ryzen 5 4600H) and I've seen more and more laptops that use AMD for their components. This was my first experience with the brand and now my first PC Build next to me uses a Ryzen 9 7900X

    • @esotericjahanism5251
      @esotericjahanism5251 Рік тому

      @@ivancillo8797 Ryzen has been killing it in the Builders market, the fact that they keep the same socket for more generations of CPUs than Intel alone makes it worth it to a builder, because a cheap drop in upgrade is only going to require you buying a single component and often times a new one, if you have an older intel cpu and you want to upgrade you are likely going to have to buy at least a motherboard as well or settle for hunting down a used i7 or i9 that is often going to come at a dumb premium because it was a flagship cpu in it's time. If you built a Ryzen 7000 today youll likely have 4 generations of CPU upgrades to choose from in the future. And today even for budget builders if you picked up a Ryzen 1700x or something you could upgrade to a 5800x3d or similar for a reasonable price and a bios update. The performance is just the iceing on the cake.

  • @Luckyluckyluc
    @Luckyluckyluc Рік тому +245

    It's so laughable when a company resorts to something like this rather than just releasing better products/lowering their prices 😹

    • @inkbunnybunny
      @inkbunnybunny Рік тому

      it's almost like they are shitty.

    • @dark_side_cookies
      @dark_side_cookies Рік тому +27

      Just like in court, if you can't pound the facts (prove your case) then instead pound the table (yell and scream about unfairness and other invented absurdities)

    • @lesassassin
      @lesassassin Рік тому +11

      They did this in the P4 days too especially when the first AMD64s dropped into market (and verified they obliterated the P4, Xeons, etc). The opteron (for example) was so hated by Intel they saturated the market with BS claims of them overheating, etc, and you couldn't leave them without AC cooling. No one leaves servers un-cooled by AC (central, or otherwise) no matter the hardware. They didn't run much hotter than Xeons (the Opteron), and were perfectly happy at 70ish F (ambient). Every watt was better spent on the AMD64 and not only could AMD prove it, every test anyone threw at it did as well. It should have made Intel #2 (seriously it was that big of a deal). Sure Intel implemented x64, but it wasn't as good until they figured out AMD just "64bit-titized" the Athlon (well... sort of). P3s were good, and they were again: Core2 (this time we figured out how to make them go vroooooooooom x64).
      AMDs answer was bad ('dozers), and here we are: core 9 (23u23829837293723ure23hf 2u3hrfh23 fuh32iur823 93293ru8hf KV-KKKKKKK-N-K-PEWPEWLVL7). I think I lost my point, but I agree!

    • @noliebetweenus
      @noliebetweenus Рік тому

      a low priced good product is already a better product, they're not really 2 different things

  • @nebufabu
    @nebufabu Рік тому +2012

    I'm still not convinced this deck isn't a mass hallucination. If anyone but Intel did that, they'd spend next 5 years apologizing and hoping they're not sued...

    • @scimbrelo
      @scimbrelo Рік тому +170

      Legit it doesn’t feel real, and I feel stupid for having purchased their products in the past now lmao

    • @CalculatedRiskAK
      @CalculatedRiskAK Рік тому +177

      Honestly, all this does is advertise AMD it seems, and it even explains how the mobile SKUs are named... for their competitor! I won't be surprised if Dr. Su looks at this (the slide deck) and has a laugh.

    • @scimbrelo
      @scimbrelo Рік тому +67

      @@CalculatedRiskAK amd just reissues the same slide deck and rolls the dice

    • @Mr.MasterOfTheMonsters
      @Mr.MasterOfTheMonsters Рік тому +53

      @@scimbrelo With the background painted red

    • @magnomliman8114
      @magnomliman8114 Рік тому

      @@scimbrelo????

  • @sandorbence2067
    @sandorbence2067 Рік тому +602

    After having all the factory tours and discussion videos with all those engineers, now we need a series where you visit big companies and talk to the marketing team.

    • @trued2010
      @trued2010 Рік тому +7

      Nah. Then people would say GN is biased. Even if GN didn't get paid in any way. Gn is independent and we want them independent.

    • @CptJistuce
      @CptJistuce Рік тому +38

      ​@@trued2010People say GN is biased anyways. Pretty much any review of an Intel, AMD, or nVidia part sees them accused of being paid shills for the product reviewed as well as paid shills for that product's competition.

    • @masterluckyluke
      @masterluckyluke Рік тому +5

      He tried it once with Newegg, was an interesting video.^^

    • @Noe2iq
      @Noe2iq Рік тому

      No, we don’t. Marketers aren’t people. Why would you think that any sincere and relevant question would yield a response more coherent than a Twin Peaks fever dream?

    • @Jackson-bh1jw
      @Jackson-bh1jw Рік тому +1

      Intel: but... but..... We make cpus for eVeRYonE, PlAYErs DoeSNT MattER
      players: WE ARE EVERYONE

  • @tghidsgn
    @tghidsgn Рік тому +264

    This is pretty rich coming from the company that brought us 14nm++++++++ year after year.

    • @samuelrodgers2742
      @samuelrodgers2742 Рік тому +67

      And Intel also rebranded their 10nm Enhanced SuperFin node as ‘Intel 7’ and their 7nm node as ‘Intel 4’ in order to seem more competitive with TSMC.

    • @tghidsgn
      @tghidsgn Рік тому

      @@samuelrodgers2742 That's because smaller number better, unless it's not then bigger number better, unless it's dates then latest number better, unless it's a number from AMD in which case it's always worse.

    • @esotericjahanism5251
      @esotericjahanism5251 Рік тому

      Ah the intel Quad-Core dark ages

    • @aquapendulum
      @aquapendulum Рік тому +1

      14nm# (programming joke)

    • @lharsay
      @lharsay Рік тому

      ​@@samuelrodgers2742If you check out laptop tests the i7 1260P was actually comparable to the Ryzen 7 6800H (6nm) at the same power usage and the transistor density of that node also surpassed Samsung 8nm so they were kinda right at renaming it.

  • @graxxor
    @graxxor Рік тому +65

    I just love the Monty Pythonesque video edit. The way that this entire presentation has no visual continuity.
    Popping out from behind things, suddenly in your car. Suddenly in a field and back on foot. Walking towards the camera and in a later shot you’re further away from the camera.
    And now for something completely different…

    • @Roger-ic7sf
      @Roger-ic7sf Рік тому +8

      Still better than an Intel presentation that contradicts itself multiple times.

    • @MrYoyo200
      @MrYoyo200 6 місяців тому +2

      Makes more sense than Intel's marketing...

  • @tripplejaz
    @tripplejaz Рік тому +692

    This entire presentation has "graphic design is my passion" energy.

    • @beayn
      @beayn Рік тому +44

      That's exactly what I was thinking. This was written by someone with very loose knowledge of the products. Nobody arranges CPU classes by age group?
      Wait, maybe I can use that one slide as a way to steer people away from buying Celerons at my shop. "Look, these are for 5yo kids, what you need is an i9 for teenagers."

    • @reginaldoestremera3007
      @reginaldoestremera3007 Рік тому +3

      I know right?! Im learning a lot from this and taking notes.

    • @pirtatejoe
      @pirtatejoe Рік тому +27

      Buzzword buzzword, meaningless statement, buzzword, graphic, chart chart, buzzword, picture of someone smiling using their computer, buzzword buzzword. Do not question us, buzzword graphic chart.

    • @DeltaSierra426
      @DeltaSierra426 Рік тому +13

      Almost has intern written all over it. I honestly can't even assume that Intel as a whole is this bitter, just this person or people involved.
      But I could be wrong.

    • @charlesballiet7074
      @charlesballiet7074 Рік тому

      the new inclusion and diversity hires im shure@@DeltaSierra426

  • @jcat96
    @jcat96 Рік тому +703

    When Steve is on-location, you know it's gonna be good.

    • @tomunterwegs1206
      @tomunterwegs1206 Рік тому +12

      Or bad ... From intels point of view.😂

    • @aquapendulum
      @aquapendulum Рік тому +17

      Thanks, Steve!

    • @D2Mephisto
      @D2Mephisto Рік тому +4

      Did someone say ARTESIAN BUILDS? Lol

    • @HCGonzalezJr87
      @HCGonzalezJr87 Рік тому +1

      Steve was on ALL the locations.

    • @alaeriia01
      @alaeriia01 Рік тому +1

      Now he needs to go back to Microcenter and film himself buying a computer for a fan again.

  • @MickBenjamins
    @MickBenjamins Рік тому +1129

    For a document like this to go out, it has to go through multiple stages of approval… that’s nuts to think about

    • @iatwiatw
      @iatwiatw Рік тому +107

      Not only that, someone from leadership most probably insisted on putting in/keeping some of the dumbest points in that deck.

    • @123avneesh
      @123avneesh Рік тому +43

      Now I want to see what didn't make the cut. It's such a missed opportunity.

    • @SadeN_0
      @SadeN_0 Рік тому +12

      all it really takes is one unhinged manager doing some skunkworks with a graphics person

    • @contris1
      @contris1 Рік тому +10

      shows how desperate they are in intel

    • @Skelath
      @Skelath Рік тому +18

      And here I am with a 14900KF and ASUS 4090, with an ASUS mobo, get a 850watt PSU they said, it's is more than enough they say.
      ASUS 4090 hitting 500watt on stock boost, 14900KF hitting 250watt on stock bo-- ahem, updated BIOS on ASUS mobo enabling MCE on default removing limitations, causing the CPU to hit 350watts and throttle at 100 degrees.
      500+350, good thing I got a 1000watt PSU huh.
      Should have gotten an AMD for stable temps cause the 14900KF even with MCE disabled on a 360mm AIO Rad spikes up to 60-70 degrees multiple times a minute while the system is idle.

  • @lilgohan
    @lilgohan Рік тому +23

    this is the best 5800X3D ad I've seen yet

  • @osiris5432
    @osiris5432 Рік тому +224

    This deck was made at 2 in the morning by a new marketing hire that woke up sweaty and hyperventilating from an "AMD ate my homework" nightmare

  • @th3h0tpegla35
    @th3h0tpegla35 Рік тому +240

    This sounds like someone trained AI on UserBenchmark "reviews" and prompted it to make a marketing campaign.

    • @tobytoxd
      @tobytoxd Рік тому +8

      LOL 💯

    • @grumpycat_1
      @grumpycat_1 Рік тому +6

      This

    • @paxdriver
      @paxdriver Рік тому +12

      ... with inference for that AI model run on a threadripper pro, of course. Because performance is important for us 30+ year olds who have skills and education needs that grow our compute needs lol

  • @TexanMiror2
    @TexanMiror2 Рік тому +285

    Intel has always been involved in legally-gray-zone if not downright illegal marketing and anti-competitive behavior, so this doesn't surprise me, but seriously, these slides are absolutely hilarious. I am so glad AMD is going strong enough to put them in their place and make them cry like this, because the consumer needs strong competition.
    Ideally, though, I would like to see competition based on honest performance metrics, rather than misleading consumers.

    • @zihechen3111
      @zihechen3111 Рік тому +2

      Amd marketing team is worse.

    • @casnub5484
      @casnub5484 Рік тому +1

      ​@@zihechen3111for real lol.

    • @masterluckyluke
      @masterluckyluke Рік тому +1

      What? Most of the time Intel didn't do any marketing at all.^^

    • @zihechen3111
      @zihechen3111 Рік тому

      @@casnub5484 and the truth is amd naming theme really suck as. Those amd marketing incompetents simply can’t keep consistency. They get 1700x out, then 2700x, 3700x, then suddenly skips 4000 from reason and jumps to 5000, and again skips 6000 for no reason jump to 7000. Seems like in those incompetents mindset, bigger numbers mean better. So they give no fk about naming themes skips 4000 bc they want use bigger number. Even it breaks consistency. A good company should care a lot about consistency so that customers may trust their product and they can build the reputation. However amd don’t care about consistency, those incompetents in amd simply can’t realize the importance consistency do to long term growth. that is why amd a garbage company. It’s a garbage company with incompetents only sees short terms. Being a loser forever is what amd deserve

    • @AllMuscle1
      @AllMuscle1 Рік тому +1

      Whenever current technology reaches its zenith and the engineers tell the executives that they will be unable to pull any large performance gains in future iterations, that is when companies start to turn towards collusion and lying to customers. In the case of electron-based lithography, we are reaching that zenith. This is why the change towards smearing one another and trying to mislead the customer. Until a new realm expansion of technology comes down the pipeline, this will be the state of things to come for the next 5-7 years. It is akin to when AMD64 and Pentium III/4 (funny that Core2 went back to the Pentium III architecture) started to stagnate. Core 2 Duo was Intel's way out of this. It stopped all over AMD until the Core i architecture started to turn out mediocre gains. Thankfully, we saw AMD launch Ryzen, real competition with Intel, and the expansion of innovation through parallel processor core computing. Not sure what will follow, but it will be interesting.

  • @arkayder1325
    @arkayder1325 5 місяців тому +4

    0:32 “This level of petty is coming form a company whose market cap is $178 billion dollars, for now anyway” this has aged like fine wine

  • @atom608
    @atom608 Рік тому +507

    The fact they posted this after 14th gen release has to be satire.

    • @nosirrahx
      @nosirrahx Рік тому +52

      As they talk about the 11th gen, over and over.

    • @dan_loeb
      @dan_loeb Рік тому +33

      you see this often, people project their own faults onto others to rationalize their problems. and reassure themselves they are doing well.

    • @FcoEnriquePerez
      @FcoEnriquePerez Рік тому +5

      I mean, they have done shit like this already, not their first time, they are the main character when talking about bullshitting.

    • @Tox927
      @Tox927 Рік тому

      Sadly and pathetically it's not.

    • @daedaluslv2032
      @daedaluslv2032 Рік тому +4

      Something must be wrong with new gen sales. Oh wait, sales of new gen names.

  • @eleven99
    @eleven99 Рік тому +259

    This is what companies like to do when they're pissy because they lost their monopoly status and are forced to compete again.

    • @naamadossantossilva4736
      @naamadossantossilva4736 Рік тому +25

      And what is funny is that this was very preventable.They dumped engineers when they thought AMD couldn't compete anymore.If they had not done that 14 and 10 nm would have been on track and Ryzen would have failed.

    • @eliasroflchopper3006
      @eliasroflchopper3006 Рік тому +24

      They deserve every bit of this.

    • @nintendoatarikiller
      @nintendoatarikiller Рік тому +3

      Nice profile picture🤝

    • @musouisshin
      @musouisshin Рік тому +4

      @@naamadossantossilva4736 in all honesty ryzen would have never failed bcz AMD is completely capable of adding more cores to lower tier processors with thei power consumption rn but their margins would be reduced but if they have already gambled the company on ryzen they wouldnt back down - intel just made it easier

    • @esotericjahanism5251
      @esotericjahanism5251 Рік тому +1

      @@eliasroflchopper3006 Yeah its what they get for trying to sell us the same quad-core processors for a fucking decade.

  • @Arashmickey
    @Arashmickey Рік тому +58

    Userbenchmark: "Send me in coach, I'm ready!"
    Intel: "..."

  • @asmrddict
    @asmrddict 5 місяців тому +5

    "Coming from a company whose market cap is 178 billion dollars... for now anyway."
    As of 3 August 2024: Intel Market Cap is $96.76 billion. Wouldn't have needed to sell modmats if you'd have put in a short. Wow.

  • @MikeHanson
    @MikeHanson Рік тому +331

    So when the Intel CEO said AMD was in their review mirror at the 12th gen launch, what he really meant was "We cannot stop thinking about AMD".

    • @frommatorav1
      @frommatorav1 Рік тому +61

      No, I think he was just driving the car in reverse.

    • @MikeHanson
      @MikeHanson Рік тому +9

      @@frommatorav1 Ah yes, now it makes sense. Thank you good citizen.

    • @Snerk56
      @Snerk56 Рік тому +2

      As soon as I read the word 'mirror' I imagined that Buffalo Bill mirror scene in Silence of the Lambs, except an Intel exec doing it.

    • @CCISolitude
      @CCISolitude Рік тому +19

      "Objects in the rear view mirror are closer than they appear"

    • @OutOfNameIdeas2
      @OutOfNameIdeas2 Рік тому +8

      ​@@frommatorav1no, intel spun of the road and ended up backwards in a ditch. And could see AMD slowly disappearing in the rear view mirror

  • @crashtestdummy87
    @crashtestdummy87 Рік тому +163

    If intel is gonna lay off workers when things go bad they should start with their whole marketing department

    • @twign6378
      @twign6378 Рік тому +36

      They can't just axe their most innovative department like that

    • @kwrzesien17
      @kwrzesien17 Рік тому +12

      The funny thing is most companies consider their marketing department responsible for revenue and the engineering side is just an expense.
      Well maybe this isn’t funny at all.

    • @devilmikey00
      @devilmikey00 Рік тому +4

      I mean they'll lay off workers if things go good. Laying off workers is just standard corpo thing that happens on a nearly yearly basis these days to continue the illusion of infinite growth for shareholders.

  • @chrisbaker8533
    @chrisbaker8533 Рік тому +558

    It's great to see intel's new AI doing something.

    • @Techspin
      @Techspin Рік тому +36

      Right? Seems Intel's presentation was pretty much AI generated 😂

    • @Real_MisterSir
      @Real_MisterSir Рік тому +28

      bro that's an insult to AI

    • @tringuyen7519
      @tringuyen7519 Рік тому +10

      @@Real_MisterSirAgreed. Nvidia’s AI will at least talk you in a creepy way!

    • @greebj
      @greebj Рік тому +5

      I agree the arguments they confect in this convoluted mess are highly Artifical... not so sure about Intelligent

    • @maItre_gonzo
      @maItre_gonzo Рік тому

      Actually a very good point and probably the whole explanation. This has to be AI generated.

  • @jbsthegamer
    @jbsthegamer Рік тому +31

    What's worse is that some people are falling for this marketing currently and are 100% oblivious to it

  • @AlexanderVonMalachi
    @AlexanderVonMalachi Рік тому +476

    How that presentation got approved is beyond my comprehension.

    • @m0rthaus
      @m0rthaus Рік тому +27

      Maybe the execs have all left early for their holidays in Aspen, France, etc - middle management has taken the wheel, and they just slammed into a ditch.

    • @tsjeriAu
      @tsjeriAu Рік тому +44

      Perhaps whoever runs UserBenchmark is in charge of making that slide.

    • @osamu_90
      @osamu_90 Рік тому +13

      The people that made that presentation and approved it are probably going to lose their jobs lol, this is too bizarre even for Intel standards.

    • @PSXman9
      @PSXman9 Рік тому +1

      i can imagine that pat personally approved it...

    • @Munenushi
      @Munenushi Рік тому +2

      lol their "CPUpro" writers, yes!@@tsjeriAu

  • @adul00
    @adul00 Рік тому +120

    I saw CrossMark, (2:51) and that was enough.
    I am from Poland, and recently there was a bill, that all 4th-graders (~10 y.o.) at school are to receive government-funded laptops, and one of the requirements for specs was 1100 points in CrossMark, which is known to very heavily favour Intel.
    Ryzen 9 5980HX reached 1098 points (not enough to be considered), while dual-core i3-1115G4 - 1118 points.

    • @angelaizen2231
      @angelaizen2231 Рік тому

      Bruh what. Intel bribing your government or what

    • @TingFeng77
      @TingFeng77 Рік тому +32

      so basically like userbench but in benchmarking software

    • @zetsubou3704
      @zetsubou3704 Рік тому +1

      What in the fuck did Intel pay the government ☠️☠️☠️☠️

    • @nathanlarson6535
      @nathanlarson6535 Рік тому +20

      This is what happens when you have career politicians and/or corporate trust fund babies make big decisions regarding things they know absolutely nothing about.

    • @eliasroflchopper3006
      @eliasroflchopper3006 Рік тому +2

      Someone should tell them how computers work, then.

  • @mrhoach2229
    @mrhoach2229 Рік тому +550

    Intel guy 1: "Do we maybe spot check the AI generated marketing campaign at all before we launch?"
    Intel guy 2: "Nahhh, let her rip tater chip."
    Two dudes at Intel, probably.

    • @IanTheCat
      @IanTheCat Рік тому +59

      You forgot the line they snorted beforehand

    • @Yellowredstone
      @Yellowredstone Рік тому +54

      "Let her rip tater chip." is my new slogan now. Thanks.

    • @Chewiebakke
      @Chewiebakke Рік тому +7

      @@Yellowredstone Where can I get a clip of Duke Nukem saying this?

    • @GigaChadAlucard
      @GigaChadAlucard Рік тому

      someone respond to me on this so that way i remember to use let her rip tater chip lmao

    • @IXFlipyap
      @IXFlipyap 7 місяців тому

      @@GigaChadAlucardlet her rip tater chip

  • @bobchipman4473
    @bobchipman4473 Рік тому +52

    I have to assume some marketing director completely lost their marbles (and presumably now their job) and pushed this through before anyone could stop them.

  • @amilyester
    @amilyester Рік тому +740

    Just when they were on a good streak with Arc steadily improving, Alder and Raptor being well received and IFS being on track, Intel relapses with this crap smh...

    • @V_0717
      @V_0717 Рік тому +152

      I think the GPU division is somewhat autonomous from the CPU division. The CPU division is just having a tantrum right now and is making the entire company look bad, still behavior like this is just childish.

    • @IamJay02
      @IamJay02 Рік тому

      ​@@V_0717it's the whole company

    • @kekistanifreedomfighter4197
      @kekistanifreedomfighter4197 Рік тому +98

      Never underestimate a marketing team's ability to try ruining any good will that engineering and developer teams build up with customers & press.

    • @ShaneTheGeek
      @ShaneTheGeek Рік тому +9

      Geeze really!!! I was just starting to like Intel again with all the recent improvements to the Arc GPU's. Then CPU marketing demons had to start opening their slide decks.

    • @jimtekkit
      @jimtekkit Рік тому +40

      @@kekistanifreedomfighter4197 I won't be specific but I worked at a company that made public claims that their new army land vehicle design was ready for production. I was on the engineering team. We had only produced one demonstrator vehicle and it wasn't even proven to drive under its own power yet at that point. Not only that, we knew it would've required a complete ground-up re-design before being ready for production anyway. That's how much of a disconnect there was between the marketing team and reality.

  • @CML-ng5ez
    @CML-ng5ez Рік тому +995

    Can't wait for Intel to start paying companies to use their products instead of AMD again. It's been almost 20 years from the last lawsuit.

    • @benjaminoechsli1941
      @benjaminoechsli1941 Рік тому +120

      Based on the market share AMD has been taking in just about every business sector, I doubt they have the money to pull that crap at this point. 😅

    • @DeetexSeraphine
      @DeetexSeraphine Рік тому +159

      ​@@benjaminoechsli1941I dunno man, this is right up Dell's dodgey alley

    • @NamTran-xc2ip
      @NamTran-xc2ip Рік тому +99

      They already been doing this. 16 inch laptops almost exclusively have intel cpus

    • @cristi724
      @cristi724 Рік тому +101

      What makes you think they ever stopped?

    • @ACE112ACE112
      @ACE112ACE112 Рік тому +1

      what happened?

  • @bigjohn2811
    @bigjohn2811 Рік тому +866

    So AMD's old stuff beats Intel's new stuff. Wow, Intel's marketing is next level.

    • @haukionkannel
      @haukionkannel Рік тому +77

      Because the lastest does not matter!
      😂😂😂

    • @ivayloivggrigorov9959
      @ivayloivggrigorov9959 Рік тому +36

      ​@@juveboy01033you're the fanboy do you not realize it at this point?

    • @allxtend4005
      @allxtend4005 Рік тому +47

      They are but hurt because they need 4 generations of i9 to Beat the r7 5800x3d but AMD aß assholes aß they are released the r7 7800x3d 😮 and at the top of the AMD middlefinger they released the treadripper 7960-7995 that IS unmatched by Intels Xeon cpu's for years from on😂 and i saw a Video how someone overclocked all 96 Cores to over 6 GHz 😂 even AMD themself updated the Benchmark with Ther treadripper Score and got besten by someone WHO got a even Higher Score with that CPU 😂 Intel meanwhile looking Back at the Times where they can RIP Off customers with a i7 4c/8t for 6 to 7 generations and Charge every time 400-600$ and If you wanted more Cotes you Had to pay over 1000$ 😂

    • @DragonlordXV
      @DragonlordXV Рік тому +10

      ​@@juveboy01033they are beating them straight for 6 years consecutive

    • @elixier33
      @elixier33 Рік тому

      ​@@juveboy01033what on earth are you talking about what are you smoking? I use both Intel and AMD to run my company and I promise you on the higher end AMD absolutely wipes the floor with Intel. It isn't even a small a small lead I run servers with AMD processors which Intel don't even have an answer for. They physically don't have a CPU or basically anything which can be classed as competing. I use Intel for my laptop and desktop computers but when it comes to servers I like most people won't even look at Intel. AMD literally wipe the floor with Intel there is no comparison so I think you need to be going back on your statement and asking the question " am I simply talking about myself am I a fanboy?" You buy what you need for your business and for your day-to-day usage you don't just come out with stupid statements like that. Here on the internet you will get destroyed for statements like that. You make yourself look so stupid. Buy what you need need but don't spread information about because you are a fanboy of Intel. And let me assure you Intel I'm not a fanboy of you and neither are AMD by what you need because no company gives a crap what you think and just want your money.

  • @ETophales
    @ETophales Рік тому +18

    Got to say that this is the video I watched more than any other, and although it's no longer the latest, it's still the best. Great delivery, editing and nice scenery shots.

  • @acidic.sydney
    @acidic.sydney Рік тому +333

    “You’re not old enough for an i9” made me laugh way too hard

    • @Loop_Kat
      @Loop_Kat Рік тому +21

      Even better is the notion that you have to give up on Intel completely and go buy AMD anyway after you reach 16 simply because they don't make anything above an i9

    • @chrisrib05
      @chrisrib05 Рік тому +14

      Great thing to use against your kid asking for an overpowered/overpriced PC 😈

    • @MeowMeowMeowMeowMeowMeowMeowww
      @MeowMeowMeowMeowMeowMeowMeowww Рік тому +2

      @@chrisrib05 Hey, be fair. It always depens of what the kid is useing for. If he/she´s asking for an 4090 playing GTA5, No. Playing Fortnite, Maybe (Nanite is powerfull and needs alot of power). Playing Cyberpunk 2077, Yes.

    • @aladdin8623
      @aladdin8623 Рік тому +10

      ​@@MeowMeowMeowMeowMeowMeowMeowwwSorry but no game ever justifies paying such totally exaggerated prices for gpus.

    • @MeowMeowMeowMeowMeowMeowMeowww
      @MeowMeowMeowMeowMeowMeowMeowww Рік тому

      @@aladdin8623 Just buy them second hand. Let the rich people, who buy them anyway go puff there chests with them and when they are bored of those cards, they sell them for half the price to someone who actually has a practical use for such a card.

  • @Xuzyy
    @Xuzyy Рік тому +363

    Its genuine incredible this slide show was created approved and shared, there are people getting paid for this, insane

    • @seeibe
      @seeibe Рік тому +17

      Yeah I've seen some dumb shit working for large companies but this is next level

    • @Real_MisterSir
      @Real_MisterSir Рік тому

      tinfoil hat me would love to believe this was some sabotage employee planted in secret by AMD in the Intel ranks, cold war style anti-propaganda espionage/sabotage

    • @tringuyen7519
      @tringuyen7519 Рік тому +13

      AMD is launching Hawk Point at CES in 1 month & Strix Point in Computex 2024. Intel’s MTL has to compete with both in 2024. Spoiler: it will get obliterated.

    • @haukionkannel
      @haukionkannel Рік тому +1

      I want also that kind of job!
      Where i can enlist?
      😂😂😂

    • @Atari5732
      @Atari5732 Рік тому +2

      9:13 An odd chart indeed, I would never recommend an i3 for content creation, and how is esports more power hungry than AI?
      At 11:35 they suggest that coding requires a future proof machine. People are still coding in Python on XP - practically any basic machine will handle coding/compiling.
      At 12:20 we can see where they didn't properly align the icons and the middle of the page looks awful.
      All this and they completely failed to mention one of the most CPU intensive process of all: bitmining.
      They couldn't even stick to the blue/orange color scheme they started with - towards the end they just look like someone made them in MS office.

  • @devilmikey00
    @devilmikey00 Рік тому +417

    The part that always gets me with stuff like this is that an entire team of people almost certainly worked on this and entire different team of people approved it. This flew by god knows how many eyes and they all went "Yup, this kills". Never feel like you aren't good enough folks, we live in a world full of clowns failing upwards and so can you! Seeing stuff like this is truly inspirational.

    • @Yoshihara72
      @Yoshihara72 Рік тому +33

      I'm pretty sure there is a good amount of people involved in this, that clearly knew what is going to happen. But they either couldn't voice their opinion, didn't care to voice their opinion or simply got shut down by someone higher than them.
      I mean, if I get paid for doing some lazy ass stupid slide that I am absolutely 100% sure it's going to fail horribly anyway, I'd only put in enough effort to "please" the higher ups and enjoy the light work. Heck, if I'm feeling funny and/or desperate, I would even go out of my way to make things "more interestingly".
      If the train is going to crash anyway, why not enjoy the right and make sure we get a nice firework out of the crash? At the very least, I get occasionally get similar vibes from these Slides here.

    • @aubullion
      @aubullion Рік тому +33

      I have never felt more qualified to be a CEO in my life

    • @infernaldaedra
      @infernaldaedra Рік тому +20

      ​@@Yoshihara72these slides perfectly capture the company culture

    • @JVCA44
      @JVCA44 Рік тому +9

      I dunno man, depending on how Intel operates internally, this might have been done by a small marketing team that takes care of that specific page/blog. But who really knows

    • @arthurmoore9488
      @arthurmoore9488 Рік тому +4

      @@JVCA44 My thought as well. Though I believe the page they showed is one of Intel's "Document" sites. One with a ton of material on it, and probably with far too many people having permissions on the back end.

  • @travelsizedlions
    @travelsizedlions 5 місяців тому +4

    0:33 well THAT was prophetic

  • @Canivirus
    @Canivirus Рік тому +106

    You know you messed up when you release a marketing piece then suddenly see Steve recording a video in front of your building.

    • @doorlesswings9356
      @doorlesswings9356 Рік тому +10

      It's the equivalent of a demon seeing doomguy is awake...
      Cue music

    • @tobytoxd
      @tobytoxd Рік тому +3

      🤣

    • @CapaNoisyCapa
      @CapaNoisyCapa Рік тому +2

      Lol

    • @mycosys
      @mycosys Рік тому +3

      if Steve is filming outside your office, rather than inside, you done goofed

  • @Leo9ine
    @Leo9ine Рік тому +124

    I honestly love seeing you guys outside of the studio, I know it's a pain but it's awesome! Reminds me of old BBC shows in a good way

  • @Silentguy_
    @Silentguy_ Рік тому +431

    It’s finally happened. Intel has devolved to UserBenchmark levels of marketing.
    Edit: I made this comment within the first 120 seconds. By the end of the video it was so much worse. I genuinely can’t believe this managed to make it past even the most junior of marketing teams.

    • @dojelnotmyrealname4018
      @dojelnotmyrealname4018 Рік тому +14

      Honestly by the end I was just confused. They should hire an autistic 5 year old so he can scream "WHAT POINT ARE YOU EVEN TRYING TO MAKE" halfway through the presentation.

    • @eigos
      @eigos Рік тому +11

      Intel: BUY BLUE, cause RED is BAD!! And whatever you do, DON'T believe the benchmarks!

    • @mungojerrie86
      @mungojerrie86 Рік тому +9

      Remember "glued together desktop dies"? Exceedingly shady "amdflaws"? There are many more.

    • @Knebebelmeyer
      @Knebebelmeyer Рік тому

      u absolutly right...
      its neanderthal marketing^^

    • @sorryclaire8920
      @sorryclaire8920 Рік тому +8

      "Intel has devolved to UserBenchmark levels of marketing"
      There is no proof to prove or disprove that these 2 entities are not one in the same.

  • @Hawkins-1985
    @Hawkins-1985 Рік тому +6

    Let's talk about "Intel 7". The most ludicrous snake oil thing I've seen in tech in recent years. Intel renaming their 10nm manufacturing process, that made it sound as if they had the same 7nm transistor gate length as competing AMD CPUs. Intel has no room to talk about questionable marketing.

  • @Katastra_
    @Katastra_ Рік тому +203

    That presentation with all the "thanks Steve" moments is the gift that keeps on giving lmao

    • @CptJistuce
      @CptJistuce Рік тому +13

      You can literally see it!

    • @jazzochannel
      @jazzochannel Рік тому +14

      Back to you, Steve.

    •  Рік тому

      Oh, those COVID Times Jewels

    • @deadmanschest4322
      @deadmanschest4322 Рік тому

      @ I have the bad feeling Covid had nothing to do with it ;p

    •  Рік тому +1

      ​@@deadmanschest4322i mentioned Covid times since that intel presentación wherebthe clips were extracted were from the CES presentation from 2020! Quarantine era!

  • @WR250a
    @WR250a Рік тому +401

    Steve: intel is pedaling snake oil
    Intel: No one wants an un-oiled snake

    • @KyleMc16
      @KyleMc16 Рік тому +12

      The latest un-oiled snake

    • @scimbrelo
      @scimbrelo Рік тому +23

      Coffee snake (refresh)

    • @GeneralNickles
      @GeneralNickles Рік тому +6

      You gotta oil your snakes so those Ophidiophobes are justified in thinking snakes are slimy.

    • @ventrueinconnu3527
      @ventrueinconnu3527 Рік тому +8

      Something about "no one wants an unoiled snake" just gave me a full body shudder and a desperate need to ask for an adult.

    • @erkinalp
      @erkinalp Рік тому +3

      @@KyleMc16 the *last un-oiled snake ever

  • @galidou99
    @galidou99 Рік тому +504

    It's clear to all of us that intel hired UserBenchmark's employees to come out with a presentation like that.

    • @HoboWithWifi
      @HoboWithWifi Рік тому +34

      I'm still waiting on userbenchmark's 🔥🔥🔥 review on 14th gen Intel. It's been a month and a half since the release and they've still got nothing to say. :(

    • @Heinz76Harald
      @Heinz76Harald Рік тому +1

      obvious XD

    • @t.r.2283
      @t.r.2283 Рік тому +16

      No they hired the latest and greatest useless humans. The business consultant. I bet it's the same guys that work for Lego.

    • @DeltaSierra426
      @DeltaSierra426 Рік тому +6

      Ohhhhh, yes, this does remind me of UserBenchmark! You called it dead-on.

    • @dualtronix4438
      @dualtronix4438 Рік тому

      In one of the AMD cpu reviews in UB, they refer buying AMD as buying an used card. Intel's presentation has car salesman on it @@DeltaSierra426

  • @LyteDarq
    @LyteDarq Рік тому +6

    As a materials scientist, pyrolitic graphite (“stacked graphene”) has abysmal thermal conductivity in the Z axis. It’s actually used as thermal insulator.

  • @certifiedpossum1638
    @certifiedpossum1638 Рік тому +235

    Steve's editing team probably spent more time removing background noise in this video than intel on that slide deck.

    • @tonydalimata
      @tonydalimata Рік тому +3

      Yah , there was probably a lot of laughter in the background

    • @1samm1
      @1samm1 Рік тому

      Successfully so, you might add 👍

    • @JohnWiku
      @JohnWiku Рік тому

      How do you remove laughter?
      Do you need to laugh backwards so it cancels out? 😂😂

    • @1samm1
      @1samm1 Рік тому +1

      @@JohnWiku forward, but you have to laugh out of phase to cancel the other laughter

    • @tonydalimata
      @tonydalimata Рік тому

      @@JohnWiku one needs to add in the sound of salt creation , they cancel each other out.
      One needs be careful about the source of the salt though .
      Salt coming from Reddit posts can result in wailing and nashing of teeth background noise.
      Salt sourced from e-sports losers results in a high pitched whine.

  • @Shiny_Dragonite
    @Shiny_Dragonite Рік тому +262

    This video and all of the comments were exactly what I needed today. Steve's sarcasm and incredulity never cease to amuse.

  • @mehemynxm6974
    @mehemynxm6974 Рік тому +197

    This coming after the 14 debacle is insane. This has to be an AI idea or something. No way a human thought this through.

    • @pkt1213
      @pkt1213 Рік тому +51

      Made by AI or a person, you are correct in that no thought was involved.

    • @kreozello
      @kreozello Рік тому +8

      ​​@@pkt1213nailed it. Just one addition: *rational* though wasn't involved.

    • @bjrnegillarsen1380
      @bjrnegillarsen1380 Рік тому

      AI would have done a better job, this garbage has meth written all over it...

    • @grumpycat_1
      @grumpycat_1 Рік тому +2

      This was my 1st impression... It was written by AI
      My 2nd though was that each slide was written by a different marketing intern and no one higher up bothered to read the whole thing.

    • @BudgetAstro-ba
      @BudgetAstro-ba Рік тому +1

      It's the Userbrnchmark guy

  • @randomweeb6997
    @randomweeb6997 6 місяців тому +6

    this presentation aged up really nicely. for AMD, that is

  • @redheads604
    @redheads604 Рік тому +119

    Just imagine what didn't make the cut for this masterpiece of a presentation LMAO

    • @infernaldaedra
      @infernaldaedra Рік тому +1

      I wish the tech community would publish old Intel retail edge slides. 😉

    • @rodiculous9464
      @rodiculous9464 Рік тому

      "AMD is run by stupid doo doo heads who will rape your dog"

  • @funtaril
    @funtaril Рік тому +392

    Imagine working for a tech giant and seeing Steve Burke in flesh in front of your company sign actively gesturing and recording some agitated speech.
    I bet that's unforgettable feeling of either existential dread or immense pride (and the latter probably happens much less often).

    • @CNGTunes
      @CNGTunes Рік тому +14

      Honestly I wouldn’t give a shit. It’s not like a big newspaper scoop about how your company is doing an Enron or similar

    • @sc3ku
      @sc3ku Рік тому +12

      I would love to see the footage of Steve hiding behind that tree

    • @AlejandroGonzalez-ww6tz
      @AlejandroGonzalez-ww6tz Рік тому +4

      @@CNGTunes And that’s why the company would fail in your case, because you underestimate the reach and power that independent media has.

    • @ApeBlin
      @ApeBlin Рік тому +3

      ​​@@CNGTunesthis video has over half a million views and reaches an audience who is intrested on this subject. How is that something gou can ignore as a company?

    • @FraggnAUT
      @FraggnAUT Рік тому +3

      "Oh shit, is he still out there?" - "No, can't see him." - "Check his UA-cam, oh shit oh fuck."

  • @AliasAlias-nm9df
    @AliasAlias-nm9df Рік тому +196

    At the end of it all we find ourselves asking "If they can't put together a presentation how can they put together a CPU?"

    • @codykonior
      @codykonior Рік тому +57

      You can trust it because it’s the latest presentation.

    • @tatwood93
      @tatwood93 Рік тому +16

      They are marketing to the people who buy laptops for schools. It's a large market, at least in my backwater district in Ohio we had at least one laptop for every kid. When I was that age, every school had those crappy Windows 7 Celeron netbooks with 5200rpm HDDs that took half the class to boot. Swing by the walmart laptop section and you'll notice AMD has recently taken over a large chunk of the laptop market that intel once hed, not to mention ARM chromebooks & the fact that Apple's new laptops don't use Intel. IMO Intel pushed their products into schools before they were ready for that kind of application, and gave the Celeron a bad rep for wasting valuable classroom time. Hence why they're now saying a 5-10 year old needs an i3 for programming, and are trying to associate that bad reputation they've created for Windows netbooks with AMD. The benchmark thing is especially funny, it's like they know an underpowered chromebook will do the job just fine and there's no need for an i3 but they just need something to point at and say theirs is better.

    • @haroldflower8008
      @haroldflower8008 Рік тому

      they need to stick to making good CPUs, super hard i know

    • @manefin
      @manefin Рік тому +3

      Thats easy to answer, different teams make different things. I have no doubt intel has good professional teams making the actual chips. But im interested what was actually the team that made that "but but snake oil and latest is latest and greatest but not greatest and not latest" abomination. Who are those people and why were they paid to make that abomination ? And by whom ? Now that would be interesting to know.

    • @dead-claudia
      @dead-claudia Рік тому

      @@tatwood93sure but there's better ways to do that...

  • @SpudRusset
    @SpudRusset Рік тому +7

    They are marketing solely for that one guy at userbenchmark

  • @emiel255
    @emiel255 Рік тому +99

    To me this comes across as a showcase of letting your intrusive thoughts win. It’s one of the most chaotic digital presentations I have seen from a very big company. Steve even says at the end of the video ”I don’t even know what this is about anymore”

    • @Real_MisterSir
      @Real_MisterSir Рік тому

      Looks like it was cooked up by some intern trying to suck their supervisor's schlong or something. No way an actual real employee made this

  • @bradenarnold
    @bradenarnold Рік тому +74

    The entertainment value of your videos has increased exponentially without being less informative. Truly appreciate Steve, the staff, and the entire channel as a whole.

  • @rat_world
    @rat_world Рік тому +33

    I love the format so far, please interview more birds in the future, Steve!

  • @beetheimmortal
    @beetheimmortal Рік тому +5

    Hey Intel, student here. The most hardware-demanding job I had to do on my (otherwise several thousands of dollars worth) computer was a literal excel spreadsheet with calculations. No, I do not need an i9 for that, nor do I need it for any other Uni activity.

  • @mycosys
    @mycosys Рік тому +138

    The intended audience is pretty clearly people with influence on the purchasing decisions for school districts. Which makes it incredibly predatory.
    You know, it might be worth teaming up with the Teacher's Associations or similar to do a series on shady marketing practices and inducements in education tech, because there are a LOT!

    • @WARnTEA
      @WARnTEA Рік тому +4

      I was under the assumption that schools mostly use Macbooks or chromebooks. Schools didn’t use PC’s when they were the better option, why would they start now?

    • @oscarcacnio8418
      @oscarcacnio8418 Рік тому +3

      ​@@WARnTEA Probably because the IT department got itself some strong voices.
      Either that, or I wasted my entire high school co-op course imaging Toshiba laptops for nothing.

    • @legros731
      @legros731 Рік тому +10

      Yes that clearly marketed to stupid people that know nothing about computers that buy in bulk for school
      A 15 year old kid absolutely needs i9 for school lol that ridiculous

    • @trued2010
      @trued2010 Рік тому +3

      I had similar thoughts on the intended target for the slides. This also reeks of ai tomfoolery, but it's just barely good enough, cohesive enough,and presented in a way to think MAYBE a human wrote it. What really bothers me though is that I don't think AMD has a good way to fight this since it's not all lies but preys on the ignorance on the viewer to not know that ,while attacking AMD, Intel are simultaneously utterly destroying their own products.

    • @scottl9660
      @scottl9660 Рік тому +1

      Most the schools I heard are pretty solidly in camp apple.

  • @JizzburnGigaqueer
    @JizzburnGigaqueer Рік тому +513

    The filmography of this video is just a ton of fun, I love all of these comedic shots of Steve walking and talking, especially after the editor was nice enough to forewarn me of his descent into deranged mania.

    • @Munenushi
      @Munenushi Рік тому +13

      it's like a 1980s music video where the singer is just walking...everywhere in the city... lol awesome

    • @SpartanArmy117
      @SpartanArmy117 Рік тому +4

      If by fun you mean awful then yeah I agree. I get that's kind of the point but shooting something lazily and terribly as a "joke" doesn't really land for me. It's more like you unironically produced crap. With that being said the script was great.

    • @Takyodor2
      @Takyodor2 Рік тому +10

      @@SpartanArmy117 I liked it

    • @theguy8412
      @theguy8412 Рік тому +9

      @@SpartanArmy117 It was funny you are just mad for no reason, no shit this whole video was done "fast" it was meant to be a mostly laughing at intel video not anytihng serious

    • @SpartanArmy117
      @SpartanArmy117 Рік тому +3

      @@theguy8412 Mad? Why does everyone on the internet assume anger when it's just an observation. I understand it was done "fast" but doesn't he literally roast companies and other people for not taking time and producing good products\content. I'm not saying it needs to be a masterpiece but in my opinion it's not "quirky" to frame a shot like crap "on purpose," it's just lazy. He just wanted to get back to enjoying the city, which is fine but he could've just done this later.

  • @DivusMagus
    @DivusMagus Рік тому +83

    Intel's marketing was so bizarre, Steve had to go outside to make sure reality was still in order.

    • @montgomeryfitzpatrick473
      @montgomeryfitzpatrick473 Рік тому +3

      It was San Fransisco, so all the men dressed as women out of camera frame should tell him it is not

    • @Krannski
      @Krannski Рік тому +5

      ​@@montgomeryfitzpatrick473what a random time and place to start coping

    • @montgomeryfitzpatrick473
      @montgomeryfitzpatrick473 Рік тому +2

      @@Krannski triggered 2 of you "validating my delusion is your responsiblity" types in 15 minutes so totally worth it

    • @Krannski
      @Krannski Рік тому

      ​​​@@montgomeryfitzpatrick473lol, you're the one who got triggered by the idea of "men dressed as women" so much you brought it up in an intel video.
      You're projecting, bub. Typical. But whatever helps you sleep at night.
      Also, wtf does "validating my delusion is your responsibility" even mean? You seem to have constructed an image in your head and are imparting onto me things I never said. I just said you're coping. Cause you are. You got triggered by cross dressers in a video that doesn't have any cross dressers. That's called an obsession, by definition. Have a nice day.

  • @slimj091
    @slimj091 Рік тому +3

    My boss doesn't seem to think that me being the latest to work is a good thing.

  • @MiketheBassMan
    @MiketheBassMan Рік тому +439

    I have to believe they could fire their marketing team and have engineering do it to greater effect.

    • @Hexagonaldonut
      @Hexagonaldonut Рік тому +54

      Probably. Engineering *actually knows the numbers* after all.

    • @lewisclark9656
      @lewisclark9656 Рік тому +21

      Engineers are too busy to deal with this shit

    • @asbeltrion
      @asbeltrion Рік тому +30

      Even the cleaning staff would do better than this, lmao.

    • @NoSpamForYou
      @NoSpamForYou Рік тому +8

      @@lewisclark9656 Are they though? intel is back to their 5% per year improvements lol.

    • @FrogOf4Chan
      @FrogOf4Chan Рік тому

      ​@NoSpamForYou If the Engineers at Intel were allowed to be as creative as they could be the world would have its first nuclear powered desktop, I joke but engineers are some of the craziest people I've ever seen and must be reigned in 90 ish percent of the time lest they wipe us all out with their inventions.

  • @callmetatan
    @callmetatan Рік тому +299

    I really love the videos where Steve flims outside of the GN studio which brings more versatility in the journalism, including taking feedback from pigeons.

    • @GamersNexus
      @GamersNexus  Рік тому +234

      No one else interviewed pigeons for this story. You come to us for that level of quality.

    • @americankiwi
      @americankiwi Рік тому +53

      ⁠​⁠​⁠@@GamersNexusthat pigeon got out of there quick, so I don’t know if I would call that a “constructive interview”. Still although you didn’t get a constructive interview, I still thank you for asking the questions to the individuals we all wanted.

    • @GamersNexus
      @GamersNexus  Рік тому +97

      @@americankiwi Maybe our source just didn't want to be exposed!

    • @davidbondy2250
      @davidbondy2250 Рік тому +26

      Steve is such a Forgotten Realms fan he's the first nerd to learn how to cast Speak with Animals in real life.

    • @castform57
      @castform57 Рік тому +1

      If those pigeons were on the job with IP over avian carriers, they wouldn't release their data to just any man in the middle attack, or interview.

  • @Twn_Turbo
    @Twn_Turbo Рік тому +100

    You know it's bad when it's gone from 'other competitors' to the full product name

    • @haunt97
      @haunt97 Рік тому

      I bet they still do not remember the i7 "platform" cpu's name

  • @iLegionaire3755
    @iLegionaire3755 5 місяців тому +4

    Consider how badly Intel fucked over Raptor Lake and Raptor Lake Refresh customers well after they printed this abysmal travesty. Intel have refused any recalls for their set to degrade products out of the box, apart from a substandard Intel Default Settings BIOS placebo that massively reduces processor performance with far less efficiency than AMD Ryzen. It appears the Core Truths was that Intel was always the Snake Oil salesmen here. A class-action lawsuit could be devasting for many, not just Intel. I don't want Intel to fail at all, less competition means more stagnant and mediocre products from every company, even NVIDIA and AMD.
    The fact that Intel paid competitors to either not buy AMD or make AMD underperform or be unable to run the same programs as Intel processors in the past, doubles down on the Snake Oil Salesman behavior from Intel, so ready to accuse AMD, a FAR better computer processor manufacturer currently with the Ryzen platform, while all Intel is doing is projecting their insecurities onto AMD.
    Intel has become the master of shooting themselves in the foot, I just didn't expect them to triple down on the feet sawed off double-barrel so rapidly.

  • @joshlampe3458
    @joshlampe3458 Рік тому +75

    Still grinning ear to ear over buying the 5800x3d, appreciate you GN for including it in your shots at them!

    • @ErdnußRiegel6969
      @ErdnußRiegel6969 Рік тому +2

      thinking about upgrading from the 3800x to this one is it really that good?

    • @Nightykk
      @Nightykk Рік тому

      ​@@ErdnußRiegel6969It is.
      I've got a 5900X myself, and I'm considering the 5800X3D. I probably won't, but for gaming it's a beast.

    • @Chomper1978
      @Chomper1978 Рік тому +8

      Yes,yes and yes. Running 5800x3d and 7900xtx. Best cpu I had in a while.

    • @achillesa5894
      @achillesa5894 Рік тому +3

      I wanted to upgrade to one so bad but they're so damn expensive I had to settle for a 5700X 😔the good part is if I find one for cheap in the future I can give this pc one last revitalization lol.

    • @dotcom3640
      @dotcom3640 Рік тому +2

      i just ordered my 5800x3D, hope it holds up till rtx 50 series

  • @SalemTechsperts
    @SalemTechsperts Рік тому +155

    Imagine being in Chinatown and seeing Steve walk by mumbling to himself about "the latest"? Damn, the industry finally broke the man.
    Excellent video guys, I laughed and cried. How did Intel ever greenlight this presentation??

    • @sterrenmaid
      @sterrenmaid Рік тому

      holy shitfuck its the youtube shorts guy !!!!!!!

    • @theoneneo5024
      @theoneneo5024 Рік тому +2

      Honestly it probably made him fit in more with the locals.

    • @seesikopter
      @seesikopter Рік тому

      Because intel sees their revenue shrinking since their overpriced old stuff is mostly not bought anymore bcs they don’t really innovate that much anymore like they once did

    • @MrElliotGear
      @MrElliotGear Рік тому +1

      Or interviewing a pigeon about it's views on Intel 😂

    • @Devin7Eleven
      @Devin7Eleven Рік тому +1

      Wouldn’t be the weirdest thing in California I’ll tell you that

  • @MiniatureMasterClass
    @MiniatureMasterClass Рік тому +64

    I love how this channel goes after everyone regardless of who they are. Integrity to the Moon!

  • @ralfsz95
    @ralfsz95 Рік тому +1

    Fucking baffles me how anything even remotely close to this quality of official document leaves a cubicle/office of a corporation, not to mention gets posted on the internet.
    Truly amazing times we're living in.

  • @IlluminatiBG
    @IlluminatiBG Рік тому +244

    That was the best promotional presentation AMD ever had.

  • @Thanatos2996
    @Thanatos2996 Рік тому +131

    My main takeaway from this slide deck is that everyone on the team that put it together has definitely keyed the car of at least one ex.

  • @joehurst3495
    @joehurst3495 Рік тому +666

    Shows how scared Intel is getting.

    • @MikehMike01
      @MikehMike01 Рік тому +8

      AMD is garbage

    • @Steven-hq6df
      @Steven-hq6df Рік тому +268

      @@MikehMike01intel should hire you to make more of these slide decks

    • @snozzmcberry2366
      @snozzmcberry2366 Рік тому +152

      ​@@MikehMike01What, exactly, do you think you gain from this? Think Pat Gelsinger is going to show up at your house to tug one out for you and give you a complementary 14900K?

    • @ipodtouchiscoollol
      @ipodtouchiscoollol Рік тому +120

      @@MikehMike01 Thank you Intel worker #231763, very cool.

    • @anderson9244MLG
      @anderson9244MLG Рік тому +12

      ​@@MikehMike01🤓

  • @johnalogue9832
    @johnalogue9832 10 місяців тому +4

    You know, capitalism might be dying when multi-billion dollar corporations are marketing their products with less dignity and professionalism than a 5 year old explaining why Batman is the best superhero.
    Why are all the executives insane and/or stupid?

  • @renzl2337
    @renzl2337 Рік тому +58

    i moved from a 13900k to a 7950X3D. Efficient, great on games, and great on productivity. 253 watts vs 130 watts on the same workload. intel is sweating.

    • @kerotomas1
      @kerotomas1 Рік тому +1

      Yup its pretty great, i tried out both a 7950x and x3d and the x3d is even more efficient than the x.

    • @jayb2705
      @jayb2705 Рік тому +3

      The 7800X3D is even more incredible. I have that thing in an ITX system and it just sips power, plus it gets the maximum out of a 4090.

  • @maxwellwallace8553
    @maxwellwallace8553 Рік тому +211

    Holy crap that table with the age groups and "multi-tasking ability" is hilarious. Feels like something out of a fever dream when you take any consideration as to what it means

    • @jogeem5480
      @jogeem5480 Рік тому +9

      I actually bursted out laughing seeing Esports as the most intense cpu task there is. Also digital content creation should definitely be above programming & coding.

    • @dabriudabriuiutubiu
      @dabriudabriuiutubiu Рік тому +1

      Wasn't there an Intel slide few years ago talking about having a 20% larger army or something? Maybe they're talking about Starcraft micro/macro multitasking...

    • @EximiusDux
      @EximiusDux Рік тому

      ​@@jogeem5480depends on how you look at it. Programming explicitly is the creation of digital content. Compiling chromium will take 30 minutes up to multiple hours depending on the CPU you are using.

    • @RetroJack
      @RetroJack Рік тому

      Multi-tasking stopped being a marketing point in the 80s!

    • @seto007
      @seto007 Рік тому +1

      ​@@jogeem5480I genuinely laughed at eSports being above machine learning

  • @bb-ballistics1706
    @bb-ballistics1706 6 місяців тому +2

    I've built 4-5 pcs and this time for the first time I went with a amd cpu. My only regret is that I didn't do it sooner. All I do is game and the 7800x3d is a beast. Only £300 and very power efficient. Using about 80w.

  • @werewolfmoney6602
    @werewolfmoney6602 Рік тому +34

    I'm glad you made this video.
    I couldn't believe the slides were real when I saw them a few days ago.
    "There's no way the company that released Skylake more times than Bethesda released Skyrim and whose current generation is identical to it's last generation would open themselves up to this kind of criticism" I thought

  • @B14ckic3
    @B14ckic3 Рік тому +308

    Intel's business plan: We can compensate for our new high-power CPUs with our new lowest standards marketing tricks, and no one will notice.

    • @solo6965
      @solo6965 Рік тому +2

      but not from Steve

    • @EJM07
      @EJM07 Рік тому +5

      except wait... the new "high-power cpu" is basically the last one. well shi-

    • @ramonbmovies
      @ramonbmovies Рік тому +2

      ...and then they immediately regretted it after watching Steve's video...

    • @nope6471
      @nope6471 Рік тому +4

      Maybe they should invest some of the money and ear they lend to the marketing department into the engineer department

  • @argcades
    @argcades Рік тому +395

    We should get a "Most WTF Marketing move of the Year" or something like that... this one is definitelly nominated.

    • @dustojnikhummer
      @dustojnikhummer Рік тому +1

      Intel wouldn't win every year.

    • @spamcan9208
      @spamcan9208 Рік тому +13

      That was wild. I can't believe a global, multi-billion dollar corporation would produce such a poor quality shi...er slideshow.

    • @Bossfightmedia
      @Bossfightmedia Рік тому

      ​@@spamcan9208Come on man, that wouldnt qualify as Shitpost. As a Professional shitposter, I refuse to Accept this as a valid Form of Presentation. 😂

    • @spamcan9208
      @spamcan9208 Рік тому +1

      @@BossfightmediaI can see you're a shitpost expert, as my cut off remark was actually "shit show."

    • @th5160
      @th5160 Рік тому

      Twitch definitely won that award this year.

  • @FluffyPuppyKasey
    @FluffyPuppyKasey Рік тому +1

    I'm not sure if I can get in contact with you all via email so I figured I'd drop a comment here since it's fairly relevant. I'm noticing lately a lot of tech outlets are recommending ancient (i.e GTX 1660/RTX 2060) GPUs as "deals" when they're being sold on Amazon for literally twice as much as you could get a GPU for on the used market, or just get a modern GPU for the same damn price. I just recorded a completely unhinged rant about the topic because it GENUINELY pisses me off.
    What caused me to spiral out of control on the topic is an article from PC Guide with the headline "EVGA midrange 20 series gaming GPU’s price plunges in Amazon deal."
    Like, why the hell is the author recommending four year old GPUs that get destroyed by even low end GPUs of this generation? Why are they $300? Why did they do zero research and just copy and paste the marketing? And most egregious: WHY ARE THEY COMPARING TO A SEVEN YEAR OLD GPU?
    I'm seeing this ABSOLUTELY everywhere. If it's LAST GEN stuff I get it, but more and more I'm seeing tech outlets recommending ancient stuff as "deals" when if you did just a LITTLE research you'd find that's not the case

  • @ThunderbolttheFox
    @ThunderbolttheFox Рік тому +305

    When a company starts throwing punches like this, it usually means they've thrown in the towel on actually competing with product quality.

    • @JwhateverJ
      @JwhateverJ Рік тому +16

      Exactly. They got nothin'. Intel is trying to tell us, they give up. 😂

    • @jamesbyrd3740
      @jamesbyrd3740 Рік тому +7

      @@JwhateverJ they need some amd glue

    • @MrHav1k
      @MrHav1k Рік тому +5

      Except they're not?? We're not in the 14nm++++++++++++ era anymore.

    • @ThunderbolttheFox
      @ThunderbolttheFox Рік тому +5

      @@MrHav1k We may not be, but intel has been getting thrashed fairly consistently in all markets by AMD for a few years now.

    • @empireOfLove2
      @empireOfLove2 Рік тому

      Intel throwing huge cash at fabs makes it obvious what they're doing. They're planning to dip out of taking the raw design space seriously since it's obvious they're slipping hard, and just go to focusing all their efforts to doing contract fab work for the huge AI giants like Nvidia and... well, probably AMD too. Ride the coattails of the current geopolitical climate, which is decidedly not business friendly. Which is perfectly valid, but potentially leaves some market holes in the x86 space that ARM/RISC/etc may start gobbling up once AMD goes back to being complacent.

  • @CBadger
    @CBadger Рік тому +40

    There's an old proverb that applies to Intel right now: 'those who live in glass houses should not throw stones'.

  • @chococoplex
    @chococoplex Рік тому +51

    Really appreciated the team's videography efforts here. Fun to see y'all always pushing yourselves creatively.

  • @stevehook7012
    @stevehook7012 Рік тому +10

    "As students progress, their activities place increasing demands on their computers" and in the previous slide they said kids should have i3 and i5... if that statement is true you should be slapping an i9 into every kids device so that they won't have to upgrade their chips every few years, and "the latest isn't the best" so I guess an i9 today will still be great in 10 years. It's the most anti-marketing I've ever seen.

  • @katiefrisk980
    @katiefrisk980 Рік тому +85

    10:20 Gee, I was about to buy a 12600k for my 10-year old to play minecraft on but now that Intel has graced me with knowledge I now know that they deserve nothing higher than an i3. Thanks intel!

    • @gikigill788
      @gikigill788 Рік тому +16

      Good guy Intel, saving you money 😊

    • @SpeCifiC0507
      @SpeCifiC0507 Рік тому +17

      Get your 10 yr old a 5800X3D and be happy with the fact that Intel is still struggling to overcome that CPU, even now and seemingly very salty about it.

    • @randomsomeguy156
      @randomsomeguy156 Рік тому

      ​@@SpeCifiC0507woosh

    • @guy_autordie
      @guy_autordie Рік тому +3

      Should get your 10 yo a 5600x instead.

    • @Doflaminguard
      @Doflaminguard Рік тому +5

      5600 or 7600 should be enough.

  • @KogureDevilchan
    @KogureDevilchan Рік тому +76

    I remember the Spectre -30% performance. I remember when they tried to paywall overclocking.
    Glad I went AMD since AM4.

    • @AliceC993
      @AliceC993 Рік тому +11

      They still do paywall OCing sadly, unless something has changed you pretty much need a K-sku chip and a Z-series board to do any OCing.

    • @NeXtdra42
      @NeXtdra42 Рік тому +4

      @@AliceC993 intel is literally selling CPU feature subscriptions, where you would have to pay monthly for access to certain features. Currently that only targets servers, but I'm sure they are gonna try the same thing for the consumer market at some point.

    • @AliceC993
      @AliceC993 Рік тому

      @@NeXtdra42 Ah yes, the BMW approach. What a time to be alive.

  • @carlr2837
    @carlr2837 Рік тому +4

    As someone who just bought a 14700k, and whose son just bought a 14900k, while my other son runs a Ryzen, I can assure you that things are not always "the latest", nor are they always what they seem. The Ryzen is built on a 7nm process, and runs relatively cool peaking about 60C even with overclocking and no special cooling. The 14900k and 14700k are fast, yes, but since they are built on a 10nm process, in order to get that speed, they eat power, and crank out heat. They are designed to run at 256 watts, and peak at more. That takes at least a 950 watt power supply, and a massive amount of cooling. We had better than average cooling, but it still was peaking at over 90C at times, way too hot for a long life. We are moving up to a Dark Cool Assassin IV, Thermal Grizzly liquid metal, some 6000 RPM bitcoin mining fans, and some quieter 2-3000 RPM fans. In addition, we throttled the CPU down to peak at 170 watts. I expect that we can get the temperatures to peak at maybe 70 C, which is still pretty hot.
    Now, let's talk about who is selling snake oil. My understanding is that Intel has been unable to get their 7nm process running on schedule, so they are renaming their 10nm process to be called "Intel 7", and that when the 7nm process gets running, it will be called "Intel 4". If this is incorrect, someone, please correct me, but if it is correct, then that is disingenuous, sorry Intel. Are the 14700k and 14900k the "latest and greatest" or are they somewhat dated, using an older 10nm process to make them? In my opinion, the latter, and had I realized how much heat they put out, I would definitely have gone with a 7nm Ryzen.

  • @v33nod3
    @v33nod3 Рік тому +151

    This is what happens when the marketing team becomes the ruling class within a company.

  • @TheInfinityMaster1
    @TheInfinityMaster1 Рік тому +866

    Wouldn't be surprised if their whole presentation was *written by AI* at this point. 😂

    • @mattbosley3531
      @mattbosley3531 Рік тому +56

      Maybe that's the explanation. It was written by AI and posted accidentally by some fool in Marketing. That's why they took it down again.

    • @reverseltetris
      @reverseltetris Рік тому +60

      Pretty sure AI would have done a better job

    • @MrLince-hr4of
      @MrLince-hr4of Рік тому +1

      so true !!! 🤣🤣🤣

    • @sonnyr435
      @sonnyr435 Рік тому +12

      And that AI was run on Intel ARC GPUs

    • @DeiLux
      @DeiLux Рік тому

      Copy paste text from chatGPT without reading -> get paid -> feel successful at your job = intel employees.

  • @OneDollaBill
    @OneDollaBill Рік тому +40

    Talking about snake oil, if it wasnt for Ryzen Intel would still be selling us 14nm 4-8 core cpus.

  • @beardedbarnstormer9577
    @beardedbarnstormer9577 5 місяців тому +5

    This aged like fine wine

  • @tommymatt5
    @tommymatt5 Рік тому +131

    I’d be embarrassed to tell the public that the competition, thats blowing us out the water in terms of performance, was created 3 years ago while our project, that doesn’t give as much, came out this year 🙃